AGENDA REPORT
Meeting Date:
Item Number:
To:
From:
Subject:
January 13, 2026
Honorable Mayor & City Council
Patty Betancourt, Special Events and Filming Coordinator
REQUEST FOR LOS ANGELES MARATHON FOR SPECIAL EVENT
STREET CLOSURES ON SUNDAY, MARCH 8, 2026; AND
TO RENEW A THREE-YEAR AGREEMENT (2026-2028) WITH
THE MCCOURT FOUNDATION TO HOST THE LOS
ANGELES MARATHON
Attachments: 1. Letter of Request from Los Angeles Marathon
2. 2026 Los Angeles Marathon Course Map
3. Letters of Support
4. December 23, 2025, Liaison Report (without Attachments)
RECOMMENDATION
Staff recommends that City Council approve a request by from The McCourt Foundation to host the 41st Annual Los Angeles Marathon including Street Closures and to renew a Three-Year Non-Binding Informal Agreement (2026- 2028) as recommended by the Rodeo Drive/Special Events/Holiday Program Committee Liaisons during their meeting on Tuesday, December 23, 2025.
INTRODUCTION
The Beverly Hills City Council is requested to review a request from The McCourt Foundation (TMF) to host the 41st Annual Los Angeles Marathon (LAM) as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1. Additionally, The McCourt Foundation is requesting a commitment of support from the City of Beverly Hills for a three-year non-binding informal agreement (2026 – 2028) conditioned upon date and route submissions to the City Council each year for approval.
Meeting Date: January 13, 2026
Event Name ASICS Los Angeles Marathon
Event Sponsor/Host The McCourt Foundation
Prep/Setup Time Street Closures begin on Sunday, March 8, 2026, 5am
Event Time Sunday, March 8, 2026, 7am – 3pm
Strike/Cleanup Time Final Street Closures end on Sunday, March 8, 2026, 6pm
Beginning at 12pm, streets start to reopen with
Doheny Drive moving west on a rolling basis in 10–
15-minute intervals. All streets in Beverly Hills will be fully open by 1pm.
While the finish line is Century City itself, traffic
detours on South Santa Monica Blvd at Moreno Drive
and North Santa Monica Blvd at the western border,
will impact city traffic. Beverly Hills traffic control staff will be on site to help manage detours until roads are
fully open at 6pm in our neighboring cities.
Location Citywide
Number of Attendees 20,000
Proposed Street
Closure
Doheny Drive, Burton Way, South Santa Monica
Blvd, Rodeo Drive, Wilshire Blvd, and North Santa
Monica Blvd:
ƔComplete street closures from Doheny Drive to
Burton Way to South Santa Monica Blvd to Rodeo
Drive to Wilshire Blvd to North Santa Monica Blvd
from 5am through 1pm on Sunday, March 8, 2026.
Traffic Control Plan The street closures would be managed and implemented by a professional traffic control company
hired by The McCourt Foundation.
Traffic control plans must be approved by the City
Traffic Engineer prior to the event.
Beverly Hills Police will ensure street closure traffic control equipment is set up properly and according to
the approved plan.
Fire Lane Per standard with all street closures, a fire lane must Meeting Date: January 13, 2026
be maintained at all times. The site plan showing the
fire lane must be approved by the Beverly Hills Fire
Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Charitable Solicitations The McCourt Foundation is on a mission to help find a cure for neurological diseases and will follow all
conditions of the Charitable Solicitations permit.
Since the nonprofit partnership began, TMF has
raised over $70 million to benefit over 100 nonprofit
community partners.
Event Activities “Stadium to the Stars” 26.2 mile racecourse, media coverage (NBC, Peacock, Telemundo), approximately
20,000 runners/walkers including 1,500 participants
from Students Run LA, sponsor activations and
Beverly Hills resident participant bus to start line.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures All tents and structures including, but not limited to:
tents, decking, bleachers, stage, truss and lighting
structures will go through the standard Building and
Safety plan review and inspection.
Generators All generators and electrical requests will go through the standard Building and Safety plan review and
inspection.
Fire Permits All fire permits including but not limited to: public assembly and fire code will go through the standard
fire plan review and inspection.
Amplified Sound Amplified sound near residential areas will begin at 9am and will conclude by 12pm.
Food Preparation and
Service
Sponsor activations provide packaged power bars,
fruit, and water.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, k-rails, etc. (included in
applicant’s traffic plan) will be placed around street
closures far enough so that the drivers avoid the area.
