AGENDA REPORT
Meeting Date: July 21, 2026
Item Number:
To: Honorable Mayor & City Council
From: Magdalena Davis, Community Outreach Manager
Subject: AGREEMENT WITH BEVERLY HILLS CHAMBER OF COMMERCE Attachments: 1. Agreement with Chamber of Commerce and Civic Association for Fiscal Year 2026-2027
2. June 23, 2026, Agenda Report for the Chamber Work Plan (without attachments)
RECOMMENDATION
Staff recommends the City Council:
1) Approve an Agreement between the City of Beverly Hills and the Beverly Hills Chamber of Commerce and Civic Association for business attraction and retention services for Fiscal Year 2025-2026 (FY 26/27) (Attachment 1); 2) Approve a Fiscal Year 2026-2027 purchase order for the Beverly Hills Chamber of Commerce and Civic Association for business attraction and retention services in an amount not to exceed $564,250; 3) Approve a no-license fee use of the City’s trademarked City Shield for the Chamber to utilize as their logo; and
4) Waive the bidding requirements per Beverly Hills Municipal Code 3-3-204 (D) as the Beverly Hills Chamber of Commerce and Civic Association, through its mission and partnership with the City, is the sole entity that represents the City’s business community; thus, it would be in the best interest of the City to continue to utilize this vendor for these services.
INTRODUCTION
At the June 23, 2026, Formal Meeting, the City Council reviewed and approved the FY 26/27 work plan and funding request presented by the Beverly Hills Chamber of Commerce and Civic Association (Chamber). This item requests the City Council approve
AND CIVIC ASSOCIATION FOR BUSINESS ATTRACTION AND
RETENTION SERVICES FOR FISCAL YEAR 2026-2027; AND
PURCHASE ORDER FOR FISCAL YEAR 2026-2027 IN THE NOT-TOEXCEED AMOUNT OF $564,250 Meeting Date: July 21, 2026
an agreement with the Chamber for business attraction and retention services, issue a FY 26/27 purchase order in an amount not to exceed $564,250, and to waive the bidding requirements as it is in the best interest of the City.
DISCUSSION
Similar to previous years, the City contracts with the Chamber to provide a range of economic development programs that reflect City priorities and seek to retain existing businesses and attract new businesses to Beverly Hills. The Chamber’s focus is on fostering business-to-business relationships in Beverly Hills and acts as a liaison between the City and the business community. On June 2, 2026, the City Council Liaison/ Chamber of Commerce Committee (Liaisons), Mayor Corman and Vice Mayor Wells, reviewed the FY 26/27 work plan and funding request presented by the Chamber. The recommendations from the Committee were presented on the June 23, 2026, City Council Formal Meeting (Attachment 2), which the City Council approved.
This item, if approved by the City Council, approves the execution of an Agreement between the City and the Chamber for FY 26/27 business attraction and retention services; authorizes the issuance of a FY 25/26 purchase order to the Chamber in the amount of $533,730; provides approval for a no-fee license to utilize the City’s trademarked City Shield as their Chamber logo; and waives the bidding requirements per Beverly Hills Municipal Code 3-3-204 (D) as it would be in the best interest of the City to continue to utilize this vendor for these services.
It should be noted that the last two recommended items, the no-fee license and waiver of bidding requirements, were not in the Council report on June 23, 2026, as they are procedural items with longstanding traditional approval. The Chamber’s work with the City and their logo has been unchanged for many decades.
FISCAL IMPACT
For FY 26/27, the Chamber contract will be funded by both the Policy & Management Department’s Business Development budget (00101313) and by the Policy & Management Department’s Tourism and Marketing budget (00101311). The FY 26/27 Business Development (00101313) budget is a fixed amount of the General Fund and will fund $380,000 of the Chamber’s work plan. The remaining $184,250 in funding will come from the Tourism and Marketing budget, as approved by the Council, as several of the Chamber’s initiatives in the workplan are marketing focused.
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years. The Policy & Management Department’s Tourism and Marketing budget (00101311) provides funding for activities which market and promote the City to potential travelers, including businesses.
