STAFF REPORT
Meeting Date: September 16, 2025
To: Honorable Mayor & City Council
From: Chad Lynn, Deputy Director of Special Projects, Public Safety Subject: Recommendation of the Beverly Hills City Council Liaison / Rodeo Drive/ Special Events/ Holiday Program Committee Regarding the 2025 Rodeo Drive Holiday Lighting Celebration program, Rodeo Drive Holiday Banners and Seasonal Programming
Attachments: 1. Rodeo Drive Committee Proposal for Holiday Lighting Celebration 2025
2. Budget Slides from August 18 and September 11, 2025
Council Liaison Meetings
3. City Council Liaison Rodeo Drive/Special Events/Holiday Program Committee Report from September 11, 2025
(without Attachments)
INTRODUCTION
A recommendation of the Beverly Hills City Council Rodeo Drive / Special Events / Holiday Program Committee, Mayor Nazarian and Councilmember Friedman, regarding the Rodeo Drive Committee’s proposed Holiday Lighting Celebration Program and budget approval of $750,014, including $662,325 for the baseline program, $22,689 in additional recommended elements, $52,500 in one-time capital costs for acquisition of an audio system for Rodeo Drive, and $12,500 for the installation, maintenance, removal and storage of the audio system.
DISCUSSION
Each year the City sponsors a signature holiday program designed to celebrate the season and attract visitors from around the region to shop, dine and stay in Beverly Hills.
On July 1, 2025, the Beverly Hills City Council reviewed and approved the proposal from the Rodeo Drive Committee (RDC) for the 2025 Holiday Décor elements, themed “Enchanted Holiday Dreams.”
This overview is specific to the Rodeo Drive Holiday Lighting Celebration, proposed for Thursday, November 13, 2025 (Attachment 1). This includes the overall program elements, street closures, approval of sponsorships, City labor and fee waivers, the associated budget and Rodeo Drive Holiday Banners.
Meeting Date: September 16, 2025
The historic cost of the Holiday Lighting Celebration going back to 2022 has ranged from $904,000 to $1.03 million, and is traditionally funded from Transient Occupant Tax (TOT). For comparison, last year’s Holiday Lighting Celebration was approved at $1,028,966. If the cost of materials and operations is estimated to escalate by 8% for the 2025 year, the estimated cost of production would be approximately $1.1 million. Based on the current estimated reduction of TOT, the available TOT funding for the 2025 Holiday Lighting Celebration is $673,151, leaving an estimated deficit of $438,132 to fund a historically similar production.
Program Elements
On August 18, 2025 the Committee reviewed the initial proposal from the Rodeo Drive Committee (RDC) for the Holiday Lighting Celebration which exceeded the available budget for this program. At the direction of the Liaisons, the RDC returned to the Committee on September 11, 2025 with a baseline proposal within the available budget and included fundamental elements outlined by the Liaisons and preferred by the RDC.
Fundamental elements include the following:
• A commitment to site safety and security
• A main stage with performances and interactive street performers leading up to and surrounding the holiday lighting
• Backdrops for photos and social media
• A Santa and Fireworks show and finale
• Proper Infrastructure and Production Elements
o Generators
o Heavy Equipment and Anchors
o Overnight Site Security
o Signage
o Cleaning Services and Restrooms
After an iterative process of proposal, reviews, reductions, and replacements, the RDC provided a proposal that included these elements and remained within the baseline available TOT budget. Attachment 2 illustrates the progressive process undertaken by the Liaisons and RDC, with multiple and continuous updates to the program elements leading up to the final recommendations.
After reviewing and modifying the program to meet the budgetary restriction, the RDC remained committed that four additional elements, which were removed from the original proposal based on prioritization of the fundamental program elements, were essential to produce an event that meets the Rodeo Drive experience and luxury standard. These elements are as follows:
• IMAG Camera Package and Operation
• Content Video Monitors and Operations (Requires IMAG Camera Package) o Reduced from 13 to 8 Units
• Two (2) Wine Gardens
• Extended Audio Programming for the Holiday Season (Non-Event Day Audio) o Holiday music played along the sidewalk on Rodeo Drive Wine Gardens
The RDC was able to secure sponsorships for the wine gardens from two local business:
AutoVault and Geary’s. In exchange for their sponsorship, it is requested the business names and logos be displayed at the wine gardens along with the Rodeo, City and event logos. These program elements will be cost neutral to the event budget.
Meeting Date: September 16, 2025
At the direction of the Liaisons, the RDC is continuing to seek sponsorship opportunities beyond the wine gardens.
Extended Audio Programming
Currently, there are sidewalk speakers installed for the duration of the holiday season on Brighton, Dayton, N. Beverly and N. Canon. This system plays holiday music from the November 13th event until approximately the first week of January starting at 11am daily.
Separately, the historic Holiday Lighting Celebration has an audio system for both the lighting ceremony and for eight (8) weeks of holiday music on Rodeo Drive located in the center median which has a playlist specially curated for Rodeo Drive. The RDC considers this a fundamental element of the ongoing program.
As an alternative to the historic center median audio system, it is proposed the City transition the Rodeo Drive audio programing from the Holiday Lighting Celebration program (and budget) to the Citywide Lighting and Décor CIP administered by Public Works. Transitioning this program would be accomplished by expanding the existing audio system to Rodeo Drive. There is a one-time capital cost for the acquisition of the audio system of $52,500 which includes an audio patch to allow for Rodeo Drive to curate and play music separately from the existing City system1. There is an ongoing, annual cost of $12,500 for the installation, maintenance, removal, and storage. The total first year cost of the system would be $65,000.
Although this transition carries an up-front capital investment by the City, it has a small savings in year two and an ongoing, growing savings for each additional year of service compared to the current cost of a center median audio system. Although the system is not as robust and flexible as the system traditionally used for the Holiday Lighting Celebration2, the RDC has committed to its use for at least two years to ensure cost recovery by the City. If the system continues to be used in years 3-5, additional cost savings would be realized. Estimated costs and savings, including cumulative savings over multiple years, and are represented in the chart below:
Estimated Annual Cost and Savings3
Year Historic Cost Proposed Cost Annual
Savings
Cumulative
Savings
1 $40,000 $65,500 ($25,500) ($25,500)
2 $40,000 $12,500 $27,500 $2,000
3 $40,000 $12,500 $27,500 $29,500
4 $40,000 $12,500 $27,500 $57,000
5 $40,000 $12,500 $27,500 $84,500
Camera and Monitors
The location of the stage with the main programing is capable of supporting a viewing crowd (shoulder to shoulder) gathered around the stage of approximately 1,200 people.
At the peak of the holiday lighting celebration, there can be between 5,000 and 10,000 1 This system would be capable of either playing the music played throughout the City or take a separate audio source.
2 This system would NOT replace the audio system for the actual event, however it would reduce the use of that system to event day only.
3 Based on straight-line cost assumptions without differential cost escalations. Since labor is the majority of cost in the historic cost and capital is the majority of cost in the proposed cost, this is the most conservative method for estimating cost savings.
Meeting Date: September 16, 2025
people in attendance along Rodeo Drive. In order to ensure guests are able to see the show along the full span of Rodeo Drive and are not encouraged to crowd the stage area, it is recommended that a minimum of eight (8) monitors (reduced from historical 13) be provided throughout Rodeo Drive for viewing and balancing the crowd throughout Rodeo Drive. Although not the primary reason for the inclusion of this program element, once present, the monitors are also capable of displaying event information and QR codes for local businesses and restaurants.
The cost of adding these elements to the production is $22,689 which includes $9,975 for the camera(s) and $12,714 for the monitor system. This includes the installation, cabling, syncing, securing, operation, and removal of the system.
