AGENDA REPORT
Meeting Date: May 20, 2025
Item Number:
To: Honorable Mayor & City Council
From: Chloe Chen, Principal Planner
Masa Alkire, AICP, Assistant Director of Community Development / City Planner
Subject: AN ORDINANCE OF THE CITY OF BEVERLY HILLS AMENDING
THE SIGN REGULATIONS OF THE BEVERLY HILLS
MUNICIPAL CODE TO ALLOW PORTABLE SIGNAGE AND
BLADE SIGNAGE SUBJECT TO CERTAIN CRITERIA ON
COMMERCIALLY ZONED PROPERTIES AND FINDING THE
ORDINANCE EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA)
Attachments: 1. Draft Ordinance
2. Redline BHMC Sections
3. Planning Commission Resolution No. 2085
4. Examples of Portable and Blade Signs
5. Over the Counter Sign Permit Guide
6. Portable Signage Regulations in Other Jurisdictions
7. Portable Signage Potential Benefits and Concerns
8. Survey Results
9. General Plan Goals and Policies
10. Public Correspondence
RECOMMENDATION
Staff recommends the City Council adopt an ordinance entitled: “AN ORDINANCE OF
THE CITY OF BEVERLY HILLS AMENDING THE SIGN REGULATIONS OF THE
BEVERLY HILLS MUNICIPAL CODE TO ALLOW PORTABLE SIGNAGE AND BLADE
SIGNAGE SUBJECT TO CERTAIN CRITERIA ON COMMERCIALLY ZONED
PROPERTIES AND FINDING THE ORDINANCE EXEMPT FROM THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA)” (Attachment 1).
Meeting Date: May 20, 2025
INTRODUCTION
This report provides information regarding draft regulations for portable signs, including aframe signs, which are the most common type of portable sign. Currently, the Beverly Hills Municipal Code (BHMC) does not explicitly allow this type of sign. The temporary OpenBH program that was initiated during the COVID-19 Pandemic to aid businesses by easing certain restrictions including allowing restaurants to utilize a-frame signage. While the transition to a permanent open air dining program has already occurred, the topic of allowing portable or a-frame signage has not been resolved.
The Planning Commission and former Architectural Commission previously reviewed this topic at study sessions and formed an ad hoc committee with members from each Commission to further develop potential regulations for portable signage and to receive input from interested parties and stakeholders. Staff has drafted proposed permanent regulations for portable and a-frame signage in the public right-of-way, on the public sidewalk area, reflecting the input from the ad hoc committee, public comments, and Commissions.
What is portable signage?
Portable signage is a popular method of business signage. There are several different types of portable signs, which vary both with the types of materials used and the structural construction. The most common type of portable sign is an a-frame sign, due to its simplicity and functionality; these signs have a joint or hinge at the top of the sign with two structural legs that extend outwards from the top, forming a triangular shape to allow such sign to stand freely. This type of portable sign can be folded to become flat for storage.
As shown in this exhibit, the frame and signage material can include a combination of metal, wood, acrylic, slate (chalkboard), and aluminum. The structural construction can also vary, though most have one to two support structures and may include a weighted base and/or non-solid sides to prevent tip-over. Portable signs are moveable and are not affixed to the sidewalk or ground underneath, so that these signs may be displayed during business hours on the sidewalk and moved inside for storage when the business is closed.
There are other types of portable signs that do not fold, however, the common characteristics amongst portable signs are that they are freestanding, moveable, and have the ability to display information on both sides of the sign. Many portable and a-frame signs also allow for temporary information to be displayed, such as chalkboard signs that allow information to be changed daily, or for a printed display to be slotted into the sign.
The cost of these signs can also vary, ranging from $50 to $450, depending on the types of materials and customization. Attachment 4 provides examples that illustrate the variety of portable signs in look and material and includes portable signs that are currently displayed within the city and their approximate measurements.
Short summaries of portable signage regulations from neighboring jurisdictions and of potential benefits and concerns related to portable signage are included in Attachment 6 and 7, respectively.
What is portable signage used for?
This type of sign is often used as a more customizable sign to advertise special or limitedtime information for the business, such as food specials of the day, or a sale or special event that is occurring. Although some believe this type of sign can help create a Meeting Date: May 20, 2025
pedestrian-oriented, quaint neighborhood feeling in commercial districts and act as a valuable resource for businesses, others believe this can create visual clutter and blight.
While portable signage can provide necessary business information, especially for advertising time-sensitive information, these signs can also present a potential conflict for the use of the public right-of-way, amongst other concerns.
Is portable signage currently allowed per BHMC?
Signage in the commercial or nonresidential zones of the city is regulated under BHMC Title 10, Chapter 4, Article 3 and 6, and generally allows business identification signage, including wall signs and window signs. Portable signs are not currently allowed under the BHMC, but were allowed during the temporary OpenBH program. There are certain types of business identification signs for which a permit may be issued over the counter (also known as a staff-level or Director-level approval), however, if a sign does not comply with these thresholds, the applicant would need to apply for a sign accommodation from the Architectural and Design Review Commission. An over-the-counter sign permit typically requires a sign permit for the installation of the sign, an electrical permit if the sign is illuminated, a right-of-way use permit for use of the sidewalk or public right-of-way during installation, and staff-level architectural review permit. The over-the-counter sign guide is provided in Attachment 5 for reference.
What are blade signs?
Blade signs, or projecting signs, are generally affixed to the façade of a building or storefront and may project into the public right-of-way beyond the property line so they are hanging above the public sidewalk area. Typically, a blade sign is double-sided, and the faces of the sign are perpendicular to the building façade. This type of sign may help provide greater business visibility, especially to pedestrians walking by on the sidewalk, and avoid cluttering the public right-of-way area because they are affixed to the building façade. A blade sign can often lend more neighborhood- and pedestrian-oriented character to a commercial district as well.
Is blade signage currently allowed per BHMC?
Blade signs are currently allowed in the C-5 Zone via an over-the-counter permit or allowed in other commercial zones with approval of a sign accommodation by the Architectural Commission. If the blade sign encroaches over the public right-of-way, the sign requires approval from the City Engineer. As a result of the required approval process for these types of signs, these signs are not very commonly proposed in the commercial areas. While blade signs may provide additional business visibility, they may not provide the same flexibility that a portable sign can as far as the information that may be provided on the sign (if this information is changed out on a daily or weekly basis). The Commissioners and ad hoc committee generally agreed that blade signs could be utilized as an alternative signage allowance for businesses located on streets with narrower sidewalk widths that may not accommodate the appropriate clearance for a portable sign.
As such, the draft regulations include changes to the blade sign code sections, to allow smaller blade signs than currently permitted through a sign accommodation, for businesses located on streets with narrower sidewalk widths.
Meeting Date: May 20, 2025
Community Outreach and Participation
The use of a-frame signs has not been previously permitted in the city until the creation of the temporary OpenBH program, which was intended to facilitate the visibility of the business while normal operations were not prohibited or limited by pandemic-era restrictions. The City’s Community Outreach Manager in the Policy and Management Department, who primarily works with businesses and stakeholders in the community, has previously discussed this topic with business owners and property owners in the community, and concluded there is a strong interest in using these signs on a permanent basis. Property owners have also indicated that it is important to provide set rules for portable or a-frame signage because it assists them with enforcement of any unnecessary or illegal signage installations by their tenants.
Survey Results
Staff created two surveys regarding a-frame signs, with one survey containing questions pertaining specifically to businesses, and the other survey containing questions geared towards obtaining input from customers and community members. These surveys were released on April 12, 2024 to the public, and were available until May 1, 2024, and a total of 16 responses were received from the business survey and 4 responses from the customers or community member survey. Survey results are included in Attachment 8.
The business survey inquired whether the business currently uses portable or a-frame signage, whether they are interested in using a-frame signs in the future, the factors that they consider when deciding to use this type of sign, and the intended purpose of the sign.
The result of the business survey demonstrated that businesses typically use these signs for greater business visibility, attracting more customers, and for special events or other limited-time promotions. The survey also showed that businesses considered the cost of signage, the permitting process, and the cost of permitting to be very important in their decision-making regarding whether they would like to use an a-frame sign. The survey revealed that the majority of businesses would intend to use this type of sign on a daily basis, and that they generally view an a-frame sign as accomplishing a different purpose from a blade sign, with the former type of sign intended for more temporary information and the latter type intended for business identification.
The customer/community member survey inquired whether customers find a-frame signage to be helpful and to attract their business, what factors they considered important for potential a-frame signage regulations, and whether they would support the use of blade signs as well. The survey results showed that the majority of respondents felt that a-frame signs are helpful and attract them to patronize a business. The most important factors that respondents felt should be factored into a-frame signage regulations were: pedestrian safety, the number of signs, sidewalk clearance, and the number of sidewalk obstructions.
Other factors that were deemed somewhat important were the design and aesthetics of the sign, and the location of the sign on the sidewalk.
Code Enforcement Input
The City has not proactively enforced the prohibition on portable and a-frame signs while the OpenBH program was in effect and during the interim period while potential regulations for this type of signage are being considered. However, Code Enforcement staff actively monitors all commercial districts in the city and have ensured that a-frame signs that are Meeting Date: May 20, 2025
in use do not obstruct the public right-of-way, are in good condition, and do not pose a hazard to pedestrians. The Code Enforcement team has identified that their potential concerns with portable signage include the creation of an unsightly public right-of-way due to clutter, and potential safety issues if there are too many obstructions on the sidewalk, which could result in foot traffic being directed towards the street instead.
Small Business Assistance Task Force
On May 15, 2024, staff attended the Small Business Assistance Task Force to discuss the possibility of creating permanent regulations and allowances for the use of portable signage. This meeting provided an overview of the Planning Commission’s direction to create an ad hoc committee to develop the standards and gave an opportunity for business owners to provide initial thoughts and feedback. Generally, the business community was supportive of the creation of regulations for portable signage and expressed a desire to continue using such signage.
Interested Parties and Public Notification
Throughout the process of developing the draft ordinance for portable signage and blade signage regulations, staff has provided notification to the interested parties list that was developed through the temporary OpenBH program, and to members of the Beverly Hills Chamber of Commerce. Several members of the Chamber have participated or submitted comments on this topic. In addition, the Rodeo Drive Committee and the Conference and Visitors’ Bureau were also provided notification throughout the process.
Commission and Ad Hoc Committee Discussions
May 2024 - Planning Commission Discussion
The Planning Commission previously discussed the topic of whether to allow and create regulations for portable signage in the public right-of-way during a study session discussion at their regular meeting on May 9, 2024. During the meeting, the Planning Commission received several comments from business owners who provided input and stressed the importance of using a-frame or portable signs for their businesses. One business owner also mentioned that the use of a-frame signs is different from blade signs, as blade signs are not at eye level. In addition, one written comment was submitted by a business that currently utilizes portable signage and noted their interest in continuing to use this type of signage. The Planning Commission deliberated and generally agreed that this type of signage is valuable for the community and business owners alike and supported the creation of regulations to permit these signs. The Commission stressed that the regulations should be tailored to the needs of Beverly Hills businesses, and that there may be certain commercial areas where this signage is more appropriate. For example, one Planning Commissioner identified that North Rodeo Drive might not be an appropriate location for portable signs because these types of signs may not be compatible with the high-end retail market presence on this street. In addition, another Planning Commissioner proposed a potential pilot program to test a period in which these signs are allowed, and to allow tracking of the total number of these signs that are used by businesses. The Planning Commission concluded by directing staff to perform outreach to the business community and to create an ad hoc committee to further develop the appropriate regulations and to provide a forum for business owners and community stakeholders to provide input.
Meeting Date: May 20, 2025
June 2024 - Architectural Commission
The topic of portable signage was also presented at a study session meeting of the Architectural Commission on June 17, 2024. Staff presented a summary of the topic and the preliminary feedback provided by the Planning Commission from their study session on May 9, 2024. At this study session, one member of the public provided comment stating that portable signs can serve different advertising purposes than other forms of media, and that this can be useful to businesses for attracting and communicating to everyday customers. In addition, one written comment was submitted that noted portable signage is important to help local businesses thrive and attract patrons, and emphasized the need for good design standards that can provide enough flexibility for a variety of businesses.
The Commissioners also provided comments, including that the design and materials of the signs should be restricted with regard to size, color, and style, and mentioned specific types of portable signage design and material that should be prohibited. The Commissioners also expressed concern regarding the potential for the over-use of signage, and sidewalk conflicts, as portable signage may present a trip-and-fall hazard.
The Commission generally expressed support for the use of blade signs, but in particular on streets with sidewalk widths that cannot accommodate portable signage. In addition, the Commission generally thought the number of portable signs should be limited, should be available for use only by certain types of businesses, and should not be allowed on North Rodeo Drive. The Commission also supported the formation of an ad hoc committee to further explore this topic.