Keith Sterling,
Deputy City Manager
Approved By
Attachment 1
1 B0785-0001\3276092v2.doc
AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND THE
BEVERLY HILLS CHAMBER OF COMMERCE AND CIVIC ASSOCIATION
FOR BUSINESS ATTRACTION AND RETENTION SERVICES FOR
FISCAL YEAR 2026-2027
NAME OF CONTRACTOR: Beverly Hills Chamber of Commerce and Civic Association
RESPONSIBLE PRINCIPAL OF
CONTRACTOR:
Todd Johnson, Chief Executive Officer
CONTRACTOR'S ADDRESS: 9400 Santa Monica Boulevard
Beverly Hills, CA 90210
Attention: Todd Johnson, Chief Executive Officer
CITY'S ADDRESS: City of Beverly Hills
455 N. Rexford Drive
Beverly Hills, CA 90210
Attention: Ryan Gohlich, City Manager
COMMENCEMENT DATE: July 1, 2026
TERMINATION DATE: June 30, 2027
CONSIDERATION: Not to exceed $564,250 as more particularly described in Exhibit B
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AGREEMENT BETWEEN THE CITY OF BEVERLY HILLS AND THE
BEVERLY HILLS CHAMBER OF COMMERCE AND CIVIC ASSOCIATION
FOR BUSINESS ATTRACTION AND RETENTION SERVICES FOR
FISCAL YEAR 2026-2027
THIS AGREEMENT is made by and between the City of Beverly Hills (hereinafter called "CITY"), and Beverly Hills Chamber of Commerce and Civic Association (hereinafter called “CONTRACTOR” or "CHAMBER").
RECITALS
A. CHAMBER is located in the City of Beverly Hills and has special knowledge and experience to conduct or participate in business attraction and retention programs for the benefit of CITY.
B. Section 37110 of the State Government Code authorizes the expenditure of monies for promotions.
C. CITY desires to have certain services and/or goods provided as set forth in Exhibit A (the "Scope of Work"), attached hereto and incorporated herein.
D. CHAMBER represents that it is qualified and able to perform the Scope of Works.
NOW, THEREFORE, the parties agree as follows:
Section 1. CHAMBER's Scope of Work.
CHAMBER staff shall perform the Scope of Work described in Exhibit A in a manner satisfactory to CITY. CITY shall have the right to order, in writing, changes in the Scope of Work to be mutually agreed upon by the parties. Any changes in the Scope of Work by CHAMBER under $5,000 may be performed without approval of CITY; however, CHAMBER shall notify the City Manager, CITY's Community Outreach Manager (or designee), and/or the City Manager's designee by close of the fiscal year of such change(s). For reallocations between $5,001 - $25,000, CHAMBER must obtain prior written approval from the City Manager, with a copy of the request sent to the Beverly Hills City Council Liaison/ CHAMBER Committee and/or the City Manager's designee prior to reallocation of the funding. For reallocations above $25,000, CHAMBER must obtain prior approval from the Beverly Hills City Council Liaison / CHAMBER Committee at an agendized meeting that is then presented to the full City Council for approval prior to reallocation of the funding. Furthermore, no unused funding may be carried over to the following fiscal year (regardless of amount) without approval by the Beverly Hills City Council Liaison/ CHAMBER Committee at an agendized meeting which is then presented to the full City Council for approval prior to carrying over the funding to the upcoming fiscal year.
CHAMBER staff will meet quarterly with the City Council Liaison / CHAMBER Committee, which are live broadcast and recorded meetings, to discuss and review progress made on CHAMBER’s City Council approved Workplan, which is outlined in Exhibit A Scope of Work, attached hereto and incorporated herein. CHAMBER shall be responsible to request these meetings which shall occur in late September, early December, late March, early June by contacting the City Manager and/or his designee.
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Section 2. Ownership of Work Product.
(a) Unless otherwise agreed upon in writing, all reports, documents, or other written or visual material or any other material in any media, including any images, taglines, logos, or other media created or developed by CHAMBER or any third party contracted by the CHAMBER, in the performance of this Agreement, whether or not paid in whole or in part by the funding provided by this Agreement (“Work Product”) shall be and remain the property of CITY without restriction or limitation upon its use or dissemination by CITY. All Work Product shall be considered to be “works made for hire”, and all such Work Product and any and all intellectual property rights arising from their creation, including, but not limited to, all copyrights and other proprietary rights, shall be and remain the property of CITY without restriction or limitation upon their use, duplication or dissemination by CITY. CHAMBER shall not obtain or attempt to obtain copyright protection as to any of the Work Products.
(b) CHAMBER hereby irrevocably assigns exclusively to CITY, all right, title and interest in such trademarks and/or copyrights or other intellectual property rights in the Work Products. CHAMBER shall take all acts requested by CITY in order to enforce CITY’s rights under this Section.