In addition to funding, the proposal from the RDC includes a standard request for the City to waive or absorb several fees. Those include soft costs of permits and hard costs for labor, including police, fire, and public works. The total estimated cost for fee waivers and personnel is anticipated to be approximately $70,000 based on the current fees schedule and historic costs. The requested waivers include contingency funding for added closures and/or security. Out of an abundance of caution, over the past year, the City has occasionally increased its historic deployment based on global and regional events that may occur around the time of an event. Although not anticipated, staff is including potential contingency costs for this deployment.
Street Closures
Preparation, production and striking of the program requires street closures. The Liaison committee is recommending street closures supported by the RDC and consistent with the historic closures related to this event from Wednesday, November 12 at 9pm until Friday, November 14 at 6am as follows:
• Rodeo Drive from S. Santa Monica Boulevard to Wilshire • Dayton Way from Rodeo Drive to the alleyways to the East and West • Brighton Way from Rodeo Drive to the alleyways to the East and West • Access to the Rodeo Collection Garage on the 400 block will be discussed with impacted tenants
• Access to the City’s Brighton Garage and Two Rodeo Garage will be maintained through the alleyways.
Banners
Three options related to Rodeo street-pole banners were presented to the Liaisons at the August 18th meeting. Based on feedback from the Liaisons, the RDC presented two updated options at the September 11th meeting. With feedback and direction from the Liaisons at the meeting on the 11th, the RDC will present a single version of the banners incorporating components from all of the options, including the colors, ornamental background elements, foreground and lettering colors, and a modified nutcracker (updated facial expression) based on the actual nutcracker design that is part of the Holiday Décor program.
Consistent with prior years, a total of 28 banners will be installed along Rodeo Drive, with 20 positioned on the center median and 8 along the sidewalk. Consistent with the historical practice, the City will assumed responsibility for funding the cost of these banners outside of the event budget.
Promoting the Event
The Rodeo Drive Committee as well as the Beverly Hills Conference and Visitors Bureau, the Beverly Hills Chamber of Commerce, and the City of Beverly Hills, will be planning and executing a coordinated marketing plan that includes social, digital, and print media Meeting Date: September 16, 2025
for the entire holiday season related to the Holiday Lighting Celebration, décor and special programing.
Holiday Décor Update
The Citywide holiday décor, administer by Public Works, and separate from the Rodeo Drive holiday décor program, has been reviewed by the City Council Liaison and the only change was to use warm white lights in the existing spans on Brighton Way instead of colored lights. All other décor will remain the same and no additional funding was needed.
Rodeo Drive Holiday décor has been ordered and is in the process of fabrication. At the July 1, 2025 Study Session approval for this décor, a question was asked about consideration of an 18’ nutcracker, 4’ diameter ornaments and the potential to donate the used elements to a ‘sister city’. With respect to the nutcracker, based on the unit cost, specialized packing, transportation, and installation anchoring, this nutcracker was not economically feasible and presented a challenge at the intended location(s). Regarding the ornaments, four-foot by four-foot ornaments were available; however, in addition to the cost being three-times the cost of 36” ornaments, the required footprint for mounting on the four-foot-wide median platforms impacted the space left for other design elements.
Following up on donation opportunities, the City’s production company has identified a 501c3 organization that will be screened to potentially work with for current and future donation opportunities.
FISCAL IMPACT
Funding for the Rodeo Drive Holiday décor, as well as the Rodeo Drive Holiday Lighting Celebration, comes from TOT. The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the TOT. The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years.
Using the current TOT budget estimate of $46,364,000 for FY 25/26, the one-seventh available funding would be approximately $6,623,000. In FY 25/26 this includes Councilapproved, recommended and to-be-determined funding for:
Description of Program to be Funded
from Tourism & Marketing Budget (TOT)
Prior Budget
Allocation FY
24/25
Potential Budget
Allocation FY
25/26
Intellectual Property Legal Services $100,000 $100,000
Conference & Visitors Bureau
Requested funding for FY 25/26
Work Plan
$4,987,891 $4,668,581
Rodeo Drive Committee
Requested funding for FY 25/26 Work
Plan
$197,998 $184,998
Portion of the Beverly Hills Chamber of
Commerce Work Plan
Requested funding for FY 25/26, including
additional funding
$173,245 $153,730
Landscape Funding for Rodeo Drive
Estimate as actual may vary
$30,000 $30,000
Meeting Date: September 16, 2025
Concours D'Elegance in 2026
Estimate based on prior year $300,000 $315,000
Contingency Funding for other Tourism &
Marketing Events (including the Holiday
Lighting Celebration and Rodeo Drive
Holiday
Décor for Holidays 2025)
$1,529,866 $1,170,691
Total $7,319,000 $6,623,000
At the City Council meeting of July 1, 2025, the City Council approved $497,969 for the Rodeo Drive Holiday Décor program, leaving $673,151 remaining of the budgeted $1,170,691 contingency funding for the Rodeo Drive Holiday Lighting Celebration.
Based on historic costs, cost for a similar full production is estimated at $1,111,283, for a total anticipated cost of Décor and Celebration of $1,609,252, leaving a funding gap of $438,132 for a traditional 2025 program.
Based on the Liaison recommended program, the requested budget would be as follows:
• $685,014 for the recommended program
o $662,325 Baseline recommended program
o $22,689 Enhanced program elements (Camera and Monitors) • $65,000 for the transition of the extended audio program o $52,500 one-time cost for the acquisition of the system ▪ $49,500 for acquisition of the speakers, transmitters and equipment ▪ $3,000 for acquisition of the audio patch for unique audio input o $12,500 ongoing cost of installation, maintenance, removal and storage Funding for the Holiday Lighting Celebration program as recommended would be as follows:
• $673,151 from TOT (00101311)
• $11,863 from CIP 0635 Citywide Lighting and Décor
Funding for the transition of the Rodeo Drive extended holiday audio program would be as follows:
• $65,000 from CIP 0635 Citywide Lighting and Décor
o $12,500 in ongoing installation, maintenance, removal and storage fees will remain in the Citywide Lighting and Décor program or its successor The total funding request for the recommended program, including the Holiday Lighting Celebration and the first-year costs associated with the transition of the extended Rodeo Drive holiday audio program is $750,014; this is $76,863 more than the available TOT funding available which will be paid using CIP 0635 - Citywide Lighting and Décor.
Additionally, staff is requesting a waiver of up to $70,000 in permit fee and labor costs associated with the event.
RECOMMENDATION
Staff recommends the City Council:
• Approve the recommended banner design
• Approve the recommended street closures
• Approve the recommended baseline program, budget and funding for the event Meeting Date: September 16, 2025
• Approve the recommended budget and funding for the enhanced elements • Approve the transition plan for the extended audio program • Approve sponsorship of the two (2) wine gardens for the event o Direct the RDC to continue seeking sponsorship for the program and return to the City Council with specific opportunities and conditions • Approve the waiver of City permit fees and labor costs Jeff Muir
Director of Finance
Keith Sterling
Deputy City Manager
Approved By Approved By
Attachment 1
Holiday Lighting Celebration
T H U R S D AY, N O V E M B E R 1 3 , 2 0 2 5
5-8PM
J. BEN BOURGEOIS PRODUCTIONS, INC
Rodeo Drive Holiday in the Media
EXAMPLES OF GLOBAL REACH
Global Media Coverage
1,168 articles in 48 countries in 6 continents
Global Audience Reach
6.2 Billion - 21.3% month on month increase
Total Publicity Value
$58.9 Million- 20% month on month increase
Source | Muck Rack 11/1 - 11/30/2023
N O V E M B E R 2 0 2 3
Street Banner Design
CENTER MEDIAN SIDEWALK
Street Closure Request
J. Ben Bourgeois Productions, Inc.
717 N. Cahuenga Blvd. Suite B2
Los Angeles, CA 90038
323-960-0600
Printed : 08/07/25
314
Patek
Philippe
Art
Goyard
405
DRIVEWAY
WALKWAY
DRIVEWAY
WALKWAY
WALKWAY
Cartier
411 Bulgari
433
Under
Const.
