AGENDA REPORT
Meeting Date: December 10, 2024
Item Number:
To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Filming Coordinator Subject: REQUEST FOR LOS ANGELES MARATHON FOR SPECIAL EVENT STREET CLOSURES ON SUNDAY, MARCH 16, 2025
Attachments: 1. Letter of Request from Los Angeles Marathon
2. 2025 Los Angeles Marathon Course Map
3. Letters of Support
4. November 21, 2024, Liaison Report (without Attachments)
RECOMMENDATION
Staff recommends City Council approve a request from the McCourt Foundation for a special permit and street closures related to the 40th Annual Los Angeles Marathon as recommended by the Rodeo Drive/Special Events/Holiday Program Committee Liaisons during their meeting on Thursday, November 21, 2024. This report serves as an informational item for the event and formal approval of its specific 2025 street closures and date.
INTRODUCTION
The Beverly Hills City Council is requested to review a request from The McCourt Foundation (TMF) to host the 40th Annual Los Angeles Marathon as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.
Event Name Los Angeles Marathon
Event Sponsor/Host The McCourt Foundation
Prep/Setup Time Street Closures begin on Sunday, March 16, 2025, 5am
Event Time Sunday, March 16, 2025, 7am – 3pm
Meeting Date: December 10, 2024
Strike/Cleanup Time Final Street Closures end on Sunday, March 16, 2025, 6pm
Beginning at 12pm, streets start to reopen with
Doheny Drive moving west on a rolling basis in 10–
15-minute intervals. All streets in Beverly Hills will
be fully open by 1pm.
While the finish line is in Century City itself, traffic detours on South Santa Monica Blvd at Moreno
Drive and North Santa Monica Blvd at the western
border, will impact city traffic. Beverly Hills traffic control staff will be on site to help manage detours
until roads are fully open at 6pm in our neighboring
cities.
Location Citywide
Number of Attendees 20,000
Proposed Street
Closure
Doheny Drive, Burton Way, South Santa Monica
Blvd, Rodeo Drive, Wilshire Blvd, and North
Santa Monica Blvd:
ƔComplete street closures from Doheny Drive to
Burton Way to South Santa Monica Blvd to Rodeo
Drive to Wilshire Blvd to North Santa Monica Blvd
from 5am through 1pm on Sunday, March 16,
2025.
Interaction with Major
Development Projects
During the November 21, 2024, Rodeo
Drive/Special Events/Holiday Program Committee
Liaisons meeting, Liaisons requested that staff look
into major development projects under construction
and the traffic impacts they may have on or near
the Los Angeles Marathon race route.
Both projects near the race route are detailed
below.
Rosewood Residences
The project on South Santa Monica Blvd and
Charleville Blvd should be completed by March
2025. All the barricades and street paving work are
expected to be complete well before Sunday,
March 16, 2025. Staff do not anticipate any
obstructions from the project impacting the Los
Angeles Marathon race route.
One Beverly Hills Project
The project on North Santa Monica Blvd will have
Meeting Date: December 10, 2024
barricades and traffic control equipment in place on
Sunday, March 16, 2025, but the marathon does
not go through the closure area and race route
should not be impacted. City staff will advise
contractors and will work with the Los Angeles
Marathon team to ensure that there are minimal
impacts to residents and community.
Traffic Control Plan The street closures would be managed and implemented by a professional traffic control
company hired by The McCourt Foundation.
Traffic control plans must be approved by the City
Traffic Engineer prior to the event.
Beverly Hills Police will ensure street closure traffic control equipment is set up properly and according
to the approved plan.
Fire Lane Per standard with all street closures, a fire lane must be maintained at all times. The site plan
showing the fire lane must be approved by the
Beverly Hills Fire Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Charitable Solicitations The McCourt Foundation is on a mission to help find a cure for neurological diseases and will follow
all conditions of the Charitable Solicitations permit.
Since the nonprofit partnership began, TMF has
raised over $70 million to benefit over 100 nonprofit
community partners.
Event Activities “Stadium to the Stars” 26.2-mile racecourse, media coverage (KTLA, KTLA +, Apple Tv, Roku and You
Tube TV), approximately 20,000 runners/walkers
including 1,500 participants from Students Run LA,
sponsor activations and Beverly Hills resident
participant bus to start line.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures All tents and structures including, but not limited to:
tents, decking, bleachers, stage, truss and lighting
structures will go through the standard Building and
Meeting Date: December 10, 2024
Safety plan review and inspection.
Generators All generators including, but not limited to: all electrical requests will go through the standard
Building and Safety plan review and inspection.
Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard
fire plan review and inspection.
Amplified Sound Amplified sound near residential areas will begin at 9am and will conclude by 12pm.
Commercial zones would have minimal impacts to
residents.
