Beverly Hills City Council
April 22, 2025

AGENDA REPORT
Meeting Date: April 22, 2025
Item Number:

To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Filming Coordinator Subject: REQUEST FROM GEARYS OF BEVERLY HILLS TO HOST PATEK PHILIPPE GRAND OPENING ON THURSDAY, MAY 22, 2025
Attachments: 1. Proposal from Gearys and Wasserman Media Group

2. Proposed Traffic Control Plan

3. Proposed Red Carpet Plan

4. Letters of Support

5. April 15, 2025, Liaison Report without Attachments

INTRODUCTION
The Beverly Hills City Council is requested to review a request from Gearys of Beverly Hills and Wasserman Media Group to host Patek Philippe Grand Opening Event as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.

Event Name Gearys & Patek Philippe Beverly Hills Boutique Celebration Event Sponsor/Host Gearys of Beverly Hills and Wasserman Media Group Prep/Setup Time Street Closure begins on Wednesday, May 21, 2025, 9pm.

Sidewalk Closure begins on Thursday, May 22, 2025, 6pm
Event Time Thursday, May 22, 2025, 6pm – 9pm
Strike/Cleanup Time Street and sidewalk reopen on Friday, May 23, 2025, 7am Location Patek Philippe – 314 N Rodeo Drive
Number of Attendees 250
Proposed Street and
Sidewalk Closure
Rodeo Drive
Ɣ1RUWKERXQG lanes of Rodeo Drive will be closed between Dayton Way and Brighton Way Wednesday, May 21, 2025,
E-10
Meeting Date: April 22, 2025

at 9pm – Friday, May 23, 2025, at 7am.

Ɣ6LGHZDONFORVXUHRQ1RUWK5RGHR'ULYHEHWZHHQ-
314 North Rodeo Drive from Thursday, May 22, 2025, at
6pm – Friday, May 23, 2025, at 7am.

Traffic Control Plan The street and sidewalk closure would be managed and implemented by a professional traffic control company
hired by Wasserman Media Group (Attachment 2).

Traffic control plans must be approved by the City
Engineer or designee prior to event. Traffic control
equipment including signs, cones messages boards,
barriers, etc., will be installed per the approved traffic control plan.

A Public Works Inspector maybe on site to inspect the
traffic control installation.

Fire Lane Per standard with all street closures, a fire lane must be maintained at all times. The site plan showing the fire lane must be approved by the Beverly Hills Fire Marshal prior to the event.

All Fire Department Connections and hydrants must
always remain accessible and free of any event equipment.

Fee Waiver Requested No fee waivers requested.

Event Activities A mixture of 250 Gearys & Patek Philippe long-time valued customers, ambassadors, and invited media will be in
attendance to celebrate Gearys & Patek Philippe’s
longstanding partnership of over 20 years.

DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.

Tents/Structures All tents and structures including, but not limited to: tents, truss and lighting structures will go through the standard Building and Safety plan review and inspection.

Generators All generators including, but not limited to all electrical requests, will go through the standard Building and Safety plan review and inspection.

Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard fire plan review and inspection.

Amplified Sound All amplified sound will be turned off by 10pm following the City’s noise ordinance.

Meeting Date: April 22, 2025

Other Equipment,
Fixtures, or Furniture
The proposed cocktail reception plan (Attachment 3) will include temporary tent, hedges, food, drinks, press pit, and welcome space.

Food Preparation and
Service
All food and beverage will be prepared and provided by
Wolfgang Puck Catering.

Parking Wasserman Media Group is working with Two Rodeo for use of the 9480 parking structure for parking spaces.

Valet parking will be available on Dayton Way at the
corner of Rodeo Drive and Dayton Way.

The valet company hired by Wasserman Media Group will
manage the parking structure and valet to ensure smooth operations throughout the event.

City Staffing City staff from BHPD would be on site the duration of the street and sidewalk closure. Two (2) Traffic Control
Officers would ensure street equipment and closure is
done properly.

Throughout the day including event time, a total of Six (6) Traffic Control Officers, two (2) Sworn Officers and one (1) Seargent would be assigned to the detail to help with
traffic flow and maintain safety.

Event Staffing and
Security
Wasserman Media Group private security will work in
conjunction with Beverly Hills Police on event details and logistics.

Private security will be placed throughout the event space including inside the tent, sidewalk and inside the boutique.

In addition to proper street closure equipment, Wasserman Media Group will have flaggers at each end of closure
assisting pedestrians at crosswalks.

FISCAL IMPACT
Gearys and Wasserman Media Group are responsible for all related expenses including, but not limited to City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, and any other costs associated with the event.

As standard with all permit issuance practice, all fees should be paid in full prior to the event date.

Fees will be charged based on the current fiscal year 2024/25 fee schedule.

All fees will be summarized on each permit (i.e., Public Assembly, Fire Code, Valet, Special Event and Building and Safety permits).

RECOMMENDATION
Meeting Date: April 22, 2025

Staff recommends that City Council approve a request from Gearys of Beverly Hills and Wasserman Media Group for the proposed street closure and sidewalk closure and all other event related details as recommended by the Rodeo Drive/Special Events/Holiday Program Committee Liaisons during their meeting on Tuesday, April 15, 2025.

Michael D. Forbes,
Director of Community Development
Approved By
Attachment 1
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION !,3-

*.%
*"#&#**

0,&3
"#&&-

)/.#+/

&
,.#)(
I8AG
)I8EI<8J
N
CE<?

 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION

)(.(.-

I8AG

E<89<A:

&8GG8E
B9
#AG8AG

I8AG
&B:<FG<6F


-<G8

6G<I4G<BA
*?4A

04?8G
*?4A

)C8E4G<BAF
*?4A

-86HE<GL

 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 7'/5
7'37+'8
'E

.;<8EEL
-G8EA

*E8F<78AG
B9
*4G8>
*;<?<CC8

4A7
'E

.;B@4F
$


?H@8AG;4?
B9
!,3-

8I8E?L
"<??F
4E8
;BFG<A:
G;8
!,3-

*4G8>
*;<?<CC8

8I8E?L
"<??F

BHG<DH8

8?85E4G<BA
4G

(
,B78B

E<I8
BA
'4L






@<KGHE8
B9

!,3-

*4G8>
*;<?<CC8
?BA:

G<@8
I4?H87
6HFGB@8EF
4A7
4@54FF47BEF
J<??
58
<A
4GG8A74A68
GB
68?85E4G8
!,3-

*4G8>
*;<?<CC8QF
?BA:FG4A7<A:
C4EGA8EF;<C
B9
BI8E

L84EF

BBEF
J<??
BC8A
4G

*'
J<G;
68?85E4G<BAF
6BAG<AH<A:
HAG<?