445
Zegna
455
Saint
Lauren
469
439 1/2 Empty
West
9528
Anne
Fountaine
9525
Bonpoint
9521
Christofle
9515
Wolford
9511
Under
Const.
401
Bulgari
431 Stuart
Weitzman
437
Grand
Seiko
439
Panerai
441 Bijan
443
Brioni
447
Piaget Boucheron
465 Vacant
459
Alexander
McQueen
457
Hideaway
Amiri
461
Max Mara
451
CD
Parking Lot
Burberry
301
Christion Dior
309
IWC 317 315
329
Tod's
333
Loro
Piana
337
Prada
Gucci 343
347
Gucci
355
Salvatore
Ferragamo
357
Vacheron
Constantin
365
Under
Const.
371
What Goes Around
Comes Around
9520
313, 315, 317,
319, 323
Under
Construction
CD
Parking Lot
Loewe 323 319 317 315 313
327
Tod's
333 295
Louis Vuitton
201A
Rimowa
201B
Fendi
DISPLAY
DN
DN
DN
DN
DN
DN
DN
OPEN
DISPLAY DISPLAY
DISPLAY DISPLAY DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY DISPLAY
DISPLAY DISPLAY
DISPLAY
DISPLAY
DISPLAY
DISPLAY DISPLAY
DISPLAY DISPLAY DISPLAY
+9.83'
+9.33'
-1.03' DISPLAY
VIA RODEO
VIA RODEO
DN
UP
UP
UP DN
DN
UP UP
UP
TIFFANY 210
TIFFANY
220
Brunetto
Cucinelli
230
Carolina
Herrer
238
Golden
Goose
240
Versace
242
Michael
Kors
260
Lanvin
270
Stefano
Ricci
256
Persol
252
Peter
Marco
270
Stefano
Ricci
234
Max Mara 224
Gallerie
Michael
TIFFANY
280
Brequet
262
David Orgell
254
Audemars
Piguet
248
Versace
236
Porche
Design
_?_
Porche 222
Richard
Mille 214
Vertu
208
Cafe 208
216
Westime
204
Serapian
Milano
_?_
Stephen
Webster
250
Jimmy
Choo
WALK THRU
300
Van Cleff
& Arpels
308
Harry
Winston
310
Harry
Winston
320
Bottega
Veneta
324
Valentino
346
Tom Ford 370
Officine
Panerai
Jaeger Le
Coultre
Roger
Dubuis
326
Yves St.
Laurent
328
St. Laurent
332
Givenchy 338
Balenciaga 340
Moncler
360
Vacant
360
Vacant
362
Tory
Burch
366 370 Under Const. 360
Vacant
360
Dior
Officine
Panerai
Jaeger Le
Coultre
Roger
Dubuis
370
Under
Constr.
Under
Constr.
Under
Constr.
Under
Constr.
400
Chanel
468
Vacant
456
Celine
444
Ralph Lauren
436
Giorgio Armani Lancer M.D. - 440
414
MCM
418
Balenciaga
420
Louis
Vuiton
430
Jaeger
Le Coultre
434
Hemes
428
Vacant
LITTLE SANTA MONICA
RODEO DRIVE RODEO DRIVE
RODEO DRIVE
RODEO DRIVE
RODEO DRIVE
DAYTON WAY
DAYTON WAY
BRIGHTON WAY
BRIGHTON WAY
WILSHIRE BOULEVARD
Power
Panel
Staircase Staircase Power
Panel
Staircase Staircase
Fred Hayman Pl.
ALLEY ONE WAY
ONE WAY
ALLEY ONE WAY ALLEY
Beverly Dr. Beverly Dr.
ALLEY ONE WAY ALLEY ONE WAY ALLEY
Rodeo F Rodeo Fire Lane 12' ire Lane 12'
Ralph Lauren
6 ft canopy
NOT INSTALLED
DUE TO ART
INSTALLATION
NOT INSTALLED DUE
TO ART INSTALLATION NOT INSTALLED DUE
TO ART
INSTALLATION
NOT INSTALLED DUE TO
CONSTRUCTION
NOT
INSTALLED
DUE TO ART
INSTALLATION
NOT INSTALLED DUE
TO CONFLICT ON
STREET
NOT INSTALLED
DUE TO
CONSTRUCTION
NOT
INSTALLED
DUE TO
CONFLICT ON
STREET
NOT INSTALLED
DUE TO ART
INSTALLATION
NOT INSTALLED DUE
TO CONSTRUCTION
NOT INSTALLED DUE
TO CONSTRUCTION
BRIGHTON WAY ALLEY
9510
Parking
ALLEY
ALLEY
Fred Hayman Pl.
Relocate from Corner and
set inbetween existing
Under
Const.
428 312
Rolex
449
Beverly
Pre Existing City K-Rail
Under
Construction
413
Rodeo Drive Holiday Lighting Celebration
Street Closure Request
9:00 PM Wednesday November 12, 2025
Through
6:00 AM Friday November 14, 2025
Main Stage
J. Ben Bourgeois Productions, Inc.
717 N. Cahuenga Blvd. Suite B2
Los Angeles, CA 90038
323-960-0600
Printed : 08/13/24
Goyard
405
Cartier
411
Under
Const.
401
Salvatore
Ferragamo
357
Vacheron
Constantin
365
David
Yurman
371
370 362
Dior
366
370 Under Const. R
360
Loro
Piana
370
Under
Constr. 400
Chanel
414
MCM
RODEO DRIVE
Fencing
a
n
e
1 2'
t
s
A
ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp Stageline
SL 100
2018 Model
F44
1 m
F44
1 m
ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp ADA Cable Ramp 5' ADA Walk Space Must be Kept Clear
Sight Lines
9,656 sq ft
Aprox 1200 people
Shoulder to shoulder
Optimal
1,057 sq ft
Aprox 130 people
Shoulder to shoulder
Partial
583 sq ft
Aprox 72 people
Shoulder to shoulder
Partial
2,248 sq ft
Aprox 280 people
Shoulder to shoulder
Partial
5' ADA Walk Space Must be Kept Clear 5' ADA Walk Space Must be Kept Clear 362
Tory
Burch
360
Dior
Under
Cons.
371
BRIGHTON WAY AT RODEO DRIVE
Stage Performers
EMCEE’S
BALLET COUPLE
HOLIDAY VOCALISTS
DJ LADY SHA
I N T E R N AT I O N A L
STAR - BEI BEI
BELLE CHOIR DUO SECOND-LINE BAND
Street & Interactive
Entertainment
THE LAND OF ROAMING SWEETS
NUTCRACKER & SUGARPLUM SKATERS
MOTHER GINGER
SURPRISE PERFORMERS FROM UNDER COSTUME
ROAMING PUPPET
I N S I LV E R & B LU E
NUTRACKER “MOUSE KING”
INSPIRED HOLIDAY HELPERS
ROAMING CAROLERS
S T I LT B A L L E R I N A S
Special Guest
Performances
FEATURED SINGERS
CELEBRITY GUEST TALENT
MUSICAL & STAGE TALENT
COMMUNITY YOUTH PARTICIPATION
Santa’s Arrival & Fireworks
Food Trucks
City Partnerships
Chamber of Commerce to promote the event on their main social media channels of Instagram, Facebook, Twitter, and on NowBeverlyHills channels of Instagram and Facebook
Chamber to feature the event in upcoming eNewsletters for members and nonmembers (with a distribution size of ~10,000 email subscribers) Chamber to feature the event in upcoming eNewsletters for NowBeverlyHills (with a distribution size of ~5,000 email subscribers). Promotion of the event in the NowBeverlyHills newsletter and on NowBeverlyHills social media channels a week to 10 days out.