Food Preparation and
Service
Sponsor activations provide packaged power bars,
fruit, and water.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, krails, etc. (included in
applicants traffic plan) will be placed around street
closures far enough so that the drivers avoid the area.
City Staffing This is a large scale event. City staff from various departments will be working this event. Staff
includes, but not limited to: Police, Fire, Public Works, Community Development, Information Technology,
Emergency Management, and Policy and
Management.
Exact staff hours from each department will be based
on lead staff recommendation and summarized on the
special event permit.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, neighboring law enforcement
agencies from Los Angeles City, Los Angeles County,
Los Angeles Sherrif, and Federal departments will be
working the event.
The McCourt Foundation and Beverly Hills Police will
work with the Los Angeles Department of
Transportation (LA DOT) for affected adjacent streets
in Los Angeles. The LA DOT will work with Beverly
Hills Police on closures and reopening of streets.
Approval from the LA Marathon and City of Beverly
Hills Emergency Operations Centers must be
obtained before any changes are made.
Beverly Hills Police and Beverly Hills Fire will be the Meeting Date: December 10, 2024
lead agency for the duration of the entire event for all Beverly Hills needs.
Emergency
Operations
Center/Mobile
Command Center
This large scale special event necessitates an
activation of the City’s Emergency Operations Center
(EOC).
The EOC will be staffed with key personnel from
multiple departments.
The EOC serves as a central location for Citywide
emergency response and recovery activities during a
large-scale incident/special event.
The EOC and City Public Information Officer will
notify community stakeholders (Beverly Hills Unified
School District, local hospitals, and the business
community) of potential impacts before/during/after
the event.
Beverly Hills Police and Fire will have liaisons present at the LA Marathon Emergency Operation Center in
downtown Los Angeles which allow for Police and
Fire to swiftly run tactical and traffic operations with all involved agencies. The LA Marathon EOC will work in
conjunction with the Beverly Hills EOC.
Insurance The City’s Risk Manager recommends requiring
General Liability Insurance of at least $2 million per
occurrence, naming the City of Beverly Hills as an
additional insured as a requirement to be provided by
The McCourt Foundation.
Notification and
Marketing
The City will send out Citywide Announcements, Nixle
Alerts, Everbridge Robo Calls, post on all social
media platforms and will place ads in local papers
notifying the Beverly Hills community of the street
closures, as well as maintain an event webpage
providing the public with the most up to date
information and staff a hotline number on event day.
Letters of notifications will be provided throughout the city, which will include information for residents,
businesses, churches, and temples along the race
route.
Public Works Transportation Division will notify Metro
and Tour Buses to coordinate alternate routes.
Traffic Control Officers will have postcards on hand
Meeting Date: December 10, 2024
with them at different posts surrounding the event
area. The postcards provide a map, hotline number
and event webpage to pass out to drivers and walkers
needing specific information of closures and alternate
routes.
Partner Support and
Public Comment
Letters of support have been received (Attachment 3).
As a proud member of the Chamber of Commerce,
The McCourt Foundation will continue to work with
the Chamber to create ways to support local
businesses while event staff and event guests are in
the city.
FISCAL IMPACT
No fee waivers are requested. The McCourt Foundation is responsible for all related expenses including, but not limited to: City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, broadcast, event fees and any other costs associated with the marathon.
Operating as a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a nonprofit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area.
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2024/25 fee schedule.
Michael D. Forbes,
Director of Community Development
Approved By
Attachment 1
October 18, 2024
Mayor Friedman
Councilmember Wells
Council Liaisons
City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Councilmembers:
I hope this letter finds each of you well.
The 2024 Los Angeles Marathon was safely conducted, and the biggest and best event production we’ve had since moving the Marathon’s finish line to Century City\Santa Monica Blvd. four years ago. On behalf of all involved, thankyou for the City’s continued support and enthusiasm for the Los Angeles Marathon. For 15 years now, we have developed and maintained an outstanding relationship with the city’s team in Beverly Hills. This relationship has been based on trust, hard work, problem solving, and commitment to the Beverly Hills community and our participants. We look forward to continuing this outstanding track record of success in 2025 and beyond.
The 2024 race saw over 20,000 finishers and was the second largest in the history of the race. Only the 35th Anniversary race in 2020 was larger. The 2025 edition marks our 40th Anniversary and will be punctuated by special celebrations and media coverage. We expect about the same number of participants as in 2024.
The 2025 Marathon date is March 16, 2024. The racecourse, including the section through Beverly Hills, the race start time, and timing of the race traversing Beverly Hills are identical to the 2024 Marathon. No Changes. Our community outreach program to Beverly Hills residents and business will also be the same as last year supplemented by any additional requests from city staff.