(c) CHAMBER shall not retain ownership of or any right, title or interest in any of the Work Products, including, but not limited to, in any related trademarks, copyrights, or other proprietary rights. CITY and CHAMBER agree that the Work Product and all such rights, title and interest in or to the Work Products belong to and are being sold and assigned in their entirety to CITY for whatever use it desires, and that CITY does and shall at all times own, solely and exclusively, complete and unencumbered, all right, title and interest in and to all of the Work Product worldwide, any modifications thereto and any derivative works based thereon (including, but not limited to, all patent, copyright, trademark, service mark and trade secret rights). Nothing contained herein shall be deemed to constitute a mere license or franchise in CITY. The parties further agree that CITY will be free to use, modify, distribute, sell, license or otherwise exploit all such Work Products and any modifications to or derivative works based thereon without any restrictions or limitations or any obligations or payments to CHAMBER and that CHAMBER shall have no such rights.
(d) From time to time CHAMBER will engage photographers to take photographs or will purchase images for use in CHAMBER’s marketing campaigns, collateral or other uses. As to those third-party photographs or images whereby CHAMBER negotiates to purchase not only the photograph or image but also the copyright or other intellectual property rights, the provisions of this Section 2 will apply. As to those third-party photographs or images whereby CHAMBER negotiates to purchase only the use of the photograph or image and the copyright is maintained with the photographer, the provisions of this Section 2 will not apply. (e) This Section shall survive termination of this Agreement.
Section 3. Time of Performance.
CHAMBER shall commence its services under this Agreement upon the Commencement Date or upon a receipt of a written notice to proceed from CITY. CHAMBER shall complete the performance of services by the Termination Date set forth above and/or in conformance with the project timeline established by the City Manager or his designee.
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Section 4. Compensation.
(a) Compensation. CITY agrees to compensate CHAMBER for the services and/or goods provided under this Agreement, and CHAMBER agrees to accept in full satisfaction for such services, a sum not to exceed the Consideration set forth above and more particularly described in Exhibit B, attached hereto and incorporated herein. (b) Expenses. The amount set forth in paragraph (a) shall include reimbursement for all actual and necessary expenditures reasonably incurred in the performance of this Agreement (including, but not limited to, all labor, materials, delivery, tax, assembly, and installation, as applicable). There shall be no claims for additional compensation for reimbursable expenses.
(c) Additional Services. CITY may from time to time require CHAMBER to perform additional services not included in the Scope of Work. Such requests for additional services shall be made by CITY in writing and agreed upon by both parties in writing.
Section 5. Payments.
CHAMBER shall submit written requests for advanced payments for expenditures based on the schedule listed in Exhibit B, attached hereto and incorporated herein, for the various projects as set forth in Exhibit A. CITY shall provide payment to CHAMBER upon approval of the request by CITY’s Finance Director or his designee. CITY shall use its best efforts to make payment to CHAMBER within 15 days of receipt of request. CHAMBER shall return to CITY any unused funding within thirty (30) days of the conclusion of the Agreement, unless such funding is carried over as part of the work plan for the next fiscal year which has been previously approved by the City Council.
Section 6. Independent Contractor. CHAMBER is and shall at all times remain, as to CITY, a wholly independent contractor. Neither CITY nor any of its agents shall have control over the conduct of CHAMBER or any of CHAMBER's employees, except as herein set forth.
CHAMBER shall not, at any time, or in any manner, represent that it or any of its agents or employees are in any manner agents or employees of CITY.
Section 7. Assignment. This Agreement shall not be assigned in whole or in part, by CHAMBER without the prior written approval of CITY. Any attempt by CHAMBER to so assign this Agreement or any rights, duties or obligations arising hereunder shall be void and of no effect.
Section 8. Responsible Principal(s)
(a) CHAMBER's Responsible Principal set forth above shall be principally responsible for CHAMBER's obligations under this Agreement and shall serve as principal liaison between CITY and CHAMBER. Designation of another Responsible Principal by CHAMBER shall not be made without prior written consent of CITY.
(b) CITY's Responsible Principal shall be the City Manager or his designee set forth above who shall administer the terms of the Agreement on behalf of CITY.
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Section 9. Personnel. CHAMBER represents that it has, or will secure at its own expense, all personnel required to perform the services under this Agreement. All personnel engaged in the work shall be qualified to perform such services. CITY shall review and has the right to approve all subcontractors used in provision of services under this Agreement within five (5) business days of CHAMBER’s submission and prior to their engagement by CHAMBER. Such approval shall not be unreasonably withheld by CITY. CHAMBER, however, shall be solely responsible for the work performed by those third party contractors, including timely performance and payment.