Chamber to do a restaurant guide of where to eat on event night, including kid friendly restaurants, and reach out to Chamber members to coordinate calendars to avoid conflicts with businesses.
Chamber will announce the event during upcoming committee meetings, and meetings with businesses to additionally promote the event. •
•
•
•
•
City Partnerships
CVB will create an event listing on LoveBeverlyHills.
com with pertinent information and link to RDC
website for more information.
CVB will promote the event on their social media
channels, including Instagram, Facebook, Twitter,
TikTok, Pinterest and YouTube. Social media posts will
link to CVB event page, where applicable.
CVB will also create an event image “slider” on their
website home page which will link to the event page
listing.
CVB will feature the event in their upcoming Visitor,
Media, Trade and Partner eNewsletters with a total
delivered distribution size of ~34,000 opt-in
subscribers.
•
•
•
•
CVB will create Rodeo Drive Holiday Lighting
Celebration and holiday destination videos to be
promoted and distributed via its owned channels
and paid media partners.
CVB will create a holiday itinerary, including
the Rodeo Drive Holiday Lighting Celebration
and all relevant events, throughout the season
which will be featured prominently on their
website and promoted via their social media and
newsletter channels.
CVB will deploy a holiday campaign, Celebrate
Together in Beverly Hills, on November
10 through December 31, 2025, featuring
destination content and hotel offerings with a
media buy targeting drive-market consumers to
stay, shop, dine, and play in Beverly Hills during
the holiday season.
•
•
•
Budget
Estimate
/dzK&
s
Z>z,/>>^ͲZK
KZ/s
,K>/z>/',d/E'
>
Zd/KE
s
Edd
Θd/D
͗dŚƵƌƐĚĂLJ͕EŽǀĞŵďĞƌϭϯ͕ϮϬϮϱĨƌŽŵϱ͗ϬϬƉŵͲϴ͗ϭϱƉŵ
/E^d>>d/KE͗EŽǀĞŵďĞƌϭϮ͕ϮϬϮϱΛϵ͗ϬϬƉŵͬKƵƚďLJϲ͗ϬϬĂŵŽŶEŽǀĞŵďĞƌϭϰ͕ϮϬϮϱ ϮϬϮϰdKd>^ ϮϬϮϱZ Yh
^d
ϭ KW
E/E'E/',d
>
Zd/KEͲdŚƵƌƐĚĂLJ͕EŽǀĞŵďĞƌϭϯ͕ϮϬϮϱ ΨϭϳϬ͕Ϭϵϭ͘ϬϬ Ψϵϰ͕ϲϬϱ͘ϬϬ Ϯ DĂŝŶ^ƚĂŐĞWůĂƚĨŽƌŵ͕>ŝŐŚƚŝŶŐ͕ƵĚŝŽ͕ZŝŐŐŝŶŐΘ;ϭͿ> sŝĚĞŽtĂůůĂĐŬĚƌŽƉ
ϯ KW
E/E'E/',d
>
Zd/KEͲdĞĐŚŶŝĐĂů>ĂďŽƌΘKǀĞƌŶŝŐŚƚƌĞǁ Ψϭϰϯ͕ϲϲϬ͘ϬϬ ΨϭϬϱ͕ϬϮϬ͘ϬϬ ϰ >ĂďŽƌĨŽƌĂůůdĞĐŚŶŝĐĂůĞƉĂƌƚŵĞŶƚƐ͕dĞĐŚŶŝĐĂůŝƌĞĐƚŝŽŶ͕ƌĞǁŚŝĞĨΘ>ĞĂĚƐ ϱ KW
E/E'E/',d
>
Zd/KEͲ
ŶƚĞƌƚĂŝŶŵĞŶƚ
ůĞŵĞŶƚƐ Ψϭϰϳ͕ϬϱϬ͘ϬϬ Ψϵϭ͕ϴϱϬ͘ϬϬ
ϲ KƉĞŶŝŶŐEŝŐŚƚdĂůĞŶƚ͕^ĂŶƚĂDŽŵĞŶƚ͕&ĞĂƚƵƌĞĚ'ƵĞƐƚΘ^ƉĞĐŝĂůƚLJĐƚƐ ϳ KW
E/E'E/',d
>
Zd/KEͲWƌŽĚƵĐƚŝŽŶ
džƉĞŶƐĞƐΘ^ƉĞĐŝĂůƚLJ
ůĞŵĞŶƚƐ ΨϮϭϳ͕ϲϯϰ͘ϬϬ Ψϭϰϵ͕ϵϵϬ͘ϬϬ
ϴ WƌŽĚƵĐƚŝŽŶ͕ZĞƐƚƌŽŽŵƐ͕ZĞŶƚĂůƐ͕&ĞŶĐŝŶŐ͕;ϭͿWŚŽƚŽĐƚŝǀĂƚŝŽŶΘ&ŝƌĞǁŽƌŬƐ ϵ Ψϯϰ͕ϴϮϰ͘ϬϬ ΨϮϵ͕ϳϬϬ͘ϬϬ
ϭϬ KƉĞŶŝŶŐEŝŐŚƚ'ĞŶĞƌĂƚŽƌWŽǁĞƌ͕ĂĐŬhƉ'ĞŶĞƌĂƚŽƌΘ,ĞĂǀLJ ƋƵŝƉŵĞŶƚ
ϭϭ ^
hZ/dz͕WZ/Ed/E'ΘD/^
>>E
Kh^
yW
E^
^ Ψϯϲ͕ϵϬϴ͘ϬϬ Ψϯϭ͕ϯϵϬ͘ϬϬ
ϭϮ
ǀĞŶƚͬKǀĞƌŶŝŐŚƚ^ĞĐƵƌŝƚLJ͕
ǀĞŶƚ^ŝŐŶĂŐĞΘůĞĂŶŝŶŐ^ĞƌǀŝĐĞƐ
ϭϯ ΨϰϬ͕ϳϬϬ͘ϬϬ Eͬ
ϭϰ ƵĚŝŽ^LJƐƚĞŵ͕dĞĐŚŶŝĐŝĂŶ͕/ŶƐƚĂůůĂƚŝŽŶ͕ZĞŵŽǀĂů͕ƵƌĂƚĞĚDƵƐŝĐΘWƌŽĚƵĐƚŝŽŶ ϭϱ dZ&&/KEdZK>Θ^dZ
dDE'
D
EdͲ
ƋƵŝƉŵĞŶƚΘ>ĂďŽƌ Ψϲϲ͕ϲϬϱ͘ϬϬ Ψϱϴ͕ϯϰϱ͘ϬϬ
ϭϲ dƌĂĨĨŝĐŽŶƚƌŽůWůĂŶ͕<ͲZĂŝůƐ͕DĞƐƐĂŐĞŽĂƌĚƐ͕
ƋƵŝƉŵĞŶƚ͕dƌƵĐŬŝŶŐΘ>ĂďŽƌ
ϭϳ ^hdKd> Ψϴϱϳ͕ϰϳϮ͘ϬϬ ΨϱϲϬ͕ϵϬϬ͘ϬϬ
ϭϴ '
Ez&
;ϮϬйͿ:͘ĞŶŽƵƌŐĞŽŝƐWƌŽĚƵĐƚŝŽŶƐ͕/ŶĐ͘ Ψϭϳϭ͕ϰϵϰ͘ϰϬ ΨϭϭϮ͕ϭϴϬ͘ϬϬ ϭϵ ,K>/z
s
Edh'
dͲ^ƵƌƉůƵƐƌĞĚŝƚ;ϮϬϮϰZĂŝŶWůĂŶͿ Eͬ ͲΨϭϬ͕ϳϱϰ͘ϴϭ
ϮϬ /dzK&
s
Z>z,/>>^ͲWĞƌƐŽŶŶĞů͕
ǀĞŶƚWĞƌŵŝƚ&ĞĞƐΘDĂŶĂŐĞŵĞŶƚ t/s
ZŽĨΨϱϴ͕ϬϴϬ t/s
ZŽĨΨϳϬ͕ϬϬϬ
Ϯϭ WŽůŝĐĞ͕&ŝƌĞ͕dKΖƐΘ^ƚƌĞĞƚůŽƐƵƌĞWĞƌŵŝƚƐͬDĞƚĞƌƐ
ϮϮ /dzͬWZdE
Z^ /dzͬWZdE
Z^
Ϯϯ
ǀĞŶƚDĂƌŬĞƚŝŶŐ͕WZĂŵƉĂŝŐŶ͕ŝŐŝƚĂůDĞĚŝĂKƵƚƌĞĂĐŚΘĚƵLJƐ Ϯϰ Ψϭ͕ϬϮϴ͕ϵϲϲ͘ϬϬ ΨϲϲϮ͕ϯϮϱ͘ϭϵ
Ϯϱ KW
E/E'E/',d
>
Zd/KEͲdŚƵƌƐĚĂLJ͕EŽǀĞŵďĞƌϭϯ͕ϮϬϮϱ;/ƚĞŵƐŶŽƚŝŶĐůƵĚĞĚŝŶďƵĚŐĞƚͿ KWd/KE>/d D^ ^h''
^d
/d
D^
Ϯϲ ƵĚŝŽͲ&Ƶůů^ƚƌĞĞƚŽǀĞƌĂŐĞ;ϯϬϬΘϰϬϬůŽĐŬƐͿDĞĚŝĂŶ ƋƵŝƉŵĞŶƚΘ>ĂďŽƌ Ψϭϰ͕Ϭϲϱ͘ϬϬ
Ϯϳ >
sŝĚĞŽtĂůůΘZŝŐŐŝŶŐ
ůĞŵĞŶƚƐ;tŝůƐŚŝƌĞůǀĚ͘Ϳ ΨϮϯ͕ϴϴϱ͘ϬϬ
Ϯϴ >
sŝĚĞŽtĂůůΘZŝŐŐŝŶŐ
ůĞŵĞŶƚƐ;^^ĂŶƚĂDŽŶŝĐĂůǀĚ͘Ϳ ΨϮϯ͕ϴϴϱ͘ϬϬ
Ϯϵ /D'ĂŵĞƌĂWĂĐŬĂŐĞƚŽ&ŝůŵ^ŚŽǁͲ/ŶĐůƵĚĞƐKƉĞƌĂƚŽƌƐ͕^ǁŝƚĐŚĞƌƐΘsŝĚĞŽ ŶŐŝŶĞĞƌ Ψϵ͕ϵϳϱ͘ϬϬ Ψϵ͕ϵϳϱ͘ϬϬ
ϯϬ ŽŶƚĞŶƚsŝĚĞŽDŽŶŝƚŽƌƐ;ϭϯ^ƚƌĞĞƚsŝĚĞŽDŽŶŝƚŽƌƐͿĂďůŝŶŐ͕^ĞƚhƉ͕&ƌĞŝŐŚƚΘ>ĂďŽƌ Ψϭϲ͕ϴϭϰ͘ϬϬ ϯϭ ŽŶƚĞŶƚsŝĚĞŽDŽŶŝƚŽƌƐ;ϴ^ƚƌĞĞƚsŝĚĞŽDŽŶŝƚŽƌƐͿĂďůŝŶŐ͕^ĞƚhƉ͕&ƌĞŝŐŚƚΘ>ĂďŽƌ ΨϭϮ͕ϳϭϰ͘ϬϬ ΨϭϮ͕ϳϭϰ͘ϬϬ ϯϮ ;ϮͿŚĂŵƉĂŐŶĞΘtŝŶĞ'ĂƌĚĞŶƐ ΨϮϮ͕ϲϲϱ͘ϬϬ
ϯϯ
ϯϰ ƵĚŝŽ^LJƐƚĞŵ͕dĞĐŚŶŝĐŝĂŶ͕/ŶƐƚĂůůĂƚŝŽŶ͕ZĞŵŽǀĂů͕ƵƌĂƚĞĚDƵƐŝĐΘWƌŽĚƵĐƚŝŽŶ Ψϯϴ͕ϴϲϱ͘ϬϬ ϯϱ 'ZEdKd>Ͳ/dz&hE^Z
Yh
^d
;/ŶĐůƵĚĞƐ,ŝŐŚůŝŐŚƚĞĚKƉƚŝŽŶĂů/ƚĞŵƐͿ Ψϲϴϱ͕Ϭϭϰ͘ϭϵ
;ϴͿt
<
EE/',d^
E,E
h/K^z^d
DͲ,ŽůŝĚĂLJDƵƐŝĐΘWƌŽĚƵĐƚŝŽŶ
ůĞŵĞŶƚƐ
;ϴͿt
<
EE/',d^
E,E
h/K^z^d
DͲ,ŽůŝĚĂLJDƵƐŝĐΘWƌŽĚƵĐƚŝŽŶ
ůĞŵĞŶƚƐ
^d/Dd
dKd>Ͳ,K>/z>/',d/E'
>
Zd/KE
DZ<
d/E'͕Wh>/Z
>d/KE^͕/'/d>D
/Θhz^
WKt
ZE
>
dZ/>/^dZ/hd/KEͬ
Ed
ZD
/EΘ^,Kt
1 of 1
Attachment 2
Budget
Estimate
CITY OF BEVERLY HILLS - RODEO DRIVE HOLIDAY LIGHTING CELEBRATION EVENT DATE & TIME: Thursday, November 13, 2025 from 5:00pm - 8:15pm INSTALLATION: November 12, 2025 @ 9:00pm/Out by 6:00am on November 14, 2025 2024 TOTALS 2025 REQUESTED 1 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 $170,091.00 $173,908.00 2 Staging Platform, Lighting, Audio, Technical & (3) Video/LED Wall Elements 3 OPENING NIGHT CELEBRATION - Technical Labor & Overnight Crew $143,660.00 $146,328.00 4 Labor for all Technical Departments, Technical Direction, Crew Chief & Leads 5 OPENING NIGHT CELEBRATION - Entertainment Elements $147,050.00 $147,050.00 6 Opening Night Talent, Santa Moment, Featured & Specialty Acts 7 OPENING NIGHT CELEBRATION - Production Expenses & Specialty Elements $217,634.00 $244,114.00 8 Production, Restrooms, Rentals, Photo Activations, Fireworks & Wine Garden 9 $34,824.00 $35,050.00