*'

EVENT LOGISTICS
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION &8GG8E
B9
#AG8AG.;8
-GBEL
B9
!,3-
BA
,B78B

E<I8
FG45?<F;87
<A


!,3-
<F
G;8
B?78FG
FGBE8
<A

8I8E?L
"<??F

J<G;
4
7<FG<A:H<F;87
?8:46L
4F
4
?HKHEL
CHEI8LBE
>ABJA
9BE
8K68CG<BA4?F8EI<68
F
G;8
BA?L
<A78C8A78AG?L
BJA87
G<@8C<868
5BHG<DH8
BA
,B78B
E<I8

984GHE<A:
CE8FG<:<BHF
5E4A7F
<A6?H7<A:
*4G8>
*;<?<CC8
4A7
,B?8K
!,3-
;47
G;8
;BABE
B9
BC8A<A:
G;8
BA?L
FG4A7
4?BA8*4G8>
*;<?<CC8
5BHG<DH8
<A
&BF
A:8?8F
G;<F
C4FG
J<AG8E
&B64G87
BA
G;8
<6BA<6
,B78B

E<I8
E<:;G
<A
G;8
;84EG
B9

8I8E?L
"<??F

!,3-

*4G8>
*;<?<CC8
4E8
78?<:;G87
GB
;BFG
G;8<E
6B@@HA<G<8F
9BE
4
FC86<4?
B664F<BA
-8G
GB
58
4
74MM?<A:
><6>
B99
GB
G;8
FH@@8E
F84FBA
;BABE<A:
BA8
B9
G;8
JBE?7QF
58FG
G<@8C<868
@4AH946GHE8EF
G;8
68?85E4G<BA
5?8A7F
8?8:4A68

94F;<BA

4A7
8AG8EG4<A@8AG
<A
4
FGL?8
BA?L
9<G
9BE
,B78B

E<I8

!H8FGF
64A
8KC86G
4
74MM?<A:
8KC8E<8A68
G;4G
64CGHE8F
G;8
FC<E<G
B9
G;8
F84FBA
4A7
E8789<A8F
?HKHEL
8@5?8@4G<6
B9
G;8

8I8E?L
"<??F
58FG
DH4?<G<8F
4A7
I4?H8F
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION BHA787
<A


14FF8E@4A
E8CE8F8AGF
G;8
JBE?7F
@BFG
<6BA<6
FCBEGF
9<:HE8F
@HF<64?
4EG<FGF

5E4A7F
4A7
CEBC8EG<8F

8@CBJ8E<A:
G;8@
GB
F;4E8
6H?GHE8
4A7
64CG<I4G8
4H7<8A68F
JBE?7J<78

7'/5

30&6%5+0/

#35/'3
$065
!#44'3.#/

63

'01-'
.;8E8
4E8
4
?BG
B9
HF

4A7
J8
4E8
:EBJ<A:



@C?BL88F
<A
(BEG;
@8E<64
/-


4A474

4A7
'8K<6B

!?B54?
@C?BL88F
N

!?B54?
)99<68F

63
6-563'
,BBG87
<A
6HE<BF<GL
BHE
E8?8AG?8FF
CHEFH<G
B9
>ABJ?87:8
>88CF
HF
BC8A
GB
?84EA<A:


18
CHF;
5BHA74E<8F
GB
>88C
BHEF8?I8F
9B6HF87
BA
<AABI4G<BA

18
789L
G;8
FG4A74E7F

J;<6;
>88CF
HF
<AG8AG<BA4?
45BHG
BHE
<AG8EC8EFBA4?
E8?4G<BAF;<CF
63
'#.
18
4E8
4A
<A6?HF<I8
6B@@HA<GL
B9
I<F<BA4E<8F

G;BH:;G
?8478EF


FGBELG8??8EF

4A7
E8?4G<BAF;<C
5H<?78EF


18
4E8
6B@@<GG87
GB
<A6E84F<A:
7<I8EF8
E8CE8F8AG4G<BA
46EBFF
BHE
JBE>9BE68

6?<8AG
EBFG8E

C4EGA8E
4A7
I8A7BE
54F8

4A7
58?<8I8
G;4G

8A6BHE4:<A:
?8478EF

J<G;
7<998E8AG
?<I87
8KC8E<8A68F
<F
4
>8L
<A:E87<8AG
GB
BHE
F;4E87
FH668FF
':

53'/)5*4
18
4E8
4
9H??
F8EI<68
4:8A6L
;4A7?<A:
FGE4G8:L
6E84G<I8

4A7

CEB7H6G<BA

6B@C?8G8?L
<A
;BHF8


H7<8A68
#AF<:;GF
N
-GE4G8:L
N

E84G<I8
#784G<BA
N

<:<G4?

8I8?BC@8AG
*EB7H6G<BA
N
'87<4
*?4AA<A:


HL<A:
N
66BHAG

*EB=86G
'4A4:8@8AG
63
#-6'4
*HECBF8
N
#A6?HF<BA
N
.EHG;
N
-8EI<68
N
4@<?L

)HE
6H?GHE8
4A7
I4?H8F
4E8
E89?86G87
<A
;BJ
J8
JBE>
;BJ
J8
6B??45BE4G8
4A7
;BJ
J8
6B@@<G
GB
58<A:
BHE
58FG
4A7
5E<:;G8FG

!#44'3.#/
'&+#
3061

18
4E8
;847DH4EG8E87
<A
&
J<G;
B99<68F
46EBFF
G;8
6BHAGEL

&BF
A:8?8F
"+
N

1<?F;<E8

?I7

-H<G8






 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 

6%%'44(6-

#35/'34*+1

"


0-'9
065+26'

3#/&
1'/+/)

6..#3:
.;8
14FF8E@4A
G84@
FHCCBEG87
G;8
;BABE
4A7
8A:4:<A:
6;4??8A:8
B9
CEB7H6<A:
G;8
:E4A7
BC8A<A:
8I8AG
9BE
G;8
A8J8FG
CE8FG<:8
,B?8K
BHG<DH8
BA
58;4?9
B9
!,3-

8I8E?L
"<??F

J8?6B@<A:
G;8
9<EFG
4A7
BA?L
9?4:F;<C
B9
<GF
><A7
<A
(BEG;
@8E<64
GB
G;8
94@87
F;BCC<A:
7<FGE<6G
#A
68?85E4G<BA
B9
G;<F
@B@8AGBHF
B664F<BA

14FF8E@4A
5H<?G
4
CE8@<H@
8I8AG
I8AH8
9EB@
G;8
:EBHA7
HC
BHGF<78
B9
G;8
A8J
E8G4<?
FC468
78F<:A87
GB
F8EI8
4F
4
F84@?8FF
8KG8AF<BA
B9
G;8
8?8:4AGF;BJEBB@
GB
;BFG
7<FG<A:H<F;87
:H8FGF
B9
!,3-
4A7
,B?8K
9BE
G;8
8I8A<A:

(BG45?L
<A
4GG8A74A68
J8E8
'E

.;B@4F

?H@8AG;4?

