AGENDA REPORT
Meeting Date: January 9, 2025
Item Number:
To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Filming Coordinator Subject: REQUEST FROM THE NAACP FOR APPROVAL OF ALLEYWAY
CLOSURE ASSOCIATED WITH THE IMAGE AWARDS NOMINEE
LUNCHEON AT THE BEVERLY WILSHIRE HOTEL ON SATURDAY,
FEBRUARY 1, 2025
Attachments: 1. Proposal from the NAACP
2. Proposed Red Carpet Plan
3. Letters of Support
4. December 5, 2024, Liaison Report (without Attachments)
RECOMMENDATION
Staff recommends City Council approve a request from the National Association for the Advancement of Colored People (NAACP) for a proposed alleyway closure associated with the 56th NAACP Image Awards Nominee Luncheon at The Beverly Wilshire Hotel as recommended by the Rodeo Drive/Special Events/Holiday Program Committee Liaisons during their meeting on Thursday, December 5, 2024.
INTRODUCTION
The Beverly Hills City Council is requested to review a request from the NAACP to host the 56th NAACP Image Awards Nominee Luncheon at The Beverly Wilshire Hotel as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.
Event Name 56th NAACP Image Awards Nominee Luncheon
Event Sponsor/Host NAACP
Prep/Setup Time Alleyway Closure begins on Friday, January 31, 2025, 7pm
Meeting Date: January 9, 2025
Event Time Saturday, February 1, 2025, 10:30am – 2pm
Strike/Cleanup Time Alleyway Closure ends on Saturday, February 1, 2025, 7pm
Location The Beverly Wilshire Hotel
Number of Attendees 500
Proposed Alleyway
Closure
Alleyway Closure:
Closure of a portion of the L-shaped alleyway south
of The Beverly Wilshire Hotel “that runs East to
West off South Rodeo Drive, then North to South
off Charleville Blvd.
Traffic Control Plan The alleyway closure would be managed and implemented by a professional traffic control
company hired by the NAACP.
Traffic control plans must be approved by the City
Traffic Engineer prior to event.
Beverly Hills Police will ensure alleyway closure
traffic control equipment is set up properly and
according to the approved plan.
Fire Lane Per standard with all closures, a fire lane must be maintained at all times. The site plan showing the
fire lane must be approved by the Beverly Hills Fire
Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Event Activities The NAACP Image Awards is an annual event that celebrates outstanding achievements and
performances of people of color in film, television,
music and literature. The event will include Los
Angeles County executives, NAACP leadership,
celebrities, television/film writers, producers,
directors and other high-profile guests.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Meeting Date: January 9, 2025
Tents/Structures All tents and structures including, but not limited to:
tents, decking, bleachers, stage, truss and lighting
structures will go through the standard Building and
Safety plan review and inspection.
Generators All generators including, but not limited to: all electrical requests will go through the standard
Building and Safety plan review and inspection.
Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard
fire plan review and inspection.
Amplified Sound No exterior amplified sound proposed for this event.
All event activities will take place inside the hotel.
Other Equipment,
Fixtures, or Furniture
The proposed Red Carpet plan (Attachment 2) will
include hedges, step and repeat, tent covering the
stretch of alley and press pen awaiting celebrities.
Guest will walk the red carpet into the hotel.
Food Preparation and
Service
All food and beverage will be prepared and provided
by The Beverly Wilshire Hotel.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, krails, etc. (included in
applicants traffic plan) will be placed around alleyway closure far enough so that the drivers avoid the area.
City Staffing Four Traffic Control Officers (TCO) would be assigned to this event.
One TCO would be assigned at each end of the
alleyway closure for a total of two TCO’s for all times the alleyway is in use, including red carpet load in,
event and load out.
On event day, two additional TCO’s would be
assigned on South Rodeo Drive to assist with guest
drop off and queueing of limo/cars, minimizing traffic
impacts on commuters and residents.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, hotel security and private
security will be working in conjunction with BHPD and
BHFD.
The NAACP will provide private security inside the
event, on the Red Carpet and at the drop off location.
Meeting Date: January 9, 2025
Insurance The City’s Risk Manager recommends requiring
General Liability Insurance of at least $2 million per
occurrence, naming the City of Beverly Hills as an
additional insured as a requirement to be provided by
the NAACP.
Notification and
Marketing
The City will prepare the notification letter, provide a map and list of addresses of residents and
businesses where the letter must be sent to within
1,000 feet of the alleyway closure at least two weeks
prior to the event date, consistent with the City policy for closures.
The NAACP will be responsible for disseminating the
notification letter.
Partner Support and
Public Comment
Three letters of support have been received
(Attachment 3).
The letter from Gang, Tyre, Ramer, Brown &
Passman shows support and approval. They are the
building located at 132 South Rodeo Drive whose
parking lot entrance and exit is via the alleyway. The
business is closed during the alleyway closure
proposed times, therefore the business will not be
impacted by the closure.
FISCAL IMPACT
No fee waivers are requested. The NAACP is responsible for all related expenses including, but not limited to: City permits, closure fees, City personnel, traffic control plan and equipment, event fees and any other costs associated with the awards luncheon.
Operating as a nonprofit 501(c)(3), the NAACP would receive, according to the City’s Schedule of Fees, a nonprofit rate on the closure fees for the event.
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2024/25 fee schedule.
Michael D. Forbes,
Director of Community Development
Approved By
Attachment 1
Attachment 2
Attachment 3
emerging talent and established industry leaders who contribute to advancing cultural representation and diversity in entertainment.
Again, thank you very much for approving this request, and have a wonderful Thanksgiving holiday.