10 Opening Night Generator Power, Back Up Generator & Heavy Equipment 11 SECURITY, PRINTING & MISCELLANEOUS EXPENSES $36,908.00 $42,155.00 12 Event/Overnight Security, Event Signage & Cleaning Services 13 $40,700.00 $39,950.00
14 Audio System, Technician, Installation, Removal, Curated Music & Production 15 TRAFFIC CONTROL & STREET MANAGEMENT - Equipment & Labor $66,605.00 $62,595.00 16 Traffic Control Plan, K-Rails, Message Boards, Equipment, Trucking & Labor 17 SUBTOTAL $857,472.00 $891,150.00
18 AGENCY FEE (20%) J. Ben Bourgeois Productions, Inc. $171,494.40 $178,230.00 19 TOTAL $1,028,966.40 $1,069,380.00
20 HOLIDAY EVENT BUDGET - Surplus Credit (2024 Rain Plan) N/A -$10,754.81 21 $1,028,966.40 $1,058,625.20
22 CITY OF BEVERLY HILLS - Personnel, Event Permit Fees & Management WAIVER of $58,080 WAIVER of $70,000 23 Police, Fire, TCO's & Street Closure Permits/Meters
24 MARKETING, PUBLIC RELATIONS, DIGITAL MEDIA & AD BUYS CITY/PARTNERS CITY/PARTNERS 25 Event Marketing, PR Campaign, Digital Media Outreach & Ad Buys 26 $1,028,966.00 $1,058,625.20
HOLIDAY LIGHTING CELEBRATION - City of Beverly Hills Requested Funds
POWER AND ELECTRICAL DISTRIBUTION/CENTER MEDIAN & SHOW
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION
(8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements
1 of 1
Suggested
Reductions
CITY OF BEVERLY HILLS - RODEO DRIVE HOLIDAY LIGHTING CELEBRATION EVENT DATE & TIME: Thursday, November 13, 2025 from 5:00pm - 8:15pm RECOMMENDED INSTALLATION: November 12, 2025 @ 9:00pm/Out by 6:00am on November 14, 2025 2025 REQUESTED REDUCTIONS 1 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 $173,908.00 $104,324.00 2 No Video Monitors/LED Wall Elements - North & South ends of Rodeo Drive 3 OPENING NIGHT CELEBRATION - Technical Labor & Overnight Crew $146,328.00 $117,063.00 4 Labor Reduction Based on Video Elements Removed
5 OPENING NIGHT CELEBRATION - Entertainment Elements $147,050.00 $124,100.00 6 No Featured & Specialty Acts, all Stage & Street Entertainment remain 7 OPENING NIGHT CELEBRATION - Production Expenses & Specialty Elements $244,114.00 $123,455.00 8 No Photo Activations, Fireworks, Lighting Moment & (2) Wine Gardens 9 $35,050.00 $35,050.00
10 Opening Night Generator Power, Back Up Generator & Heavy Equipment 11 SECURITY, PRINTING & MISCELLANEOUS EXPENSES $42,155.00 $42,155.00 12 Event/Overnight Security, Event Signage & Cleaning Services 13 $39,950.00 $0.00
14 No Music during the Holiday Season
15 TRAFFIC CONTROL & STREET MANAGEMENT - Equipment & Labor $62,595.00 $62,595.00 16 Traffic Control Plan, K-Rails, Message Boards, Equipment, Trucking & Labor 17 SUBTOTAL $891,150.00 $608,742.00
18 AGENCY FEE (20%) J. Ben Bourgeois Productions, Inc. $178,230.00 $121,748.40 19 TOTAL $1,069,380.00 $730,490.40
20 HOLIDAY EVENT BUDGET - Surplus Credit (2024 Rain Plan) -$10,754.81 -$10,754.81 21 $1,058,625.20 $719,735.59
22 CITY OF BEVERLY HILLS - Personnel, Event Permit Fees & Management WAIVER of $70,000 WAIVER of $70,000 23 Police, Fire, TCO's & Street Closure Permits/Meters
24 MARKETING, PUBLIC RELATIONS, DIGITAL MEDIA & AD BUYS CITY/PARTNERS CITY/PARTNERS 25 Event Marketing, PR Campaign, Digital Media Outreach & Ad Buys 26 $1,058,625.20 $719,735.59
HOLIDAY LIGHTING CELEBRATION - City of Beverly Hills Requested Funds
POWER AND ELECTRICAL DISTRIBUTION/CENTER MEDIAN & SHOW
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION
(8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements
Budget
Estimate
CITY OF BEVERLY HILLS - RODEO DRIVE HOLIDAY LIGHTING CELEBRATION EVENT DATE & TIME: Thursday, November 13, 2025 from 5:00pm - 8:15pm INSTALLATION: November 12, 2025 @ 9:00pm/Out by 6:00am on November 14, 2025 2024 TOTALS 2025 REQUESTED 1 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 $170,091.00 $94,605.00 2 Main Stage Platform, Lighting, Audio, Rigging & (1) LED Video Wall Backdrop 3 OPENING NIGHT CELEBRATION - Technical Labor & Overnight Crew $143,660.00 $105,020.00 4 Labor for all Technical Departments, Technical Direction, Crew Chief & Leads 5 OPENING NIGHT CELEBRATION - Entertainment Elements $147,050.00 $91,850.00 6 Opening Night Talent, Santa Moment, Featured Guest & Specialty Acts 7 OPENING NIGHT CELEBRATION - Production Expenses & Specialty Elements $217,634.00 $149,990.00 8 Production, Restrooms, Rentals, Fencing, (1) Photo Activation & Fireworks 9 $34,824.00 $29,700.00
10 Opening Night Generator Power, Back Up Generator & Heavy Equipment 11 SECURITY, PRINTING & MISCELLANEOUS EXPENSES $36,908.00 $31,390.00 12 Event/Overnight Security, Event Signage & Cleaning Services 13 $40,700.00 N/A
14 Audio System, Technician, Installation, Removal, Curated Music & Production 15 TRAFFIC CONTROL & STREET MANAGEMENT - Equipment & Labor $66,605.00 $58,345.00 16 Traffic Control Plan, K-Rails, Message Boards, Equipment, Trucking & Labor 17 SUBTOTAL $857,472.00 $560,900.00