*E8F<78AG
4A7

)
B9
!,3-

8I8E?L
"<??F

'E

$84A
EP7PE<6

H9BHE


)
B9
,B?8K
1BE?7J<78

4A7
,B:8E
878E8E

<A
;<F
EB?8
4F
4A
8FG88@87
,B?8K
G8FG<@BA88
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 7'/5
0)+45+%4
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION

+5'

%5+7#5+0/

-#/
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 7'/5

30104#-

95'3+03

-#/

%01'
.4><A:
C?468
4G

(
,B78B

E<I8
BA
'4L




G;8
8KG8E<BE
9BBGCE<AG
E8DH8FG87
9BE
G;<F
8I8AG
<A6?H78F
6?BFHE8
B9
G;8
ABEG;5BHA7
?4A8F
B9
,B78B
E<I8
9EB@

4LGBA
14L
GB

E<:;GBA
14L

4??BJ<A:
BHE
G84@
GB
6E84G8
4
78F<:A87
8I8AG
FGEH6GHE8
GB
586B@8
4
GEH8
8KG8AF<BA
B9
G;8
A8J
5BHG<DH8QF
8AI<EBA@8AG
'84FHE8F
9BE
5BG;
G;8
DH4?<GL
B9
G;8
8I8AG
FC468
4A7
G;8
;84?G;
4A7
F498GL
B9
<AI<G87
:H8FGF
J<??
58
6BAF<78E87
GB
6E84G8
4
8A=BL45?8
4A7
F498
8AI<EBA@8AG
9BE
4??
GB
8A=BL
G;8
8I8A<A:

EVENT LOGISTICS
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION *;LF<64?
#AI<G4G<BA
-8AG ,-0*F
,868<I87

EE<I4?

4G
!,3-
6>ABJ?87:8@8AG B??BJ
HC

;86>
#A BB7


8I8E4:8

.BH6;CB<AGF
,8@4E>F

9EB@
!,3-
4E8J8??

'B@8AG


!<9G<A:

$

*8E9BE@4A68
*,


0(.0(.
*)-.


0(.
*4E><A:04?8G
7:8@8AG B??BJ HC

FC84>8EF
4A7
:H8FG
E8@4E>F
GB
58
9<A4?<M87
-86HE<GL

-6E88A<A:
6'45
063/':

EVENT LOGISTICS
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 2D FLOORPLANS %5+7#5+0/

-#/
8+5*
+.'/4+0/4
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION #-'5

-#/
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 80

0&'0
18
4E8
E8DH8FG<A:


1#3,+/)
41#%'4
#5
80

0&'0
0/
#:

/&
(30.



1.



1.
GB
466B@@B74G8
G;8
@4=BE<GL
B9

BHE
:H8FGF


F8C4E4G8
C4E><A:
?BG
J<??
58
F86HE87
9BE
8I8AG
FG499
4A7
CEB7H6G<BA
I8;<6?8F
!<I8A
G;8
GE499<6
4A7
C?4AA87
EB47
6?BFHE8F

G;8
*EB=86G
.84@
58?<8I8F
G;<F
<F
G;8
F498FG
4A7
@BFG
984F<5?8
?B64G<BA
9BE
I4?8G
F8EI<68F
4F
<G
<F
4?FB
G;8
6?BF8FG
BCG<BA
GB
G;8
8I8AG

)HE
I4?8G

G84@

*
'

&&

*4E><A:

B@C4AL
B9
@8E<64

J<??
@4A4:8
G;8
?BG
4A7
8AFHE8
F@BBG;
BC8E4G<BAF
G;EBH:;BHG
G;8
8I8AG

#-'5
'#.

4EBA

;4I8F
0<68
*E8F<78AG
B9
)C8E4G<BAF
*
'

&&

*4E><A:

B@C4AL
B9
@8E<64

!4E9<8?7
I8

&BF
A:8?8F







8KG


)99<68
N




<E86G
JJJ
C4E>C64
6B@80

0&'0

0
&#5'
0/5#%5

'4EG<A

B?4GB
*4E><A:
'4A4:8E
N
.JB
,B78B

E<I8
1



N







4LGBA
14L

N

8I8E?L
"<??F




7'/5

#3,+/)

+5:

'26'45

TRAFFIC & VALET PLAN
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION #-'5

-#/4




#3,+/)
0.1#/:
0(
.'3+%#
!H8FG
7EBC
B99
J<??
58
?B64G87
4G
G;8
9BHE
@8G8E87

FCBGF
4?BA:

4LGBA

<A
9EBAG
B9
04A

?889

EC8?F

77<G<BA4??L

J8
4E8
6BBE7<A4G<A:
J<G;
/58E
GB
78F<:A4G8
G;8F8
FCBGF
4F
G;8
B99<6<4?
C<6>HC
4A7
7EBC B99
MBA8


F
4A
8KG8AF<BA
B9
G;8<E
F8EI<68F

*
'

&&

*4E><A:

B@C4AL
B9
@8E<64
<F
45?8
GB
@4A4:8
I4?8G
F8EI<68F
HF<A:
-'-
04?8G
4
6BAI8A<8AG
G8KG
54F87
FLFG8@
G;4G
4??BJF
:H8FGF
GB
E8DH8FG
G;8<E
I8;<6?8

TRAFFIC & VALET PLAN
.;8
CEB68FF
<F
4F
9B??BJF

<9
HG<?<M87
R *'%,+/
!H8FGF
CEBI<78
G;8<E
@B5<?8
AH@58E
GB
G;8
I4?8G
J;8A
7EBCC<A:
B99
G;8<E
64E


R 0/(+3.#5+0/
!H8FGF
E868<I8
4
J8?6B@8
G8KG


J<G;
4
?<A>
GB
E8DH8FG
G;8<E
64E
J;8A
E847L


R
'26'45
!H8FGF
6?<6>
G;8
?<A>
GB
ABG<9L
I4?8G


J;8A
G;8L
A887
G;8<E
64E


R *
'

&&

J<??
G;8A
E8GE<8I8
G;8<E
I8;<6?8
9EB@
.JB
,B78B



 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 1'3#5+0/4

-#/
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION /7+5#5+0/

#.1-'

EXPERIENCE
Invitation
R
8F<:A
9<?8F
9BE
G;8
<AI<G4G<BA
;4I8
588A

F;4E87
5L
*4G8>
*;<?<CC8

R #AI<G4G<BAF
GB
58
7<FGE<5HG87
4A7
7<:<G4??L

5L
?4G8
CE<?

