ITEM A-4 — Beverly Hills City Council, June 23, 2026

STAFF REPORT
Meeting Date: June 23, 2026
To: Honorable Mayor & City Council
From: Magdalena Davis Jones, Community Outreach Manager Subject: Recommendation of the Beverly Hills City Council Liaison / Chamber Of Commerce Committee Regarding the Fiscal Year 2026/2027 Work Plan and Funding Request by the Beverly Hills Chamber Of Commerce; and
Recommendation to Waive Special Event Permit Fees, Place of Assembly Permit Fees, and Set Flat Rate Reduced Parking Rates for Specific Events Hosted in Partnership with the Beverly Hills Chamber of Commerce
Attachments: 1. Beverly Hills Chamber of Commerce FY26-27 Proposed Work Plan

2. FY26-27 Budget Details Sheet

3. Chamber Presentation to Council

4. City Council Liaison / Chamber of Commerce Committee Report from June 2, 2026 (without attachments)

INTRODUCTION
This report serves as a recommendation of the Beverly Hills City Council Liaison / Chamber of Commerce Committee of Mayor Corman and Vice Mayor Wells for This item provides the City Council Chamber of Commerce Committee Liaisons Mayor Corman and Vice Mayor Wells (Liaisons) an opportunity to review the Fiscal Year 2026/2027 (FY 26/27) work plan and funding request from the Beverly Hills Chamber of Commerce and Civic Association (Chamber) in the amount of $564,250.

Additionally, review is requested for FY 26/27 to waive special event permit fees, place of assembly permit fees, and set flat rate reduced parking rates for specific Chamber signature events, and ribbon cuttings hosted in partnership with the Chamber.

DISCUSSION
Each year the City enters into an agreement with the Beverly Hills Chamber of Commerce (Chamber) to execute various work plan items, focused on economic sustainability, including business development, marketing, and outreach for the upcoming fiscal year.

The City contracts with the Chamber to provide a range of economic development programs, which reflect City priorities and seek to both retain existing businesses and

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attract new businesses to Beverly Hills. The Chamber’s main focus is on fostering business-to-business relationships in Beverly Hills and to act as a liaison between the City and business community. Over the years, they have also expanded their scope of work to include marketing and outreach that aligns with economic development, and have expanded the NOW Beverly Hills shop local program, in partnership with the City.

The budget breakdown is as follows:
• $380,000 from the Business Development budget (General Fund) • $184,250 from the Tourism & Marketing budget (Transient Occupancy Tax, or TOT)
• Total Request of $564,250
All of the City partners, including the Chamber, were advised of the flat TOT forecast for next fiscal year.

Review of Fiscal Year 2026-2027 Workplan and Funding Request The Chamber’s proposed FY 26/27 work plan includes much of the programming and initiatives that typically occur annually, as well as continuing the Miami Business Mission into a 3rd year.

The Chamber’s $40,120 increase in costs includes approximately $16,610 increased labor costs, and $26,210 in new initiatives. The line items with decreases include marketing and outreach support, which has been reallocated towards the Now Beverly Hills shop local program, another marketing effort, and the reduction in Task Force meetings.

The items proposed for elimination or adjustment include:
- Reallocation in marketing – a decrease from City marketing and outreach support, to the Now Beverly Hills shop local program (another marketing effort) - Reduction in Task Force meetings – one each of the Small Business Assistance, and Property Owners groups, so that they are once approximately every 4 months (3 per fiscal year), rather than once a quarter (4 per fiscal year) Beyond the increases to labor, the new or additional initiatives that account for the increase include:
- An expansion of the Now Beverly Hills program, managed by vendor PSM, to include the creation and management of a TikTok social media account, and to retool the Now Beverly Hills newsletter to feature local community events, openings, cultural showings and other business events of interest, in order to increase exposure of the campaign, and gain more newsletter subscribers and social media followers, particularly focusing on attracting residents - National business attraction and retention – research, identification, and outreach to business attraction targets nationwide that do not fall into the current New York or Miami trips; this will also include an update to the online guide for How to Do Business in Beverly Hills, and the Business Attraction guide. The metric goal is up to 30 businesses in one year.

Meeting Date: June 23, 2026

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- Station activation for Wilshire and La Cienega subway are still in development, so the Chamber proposes to identify station activations that will promote economic opportunities at a later date. There is no cost for this line item. o The Chamber does propose to continue evaluating potential station activations for the current La Cienega/Wilshire Metro station, in collaboration with Metro and the City, and would like to bring an item back, including a more defined scope of work and budget, should Council feel this should be implemented.

Staff requests City Council review and approve changes to the workplan above. More detail is provided in Attachment 1, and a breakdown of both the hard costs and labor costs, which account for the remainder of the increase in costs, in Attachment 2.

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I.G. Chamber of Commerce will organize one-on-one Mayoral Business Retention Meetings (12 in total) between Beverly Hills business owners and the Mayor to foster better relationships and retention;
I.H. Chamber of Commerce will organize LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction for Section 2 and its impact to businesses (held monthly for a total of 12 meetings). Funds for this work plan item are subject to reimbursement from Metro and are required to be tracked accordingly; I.I. Chamber of Commerce will continue to implement action items from the City’s Economic Sustainability Plan, however this item is proposed to continue to be updated annually only, the same as the current fiscal year;
I.J. Chamber of Commerce will continue to push out the quarterly “New Business Newsletter” (4 times a year) featuring “new” and “coming soon” businesses to help support business attraction efforts of both the City and the Chamber of Commerce; I.K. Chamber of Commerce proposes to continue the Miami Business Attraction Mission which would now be in its 3rd year, including conducting the research necessary focused on business attraction. This work plan item was successful this past fiscal year, and included making it more closely match the New York trip with a goal of 24 meetings, as well as the necessary marketing materials, business meeting research, and follow up.

This year’s proposed trip would match that 3-day, 24 meeting format, including all research, preparation meetings and materials for the delegation, and follow-up required.

Liaisons recommended that the business attraction meetings be conducted for this next year, and that the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber delegation prior to the trip’s finalization. For future years, different cities may be explored, per the Liaisons, but having a third year in Miami will ensure that enough in-person business attraction has been conducted.;
New Initiatives are the second category of the workplan:

II.A. The Chamber proposes a new initiative, dubbed National Business Attraction and Retention, to research, identify, and reach out to business targets nationally that do not fall into the current trips. The goal will include attracting qualified businesses to expand to Beverly Hills and to capture businesses from other areas of the country that reach out to Beverly Hills. As a part of this item, the Chamber will also update the current Beverly Hills Business Attraction Guide and Guide for Opening and Maintaining a Business in Beverly Hills, which are a part of the current fiscal year, being subbed in as reallocations from 2 of each task force meetings not held. Metrics for this new initiative, beyond the guides, are up to 30 businesses.

II.B. The Chamber proposes to work with the City, partner agencies and business and community stakeholder to develop LA Metro Station Economic Development Strategy and Station Activations for the future Beverly Drive Station in Beverly Hills. With the recent opening comes an opportunity to identify an economic development strategy for the area once construction has ceased including (1) what types of businesses the City and community would like to see in that area; (2) how to drive development in an appropriate and consistent manner; and (3) other potential ways to enhance the area once construction is completed. The Chamber proposes to manage a series of 3 stakeholder Meeting Date: June 23, 2026

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meetings of City staff, partner agencies (CVB, RDC), local businesses and other community stakeholders, and then develop a plan of action for implementation. There is no cost associated with this line item while in development.

III. A-E Chamber of Commerce is requesting a waiver of various permit fees and approval of parking flat rates for the following Chamber-hosted signature events, and ribbon cuttings in partnership with the City:

A. Waive various permit fees for Chamber of Commerce signature event “Evening with the Mayor” (approximately $1,600)
B. Waive various permit fees for Women’s Business Network “Women Who Shine Gala” (approximately $450)
C. Waive various permit fees, personnel fees for Park Rangers and Public Works, and approve flat parking rates for Chamber of Commerce event “Innovate Beverly Hills” (approximately $3,700)
D. Waive various permit fees, rental of Beverly Canon Gardens, personnel fees, and approve flat parking rates for Chamber of Commerce event “Summer Garden Party” (approximately $9,750)
E. Waive various permit fees for Ribbon Cuttings (estimated totals x 12, approximately $15,800 total)
Please note the above requests are based on the current permit waivers, and the exact number of businesses that would require permits for their ribbon cuttings are as-yet unknown. For the past three fiscal years, City Council has approved the waiver of permit fees for specific Chamber of Commerce Signature Events and Special Event Permit Fees for Chamber member ribbon cuttings, along with providing discounted flat rate parking for supporting events. The full request for these waivers are listed in Attachment 1 to this report.

The total estimated value of the fee waivers and flat parking rates are also detailed in Attachment 1 as provided by the Chamber, total approximately $31,300.

FISCAL IMPACT
For FY 26/27, the Chamber is requesting $564,250 as further detailed in Attachments 1 and 2. Additionally, the Chamber is also requesting specific fee waivers, personnel waivers and flat parking rates. The actual value for any fee waivers or flat parking rates will vary based on the actual event, including the number of actual attendees and the extent of the event footprint.