18 AGENCY FEE (20%) J. Ben Bourgeois Productions, Inc. $171,494.40 $112,180.00 19 HOLIDAY EVENT BUDGET - Surplus Credit (2024 Rain Plan) N/A -$10,754.81 20 CITY OF BEVERLY HILLS - Personnel, Event Permit Fees & Management WAIVER of $58,080 WAIVER of $70,000 21 Police, Fire, TCO's & Street Closure Permits/Meters
22 CITY/PARTNERS CITY/PARTNERS
23 Event Marketing, PR Campaign, Digital Media Outreach & Ad Buys 24 $1,028,966.00 $662,325.19
25 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 (Items not included in budget) OPTIONAL ITEMS NOTES 26 Audio - Full Street Coverage (300 & 400 Blocks) Median Equipment & Labor $14,065.00 Plus for Guest Experience 27 LED Video Wall & Rigging Elements (Wilshire Blvd.) $23,885.00 28 LED Video Wall & Rigging Elements (S Santa Monica Blvd.) $23,885.00 29 IMAG Camera Package, Operators, Switchers & Video Engineer $13,610.00 Needed if adding monitors 30 Content Video Monitors (Includes 13 Street Video Monitors) & Labor $16,814.00 31 Content Video Monitors (Includes 8 Street Video Monitors) & Labor $12,714.00 Enables Guest to see show 32 (2) Champagne & Wine Gardens $22,665.00
33 (1) Champagne & Wine Garden $11,332.00 Plus for Guest Experience 34 35 Audio System, Technician, Installation, Removal, Curated Music & Production $38,865.00 Plus for Holiday Shoppers (8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements
MARKETING, PUBLIC RELATIONS, DIGITAL MEDIA & AD BUYS
POWER AND ELECTRICAL DISTRIBUTION/CENTER MEDIAN & SHOW
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION - REQUESTED FUNDS (8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements 1 of 1
Budget
Estimate
CITY OF BEVERLY HILLS - RODEO DRIVE HOLIDAY LIGHTING CELEBRATION EVENT DATE & TIME: Thursday, November 13, 2025 from 5:00pm - 8:15pm INSTALLATION: November 12, 2025 @ 9:00pm/Out by 6:00am on November 14, 2025 2024 TOTALS 2025 REQUESTED 1 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 $170,091.00 $94,605.00 2 Main Stage Platform, Lighting, Audio, Rigging & (1) LED Video Wall Backdrop 3 OPENING NIGHT CELEBRATION - Technical Labor & Overnight Crew $143,660.00 $105,020.00 4 Labor for all Technical Departments, Technical Direction, Crew Chief & Leads 5 OPENING NIGHT CELEBRATION - Entertainment Elements $147,050.00 $91,850.00 6 Opening Night Talent, Santa Moment, Featured Guest & Specialty Acts 7 OPENING NIGHT CELEBRATION - Production Expenses & Specialty Elements $217,634.00 $149,990.00 8 Production, Restrooms, Rentals, Fencing, (1) Photo Activation & Fireworks 9 $34,824.00 $29,700.00
10 Opening Night Generator Power, Back Up Generator & Heavy Equipment 11 SECURITY, PRINTING & MISCELLANEOUS EXPENSES $36,908.00 $31,390.00 12 Event/Overnight Security, Event Signage & Cleaning Services 13 $40,700.00 N/A
14 Audio System, Technician, Installation, Removal, Curated Music & Production 15 TRAFFIC CONTROL & STREET MANAGEMENT - Equipment & Labor $66,605.00 $58,345.00 16 Traffic Control Plan, K-Rails, Message Boards, Equipment, Trucking & Labor 17 SUBTOTAL $857,472.00 $560,900.00
18 AGENCY FEE (20%) J. Ben Bourgeois Productions, Inc. $171,494.40 $112,180.00 19 HOLIDAY EVENT BUDGET - Surplus Credit (2024 Rain Plan) N/A -$10,754.81 20 CITY OF BEVERLY HILLS - Personnel, Event Permit Fees & Management WAIVER of $58,080 WAIVER of $70,000 21 Police, Fire, TCO's & Street Closure Permits/Meters
22 CITY/PARTNERS CITY/PARTNERS
23 Event Marketing, PR Campaign, Digital Media Outreach & Ad Buys 24 $1,028,966.00 $662,325.19
25 OPENING NIGHT CELEBRATION - Thursday, November 13, 2025 (Items not included in budget) OPTIONAL ITEMS SUGGESTED ITEMS 26 Audio - Full Street Coverage (300 & 400 Blocks) Median Equipment & Labor $14,065.00 27 LED Video Wall & Rigging Elements (Wilshire Blvd.) $23,885.00 28 LED Video Wall & Rigging Elements (S Santa Monica Blvd.) $23,885.00 29 IMAG Camera Package to Film Show - Includes Operators, Switchers & Video Engineer $9,975.00 $9,975.00 30 Content Video Monitors (13 Street Video Monitors) Cabling, Set Up, Freight & Labor $16,814.00 31 Content Video Monitors (8 Street Video Monitors) Cabling, Set Up, Freight & Labor $12,714.00 $12,714.00 32 (2) Champagne & Wine Gardens $22,665.00
33 34 Audio System, Technician, Installation, Removal, Curated Music & Production $38,865.00 35 $22,689.00
MARKETING, PUBLIC RELATIONS, DIGITAL MEDIA & AD BUYS
POWER AND ELECTRICAL DISTRIBUTION/CENTER MEDIAN & SHOW
(8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements
GRAND TOTAL - HOLIDAY LIGHTING CELEBRATION - REQUESTED FUNDS
SUGGESTED OPTIONAL ITEMS - ADDITIONAL CITY FUNDS REQUESTED (8) WEEKEND NIGHTS ENHANCED AUDIO SYSTEM - Holiday Music & Production Elements 1 of 1
Attachment 3
CITY OF BEVERLY HILLS
POLICY AND MANAGEMENT
MEMORANDUM
TO: City Council Liaison / Rodeo Drive / Special Events / Holiday Program Committee
FROM: Chad Lynn, Deputy Director of Special Projects, Public Safety DATE: September 11, 2025