R #AI<G4G<BAF
4E8
?<FG87
4F
ABA
GE4AF98E45?8
R ,-0*-
GB
58
6B??86G87
HAG<?
'4L



 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION R
4G8E<A:
J<??
58
946<?<G4G87
5L
1B?9:4A:
*H6>

4G8E<A:

J;B
;B?7F

4

4G8E<A:
&<68AF8


<GL
B9
&
.4K
,8:<FGE4G<BA

8EG<9<64G8

4A7


&<68AF8

??
F8EI<68
FG499
;<E87
9BE
G;<F
8I8AG
4E8
-8EI8
-498

8EG<9<87


R .;8
64G8E<A:
><G6;8A
J<??
58
8FG45?<F;87
J<G;<A
G;8
946<?<GL
BA
G;8
E7
9?BBE
4A7
;4I8
4A
477<G<BA4?
546>
B9
;BHF8
;H5
<A6?H787
<A
G;8
FGE88G
6?BFHE8

BG;
FC468F
J<??
58
FHCC?8@8AG87
J<G;
64G8E<A:
8DH<C@8AG
HG<?<M87
5L
G;8
6;89
4A7
F8EI<68
FG499


R 14FG8
@4A4:8@8AG
4A7
E86L6?<A:
@84FHE8F
J<??
58
@4A4:87
5L
G;8
64G8E<A:
G84@
GB
8AFHE8
4
G<7L
4A7
F498GL
9BEJ4E7
JBE>
FC468
#5'3+/)

)HE
@8AH
J<??
984GHE8
4
F8?86G<BA
B9


GE4L
C4FF87
"BEF
7QB8HIE8F

J<G;
4
9B6HF
BA
BE:4A<6

6?84A

4A7
E89E8F;<A:
B998E<A:F

BB7
J<??
58
CE8
CE8CC87
B99
F<G8

J<G;
846;
?8I8?
B9
<AG8E<BE
4A7
8KG8E<BE
8I8AG
FC468
F;BJ64F<A:
G;8<E
BJA
HA<DH8
6H?<A4EL
B998E<A:F
)HE
58I8E4:8
CEB:E4@
J<??
984GHE8
6?4FF<6
6B6>G4<?F
4A7
@B6>G4<?F
E87
4A7
J;<G8
J<A8F

4A7
4
J8?6B@8
6;4@C4:A8
@B@8AG
HCBA
:H8FG
4EE<I4?

EXPERIENCE
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION R
H<?7<A:
B9
G;8
8KG8E<BE
FGEH6GHE8
<F
F8G
GB
58:<A
4G
C@
BA '4L




J<G;
<AG8AG
GB
9<A<F;
G;8
9E4@8JBE>
5L
FG4EG
B9
5HF<A8FF
GB
9B6HF
E8@4<A<A:
CE8 8I8AG
899BEGF
BA
<AG8E<BE
786BE
4A7
F498GL
4FF8FF@8AGF


R I8AG
5E84>7BJA
4A7
?B47
BHG
<F
CEB=86G87
GB
58:<A
4G
C@
BA
'4L




J<G;
G;8
EB47F
6?84E87
5L
4@


R
'/5

536%563'


5:-+/)
.;8
<AG8E<BE
B9
G;8
G8AG
J<??
58
789<A87
5L
7E4C8EL

;87:8
J4??F

:E88A8EL

4A7
6HE4G87
8I8AG
786BE
G;4G
J<??
F84@?8FF?L
6BAA86G
G;8
5E4A7
<78AG<GL
J<G;
G;8
BI8E4E6;<A:
5E4A7
48FG;8G<6
"BFC<G4?<GL
8?8@8AGF
J<??
58
6B@CE<F87
B9
FGE4G8:<64??L
C?4687
54EF
?BHA:8
I<:A8GG8F
4A7
;<:;5BLF

8AFHE<A:
:H8FG
6B@9BEG
4A7
9?BJ

EXPERIENCE
18
4E8
C4EGA8E<A:
J<G;
.BJA


BHAGEL
4F
4
GEHFG87
C4EGA8E
9BE
DH4?<GL
4A7
899<6<8A6L

)HE
I8A7BE
C4EGA8EF

4?BA:F<78
BHE
CEB7H6G<BA
G84@

;4I8
E86BE787
@84FHE8@8AGF
4A7
78I8?BC87
>8L
6BAF<78E4G<BAF
9BE
89986G<I8A8FF
F498GL

4A7
DH4?<GL
78F<:A

.#)'4
0/
5*'
3+)*5
#3'
+--6453#5+7'
0(
&'4+)/
-00,

(''-
*+)*-+)*5+/)
3+%*
50/'4
40(5'/'&
5'9563'4
#/&
8#3.
-+)*5+/)
50
'-'7#5'
5*'
41#%'
#/&
-+/,
5*'
'95'3+03
50
5*'
+/5'3+03
&'%03  GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION -03#-4

#A
4
?HKHEL
E8G4<?
8AI<EBA@8AG

9?BE4?
78F<:A
GE4AF68A7F

@8E8
786BE4G<BA
<G
586B@8F
4A
<AG8:E4?
C4EG
B9
G;8
BI8E4??
48FG;8G<6
8KC8E<8A68
46;
4EE4A:8@8AG
<F
@8G<6H?BHF?L
6HE4G87
GB
6B@C?8@8AG
G;8
5E4A7F
<78AG<GL
984GHE<A:
4
;4E@BA<BHF
5?8A7
B9
8KBG<6
5?BB@F

?HF;
:E88A8EL

4A7
8?8:4AG
I8FF8?F

BE
G;<F
8I8A<A:F
8I8AG

?BJ8EF
<A

8I8E?L
"<??F
J<??
58
BHE
787<64G87
9?BE<FG

F;BJ64F<A:
G;8
4EG<FGEL
B9
4
?B64?
F@4??
5HF<A8FF

.;8<E
8KDH<F<G8
9?BE4?
4EE4A:8@8AGF
J<??
G4>8
68AG8E
FG4:8
B998E<A:
4
64CG<I4G<A:
7<FC?4L
B9
G;8<E
8K68CG<BA4?
G4?8AG
GB
G;8
8I8E?L
"<??F
6B@@HA<GL


F
6?<8AGF
8AG8E

G;8L
4E8
:E88G87
5L
FGHAA<A:
9B64?
4EE4A:8@8AGF
G;4G
7E4J
G;8
8L8
6E84G<A:
4
J4E@
4A7
<AI<G<A:
4G@BFC;8E8

-B9G

4@5<8AG
?<:;G<A:
;<:;?<:;GF
G;8
G8KGHE8F
4A7
6B?BEF
B9
G;8
9?BE4?F
J;<?8
FH5G?8
9E4:E4A68F
J49G
G;EBH:;
G;8
4<E

8A;4A6<A:
G;8
F8AFBEL
8KC8E<8A68


?BE4?
78F<:A
<F
ABG
=HFG
4A
8@58??<F;@8AG
5HG
4
FG4G8@8AG
B9
?HKHEL
FBC;<FG<64G<BA

4A7
4GG8AG<BA
GB
78G4<?