Summary table appears on the next page (remainder of this page intentionally left blank):

Meeting Date: June 23, 2026

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Work Plan Component FY25/26
Approved
Budget
FY26-27
Proposed
Budget
Price
Difference
Notes
I. Beverly Hills Marketing,
Economic Development and
Business Support Items
IA. Marketing and Outreach
Support for City and Partner
Events, Functions, and
Initiatives
$71,600 $58,750 -$12,850 Reallocation of work to
new initiatives given
City priorities
IB. New York Business
Attraction and Retention
Mission
$120,580 $124,540 +$3,960 Increased labor costs
IC. Beverly Hills Property
Owners Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
ID. Now Beverly Hills Shop
Local Marketing and
Promotional Program
$133,750 $161,150 +$27,400 Addition of services;
increased labor costs
IE. Broker’s Roundtables $14,500 $14,950 +$450 Increased labor costs IF. Beverly Hills Small
Business Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
IG. Mayoral Business
Retention Meetings
$15,680 $16,165 +$485 Increased labor costs
IH. LA Metro Subway
Stakeholder Outreach
Meetings*
$15,330 $16,025 +$695 Increased labor costs
II. Economic Sustainability
Plan Support
$1,490 $1,525 +$35 Increased labor costs
IJ. New Business Newsletter $8,720 $9,345 +$625 Increased labor costs IK. Miami Business
Attraction Mission
$120,580 $124,540 +$3,960 Increased labor costs
II. New Initiatives (Or
Initiatives to Be Restarted)
IIA. National Business
Attraction and Retention
N/A $13,910 N/A N/A
IIB. Station Activation for
Wilshire & La Cienega
Subway

N/A N/A N/A N/A
III. Waivers
IIIA-D Request for Special
Events Fee Waivers
$0 $0 N/A See chart at end of plan
for list of requested
waivers
TOTAL $ 533,730 $573,850 +$40,120
Meeting Date: June 23, 2026

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The table below reflects the consideration approved by the City Council for the Chamber of Commerce’s Agreements with the City for the past five fiscal years in comparison with the proposed request for FY 26/27 for the Chamber’s work plan.

Chamber
Work Plan
FY 21/22 FY 22/23
Original
Budget
FY 22/23
Revised
Budget1
FY 23/24 FY 24/25 FY 25/26 FY 26/27
Proposed
Budget $488,940 $540,530 $327,025 $450,150 $553,245 $533,730 $564,250 The Chamber is traditionally funded from two different City budget sources; Business Development Budget and from the Transient Occupancy Tax Tourism and Marketing Budget.

City Council is requested to review and approve funding in the amount of $380,000 of the Chamber’s work plan from the Business Development budget, which is incorporated into the FY 2026/27 Proposed Budget. As several of the Chamber’s initiatives are marketing focused, the remaining annual Chamber work plan funding has previously come from the Tourism and Marketing budget, funded by Transient Occupancy Tax. The current funding request requires $184,250 from the Tourism and Marketing budget, funded by Transient Occupancy Tax .

Funding Source
Business
Development Budget
(General Fund)
Tourism & Marketing
Budget
(TOT) Total
Chamber Proposed
FY25/26 Budget $380,000 $184,250 $564,250
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years.

The Finance Department is currently forecasting TOT revenue of $46,719,000 for FY 26/27, a relatively flat estimate from $46,000,000 for FY25/26. The Chamber was advised of this flat estimate. Staff anticipates TOT funding would be allocated for various programs and partner agreements including the request from the Chamber workplan. Other Council approvals include the RDC base funding workplan, a portion of the Chamber of Commerce workplan, Holiday décor, the Holiday Lighting Celebration on Rodeo Drive, the Concours d’Elegance Father’s Day Car Show, landscaping funding, and trademark licensing intellectual property legal services.

Work plan expenses related to the Metro Purple Line Extension Section 2 ($16,025) are reimbursable by Metro. Staff will work with the Chamber to ensure invoicing includes all Metro required information to ensure reimbursement for these expenses. 1 In FY 22/23 the Chamber did not complete the NY Sales Mission and ended the contract with Buxton for economic development software services early which resulted in a revised budget amount for FY 22/23 and a contract amendment to reflect that reduction.

Meeting Date: June 23, 2026

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RECOMMENDATION
Staff recommends City Council review and approve the Beverly Hills Chamber of Commerce Fiscal Year 2026-2027 Workplan and Funding Request, including:
a. All items I-II as presented, including reallocations, reductions, and new initiatives;
b. Items III permit waivers and flat-rate parking as presented; c. Recommendation of the funding allocations from the City’s Business Development budget of $380,000 and Tourism and Marketing Budget of $184,250, for a total budget of $564,250 to the Chamber of Commerce Keith Sterling,
Deputy City Manager
Approved By
Attachment 1
1 2026-27 Beverly Hills Chamber of Commerce Work Plan with the City of Beverly Hills
I. Beverly Hills Marketing, Economic Development and Business Support A. Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives
B. New York Business Attraction and Retention Mission
C. Beverly Hills Property Owners Task Force
D. Now Beverly Hills - Shop Local Marketing and Promotional Program E. Broker’s Roundtables
F. Beverly Hills Small Business Task Force
G. Mayoral Business Retention Meetings
H. LA Metro Subway Stakeholder Outreach Meetings
I. Economic Sustainability Plan Support
J. New Businesses Newsletter
K. Miami Business Attraction Mission
II. New Initiatives
A. National Business Attraction and Retention
B. LA Metro Station Economic Development Strategy and Station Activations III. Request for Special Events Fee Waivers
A. Ribbon Cuttings
B. Parking
C. Filming
D. Events

CHAMBER
--if--

COMMERCE
2 Work Plan
Component
FY: 2025-
2026
Cost
Proposed
FY: 2026-
2027
Cost
Price
Difference
Notes
I. Beverly Hills
Marketing,
Economic
Development
and Business
Support Items

IA. Marketing
and Outreach
Support for
City and
Partner Events,
Functions, and
Initiatives
$71,600 $58,750 -$12,850 Reallocation of
work to new
initiatives given
City priorities
IB. New York
Business
Attraction and
Retention
Mission
$120,580 $124,540 +$3,960 Increased labor
costs
IC. Beverly Hills
Property
Owners Task
Force
$15,750 $11,675 -$4,075 Reduced number
of meetings
ID. Now
Beverly Hills
Shop Local
Marketing and
Promotional
Program
$133,750 $161,150 +$27,400 Addition of
services;
increased labor
costs
IE. Broker’s
Roundtables
$14,500 $14,950 +$450 Increased labor
costs
IF. Beverly Hills
Small Business
Task Force
$15,750 $11,675 -$4,075 Reduced number
of meetings
IG. Mayoral
Business
Retention
Meetings
$15,680 $16,165 +$485 Increased labor
costs
3 I. Beverly Hills Marketing, Economic Development and Business Support A. Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives
Overview
IH. LA Metro
Subway
Stakeholder
Outreach
Meetings
$15,330 $16,025 +$695 Increased labor
costs
II. Economic
Sustainability
Plan Support
$1,490 $1,525 +$35 Increased labor
costs
IJ. New
Business
Newsletter
$8,720 $9,345 +$625 Increased labor
costs
IK. Miami
Business
Attraction
Mission
$120,580 $124,540 +$3,960 Increased labor
costs
II. New
Initiatives (Or
Initiatives to Be
Restarted)

IIA. National
Business
Attraction and
Retention
N/A $13,910 N/A N/A
IIB. Station
Activation for
Wilshire & La
Cienega
Subway

N/A TBD
(Postponed)

N/A N/A

IIIA-D Request
for Special
Events Fee
Waivers
$0 $0 N/A See chart at end
of plan for list of
requested waivers
TOTAL $ 533,730 $564,250

+$30,520
4 Marketing and communications support and business visits to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber and partners.

Description
This past year, the Chamber conducted a wide range of support for City events, functions and other items of importance. For example, the Chamber sent out social media and newsletter items promoting events ranging from promotion of the Great Elephant Migration art experience in Beverly Gardens Park, to National Night Out by the Beverly Hills Police Department to the BH Art Show.

The Chamber was also involved in supporting both the logistics and promotion of Mayor Nazarian’s “Spotlight with Sharona” events including finding and securing venues and managing registration. The Chamber managed registration, staffing, logistics and supported marketing for six “Spotlight with Sharona” events highlighting businesses on different streets and neighborhoods, including South Beverly Drive, Rodeo Drive, Brighton Way and other standalone events at one location such as the Gravitas membership club. As part of this effort, the Chamber sent out multiple eblasts, mentions in the weekly newsletter and other social media to promote these and other city events. The Chamber also supported other Mayoral Initiatives such as the Evening of Unity, Straight Talk, and Innovation Circle events that occurred in Beverly Hills.

Beyond this, the Chamber supported other City’s efforts to share information about important events and matters of importance going on in the City of Beverly Hills more generally.

The Chamber will continue its marketing work in support of City and partner programs, events, and initiatives. These include promotion of Mayoral and City Council events, the BH Art Show, the City’s Green Business Program, and other efforts. The Chamber will also work with partner agencies to help support City and partner efforts such as the annual Father’s Day Concours d’Elegance Car Show on Rodeo Drive, the Holiday Lighting Celebration, summer activations and other important events and initiatives.

Given different Mayoral initiatives going into the coming fiscal year, the Chamber anticipates a focus more on marketing of civic activities this event and less staffing and management of actual events. The Chamber has adjusted the expected labor and overall costs accordingly.

This item supports Action Item Nos. 2.B.2 (extend COVID-19 response efforts) and 2.D.1 (zoning code audit and streamline permit process) in the Economic Sustainability Plan.

Metrics
Engage in communication and business outreach on specified City business related project and events in partnership with the City, including:
 up to 12 e-blasts sent to our Chamber membership.
5  up to 100 social media posts/stories/shares.
 up to 40 Monday newsletter items over the course of the fiscal year to support Chamber and partner efforts.
 Conduct up to 24 “Walk the Neighborhood” 60-90 minute direct outreach walks on a different street each time to greet local ground floor retail and restaurant businesses.

Conclusion
The total cost for this item is $58,750. A cost breakdown is available in Attachment A.

B. New York Business Attraction and Retention Mission

Overview
Outreach, preparation, and travel to New York City for a 5-day trip to attract and retain businesses in Beverly Hills.

Description
For many years, the City of Beverly Hills and Chamber of Commerce have engaged in a New York Business Attraction and Retention Mission to: (1) encourage businesses based in New York to expand to Beverly Hills; and (2) for existing businesses, maintain important relationships, discuss the continued value of a presence in Beverly Hills and engage in dialogue about recent developments and opportunities.