August 2024 – Traffic and Parking Commission
This item was also presented at a study session meeting of the Traffic and Parking Commission on August 1, 2024. Staff requested feedback from the Commission on the proposed regulations for portable and blade signage. In general, the Commission expressed support for the portable signage to be regulated on a permanent basis, as long as the signage does not interfere with pedestrian use of the public right-of-way.
September and November 2024 - Ad Hoc Committee Meetings Pursuant to the direction provided by the Planning Commission and Architectural and Design Review Commission, an ad hoc committee was formed to provide input on draft portable signage regulations. The ad hoc committee consisted of Planning Commission Chair Terri Kaplan and Vice Chair Jeff Wolfe, and Architectural and Design Review Commission Chair Evan Meyer, and Vice Chair Rebecca Pynoos. The ad hoc committee met with staff on September 6, 2024 to have a preliminary discussion regarding proposed regulations of portable signage, as well as whether blade (projecting) signs should be allowed and if portable signage should be allowed in certain areas of the city or for certain types of businesses. Staff summarized the ad hoc committee’s feedback and presented the conclusions at another ad hoc committee meeting on November 21, 2024, which was attended by members of the business community and public (four people in attendance).
At this meeting, the ad hoc committee received comments from the attendees of the meeting and provided further input on the proposed regulations to incorporate the comments from the public and business owner perspective. These comments and direction included: that only ground floor businesses should be permitted to utilize portable signs, perhaps additional height for signs could be allowed (especially if those signs are located on private property or within an open air dining area), that a pilot program could be a good idea, and that blade signs that are smaller than what is currently permitted could Meeting Date: May 20, 2025
be allowed for streets with narrower sidewalks (that may not be able to accommodate a portable sign with adequate sidewalk clearance).
March 2025 - Architectural and Design Review Commission Staff presented the draft redline code at a study session meeting of the Architectural and Design Review Commission on March 19, 2025. The draft redline code incorporated the direction and feedback from the Commission and ad hoc committee meetings. The Commission received public comments from various members of the business community, who expressed support for the proposed portable signage regulations, the ability for businesses to install blade signage in addition to portable signs, and the proposed prohibition of portable signage on N. Rodeo Drive. The Commission asked questions of staff and the Commissioner members of the ad hoc committee regarding the proposed regulations and provided recommendations for the Planning Commission to consider during their review of the draft ordinance. The Commission expressed general support for the proposed regulations, especially because the proposed pilot program would permit a trial period for the implementation of the regulations, though some expressed concern regarding the over-usage of signs and clutter on the sidewalks, and pedestrian safety. The Commission recommended the following changes to the Planning Commission:
• Require a minimum sign height of 2 feet to ensure that signs do not create trip hazards;
• Allow one wayfinding/directory portable sign on private property (with no location restriction) visible from the public right-of-way to be used by the Rodeo Collection, to serve as a directory for the various businesses in this location, since this is a multi-tenant shopping facility that includes tenants with little street or pedestrian visibility; and
• Remove the requirement for restaurants with open air dining areas to place their sign within the open air dining area.
April 2025 Planning Commission Review
At their April 10, 2025 meeting, the Planning Commission reviewed the draft ordinance and agreed with all of the suggested changes provided by the Architectural and Design Review Commission. In addition, the Planning Commission directed staff to include a discussion regarding the importance of enforcement actions to maintain the public sidewalks clear and accessible for pedestrians, including the use of clothing racks, newspaper stands, or unpermitted seating. The Commission also directed staff to remove the measurement reference of “feet” and keep only the “inches” measurement in instances where both measurements were provided. The draft ordinance has been updated to reflect the changes agreed upon by the Planning Commission and are summarized in the below tables.
During its discussion, the Planning Commission also recognized the existing challenges related to maintaining a clear and accessible path of travel on the public sidewalks in the commercially zoned areas. The Commission agreed that such challenges are related to the impacts of the cumulative use of the sidewalks by various types of businesses, including seating for restaurants, attractions for retail stores, and other uses, which could be exacerbated by the use of portable signage on the sidewalks. The Commission resolved to emphasize the need for the City’s Code Enforcement Division to ensure that a clear path of travel on sidewalks is maintained at all times, and that the cumulative use Meeting Date: May 20, 2025
of the sidewalks, including the use of portable signs, does not impede the use of sidewalks by pedestrians. The Commission directed staff to highlight this concern during the City Council’s review of the draft ordinance.
DISCUSSION
Draft Portable Signage and Blade Sign Regulations
Based on the feedback and discussions at the study session meetings, and ad hoc committee meetings, staff has prepared draft regulations for portable signage and blade signs, as a redline of the existing Beverly Hills Municipal Code (BHMC) sign code sections (Attachment 2). Many of the recommended regulations are intended to provide businesses the opportunity for a portable sign, while balancing the desire for an elevated aesthetic and avoiding potential impacts to pedestrians and other users of the public rightof-way.
TABLE 1. PORTABLE SIGNAGE REGULATIONS
TOPIC DRAFT REGULATION RATIONALE
Definition
• Adds a specific definition for
“portable signage” in BHMC §10-4-
104
• For clarity and to limit
the types of signs that
may fall under this
category
Zoning
• Would require that the business
utilizing the portable sign is located
within a commercial zone
• To prevent use of
portable signs in
residential areas and
limit their use in
commercial areas of
the city
Business
Location
• Business must be located on ground
floor, as defined in BHMC §10-3-
16521
, which has frontage on a
public street and is adjacent to a
public sidewalk
• No portable signs shall be installed
on or within 20 feet of the public
right-of-way on North Rodeo Drive,
except one wayfinding/directory sign
allowed for multi-tenant businesses
on private property (Rodeo
Collection)
• Only ground floor
businesses should be
permitted a portable
sign, as they are
directly adjacent to the
public sidewalk
• It is important to
maintain the aesthetic
appearance of North
Rodeo Drive, as it is a
prominent city
attraction
• Businesses in the
Rodeo Collection have
limited pedestrian
visibility
1 BHMC §10-3-1652 provides the following definition: GROUND FLOOR: Any floor level located within a vertical distance of eight feet (8') above the curb level or five feet (5') below the curb level of the adjacent street.
Meeting Date: May 20, 2025
Sign
Location
• Sign may only be located on a
public right-of-way directly adjacent
to a commercially zoned property
• Signs may not be
placed in noncommercial areas in
order to protect
residential areas from
intrusion of advertising
uses
Type of
Business
• Restaurants and retail businesses
(as defined in BHMC §10-3-16522
)
may utilize portable signs; in
addition, exercise clubs and private
training centers may also utilize
portable signs
• Restaurants and retail
businesses have a
greater need to
communicate timesensitive information to
passersby and the local
community; exercise
clubs and private
training centers operate
similarly and the public
has expressed support
for this
Number of
Signs
• Each ground floor business would
be allowed a maximum of one
portable sign, in addition to the
amount of existing signage allowed
• One sign allowed in
addition to existing
signage allowances
would provide an equal
opportunity for all
businesses to take
advantage of this
option
Size
• Signs with two structural legs or
posts:
ο Min. height of 24”
ο Max. height of 40”
ο Max. width of 24”
• Signs with one structural leg or post:
ο Sign face dimensions:
Max. Height of 28”
Max. Width of 24”
ο Structure dimensions:
Min. height of 24”
• Based on the signage
available on the market
and currently utilized in
the city, and in order to
minimize potential tipover hazards; to ensure
consistent sizes and
aesthetics
• Signs on private
property may be larger
because they will not
2 BHMC §10-3-1652 provides the following definitions:
NONRETAIL USE: Any use not defined as a "retail use" pursuant to this article, including, without limiting the foregoing definition, banks, financial lending institutions, real estate offices, title companies, escrow companies, professional offices (e.g., accountants, architects, lawyers or travel agents), manufacturing uses, medical laboratories and offices, hospitals, dry cleaners, veterinary clinics, tailors, spas without a retail component, exercise or health clubs and private training centers, and motion picture plants or studios, but excluding hotels.
RETAIL USE: A use which carries on as its principal business the selling of tangible commodities, goods, merchandise or wares, including the selling of food and beverages, directly to the ultimate consumers. For the purposes of this article, notwithstanding and without limiting the foregoing definition, "retail use" shall include restaurants, bars, nightclubs, theaters, beauty shops, nail salons, and spas with a retail component, and retail businesses as defined in section 10-3-100 of this chapter, but shall exclude car dealers.
Meeting Date: May 20, 2025
Max. height of 65”
Max. width of 30”
• Signs located fully on private
property:
ο Sign face dimensions:
Max. Height of 30”
Max. Width of 30”
ο Structure dimensions:
Min. height of 24”
Max. Height of 65”
obstruct public right-ofway
Base
• If there is only one structural leg of
the sign, the base shall be weighted
to prevent tip-over and shall not use
a separate weight (i.e., the weight
must be incorporated into the
structure)
• In order to minimize
potential tip-over
hazards
Material
• Prohibit the use of illumination and
LED signs
• Prohibit use of acrylic and plastic
• To ensure consistent
branding and
aesthetics of the
commercial districts
Required
Clearance
• 6’ min. clearance for path of travel,
as measured on sidewalk area
adjacent to sign, between and
perpendicular to the curb face and
storefront facade
• 1’ min. clearance measured from
the edge of the curb and any fixed
sidewalk obstruction (tree wells,
parking meters, light poles, etc.)
• 2’ min. clearance between adjacent
storefronts, as measured from the
edge of the storefront directly
abutting another business
• A minimum pedestrian
path of travel shall be
maintained at all times
for accessibility and to
minimize safety
hazards or conflicts in
the public right-of-way
• Ensure that proper
clearance is provided
between other sidewalk
fixtures and other
businesses’ portable
signage
Open Air
Dining
• If business has a parklet, no
portable signage is permitted
• Use of parklets already
occupies large amount
of public right-of-way
and parklets may have
signage affixed to the
outside
Operations
and
Maintenance
• Sign may only be placed on the
sidewalk during business operating
hours and must be stored within the
business when it is closed;
• Require that the sign is maintained
in good condition
• To ensure signage is in
a good condition and to
minimize liability risks
Liability
• For signs located partially/fully on
public right-of-way or on privately
owned portions of Robertson
Boulevard, must maintain liability
• Similar to open air
dining, an insurance
policy would be
required even for a
temporary
Meeting Date: May 20, 2025
insurance as required by the Risk
Management team, and submit to
satisfaction of the City (minimum
policy and would include the City as
an insured party and a hold
harmless statement)
encroachment in order
to minimize the City’s
liability
Sign Permit
Identification
• Sign shall display required permit
identification issued by City
• To assist with
enforcement efforts
Approval
Process
• Would be approved through an
over-the-counter permit
• No sign accommodation from the
Architectural and Design Review
Commission is allowed at this time,
since a pilot program is proposed
• Would ensure that the
permitting process is
streamlined and lower
cost for businesses
• Pilot program check-in
to see whether sign
accommodation
process is needed
Pilot
Program
• The portable signage program shall
be reviewed by the City Council
within ~1 year of start
• As recommended by
the ad hoc committee,
to ensure program is
functioning as
envisioned
TABLE 2. BLADE SIGN (PROJECTING SIGN) REGULATIONS
TOPIC DRAFT REGULATION RATIONALE
C-5 Zone Properties
Existing
Regulations
Existing regulation:
• Max. projection: 30”
• Max. height: 8’
• Required 12’ clearance above
grade
• The code will be clarified
to state that the existing
regulations for projecting
signs shall apply only to
properties in C-5 zone,
consistent with staff
practice
Other Commercial Zones (No C-5 Zone)
Type of
Business
• Restaurants and retail businesses
(as defined in BHMC §10-3-1652)
may utilized projecting signs
• Restaurants and retail
uses have greater need
for visibility
Business
Location
• Businesses may only be located on
S. Beverly Drive, Robertson
Boulevard, and S. Santa Monica
Boulevard
• Business must be located on
ground floor (as defined in BHMC
§10-3-1652), and have frontage
along a public street and adjacent
to a public sidewalk
• The identified streets
generally have narrower
sidewalk widths and may
not be able to
accommodate a portable
sign on the sidewalk, or
have pedestrian-scale
development that may
Meeting Date: May 20, 2025
lend to the use of blade
signs.
Number
• One projecting sign per business,
in addition to signage otherwise
allowed for the business
• Limit overall number of
this type of sign in
commercial areas
Size
• Max. projection: 30”
• Max. height: 18”
• Required 8’ clearance above grade
• Size of projecting signs
approved over-thecounter should be smaller
than existing regulations
Approval
Process
• Would be approved through an
over-the-counter permit
• No sign accommodation from the
Architectural and Design Review
Commission is allowed at this time,
since a pilot program is proposed
• Would ensure that the
permitting process is
streamlined and lower
cost for businesses
• Pilot program check-in to
see whether sign
accommodation process
is needed
Considerations and Topics for Discussion
The draft ordinance includes the above regulations for portable signs and blade signs.