Section 10. Permits and Licenses. CHAMBER shall obtain and maintain during the Agreement term all necessary licenses, permits and certificates required by law for the provision of services under this Agreement, including a business license.
Section 11. Interests of CHAMBER. CHAMBER affirms that it presently has no interest and shall not have any interest, direct or indirect, which would conflict in any manner with the performance of the Scope of Work contemplated by this Agreement. No person having any such interest shall be employed by or be associated with CHAMBER.
Section 12. Insurance.
(a) CHAMBER shall at all times during the term of this Agreement carry, maintain, and keep in full force and effect, insurance as follows:
(1) A policy or policies of Comprehensive General Liability Insurance, with minimum limits of Two Million Dollars ($2,000,000) for each occurrence, combined single limit, against any personal injury, death, loss or damage resulting from the wrongful or negligent acts by CHAMBER.
(i) If CONTRACTOR will be supplying alcoholic beverages, the General Liability Insurance shall include host liquor liability coverage with minimum limits of One Million Dollars ($1,000,000).
(ii) If CONTRACTOR is using a caterer or other vendor to supply alcohol that vendor must have liquor liability coverage with minimum limits of One Million Dollars ($1,000,000).
(iii) If CONTRACTOR intends to sell alcohol either the
CONTRACTOR or vendor providing the alcohol for sale must have a valid liquor sales license and liquor liability insurance covering the sale of alcohol with minimum limits of One Million Dollars ($1,000,000).
(2) A policy or policies of Comprehensive Vehicle Liability Insurance covering personal injury and property damage, with minimum limits of One Million Dollars ($1,000,000) per occurrence combined single limit, covering any vehicle utilized by CHAMBER in performing the Scope of Work required by this Agreement. (3) Workers’ compensation insurance as required by the State of California.
(b) CHAMBER shall require each of its sub-contractors to maintain insurance coverage which meets all of the requirements of this Agreement.
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(c) The policy or policies required by this Agreement shall be issued by an insurer admitted in the State of California and with a rating of at least a A+;VII in the latest edition of Best’s Insurance Guide.
(d) CHAMBER agrees that if it does not keep the aforesaid insurance in full force and effect CITY may either immediately terminate this Agreement or, if insurance is available at a reasonable cost, CITY may take out the necessary insurance and pay, at CHAMBER’s expense, the premium thereon.
(e) At all times during the term of this Agreement, CHAMBER shall maintain on file with CITY’s Risk Manager a certificate or certificates of insurance on the ACORD form showing that the aforesaid policies are in effect in the required amounts. CHAMBER shall, prior to commencement of work under this Agreement, file with CITY’s Risk Manager such certificate or certificates. The general liability insurance shall contain an endorsement naming CITY as an additional insured.
(f) CHAMBER shall provide CITY with thirty (30) days prior written notice if the policies required under this Agreement will be canceled or reduced. All of the policies required under this Agreement shall state that the coverage contained in the policies affords insurance pursuant to the terms and conditions as set forth in this Agreement. (g) The insurance provided by CHAMBER shall be primary to any coverage available to CITY. The policies of insurance required by this Agreement shall include provisions for waiver of subrogation.
(h) Any deductibles or self-insured retentions must be declared to and approved by CITY. At the option of CITY, CHAMBER shall either reduce or eliminate the deductibles or self-insured retentions with respect to CITY, or CHAMBER shall procure a bond guaranteeing payment of losses and expenses.
(i) The insurance coverage amounts required under the Agreement do not limit CITY’s right to recover against CHAMBER and its insurance carriers.
Section 12. Indemnification.
(a) CHAMBER agrees to indemnify, hold harmless and defend CITY, City Council and each member thereof, and every officer, employee and agent of CITY, from any claim, liability or financial loss (including, without limitation, attorney’s fees and costs) arising from any intentional, reckless, negligent, or otherwise wrongful acts, errors or omissions of CHAMBER or any person employed by CHAMBER in the performance of this Agreement. (b) All duties of CHAMBER under this Section shall survive termination or expiration of the Agreement.
Section 13. Termination.
(a) CITY may terminate this Agreement at any time with or without cause upon thirty (30) days written notice to CHAMBER. In the event of such termination, CITY shall pay CHAMBER for all costs and obligations reasonably incurred by CHAMBER for CHAMBER activities in performing its services under this Agreement prior to the date CHAMBER was notified of such termination and such payment shall be in full satisfaction of CITY's obligations hereunder.