The 1.8 miles of Marathon course that passes through the City of Beverly Hills is a critically important part of the Marathon experience. The Beverly Hills course section, including Rodeo Drive, is iconic and an ideal local, national, and international spotlight for Beverly Hills’ signature style and renowned businesses. Rodeo Drive is routinely and overwhelmingly voted “Favorite Landmark” by participants over the entire 26.2-mile course, and one of the driving factors many choose to participate in the Marathon. The Beverly Hills section is always a point of media focus for our directed media.
The Marathon annually raises around $4M to support nearly 100 mostly local causes including Connecting To Cure Crohn’s and Colitis and Tower Cancer Research Foundation in Beverly Hills. Last year the Marathon donated $1M+ in goods and services to grade school and high school programs through our partnerships with LAUSD and Students Run LA. The McCourt Foundation is a 501(c) 3 nonprofit with the mission striving to cure neurological diseases while empowering communities to build a healthier world.
To further support our city partners, we are working, and will continue to work with, the city and the Chamber of Commerce to highlight Beverly Hills businesses and attractions in our broadcast programming through our partnership with KTLA, and to our entire database and online social community. As proud members of the Chamber, we will continue to expand that relationship and provide opportunities to increase visibility of local businesses and offer a point of economic development.
Thank you for your tremendous support in making the 2024 Los Angeles Marathon a huge success. We look forward to further build on our partnership and its successful future! Sincerely,
Murphy Reinschreiber
Chief Operating Officer
Cc: Howard Sunkin
Attachment 2
UCLA Health
2025
Attachment 3
November 18, 2025
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Friedman and Members of the City Council:
The Beverly Hills Chamber of Commerce writes to you in support of the Los Angeles Marathon in 2025 and including the proposed route through Beverly Hills.
The Los Angeles Marathon is an important community event that brings positive attention to Beverly Hills. The organizers of the Marathon have been good partners with the City and partner agencies, including the Chamber, and we look forward to a positive and mutually beneficial relationship in the coming year as well.
The Chamber encourages the Marathon to work to minimize disruption to traffic and businesses, especially considering the existing construction of the LA Metro D Line Subway, as well as to follow proper safety protocols for all participants and attendees. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Todd Johnson
President and CEO
Beverly Hills Chamber of Commerce
9400 S. Santa Monica Blvd. #102, Beverly Hills, CA 90210 | 310-248-1015 | [email protected] www.LoveBeverlyHills.com VisitBeverlyHills LoveBevHills EŽǀĞŵďĞƌϳ͕ϮϬϮϰ
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Attachment 4
CITY OF BEVERLY HILLS
COMMUNITY DEVELOPMENT
MEMORANDUM
TO: City Council Liaison/Rodeo Drive /Special Events /Holiday Program Committee FROM: Patty Betancourt, Special Events and Filming Coordinator DATE: November 21, 2024
SUBJECT: Informational update from Los Angeles Marathon for Special Event and Street Closures on Sunday, March 16, 2025 as Part of the Three-Year Agreement (2023 – 2025)
ATTACHMENTS: 1. Letter of Request from Los Angeles Marathon
2. 2025 Los Angeles Marathon Course Map
3. Letters of Support
INTRODUCTION
The Beverly Hills City Council Liaison/Rodeo Drive/Special Events/Holiday Program Committee is requested to review a request from The McCourt Foundation (TMF) to host the 40th Los Angeles Marathon as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.
Event Name Los Angeles Marathon
Event Sponsor/Host The McCourt Foundation
Prep/Setup Time Street Closures begin on Sunday, March 16, 2025, 5am Event Time Sunday, March 16, 2025, 7am – 3pm
Strike/Cleanup Time Final Street Closures end on Sunday, March 16, 2025, 6pm
Beginning at 12pm, streets start to reopen with Doheny
Drive moving west on a rolling basis in 10-15 minute
intervals. All streets in Beverly Hills will be fully open by 1pm.
While the finish line is Century City itself, traffic detours on South Santa Monica Blvd at Moreno Drive and North Santa Monica Blvd at the western border, will impact city traffic.
Beverly Hills traffic control staff will be on site to help manage detours until roads are fully open at 6pm in our 2 of 5
neighboring cities.
Location Citywide
Number of Attendees 20,000
Proposed Street Closure Doheny Drive, Burton Way, South Santa Monica Blvd, Rodeo Drive, Wilshire Blvd, and North Santa Monica
Blvd:
ƔComplete street closures from Doheny Drive to Burton
Way to South Santa Monica Blvd to Rodeo Drive to
Wilshire Blvd to North Santa Monica Blvd from 5am
through 1pm on Sunday, March 16, 2025.
Traffic Control Plan The street closures would be managed and implemented by a professional traffic control company hired by The
McCourt Foundation.
Traffic control plans must be approved by the City Traffic Engineer prior to the event.