However, this section highlights certain topics that were reviewed and discussed by the Commissions and ad hoc committee that may benefit from further explanation and context. • Various Portable Sign Sizes
ο Staff initially provided a recommendation to the Commissions and ad hoc committee that portable a-frame signs be a minimum 36” in height, a maximum 48” in height, and have a maximum width of 24”. However, staff obtained actual signs that are approximately 48” high by 24” wide and identified that there are concerns regarding the size of these signs on the sidewalk. Staff measured some portable signs that are currently used by businesses in the city, the majority of which appear to fit within a maximum size of 40” high by 24” wide. As such, the recommended size for a portable sign with two structural legs has been updated to accommodate this size.
In addition, staff previously did not account for the variety in sign sizes for different types of portable signs, such as typical a-frame signs (two structural legs) versus standalone portable signs (one structural leg). As such, staff recommends different size allowances for different types of portable signs (one versus two structural legs), as shown in Table 1. The Architectural and Design Review Commission also recommended that a minimum height of 24” be required for a portable sign, and the Planning Commission agreed with such recommendation. The draft ordinance has been updated to include this requirement.
ο In addition, staff did not previously contemplate whether different sizes of portable signs could be allowed for those signs located fully on private Meeting Date: May 20, 2025
property3. Given that signs located fully on private property will not obstruct the use of the public right-of-way the draft ordinance allows these to be larger in size. The draft ordinance also includes a different limit for the size of the actual sign face versus the structure, in order to ensure that the advertising or imagery of the sign is smaller than any of the support structure, which may be taller in height.
• North Rodeo Drive Portable Signage Visibility
ο There was consensus amongst the Planning Commission, Architectural and Design Review Commission, and joint ad hoc committee that portable signage is not appropriate for North Rodeo Drive. This is because North Rodeo Drive is a prominent City attraction, and portable signage may be incompatible with the presence of high-end retailers. In addition, N. Rodeo Drive is a popular tourist and shopping destination, and as such, experiences higher volumes of pedestrian activity that may conflict with the use of portable signage.
ο The Architectural and Design Review Commission recommended and the Planning Commission agreed that the Rodeo Collection should be permitted to use a portable sign for wayfinding/directory purposes on private property due to the limited visibility of businesses in this location.
Therefore, the draft ordinance allows a multi-tenant business on N. Rodeo Drive to use one portable sign for wayfinding/directory purposes on private property visible from the public right-of-way.
• Open Air Dining Signage
ο The Commissions initially considered a requirement that restaurants with open air dining area adjacent to the storefront must place the portable sign within the open air dining lease area and within the railing if the open air dining area is enclosed with a railing. After review by the Commissions, this requirement was removed to provide more flexibility for restaurants and given that the restaurants would still need to comply with clearance requirements for the placement of the sign on the public right-of-way. The draft ordinance still includes the limitation that if the restaurant has installed a parklet dining area, no portable sign would be permitted (since the parklet regulations allow for signage affixed to the parklet).
• Types of Businesses
ο During the public joint ad hoc committee meeting, the public expressed an interest in allowing portable signage to be utilized by exercise clubs and private training centers, as these businesses may also benefit from additional visibility on the public sidewalk. In addition, these businesses may have time-sensitive information or special offers, similar to retail businesses. The draft ordinance refers to the definition of “retail” from the Pedestrian-Oriented Area article of the BHMC (Article 16.5 of Title 10, Chapter 3), however, this definition excludes exercise clubs and private 3 The draft regulations for signs located on public rights-of-way would also apply to the privately owned areas of Robertson Boulevard, as they apply to any private property on which there are public access easements.
Meeting Date: May 20, 2025
training centers. The draft ordinance language explicitly clarifies that exercise clubs and private training centers shall be permitted to utilize portable signage.
ο The joint ad hoc committee also brought up the question of what might happen if businesses include multiple uses, such as if a clothing retailer also sells coffee or tea within the establishment, and how this could affect the portable signage allowances for the business. After discussion and a review of existing retail models in the city that include multiple uses, staff suggests that the use of portable signage is limited to the primary use of the commercial space, and that no additional portable signage is allowed if multiple retail and restaurant uses are combined. For example, if a clothing retailer includes a small refreshment area as part of their business, the main use would still be considered a clothing retailer, and they would be able to use one portable sign per storefront.
• Blade Sign Locations
ο Based on the discussions at the Commission study sessions and the joint ad hoc committee, the draft regulations only allow blade signs outside of the C-5 Zone (which are already permitted by the sign code) on certain commercial streets that were identified because of the narrow sidewalk width that may not be able to accommodate a portable sign with the required clearances. During their review of the draft ordinance, neither the Architectural and Design Review Commission and Planning Commission discussed whether blade signs should also be allowed on other commercial streets. The Council may wish to explore whether the draft ordinance should allow blade signs on additional commercial streets, given that these signs may contribute to the pedestrian-oriented atmosphere and provide important business identification and wayfinding information. In the event that the City Council recommends that the draft ordinance be updated to allow blade signs of the proposed size (smaller than those currently allowed in the C-5 Zone) in all commercial zones, BHMC §10-4-604 5. would need to be amended to reflect this.
• Blade Sign and Attraction/Menu Board Clarification
ο The projecting sign code sections have been updated to clarify that existing projecting sign allowances (which are larger than the blade sign allowance proposed in the draft ordinance) are only available to properties located in the C-5 zone, which is consistent with staff practice and other sections of the sign code.
ο In addition, the draft regulations clarify the attraction and menu board sign section of the code. The code was previously unclear regarding the whether a menu board was required to be mounted on the wall of the restaurant. Given that the allowable size of a menu board was only a 12- inch by 18-inch tall sign, and that such restaurants would now be able to create a freestanding menu sign through the proposed portable signage regulations, this section has been amended to require that the menu board is required to be a wall-mounted sign.
Meeting Date: May 20, 2025
• Sign Accommodation and Pilot Program
ο The draft code language allows both the portable signs and blade signs to be approved by the Director of Community Development, through the stafflevel review process at the public counter. Staff previously discussed at some of the Commission and joint ad hoc committee meetings that a discretionary sign accommodation process could be developed for any portable signs or blade signs that do not comply with the proposed standards. However, since there was a consensus amongst the joint ad hoc committee to create a pilot program for the portable signage and blade signage allowances, staff recommends that no sign accommodation process be permitted at this time. The pilot program would require a checkin with the City Council within approximately one year of the commencement of this program, at which time the option of providing a sign accommodation can be discussed within the context of a discussion on whether this program is functioning as envisioned.
Permit Fees and Process
The topic of permit fees was briefly discussed by the ad hoc committee, and the question arose as to what fees would be assessed for these types of signs. There is the potential for the new $175 Architectural Review exemption fee (to be adopted during the next budget cycle) could be used to approve portable signs. A portable sign would not require a sign permit because there would not be an installation process required for the sign.
The ad hoc committee expressed support for the use of a sticker on the portable sign to assist with enforcement, as such a sticker would be required to demonstrate that the sign has received approval from the City. Staff has also researched this option, and could procure stickers that can be affixed to the portable signs, similar to the stickers uses to authorize real estate signs in the City. For blade signs, since these require installation, a sign permit from the Building and Safety Division would be required, and fees would be assessed per the City’s adopted fee schedule. Currently, the fee for a sign permit that is up to 25 square feet (this limit is applicable to the blade sign allowed under the draft ordinance) is $240. In addition, the staff-level Architectural Review fee (currently $464 per the adopted FY 2024-25 fee schedule) would be required, and an electrical permit may be required if the sign is illuminated.
Research of Injury Incidence
Staff has researched with the Risk Management team whether there have been any injury incidents related specifically to the use of portable signs on the public sidewalks since the start of the OpenBH program. The Risk Management team reported that they did not find any claims related to the use of portable signage specifically.
GENERAL PLAN GOALS AND POLICIES4
The General Plan includes numerous goals and policies intended to help guide development in the City. Some of the policies relevant to this topic are included as Attachment 9.
4 Available online at
beverlyhills.org/departments/communitydevelopment/longrangeplanning/generalplan/ Meeting Date: May 20, 2025
PUBLIC OUTREACH AND NOTIFICATION
The notice for this project, summarized in Table 1, was provided pursuant to the requirements set forth in BHMC §10-3-2.5, et seq. In addition, a courtesy email was sent to the interested parties list that was created for the topic of portable signage, the OpenBH program, as well as the Rodeo Drive Committee, the Conference and Visitors’ Bureau, and the Beverly Hills Chamber of Commerce. Public correspondence provided throughout the ordinance review process is included as Attachment 10.
TABLE 3. PUBLIC NOTIFICATION TABLE
Notice Type Notice Date
Notice of Public Hearing
• Mailed Notice (500’ radius + block face;
via first class mail)
• On-Site Posted Notice
• Newspaper Notice
o Beverly Hills Courier
o Beverly Hills Weekly
o Beverly Press
Not required
Not required
4/25/2025
5/1/2025
Not required
ENVIRONMENTAL REVIEW
The Amendments were assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. The City Council finds that adoption of the Amendments is exempt from CEQA pursuant to Section 15305 of Title 14 of the California Code of Regulations because the average slope of the City is less than 20 percent and the Amendments represent a minor alteration in land use limitations, as they are minor changes to existing development standards, and does not result in any changes in land use or density. In addition, the City Council finds that the adoption of the Amendments will not have a significant environmental impact and is exempt from CEQA pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations, which states that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Since the project does not authorize construction, there is no possibility that it may have a significant effect on the environment. In addition, the project reflects minor changes in land use limitations, by allowing the minor changes to existing development standards related to the installation of signs within previously developed commercially zoned areas of the city and do not result in changes to land use or density. Therefore, staff recommends that the City Council finds the project categorically exempt from further review under CEQA pursuant to Sections 15061(b)(3) and 15305 of Title 14 of the California Code of Regulations.
FISCAL IMPACT
The draft ordinance would allow portable and blade signs to be utilized by certain commercial businesses, which would be approved through the existing permit process.
Therefore, applicable permit fees will be collected for these signs, and no fiscal impact is anticipated as a result of this action.
Michael Forbes, AICP
Director of Community Development
Approved By
Attachment 1
Draft Ordinance
-1- B0785-0001\3106895v6.doc
ORDINANCE NO. 25-O-_____
AN ORDINANCE OF THE CITY OF BEVERLY HILLS
AMENDING THE SIGN REGULATIONS OF THE BEVERLY
HILLS MUNICIPAL CODE TO ALLOW PORTABLE SIGNAGE
AND BLADE SIGNAGE SUBJECT TO CERTAIN CRITERIA
ON COMMERCIALLY ZONED PROPERTIES AND FINDING
THE ORDINANCE EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA)
THE CITY COUNCIL OF THE CITY OF BEVERLY HILLS DOES ORDAIN AS FOLLOWS:
Section 1. During the Covid-19 Pandemic, the City established a temporary program to ease open air dining regulations called “OpenBH”, which relaxed various land use standards to assist businesses maintain operations and their ability to accommodate customers. Among other things, the OpenBH program allowed businesses to utilize portable signage to ensure business visibility and communicate information to customers during the pandemic.
Section 2. On May 9, 2024, the Planning Commission held a study session to discuss the topic of portable signage, during which the Commission expressed support for the development of regulations to allow portable signage on a permanent basis. The Commission directed staff to create an ad hoc committee to further explore the appropriate regulations, and to conduct outreach with the business owner community and to provide an opportunity for public input. On June 17, 2024, the Architectural Commission held a study session to review this topic; the Commission supported the idea of creating limits for the type, number, and design of signage, and a limit on the types of businesses and locations that can utilize such signs. The Commission also supported the formation of a joint Planning Commission-Architectural Commission ad hoc committee. -2- B0785-0001\3106895v6.doc
Section 3. On September 6, 2024, staff met with the ad hoc committee to review and discuss potential regulations for portable signage and blade signage (referred to as “projecting” signs in the BHMC), and developed preliminary recommendations. On November 21, 2024, the ad hoc committee held a meeting that was open to the public, in order to receive input on the draft regulations for portable signage and blade signage. Members of the public provided feedback and perspectives on the proposed regulations, and the ad hoc committee provided direction to staff.
Section 4. On March 19, 2025, staff presented the draft regulations to the Architectural and Design Review Commission, which reflected the direction and feedback from the Commission and ad hoc committee meetings. The Commission provided recommendations regarding the draft regulations for the Planning Commission to consider during their review of the ordinance.
Section 5. On April 10, 2025, the Planning Commission held a duly noticed public hearing to discuss the proposed changes to signage regulations, after which it adopted Resolution No. 2085 recommending that the City Council amend the sign regulations, including changes to the standards for portable signs and blade signs (collectively, the “Amendments”).
Section 6. On May 20, 2025, the City Council held a duly noticed public hearing, received public testimony, and thereafter introduced this Ordinance.
