WRITTEN PUBLIC
COMMENTS RECEIVED
Hello,
It is with gratitude and appreciation that I want to thank City Council for the consideration for adoption of the proposed amendment to sign regulations which will allow portable signage and blade signage in Beverly Hills. I agree with the criteria and regulations that were unanimously recommended by the Planning Commission to City Council.
This approval instills confidence and support for small businesses in our community and inspires future entrepreneurs. I am in full support.
Thank you again,
Sherry Andrus
Owner & Curator, Epiphany Boutique
This public comment pertains to agenda item F2 regarding portable signage.
Honorable Mayor and City Council:
I want to be clear that I fully support the pilot program for portable signage in appropriate business zones, as I do believe that sidewalk signage can improve customer traffic for retail businesses, and I have been a very vocal proponent of supporting our local businesses.
I have one concern that I ask Council to consider and address with this program, and that is the issue of monitoring the content of these signs to ensure the content is appropriate for all ages and maintains Beverly Hills standards.
There is a cafe in town that regularly displays portable signage that has been offensive to residents. The messaging that has been brought to my attention includes:
“Coffee, Cocaine, Croissants. We’ve Got 2 Out of The 3.” “I’ve Got a Dick Big … You That Read Wrong! You Read That Wrong Again!” “We May Not Have Baby Oil, But We Definitely Have Pumpkin Spice.” The last message is a direct reference to the current sexual abuse and trafficking case against P Diddy. It refers to his alleged use of large amounts of baby oil discovered at his home for the purpose of lewd sexual acts, including those involving minors, which has been highly publicized.
These types of messages are clearly not in good taste, and are not what we expect of a Beverly Hills business. I would ask that we have some assurance that the City will reserve the right to revoke a permit for inappropriate content, whether in text or visuals.
I hope you do approve the pilot program while taking my concern into consideration, and put forth and enforce criteria for content.
Thank you,
Tiffany Davis
1 VIA Email Only
May 14, 2025
Honorable Mayor Sharona Nazarian and Beverly Hills City Council City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Mayor Nazarian and Members of the Beverly Hills City Council:
The Beverly Hills Chamber of Commerce writes to you in support of the proposed draft ordinance under your consideration which would permit the use of portable and/or blade signage for restaurants, retailers and exercise clubs on commercial streets in the city under certain criteria.
The Chamber, in partnership with the City of Beverly Hills, has operated a Small Business Task Force which consists of businesses (primarily retailers and restaurants) across different commercial areas of the city to get input on various topics affecting the business community.
After considerable discussion, the work of the Task Force identified that these businesses would benefit from having the ability to display A-frame and/or blade signage to increase the visibility of their establishments and others to potential customers. A draft ordinance has been vetted by the City’s Architectural & Design Review Commission and Planning Commission and is now under your review.
The Chamber understands and agrees with the need to avoid sidewalk clutter and to ensure safety, including minimum clearances, and to maintain the aesthetic of the city. Therefore, the Chamber agrees with the creation of a number of criteria identified in the draft ordinance that would accomplish these goals and create a pilot program to evaluate how it is working. 2 The Chamber thanks the City Council, staff, businesses, community, the Architectural and Design Review Commission and Planning Commission for their work to date on this important issue for our business community.
Todd Johnson
President and CEO
Beverly Hills Chamber of Commerce