Item E-11 Agenda Report — Beverly Hills City Council, November 19, 2024

AGENDA REPORT
Meeting Date: November 19, 2024
Item Number:

To: Honorable Mayor & City Council
From: Chloe Chen, Principal Planner
Evelin Welch, Community Development Manager
Subject: AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND M.

ARTHUR GENSLER, JR. & ASSOCIATES, INC. DBA GENSLER TO

COMPLETE STUDY OF THE EXISTING MIXED USE OVERLAY ZONE
REGULATIONS; AND

APPROVAL OF A CORRESPONDING PURCHASE ORDER IN THE
NOT-TO-EXCEED AMOUNT OF $310,000
Attachments: 1. Agreement

2. List of Active Consultant Projects in the City

RECOMMENDATION
Staff recommends that City Council:

1. Approve the service agreement between the City of Beverly Hills and M. Authur Gensler, Jr. & Associates, Inc. DBA Gensler (Gensler) to complete a study of the existing Mixed Use Overlay Zone (MUOZ) regulations as enumerated in Article

18.7 of Title 10, Chapter 3 of the Beverly Hills Municipal Code (BHMC) so as to comply with the stated implementation program in the adopted and certified 2021- 2029 Housing Element Update; and

2. Approve a purchase order to Gensler in the not-to-exceed amount of $310,000.

INTRODUCTION
The agreement between the City and Gensler is to provide consulting services to complete a study of the existing MUOZ regulations. The adopted and certified 2021-2029 Housing Element Update includes the following Implementation Programs (Imp.) that require a study of the MUOZ regulations, and have informed the scope of work of the study (Attachment 1):

E-11
Meeting Date: November 19, 2024

Page 2 of 4 ends

• Imp. 11.1:
o Study and create additional incentives to promote the mixed use program, including promoting the ability to adaptively reuse existing commercial buildings, to facilitate the creation of new units in high opportunity areas. o Continue to provide adequately zoned sites for multi-unit housing in infill areas or commercial corridors in closer proximity to major transportation hubs for diverse housing types that include both rental and ownership opportunities through the implementation of the MUOZ.
o Explore changes to the MUOZ regulations, including to allow the creation of work-live units.
• Imp. 12.1
o Periodically update the adaptive reuse program through 2028 to more easily allow the conversion of existing commercial structures to residential uses, including existing legally nonconforming hotels in residential areas. o Amend the zoning code to remove constraints that may exist related to the redevelopment of commercial shopping centers into mixed use developments.
o Review the MUOZ regulations by 2024 to assess how these regulations have been utilized by projects, and to determine whether further code changes are necessary to encourage housing and meeting housing production targets. The City will commit to funding a study with a budget of at least $250,000 for FY 2024-25 to provide recommendations for potential changes to the MUOZ.
o Based on the results of the MUOZ study conducted in 2024, the City will further modify the MUOZ regulations, which could include:
 Changes to the mixed use regulations to address barriers to the utilization of the mixed use standards,
 Increases to density and height on specific sites located within ¼ mile of a major transit stop,
 Expansions the MUOZ area to other commercially zoned areas of the City to accommodate any unit shortfalls.
o City will conduct outreach meetings (community meeting and Planning Commission study sessions) to educate property owners in the MUOZ about the regulations, as well as discuss potential changes to the regulations that may further the use of these regulations for projects, starting in 2023.

The proposed MUOZ study will address the above implementation actions, in addition to other work plan priorities identified by the City Council for the Planning Division during Fiscal Year (FY) 2023-24. These priorities include:
• Southeast Task Force. Complete short-term recommendations of task force and incorporate long term objectives into CIP and work plans. Include evaluation of Arts & Theater synergy. Develop a long-range Urban Design plan. o Reconstitute the Southeast Task Force and bring forward to City Council list of recommended action items related to urban design, streetscape standards wayfinding, and land enhancements.
• Gale Yard Improvements. Identify desired future uses of the Gale staging yard site.

Meeting Date: November 19, 2024

Page 3 of 4 ends

• Explore Mixed Use for Additional Areas.