Section 7. This Ordinance and the Amendments were assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. The City Council that adoption of the Amendments is exempt from CEQA pursuant to Section 15305 of Title 14 of the California Code of Regulations because the average slope of the City is less than 20 percent and the Amendments represent a minor alteration in land use limitations, as they are minor changes to -3- B0785-0001\3106895v6.doc
existing development standards, and does not result in any changes in land use or density. In addition, the City Council finds that the adoption of the Amendments will not have a significant environmental impact and is exempt from CEQA pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations, which states that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Since the project does not authorize construction, there is no possibility that it may have a significant effect on the environment. In addition, the project reflects minor changes in land use limitations, by allowing the minor changes to existing development standards related to the installation of signs within previously developed commercially zoned areas of the city and do not result in changes to land use or density. Therefore, the City Council finds the project categorically exempt from CEQA pursuant to Sections 15061(b)(3) and 15305 of Title 14 of the California Code of Regulations.
Section 8. The Amendments are consistent with the objectives, principles, and standards of the General Plan. General Plan Land Use (LU) Goal 12 – Business Districts Adjoining Residential Neighborhoods calls for land uses that enhance and maintain the long-term durability and stability of the community, as well as preserve the quality of life of residential areas.
Similarly, General Plan LU Policy 2.1 – City Places: Neighborhoods, Districts, and Corridors encourages the maintenance of qualities that distinguish the City’s unique residential and business areas, including aesthetics of commercial corridors. General Plan LU Policy 2.4 - Architectural and Site Design calls for a high level of excellence in site planning, and architectural design to complement the City’s image and existing development. General Plan LU Policy 5.5 – Walkable Neighborhoods calls for the maintenance of sidewalks, parkways, and landscaping in the City to promote walking as an activity in the City. General Plan LU Policy 9.1 encourages a mix of uses that support the needs of residents, employees, and visitors. General Plan LU Policy 11.5 - Retail -4- B0785-0001\3106895v6.doc
Streetscapes encourages the use of amenities including signage to promote pedestrian activity and enhance the retail atmosphere. General Plan LU Policy 15.2 calls for actions that will support key commercial and business industries in the City, including restaurant, retail, and hotel uses.
Amending sections of the Beverly Hills Municipal Code to update the signage regulations will help promote and support the health of local businesses, while also addressing and mitigating potential adverse impacts that could result from the use of such signage. In addition, the Amendments will further enhance the City’s distinctive commercial districts, by encouraging a vibrant pedestrian atmosphere and experience, and will further support community-serving uses.
For the foregoing reasons, the public interest, health, safety, morals, peace, comfort, convenience, or general welfare requires the code amendments. Further, the Amendments are consistent with the objectives, principles, and standards of the General Plan as set forth above.
Section 9. The City has a substantial interest in regulating signs in the right-of-way to reduce hazards to pedestrians and motorists, maintain safe public spaces, and to preserve community aesthetics.
Section 10. Allowing for a portable wayfinding sign consistent with the size requirements for portable signs on private property for the purposes of wayfinding or providing a directory of tenants on the private property of a multi-tenant retail facility visible from the public right-of-way on North Rodeo Drive is necessary so that passersby and visitors are able to find the tenant space that is not otherwise visible from the right-of-way like single-tenant facilities.
Section 11. The City Council hereby amends Section 10-4-104 of Article 1 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code by adding the term “Portable Sign” between the -5- B0785-0001\3106895v6.doc
terms “Mural” and “Projecting Sign” to read as follows, with all other definitions in the section remaining unchanged:
“PORTABLE SIGN: A freestanding sign composed of one or two flat surfaces and is mounted to a frame and capable of standing on its own without external support or attachment. This type of advertising is designed to be moved easily and is not permanently affixed to the ground or to a structure or building. This includes a-frame signs or sandwich board signs.”
Section 12. The City Council hereby amends Section 10-4-302 of Article 3 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-302: UNLAWFUL SIGNS:
A. Posting On Public Places: It shall be unlawful for any person to post, suspend, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device calculated to attract the attention of the public to, over, or upon any street right of way, public sidewalk, curb, curbstone, lamp post, hydrant, tree, railroad right of way, electric light pole, telephone pole, telegraph pole, or upon any future of the fire alarm, police, or telephone system of the city, or upon any public building or utility, unless permission so to do is first secured from the council. This shall not apply to portable signage permitted pursuant to section 10-4-613.5 of this chapter.
B. Posting On Private Premises: It shall be unlawful for any person to post, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device -6- B0785-0001\3106895v6.doc
calculated to attract the attention of the public to, at, from, or upon any post, fence, wall, building, structure, or any part of any building or structure located in or upon any private premises or property within the city, unless the written consent of the owner, agent, or occupant has first been obtained so to do.
C. Projecting Signs: It shall be unlawful for any person to erect, install, or maintain a projecting sign within the city except for signs in nonresidential zones indicating the location of emergency medical facilities, public off street parking facilities, or other similar public services and subject to the provisions of this chapter, and projecting signs permitted pursuant to section 10-4-305 of this chapter.” Section 13. The City Council hereby amends Section 10-4-305 of Article 3 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-305: SIGNS PROJECTING FROM BUILDINGS:
A. For properties located in the C-5 zone, permitted projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30") and shall not exceed eight feet (8') in height. Projecting signs less than twelve feet (12') above the grade shall be prohibited. Permitted projecting signs may project over public sidewalks.
B. For properties located in a commercial zone that is not the C-5 zone, projecting signs may be permitted, pursuant to the following criteria:
1. Type of Business: projecting signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of -7- B0785-0001\3106895v6.doc
this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code.
2. Business Location: Projecting signs may be permitted for businesses located on South Beverly Drive, Robertson Boulevard, and South Santa Monica Boulevard. In addition, projecting signs may only be utilized by a ground floor business, as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk. Projecting signs proposed for businesses located on streets not identified in this section are subject to the regulations in section 10-4-604 of this chapter.
3. Number: One projecting sign per business storefront shall be permitted pursuant to this section, in addition to signage otherwise allowed for such business.
4. Size: Projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30”), as measured from the face of the building to the element of the sign furthest from the building wall. The projecting sign shall not exceed eighteen inches (18”) in height, measured as the maximum vertical distance of the sign when oriented for installation, and shall provide at least eight feet (8’) clearance between the adjacent grade and lowest point of the sign.” Section 14. The City Council hereby amends Section 10-4-613 of Article 6 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-613: ATTRACTION AND MENU BOARDS:
-8- B0785-0001\3106895v6.doc
A. It shall be unlawful for a restaurant to have more than one (1) wall-mounted menu board for each street frontage upon which such restaurant abuts. One (1) attraction board shall be permitted per street frontage. No such attraction menu board may exceed twelve inches by eighteen inches (12" x 18") in area, nor shall it be considered as part of the total sign area permitted. Lettering on attraction boards shall not exceed one inch (1") in height.
B. A nightclub or cabaret shall be permitted one (1) attraction board for each street frontage upon which such nightclub or cabaret abuts. Such signs shall not exceed five (5) square feet in area and shall not be considered as part of the total sign area permitted. Copy shall be limited to coming and current entertainment only. Rates and prices shall be prohibited.”
Section 15. The City Council hereby adds Section 10-4-613.5 in Article 6 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-613.5: PORTABLE SIGNS:
A. Notwithstanding the limitations set forth in this chapter, a portable sign may be installed by a business in the city in addition to the business identification signage permitted, pursuant to the following criteria:
1. Zone: Portable signs shall be permitted in any commercial zone of the City.
2. Business Location: Portable signs shall be permitted on any public right-of-way directly adjacent to a commercially zoned property, and may only be utilized by businesses located on the ground floor, as defined in section 10-3-1652, in -9- B0785-0001\3106895v6.doc
chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk, except that no portable signs shall be installed within twenty feet (20’) of the public right-of-way on North Rodeo Drive. Notwithstanding the foregoing, one portable sign consistent with the size requirements for portable signs on private property for the purposes of wayfinding or providing a directory of tenants is permitted on the private property of a multi-tenant retail facility visible from the public right-of-way on North Rodeo Drive.
3. Type of Business: Portable signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code, except for exercise clubs and private training centers, as defined in section 10-3-100 of chapter 3.
4. Number of Signs: No more than one (1) portable sign shall be allowed per ground floor business.
5. Business Operation: Portable signs shall be allowed only for businesses that are actively operating at the time of installation.
6. Hours of Use: Portable signs may only be displayed during the hours of operation of the business for which it advertises and shall be removed from the public right-of-way and stored inside a building when the business is not operating or open to the public.
-10- B0785-0001\3106895v6.doc
7. Portable Sign Standards for signs located on public rights-of-way, including any private property with public access easements:
a. Size of portable signs with two structural legs or posts:
i. Height: Minimum of twenty-four inches (24”), and Maximum forty inches (40”), as measured from the base of the sign to the highest point of any element of the sign.
ii. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
b. Size of portable sign with one structural leg or post:
i. Sign face:
1. Height: Maximum twenty-eight inches (28”), as measured from the base of the sign face to the highest point of the sign face.
2. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign face along a straight-line plane where such points meet.
ii. Structure:
1. Height: Minimum of twenty-four inches (24”), and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
-11- B0785-0001\3106895v6.doc
2. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
c. Base: If the portable sign has only one structural leg or post, the base must be weighted to prevent tip-over of the sign without the use of a separate weight.
d. Material: No plastic or acrylic signs are permitted. e. Lighting: No portable sign shall be illuminated or use LED lights, or similar illumination.
f. Clearance Required:
i. A minimum of 6-feet clearance shall be maintained at all times for a path of travel, as measured on the sidewalk area directly adjacent to the portable sign, between and perpendicular to the curbface and storefront facade.
ii. A minimum 1-foot clearance must be maintained between any portable sign and any sidewalk fixture, including but not limited to parking meters, curbs, and tree wells.
iii. Clearance between adjacent stores: A portable sign must maintain a minimum 2-foot clearance away from the edge of the storefront directly abutting another business, as measured along the plane of and parallel to the storefront facade wall, from the edge where each -12- B0785-0001\3106895v6.doc
business storefronts meet. If two directly abutting businesses each place portable signs along their storefront facades, a minimum 4-foot clearance shall be maintained between adjacent signs (with 2 feet measured out from the edge where the business storefronts meet).
8. Portable Sign Standards for signs fully located on private property with no public access easement: Notwithstanding the standards set forth in this section, a portable sign installed fully on private property shall comply with the following standards:
a. Size of sign face:
i. Height: Maximum thirty inches (30”), as measured from the base of the sign face to the highest point of any element of the sign face. ii. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
b. Size of structure:
i. Height: Minimum of twenty-four inches (24”), and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
9. Parklet: If a restaurant use maintains a parklet for its operations (in combination with an open air dining area or as a standalone dining area), no portable sign shall be allowed for that restaurant.
10. Maintenance: All portable signs shall be maintained in good condition. -13- B0785-0001\3106895v6.doc
11. Liability: For businesses with signs fully or partially located on the public rightof-way or the privately owned portions of the Robertson Boulevard sidewalk on which the city has an easement, the business shall comply with all insurance requirements as set forth by Risk Management and shall submit documents to the satisfaction of the city. No sign permit shall be issued unless such insurance information has been provided and approved by the City.
12. Sign Identification: The sign shall visibly display -the required identification for the permit issued by the city for such sign, including but not limited to a QR code, or permit number.
B. Pilot Program: The portable signage program shall be reviewed by the City Council within approximately one year of its commencement, to determine whether the program requires further regulation or whether it shall be discontinued." Section 16. Severability. If any section, subsection, subdivision, sentence, clause, phrase, or portion of this Ordinance or the application thereof to any person or place, is for any reason held to be invalid or unconstitutional by the final decision of any court of competent jurisdiction, the remainder of this Ordinance shall be and remain in full force and effect.
Section 17. Publication. The City Clerk shall cause this Ordinance to be published at least once in a newspaper of general circulation published and circulated in the City within fifteen (15) days after its passage in accordance with Section 36933 of the Government Code, shall certify to the adoption of this Ordinance, and shall cause this Ordinance and her certification, together with proof of publication, to be entered in the Book of Ordinances of the Council of this City. -14- B0785-0001\3106895v6.doc
Section 18. Effective Date. This Ordinance shall go into effect and be in full force and effect at 12:01 a.m. on the thirty-first (31st) day after its passage.
Adopted:
Effective:
SHARONA R. NAZARIAN, PSYD
Mayor of the City of Beverly Hills,
California
ATTEST:
_________________________(SEAL)
HUMA AHMED
City Clerk
APPROVED AS TO FORM: APPROVED AS TO CONTENT:
___________________________ _____________________________ LAURENCE S. WIENER NANCY HUNT-COFFEY
City Attorney City Manager
Attachment 2
Redline BHMC Sections
ARTICLE 1 (GENERAL PROVISIONS), TITLE 10, CHAPTER 4)
10-4-104: DEFINITIONS:
PORTABLE SIGN: A freestanding sign composed of one or two flat surfaces and is mounted to a frame and capable of standing on its own without external support or attachment. This type of advertising is designed to be moved easily and is not permanently affixed to the ground or to a structure or building. This includes a-frame signs or sandwich board signs.