Meeting Date: January 13, 2026
City Staffing This is a large scale event. City staff from various departments will be working this event. Staff
includes, but is not limited to: Police, Fire, Public
Works, Community Development, Information
Technology, Emergency Management, and Policy
and Management.
Exact staff hours from each department will be based
on lead staff recommendations and summarized on
the special event permit.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, other local and federal law
enforcement agencies will be working the event.
The McCourt Foundation and Beverly Hills Police will
work with the Los Angeles Department of
Transportation (LA DOT) for affected adjacent streets
in Los Angeles. The LA DOT will work with Beverly
Hills Police on closures and reopening of streets.
Approval from the LA Marathon and City of Beverly
Hills Emergency Operations Centers must be
obtained before any changes are made.
Beverly Hills Police and Beverly Hills Fire will be the lead agency for the duration of the entire event for all Beverly Hills needs.
Emergency Operations
Center/Mobile
Command Center
This large scale special event necessitates an
activation of the City’s Emergency Operations Center
(EOC).
The EOC will be staffed with key personnel from
multiple departments.
The EOC serves as a central location for Citywide
emergency response and recovery activities during a
large-scale incident/special event.
Beverly Hills Police and Fire will have liaisons present at the LA Marathon Emergency Operation Center in
downtown Los Angeles which allow for Police and
Fire to swiftly run tactical and traffic operations with all involved agencies. The LA Marathon EOC will work in
conjunction with the Beverly Hills EOC.
Insurance The City’s Risk Manager recommends requiring
Meeting Date: January 13, 2026
General Liability Insurance of at least $2 million per
occurrence, naming the City of Beverly Hills as an
additional insured as a requirement to be provided by
The McCourt Foundation.
Notification and
Marketing
The city will send out Citywide Announcements, Nixle
Alerts, Everbridge Robo Calls, post on all social
media platforms and will place ads in local papers
notifying the Beverly Hills community of the street
closures, as well as maintain an event webpage
providing the public with the most up to date
information and staff a hotline number on event day.
During Liaison meeting, Liaison’s recommended that
a Robo Call be sent out to all businesses and
residents along the race route. The City
Communication team has a robust communications
plan that includes a call made to the entire community
leading up to race day. In addition, a hotline will be
available on race day to answer any calls.
Letters of notification will be provided throughout the city, which will include information for residents,
businesses, and religious institutions along the race
route.
Public Works Transportation Division will notify Metro
and Tour Buses to coordinate alternate routes.
The EOC and Community Outreach Manager will
notify community stakeholders (Beverly Hills Unified
School District, local hospitals, and the business
community) of potential impacts before/during/after
the event.
Traffic Control Officers will have postcards on hand
with them at different posts surrounding the event
area. The postcards provide a map, hotline number
and event webpage to pass out to drivers and walkers
needing specific information of closures and alternate
routes.
Partner Support and
Public Comment
Letters of support have been received (Attachment 3).
As a proud member of the Chamber of Commerce,
The McCourt Foundation will continue to work with
the Chamber to create ways to support local
Meeting Date: January 13, 2026
FISCAL IMPACT
The McCourt Foundation is responsible for all related expenses including, but not limited to: City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, broadcast, event fees and any other costs associated with the marathon.
Operating as a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a nonprofit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area.
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2025/26 fee schedule.
Michael D. Forbes,
Director of Community Development
Approved By
businesses while event staff and event guests are in
the city.
BHUSD Students Per Liaison’s recommendation, a connection has been established between LAM organizers and the
school district to encourage participation by Beverly
Hills students in the race and to explore opportunities for bringing programs to BHUSD, similar to those
offered at LAUSD, such as Students Run LA or other
training programs.
McCourt Foundation
Three-Year
Commitment of
Support
The Los Angeles Marathon has been reviewed yearly
by City Council Liaisons and taken to the full City
Council for the past fifteen years. TMF is seeking
another three-year non-binding informal agreement to
provide a commitment of support for the Los Angeles
Marathon starting in March 2026 through March 2028.
Each year, TMF will present date, route, street
closures, and event logistics to City Council for
consideration.
The City Council previously approved a three-year
commitment for March 2023 through March 2025.
Attachment 1
December 16, 2025
Mayor Nazarian
Councilmember Friedman
Council Liaisons
City of Beverly Hills
455 North Rexford Drive
Beverly Hills, CA 90210
Dear Councilmembers:
I hope this letter finds each of you well.