E8<A9BE6<A:G;8

6B@@<G@8AG
GB
DH4?<GL
4A7
8K6?HF<I<GL

EXPERIENCE
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION

*050)3#1*:


EXPERIENCE
.;E88

C;BGB:E4C;8EF
9EB@


4E8
6BA9<E@87
9BE
G;8
8I8A<A:
B9





<F
4
:?B54?
?8478E
<A
G;8
8I8AG
C;BGB:E4C;L

I<78B:E4C;L

FB6<4?
@87<4
F8EI<68F
5HF<A8FF

J<G;
;847DH4EG8EF
<A
(8J
3BE>

<GL
4A7
&BF
A:8?8F

.;8<E
6BE8
FG499

4?BA:
J<G;
4
:EBJ<A:
A8GJBE>
B9
;<:;?L
GE4<A87
6BAG8AG
6E84GBEF
CEBH7?L
F8EI8F
4
6?<8AG
?<FG
E4A:<A:
9EB@
8@8E:<A:
94F;<BA
5E4A7F
4A7
4EG<FGF
GB
5?H8
6;<C
G86;
9<E@F
4A7
FHC8E
?HKHEL
5E4A7F
BHA787
<A

5L
C;BGB:E4C;8EF

$B8
-6;<?7;BEA


4I<7
2
*EHGG<A:


<??L
4EE8?

4A7
(8<?
,4F@HF



<F
:H<787
5L
4
9B6HF87

6B;8F<I8
C;<?BFBC;L
#@4:8F
'4GG8E


 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION R 0
J<??
58
7<FGE<5HG87
46EBFF
4??
4E84F
B9
46G<I4G<BA
4A7
>8CG
4G
4A
4CCEBCE<4G8
IB?H@8
GB
8AFHE8
:H8FGF
64A
6B@9BEG45?L
G4?>
J<G;
BA8
4ABG;8E


R 1)0
*E8F<78AG

8A
*4EA4FF<
J<??
4FF<FG
BAF<G8
GB
8AFHE8
G;4G
?<:;G<A:
4A7
FBHA7
4E8
F498?L
<AFG4??87
4A7
47;8E8
GB
6<GL
:H<78?<A8F

I8AG
#A6?HF<BAF
R -C84>8E
FLFG8@
G;EBH:;BHG
4??
?8I8?F
B9
G;8
<AG8E<BE
4A7
8AG<E8
8KG8E<BE
R *E<@4E<?L
9BE
4@5<8AG
@HF<6
4A7
E8@4E>F
R C@
FGBC
GB
4??
4@C?<9<87
FBHA7
BA
G;8
8KG8E<BE
R &<:;G<A:

8F<:A

R .8AG

,87

4EC8G

AI<EBA@8AG4?

-498GL
)HE
0
4A7
?<:;G<A:
C4EGA8E

1)0

9BHA787
<A


<F
4
CE8@<8E
9H??
F8EI<68
CEB7H6G<BA
4A7
G86;
E8AG4?
6B@C4AL
54F87
<A
-BHG;8EA
4?<9BEA<4

1)0
F8EI<68F
@4AL
5HF<A8FF8F
<A
G;8

8I8E?L
"<??F
4E84

<A6?H7<A:
;BG8?F




#35/'3
! 
6BECBE4G8

?8:4?

8AG8EG4<A@8AG

4A7
CH5?<6
E8?4G<BAF
8I8AGF

EXPERIENCE
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 64+%#-

'3(03.#/%'

EXPERIENCE
DJ Lady Sha
F
4
@HF<6<4A
4A7
@H?G<
:8AE8
GHEAG45?<FG

&BF
A:8?8F
54F87

$
&47L
-;4
;4F
6HE4G87
@HF<64?
F8GF
9BE
FC86<4?
8I8AGF

5E4A7F


4A7
A<:;G?<98
I8AH8F
46EBFF
G;8
:?B58



&47L
-;4F
7LA4@<6
4A7
86?86G<6
F8GF
;4I8
@478
;8E
BA8
B9

G;8
@BFG
CEB@<F<A:
4A7
E8FC86G87

$F
B9
BHE
G<@8

-;8
5864@8

G;8
9<EFG
98@4?8
GB
J<A
G;8
4AAH4?
1<AG8E
'HF<6

BA98E8A68

$

6B@C8G<G<BA
'<4@<


#A


F;8
J4F
F8?86G87
GB
6B@C8G8

<A
G;8
JBE?7
E8ABJA87
,875H??
.;E8FGL?8
54GG?8
<A
&

6BAF<78E87

4
:?B54?
;BABE
J<G;<A
G;8

$
<A7HFGEL



-;4F
E8CHG4G<BA
4A7
G4?8AG
;4I8
499BE787
;8E
4
?BL4?
9B??BJ<A:

B9
68?85E<G<8F

G4FG8@4>8EF

4A7
@HF<6
8AG;HF<4FGF
JBE?7J<78


EB@
4J4E7
F;BJ
C4EG<8F
9BE
G;8
)F64EF

!B?78A
!?B58F

4A7

@@LF

GB
CE8@<8E8F
4A7
5E4A787
8I8AGF

&47L
-;4
6BAG<AHBHF?L

CEBI<78F
;8E
4H7<8A68
4A7
6?<8AG8?8
J<G;
4
F<:A4GHE8
8KC8E<8A68


G;HF

@4><A:
;8E
;<:;?L
FBH:;G
49G8E
4A7
HA9BE:8GG45?8


.;8
8I8AG
J<??
<A6BECBE4G8
4
?<I8

$
C8E9BE@4A68

F8GG<A:
G;8
C8E986G
GBA8
9BE
4
F<@C?8
L8G
8?8:4AG
8I8AG
1<G;
64E89H??L

6HE4G87
@HF<6

G;8
4G@BFC;8E8
J<??
58
899BEG?8FF?L
6;<6

6E84G<A:
4
FBC;<FG<64G87
4@5<4A68
9BE
:H8FGF
GB
8A=BL
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 95'3+03
9'%65+7'

'45300.4

EXPERIENCE

B@C46G
J;<?8
FG<??
B998E<A:

FG4G<BAF
@4>8F
<G
F@4??
8ABH:;
GB
9<G
<AGB
F@4??
8I8AG
FC468F
J<G;
G;8
64C46<GL
GB
;4A7?8
?4E:8E
6EBJ7F
18
E86B@@8A7
HF<A:
G;<F
F<M8
GE4<?8E
9BE
8I8AGF
J<G;
 
C8BC?8
BE
=B5
F<G8F
J<G;


8@C?BL88F

.;8
8KG8E<BE
J<??
58
7E8FF87
J<G;
C?4AGF
GB
5?8A7
<AGB
G;8
78F<:A87
4G@BFC;8E8

5#/&#3&
'#563'4
R
1)'(-



FG4??F


F<A>F
R
'(-



FG4??