ARTICLE 3. REGULATIONS
10-4-302: UNLAWFUL SIGNS:
A. Posting On Public Places: It shall be unlawful for any person to post, suspend, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device calculated to attract the attention of the public to, over, or upon any street right of way, public sidewalk, curb, curbstone, lamp post, hydrant, tree, railroad right of way, electric light pole, telephone pole, telegraph pole, or upon any future of the fire alarm, police, or telephone system of the city, or upon any public building or utility, unless permission so to do is first secured from the council. This shall not apply to portable signage permitted pursuant to section 10-4-613.5 of this chapter.
B. Posting On Private Premises: It shall be unlawful for any person to post, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device calculated to attract the attention of the public to, at, from, or upon any post, fence, wall, building, structure, or any part of any building or structure located in or upon any private premises or property within the city, unless the written consent of the owner, agent, or occupant has first been obtained so to do.
C. Projecting Signs: Except as permitted in the C-5 zone, i It shall be unlawful for any person to erect, install, or maintain a projecting sign within the city except for signs in nonresidential zones indicating the location of emergency medical facilities, public off street parking facilities, or other similar public services and subject to the provisions of this chapter, and projecting signs permitted pursuant to section 10-4-305 of this chapter..
10-4-305: SIGNS PROJECTING FROM BUILDINGS:
A. For properties located in the C-5 zone, pPermitted projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30") and shall not exceed eight feet (8') in height. Projecting signs less than twelve feet (12') above the grade shall be prohibited. Permitted projecting signs may project over public sidewalks.
B. For properties located in a commercial zone that is not the C-5 zone, projecting signs may be permitted, pursuant to the following criteria:
1. Type of Business: projecting signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code.
2. Business Location: Projecting signs may be permitted for businesses located on South Beverly Drive, Robertson Boulevard, and South Santa Monica Boulevard. In addition, projecting signs may only be utilized by a ground floor business, as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk. Projecting signs proposed for businesses located on streets not identified in this section are subject to the regulations in section 10-4-604 of this chapter.
3. Number: One projecting sign per business storefront shall be permitted pursuant to this section, in addition to signage otherwise allowed for such business.
4. Size: Projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30”), as measured from the face of the building to the element of the sign furthest from the building wall. The projecting sign shall not exceed eighteen inches (18”) in height, measured as the maximum vertical distance of the sign when oriented for installation, and shall provide at least eight feet (8’) clearance between the adjacent grade and lowest point of the sign.
ARTICLE 6. NONRESIDENTIAL ZONES
10-4-613: ATTRACTION AND MENU BOARDS:
A. It shall be unlawful for a restaurant to have more than one (1) wall-mounted menu board for each street frontage upon which such restaurant abuts. One (1) attraction board shall be permitted per street frontage. No such attraction menu board may exceed twelve inches by eighteen inches (12" x 18") in area, nor shall it be considered as part of the total sign area permitted. Lettering on attraction boards shall not exceed one inch (1") in height.
B. A nightclub or cabaret shall be permitted one (1) attraction board for each street frontage upon which such nightclub or cabaret abuts. Such signs shall not exceed five (5) square feet in area and shall not be considered as part of the total sign area permitted. Copy shall be limited to coming and current entertainment only. Rates and prices shall be prohibited. (Ord. 80-O-1775, eff. 12-5-1980) 10-4-613.5: PORTABLE SIGNS:
A. Notwithstanding the limitations set forth in this chapter, a portable sign may be installed by a business in the city in addition to the business identification signage permitted, pursuant to the following criteria:
1. Zone: Portable signs shall be permitted in any commercial zone of the City.
2. Business Location: Portable signs shall be permitted on any public right-ofway directly adjacent to a commercially zoned property, and may only be utilized by businesses located on the ground floor, as defined in section 10-3- 1652, in chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk, except that no portable signs shall be installed within twenty feet (20’) of the public right-of-way on North Rodeo Drive. Notwithstanding the foregoing, one portable sign consistent with the size requirements for portable signs on private property for the purposes of wayfinding or providing a directory or tenants is permitted on the private property of a multi-tenant retail facility visible from the public right-of-way on North Rodeo Drive.
3. Type of Business: Portable signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code, except for exercise clubs and private training centers, as defined in section 10-3-100 of chapter 3.
4. Number of Signs: No more than one (1) portable sign shall be allowed per ground floor business.
5. Business Operation: Portable signs shall be allowed only for businesses that are actively operating at the time of installation.
6. Hours of Use: Portable signs may only be displayed during the hours of operation of the business for which it advertises and shall be removed from the public right-of-way and stored inside a building when the business is not operating or open to the public.
7. Portable Sign Standards for signs located on public rights-of-way, including any private property with public access easements:
a. Size of portable signs with two structural legs or posts:
i. Height: Minimum of twenty-four inches (24”) and Maximum forty inches (40”), as measured from the base of the sign to the highest point of any element of the sign.
ii. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
b. Size of portable sign with one structural leg or post:
i. Sign face:
1. Height: Maximum twenty-eight inches (28”), as measured from the base of the sign face to the highest point of the sign face.
2. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
ii. Structure:
1. Height: Minimum of twenty-four inches (24”), and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
2. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
c. Base: If the portable sign has only one structural leg or post, the base must be weighted to prevent tip-over of the sign without the use of a separate weight.
d. Material: No plastic or acrylic signs are permitted, e. Lighting: No portable sign shall be illuminated or use LED lights, or similar illumination.
f. Clearance Required:
i. A minimum of 6-feet clearance shall be maintained at all times for a path of travel, as measured on the sidewalk area directly adjacent to the portable sign, between and perpendicular to the curbface and storefront facade.
ii. A minimum 1-foot clearance must be maintained between any portable sign and any sidewalk fixture, including but not limited to parking meters, curbs, and tree wells.
iii. Clearance between adjacent stores: A portable sign must maintain a minimum 2-foot clearance away from the edge of the storefront directly abutting another business, as measured along the plane of and parallel to the storefront facade wall, from the edge where each business storefronts meet. If two directly abutting businesses each place portable signs along their storefront facades, a minimum 4-foot clearance shall be maintained between adjacent signs (with 2 feet measured out from the edge where the business storefronts meet).
8. Portable Sign Standards for signs fully located on private property with no public access easement: Notwithstanding the standards set forth in this section, a portable sign installed fully on private property shall comply with the following standards:
a. Size of sign face:
i. Height: Maximum thirty inches (30”), as measured from the base of the sign face to the highest point of the sign face.
ii. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet. b. Size of structure:
i. Height: Minimum of twenty-four inches (24”) and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
9. Open Air Dining: If a restaurant use maintains an approved open air dining area in the area directly adjacent to the storefront facade and public right-of-way, the portable sign shall be placed within this area. If the open air dining area has an enclosed railing, the portable sign shall be located fully within the area enclosed by the railing.
10.Parklet: If a restaurant use maintains a parklet for its operations (in combination with an open air dining area or as a standalone dining area), no portable sign shall be allowed for that restaurant.
11.Maintenance: All portable signs shall be maintained in good condition.
12.Liability: For businesses with signs fully or partially located on the public right-ofway or the privately owned portions of the Robertson Boulevard sidewalk on which the city has an easement, the business shall comply with all insurance requirements as set forth by Risk Management and shall submit documents to the satisfaction of the city. No sign permit shall be issued unless such insurance information has been provided and approved by the City.
13.Sign Identification: The sign shall visibly display -the required identification for the permit issued by the city for such sign, including but not limited to a QR code, or permit number.
B. Pilot Program: The portable signage program shall be reviewed by the City Council within approximately one year of its commencement, to determine whether the program requires further regulation or whether it shall be discontinued.
Attachment 3
Planning Commission Resolution No.
2085
1 RESOLUTION NO. 2085
A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF BEVERLY HILLS RECOMMENDING ADOPTION OF
AN ORDINANCE OF THE CITY OF BEVERLY HILLS
AMENDING THE SIGN REGULATIONS OF THE BEVERLY
HILLS MUNICIPAL CODE TO ALLOW PORTABLE SIGNAGE
AND BLADE SIGNAGE SUBJECT TO CERTAIN CRITERIA
ON COMMERCIALLY ZONED PROPERTIES AND FINDING
THE ORDINANCE EXEMPT FROM THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT (CEQA)
WHEREAS, the Planning Commission has considered the proposed Amendments to the City of Beverly Hills Municipal Code, as set forth and attached hereto as Exhibit A (the “Amendments”); and
WHEREAS, the Planning Commission conducted a duly noticed public hearing on April 10, 2025, at which times it received oral and documentary evidence relative to the proposed Amendments;
WHEREAS, the Planning Commission finds that the proposed Amendments are required because of the benefit to the public interest, health, safety, morals, peace, comfort, convenience, or general welfare, and that such Amendments are consistent with the general objectives, principles, and standards of the General Plan.
NOW, THEREFORE, the Planning Commission of the City of Beverly Hills hereby finds, resolves, and determines as follows:
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 2 Section 1. The Amendments were assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. The Planning Commission finds that adoption of the Amendments is exempt from CEQA pursuant to Section 15305 of Title 14 of the California Code of Regulations because the average slope of the City is less than 20 percent and the Amendments represent a minor alteration in land use limitations, as they are minor changes to existing development standards, and does not result in any changes in land use or density. In addition, the Planning Commission finds that the adoption of the Amendments will not have a significant environmental impact and is exempt from CEQA pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations, which states that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Since the project does not authorize construction, there is no possibility that it may have a significant effect on the environment. In addition, the project reflects minor changes in land use limitations, by allowing the minor changes to existing development standards related to the installation of signs within previously developed commercially zoned areas of the city and do not result in changes to land use or density. Therefore, the Planning Commission finds the project categorically exempt from CEQA pursuant to Sections 15061(b)(3) and 15305 of Title 14 of the California Code of Regulations.
Section 2. The Amendments are consistent with the objectives, principles, and standards of the General Plan. General Plan Land Use (LU) Goal 12 – Business Districts Adjoining Residential Neighborhoods calls for land uses that enhance and maintain the long-term durability and stability of the community, as well as preserve the quality of life of residential areas.
Similarly, General Plan LU Policy 2.1 – City Places: Neighborhoods, Districts, and Corridors Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 3 encourages the maintenance of qualities that distinguish the City’s unique residential and business areas, including aesthetics of commercial corridors. General Plan LU Policy 2.4 - Architectural and Site Design calls for a high level of excellence in site planning, and architectural design to complement the City’s image and existing development. General Plan LU Policy 5.5 – Walkable Neighborhoods calls for the maintenance of sidewalks, parkways, and landscaping in the City to promote walking as an activity in the City. General Plan LU Policy 9.1 encourages a mix of uses that support the needs of residents, employees, and visitors. General Plan LU Policy 11.5 - Retail Streetscapes encourages the use of amenities including signage to promote pedestrian activity and enhance the retail atmosphere. General Plan LU Policy 15.2 calls for actions that will support key commercial and business industries in the City, including restaurant, retail, and hotel uses.
Amending sections of the Beverly Hills Municipal Code to update the signage regulations will help promote and support the health of local businesses, while also addressing and mitigating potential adverse impacts that could result from the use of such signage. In addition, the Amendments will further enhance the City’s distinctive commercial districts, by encouraging a vibrant pedestrian atmosphere and experience, and will further support community-serving uses.
For the foregoing reasons, the public interest, health, safety, morals, peace, comfort, convenience, or general welfare requires the code amendments.
Section 3. The Planning Commission does hereby recommend to the City Council the adoption of an ordinance approving and enacting the proposed Amendments substantially as set forth in Exhibit A, which is attached hereto and incorporated herein by reference.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 4 Section 4. The Secretary of the Planning Commission shall certify to the passage, approval, and adoption of this resolution, and shall cause this resolution and his/her Certification to be entered in the Book of Resolutions of the Planning Commission of the City.
Adopted: April 10, 2025
___________________________________
Theresa M. Kaplan
Chair of the Planning Commission of the
City of Beverly Hills
Attest:
_________________________________
Masa Alkire, AICP
Secretary of the Planning Commission
Approved as to form: Approved as to content:
__________________________ ___________________________________ David M. Snow Masa Alkire, AICP
Assistant City Attorney Assistant Director / City Planner Community Development Department
EXHIBIT A: Draft Ordinance
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 5 EXHIBIT A
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 1 [DRAFT] ORDINANCE NO. 25-O-____
AN ORDINANCE OF THE CITY OF BEVERLY
HILLS AMENDING THE SIGN REGULATIONS
OF THE BEVERLY HILLS MUNICIPAL CODE
TO ALLOW PORTABLE SIGNAGE AND BLADE
SIGNAGE SUBJECT TO CERTAIN CRITERIA
ON COMMERCIALLY ZONED PROPERTIES
AND FINDING THE ORDINANCE EXEMPT
FROM THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT (CEQA)
THE CITY COUNCIL OF THE CITY OF BEVERLY HILLS DOES ORDAIN AS FOLLOWS:
Section 1. During the Covid-19 Pandemic, the City established a temporary program to ease open air dining regulations called “OpenBH”, which relaxed various land use standards to assist businesses maintain operations and their ability to accommodate customers. Among other things, the OpenBH program allowed businesses to utilize portable signage to ensure business visibility and communicate information to customers during the pandemic.