The study will address all of these topics and prepare recommendations for potential changes to MUOZ regulations or other regulations related to the scope of work.

DISCUSSION
The scope of work for the MUOZ study will include the following, as further detailed in the scope of work attached as Exhibit A to the contract (Attachment 1):
• Perform community outreach and obtain community feedback and consensus on the proposed study/plan.
• Recommend changes to the MUOZ for consideration by the Planning Commission and City Council, including but not limited to:
o Feasibility analysis of development with existing MUOZ regulations. o Development of incentives and regulation changes (zoning, building, and fire codes) for adaptive reuse/residential conversion projects and projects with certain percentages of affordable housing in the MUOZ. o Changes to development standards in the MUOZ (such as height, density, minimum unit size, etc.).
o Development of a local density bonus menu of incentives that would apply to projects meeting specific criteria such as projects with a certain percentage of affordable housing or workforce housing.
o Potential expansion of the MUOZ into other areas of the City. o Changes to the review process for projects in the MUOZ to streamline processing of projects that meet certain criteria.
o Development of standards consistent with the consensus of the Southeast Task Force and a specific program for the Gale Yard site. o Other potential changes to zoning, including the pedestrian oriented area.

The study will provide recommendations regarding potential changes to MUOZ regulations that will be presented to the Planning Commission and City Council for review.

Consultant Selection Process
Staff released a request for proposals in July 2024 inviting consultants with expertise in planning and architecture to submit proposals for the MUOZ study. Staff received nine proposals. The selection process included a thorough review of the respondents’ complete understanding of the project. Among the considerations in evaluating the strengths of each of the candidates, were the consultant’s understanding of the project and related issues, the insights the consultants demonstrated with respect to the Beverly Hills community as well as their familiarity in dealing with local government affairs, and the depth of expertise of the consultant's team (both staff and sub-consultants). Through the selection process, the top three respondents were interviewed by staff in order to determine the best qualified consultant to complete the project.

After a thorough analysis of the proposals, staff recommends selecting Gensler as the consulting firm that provides the best combination of expertise and experience to successfully complete the proposed study. Gensler is a collaborative design firm uniting creativity, research, and innovation to solve complex problems. Gensler’s Los Angeles office opened in 1976 and is organized around industry-focused studios, each composed Meeting Date: November 19, 2024

Page 4 of 4 ends

of about 20–50 architects, interior designers, workplace strategists, and planners, which provides creative, business-focused design solutions. Gensler demonstrated the ability to provide the City with a high degree of professional technical skill and expertise on the MUOZ study, especially with regard to their expertise with adaptive reuse projects, along with their proposed subconsultants HR&A Advisors, Inc. and Craig Lawson & Company, LLC.

In the interest of transparency, staff requested that Gensler and its subconsultants provide a list of all active projects with which they are involved in Beverly Hills. This list is provided as Attachment 2. Staff has reviewed and discussed the list with Gensler and does not believe that their involvement or their subconsultants’ involvement in any of the listed projects presents a potential conflict of interest for their work on the MUOZ project.

Staff is requesting approval of this agreement and purchase order for a not-to-exceed amount of $310,000 to allow Gensler to provide the above-mentioned services.

FISCAL IMPACT
The cost to perform these consulting services in the amount of $310,000 was previously approved by the City Council in the budget for the Community Development Department.

No appropriation is requested at this time.

Michael Forbes
Director of Community Development
Approved By
ATTACHMENT 1

AGREEMENT

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UVWXYZ[\]\^_`Va_bUcdefghiijklmjekfdemkjld]khe]fegf]nofh Certificate Of Completion
Envelope Id: B047511938904B0893BE50E4074E6F45 Status: Sent Subject: Complete with Docusign: CLEAN Agreement - Gensler Mixed-Use Ordinance Study CC Mtg. 11.19-24.pdf Source Envelope:

Document Pages: 19 Signatures: 5 Envelope Originator:

Certificate Pages: 3 Initials: 0 Evelin Welch
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
455 N. Rexford Drive
Beverly Hills, CA 90210
[email protected]
IP Address: 198.245.189.166
Record Tracking
Status: Original
11/12/2024 1:37:48 PM
Holder: Evelin Welch
[email protected]
Location: DocuSign
Signer Events Signature Timestamp
Andrew P. Cohen
[email protected]
Global Co-Chair
M. Arthur Gensler Jr. & Associates, Inc.