This past fiscal year, the City and Chamber traveled to New York and conducted over 20 business meetings over 3 days with a wide-cross section of businesses, including innovative coffee brand WatchHouse, restaurants including Marky’s, Gabriel Kreuther, and Red Hook Tavern, and retailers such as luxury jeweler Sauer and Ellie Saab as well as with existing major businesses such as LVMH and Tiffany. The Chamber saw one of the highest levels of interest in recent years in expansion to Beverly Hills and several companies have already come out for a tour.

The visits to New York have proven fruitful in that a number of businesses have now expanded to Beverly Hills. The following are several examples:

1. Luxury Jeweler Jessica McCormack, which the delegation met with in October 2025, has already signed a lease to move into the Rodeo Collection on Rodeo Drive.

2. The Chamber is hopeful to have another luxury retailer signing a lease in Beverly Hills within the next month.

3. Marea, a Michelin starred Italian seafood restaurant, was visited in New York in 2021 and opened in Beverly Hills in 2025.

4. Dante, a highly acclaimed café and bar, was visited in New York in 2021 and opened a location on the rooftop of the Maybourne Hotel in 2023. 6 5. Sant Ambroeus, a highly respected Italian restaurant in New York, was visited several times, including 2023 and 2025 and will be opening in Beverly Hills in 2026.

6. Levain Bakery, known for its high-quality cookies, was visited in 2024 and opened a location on South Beverly Drive in 2025.

7. Eleventy, a clothing brand on Brighton Way, was visited in 2018 and opened in 2023.

The Chamber has been continuing to follow up on other leads generated from the most recent trip and prior trips. This has included following up individually with each company, connecting them to brokers, and offering tours to all companies.

The Chamber again proposes a 5-day trip (1 day of travel, 3 days of meetings, 1 day of travel) in fall 2026, with a continued focus on business attraction meetings. The Chamber plans to continue to put an emphasis on meetings with unique restaurants and retailers as the Chamber believes this has the potential to make the biggest impact on the City. The Chamber could also explore meetings with innovative commercial professional services businesses. The Chamber also plans to organize several business retention meetings with key businesses based in Beverly Hills as it has done in the past. The trip can be taken at a time that works with the City’s schedule.

The trip will continue to be dedicated to intimate meetings with the focus on attraction of new business candidates to Beverly Hills. The team typically divides into 2 tracks of about 3 people each (generally a Chamber staff member, a City Mayor/Vice City Mayor and a City staff member) and conducts parallel meetings each day. The Chamber will research key businesses to approach for attraction meetings in New York and assess which existing businesses in Beverly Hills would most benefit from a visit. As in prior years, the Chamber will arrange, and coordinate travel logistics and meeting set up.

The Chamber continues to follow up with companies from past trips to encourage them to expand to Beverly Hills or, in the case of existing companies, to support their retention in Beverly Hills.

This item supports Action Item Nos. 1.E.1 (cutting edge business attraction opportunities) and

1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 The Chamber will coordinate up to 24 meetings with companies in New York with approximately 2/3rds being focused on business attraction and 1/3 retention.  The Chamber will meet with the City New York Delegation to discuss preferred retention prospects and preferred new business prospects.
 List of meetings will be provided to the City prior to departure that includes the following details: date, time, company location, company attendees/titles/contact information.  Chamber will follow up with past business attraction and retention meeting targets 7  The goal will be to have at least 2 business attraction targets visit Beverly Hills for tours/evaluating properties and to touch base with all prior business attraction visits from the prior 3 years.

Conclusion
The total cost for this item is $124,540. A cost breakdown is available in Attachment A.

C. Beverly Hills Commercial Property Owner’s Task Force Overview
The Chamber will manage regular meetings of a commercial property owner’s task force to spur dialogue and develop ideas and plans for commercial properties. The Chamber will prepare reports with findings and recommendations as needed and work with the City to identify and implement solutions to issues that come up at the roundtables.

Description
Commercial property owners represent a key decision maker and influencer in the future of the City’s economic development and sustainability. Continuing a dialogue with landlords is critical to helping fill vacancies, finding brands that align with Beverly Hills, and ensuring a successful mix of businesses. The Task Force consists of two City Council Liaisons, City and Chamber staff and approximately 15 commercial property owners/managers representing a cross section of the City. The meetings remain open to the public and the Chamber continues to outreach to additional property owners to encourage them to become involved.

In the past fiscal year, the Task Force has held meetings on a variety of topics, including opportunities to collaborate with New York and Miami based businesses for expansion following the New York and Miami Business Attraction and Retention Trips, updates on development projects in Beverly Hills, and the opening of the Wilshire and La Cienega subway station this year.

The Task Force includes some of the most prominent members of the community and major landowners whose input is important as the City moves forward.

For this fiscal year, the Chamber proposes to reduce the number of meetings from 4 to 3 and focus on continuing to make each meeting impactful with specific outcomes.

This item supports Action Item Nos. 1.F.2 (reduce commercial vacancies), 2.D.1 (zoning code audit and streamline permit process), and 3.C.1 (gauge interest in forming business improvement districts) in the Economic Sustainability Plan.
8 Metrics
 Manage an average 15-member Task Force group in consultation with the City and its partners to provide input, relay ideas and concerns in the business community and develop recommendations. The Chamber continues to reach out to and include additional property owners and managers who are interested in attending.  Manage 3 meetings of the Task Force.
 Work with the Task Force to identify and recommend 2 deliverables to be presented to Council in the fiscal year.
 Work in partnership with the City to identify proposed solutions to any opportunities or challenges that are identified and to implement such solutions as appropriate.

Conclusion
The total cost for this item is $11,675. A cost breakdown is available in Attachment A.

D. Now Beverly Hills Shop Local Program

Overview
The Shop Local Program now known as “Now Beverly Hills” is a program which focuses on connecting businesses and residents and to encourage residents to shop locally. The Chamber will continue the program to help drive traffic to a wide variety of local businesses and to continue to grow the program now that there is a vibrantly rebranded social media presence.

Description
The Chamber continued to work this past year with marketing agency PSM to execute the Now Beverly Hills program. The work included developing photo and video content, attending important city and civic events such as Spotlight with Sharona, ribbon cuttings, enhanced support for social media and a deeper partnership to support local businesses. Amongst other things, PSM, the Chamber and City worked closely to increase the reach of the program, to maintain an elevated look and to increase our impact for the businesses and patrons alike in Beverly Hills. PSM has also helped develop a graphical look for the City’s FIFA World Cup marketing efforts.

The Chamber will continue a coordinated shop local campaign across all business industries and neighborhoods. As part of the Chamber’s efforts, the Chamber will continue to retain PSM to manage the creative and design aspects of the program to ensure an elevated look for the program. PSM will help design the graphics, look and theme of quarterly campaigns as well as support the ongoing social media efforts to support consumers.

The Chamber is planning to enhance its engagement efforts to increase exposure of Now Beverly Hills, gain more newsletter subscribers, and acquire more followers on social media with a focus 9 on Beverly Hills residents. Through this work, the Chamber plans to interact with a substantial number of residents and local businesses to increase awareness and engagement with the Now Beverly Hills brand.

In response to feedback from the City, the Chamber proposes to add two elements this year to enhance the program. First, through the creation and management of a TikTok social media account. TikTok tends to attract a younger demographic and feedback the Chamber has received has suggested this platform would be an effective way to increase the reach of the program. Second, the Chamber proposes to enhance the look and add content to the Now Beverly Hills newsletter to feature local community events, openings, showings and other civic and Beverly Hills business events of interest. These items would be executed by PSM with management and collaboration by the Chamber staff.

Metrics
 Organize and execute quarterly campaigns in partnership with the City highlighting key economic sectors and/or seasonal events and programs.  Up to 200+ social media posts/stories/shares regarding the Now Beverly Hills program, important news items and upcoming programs including some boosted posts to increase engagement, followers, and subscribers.  Two or more business profiles featuring local businesses in each monthly newsletter.

Develop a list of business profiles which are at least 50 percent non-member and will feature businesses across different industries as well as in all the different commercial neighborhoods of the city to be as inclusive as possible.  Creation and management of a TikTok account, followed by creation of video content of approximately 6-8 videos per month.
 Monthly Now Beverly Hills Newsletter with key community updates, information about new business openings, upcoming events and other important information for residents and businesses.
 Leverage existing subscriber base of the Now Beverly Hills program to both promote monthly programs as well as to cross-promote other community events and projects, including City of Beverly Hills events, construction notices, and other community programs.

Conclusion
The total cost for this item is $161,150. Please see the attached cost breakdown in Attachment This item supports Action Items 1.A.1 (brand assessment) and 1.D.2 (support Shop Local program) in the Economic Sustainability Plan.
10 E. Broker’s Roundtables

Overview
The Chamber will organize and host two roundtables for commercial real estate brokers in the retail sector to spur discussions and business deals for Beverly Hills commercial retail properties.

The Chamber will also organize and host two roundtables focused on the commercial office market in Beverly Hills.

Description
This past year, the Chamber has organized a series of roundtables focused on bringing together commercial and retail brokers for the purpose of sharing information that could prove useful to the City and the brokers for filling vacancies, providing updates on new developments and getting other feedback on the state of the market. Topics have included LA Metro subway construction, new tenants coming and going and City updates on important development projects for the brokers to know about.

The roundtables provide an opportunity for the leading commercial brokers and senior officials from the City to gather and share information about new developments in the City as well as the state of the commercial real estate market. The Chamber will research and gather names of brokers to invite, conduct research on key issues to discuss and organize the meeting at the Chamber of Commerce.

This item support Action Item 1.A.5 (surveys of brokers) and 1.E.1 (cutting edge business attraction opportunities) in the Economic Sustainability Plan.

Metrics
 Execute 2 Broker’s Roundtables focused on the commercial retail market and 2 on the commercial office market in Beverly Hills for a total of 4 meetings.  Obtain attendance average of 15 brokers at each meeting.  Organize the agenda of these meetings around current development topics among the broker community as well as the City Manager’s office and Community Development Department.
 Gather information about specific vacancies that can be used to fill openings and attract companies to expand to Beverly Hills.

