WRITTEN PUBLIC COMMENTS RECEIVED — Beverly Hills City Council, June 18, 2024

WRITTEN PUBLIC

COMMENTS RECEIVED

Dear Julie,
‘The CVB is an invaluable means by which the General Managers of the city’s hotels can get together on a regular basis to support initiatives and strategy to drive more business into the city (to benefit all). It is critical that we think ‘how much more can we do’ to make the CVB even more effective, successful and to help drive more business. In a post COVID world where luxury hotels have maintained a strong rate strategy that has seen occupancy decline, we need to be more aggressive than ever before at looking for new and creative ways to make our city more attractive and this requires investment’.

Sorry I can’t be with you this evening as I am overseas.

Kind regards,
John
John Scanlon
General Manager
The Beverly Hills Hotel and Bungalows
9641 Sunset Boulevard
Beverly Hills 90210, United States
Telephone 310 281 2908
[email protected]
dorchestercollection.com
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Dorchester Services Limited Company No: 03121664 R/O: 3 Tilney Street, London W1K 1BJ From: Magdalena Davis
To: City Clerk
Subject: Additional CVB public comments
Date: Tuesday, June 18, 2024 5:02:34 PM
Hi there, received 2 more from the CVB board – this should be the last of them:

Comment 1:
“We need to invest heavily in the promotion of Beverly Hills to highlight its unparalleled luxury, cultural attractions and lifestyle, as other cities like Paris, London etc., continually invest in aggressive marketing strategies, maintaining a competitive edge against us.” Frederic Zammour, General Manager, L’Ermitage Beverly Hills Comment 2:
“Now more than ever we must share with the world why Beverly Hills is THE best and SAFEST place to visit! We all have a role in this but ultimately it is the CVB that can vastly represent us around the globe. In order to compete with other locations, we need a greater investment to use wisely along with our City partners on targeted groups and strategies around the world to for continuous growth in visitors and ultimately a stronger TOT.” Kathy Gohari
Director
Audemars Piguet
Magdalena Davis Jones
She/Her/Hers
Community Outreach Manager
D: (310) 285.1098
O: (310) 285.1014
[email protected]
City of Beverly Hills
455 N Rexford Dr.

Beverly Hills, CA 90210
www.beverlyhills.org
From: Julie Wagner <[email protected]>
Sent: Tuesday, June 18, 2024 4:13 PM
To: Magdalena Davis <[email protected]>
Subject: FW: Testimonial

On Jun 17, 2024, at 12:55 PM, Sam Jagger <SJagger@maybournebeverlyhills com> wrote:

Resending mine here
"The Beverly Hills Convention and Visitors Bureau is pivotal in promoting Beverly Hills as a premier destination for both leisure and business travelers, concentrating on crafting exceptional experiences that highlight the city’s luxury and superior service This role is increasingly vital as competing cities escalate their investments in their respective Convention and Visitors Bureaus These investments focus on attracting year-round business, enhancing hotel occupancy, and boosting visitor spending, heightening the competitive landscape Consequently, it is essential for Beverly Hills to continue supporting and investing in our CVB not only to preserve its esteemed image but also to innovate and maintain a leading position in the highly competitive luxury travel market "
Sam Jagger
General Manager
Maybourne Beverly Hills
C: +1 310 993 8377

WWW MAYBOURNEBEVERLYHILLS COM
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The Beverly Hills Convention and Visitors Bureau is a pivotal part of the success of our luxury hotels in the market. Together, we craft high-end experiences that are second to none for our visitors. Beverly Hills is a destination in itself, with exceptional experiences that are unrivaled in the market. As a market, we have an immense opportunity to increase the volume and spending of visitors. To achieve this, building awareness of the destination and luxury experiences becomes vital. Our primary objective is to position our destination as the top-of-mind choice for tourists visiting the West Coast for the first time. We are confident that our efforts will attract more visitors and increase spending, propelling Beverly Hills to new heights of success.

ANTONIO BUGARIN

GENERAL MANAGER

WALDORF ASTORIA BEVERLY HILLS
9850 WILSHIRE BLVD, BEVERLY HILLS, CA 90210
Tel (310) 860–6601 | Mob (310) 497-1096
[email protected]
waldorfastoriabeverlyhills.com
@waldorfbevhills
Th s transm ss on is not a digital or electronic signature and cannot be used to form document or authenticate a contract. Hilton and its affiliates accept no liability arising n connection with th s transmission. Copyright 2016 Hilton Worldwide Proprietary and Confidential.