Security Level: Email, Account Authentication
(None)
Signature Adoption: Uploaded Signature Image
Using IP Address: 47.146.230.123
Sent: 11/12/2024 1:50:43 PM
Resent: 11/12/2024 1:55:02 PM
Viewed: 11/12/2024 2:07:05 PM
Signed: 11/12/2024 3:30:48 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Deborah R. Hakman
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 172.116.62.172
Signed using mobile
Sent: 11/12/2024 3:30:49 PM
Viewed: 11/12/2024 4:07:16 PM
Signed: 11/12/2024 4:07:49 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Anthony Rodstein
[email protected]
Purchasing Services Manager
City of Beverly Hills (Finance Department)
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.245.189.181
Sent: 11/12/2024 4:07:52 PM
Resent: 11/12/2024 4:39:02 PM
Viewed: 11/12/2024 5:20:14 PM
Signed: 11/12/2024 5:20:20 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Michael Forbes
[email protected]
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.245.189.181
Sent: 11/12/2024 5:20:21 PM
Viewed: 11/12/2024 5:27:17 PM
Signed: 11/12/2024 5:27:44 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Signer Events Signature Timestamp
Sharon L'Heureux Dressel
[email protected]
Risk Manager
Sharon Dressel
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.245.189.166
Sent: 11/12/2024 5:27:47 PM
Viewed: 11/12/2024 5:38:58 PM
Signed: 11/12/2024 5:39:05 PM
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Nancy Hunt-Coffey
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Lester J. Friedman
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Huma Ahmed
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
In Person Signer Events Signature Timestamp
Editor Delivery Events Status Timestamp
Agent Delivery Events Status Timestamp
Intermediary Delivery Events Status Timestamp
Certified Delivery Events Status Timestamp
Carbon Copy Events Status Timestamp
Keith Sterling
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Carbon Copy Events Status Timestamp
Adrianne Tarazon
[email protected]
Security Level: Email, Account Authentication
(None)
Electronic Record and Signature Disclosure:

Not Offered via DocuSign
Witness Events Signature Timestamp
Notary Events Signature Timestamp
Envelope Summary Events Status Timestamps
Envelope Sent Hashed/Encrypted 11/12/2024 1:50:43 PM
Payment Events Status Timestamps
ATTACHMENT 2

LIST OF ACTIVE CONSULTANT PROJECTS IN THE CITY
City of Beverly Hills Mixed Use Overlay Zone Study
ACTIVE PROJECTS IN THE CITY 10/22/24
Project Type Address
Gensler
Office Building,Retail Store,Mixed-Use
Development,Office Interiors,Restaurant / Bar
499 N Canon Drive
Office Interiors 9601 Wilshire Blvd
Office Interiors 232 N Canon Dr
Academic Facility 300 North Clark Drive
Office Lot 12 & 13 Santa Monica Blvd
Office Interiors 9350 Civic Center Dr
Office Interiors 325 N Maple Dr
202 N Canon Dr
Parking Facility 345 Foothill Rd
Product Design 433 N Camden Dr
Hotel 121 S Spalding Dr
Bank Branch 400 N Roxbury Dr
Office Interiors 400 N Roxbury Dr
Office Interiors 400 N Roxbury Dr
Craig Lawson & Co., LLC
Chabad of Beverly Hills 9145 Wilshire Boulevard
Harkham Hillel Hebrew Academy 9120 Olympic Boulevard
HR&A
Carolina Simon Street-Works, HBC ULC, Saks Co 9600 Wilshire Specific Plan BH Luxury Residences One Beverly Hills 9850 Wilshire
100 N Crescent Office Building Remodel 100 N Crescent
Concept, Mixed-Use

Beverly Hills City CouncilNovember 19, 2024

Beverly Hills City Council
November 19, 2024