Section 2. On May 9, 2024, the Planning Commission held a study session to discuss the topic of portable signage, during which the Commission expressed support for the development of regulations to allow portable signage on a permanent basis. The Commission directed staff to create an ad hoc committee to further explore the appropriate regulations, and to conduct outreach with the business owner community and to provide an opportunity for public input. On June 17, 2024, the Architectural Commission held a study session to review this topic; the Commission supported the idea of creating limits for the type, number, and design of signage, and a limit on the types of businesses and locations that can utilize such signs. The Commission also supported the formation of a joint Planning Commission-Architectural Commission ad hoc committee.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 2 Section 3. On September 6, 2024, staff met with the ad hoc committee to review and discuss potential regulations for portable signage and blade signage (referred to as “projecting” signs in the BHMC), and developed preliminary recommendations. On November 21, 2024, the ad hoc committee held a meeting that was open to the public, in order to receive input on the draft regulations for portable signage and blade signage. Members of the public provided feedback and perspectives on the proposed regulations, and the ad hoc committee provided direction to staff.
Section 4. On March 19, 2025, staff presented the draft regulations to the Architectural and Design Review Commission, which reflected the direction and feedback from the Commission and ad hoc committee meetings. The Commission provided recommendations regarding the draft regulations for the Planning Commission to consider during their review of the ordinance.
Section 5. On April 10, 2025, the Planning Commission held a duly noticed public hearing to discuss the proposed changes to signage regulations, after which it adopted Resolution No. 2085 recommending that the City Council amend the sign regulations, including changes to the standards for portable signs and blade signs (collectively, the “Amendments”).
Section 6. On ______________, the City Council held a duly noticed public hearing, received public testimony, and thereafter introduced this Ordinance.
Section 7. This Ordinance and the Amendments were assessed in accordance with the authority and criteria contained in the California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the environmental regulations of the City. The City Council that adoption of the Amendments is exempt from CEQA pursuant to Section 15305 of Title 14 of the California Code of Regulations because the average slope of the City is less than 20 percent and the Amendments represent a minor alteration in land use limitations, as they are minor changes to Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 3 existing development standards, and does not result in any changes in land use or density. In addition, the City Council finds that the adoption of the Amendments will not have a significant environmental impact and is exempt from CEQA pursuant to Section 15061(b)(3) of Title 14 of the California Code of Regulations, which states that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Since the project does not authorize construction, there is no possibility that it may have a significant effect on the environment. In addition, the project reflects minor changes in land use limitations, by allowing the minor changes to existing development standards related to the installation of signs within previously developed commercially zoned areas of the city and do not result in changes to land use or density. Therefore, the City Council finds the project categorically exempt from CEQA pursuant to Sections 15061(b)(3) and 15305 of Title 14 of the California Code of Regulations.
Section 8. The Amendments are consistent with the objectives, principles, and standards of the General Plan. General Plan Land Use (LU) Goal 12 – Business Districts Adjoining Residential Neighborhoods calls for land uses that enhance and maintain the long-term durability and stability of the community, as well as preserve the quality of life of residential areas.
Similarly, General Plan LU Policy 2.1 – City Places: Neighborhoods, Districts, and Corridors encourages the maintenance of qualities that distinguish the City’s unique residential and business areas, including aesthetics of commercial corridors. General Plan LU Policy 2.4 - Architectural and Site Design calls for a high level of excellence in site planning, and architectural design to complement the City’s image and existing development. General Plan LU Policy 5.5 – Walkable Neighborhoods calls for the maintenance of sidewalks, parkways, and landscaping in the City to promote walking as an activity in the City. General Plan LU Policy 9.1 encourages a mix of uses that support the needs of residents, employees, and visitors. General Plan LU Policy 11.5 - Retail Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 4 Streetscapes encourages the use of amenities including signage to promote pedestrian activity and enhance the retail atmosphere. General Plan LU Policy 15.2 calls for actions that will support key commercial and business industries in the City, including restaurant, retail, and hotel uses.
Amending sections of the Beverly Hills Municipal Code to update the signage regulations will help promote and support the health of local businesses, while also addressing and mitigating potential adverse impacts that could result from the use of such signage. In addition, the Amendments will further enhance the City’s distinctive commercial districts, by encouraging a vibrant pedestrian atmosphere and experience, and will further support community-serving uses.
For the foregoing reasons, the public interest, health, safety, morals, peace, comfort, convenience, or general welfare requires the code amendments. Further, the Amendments are consistent with the objectives, principles, and standards of the General Plan as set forth above.
Section 9. The City has a substantial interest in regulating signs in the right-of-way to reduce hazards to pedestrians and motorists, maintain safe public spaces, and to preserve community aesthetics.
Section 10. Allowing for a portable wayfinding sign consistent with the size requirements for portable signs on private property for the purposes of wayfinding or providing a directory of tenants on the private property of a multi-tenant retail facility visible from the public right-of-way on North Rodeo Drive is necessary so that passersby and visitors are able to find the tenant space that is not otherwise visible from the right-of-way like single-tenant facilities.
Section 11. The City Council hereby amends Section 10-4-104 of Article 1 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code by adding the term “Portable Sign” between the Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 5 terms “Mural” and “Projecting Sign” to read as follows, with all other definitions in the section remaining unchanged:
“PORTABLE SIGN: A freestanding sign composed of one or two flat surfaces and is mounted to a frame and capable of standing on its own without external support or attachment. This type of advertising is designed to be moved easily and is not permanently affixed to the ground or to a structure or building. This includes a-frame signs or sandwich board signs.”
Section 12. The City Council hereby amends Section 10-4-302 of Article 3 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-302: UNLAWFUL SIGNS:
A. Posting On Public Places: It shall be unlawful for any person to post, suspend, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device calculated to attract the attention of the public to, over, or upon any street right of way, public sidewalk, curb, curbstone, lamp post, hydrant, tree, railroad right of way, electric light pole, telephone pole, telegraph pole, or upon any future of the fire alarm, police, or telephone system of the city, or upon any public building or utility, unless permission so to do is first secured from the council. This shall not apply to portable signage permitted pursuant to section 10-4-613.5 of this chapter.
B. Posting On Private Premises: It shall be unlawful for any person to post, print, stick, stamp, tack, or otherwise affix, or cause the same to be done, any notice, placard, bill, card, poster, sticker, banner, sign, advertising, or other device Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 6 calculated to attract the attention of the public to, at, from, or upon any post, fence, wall, building, structure, or any part of any building or structure located in or upon any private premises or property within the city, unless the written consent of the owner, agent, or occupant has first been obtained so to do.
C. Projecting Signs: It shall be unlawful for any person to erect, install, or maintain a projecting sign within the city except for signs in nonresidential zones indicating the location of emergency medical facilities, public off street parking facilities, or other similar public services and subject to the provisions of this chapter, and projecting signs permitted pursuant to section 10-4-305 of this chapter.” Section 13. The City Council hereby amends Section 10-4-305 of Article 3 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-305: SIGNS PROJECTING FROM BUILDINGS:
A. For properties located in the C-5 zone, permitted projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30") and shall not exceed eight feet (8') in height. Projecting signs less than twelve feet (12') above the grade shall be prohibited. Permitted projecting signs may project over public sidewalks.
B. For properties located in a commercial zone that is not the C-5 zone, projecting signs may be permitted, pursuant to the following criteria:
1. Type of Business: projecting signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 7 this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code.
2. Business Location: Projecting signs may be permitted for businesses located on South Beverly Drive, Robertson Boulevard, and South Santa Monica Boulevard. In addition, projecting signs may only be utilized by a ground floor business, as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk. Projecting signs proposed for businesses located on streets not identified in this section are subject to the regulations in section 10-4-604 of this chapter.
3. Number: One projecting sign per business storefront shall be permitted pursuant to this section, in addition to signage otherwise allowed for such business.
4. Size: Projecting signs shall not project from the wall of the building or structure to which they are attached more than thirty inches (30”), as measured from the face of the building to the element of the sign furthest from the building wall. The projecting sign shall not exceed eighteen inches (18”) in height, measured as the maximum vertical distance of the sign when oriented for installation, and shall provide at least eight feet (8’) clearance between the adjacent grade and lowest point of the sign.” Section 14. The City Council hereby amends Section 10-4-613 of Article 6 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-613: ATTRACTION AND MENU BOARDS:
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 8 A. It shall be unlawful for a restaurant to have more than one (1) wall-mounted menu board for each street frontage upon which such restaurant abuts. One (1) attraction board shall be permitted per street frontage. No such attraction menu board may exceed twelve inches by eighteen inches (12" x 18") in area, nor shall it be considered as part of the total sign area permitted. Lettering on attraction boards shall not exceed one inch (1") in height.
B. A nightclub or cabaret shall be permitted one (1) attraction board for each street frontage upon which such nightclub or cabaret abuts. Such signs shall not exceed five (5) square feet in area and shall not be considered as part of the total sign area permitted. Copy shall be limited to coming and current entertainment only. Rates and prices shall be prohibited.”
Section 15. The City Council hereby adds Section 10-4-613.5 in Article 6 of Chapter 4 of Title 10 of the Beverly Hills Municipal Code to read as follows:
“10-4-613.5: PORTABLE SIGNS:
A. Notwithstanding the limitations set forth in this chapter, a portable sign may be installed by a business in the city in addition to the business identification signage permitted, pursuant to the following criteria:
1. Zone: Portable signs shall be permitted in any commercial zone of the City.
2. Business Location: Portable signs shall be permitted on any public right-of-way directly adjacent to a commercially zoned property, and may only be utilized by businesses located on the ground floor, as defined in section 10-3-1652, in Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 9 chapter 3 of title 10 of this code, and for purposes of this section, is a business which also has frontage along a public street(s) and is adjacent to a public sidewalk, except that no portable signs shall be installed within twenty feet (20’) of the public right-of-way on North Rodeo Drive. Notwithstanding the foregoing, one portable sign consistent with the size requirements for portable signs on private property for the purposes of wayfinding or providing a directory of tenants is permitted on the private property of a multi-tenant retail facility visible from the public right-of-way on North Rodeo Drive.
3. Type of Business: Portable signs may only be utilized by restaurants and retail businesses as defined in section 10-3-1652, in chapter 3 of title 10 of this code, and shall not be permitted for use by a nonretail business as defined in section 10-3-1652, in chapter 3 of title 10 of this code, except for exercise clubs and private training centers, as defined in section 10-3-100 of chapter 3.
4. Number of Signs: No more than one (1) portable sign shall be allowed per ground floor business.
5. Business Operation: Portable signs shall be allowed only for businesses that are actively operating at the time of installation.
6. Hours of Use: Portable signs may only be displayed during the hours of operation of the business for which it advertises and shall be removed from the public right-of-way and stored inside a building when the business is not operating or open to the public.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 10 7. Portable Sign Standards for signs located on public rights-of-way, including any private property with public access easements:
a. Size of portable signs with two structural legs or posts:
i. Height: Minimum sign height of twenty-four inches (24”), and Maximum forty inches (40”), as measured from the base of the sign to the highest point of any element of the sign.
ii. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
b. Size of portable sign with one structural leg or post:
i. Sign face:
1. Height: Maximum twenty-eight inches (28”), as measured from the base of the sign face to the highest point of the sign face.
2. Width: Maximum twenty-four inches (24”), as measured from the outermost elements of the sign face along a straight-line plane where such points meet.
ii. Structure:
1. Height: Minimum sign height of twenty-four inches (24”), and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 11 2. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
c. Base: If the portable sign has only one structural leg or post, the base must be weighted to prevent tip-over of the sign without the use of a separate weight.
d. Material: No plastic or acrylic signs are permitted. e. Lighting: No portable sign shall be illuminated or use LED lights, or similar illumination.
f. Clearance Required:
i. A minimum of 6-feet clearance shall be maintained at all times for a path of travel, as measured on the sidewalk area directly adjacent to the portable sign, between and perpendicular to the curbface and storefront facade.
ii. A minimum 1-foot clearance must be maintained between any portable sign and any sidewalk fixture, including but not limited to parking meters, curbs, and tree wells.
iii. Clearance between adjacent stores: A portable sign must maintain a minimum 2-foot clearance away from the edge of the storefront directly abutting another business, as measured along the plane of and parallel to the storefront facade wall, from the edge where each Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 12 business storefronts meet. If two directly abutting businesses each place portable signs along their storefront facades, a minimum 4-foot clearance shall be maintained between adjacent signs (with 2 feet measured out from the edge where the business storefronts meet).