Conclusion
The total cost for this item is $14,950. A cost breakdown is available in Attachment A. 11 F. Beverly Hills Small Business Task Force

Overview
The Chamber will continue to manage the Small Business Task Force to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills.

Description
This past year, the Chamber has organized a series of meetings of the Small Business Task Force which was formed several years ago to support small businesses in the City.

The Task Force consists of two City Council Liaisons, City and Chamber staff and approximately 15 small business owners/managers representing a cross section of the City. The meetings remain open to the public and the Chamber continues to outreach to additional small businesses to encourage them to become involved. The meetings have been forums for business owners to both share updates about important issues as well as to learn about City initiatives they can take part in. This past year, meetings have focused on a number of topics including how businesses can be certified under the City’s Green Business Program, ways to take advantage of and participate in opportunities related to the FIFA World Cup and 2028 Summer Olympic and Paralympic Games and discussions the City and Chamber have had to constructively approach ways to streamline permitting requests.

For this fiscal year, the Chamber proposes to reduce the number of meetings from 4 to 3 and focus on continuing to make each meeting impactful with specific outcomes.

This item supports Action Item Nos. 2.D.1 (zoning code audit and streamline permit process) and

3.C.1 (gauge interest in forming business improvement districts) in the Economic Sustainability Plan.

Metrics
 Manage an average 15-member Task Force group in consultation with the City and its partners to provide input, relay ideas and concerns in the business community and develop recommendations. The Chamber continues to reach out to and include additional small business owners and managers who are interested in attending.  Manage 3 meetings of the Task Force at the City.
 Work with the Task Force to identify and recommend 2 deliverables to be presented to Council in the fiscal year.
 Prepare meeting summaries and reports to the City summarizing the key findings and recommendations of the Task Force.
 Work in partnership with the City to identify proposed solutions to any opportunities or challenges that are identified and to implement such solutions as appropriate. 12 Conclusion
The total cost of this item is $11,675. Please see the attached cost breakdown in Attachment A.

G. Management of Mayoral Business Retention Meetings

Overview
The Chamber will set up and manage meetings of 12 businesses with the City, with a focus on the top sales tax producing businesses in the City. These businesses will be cleared by the City and current on taxes.

Description
This past year, the Chamber has organized a number of meetings between local businesses and the Mayor to give the City an enhanced understanding of business conditions and the business an exciting opportunity for a one on one meeting with the Mayor and gain insight on the City’s recent work. Meetings this year have included businesses ranging from Lawry’s and the Lalezary Law Firm, both near Wilshire and La Cienega, to Louis Vuitton and a new medical office concept called Medical Boulevard. Generally, the Chamber works with City staff to identify a crosssection of significant businesses across neighborhoods and economic sectors to understand key developments and when necessary, help address specific pain points.

The Chamber will organize meetings between business owners of targeted business sectors with the Beverly Hills Mayor’s office. These meetings will be attended by a City Councilmember, typically the Mayor, a member of the City Manager’s office and a Chamber staff member as well as by managers or owners of the business itself. The Chamber will develop a list of businesses to visit with input from the City. The goal of these meetings is for the Chamber and the City to better understand the concerns of the business community and develop action items to support continued business success in the City.

The Chamber will develop a matrix of businesses to meet with over the next year focusing on businesses that represent a diverse cross-section of industries, important and/or large businesses that provide a substantial benefit to the City, and new businesses to town. The meetings will be virtual or in person. For this coming year, the Chamber proposes to focus on the top sales tax producing businesses to help better maintain these businesses in the City.

This item supports Action Item No. 1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 Schedule 12 Business Retention meetings in coordination with the City.  Produce and distribute a briefing sheet for City attendees. 13  Produce a summary of each meeting and common themes that have emerged.  Follow up by Chamber on issues uncovered during the meetings, including programming, real estate and City business regulations.

Conclusion
The total cost for this item is $16,165. A cost breakdown is available in Attachment A.

H. LA Metro Subway Stakeholder Outreach Meetings
Overview
The Chamber will continue to convene major stakeholders at a series of meetings to discuss the details of the construction of Section 2 of the D Line Subway extension, develop feedback on ways to minimize disruption to businesses and develop a mechanism for the City and businesses to work together to respond to specific concerns as they arise.

Description
This year, the Chamber has organized a number of meetings to provide key updates to businesses about construction impacts for Section 2 of the D (formerly Purple) Line Subway Extension. Additionally, two meetings that were to take place this past fiscal year were reallocated into a business stakeholder meeting to discuss the opening of the Wilshire and La Cienega subway station and associated safety, maintenance and business opportunities.

The Chamber will continue managing a series of 12 (monthly) stakeholder Zoom meetings, to be attended by key business stakeholders surrounding the construction, the City, and the Chamber.

The meetings will serve as a forum for the major stakeholders to communicate with each other, discuss key issues with construction timing and impact, and collaborate on any steps to further reduce the impact to the community. The Chamber will report back on findings and any recommendations from these meetings.

This item supports Action Item No. 2.C.1 (LA Metro subway planning) in the Economic Sustainability Plan.

Metrics
 Manage a series of 12 (monthly) stakeholder Zoom meetings, to be attended by key business stakeholders surrounding the construction, the City, and the Chamber  Curate, maintain and add to a distribution list of stakeholders to be invited to meetings and to provide updates
 Organize the logistics of each meeting, including agenda items, presentations, minutes 14  Include information in weekly Monday Chamber newsletter emails for key Metro construction activities or City Council items (assume maximum 3 times for next fiscal year)
 Work with the City on action items that come out of each meeting  Communicate with City staff about potential items for discussion at each meeting  Provide input relating to improved communications and other business mitigation efforts Conclusion
The total cost of this item is $16,025. Please see the attached cost breakdown in Attachment A.

I. Economic Sustainability Plan Support

Overview
Help identify and execute action items to implement the Economic Sustainability Plan.

Description
In 2021, the City finished a new Economic Sustainability Plan focused on ensuring a vibrant and sustainable economy and to support and enhance City revenues to maintain the character and quality of the community over the next five years. The Plan’s three focus areas are Brand, WellBeing, and Budget. The Plan identifies key existing revenue streams, sources of economic strength, challenges from the pandemic and opportunities for the future. The Plan also includes an Action Plan with a list of suggested action items that can be taken by the City and its partners to help sustain the City economically in the years ahead. The Chamber is in the process of providing updated content for portions of the Economic Sustainability Plan relevant to the Chamber’s economic development work.

During this next fiscal year, the Chamber proposes to continue its work in implementing items identified in the Plan through the other work plan items as well as providing substantive updates to the Plan as needed.

This item supports Action Item No. 1.A.1 (brand assessment) in the Economic Sustainability Plan.

Metrics
 Assist City with identifying and executing action items in the Economic Sustainability Plan.

Conclusion
The total cost for this item is $1,525. A cost breakdown is available in Attachment A. 15 J. New Businesses Newsletter

Overview
Produce 4 digital newsletters with a list of new and coming soon businesses to Beverly Hills.

Description
This past year, the Chamber has produced a series of quarterly newsletters highlighting new businesses opening in Beverly Hills, including restaurants, retailers and other businesses. This has included food establishments such as La La Land Coffee, Sam’s Bagels and Pura Vida, as well as retailers and offices such as the Casablanca and Everbank.

The Chamber will continue developing a quarterly businesses newsletter highlighting businesses that have recently opened or that are coming soon. The newsletter will promote new businesses as they open or that are coming soon and help promote Beverly Hills to the wider world and to companies interested in expanding to Beverly Hills.

This item supports Action Items 1.A.1 (brand assessment), 1.D.1 (marketing materials for business community), 1.E.1 (cutting edge business attraction opportunities) and 1.F.2 (reduce commercial vacancies) in the Economic Sustainability Plan.

Metrics
 Produce 4 (quarterly) new and coming soon businesses digital newsletters for business attraction efforts and the greater Beverly Hills community.

Conclusion
The total cost for this item is $9,345. A cost breakdown is available in Attachment A.

K. Miami Business Attraction Mission
Overview
Outreach, preparation, and travel to Miami for a 5-day trip to attract businesses to Beverly Hills.

Description
This past year, the Chamber held a full set of meetings with businesses in Miami over the course of 3 days. The meetings included visits with a wide variety of establishments, including MILA, according to the ownership the highest grossing stand alone restaurant in the United States, LPM Restaurant (French), Maple & Ash (steakhouse) and other prestigious concepts. The delegation also met with Faena Theater, a dinner and show concept which has proven wildly 16 popular in Miami, as well as other concepts such as Wynwood Walls, an elevated street art and museum experience. Generally speaking, the delegation received a strong interest in expansion to Beverly Hills. The Chamber has been a part of multiple follow up calls with the companies, connected them to brokers and landowners and has issued invitations to the visited companies to come for a tour of relevant neighborhoods. For example, the Chamber provided a tour to Nofar Method (a pilates studio) in January 2026 and has been on multiple follow up emails and calls with companies including Mila, Amal, Faena Theater and Rosa Negra. The Chamber also had a productive conversation with Casa Tua which is already planning to move to Beverly Hills and developed a good line of communication with the senior leadership there. The Chamber has also been in touch with local hotels and the One Beverly Hills project to work collaboratively to make connections between the companies and opportunities in Beverly Hills.

The Chamber proposes a 5-day trip (1 day of travel, 3 days of meetings, 1 day of travel) in the first quarter of 2026, with a focus on business attraction meetings. The Chamber plans to continue to put an emphasis on meetings with unique restaurants and retailers as the Chamber believes this has the potential to make the biggest impact on the City. The Chamber could also explore meetings with innovative commercial professional services businesses. The trip can be taken at a time that works with the City’s schedule.

The trip will be dedicated to intimate meetings with the focus on attraction of new business candidates to Beverly Hills. The team will divide into 2 tracks of about 3 people each (a Chamber staff member, a City Mayor/Vice City Mayor and a City staff member) for the meetings. The Chamber will research key businesses to approach for attraction meetings in Miami, coordinate travel logistics, and meeting set up.