SUBJECT: Updated proposal from the Rodeo Drive Committee for the 2025 Rodeo Drive Holiday Lighting Celebration on November 13, 2025 and Updated Banner Concepts
ATTACHMENT: 1. Proposal for Holiday Lighting Celebration on November 13, 2025
2. August 18, 2025 RDC Liaison Report (No Attachments)
INTRODUCTION
This provides an updated proposal from the August 18, 2025 meeting of the City Council Liaison/Rodeo Drive/Special Events Holiday Program Committee of Mayor Nazarian and Councilmember Friedman related to the Rodeo Drive Holiday Lighting celebration to occur on the evening of Thursday, November 13, 2025 and 20205 Holiday Season Banner concepts.
DISCUSSION
Each year the City sponsors a signature holiday program designed to celebrate the season and attract visitors from around the region to shop, dine and stay in Beverly Hills. On July 1, 2025, the Beverly Hills City Council reviewed and approved the proposal from the Rodeo Drive Committee (RDC) for the 2025 Holiday Décor elements, themed “Enchanted Holiday Dreams,” inspired by the Nutcracker.
Approved Rodeo Drive décor theme “Enchanted Holiday Dreams” includes the following elements:
• Rodeo Drive Holiday Decor lit from November 13, 2025 - January 4, 2026 • Median Palm tree lights
• Lights draped throughout rose bush landscaping
• Platforms with décor inspired by the Nutcracker and including ornamental décor down the entire length of the Rodeo Drive median
The historic cost of the Holiday Lighting Celebration going back to 2022 has ranged from $904,000 to $1.03m, and if funded from Transient Occupant Tax (TOT.) For comparison, last year’s Holiday Lighting Celebration was approved at $1,028,966. If the cost of materials and operations is estimated to escalate by 8% for the 2025 year, the estimated cost of production would be approximately $1.1m. Based on the current estimated reduction of TOT, the available TOT funding for the 2025 Holiday Lighting Celebration is $673,15, leaving a potential deficit of $438,132 to fund a historically similar production.
On August 18, 2025 the Committee reviewed the initial proposal from the Rodeo Drive Committee for Holiday Lighting Celebration scheduled for November 13, 2025, proposed extended programming and the Rodeo Drive Holiday Season Banners.
At the August 18th meeting, the Liaisons provided the following direction:
• Supported street closures for preparation, production and striking of the program (similar to prior years) from Wednesday, November 12 at 9pm until Friday, November 14 at 6am as folloas follows:
• Rodeo Drive from S. Santa Monica Boulevard to Wilshire • Dayton Way from Rodeo Drive to the alleyways to the East and West • Brighton Way from Rodeo Drive to the alleyways to the East and West • Access to the Rodeo Collection Garage on the 400 block will be discussed with impacted tenants
• Access to the City’s Brighton Garage and Two Rodeo Garage will be maintained through the alleyways.
• Stay within the available budget of $673,151 for the Holiday Lighting Celebration • Maintain necessary infrastructure and security to ensure a safe and enjoyable event • Include fireworks as part of the celebration
• Eliminate wine gardens or seek suitable sponsorship opportunities • Seek suitable overall sponsorship opportunities for discussion and consideration • Provide clarification and options for holiday music on Rodeo Drive • Reduce or reconfigure technologies (monitors, video walls, audio, etc) for cost savings • Consider cost saving opportunities from supplemental entertainment and street performances
Based on the Liaisons’ direction, the RDC is proposing the following:
The RDC’s updated proposed major elements within the available budget include:
• Holiday Lighting Celebration on Thursday, November 13, 2025 on Rodeo Drive from 5pm8pm • Photo backdrops for the public featuring oversized inflatable snowman and polar bears • Food Trucks (with at least one Kosher food inspired option) as well as promotion of local Beverly Hills restaurants with a BH Restaurant Guide created by the Chamber of Commerce so that reservations may be made in advance
• Updated – One (1) main stage on Brighton at Rodeo with one (1) LED screen backdrop • Updated – Main stage performances leading up to and surrounding the lighting moment streamlined and will be supplemented with ‘special guests’ • Updated – Interactive roaming performers has been streamlined • Updated – A Santa and Fireworks show finale will remain part of the program • Infrastructure and Production Elements
o Opening night generator power
o Heavy equipment
o Event and overnight security
o Event signage
o Cleaning services
o Restrooms
After reviewing and modifying the event program to meet the budgetary restriction, the RDC believes there are two remaining components that were removed based on a prioritization of fundamental program elements that remain essential to producing an event that meets the Rodeo Drive experience and luxury standard. Below is the list of the RDC recommended additional elements with an approximate cost of $90,586.