HE<A4?


F<A>
R
DH<CC87
J<G;

"84G<A:
R
)A

B4E7
14G8E
.4A>F
R
H??L
-GB6>87
J<G;
-HCC?<8F
R
#AG8E<BE

KG8E<BE
&
&<:;GF
R
-8?9
&8I8?<A:
-G4<EF
J<G;
*?4G9BE@F

,4<?<A:F
R
-84@?8FF
!8? 6B4G87
<58E:?4FF
14??F


8<?<A:

4A7
-H59?BBE
R
)I8EF<M87
'<EEBEF
J<G;

86BE4G<I8
E4@8F
R
-G4<A?8FF
-G88?
-<A>F
R
-@4EG
.BH6;
<:<G4?
.;8E@BFG4G
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION

'%63+5:


#('5:
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION

'%63+5:

SECURITY

'410/4+$+-+5+'4

R "8?C
@4<AG4<A
4
F498
8AI<EBA@8AG
9BE
:H8FGF
FG499

4A7
6HFGB@8EF

R *EBI<78
F86HE<GL
4G
8AGE4A68
4A7
8K<GF

R FF<FG
;BFG8FF
J<G;
6;86> <A
CEB68FF

6BA9<E@<A:
BA?L
<AI<G87
:H8FGF
:4<A
4668FF
GB
G;8
8I8AG

R *EBI<78
7<E86G<BAF
GB
G;8
8AG8EG4<A@8AG
7<A<A:

4A7
E8FGEBB@
4E84F

R
BA9<E@
4??
<EFG
<7
FHCC?<8F
4A7
4CC4E4GHF8F
4E8
E847<?L
4I4<?45?8

R )5F8EI8
4A7
E8CBEG
4AL
;4M4E7F
@87<64?
8@8E:8A6<8F

BE
GE8FC4FF8EF


GB
G;8
FHC8EI<FBE
GB
58
;4A7?87
5L
GE4<A87
C8EFBAA8?

R -86HE8
4A7
C4GEB?
G;8
CEBC8EGL
9EB@
GE8FC4FF8EF

*+(54


5#((+/)

.;8
&-
.84@
J<??
58
CEBI<7<A:
FG499<A:
7HE<A:
G;8
9B??BJ<A:
74G8F
4A7
G<@8F
-;<9G


R 
*'



*'
N

;BHEF

R 
&-
)99<68EF
R 
-HC8EI<FBE

-;<9G

R 
*'



'
N

;BHEF

R 
&-
)99<68EF
-;<9G


R 
*'



'
N

;BHEF

R 
&-
)99<68EF
&<BAF

-86HE<GL
&-
78?<I8EF
JBE?7
6?4FF
F86HE<GL

4A7
F498GL
F8EI<68F

6HFGB@
G4<?BE87
GB
@88G
846;
6?<8AGF
HA<DH8
A887F

1<G;
:H4E4AG887
E8?<45<?<GL

CEB98FF<BA4?<F@

6BA9<78AG<4?<GL

4A7
4A
HAE<I4?87
6B@@<G@8AG
GB
8K68??8A68

&-
4?J4LF
FGE<I8F
GB
8K6887
8KC86G4G<BAF

&-
FC86<4?<M8F
<A
CEBI<7<A:
8?<G8
CEBG86G<I8
F8EI<68F
GB
G;8
@BFG
7<F68EA<A:
6?<8AGF

&-
<F
787<64G87
GB
FHC8E<BE
C8E9BE@4A68
58:<AA<A:
J<G;
64E89H??L
F8?86G<A:
4
G84@
B9
;<:;?L DH4?<9<87
CEB98FF<BA4?
F86HE<GL
4:8AGF
9EB@
46G<I8
7HGL
4A7
9BE@8E
?4J
8A9BE68@8AG
:BI8EA@8AG

4A7
@<?<G4EL
4:8A6<8F

&-
G4>8F
CE<78
<A
78?<I8E<A:
E8?<45?8

7<F6E88G

4A7
FBC;<FG<64G87
F8EI<68
G;4G
5?8A7F
F84@?8FF?L
<AGB
6?<8AGF
?<98FGL?8  GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 3#((+%

#('5:

7'/5

3+7#%:

SAFETY
.B
58
FC4687
4EBHA7
G;8
C8E<@8G8E

B9
G;8
GE499<6
946<A:
F<78
B9
G;8
G8AG

GB
CE<I4G<M8
G;8
<AG8E<BE

1<??
4?FB
58

HF87
GB
6E84G8
8AGEL
4A7
8K<G
CB<AGF

GB
G;8
6?BF87
8I8AG
FC468
9EB@
G;8

F<78J4?>
1<??
58
C?4687
4?BA:
G;8
BC8A
F<78
B9
G;8

G8AG
EHAA<A:
4?BA:
G;8
F<78J4?>
GB
CEBI<78

F86HE<GL
9EB@
46G<I8
F;BCC8EF
7HE<A:
CE8

8I8AG
?B47
<A

J;<?8
F<@H?G4A8BHF?L

CEBI<7<A:
47787
:E88A8EL786BE
8?8@8AGF
-8G
BHGF<78
B9
G;8
G8AG
C8E<@8G8E
4G

G;8
9EBAG
4A7
546>
8AGE4A68F

4F
J8??

4F
<A
9EBAG
B9
G;8
46G<I8
<AG8EF86G<BA
GB

8AFHE8
:H8FG
F498GL
BA
G;8
<AG8E<BE
B9

G;8
8I8AG
9BBGCE<AG

Hedge Walls Rolling Planters Traffic Barricades
 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION 03'

+4,
44'44.'/5

RISK ASSESSMENT
R
.;8
)66HC4G<BA4?
-498GL
4A7
"84?G;
6G
B9

)-"
R
.;8
(4G<BA4?
#AFG<GHG8
9BE
)66HC4G<BA4?
-498GL
4A7
"84?G;
(#)-"

BE8
&&

;4F
588A
4CCB<AG87
5L
14FF8E@4A
GB
CEBI<78
F498GL
47I<FBEL
F8EI<68F
<A6?H7<A:
G;8
CEB7H6G<BA
B9
4
,<F>
FF8FF@8AG 
'8G;B7
-G4G8@8AG
9BE
.;8
!,3-
,B?8K

BHG<DH8
!E4A7
)C8A<A:
I8AG


FHCC?8@8AG4?
BI8EI<8J
B9
G;8
E<F>
4FF8FF@8AG
C?4A
J<??
58
CEBI<787
.;<F
7B6H@8AG
FH@@4E<M8F
G;8
E<F>
4FF8FF@8AG
9<A7<A:F
G;4G
F;BH?7
58
G4>8A
9BEJ4E7
GB
CEBI<78
G;8
A868FF4EL
F498GL
4A7
8AI<EBA@8AG4?
CE864HG<BAF
4FFB6<4G87
J<G;
4A
8I8AG
B9
G;<F
A4GHE8
.;<F
7B6H@8AG
;4F
588A
7E49G87
54F87
BA
8KG8AF<I8
>ABJ?87:8
B9
G;8
8I8AGF
<A7HFGEL
4A7
8KC8E<8A68
B9
G;8
4CC?<64G<BA
B9
FG4GHGBEL
E8:H?4G<BAF
4A7
:H<74A68
<A6?H7<A:
R
??
BG;8E
4FFB6<4G87
?8:<F?4G<BA
4A7
:H<74A68



CE46G<64?