Beverly Hills Police will ensure street closure traffic control equipment is set up properly and according to the
approved plan.
Fire Lane Per standard with all street closures, a fire lane must be maintained at all times. The site plan showing the fire lane must be approved by the Beverly Hills Fire Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Charitable Solicitations The McCourt Foundation is on a mission to help find a cure for neurological diseases and will follow all conditions of the Charitable Solicitations permit.
Since the nonprofit partnership began, TMF has raised
over $70 million to benefit over 100 nonprofit community partners.
Event Activities “Stadium to the Stars” 26.2 mile racecourse, media coverage (KTLA, KTLA +, Apple Tv, Roku and You Tube
TV), approximately 20,000 runners/walkers including 1,500 participants from Students Run LA, sponsor activations and Beverly Hills resident participant bus to start line.
3 of 5
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures All tents and structures including, but not limited to: tents, decking, bleachers, stage, truss and lighting structures will go through the standard Building and Safety plan
review and inspection.
Generators All generators including, but not limited to: all electrical requests will go through the standard Building and Safety plan review and inspection.
Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard fire plan review and inspection.
Amplified Sound Amplified sound near residential areas will begin at 9am and will conclude by 12pm.
Commercial zones would have minimal impacts to
residents.
Food Preparation and
Service
Sponsor activations provide packaged power bars, fruit, and water.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, krails, etc. (included in
applicants traffic plan) will be placed around street
closures far enough so that the drivers avoid the area.
City Staffing This is a large scale event. City staff from various departments will be working this event. Staff includes, but not limited to: Police, Fire, Public Works, Community
Development, Information Technology, Emergency
Management, and Policy and Management.
Exact staff hours from each department will be based on lead staff recommendation and summarized on the
special event permit.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, neighboring law enforcement
agencies from Los Angeles City, Los Angeles County,
Los Angeles Sherrif, and Federal departments will be
working the event.
The McCourt Foundation and Beverly Hills Police will
4 of 5
work with the Los Angeles Department of Transportation
(LA DOT) for affected adjacent streets in Los Angeles.
The LA DOT will work with Beverly Hills Police on
closures and reopening of streets. Approval from the LA Marathon and City of Beverly Hills Emergency Operations Centers must be obtained before any changes are made.
Beverly Hills Police and Beverly Hills Fire will be the lead agency for the duration of the entire event for all Beverly Hills needs.
Emergency Operations
Center/Mobile
Command Center
This large scale special event necessitates an activation of the City’s Emergency Operations Center (EOC).
The EOC will be staffed with key personnel from multiple departments.
The EOC serves as a central location for Citywide
emergency response and recovery activities during a
large-scale incident/special event.
The EOC and City Public Information Officer will notify community stakeholders (Beverly Hills Unified School
District, local hospitals, and the business community) of potential impacts before/during/after the event.
Beverly Hills Police and Fire will have liaisons present at the LA Marathon Emergency Operation Center in
downtown Los Angeles which allow for Police and Fire to swiftly run tactical and traffic operations with all involved agencies. The LA Marathon EOC will work in conjunction
with the Beverly Hills EOC.
Insurance The City’s Risk Manager recommends requiring General Liability Insurance of at least $2 million per occurrence, naming the City of Beverly Hills as an additional insured as a requirement to be provided by The McCourt
Foundation.
Notification and
Marketing
The City will send out Citywide Announcements, Nixle
Alerts, Everbridge Robo Calls, post on all social media platforms and will place ads in local papers notifying the Beverly Hills community of the street closures, as well as maintain an event webpage providing the public with the most up to date information and staff a hotline number on event day.
5 of 5
Letters of notifications will be provided throughout the city, which will include information for residents, businesses, churches, and temples along the race route.
Public Works Transportation Division will notify Metro and Tour Buses to coordinate alternate routes.
Traffic Control Officers will have postcards on hand with them at different posts surrounding the event area. The postcards provide a map, hotline number and event
webpage to pass out to drivers and walkers needing
specific information of closures and alternate routes.
Partner Support and
Public Comment
Letters of support have been received (Attachment 3).
As a proud member of the Chamber of Commerce, The
McCourt Foundation will continue to work with the
Chamber to create ways to support local businesses
while event staff and event guests are in the city.
FISCAL IMPACT
The McCourt Foundation is responsible for all related expenses including, but not limited to: City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, broadcast, event fees and any other costs associated with the marathon.
Operating as a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a nonprofit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area.
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2024/25 fee schedule.
RECOMMENDATION
Staff recommends the City Council Liaisons provide feedback and direction regarding the 40th Annual Los Angeles Marathon. This report serves as an informational item for the event and formal approval of its specific 2025 street closures and date.
If approved by the Liaisons, staff will bring the proposal for consideration to full City Council at the December 10, 2024 meeting.