The 2025 Los Angeles Marathon was safely conducted, and the most successful best event production we’ve had since moving the Marathon’s finish line to Century City\Santa Monica Blvd. five years ago. On behalf of all involved, thank-you for the City’s continued support and enthusiasm for the Los Angeles Marathon. For 16 years now, we have developed and maintained an outstanding relationship with the city’s team in Beverly Hills. This relationship has been based on trust, hard work, problem solving, and commitment to the Beverly Hills community and our participants. We look forward to continuing this outstanding track record of success in 2026 and beyond.
The 2025 race was a sellout with more than 20,000 finishers. The Marathon was named one the world’s top 10 marathons by London’s Brand Finance and achieved the Council for Responsible Sport’s highest status - Evergreen – for its sustainability practices and community impact. In coming days, we will announce a new broadcast distribution that includes national and Spanish language programs. Through an agency, we are currently developing international telecast distributions that may come to fruition for the 2026 race. The sport of running is enjoying historic popularity fueled by significantly greater participation by Gen Xers. The 2026 race will sellout earlier and at the same number as in 2025.
The 2026 Marathon date is March 8th. The racecourse, including the section through Beverly Hills, the race start time, and timing of the race traversing Beverly Hills are identical to the 2025 Marathon. No Changes. Our community outreach program to Beverly Hills residents and business will also be the same as last year supplemented by any additional requests from city staff.
The 1.8 miles of Marathon course that passes through the City of Beverly Hills is a critically important part of the Marathon experience. The Beverly Hills course section, including Rodeo Drive, is iconic and an ideal local, national, and international spotlight for Beverly Hills’ signature style and renowned businesses. Rodeo Drive is routinely and overwhelmingly voted “Favorite Landmark” by participants over the entire 26.2-mile course, and one of the driving factors many choose to participate in the Marathon. The Beverly Hills section is always a point of media focus for our directed media.
The Marathon raises around $4M annually to support more than 100 mostly local causes including Connecting To Cure Crohn’s and Colitis and Not Today Cancer in Beverly Hills. Last year the Marathon donated $1M+ in goods and services to grade school and high school programs through our partnerships with LAUSD and Students Run LA. The McCourt Foundation is a 501(c) 3 nonprofit with the mission striving to cure neurological diseases while empowering communities to build a healthier world.
To further support our city partners, we are working, and will continue to work with, the city and the Chamber of Commerce to highlight Beverly Hills businesses and attractions in our broadcast programming through our new distribution partnerships, and to our entire database and online social community. As proud members of the Chamber, we will continue to expand that relationship and provide opportunities to increase visibility of local businesses and offer a point of economic development.
We are requesting a commitment of support from the City of Beverly Hills for a three-year agreement (2026 – 2028) conditioned upon date and route submissions to the City Council each year for approval.
Thank you for your tremendous support in making the Los Angeles Marathon a huge success. We look forward to further build on our partnership and its successful future! Sincerely,
Murphy Reinschreiber
Chief Operating Officer
Cc: Howard Sunkin
Attachment 2
UCLA Health
2026
Attachment 3
9400 S. Santa Monica Blvd. #102, Beverly Hills, CA 90210 | 310-248-1015 | [email protected] www.LoveBeverlyHills.com VisitBeverlyHills LoveBevHills December 15, 2025
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Nazarian and Members of the City Council:
The Beverly Hills Conference and Visitors Bureau (BHCVB) is writing to express our support for the Los Angeles Marathon’s return to Beverly Hills on March 8, 2026.
The Los Angeles Marathon is an important community event that brings positive attention to our City. The organizers of the Marathon have been good partners with the City and partner agencies.
BHCVB encourages the Marathon to work to minimize disruption to traffic and businesses, especially in light of existing construction impacts and street closures due to the construction of the subway. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Julie Wagner, CDME
Chief Executive Officer
Beverly Hills Conference & Visitors Bureau
cc: BHCVB Board of Directors
December 4, 2025
Honorable Mayor and City Council
Beverly Hills City Hall
455 N. Rexford Drive
Beverly Hills, CA 90210
Dear Honorable Mayor Nazarian and Members of the City Council:
The Beverly Hills Chamber of Commerce writes to you in support of the Los Angeles Marathon in 2026 and including the proposed route through Beverly Hills.