8. Portable Sign Standards for signs fully located on private property with no public access easement: Notwithstanding the standards set forth in this section, a portable sign installed fully on private property shall comply with the following standards:
a. Size of sign face:
i. Height: Maximum thirty inches (30”), as measured from the base of the sign face to the highest point of any element of the sign face. ii. Width: Maximum thirty inches (30”), as measured from the outermost elements of the sign along a straight-line plane where such points meet.
b. Size of structure:
i. Height: Minimum sign height of twenty-four inches (24”), and Maximum sixty-five inches (65”), as measured from the base of the sign to the highest point of any element of the sign.
9. Parklet: If a restaurant use maintains a parklet for its operations (in combination with an open air dining area or as a standalone dining area), no portable sign shall be allowed for that restaurant.
10. Maintenance: All portable signs shall be maintained in good condition.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 13 11. Liability: For businesses with signs fully or partially located on the public rightof-way or the privately owned portions of the Robertson Boulevard sidewalk on which the city has an easement, the business shall comply with all insurance requirements as set forth by Risk Management and shall submit documents to the satisfaction of the city. No sign permit shall be issued unless such insurance information has been provided and approved by the City.
12. Sign Identification: The sign shall visibly display -the required identification for the permit issued by the city for such sign, including but not limited to a QR code, or permit number.
B. Pilot Program: The portable signage program shall be reviewed by the City Council within approximately one year of its commencement, to determine whether the program requires further regulation or whether it shall be discontinued." Section 16. Severability. If any section, subsection, subdivision, sentence, clause, phrase, or portion of this Ordinance or the application thereof to any person or place, is for any reason held to be invalid or unconstitutional by the final decision of any court of competent jurisdiction, the remainder of this Ordinance shall be and remain in full force and effect.
Section 17. Publication. The City Clerk shall cause this Ordinance to be published at least once in a newspaper of general circulation published and circulated in the City within fifteen (15) days after its passage in accordance with Section 36933 of the Government Code, shall certify to the adoption of this Ordinance, and shall cause this Ordinance and her certification, together with proof of publication, to be entered in the Book of Ordinances of the Council of this City.
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F 14 Section 18. Effective Date. This Ordinance shall go into effect and be in full force and effect at 12:01 a.m. on the thirty-first (31st) day after its passage.
Adopted:
Effective:
SHARONA R. NAZARIAN, PSYD
Mayor of the City of Beverly Hills,
California
ATTEST:
_________________________(SEAL)
HUMA AHMED
City Clerk
APPROVED AS TO FORM: APPROVED AS TO CONTENT:
___________________________ _____________________________ LAURENCE S. WIENER NANCY HUNT-COFFEY
City Attorney City Manager
Docusign Envelope ID: 1CD172F1-4D0E-41FD-B386-CDBB4BE8DB3F
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS.
CITY OF BEVERLY HILLS )
I, KAREN MYRON, Recording Secretary of the Planning Commission of the City of Beverly Hills, California, do hereby certify that the foregoing is a true and correct copy of Resolution No. 2085 duly passed, approved and adopted by the Planning Commission of said City at a meeting of said Commission on April 10, 2025, and thereafter duly signed by the Secretary of the Planning Commission, as indicated; and that the Planning Commission of the City consists of five (5) members and said Resolution was passed by the following vote of said Commission, to wit:
AYES: Commissioners Milkowski, Demeter, Vice Chair Wolfe, Chair Kaplan NOES: None
ABSTAIN: None
ABSENT: Commissioner Ross
________________________________
KAREN MYRON
Recording Secretary of the
Planning Commission
City of Beverly Hills, California
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455 N. Rexford Drive
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Attachment 4
Examples of Portable and
Blade Signs
Hanging
Sign
Marquee
Style Sign
with Acrylic
Frame, Nonfolding
Solid Acrylic
Folding Sign
Freestanding
Sign Holder
with Metal
Frame, Nonfolding
Sign with
Weighted
Base and
Wheels with
Acrylic Frame
Whiteboard
with
Aluminum
Frame
Chalkboard
with Wood
Frame
Real
Estate
Sign
Wooden
Sign
Round
Illuminated
Blade Sign
• .
Illuminated
Blade Sign
• .
Blade Sign with
Frame on Two
Sides
• .
Hanging
Blade Sign
• .
Framed
Blade Sign
• .
Chain and Post
Blade Sign
• .
Attachment 5
Over the Counter Sign Permit Guide
SIGNS
* The content in this document is for reference use only and should not be considered a complete summary of the Beverly Hills Municipal Code. There may be additional guidelines within the BHMC that are not outlined in this document. If you have additional questions, please contact City staff.
City of Beverly Hills
Community Development Department
Planning Division
455 N. Rexford Drive
Beverly Hills, CA 90210
Tel. (310) 285-1141
Fax. (310) 858-5966
Administrative Review
(These items can be approved over-the-counter)
Types Location
Business Identification Signs
o Wall signs
o Window signs
Awning
Construction Barricade signs
with no graphics/ mural
Signs that have previously
received Architectural
Commission approval or
consistent with a previously
approved sign program.
Facing public street
25 feet or less above grade -
8 feet above grade if sign
projects more than 1-inch
from surface
Parallel to the store front
Centered on wall or
window surface (excluding
ancillary 5 square foot sign)
Material Connection/Fabrication:
Metal, aluminum, or stainless
steel
Acrylic
Wood
Vinyl (window and awning
signs only)
Pin-mounted
Reverse channel letters
Halo illuminated signs
Internally illuminated
channel letters
Note: No cabinet or raceway signs
may be approved administratively
Size
Maximum 25 square feet (area), but no more than a 1:1 ratio (sign to tenant street frontage).
12 inches in height for copy (letters)
18 inches for logos
One ancillary sign not to exceed 5 square feet for business name, hours, address, etc.
Corner Properties Only: One sign on the non-entry frontage (15 square feet in area – must comply with other provisions above) Awning Signs Only: Not to exceed 7 inches in height on valance Construction Barricades: Maximum area 12 square feet, parallel to street; additional 2 square on each return (perpendicular to street); REQUIRED: 2' x 3' sign area reserved on barricade returns for tenants immediately adjacent to barricade.
Non-Ground Floor Tenant Signs: a single 6 square foot directory sign located adjacent to the first floor entrance (does not count toward 25 square foot area limitation above)
Courtyard Tenants: Each tenant permitted a sign that is no more than a 1:1 ratio (sign to tenant frontage), not to exceed 8 square feet, and located at the tenant entrance from the courtyard.
Required for Administrative Review
(provided by applicant)
Photo of the existing storefront, or elevations, with the proposed signage superimposed and to scale
Site plan showing property line, building footprint, and location(s) of proposed signs
Include property address, business name, and property owner's information on the plans
Completed "City of Beverly Hills Architectural Review
Application" (1 page) with property owner's signature or letter of authorization
Sign details including: type of letters, colors and materials, illumination method, connection details, dimensions of letters and overall sign, precise location upon façade (including spacing dimensions from sign to other architectural elements, left and right, top and bottom)
Calculations for all proposed signs individually and in total:
square footage of each sign to be measured by drawing the smallest possible rectangle around the sign
Architectural Commission Review
(not eligible for Administrative Review)
Multiple business identification signs (other than what is permitted for ground floor tenants)
Monument/ pole/ ground signs
Building identification signs
Business identification signs greater than 25 square feet Neon signs
Banners
Signs facing private property and/or an alley
Courtyard signs exceeding 8 square feet
Multi-colored signs (more than three colors, or gradations of color, not including black and white)
Murals
Construction barricade graphics
Blade/projecting signs
Attachment 6
Portable Signage Regulations in Other
Jurisdictions
PORTABLE SIGNAGE REGULATIONS IN SURROUNDING JURISDICTIONS City of Santa Monica
The code prohibits portable signs, which includes a-frame signs. However, the code allows temporary signs, subject to certain criteria. If an a-frame sign meets this temporary sign criteria, or if the sign is located in the Bayside Conservation (Promenade) District of Santa Monica, they may be permitted. The signs are subject to Architectural Review approval, which would be typically processed at the staff/Director level for this type of sign.
City of West Hollywood
The code prohibits portable signs, with the exception of valet signs and menu signs that are located within an approved outdoor dining area. Staff spoke to West Hollywood Planning staff, who clarified that while a-frame signs are not allowed to be placed on public property (such as the sidewalk), they are allowed to be used on private property. This type of signage would be considered temporary signage, which the code does not specifically regulate. West Hollywood staff indicated that reasons for the prohibition of a-frame signage included signage clutter, and potential issues with sidewalk clearances, and also mentioned that enforcement is proactive, but is mostly complaint-based if there is an issue with a specific a-frame sign.
City of Culver City
The code allows certain types of portable freestanding signs, and sets forth specific standards that apply to these types of signs, such as requiring that they must be located within a landscaped area that is at least 20 square feet. However, staff spoke to Culver City Planning staff, who indicated that while this type of signage may indeed be approved for installation by the Director of Community Development, it is not typically approved. They indicated that the reasons for not approving these signs include signage clutter, and sidewalk conflicts and potential safety hazards.
Attachment 7
Portable Signage Potential Benefits and
Concerns
POTENTIAL BENEFITS AND CONCERNS
Potential Benefits
The potential benefits of portable signs include that these signs can often act as valuable advertising for a business that is pushing out time-sensitive information, such as a daily menu special, or a special event or sale. These types of signs are specifically useful for this kind of information because they can be used to easily change out information, with the use of a chalkboard or whiteboard material, or with the use of printed displays that can be updated on a regular basis. These signs provide businesses with another highly desirable outcome – additional visibility, especially for passers-by who may not be aware of the products, goods, or services provided within the business. For example, this type of sign may be used to advertise special deals that are available to customers, or new or special services that are offered for a limited time.
These signs can help to create a pedestrian-oriented commercial and retail atmosphere as well.
Given the temporary and portable nature of these signs, they can also be utilized on an ad hoc basis, and therefore, provide the business owner with ample flexibility. In general, this type of sign can be created at a lower cost than a business identification sign, which means there is also a lower barrier to use of this signage. Additionally, the BHMC does not allow a large amount of window signage, which would often be used to advertise sales or special offers, so a portable sign could act as a possible solution for this gap in signage allowances.
Potential Concerns
There are several concerns associated with the use of portable signage. The first concern is the potential for over-use of signage if these signs are allowed in addition to existing signage allowances. The City’s branding is generally consistent with luxury, high-end design and aesthetics, especially in the Business Triangle area that includes high-end retailers. The use of too many signs, or signs with a high concentration of information may create a cluttered appearance that could be inconsistent with City branding. Another important concern with the use of portable signs are the associated potential safety hazards and potential for conflicts with sidewalk usage. Since portable signs are often situated on public sidewalk areas in front of the associated storefront, this presents the issue of conflicts with other uses of the public sidewalk such as: a pedestrian walkway, open air dining installations, and for accessibility by those with different physical abilities, such as persons using wheelchairs or assisted walking devices. If there are many different competing uses of the sidewalk in one particular area, this could also lead to pedestrians or those with different physical abilities to be forced to utilize another route or use the street for walking. The widths of sidewalks in the city’s commercial districts varies, and this may also factor into whether or not a-frame signs would create public right-of-way use conflicts. The City’s data shows that parkway widths (which includes both the sidewalk and a parkway area such as a tree well or planted area if it exists) along commercial streets are most commonly 12’ to 12.5’ wide, though this can range from narrower at 10’ (such as on S. Santa Monica Blvd.) or wider at 20’ (such as on S. Beverly Drive). Typically the sidewalk width is approximately half of the parkway width, which results in a 5’ to 6’ sidewalk, though this can also vary depending on the street.
The location of this type of sign in the public right-of-way can also create a trip hazard for those utilizing the sidewalk for travel, and may also present a safety hazard if the sign can potentially tip over due to interference or wind load. If portable signs were to be permitted to be installed on the public right-of-way, the City would require a minimum liability insurance policy to be submitted, similar to what is required for open air dining permits. In addition, since these signs are moveable, it may be difficult to enforce a requirement for them to be in a specific location on the sidewalk, as a member of the public may move the sign or interfere with it. Furthermore, the moveable nature of the sign can also present an issue for neighboring businesses, as the sign may be moved in front of or partially in front of an adjacent business, or there may be limited space if multiple businesses are utilizing portable signs on the same sidewalk. This can also present a potential conflict between directly adjacent businesses if there are disputes regarding where the sign can be located on the sidewalk and if they are both utilizing portable signs on the sidewalk.
Finally, there is a potential opportunity for operational issues to arise, such as business owners failing to properly store the sign during close of business, failure to place the sign in the correct/permissible location, and failure to maintain the sign in good condition.