From: Sam Jagger <[email protected]>
Sent: Saturday, April 27, 2024 5:33 PM
To: Julie Wagner <wagner@lovebeverlyhills com>; [email protected]; Antonio Bugarin <Antonio.Bugarin@waldorfastoria com>; David Ecija <David.Ecija@hilton com>; Frederic Zemmour <fzemmour@lermitagebeverlyhills com>; Kathy Gohari < >; Bill Wiley <bwiley@2rodeo com> Cc: Robert Bibeault <Bibeault@lovebeverlyhills com>
Subject: Re: Response needed
Dear Julie
Thank you for requesting the below, I will be in London next week but look forward to participating in the meetings thereafter. "The Beverly Hills Convention and Visitors Bureau is pivotal in promoting Beverly Hills as a premier destination for both leisure and business travelers, concentrating on crafting exceptional experiences that highlight the city’s luxury and superior service. This role is increasingly vital as competing cities escalate their investments in their respective Convention and Visitors Bureaus. These investments focus on attracting year-round business, enhancing hotel occupancy, and boosting visitor spending, heightening the competitive landscape. Consequently, it is essential for Beverly Hills to continue supporting and investing in our CVB not only to preserve its esteemed image but also to innovate and maintain a leading position in the highly competitive luxury travel market." Hopefully, this is helpful.

Thanks
Sam
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This message is intended only for the use of the Addressee and may contain information that is PRIVILEGED and CONFIDENTIAL. If you are not the intended recipient you are hereby notified that any dissemination of this communication is strictly prohibited. To view Maybourne Hotel Group s privacy policy please vis t https //www.maybourne.com/privacy-policy/ If you have received this communication in error please erase all copies of the message and its attachments and notify us immediately. Thank you. Each of the Group s hote s is owned and managed by a separate Group company being (1) The Berkeley Hotel Limited (registered number 3669260) (2) C aridge s Hotel Limited (registered number 29022) and (3) The Connaught Hotel Limited (registered number 3669273) and each of these companies is supported by (4) Maybourne Hotels Limited (registered number 3669284) and its parent company Coroin Limited (registered number 05091711). Each of the Group s companies s registered n England & Wales and each has its registered office at 27 Knightsbridge London SW1X7LY From: Julie Wagner <[email protected]>
Sent: Thursday, April 25, 2024 9 08:30 AM
To: [email protected] <OfferNissenbaum@peninsula com>; Antonio Bugarin <[email protected]>; David Ecija <David Ecija@hilton com>; Frederic Zemmour <fzemmour@lermitagebeverlyhills com>; Kathy Gohari ; Bill Wiley <[email protected]>; Sam Jagger <[email protected]> Cc: Robert Bibeault <Bibeault@lovebeverlyhills com>
Subject: Response needed
Hi, I’ve heard from Reed, John and Frederic. Can you also send me a quote, so we can list all of these in the presentation packet to Liaisons and Council specifically from retailers and hoteliers on the Board about how he CVB is an investment, not an expense (since we are not doing a video)? To give you an example, John wrote:
“We must communicate all the great reasons why you must visit Beverly Hills more vigorously, more compellingly and continuously, this requires greater investment. We need more people to visit, so we can grow occupancy and produce more TOT.”
If you can send by next Wednesday, it would be greatly appreciated. Thank you for your time!! Julie Wagner, CDME
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
9400 S. Santa Monica Blvd #102,
Beverly Hills, CA 90210
T: (310) 248-1015 x210 | F: (310) 461-1218| E: [email protected] From: Julie Wagner
Sent: Thursday, March 14, 2024 3:53 PM
To: [email protected]; Antonio Bugarin <[email protected]>; David Ecija <[email protected]>; John Scanlon <[email protected]>; Reed Kandalaft <[email protected]>; Frederic Zemmour <fzemmour@lermitagebeverlyhills com>; Kathy Gohari >; Bill Wiley <bwiley@2rodeo com> Cc: Robert Bibeault <Bibeault@lovebeverlyhills com>
Subject: Preparation for Budget Ask for FY 24/25
Hello, I am in the process of beginning work on the budget presentation for next year’s program of work. As per our discussion, you all agreed that we should ask the city for more money to help boost occupancy. To get this across the finish line, and as you know, it will be of key importance hat you all attend the Liaisons and Council meetings if you can. I do not have a date yet, but I should know more after April 2 when hey install the new Council and Mayor Friedman selects the new TOT Liaisons.

I also thought it would be good to have testimonials from each of you which we can incorporate into the presentation. I’m thinking just a sentence as to why we need to invest heavily in the promotion of our destination and why other cities continue to have a competitive edge against us. Can you all send me a quote at your convenience in the next week or so which we can include? I’ll remind you if I haven’t received anything at the Board meeting next Wednesday, March 20.

We are also looking at crea ing a video with comments from each of you and perhaps top line KPI’s from this past year. More to come on this.

Please let me know if you have any questions. Most of you have my cell, but if you don’t: 310-59-3557. Thank you.

Julie Wagner, CDME
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
9400 S. Santa Monica Blvd #102, Beverly Hills, CA 90210 T: (310) 248-1015 x210 | F: (310) 461-1218| E: [email protected] <image001 png>
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Beverly Hills City CouncilJune 18, 2024

Beverly Hills City Council
June 18, 2024