Metrics
 The Chamber will coordinate up to 24 meetings with companies with most being focused on business attraction.
 The Chamber will meet with the City Delegation to discuss preferred new business prospects.
 List of meetings will be provided to the City prior to departure that includes the following details: date, time, company location, company attendees/titles/contact information.  Chamber will follow up with past business attraction and retention meeting targets.  The goal will be to have at least 2 business attraction targets visit Beverly Hills for tours/evaluating properties and to touch base with all prior business attraction visits from the prior 3 years.

Conclusion
The total cost for this item is $124,540. A cost breakdown is available in Attachment A. 17 II. New Initiatives

A. National Business Attraction and Retention
Overview
The Chamber will research, identify, and outreach to business attraction targets nationally that do not fall into the current New York and Miami Business Attraction and Retention trips. The goal will include attracting qualified businesses to expand to Beverly Hills and to capture businesses from other areas of the country that reach out to Beverly Hills. The Chamber will also update the current Beverly Hills Business Attraction Guide and Guide for Opening and Maintaining a Business in Beverly Hills.1
Description
The Chamber, in partnership with the City, conducts a number of business attraction efforts, including a yearly trip to New York and Miami. During the course of the Chamber’s work, the Chamber sometimes encounters companies from different regions of the county that have also expressed an interest in Beverly Hills.

The Chamber proposes to conduct business attraction efforts with companies throughout the United States, both proactively in terms of reaching out as well as responding to inquiries from companies reaching out on their own. In collaboration with City staff, this process will include researching, identifying, and qualifying unique businesses that might fit Beverly Hills' needs.

Following this research, the Chamber will contact companies and will arrange meetings and tours of the City as appropriate. Unlike the New York and Miami Business Attraction and Retention Trips, the Chamber does not propose any travel as part of this item but rather as a catch all to support efforts that fall outside the New York and Miami trips. The work will include emails to companies, zoom calls to discuss potential expansion efforts, site visits as appropriate and help through the planning process.

Additionally, the Chamber also proposes to include making updates to the Business Attraction Guide and How to Open and Maintain a Business Guide in this line item. This work includes working with the City to update the content of these guides which includes gathering information from a number of City departments, updating visitor and other features of the Beverly Hills economy relevant to businesses and then making final edits to the guides. This past 1 Note that although this item is labeled as a “New Initiative”, similar elements of this line item were part of the Chamber’s Work Plan in FY ‘24-25 (under Regional Business Attraction and Economic Development Website Support). Although these items were discontinued in the FY ‘25-26 Work Plan due to reduction in budgets, the Chamber and City later agreed to reallocate services from the Small Business Assistance and Property Owner’s Task Force line items to make updates to the Business Attraction Guide and How to Open and Maintain a Business Guide which are currently in progress for FY ‘25-26.
18 fiscal year, these items were performed as part of a reallocating of work done in lieu of meetings of the Small Business and Property Owner’s Task Force.

Metrics
 Field outreach requests from companies interested in Beverly Hills that are located outside the New York or Miami regions. Research up to 30 businesses in collaboration with City staff that appear to be qualified fits for Beverly Hills. Reach out to businesses as appropriate. Set up and manage meetings with businesses as appropriate and arrange follow up tours and visits to Beverly Hills as interest dictates.  Updates to the Beverly Hills Business Attraction Guide  Updates to the Guide on How to Open and Maintain a Business in Beverly Hills Conclusion
The total cost for this item is $13,910. A cost breakdown is available in Attachment A.

B. LA Metro Station Economic Development Strategy and Station Activations

Overview
The Chamber proposes to work with the City, partner agencies and business and community stakeholder to develop an economic development strategy and potential station activations for the future Beverly Drive Station in Beverly Hills.

The Chamber is also currently working to identify station activations that can be implemented at the Wilshire and La Cienega Station to enhance and promote economic opportunities in that neighborhood.

Those concepts are still in development.

Both of these items are still currently in the discussion phase with LA Metro. Therefore, the Chamber proposes to supplement this proposed line item and submit a more defined specific scope and budget at a later date.