Attachment 8
Survey Results
Business Community Survey Expanded Responses
Community Member and Customer Survey Expanded Responses
Attachment 9
General Plan Goals and Policies
GENERAL PLAN GOALS AND POLICIES
PORTABLE SIGNAGE AND BLADE
SIGNAGE ORDINANCE
Land Use (LU) Element
Goal LU 2 Community Character and Quality. A built environment that is distinguished by its high level of site planning, architecture, landscape design, and sensitivity to its natural setting and history.
Policy LU 2.1 City Places: Neighborhoods, Districts, and Corridors. Maintain and enhance the character, distribution, built form, scale, and aesthetic qualities of the City's distinctive residential neighborhoods, business districts, corridors, and open spaces. (Imp. 2.1, 2.2) Policy LU 2.4 Architectural and Site Design. Require that new construction and renovation of existing buildings and properties exhibit a high level of excellence in site planning, architectural design, building materials, use of sustainable design and construction practices, landscaping, and amenities that contribute to the City’s distinctive image and complement existing development. (Imp. 2.2, 2.3)
Policy LU 5.5 Walkable Neighborhoods. Maintain sidewalks, parkways, street trees, and landscaping in residential neighborhoods to promote walking as an enjoyable and healthy activity and an alternative to automobile use. (Imp. 3.1)
Goal LU 9 Diverse Districts and Corridors. A diversity of vital and active business and commercial districts providing a choice of uses and activities for the City's' residents and visitors.
Goal LU 10 Economically Vital Districts. Retention of existing businesses and attraction of new businesses, sustaining employment, well-paying jobs, and extraordinary economic activity.
Goal LU 11 Well-Designed and Attractive Districts. Retail and office districts that are welldesigned and attractive, provide a positive experience for visitors and community residents, and foster business activity.
Policy LU 11.1 Preservation of Pedestrian-Oriented Retail Shopping Areas. Preserve, protect and enhance the character of the pedestrian-oriented retail shopping areas, which are typified by a variety of retail shops with displays to attract and hold the interest of pedestrian shoppers, to ensure the continuity of the pedestrian experience. (Amended by Resolution No. 80- R-6218, 8-19-80.) (LU 2.2.3, pg LU-6)
Policy LU 11.3 Retail Street Frontages. Require that development and street frontages in districts containing retail uses be designed and developed to promote pedestrian activity including: (a) location and orientation of the building to the sidewalk; (b) transparency of and direct access to the ground floor elevation from the sidewalk; (c) articulation of street-facing elevations to promote interest and sense of quality; (d) inclusion of uses and public spaces that extend interior functions to the sidewalk such as cafes and plazas; and (e) use of pedestrian oriented signage and lighting. (Imp. 2.1, 2.2)
Circulation (CIR) Element
Goal CIR 7 Pedestrians. A safe and comfortable pedestrian environment that results in walking as a desirable travel choice, particularly for short trips, within the City.
Policy CIR 7.1 Pedestrian Safety. Design and maintain sidewalks, streets, and intersections to emphasize pedestrian safety and comfort through a variety of street design and traffic management solutions. (Imp. 3.7, 3.8)
Policy CIR 7.4 Pedestrian Improvements. Design safe pedestrian routes by collaborating with community groups to identify and implement needed and desirable improvements. (Imp. 7.3) Policy CIR 7.5 Pedestrian Network—Cohesive. Develop a cohesive pedestrian network of public sidewalks and street crossings that makes walking a convenient and safe way to travel. (Imp. 3.7)
Attachment 10
Public Correspondence
Dear City of Beverly Hills,
On behalf of our General Manager, Sam Jagger (in copy) we are sharing the below comments in regards to the A-Frame Signs.
Maybourne would support legislation surrounding the installation of A Frame Signs to maintain consistently and quality of branding.
The Maybourne Beverly Hills uses two current signs to make residents aware of our Food & Beverage offering that are key to the community and create a sense of place within the hotel.
Should there be guidelines established we would conform to these, and would also be happy to serve on committee to assist with establishing these.
Warmest regards,
Chelsea
Chelsea Bates
Executive Assistant
The Maybourne Beverly Hills
225 North Canon Drive
Beverly Hills, CA 90210
United States
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Outlook
FW: Signage
From Karen Myron <[email protected]>
Date Tue 3/11/2025 11:36 AM
To Chloe Chen <[email protected]>
_____________________
Karen Myron
Commission Specialist
Community Development Department
310-285-1126
From: tara riceberg
Sent: Monday, June 17, 2024 1:30 PM
To: CommentAC <[email protected]>
Subject: Signage
I want to thank the commissioners for their time and effort in helping the small business community of Beverly Hills.
As OpenBH determined that signage would help businesses survive, we still need them to thrive.
The Beverly Hills Chamber of Commerce and several retailers would like to participate in the ad hoc committee. We feel that our point of view is essential for determining what types of signs will be most effective in communicating with customers.
The restaurant parkletts have blocked street views of our stores, so sidewalk signage is essential.
Naturally, we want to keep Beverly Hills beautiful and maintain its elevated aesthetic.
We believe we can find a design standard that will work for everyone.
Again, thank you for your time.
Commissioner Tara Riceberg
3/11/25, 11:38 AM FW: Signage - Chloe Chen - Outlook
about:blank 1/2
(Recreation and Parks)
Owner, Tesoro Beverly Hills
Sent from the thumbs of Tara Riceberg, Curator of Happiness @BestGiftStoreEver
Tesoro Beverly Hills
416 N Canon Dr. BH 90210
BestGiftStoreEver.com
3/11/25, 11:38 AM FW: Signage - Chloe Chen - Outlook
about:blank 2/2
Sidewalk
Signage
1 year
Pilot
Program
As of the first week in April, the business
triangle and South Beverly Drive
64 sidewalk signs for 56 businesses, excluding
valet/parking lots
23 retail
16 food retail
9 restaurant
6 salon
4 other
Sidewalk Sign Placement
51 NEXT TO THE BUILDING 9 AT THE CURB 4 IN THE MIDDLE OF THE
SIDEWALK
Sidewalk Sign Styles
17 Printed
19 Chalk
28 Photography
19 A Frame Wood
24 A Frame Metal
8 A Frame Plastic
12 One Leg
1 Banner
Recommendations
1.Retail/Restaurant
signs should be
placed next to
building. Only Valet
signs at the curb.
2.Only 1 sign per
business, within size
guidelines
3. Street Front
Businesses Only ( no
courtyard or
upstairs)
4. No sidewalk
clutter ( café tables,
clothing racks,
brochure stands)
5. No photography
on signage- too
commercial and
aggressive.
Printed text is
cleaner visually.
Chalkboard is
charming and gives
Beverly Hills a small
city with a big heart
feel.
6. Signs must be in
good condition- no
flaking, fading,
chipped paint
7. No plastic signs or
plastic weighted
signs
8. As signs have
been allowed since
2020, I don’t see a
rush of businesses
suddenly
creating signage,
especially with a
Sign Permit Fee.
I believe only new
businesses would
want signage to
draw consumers.
Street Business Type North South East West 1 sign 2 signs building curb middle a frame wooda frame metala frame plastic one leg other chalk printed photograph photo subject notes Brighton Way Gavert salon 2 2 2 2 1 3 sets of café tables in front of non-restaurants (6 signs) Concierge pharmacy retail 1 1 1 1 1
Seraphine Maternity retail 1 1 1 1 1 X- women
Christofle retail 1 1 1 1 1 X- silver serveware
English Rabbit retail 1 1 1 1 1 clothing rack w balloon Camden BH Lashes + Nails salon 1 1 1 1 1
(5 signs) Teuscher food retail 1 1 1 1 1
Wrapstar food retail 1 1 1 1 1
Beverly Bar restaurant 1 1 1 1 1
Veniroe retail 1 1 1 1 1 X- jewelry
Bedford
(3 signs) Pressed Juice food retail 2 2 2 2 2 X,X- juices Sheera food retail 1 1 1 1 1
Roxbury
(3 signs) Polestar car retail 2 2 1 1 2 2
Mickey Fine food/retail 1 1 1 1
Canon
(9 signs) Shole salon 1 1 1 1 1
Tesoro retail 1 1 1 1 1
Euro Café food retail 1 1 1 X 1 x- food pics not street frontage; inside courtyard Ma Maison interior design office/retail 1 1 1 1 1 not street frontage; inside courtyard Core Power fitness studio 1 1 1 1 1 X-women
Nusr-Et restaurant 2 2 2 1 1 1 1 X- rare steak
Maybourne restaurant 1 1 1 1 1
260 Sample retail 1 1 1 1 1
Rodeo Realty café table, 3 brochure/newspaper racks
Street Business Type North South East West 1 sign 2 signs building curb middle a frame wooda frame metala frame plastic one leg other chalk printed photograph notes Crescent
(2 signs) Pioneer retail 1 1 1 1 1 sign sponsor Coca-cola BH Market + Deli food retail 1 1 1 1 1
Street Business Type North South East West 1 sign 2 signs building curb middle a frame wooda frame metala frame plastic one leg other chalk printed photograph notes North Beverly
(12 signs) Tags retail 1 1 1 1 1
Aroma360 retail 2 2 2 2 2 XX-product shot
Aesop retail 1 1 1 1 1
Beverly Gardens Courtyard food retail 1 1 1 1 1 X-food, beersextra tall, chipped paint Choice Contemporary retail 1 1 1 1 1 X-prouct shot of artworks Anine Bing retail 1 1 1 1 1 X-woman reclining
ALC retail 1 1 1 1 1
Nate n' Al's restaurant 2 2 1 1 1 1 1 1 X- deli platters sign near tables, umbrellas-sidewalk clutter Crate & Barrel retail 1 1 1 1 1
Jeni's Ice Cream food retail 1 1 1 1 1
South Beverly
(12 signs) Burger Lounge food retail 1 1 1 1 1 X- food
Ingrid Wittman retail 1 1 1 1 1 1
Amo Coffee food retail 1 1 1 1 1 X-coffee cup
BH Cookie food retail 1 1 1 1 1 X-food photos
CA Pita food retail 1 1 1 1 1 X-menu items
Planet Beauty retail 1 1 1 1 1
Epiphany retail 1 1 1 1 1
Black Orchid Florist retail 1 1 1 1 1
CPK restaurant 1 1 1 1 1 1 X- menu items
JLE Nail Salon salon 1 1 1 floor banner 1 too tall- list of services The Bikini Shop retail 1 1 1 1 1
Parakeet restaurant 1 1 1 1 1 X-food item also has covered cart; sign near neighbor's biz Street Business Type North South East West 1 sign 2 signs building curb middle a frame wooda frame metala frame plastic one leg other chalk printed photograph notes Santa Monica
(15 signs) Townhouse salon 1 1 1
Hastens retail 1 1 1 1
Dr Doris dermatologist 1 1 1 1 1
The Nosh restaurant 2 2 1 1 1 1
Maxfield Jewelry retail 1 1 1 1
Pain Quotidiene restaurant 1 1 1 1 x-food
Kazumi salon 1 1 1 1 Xphoto
Murats tailor 1
Hey Tea food retail 2 2 2 2 2 XX- food
Royal Lobster food retail 1 1 1 1 1 X-food
Shake Shack restaurant 1 1 1 1 1 X-food
Sprinkles food retail 1 1 1 1 1 X-food
AGCF retail 1 1 1 1 1 X-woman
Street Business Type North South East West 1 sign 2 signs building curb middle a frame wooda frame metala frame plastic one leg other chalk printed photograph notes 64 signs-56 businesses 14 7 21 25 46 16 (8 sets of 2) 51 9 5 19 24 8 12 1 19 17 28 1 April 1, 2025
Honorable Planning Commission Chair Terri Kaplan
Beverly Hills Planning Commission
City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Chair Kaplan and Members of the Beverly Hills Planning Commission:
The Beverly Hills Chamber of Commerce writes to you in support of the proposed draft ordinance under your consideration which would permit the use of portable and/or blade signage for restaurants, retailers and exercise clubs on commercial streets in the city under certain criteria.
The Chamber, in partnership with the City of Beverly Hills, has operated a Small Business Task Force which consists of businesses (primarily retailers and restaurants) across different commercial areas of the city to get input on various topics affecting the business community.
After considerable discussion, the work of the Task Force identified that these businesses would benefit from having the ability to display A-frame and/or blade signage to increase the visibility of their establishments and others to potential customers.
The Chamber understands and agrees with the need to avoid clutter and to ensure safety, including minimum clearances, and to maintain the aesthetic of the city. Therefore, the Chamber agrees with the creation of a number of criteria identified in the draft ordinance that would accomplish these goals and create a pilot program to evaluate how it is working. 2 The Chamber thanks the City staff, the businesses, community, Architectural and Design Review Commission and this Commission for their work to date on this important issue for our business community.
Todd Johnson
President and CEO
Beverly Hills Chamber of Commerce