The Los Angeles Marathon is an important community event that brings positive attention to Beverly Hills. The organizers of the Marathon have been good partners with the City and partner agencies, including the Chamber, and we look forward to a positive and mutually beneficial relationship in the coming year as well.
The Chamber encourages the Marathon to work to minimize disruption to traffic and businesses, especially in light of existing construction of the LA Metro D Line Subway, as well as to follow proper safety protocols for all participants and attendees. We are confident that the involved parties can work together to continue the Marathon's run of excellence.
Sincerely,
Todd Johnson
President and CEO
Beverly Hills Chamber of Commerce
Attachment 4
CITY OF BEVERLY HILLS
COMMUNITY DEVELOPMENT
MEMORANDUM
TO: City Council Liaison/Rodeo Drive /Special Events /Holiday Program Committee FROM: Patty Betancourt, Special Events and Filming Coordinator DATE: December 23, 2025
SUBJECT: Request from the McCourt Foundation to host the Los Angeles Marathon including Street Closures on Sunday, March 8, 2026 and to reinstate a ThreeYear Agreement (2026 – 2028) ATTACHMENTS: 1. Letter of Request from Los Angeles Marathon
2. 2026 Los Angeles Marathon Course Map
3. Letters of Support
INTRODUCTION
The Beverly Hills City Council Liaison/Rodeo Drive/Special Events/Holiday Program Committee is requested to review a request from The McCourt Foundation (TMF) to host the 41st Annual Los Angeles Marathon as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1.
Additionally, the McCourt Foundation is requesting a commitment of support from the City of Beverly Hills for a Three-Year agreement (2026 – 2028) conditioned upon date and route submissions to the City Council each year for approval.
Event Name ASICS Los Angeles Marathon
Event Sponsor/Host The McCourt Foundation
Prep/Setup Time Street Closures begin on Sunday, March 8, 2026, 5am Event Time Sunday, March 8, 2026, 7am – 3pm
Strike/Cleanup Time Final Street Closures end on Sunday, March 8, 2026, 6pm Beginning at 12pm, streets start to reopen with Doheny
Drive moving west on a rolling basis in 10-15 minute
intervals. All streets in Beverly Hills will be fully open by 1pm.
While the finish line is Century City itself, traffic detours on South Santa Monica Blvd at Moreno Drive and North Santa 2 of 6
Monica Blvd at the western border, will impact city traffic.
Beverly Hills traffic control staff will be on site to help manage detours until roads are fully open at 6pm in our neighboring cities.
Location Citywide
Number of Attendees 20,000
Proposed Street Closure Doheny Drive, Burton Way, South Santa Monica Blvd, Rodeo Drive, Wilshire Blvd, and North Santa Monica
Blvd:
ƔComplete street closures from Doheny Drive to Burton
Way to South Santa Monica Blvd to Rodeo Drive to
Wilshire Blvd to North Santa Monica Blvd from 5am
through 1pm on Sunday, March 8, 2026.
Traffic Control Plan The street closures would be managed and implemented by a professional traffic control company hired by The
McCourt Foundation.
Traffic control plans must be approved by the City Traffic Engineer prior to the event.
Beverly Hills Police will ensure street closure traffic control equipment is set up properly and according to the
approved plan.
Fire Lane Per standard with all street closures, a fire lane must be maintained at all times. The site plan showing the fire lane must be approved by the Beverly Hills Fire Marshal prior to the event.
Fee Waiver Requested No fee waivers requested.
Charitable Solicitations The McCourt Foundation is on a mission to help find a cure for neurological diseases and will follow all conditions of the Charitable Solicitations permit.
Since the nonprofit partnership began, TMF has raised
over $70 million to benefit over 100 nonprofit community partners.
Event Activities “Stadium to the Stars” 26.2 mile racecourse, media coverage (NBC, Peacock, Telemundo), approximately
20,000 runners/walkers including 1,500 participants from 3 of 6
Students Run LA, sponsor activations and Beverly Hills
resident participant bus to start line.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures All tents and structures including, but not limited to: tents, decking, bleachers, stage, truss and lighting structures will go through the standard Building and Safety plan
review and inspection.
Generators All generators and electrical requests will go through the standard Building and Safety plan review and inspection.
Fire Permits All fire permits including but not limited to: public assembly and fire code will go through the standard fire plan review and inspection.
Amplified Sound Amplified sound near residential areas will begin at 9am and will conclude by 12pm.
Food Preparation and
Service
Sponsor activations provide packaged power bars, fruit, and water.