Robin Harrison
Vice President
Hollywood Bureau
O: 323-533-5515
NAACP | Empowerment Programs
Hollywood Bureau • 5757 Wilshire Blvd, Suite 580 • Los Angeles CA 90036
Attachment 4
CITY OF BEVERLY HILLS
COMMUNITY DEVELOPMENT
MEMORANDUM
TO: City Council Liaison/Rodeo Drive /Special Events /Holiday Program Committee FROM: Patty Betancourt, Special Events and Filming Coordinator DATE: December 5, 2024
SUBJECT: Request from the NAACP for Approval of Alleyway Closure Associated with The Image Awards Nominee Luncheon at The Beverly Wilshire Hotel on Saturday, February 1, 2025
ATTACHMENTS: 1. Proposal from the NAACP
2. Proposed Red Carpet Plan
3. Letters of Support
INTRODUCTION
The Beverly Hills City Council Liaison/Rodeo Drive/Special Events/Holiday Program Committee is requested to review a request from the National Association for the Advancement of Colored People (NAACP) to host the 56th NAACP Image Awards Nominee Luncheon at The Beverly Wilshire Hotel as summarized in the following table.
A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.
Event Name 56th NAACP Image Awards Nominee Luncheon
Event Sponsor/Host NAACP
Prep/Setup Time Alleyway Closure begins on Friday, January 31, 2025, 7pm
Event Time Saturday, February 1, 2025, 10:30am – 2pm
Strike/Cleanup Time Alleyway Closure ends on Saturday, February 1, 2025, 7pm
Location The Beverly Wilshire Hotel
Number of Attendees 500
Proposed Alleyway
Closure
Alleyway Closure:
ƔSouth of The Beverly Wilshire Hotel “L shaped” active alleyway runs East to West off South Rodeo Drive, then
North to South off Charleville Blvd.
2 of 4
Traffic Control Plan The alleyway closure would be managed and implemented by a professional traffic control company
hired by the NAACP.
Traffic control plans must be approved by the City Traffic Engineer prior to event.
Beverly Hills Police will ensure alleyway closure traffic control equipment is set up properly and according to the approved plan.
Fire Lane Per standard with all closures, a fire lane must be maintained at all times. The site plan showing the fire lane must be approved by the Beverly Hills Fire Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Event Activities The NAACP Image Awards is an annual event that celebrates outstanding achievements and performances
of people of color in film, television, music and literature.
The event will include Los Angeles County executives,
NAACP leadership, celebrities, television/film writers, producers, directors and other high profile guests.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures All tents and structures including, but not limited to: tents, decking, bleachers, stage, truss and lighting structures will go through the standard Building and Safety plan
review and inspection.
Generators All generators including, but not limited to: all electrical requests will go through the standard Building and Safety plan review and inspection.
Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard fire plan review and inspection.
Amplified Sound No exterior amplified sound proposed for this event. All event activities will take place inside the hotel.
Other Equipment, The proposed Red Carpet plan (Attachment 2) will include 3 of 4
Fixtures, or Furniture hedges, step and repeat, tent covering the stretch of alley and press pen awaiting celebrities. Guest will walk the red carpet into the hotel.
Food Preparation and
Service
All food and beverage will be prepared and provided by
The Beverly Wilshire Hotel.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, krails, etc. (included in
applicants traffic plan) will be placed around alleyway closure far enough so that the drivers avoid the area.
Parking All staff and guest will park in the hotel parking structure.
City Staffing Four (4) Traffic Control Officers (TCO) would be assigned to this event.
One (1) TCO would be assigned at the end of each
alleyway closure for a total of two (2) TCO’s for all times the alleyway is in use, including red carpet load in, event and load out.
On event day, two (2) additional TCO’s would be
assigned on South Rodeo Drive to assist with guest drop off and queueing of limo/cars, minimizing traffic impacts on commuters and residents.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, hotel security and private security will be working in conjunction with BHPD.
The NAACP will provide private security inside the event, on the Red Carpet and at the drop off location.
Beverly Hills Police and Beverly Hills Fire will be the lead agency for the duration of the entire event which includes set up days, event day and strike days.
Insurance The City’s Risk Manager recommends requiring General Liability Insurance of at least $2 million per occurrence, naming the City of Beverly Hills as an additional insured as a requirement to be provided by the NAACP.
Notification and
Marketing
The City will prepare the notification letter, provide a map and list of addresses of residents and businesses where the letter must be sent to within 1,000 feet of the alleyway closure at least two weeks prior to the event date,
4 of 4
consistent with the City policy for closures.
The NAACP will be responsible for disseminating the
notification letter.
Partner Support and
Public Comment
Three (3) letters of support have been received
(Attachment 3).
The letter from Gang, Tyre, Ramer, Brown & Passman
that was submitted shows support and approval. They are the building located at 132 South Rodeo Drive whose
parking lot entrance and exit is via the alleyway. The
business is closed during the alleyway closure proposed times, therefore the business will not be impacted by the closure.
FISCAL IMPACT
No fee waivers are requested. The NAACP is responsible for all related expenses including, but not limited to: City permits, closure fees, City personnel, traffic control plan and equipment, event fees and any other costs associated with the awards luncheon.
Operating as a nonprofit 501(c)(3), the NAACP would receive, according to the City’s Schedule of Fees, a nonprofit rate on the closure fees for the event. The NAACP is the home of grassroots activism for civil rights and social justice.
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2024/25 fee schedule.
RECOMMENDATION
Staff recommends the City Council Liaisons provide feedback and approval of the proposed alleyway closure.
If approved by the Liaisons, staff will bring the proposal for consideration to full City Council at the January 9, 2025 meeting.