CE4:@4G<6
4A7
E84?<FG<6
4CCEB46;
;4F
588A
G4>8A
GBG;8
E<F>
4FF8FF@8AG
54F87
BA
G;<F
8KC8E<8A68
4A7
>ABJ?87:8
.;8
CEBCBF4?F
6BAG4<A87
;8E8<A
4E8
ABG
A868FF4E<?L
9<A4?
5HG

:<I8
4A
<A7<64G<BA
GB
G;8
4CCEBCE<4G8
CEB687HE8F
9BE
4A
8I8AG

B9
G;<F
A4GHE8
.;8
9<A7<A:F
B9
G;8
E<F>
4FF8FF@8AG
@HFG
58
6B@@HA<64G87
GB
G;BF8
J;B
J<??
JBE>
BE
BG;8EJ<F8
6B@8
<AGB
6BAG46G
J<G;
G;8
;4M4E7F
4A7
E<F>F
<78AG<9<87
G;8E8<A

E8I<8J
B9
G;8
4FF8FF@8AG
J<??
58
@478

F;BH?7
9HEG;8E
<A9BE@4G<BA
58
E868<I87
J;<6;
FH::8FGF
G;4G
G;8
7B6H@8AG87
6BAGEB?
@84FHE8F
4E8
9BHA7
GB
58
HAFH<G45?8
<AFH99<6<8AG

<A89986G<I8

J;8E8
G;8E8
<F
4
F<:A<9<64AG
6;4A:8
<A
JBE><A:
CE46G<68F
BE
J;8E8
4A
<A6<78AG
B66HEF
#G
<F
<A6H@58AG
HCBA
14FF8E@4A
GB
8AFHE8
G;4G
G;8
6BAGEB?
@84FHE8F
4E8
<@C?8@8AG87
4A7
@4A4:87
G;EBH:;BHG
4??
C;4F8F
B9
G;8
8I8AG

 GEARYS & PATEK PHILIPPE BEVERLY HILLS BOUTIQUE CELEBRATION ."(%
3)/
Attachment 2
63(('
/,0,7

52'(2'5
'$<721:$< '$<721:$<
%5,*+721:$< %5,*+721:$< 63((' /,0,7  52$' &/26(' 5 [ 5
[


/HJHQG
63(('/,0,7
 03+
72152'(2'5&,5&8/$7,213/$1&/2685(2152'(2'5 &5266:$/.
&/26(' &5266:$/.&/26('5
D
'(7285
$+($' '(7285$+($':
'(7285 '(7285/()7'(7285 '(72855,*+7'(7285 '(7285675$,*+7 /$1((1'6
0(5*(
5,*+7 /$1((1'60(5*(5,*+7:
5
0(5*(5,*+7:0(5,',$1%$55,(50(7(5612/()778513$5.,1*0(7(5352326('75$)),&&21(:,7+5()/(&7,9(%$1' 21/< 5,*+7785121/<
52$'
&/26(' 52$'&/26('
52$'
&/26('
$+($' 52$'&/26('$+($':
5287(2)75$)),&'(7285
6,'(:$/.
&/26(' 6,'(:$/.&/26('
6,'(:$/.&/26('
$+($'
&5266+(5( 6,'(:$/.&/26('$+($'&5266+(5(
5 63(&,$/
(9(17
$+($' 63(&,$/(9(17$+($':
:$7(5),//('%$55,&$'(6
3/$67,&.5$,/

52$'
&/26('
$+($'
:
[
6,'(:$/.
&/26('
5 

[
6,'(:$/.
&/26('
5 

[

IW

IW
6((127(
0(7(5
V



DQG

&,5&8/$7,213/$1
'(7285
6&

[
'(7285
6&

[
'(7285
6&

[
'(7285
6&

[
:,/6+,5(%/9'
152'(2'5&/26('$+($'


63(&,$/
(9(17
$+($'
63(&,$/
(9(17
$+($'
:[
'(7285
$+($'
:
[
21/<
5
[

0(5*,1*7$3(5

&21(63$&,1*
/2670(7(55(9(18(72%($66(66(')25$//,03$&7('0(7(56 6((127(
6((127(






:[

:$7(5),//('%$55,&$'(6

3/$67,&.5$,/

6,'(:$/.&/26('
$+($'
&5266+(5(
5 
5 [
/$1((1'6
0(5*(
5,*+7
:
5
[ : [5
'5$:1%<
1$7$/,(0,//(5
1 3ODQ6FDOH




 

&,7<2)%(9(5/<+,//6
75$)),& $1' &,5&8/$7,21 3/$1
&203/(7( &/2685( 2) 1257+%281' 52'(2 '5 %(7:((1 '$<721 :$< $1' %5,*+721 :$< -,00<3(50,76(59,&(6-,00<3$2/$
3$*(2)
127(6
 52$' &/2685( 2)  1257+%281' /$1(6 2) 52'(2 '5 0$< 1'  0(7(56 &/26(' )25 86( 21/< 2) 67$*,1* $1' 9$/(7 $7 7+( &251(5 2) '$<721 $1' 1257+ 52'(2 '5 ,1 )5217 2) 9$1 &/(()6 0$< 1' 6,'(:$/. &/2685( 21 1257+ 52'(2 '5 )520  72  0$< 1'  6,*16 0867 %( 3267(' 21 7<3( ,, %$55,&$'(6 $// &21(6 86(' )25 /$1( &/2685(6 '85,1* 7+( +2856 2) '$5.1(66 6+$// %( ),77(' :,7+ 5(7525()/(&7,9( %$1'6 25 6/((9(6 ($&+ $'9$1&( :$51,1* 6,*1 6+$// %( (48,33(' :,7+ $7 /($67 7:2 )/$*6 )25 '$<7,0( &/2685( ($&+ )/$* 6+$// %( $7 /($67 