III. Request for Special Events Fee Waivers

A. Ribbon Cuttings
B. Parking
C. Filming
D. Events
BHCC Fee Waivers
(proposed)
2026-2027
Signature Events:

Evening with the Mayor – 9/23/26
19 Greystone Mansion
Request of fee waiver for Place of Assembly Permit - $191 Request for fee waiver for ApplicaƟon Processing Fee - $68 Request for fee waiver for fire permit - $191
Request for fee waiver for Parking Meter Revenue Loss - $20 Request for fee waiver for Special Event Encroachment Permit - $190 Request for fee waiver for No-Parking Signs - $8.36 x 2 = $16.72 Request for fee waiver for Small Scale Special Event Fee - $962 Innovate Beverly Hills - The Wallis Center for Performing Arts – date tbd Winter 2027 Request for parking flat rate - $5 vs $12 (waived total $7 x 250 = $1,750) Request for fee waiver for Place of Assembly Permit - $183.70 Request for fee waiver for ApplicaƟon Processing Fee - $68 Request for fee waiver for No-Parking Signs - $8.36 x 4 = $33.44 Request for fee waiver for Park Ranger - $670
Request for fee waiver for Parking Meter Revenue Loss - $80 Request for fee waiver for Special Event Encroachment Permit - $190 Request for fee waiver for Public Works/FaciliƟes Personnel - $520 Request for fee waiver for Fire Permit - $191
WBN - Women Who Shine Gala - date/venue tbd Spring 2027 Request for fee waiver for Place of Assembly Permit - $180 Request for fee waiver for ApplicaƟon Processing Fee - $67 Request for fee waiver for fire permit - $191
Summer Garden Party - date tbd June 2027
Beverly Canon Gardens for a 10 hour rental(6 hours prep/strike and 4 hour event) -$6,082.62 Request for parking flat rate - $5 vs $12 (waived total $7 x 250 = $1,750) Request for fee waiver for Place of Assembly Permit - $183.70 Request for fee waiver for ApplicaƟon Processing Fee - $68 Request for fee waiver for No-Parking Signs - $8.36 x 4 = $33.44 Request for fee waiver for Park Ranger - $670
Request for fee waiver for Parking Meter Revenue Loss - $80 Request for fee waiver for Special Event Encroachment Permit - $190 Request for fee waiver for Public Works/FaciliƟes Personnel - $520 Request for fee waiver for Fire Permit - $191
Ribbon-cuƫngs
EsƟmated 12 permit required ribbon cuƫng events for 26-27 Request for fee waiver for Sidewalk Special Event Fees: Total $1,219.82  Special Event Permit $961.82
 ApplicaƟon Fee $68
 Special Event Encroachment Permit -$190
20 Sub-Totals (approximate)
Evening with the Mayor = $1,600
Women Who Shine Gala = $450
Innovate Beverly Hills - $3,700
Summer Garden Party = $9,750
Ribbon Cuƫngs (esƟmated totals x 12): $15,800
Grand Total: $31,300
Attachment 2
CEO=250 VP/Dir.=205 Coordinator=80
Attachment A CFO=220 Manager-170
Beverly Hills Chamber of Commerce - City Work Plan Initiatives, FY 2026-2027 Hard costs Labor Labor Total Cost
(hours) (costs)
Timeline: Year-round
Marketing and Outreach Support for City and Partner Events, Functions and Initiatives Marketing, communication and outreach to support City and partner events and initiatives; collaborating with City on messaging; collaboration with partner agencies as needed on messaging; support creation of lists of businesses offering special deals during events, other similar promotion as needed (up to 40 newsletter items, 12 eblasts and 100 social media posts) $15,000 180
$29,300(@20 hrs. - CEO, 20 hrs. -
Dir, 100 hrs. - Manager, 40 hrs. -
Coordinator) $44,300
Conduct 24 “walk the neighborhood” with City and any other business partners to engage business and market City and partner programs, events and initiatives; determine status of businesses; prepare outline of visits and summary with results and action items for follow up and work with City as needed to implement. 75
$13,450 (@20 hrs - Dir, @55 hrs
- Manager) $13,450
Supplies, incidentals, etc. $1,000 $1,000
Total 255 $58,750
Timeline: Year-round
New York Business Attraction and Retention Mission
Planning & Preparation
Purchase periodicals for NY research $100 $100
Arranging Logistics Relating to Travel/Luncheons/Hotel Block 20 $4,100 (@20 hours -Dir) $4,100 Attraction and Retention Candidate Research, Selection, Presentation & Outreach 160 $32,375 (@10 hrs. - CEO, 125
hrs. - Dir, 25 hrs - Manager) $32,375
Schedule Development/Appointment Coordination & Binder Prep 105 $21,050 (@5 hrs. - CEO, 80 hrs. -
Dir, 20 hrs. - Manager) $21,050
Update Marketing Materials as Needed $1,000 10 $2,050 (@10 hrs. - Dir) $3,050 Stationary/Telephone/misc. supplies $450 $450
CFO budgetary review/reconciliation 10 $2,200 (@ 10 hrs. - CFO) $2,200 Hour totals 305
Category Subtotals $1,550
$63,325
// //
Timeline: Fall 2026
Mission Execution
Hotel $5,650 $5,650
Airfare $2,500 $2,500
On-Site Organization/Coordination/Execution 80
$18,200 (@ 40 hrs. - CEO, 40
hrs. - Dir) $18,200
Ground Transportation $1,500 $1,500
Business breakfasts/lunches/dinners $1,800 $1,800
Incidentals, supplies, per diem meals, misc. $1,800 $1,800 Hour totals 80
Category Subtotals $13,250
$31,450
Timeline: Winter 2026
Post - trip follow up
Follow-up with targets/attendees, including tours and helping companies open location in Beverly Hills 40
$8,250 (@5 hrs - CEO, 30 hrs. -
Dir, 5 hrs. - Manager) $8,250
Evaluate and track results 15
$3,165 (@ 2 hrs - CEO, 13 hrs. -
Dir) $3,165
Create & present reports to city officials 15
$3,300 (@ 5 hrs - CEO, 10 hrs. -
Dir) $3,300
Hard costs (copies, etc.) $100 $100
Hour totals 70
Category Subtotals $100
$14,815
Timeline: Winter/Spring 2027
Ongoing Follow-up and research
Ongoing research into business attraction 30
$5,800(@ 20 hrs - Dir, 10 hrs. -
Manager) $5,800
Ongoing database updating 15
$2,900 (@ 10 hrs. - Dir, 5 hrs. -
Manager) $2,900
Follow-through with attraction candidates, including tours 30 $6,150 (@ 30 hrs - Dir) $6,150 Hard costs (copies, etc.) $100 $100
Hour totals 75
Category Subtotals $100
$14,950
Executive Summary (Grand Total)
Phase totals
Planning & Preparation $63,325
Mission Execution $31,450
Post - trip follow up $14,815
Ongoing Follow-up and research $14,950
Grand Total $124,540
Timeline: Year-round
Beverly Hills Property Owners Task Force
Manage Task Force; continue outreach to increase participation in Task Force; develop and prepare agendas, conduct background research arrange logistics, send and manage invitations, and manage 3 Task Force meetings and associated meetings with City staff; work with City and landlords between meetings to analyze and provide solutions to topics that arise as well as to connect landlords to resources. 40 $8,250 (@ 5 hrs. - CEO, 30 hrs. -
Dir, 5 hrs. - Manager) $8,250
Attend meetings; prepare reports with summary of meetings and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; follow up on recommendations as needed 15 $3,075 (@ 15 hrs - Dir) $3,075 Printing costs/supplies/light hospitality $350 $350
Total $11,675
Timeline: Year-round
Now Beverly Hills Shop Local Program
Execute Shop Local Program including campaigns in partnership with City highlighting reopening of business sectors; e-newsletter, website page development and maintenance, social media posts, development of content, and communication to other stakeholders; business profiles (bi weekly), and increasing email subscriber list through online and in person outreach. Community engagement. Supervise creation and management of Tik Tok account and enhanced monthly newsletter 375
$58,650 (@15 hrs. - CEO, 10 hrs -
CFO, 40 hrs. - VP/Dir, 210 hrs. -
Manager; 110 hrs. -
Coordinator) $58,650
Vendor for execution of creative design and activity campaigns $70,000 $70,000 New proposed service (creation and management of Tik Tok account to promote Beverly Hills businesses) $12,500 $12,500
New proposed service (creation and management of enhanced Now Beverly Hills newsletter with community events and points of interest) $12,000 $12,000 Marketing (including design programs); maintain subscriber list; ad boosting $3,000 $3,000 Costs for promotions, food and beverage, raffle prizes, etc. $5,000 $5,000 Total $161,150
Timeline: Year-round
Broker's Roundtables
Retail Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $7,225 (@ 5 hrs. - CEO, 25 hrs. -
Dir, 5 hrs. - Manager) $7,225
Minutes/supplies/refreshments $250 $250
$7,475
Office Broker's Roundtables (2)
Meeting set-up, preparation of agenda, marketing of event, coordination of speakers and content, attendance; prepare summary of meeting and follow up action items as needed 35 $7,225 (@ 5 hrs. - CEO, 25 hrs. -
Dir, 5 hrs. - Manager) $7,225
Minutes/supplies/refreshments $250 $250
$7,475
Total $14,950
Timeline: Year-round
Beverly Hills Small Business Task Force
Manage Beverly Hills Small Business Task Force; address small business concerns in advance of meeting, prepare agendas, arrange logistics, send and manage invitations, and manage 3 Small Business Task Force meetings. 40
$8,250 (@ 5 hrs. - CEO, 30 hrs. -
Dir, 5 hrs. - Manager) $8,250
Prepare reports with summary and recommendations from the Task Force; work with City and partners to develop and implement solutions with specific deliverables as appropriate; presentations at City Council 15 $3,075 (@ 15 hrs - Dir) $3,075 Minutes/supplies/refreshments $350 $350
Total $11,675
Timeline: Year-round
Mayoral Business Retention Meetings
Management of meetings with 12 major businesses in Beverly Hills, including creation of printed materials, scheduling, researching attendees, follow up projects as needed to assist companies; prepare summaries of meetings and action items, quarterly summaries. 65 $13,825 (@15 hrs. - CEO, 45 hrs -
Dir, 5 hrs. -Manager) $13,825
Follow up calls, emails and meetings with businesses and City to implement action items as needed. 10
$2,140 (@2 hrs - CEO, 8 hrs. -
Dir) $2,140
Printing costs/travel costs/light hospitality $200 $200 Total $16,165
Timeline: Year-round
LA Metro Subway Stakeholder Outreach Meetings
Preparation, set-up, coordination and attendance at up to 12 stakeholder meetings (in person or via Zoom); manage and add to email distribution list; research and outreach to stakeholders, draft agenda, send invitations, and attend meetings and develop action plan with stakeholders, including City 60
$11,700 (@ 10 hrs. - CEO, 20 -
Director, @ 30 hrs. - Manager) $11,700
Prepare reports with summary and recommendations from the meetings; follow up action as needed on items generated by meetings 22
$4,075 (2 hour – CEO, @ 5 hrs. -
Director, 15 hrs. - Manager) $4,075
Minutes/supplies/refreshments $250 $250
Rollover from 2024-2025 (2 meetings not completed)
Total $16,025
Timeline: Year-round
Economic Sustainability Plan Support
Support City as needed with implementation of additional action items identified as important or priority items in Economic Sustainability Plan $250 6 $1,275 (@1 hr - CEO @ 5 hrs. -
Dir) $1,525
Total $1,525
Timeline: Year-round
New Businesses Newsletter
Prepare quarterly new businesses newsletter; marketing and distribution 50 $8,720 (@ 4 hrs. - CEO, 15 hrs. -
Dir, 31 hrs. - Manager) $9,345
Total $9,345
Timeline: Year-round
Miami Business Attraction Mission
Planning & Preparation
Purchase periodicals for MIA research $100 $100
Arranging Logistics Relating to Travel/Luncheons/Hotel Block 20 $4,100 (@20 hours -Dir) $4,100 Attraction and Retention Candidate Research, Selection, Presentation & Outreach 160 $32,375 (@10 hrs. - CEO, 125
hrs. - Dir, 25 hrs - Manager) $32,375
Schedule Development/Appointment Coordination & Binder Prep 105 $21,050 (@5 hrs. - CEO, 80 hrs. -
Dir, 20 hrs. - Manager) $21,050
Update Marketing Materials as Needed $1,000 10 $2,050 (@10 hrs. - Dir) $3,050 Stationary/Telephone/misc. supplies $450 $450
CFO budgetary review/reconciliation 10 $2,200 (@ 10 hrs. - CFO) $2,200 Hour totals 305
Category Subtotals $1,550
$63,325
Timeline: Winter 2024
Mission Execution
Hotel (TBD) $5,650 $5,650
Airfare $2,500 $2,500
On-Site Organization/Coordination/Execution 80
$18,200 (@ 40 hrs. - CEO, 40
hrs. - Dir) $18,200
Ground Transportation $1,500 $1,500
Business breakfasts/lunches/dinners $1,800 $1,800
Incidentals, supplies, per diem meals, misc. $1,800 $1,800 Hour totals 80
Category Subtotals $13,250 $0
$31,450
Timeline: Winter/Spring 2025
Post - trip follow up
Follow-up with targets/attendees, including tours and helping companies open location in Beverly Hills 40
$8,250 (@5 hrs - CEO, 30 hrs. -
Dir, 5 hrs. - Manager) $8,250
Evaluate and track results 15
$3,165 (@ 2 hrs - CEO, 13 hrs. -
Dir) $3,165
Create & present reports to city officials 15
$3,300 (@ 5 hrs - CEO, 10 hrs. -
Dir) $3,300
Hard costs (copies, etc.) $100 $100
Hour totals 70
Category Subtotals $100
$14,815
Timeline: Spring 2025
Ongoing Follow-up and research
Ongoing research into business attraction 30
$5,800(@ 20 hrs - Dir, 10 hrs. -
Manager) $5,800
Ongoing database updating 15
$2,900 (@ 10 hrs. - Dir, 5 hrs. -
Manager) $2,900
Follow-through with attraction candidates, including tours 30 $6,150 (@ 30 hrs - Dir) $6,150 Hard costs (copies, etc.) $100 $100
Hour totals 75
Category Subtotals $100
$14,950
Executive Summary (Grand Total)
Phase totals
Planning & Preparation $63,325
Mission Execution $31,450
Post - trip follow up $14,815
Ongoing Follow-up and research $14,950
Grand Total $124,540
Timeline: Year-round
National Business Attraction and Retention
Research, identify and outreach to national businesses and respond to inquries re interest in expansion to Beverly Hills $300 25
$4,600 (@ 5 hrs. - CEO, 10 hours
- VP, @ 10 hours - Manager) $4,900
Set up and manage meetings with businsesses for business attraction; manage relationship and follow up with companies to set up tours, connect with brokers and provide support as neeeded $300 20
$3,750 (@ 5 hrs. - CEO, 10 hours
- VP, @ 5 hours - Manager) $4,050
Prepare updates to Beverly Hills business attraction guide and opening a business in Beverly Hills guide $200 25
$4,760 (@ 2 hrs. - CEO, 10 hours
- VP, 13 hours - Manager) $4,960
Total $13,910
Timeline: Year-round
Station Activation for Wilshire & La Cienega Subway
Develop economic development strategy and plan for station activations at Wilshire and Beverly Drive subway station TBD TBD TBD TBD
Research, identify and manage station activation program at Wilshire and La Cienega Subway Station (in progress - to be brought back to the City once programs are further defined) TBD TBD TBD TBD
Total TBD
Executive Summary
Marketing and Outreach Support for City and Partner Events, Functions and Services $58,750 New York Business Attraction and Retention Mission $124,540 Beverly Hills Property Owners Task Force $11,675
Now Beverly Hills - Shop Local Program $161,150
Broker's Roundtables $14,950
Beverly Hills Small Business Task Force $11,675
Mayoral Business Retention Meetings $16,165
LA Metro Subway Stakeholder Outreach Meetings (partial rollover from FY 2024-2025) $16,025 Economic Sustainability Plan Support $1,525
New Business Newsletter $9,345
Miami Business Attraction Mission $124,540
National Business Attraction and Retention $13,910
LA Metro Station Economic Development Strategy and Activations TBD Total $564,250
Attachment 3
WORK PLAN PROPOSAL FY 2026-27
to Beverly Hills City Council
June 23, 2026
Todd Johnson, CEO; Blair Schlecter, Sr. VP, Econ Dev. & Gov. Affairs; Julian Pineda, Marketing Director BEVERL
HILLS
l