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CITY shall not be obligated to pay additional funds after issuance or receipt of such notice.
CHAMBER shall return any monies advanced to CHAMBER by CITY for performing services that were not yet performed within thirty (30) days of this Agreement being terminated. (b) In the event of termination or cancellation of this Agreement by CITY, due to no fault or failure of performance by CHAMBER, CHAMBER shall be paid based on the percentage of work satisfactorily performed at the time of termination. In no event shall CHAMBER be entitled to receive more than the amount that would be paid to CHAMBER for the full performance of the services required by this Agreement. CHAMBER shall have no other claim against CITY by reason of such termination, including any claim for compensation. (c) Notwithstanding the above, if there is an event or circumstance beyond the reasonable control of CITY, such as a natural or man-made emergency or disaster including, without limitation, fire, earthquake, tsunami, declared local, statewide or national emergency, pandemic such as COVID-19, terrorism, and/or any event or circumstance involving other public health, safety or welfare considerations, this Agreement may be terminated by CITY immediately with written notice to CHAMBER. In the event of termination under this subsection, CHAMBER shall be paid based on the percentage of work satisfactorily performed at the time of termination.
In no event shall CHAMBER be entitled to receive more than the amount that would be paid to CHAMBER for the full performance of the services required by this Agreement. CHAMBER shall have no other claim against CITY by reason of such termination, including any claim for compensation.
Section 14. CITY's Responsibility. CITY shall provide CHAMBER with all pertinent data, documents, and other requested information as is available for the proper performance of CHAMBER's Scope of Work.
Section 15. Reports.
(a) Within thirty (30) days of the conclusion of the Trimester (defined as a four (4) month period beginning July 1 and every subsequent four (4) month period thereafter), CHAMBER shall submit a written report to CITY in a form acceptable to the City Manager or his designee. The reports shall include, without limitation, information on overall project management and achievement of goals in relation to the items listed in Exhibit A and budget set forth in Exhibit B, attached hereto and incorporated herein. This report will include the percentage of services and/or action items completed and defined measurements of goal achievement for the Trimester.
Copies of requests for proposals, agreements, invoices, and proof of time worked where applicable shall be maintained in accordance with Section 17. (b) With reasonable notice from CITY, CHAMBER shall provide to CITY copies of any and all work product, documents reports, property and books produced by CHAMBER in fulfillment of this Agreement (“Documents”). This shall be solely for the purpose of confirming and evaluating the execution of the programs described in this Agreement and shall not include records and documents unrelated to the execution of such programs (e.g., personnel records).
CHAMBER’s obligation to maintain such Documents shall continue for three years after the termination of this Agreement. This provision shall survive the termination of this Agreement. (c) CHAMBER shall also include the activities associated with this Agreement in their Annual Review that is prepared by a Certified Public Accountant for Fiscal Year 2026-27.
A copy of this report shall be provided to CITY. Such report shall provide consolidated financial Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 8 B0785-0001\3276092v2.doc
reporting for CHAMBER as a whole, and separately detailed accounts for each program funded by CITY. The report shall be due within six months of the end of CHAMBER's 2026-27 fiscal year. At CITY’s sole discretion, consolidated annual accounts may be substituted for full audited accounts.
(d) CHAMBER shall establish and maintain an accounting system in accordance with generally accepted accounting principles and standards. The system shall detail all costs chargeable to CITY under this Agreement and shall substantiate all such costs, and comply with any applicable State and Federal standards. (e) CHAMBER shall endeavor to develop, in consultation with CITY, a program-based budget for all CITY-funded programs. Implementation of a program-based budget is not intended to affect the requirements outlined in paragraph (d) of this Section relating to generally accepted accounting principles.
(f) CITY shall have the right to request and perform a full audit of any and all activities undertaken by CHAMBER that is funded by CITY. CHAMBER shall fully comply with any request made by CITY selected auditor including, but not limited to, producing records and reports; providing information on business practices; and updating business practices, record keeping, reporting data, etc. as requested by CITY to comply with the audit findings.
Section 16. Information and Documents. All data, information, documents and drawings prepared for CITY and required to be furnished to CITY in connection with this Agreement shall become the property of CITY, and CITY may use all or any portion of the work submitted by CHAMBER and compensated by CITY pursuant to this Agreement as CITY deems appropriate.