Traffic All traffic will be rerouted. Traffic control equipment, messages boards, barriers, k-rails, etc. (included in
applicant’s traffic plan) will be placed around street
closures far enough so that the drivers avoid the area.
City Staffing This is a large scale event. City staff from various departments will be working this event. Staff includes, but is not limited to: Police, Fire, Public Works, Community Development, Information Technology, Emergency
Management, and Policy and Management.
Exact staff hours from each department will be based on lead staff recommendations and summarized on the
special event permit.
Event Staffing and
Security
Strict security protocols will be in place. In addition to Beverly Hills personnel, other local and federal law
enforcement agencies will be working the event.
4 of 6
The McCourt Foundation and Beverly Hills Police will
work with the Los Angeles Department of Transportation
(LA DOT) for affected adjacent streets in Los Angeles.
The LA DOT will work with Beverly Hills Police on
closures and reopening of streets. Approval from the LA Marathon and City of Beverly Hills Emergency Operations Centers must be obtained before any changes are made.
Beverly Hills Police and Beverly Hills Fire will be the lead agency for the duration of the entire event for all Beverly Hills needs.
Emergency Operations
Center/Mobile
Command Center
This large scale special event necessitates an activation of the City’s Emergency Operations Center (EOC).
The EOC will be staffed with key personnel from multiple departments.
The EOC serves as a central location for Citywide
emergency response and recovery activities during a
large-scale incident/special event.
The EOC and City Public Information Officer will notify community stakeholders (Beverly Hills Unified School
District, local hospitals, and the business community) of potential impacts before/during/after the event.
Beverly Hills Police and Fire will have liaisons present at the LA Marathon Emergency Operation Center in
downtown Los Angeles which allow for Police and Fire to swiftly run tactical and traffic operations with all involved agencies. The LA Marathon EOC will work in conjunction
with the Beverly Hills EOC.
Insurance The City’s Risk Manager recommends requiring General Liability Insurance of at least $2 million per occurrence, naming the City of Beverly Hills as an additional insured as a requirement to be provided by The McCourt
Foundation.
Notification and
Marketing
The City will send out Citywide Announcements, Nixle
Alerts, Everbridge Robo Calls, post on all social media platforms and will place ads in local papers notifying the Beverly Hills community of the street closures, as well as maintain an event webpage providing the public with the 5 of 6
most up to date information and staff a hotline number on event day.
Letters of notification will be provided throughout the city, which will include information for residents, businesses, and religious institutions along the race route.
Public Works Transportation Division will notify Metro and Tour Buses to coordinate alternate routes.
Traffic Control Officers will have postcards on hand with them at different posts surrounding the event area. The postcards provide a map, hotline number and event
webpage to pass out to drivers and walkers needing
specific information of closures and alternate routes.
Partner Support and
Public Comment
Letters of support have been received (Attachment 3).
As a proud member of the Chamber of Commerce, The
McCourt Foundation will continue to work with the
Chamber to create ways to support local businesses
while event staff and event guests are in the city.
McCourt Foundation
Three-Year
Commitment of Support
The Los Angeles Marathon has been reviewed yearly by
City Council Liaisons and taken to the full City Council for the past fifteen years. TMF is seeking another three-year commitment of support for the Los Angeles Marathon
starting in March 2026 through March 2028.
Each year, TMF will present date, route, street closures, and event logistics to City Council for consideration.
The City Council previously approved a three-year
commitment for March 2023 through March 2025.
FISCAL IMPACT
The McCourt Foundation is responsible for all related expenses including, but not limited to: City permits, street closures and/or street use fees, City personnel, traffic control plan and equipment, broadcast, event fees and any other costs associated with the marathon.
Operating as a nonprofit 501(c)(3), TMF would receive, according to the City’s Schedule of Fees, a nonprofit rate on the street closures for the event, as it benefits local health related causes and programs throughout the Greater Los Angeles Area. 6 of 6
As standard with all permit issuance practice, all fees should be paid in full prior to the event date.
Fees will be charged based on the current fiscal year 2025/26 fee schedule.
RECOMMENDATION
Staff recommends the City Council Liaisons provide feedback and direction regarding the 41st Annual Los Angeles Marathon including Street Closures on Sunday, March 8, 2026 and to reinstate a Three-Year Agreement (2026 – 2028).
If approved by the Liaisons, staff will bring the proposal for consideration to full City Council at the January 13, 2026 meeting.