CHAMBER
--of--

COMMERCE
Marketing and Outreach Support
for City and Partner Events,
Functions and Initiatives
•Programs including:
• Mayor Initiatives and City Initiatives (marketing and event execution support) • Concours d’Elegance
• Holiday Lighting Celebration
•Promotion via:
• Up to 12 eblasts
• Up to 100 social media posts/stories/shares
• Up to 40 Monday Newsletter items
• Conduct 24 “Walk the Neighborhood” reports

MEMBER NEWS
City of Beverly Hills
Mixed Use Over-lay Zone Regulations Meeting

CHAMBER
ef

COMMERCE
Please join a discussion regarding a study of the Moe Use Overtary Zone regulations (Article 18.7 of the Beverty Mils Muricipat Code) with the City$ consultant tern This meeting intends to obtain feedback from the business and land development community, and commercial property owners in the City on the existing Moe ts Overlay Zone regulations
New York Business
Attraction and
Retention Mission
Outreach, preparation and travel:
• 3 days of meetings with primary focus on
business attraction
• 24 meetings (approximately 4-6
retention/18-20 new business)
• Focus on leasing throughout the City
• Industry Focuses:
• Retail (emerging new brands)
• Restaurants (new cuisine/Michelin
rated)
• Experiential/Innovative professional
services
id.sass°
Wu' .oafs«cs
e
Miami Business
Attraction Mission
Outreach, preparation and travel: • 3 days of meetings with focus on business attraction
• Approximately 24 meetings • Focus on leasing throughout the City • Industry Focuses: • Retail (emerging new brands) • Restaurants (new cuisine/Michelin rated)
• Entertainment/Innovative
professional services
%

CHAMBER
of
COMMERCE ..r
t
. i'
Other Economic
Development and
Business Support
• Broker’s Roundtables
• Property Owner’s Task Force
• Small Business Task Force
• Mayoral Business Retention Meetings
• LA Metro Subway Stakeholder Meetings
• Economic Sustainability Plan Support
• New Businesses Newsletter

CHAMBER
ef

COMMERCE
National Business Attraction and Retention
• Identify companies outside New York
and Miami interested in expansion
• Conduct site tours for business and
advising businesses seeking to expand
• Update How to Do Business in Beverly
Hills Guide
• Update Business Attraction Guide

CHAMBER
of

COMMERCE
LA Metro Station Economic Development &
Station Activations
• Chamber and Metro are in
discussions about station activations
• Metro has expressed desire for more
time to evaluate this opportunity
• Plan is to continue discussions
with Metro and bring back for review
if/when appropriate
% CHAMBER
ef

COMMERCE
Request for
Chamber Special
Events Fee Waivers
Request for Chamber special events
and Chamber ribbon cuttings
• Place of Assembly Permit
• Application Processing Fee
• Reduced Flat Fee Parking Rates
• No-Parking Signs
• Special Event Encroachment
Permit
• Small Scale Special Event Fee
-
• Total approx. $31,000 in waivers CHAMBER
...dace
Now Beverly Hills Social Report
FY 26-27 Workplan
Beverly Hills

COMMUNICATION ARTS
July ‘26 - June ‘27 Workplan
Now BH Shop Local Program
Follower Growth
Total: 3,823
Q2 Q3
$000
million
+454
+49.8%
+336
-26%
$000
million
Q1 Q4
+1,187
+201.5%
Facebook & Instagram Management
● Seasonal Campaigns
○ Hidden in the Hills Continuation (post WC)
○ Holiday Haven (October - December)
○ Shop Local Saturdays & Small Business
Interviews (Jan - March)
○ Summer Nights Series (April - June)
● Ongoing Monthly Social Calendars
○ Facebook & Instagram
● Event Coverage
○ Ribbon Cuttings
○ Cross Promoted Chamber & City Events
+303
baseline
LI3TI
July ‘26 - June ‘27 Workplan
Now BH New Additions
TikTok
Launch
Scope: 10 hours
per month
covering video
capture, editing,
optimization,
comment
management,
business outreach
coordination, and
monthly reporting.

Reach 136M users in the
U.S
6-8 Posts Per Month
80% of Consumers Search
for Local Businesses
E-Newsletter
Scope: Strengthen
relationships with
local businesses
through editorial
exposure.

Create a reliable,
recurring
touchpoint that
keeps Now Beverly
Hills top-of-mind.

Monthly Newsletter
Highlights 3-5 Local
Events & Businesses
Complement and amplify
Now BH Instagram and
social media efforts
-
-
-
-
Beverly Hills
Executive Summary FY ‘26-’27
Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives $58,750
New York Business Attraction and Retention Mission $124,540 Beverly Hills Property Owners Task Force $11,675
Now Beverly Hills - Shop Local Program $161,150
Broker's Roundtables $14,950
Beverly Hills Small Business Task Force $11,675
Mayoral Business Retention Meetings $16,165
LA Metro Subway Stakeholder Outreach Meetings $16,025
Economic Sustainability Plan Support $1,525
New Business Newsletter $9,345
Miami Business Attraction Mission $124,540
National Business Attraction and Retention $13,910
LA Metro Station Economic Development Strategy and Station Activations TBD Total Work Plan Proposed Contract $564,250
I
I
I
I
I
I
THANK YOU VERY MUCH!

BEVERLY
HILLS

CHAMBER
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COMMERCE
Attachment 4

CITY OF BEVERLY HILLS

POLICY AND MANAGEMENT

MEMORANDUM
TO: City Council Liaison / Chamber of Commerce Committee FROM: Magdalena Davis, Community Outreach Manager
DATE: June 2, 2026
SUBJECT: Review of Fiscal Year 2026-2027 Workplan Funding Requests for the Beverly Hills Chamber of Commerce
ATTACHMENT: 1. Beverly Hills Chamber of Commerce FY26-27 Proposed Work Plan

2. FY26-27 Budget Details Sheet

3. Liaison Presentation

INTRODUCTION
Each year the City enters into an agreement with the Beverly Hills Chamber of Commerce (Chamber) to execute various work plan items, focused on economic sustainability, including business development, marketing, and outreach for the upcoming fiscal year. This item provides the City Council Chamber of Commerce Committee Liaisons Mayor Corman and Vice Mayor Wells (Liaisons) an opportunity to review the Fiscal Year 2026/2027 (FY 26/27) work plan and funding request from the Beverly Hills Chamber of Commerce and Civic Association (Chamber) in the amount of $573,850.

DISCUSSION
The City contracts with the Chamber to provide a range of economic development programs, which reflect City priorities and seek to both retain existing businesses and attract new businesses to Beverly Hills. The Chamber’s main focus is on fostering business-to-business relationships in Beverly Hills and to act as a liaison between the City and business community.

Over the years, they have also expanded their scope of work to include marketing and outreach that aligns with economic development, and have expanded the NOW Beverly Hills shop local program, in partnership with the City.

The Chamber Liaisons are requested to review and make a recommendation on the Chamber work plan and budget request for FY 26/27. It should be noted that the Chamber is traditionally funded from two different City budgets – a set amount from the general fund, and the remainder from TOT. For FY26/27, the increase would be absorbed entirely by the Tourism and Marketing budget, for new and increasing activities related to promoting and marketing the City to attract and retain businesses.
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The budget breakdown is as follows:
 $380,000 from the Business Development budget (General Fund)  $193,850 from the Tourism & Marketing budget (Transient Occupancy Tax, or TOT)  Total Request of $573,850
All of the City partners, including the Chamber, were of the flat TOT forecast for next fiscal year.

The Chamber’s $40,120 can be accounted for in approximately $16,610 increased labor costs, with the remaining funding of $26,210 in new initiatives. The line items with decreases include marketing and outreach support, which has been reallocated towards the Now Beverly Hills shop local program, another marketing effort, and the reduction in The items proposed for elimination or adjustment include:
- Reallocation in marketing – a decrease from City marketing and outreach support, to the Now Beverly Hills shop local program (another marketing effort) - Reduction in Task Force meetings – one each of the Small Business Assistance, and Property Owners groups, so that they are once approximately every 4 months (3 per fiscal year), rather than once a quarter (4 per fiscal year)
Beyond the increases to labor, the new or addition to initiatives that account for the increase include:
- An expansion of the Now Beverly Hills program, managed by vendor PSM, to include the creation and management of a TikTok social media account, and to retool the Now Beverly Hills newsletter to feature local community events, openings, cultural showings and other business events of interest, in order to increase exposure of the campaign, and gain more newsletter subscribers and social media followers, particularly focusing on attracting residents
- National business attraction and retention – research, identification and outreach to business attraction targets nationwide that do not fall into the current New York or Miami trips; this will also include an update to the online guide for How to Do Business in Beverly Hills, and the Business Attraction guide. The metric goal is up to 30 businesses in one year.
- Station activation for Wilshire and La Cienega subway are still in development, so the Chamber proposes to identify station activations that will promote economic opportunities at a late date, focusing their current workplan on a strategy for the future Beverly Drive station, instead. The metric goal for this is 3 stakeholder meetings and a written plan of action.
o The Chamber does propose to continue evaluating potential station activations for the current La Cienega/Wilshire Metro station, in collaboration with Metro and the City, and would like to bring an item back, including a more defined scope of work and budget, should the Liaisons and Council feel this should be implemented.
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Staff requests the Liaisons provide recommendations for the changes to the workplan above, and review the following remaining work plan items. More detail is provided in Attachment 1, and a breakdown of both the hard costs and labor costs, which account for the remainder of the increase in costs, in Attachment 2.