• Center Median Event Audio
• IMAG Camera Package and Operation
• Content Video Monitors and Operation – reduced from 13 to 8 • One (1) champagne and wine garden – reduced from 2
• Enhanced Ongoing Audio System for Center Median
The stage with the main programing is capable of supporting a viewing crowd gathered around the stage of approximately 1,200 people. At the peak of the holiday lighting celebration, there can be between 5,000 and 10,000 people in attendance along Rodeo Drive. In order to ensure guests are able to see the show along the full span of Rodeo Drive and are not encouraged to crowd the stage area, it is recommended that a minimum of eight (8) monitors (reduced from historical 13) be provided throughout Rodeo Drive for viewing and balancing the crowd throughout Rodeo Drive.
The RDC is also recommending at least one, but preferably two, wine gardens be established for this event. While they understand that this event provides a neighborhood holiday experience, they wish to highlight that it is also an event attended by Rodeo Drive destination holiday shoppers and the focus of social media attention. In addition to providing destination travelers with a luxury Rodeo Drive experience, it is an event that leads the City into a luxury holiday experience that is compared to events locally and worldwide through individual social media experiences and postings. While the RDC is actively pursuing suitable sponsors for this and other elements, the available timeframe and process for securing terms is inhibiting realistic and meaningful funding.
During the meeting of August 18th the Liaisons considered holiday audio opportunities for Rodeo Drive. Currently, there are sidewalk speakers installed for the duration of the holiday season on Brighton, Dayton, N. Beverly and N. Canon. This system plays holiday music for approximately eight (8) weeks, starting at 11am daily. Separately, the historic Holiday Lighting Celebration has an audio system for both the lighting ceremony and for eight (8) weeks of holiday music on Rodeo Drive located in the center median which has a playlist specially curated for Rodeo Drive. The RDC considers this a fundamental element of the ongoing program, with a unique holiday playlist curated specifically for Rodeo Drive.
As an alternative to this center median audio system, the City is working with its audio vendors to explore if expanding the City’s existing audio system to Rodeo Drive instead of the center median audio system historically provided is a viable option. Based on initial information, the system would not be viable for the event itself, however it appears a viable alternative for extended holiday audio during weekdays and weekends throughout the holiday season. If this option proves technically viable, staff anticipates this would consist of a one-time capital purchase in the amount of $52,500 to be borne by the Citywide Holiday CIP, outside of the Holiday Lighting Celebration event budget. The installation, maintenance, removal, and storage costs in the amount of $12,500 would remain in the event budget for the current and future years.
This proposal carries an up-front capital investment by the City, however it has a small savings in year two and an ongoing, growing savings for each additional year of service compared to the current cost of a center median audio system. Although the system is not as robust and flexible as the system traditionally used for the Holiday Lighting Celebration, and confirmation of its technical viability remains uncertain, the RDC has agreed if it is a viable alternative, that it could be used for at at least two years to ensure cost neutrality. If the system were extended to years 3-5 additional cost savings could be realized and the City could reconsider revisiting the enhanced/upgraded system in future years. Estimated costs and savings, including cumulative savings over multiple years, are represented in the chart below:
Estimated Annual Cost and Savings
Year Historic Cost Proposed Cost Annual Savings Cumulative Savings 1 $40,000 $65,500 ($25,500) ($25,500)
2 $40,000 $12,500 $27,500 $2,000
3 $40,000 $12,500 $27,500 $29,500
4 $40,000 $12,500 $27,500 $57,000
5 $40,000 $12,500 $27,500 $84,500
Banners
Three options related to Rodeo street-pole banners were presented at the August 18th meeting.
Based on feedback from the Liaisons, the RDC will present two updated options that include the updated coloring for wording and foreground images, along with an updated nutcracker image which more accurately reflects the actual physical nutcrackers being fabricated as part of the median décor elements. The RDC will also present a series of alternative considerations for the nutcracker face and facial expressions related to Option B.
Consistent with prior years, a total of 28 banners will be installed along Rodeo Drive, with 20 positioned on the center median and 8 along the sidewalk. Historically, the City has assumed responsibility for funding the cost of these banners outside of the event budget.
FISCAL IMPACT
At the City Council meeting of July 1, 2025, the City Council approved $497,969 for the Rodeo Drive Holiday Décor program, not including banners, leaving $673,151 remaining of the budgeted $1,171,120 contingency funding for the Rodeo Drive Holiday Celebration.
Based on historic costs, cost for a similar full production are estimated at $1,111,283, for a total anticipated cost of Décor and Celebration of $1,609,252, leaving a funding gap of $438,132 for the 2025 program.
Funding for the Rodeo Drive Holiday décor, as well as the Rodeo Drive Holiday Lighting Celebration, comes from TOT. The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the TOT. The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years.
Using the current TOT budget estimate of $46,364,000 for FY 25/26, the one-seventh available funding would be approximately $6,623,429. In FY 25/26 this includes Council-approved, recommended and to-be-determined funding for:
Description of Program to be Funded from
Tourism & Marketing Budget (TOT)
Prior Budget
Allocation FY 24/25
Potential Budget
Allocation FY 25/26
Intellectual Property Legal Services $100,000 $100,000
Conference & Visitors Bureau
Requested funding for FY 25/26
Work Plan
$4,987,891 $4,668,581
Rodeo Drive Committee
Requested funding for FY 25/26 Work
Plan
$197,998 $184,998
Portion of the Beverly Hills Chamber of
Commerce Work Plan
Requested funding for FY 25/26, including
additional funding
$173,245 $153,730
Landscape Funding for Rodeo Drive
Estimate as actual may vary
$30,000 $30,000
Concours D'Elegance in 2026
Estimate based on prior year $300,000 $315,000
Contingency Funding for other Tourism &
Marketing Events (including the Holiday Lighting
Celebration and Rodeo Drive Holiday
Décor for Holidays 2025)
$1,525,151 $1,171,120
Total $7,314,285 $6,623,429
Based on the RDC proposed program, costs and funding would be as follows:
• $673,151 from TOT would fund the proposed baseline program • If approved, $90,586 for additional elements would require additional funding o Additional funding may come from the Citywide Holiday Program CIP (to be confirmed) or would need to be appropriated from reserves o Staff continues to seek and identify existing resources for funding and additional options will be presented if identified at the September 11th meeting o Staff is also continuing to explore a reduced cost (over multiple years) audio option • As an alternative, audio elements could be reduced by approximately $40,000 and substituted with a one-time capital cost of $52,500 from the Citywide Holiday Program CIP and an ongoing operating costs of $12,500 per year from the Holiday Lighting Celebration event budget for the extended play audio program
In addition to program concept and funding, the proposal from the RDC also includes a request for the City to waive or absorb several fees. Those include soft costs of permits and hard costs for labor, including police, fire, and public works. The total estimated cost for fee waivers and personnel is anticipated to be approximately $58,000 based on the current fees schedule and historic costs. Since many personal costs may be unaffected by the elements that are removed to meet funding availability, it is likely a reduction of elements may not reduce overall permit fees or labor costs.
RECOMMENDATION
Staff requests the City Council Liaisons provide direction related to:
• Reaffirm support for recommending the proposed street closures • Reaffirm support recommending the waiver of City permit and labor costs associated with this event
• Recommendation supporting the conceptual program elements of the event and base funding
• Provide a recommendation for the proposed unfunded elements and recommended funding source(s)
• Provide a recommendation for allowing sponsorship for the event in general and/or specific elements of the event (ex. wine garden), including suitable recognition for the sponsors if possible
• Select and recommend the preferred banner option(s)
Based on this direction, staff will bring forward the recommendations to the full City Council for approval of the event program and funding elements, and a purchase order to JBB Productions to execute the event production.