%< 

,1 6,=( $1' 6+$// %( 25$1*( 25
)/825(6&(17 5('25$1*( 1 &2/25 )/$6+,1* %($&216 6+$// %( 3/$&(' $7 7+(/2&$7,216 ,1',&$7(' )25 /$1( &/2685( '85,1* +2856 2) '$5.1(66  0(5,',$1 %$55,(56 0(5,',$1 *$7( 0867 +$9( 3(56211(/ 72 23(1 $6 1(('(' )25 (0(5*(1&< 9(+,&8/$5 $&&(66
&5266:$/.
&/26('
&5266:$/.
&/26('
&5266:$/.
&/26(' &5266:$/.
&/26('
5 $ 5
$
5 $ 5
$


:$66(50$1*5283
ZZZLQYDULRQFRP
3URSRVHG7UDIILF&RQWURO3ODQ
Attachment 3
3URSRVHG5HG&DUSHW3ODQ
Attachment 4

Attachment 5

CITY OF BEVERLY HILLS

COMMUNITY DEVELOPMENT

MEMORANDUM
TO: City Council Liaison/Rodeo Drive /Special Events /Holiday Program Committee FROM: Patty Betancourt, Special Events and Filming Coordinator DATE: April 15, 2025
SUBJECT: Request from Gearys of Beverly Hills to host Patek Philippe Grand Opening on Thursday, May 22, 2025
ATTACHMENTS: 1. Proposal from Gearys and Wasserman Media Group

2. Proposed Traffic Control Plan

3. Proposed Red Carpet Plan

4. Letters of Support

INTRODUCTION
The Beverly Hills City Council Liaison/Rodeo Drive/Special Events/Holiday Program Committee is requested to review a request from Gearys of Beverly Hills and Wasserman Media Group to host Patek Philippe Grand Opening Event as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.

Event Name Gearys & Patek Philippe Beverly Hills Boutique Celebration
Event Sponsor/Host Gearys of Beverly Hills and Wasserman Media Group Prep/Setup Time Street Closure begins on Wednesday, May 21, 2025, 9pm. Sidewalk Closure begins Thursday, May 22, 2025,
6pm
Event Time Thursday, May 22, 2025, 6pm – 9pm
Strike/Cleanup Time Street and Sidewalk Closure reopen on Friday, May 23, 2025, 7am
Location Patek Philippe – 314 N Rodeo Drive
Number of Attendees 250
Proposed Street and
Sidewalk Closure
Rodeo Drive
Ɣ Northbound 2 lane closure of Rodeo Drive between
Dayton Way and Brighton Way Wednesday, May 21,
2 of 5
2025 at 9pm – Friday, May 23, 2025 at 7am.

ƔSidewalk closure on North Rodeo Drive between 300 -
314 North Rodeo Drive from Thursday, May 22, 2025 at
6pm – Friday, May 23, 2025 at 7am.

Traffic Control Plan The street and sidewalk closure would be managed and implemented by a professional traffic control company
hired by Wasserman Media Group (Attachment 2).

Traffic control plans must be approved by the City Traffic Engineer prior to event.

A Public Works Inspector may be on site the day of the
street and sidewalk closure to ensure traffic control
equipment is set up properly and according to the
approved plan.

Fire Lane Per standard with all street closures, a fire lane must be maintained at all times. The site plan showing the fire lane must be approved by the Beverly Hills Fire Marshal prior to the event.

All Fire Department Connections and hydrants must
always remain accessible and free of any event
equipment.

Fee Waiver Requested No fee waivers requested.

Event Activities A mixture of 250 Gearys & Patek Philippe long-time valued customers, ambassadors, and invited media will
be in attendance to celebrate Gearys & Patek Philippe’s longstanding partnership of over 20 years.

DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.

Tents/Structures All tents and structures including, but not limited to: tents, truss and lighting structures will go through the standard Building and Safety plan review and inspection.

Generators All generators including, but not limited to: all electrical requests will go through the standard Building and Safety plan review and inspection.
3 of 5
Fire Permits All fire permits including, but not limited to: public assembly and fire code will go through the standard fire plan review and inspection.

Amplified Sound All amplified sound will be turned off by 10pm following the City’s noise ordinance.

Other Equipment,
Fixtures, or Furniture
The proposed cocktail reception plan (Attachment 3) will include temporary tent, hedges, food, drinks, press pit, and welcome space.

Food Preparation and
Service
All food and beverage will be prepared and provided by
Wolfgang Puck Catering.

Traffic All traffic will be rerouted. Traffic control equipment, messages boards, meridian barriers, etc. (included in
applicants traffic plan) will be placed around street closure so that the drivers are aware of street closure.

Parking Wasserman Media Group is working with Two Rodeo for use of the 9480 parking structure for parking spaces.

Valet parking will be available on Dayton Way at the
corner of Rodeo Drive and Dayton Way.

The valet company hired by Wasserman Media Group will
manage the parking structure and valet to ensure smooth operations throughout the event.

City Staffing City staff from BHPD would be on site the duration the street and sidewalk closure.

Six Traffic Control Officers (TCO), 2 Sworn Officers and 1 Seargent would be assigned to the event from start to
finish.

Event Staffing and
Security
Wasserman Media Group private security will work in
conjunction with Beverly Hills Police on event details and logistics.

Private security will be placed throughout the event space including inside the tent, sidewalk and inside the
boutique.

In addition to proper street closure equipment,
Wasserman Media Group will have flaggers at each end
of closure assisting pedestrians at crosswalks.
4 of 5
Insurance The City’s Risk Manager recommends requiring General Liability Insurance of at least $2 million per occurrence, naming the City of Beverly Hills as an additional insured as a requirement to be provided by Gearys and
Wasserman Media Group.

Notification and
Marketing
The City and Wasserman Media Group will prepare the
notification letter, provide a map and list of addresses of residents and businesses where the letter must be sent to within 1,000 feet of the event closure at least two weeks prior to the event date, consistent with the City policy for large scale events that include street closures. Gearys and Wasserman Media Group will be responsible for
disseminating the notification letter.

Public Works Transportation Division will notify Metro and Tour Buses to coordinate alternate routes.

Rodeo Drive Committee will reach out to all members and businesses on Rodeo Drive notifying them of street
closure and sidewalk closure information.

Partner Support and
Public Comment
Several letters of support have been received from
businesses on Rodeo Drive (Attachment 4).

Rodeo Drive Committee is in support of the event and
hopeful that the event can draw positive attention and
increase shopping on Rodeo Drive.

FISCAL IMPACT
Gearys and Wasserman Media Group are responsible for all related expenses including, but not limited to: City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, and any other costs associated with the event.

As standard with all permit issuance practice, all fees should be paid in full prior to the event date.

Fees will be charged based on the current fiscal year 2024/25 fee schedule.

All fees will be summarized on each permit i.e., Public Assembly, Fire Code, Valet, Special Event and Building and Safety permits.

RECOMMENDATION
Staff recommends the City Council Liaisons provide feedback and direction regarding the proposed street closure and sidewalk closure and all other event related details. 5 of 5
If approved by the Liaisons, staff will bring the proposal for consideration to full City Council at the April 22, 2025 meeting.