I.A. Chamber of Commerce will provide Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives by providing marketing and communications support and business visitations to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber and partners programs and initiatives. It includes but is not limited to Mayor and Council Priorities, Community Development or Sustainability initiatives, promotion of Concours event and Holiday programming, and more, such as the current World Cup promotions; I.B. Chamber of Commerce will organize and participate in the annual New York Business Attraction and Retention Mission setting up 24 meetings with companies in New York, including all research, preparation meetings and materials for the delegation, and follow-up required. The Chamber proposes to focus more on business attraction meetings to be conducted, with some business retention meetings, however the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber prior to the trip’s finalization;
I.C. Chamber of Commerce will manage regular meetings of the Beverly Hills Commercial Property Owner’s Task Force (3 meetings annually) to spur dialogue and develop ideas and plans for commercial properties;
I.D. Chamber of Commerce will continue to manage the NOW Beverly Hills Shop Local Program, with vendor PSM as the creative agency. This program focuses on connecting businesses and residents, to encourage residents to shop locally. To achieve better marketing results across all businesses and neighborhoods, they propose to continue the social media accounts with a goal to increase engagement, produce 4 campaigns in total to occur quarterly, 12 newsletters to occur monthly, and ongoing cross-promotion with City programs, other City partners, and local businesses, as well as add the aforementioned enhancements to the newsletter and the brand new Now Beverly Hills TikTok account; I.E. Chamber of Commerce will organize and host Broker’s Roundtables so retail and office commercial real estate brokers can meet with each other, Chamber, and City staff to facilitate discussion on real estate opportunities that could benefit the community (4 total meetings per year: 2 focused on retail and 2 focused on office); I.F. Chamber of Commerce will provide management of Beverly Hills Small Business Task Force (3 meetings annually) to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills;
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I.G. Chamber of Commerce will organize one-on-one Mayoral Business Retention Meetings (12 in total) between Beverly Hills business owners and the Mayor to foster better relationships and retention;
I.H. Chamber of Commerce will organize LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction for Section 2 and its impact to businesses (held monthly for a total of 12 meetings). Funds for this work plan item are subject to reimbursement from Metro and are required to be tracked accordingly; I.I. Chamber of Commerce will continue to implement action items from the City’s Economic Sustainability Plan, however this item is proposed to continue to be updated annually only, the same as the current fiscal year;
I.J. Chamber of Commerce will continue to push out the quarterly “New Business Newsletter” (4 times a year) featuring “new” and “coming soon” businesses to help support business attraction efforts of both the City and the Chamber of Commerce; I.K. Chamber of Commerce proposes to continue the Miami Business Attraction Mission which would now be in its 3rd year, including conducting the research necessary focused on business attraction. This work plan item was successful this past fiscal year, and included making it more closely match the New York trip with a goal of 24 meetings, as well as the necessary marketing materials, business meeting research, and follow up. This year’s proposed trip would match that 3-day, 24 meeting format, including all research, preparation meetings and materials for the delegation, and follow-up required. Liaisons are requested to give direction if the business attraction meetings to be conducted, and it is recommended that the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber delegation prior to the trip’s finalization; New Initiatives are the second category of the workplan:

II.A. The Chamber proposes a new initiative, dubbed National Business Attraction and Retention, to research, identification, and outreach to business targets nationally that do not fall into the current trips. The goal will include attracting qualified businesses to expand to Beverly Hills and to capture businesses from other areas of the country that reach out to Beverly Hills. As a part of this item, the Chamber will also update the current Beverly Hills Business Attraction Guide and Guide for Opening and Maintaining a Business in Beverly Hills, which are a part of the current fiscal year, being subbed in as reallocations from 2 of each task force meetings not held. Metrics for this new initiative, beyond the guides, are up to 30 businesses.

II.B. The Chamber proposes to work with the City, partner agencies and business and community stakeholder to develop LA Metro Station Economic Development Strategy and Station Activations for the future Beverly Drive Station in Beverly Hills. With the recent opening comes an opportunity to identify an economic development strategy for the area 5 of 8
once construction has ceased including (1) what types of businesses the City and community would like to see in that area; (2) how to drive development in an appropriate and consistent manner; and (3) other potential ways to enhance the area once construction is completed.

The Chamber proposes to manage a series of 3 stakeholder meetings of City staff, partner agencies (CVB, RDC), local businesses and other community stakeholders, and then develop a plan of action for implementation.

The total estimated value of the fee waivers and flat parking rates are also detailed in Attachment 1 as provided by the Chamber, total approximately $31,300.

FISCAL IMPACT
For FY 26/27, the Chamber is requesting $573,850 as further detailed in Attachments 1 and 2.

Additionally, the Chamber is also requesting specific fee waivers, personnel waivers and flat parking rates. The actual value for any fee waivers or flat parking rates will vary based on the actual event, including the number of actual attendees and the extent of the event footprint.

The following executive summary table gives the budget breakdown of both hard and staff costs associated with the workplan. It should be noted that the Metro line item for outreach meetings for Section 2 is reimbursable by Metro, however the station activation line item is not eligible for reimbursement. Summary table appears on the next page:
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FY26/27 Scope Summary
Work Plan Component FY25/26
Cost
Propose
d
FY26-27
Cost
Price
Differenc
e
Notes
I. Beverly Hills Marketing,
Economic Development and
Business Support Items

IA. Marketing and Outreach
Support for City and Partner
Events, Functions, and
Initiatives
$71,600 $58,750 -$12,850 Reallocation of work
to new initiatives
given City priorities
IB. New York Business
Attraction and Retention
Mission
$120,580 $124,540 +$3,960 Increased labor
costs
IC. Beverly Hills Property
Owners Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
ID. Now Beverly Hills Shop
Local Marketing and
Promotional Program
$133,750 $161,150 +$27,400 Addition of services;
increased labor
costs
IE. Broker’s Roundtables $14,500 $14,950 +$450 Increased labor costs
IF. Beverly Hills Small Business
Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
IG. Mayoral Business
Retention Meetings
$15,680 $16,165 +$485 Increased labor
costs
IH. LA Metro Subway
Stakeholder Outreach
Meetings*
$15,330 $16,025 +$695 Increased labor
costs
II. Economic Sustainability Plan
Support
$1,490 $1,525 +$35 Increased labor
costs
IJ. New Business Newsletter $8,720 $9,345 +$625 Increased labor costs
IK. Miami Business Attraction
Mission
$120,580 $124,540 +$3,960 Increased labor
costs
II. New Initiatives (Or Initiatives
to Be Restarted)

IIA. National Business
Attraction and Retention
N/A $13,910 N/A N/A
IIB. Station Activation for
Wilshire & La Cienega Subway
N/A $9,600 N/A N/A
III. Waivers
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*Cost is reimbursable by Metro

The table below reflects the consideration approved by the City Council for the Chamber of Commerce’s Agreements with the City for the past fiscal years in comparison with the proposed request for FY 25/26 for the Chamber’s work plan.

FY
19/20
FY
20/21
FY
21/22
FY
22/23
Original
Budget
FY
22/23
Revised
Budget1
FY
23/24
FY
24/25
FY
25/26
FY 26/27
Proposed
Chamber
Work
Plan
$347,505 $304,080 $488,940 $540,530 $327,025 $450,150 $553,245 $533,730 $573,850 The Chamber is traditionally funded from two different City budget sources; Business Development Budget and from the Transient Occupancy Tax (TOT) Tourism and Marketing Budget.

The FY 25/26 Business Development (00101313) budget, fixed at $380,000 for the past several years post-pandemic, was included as part of next year’s budget by the Finance Department at the June 5th budget meeting. Liaisons are requested to review funding in the amount of $380,000 of the Chamber’s work plan from the Business Development budget. As several of the Chamber’s initiatives are marketing focused, the remaining annual Chamber work plan funding has previously come from the Tourism and Marketing budget, funded by Transient Occupancy Tax (TOT). The current funding request requires $193,850 from the Tourism and Marketing budget, funded by Transient Occupancy Tax (TOT).

Funding Source
Business
Development Budget
(General Fund)
Tourism & Marketing
Budget
(TOT) Total
Chamber Proposed
FY25/26 Budget $380,000 $193,730 $573,850
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been 1 In FY 22/23 the Chamber did not complete the NY Sales Mission and ended the contract with Buxton for economic development software services early which resulted in a revised budget amount for FY 22/23 and a contract amendment to reflect that reduction.

IIIA-D Request for Special
Events Fee Waivers
$0 $0 N/A See chart at end of
plan for list of
requested waivers
TOTAL $ 533,730 $573,850 +$40,120
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the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years.

The Finance Department is currently forecasting TOT revenue of $46,600,000 for FY 26/27, a flat estimate from $46,000,000 for FY25/26. The Chamber was advised of this flat estimate. Staff anticipates TOT funding would be allocated for various programs and partner agreements including the request from the Chamber workplan. Other Council approvals include the RDC base funding workplan, a portion of the Chamber of Commerce workplan, Holiday décor, the Holiday Lighting Celebration on Rodeo Drive, the Concours d’Elegance Father’s Day Car Show, landscaping funding, and trademark licensing intellectual property legal services.

RECOMMENDATION
Staff recommends the Liaison Committee review and provide recommendations for the Beverly Hills Chamber of Commerce Fiscal Year 2026-2027 Workplan and Funding Request, including:
a. All items I-II as presented, including reallocations, reductions, and new initiatives; b. Items III permit waivers and flat-rate parking as presented; c. Recommendation of the funding allocations from the City’s Business Development budget and Tourism and Marketing Budget

Beverly Hills City CouncilJune 23, 2026

Beverly Hills City Council
June 23, 2026