Section 17. Records Retention and Examination. CHAMBER shall retain, protect, and maintain in an accessible location all records and documents, including paper, electronic, and computer records, with respect to all matters covered under this Agreement for five (5) years after receipt of final payment by CITY under the Agreement. CHAMBER shall make all such records and documents available for inspection, copying, or other reproductions, and auditing by authorized representatives of CITY, including the City Manager or designee, free of charge.
CHAMBER shall make available all requested data and records at reasonable locations within the County of Los Angeles at any time during normal business hours, and as often as CITY deems necessary. If records are not made available within the County of Los Angeles, CHAMBER shall pay CITY’s travel, hotel and meal costs to the location where the records are maintained.
CHAMBER must include this provision in all subcontracts made in connection with this Agreement. This provision shall survive the termination of the Agreement.
Section 18. Nondiscrimination by CHAMBER. In the performance of this Agreement, CHAMBER assures that no person shall, on the basis of race, color, religious creed, sex, gender, gender identity, gender expression, marital status, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, sexual orientation or other basis prohibited by law, be excluded from participation in, be denied the benefits of, or be otherwise subjected to discrimination under this Agreement or under any project, program or activity supported by the Agreement, as required by Title VI of the Civil Rights Act of 1964, as amended, the Civil Rights Restoration Act of 1987, and Federal Executive Order 12898 (Federal Actions to Address Environmental Justice in Minority Populations and Low-Income Populations).
CHAMBER shall not discriminate against any employee, subcontractor, or applicant for employment because of race, color, religious creed, sex, gender, gender identity, gender Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 9 B0785-0001\3276092v2.doc
expression, marital status, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, sexual orientation or other basis prohibited by law, and shall take affirmative action to ensure that subcontractors and applicants are employed, and that employees are treated during employment, without regard to their race, color, religious creed, sex, gender, gender identity, gender expression, marital status, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information or sexual orientation.
Section 19. Notice.
(a) Any notices, bills, invoices, etc. required by this Agreement shall be deemed received on (a) the day of delivery if delivered by hand during the receiving party's regular business hours or by facsimile before or during the receiving party's regular business hours; or (b) on the second business day following deposit in the United States mail, postage prepaid to the addresses set forth above, or to such other addresses as the parties may, from time to time, designate in writing pursuant to this Section.
(b) Whenever it shall be necessary for any party to serve notice on another respecting this Agreement, such notice shall be served by certified mail addressed to the City Clerk of the City of Beverly Hills, 455 North Rexford Drive, Beverly Hills, California 90210; or to CHAMBER, 9400 Santa Monica Blvd., Beverly Hills, California 90210, unless and until a different address may be furnished in writing by any party, and such notice shall be deemed to have been served within seventy-two (72) hours after the same has been deposited in the United States Post Office by certified mail. This shall be valid and sufficient service of notice for all purposes.
Section 20. Attorney's Fees. In the event that either party commences any legal action or proceeding to enforce or interpret the provisions of this Agreement, the prevailing party in such action shall be entitled to reasonable attorney's fees, costs and necessary disbursements, in addition to such other relief as may be sought and awarded.
Section 21. Entire Agreement. This Agreement represents the entire integrated agreement between CITY and CHAMBER, and supersedes all prior negotiations, representations or agreements, either written or oral. This Agreement may be amended only by a written instrument signed by both CITY and CHAMBER.
Section 22. Exhibits; Precedence. All documents referenced as exhibits in this Agreement are hereby incorporated in this Agreement. In the event of any material discrepancy between the express and implied subject matters of this Agreement and the provisions of any document incorporated herein by reference, the provisions of this Agreement shall prevail.
Section 23. Governing Law. The interpretation and implementation of this Agreement shall be governed by the domestic law of the State of California.
Section 24. CITY Not Obligated to Third Parties. CITY shall not be obligated or liable under this Agreement to any party other than CHAMBER.
Section 25. Severability. Invalidation of any provision contained herein or the application thereof to any person or entity by judgment or court order shall in no way affect any of the other covenants, conditions, restrictions, or provisions hereof, or the application thereof to any other person or entity, and the same shall remain in full force and effect.
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IN WITNESS WHEREOF, the parties hereto have executed this Agreement the ____ day of ___________ 2026, at Beverly Hills, California.
CITY OF BEVERLY HILLS
a Municipal Corporation
CRAIG A. CORMAN
Mayor of the City of Beverly Hills, California
ATTEST:
(SEAL)
HUMA AHMED
City Clerk
BEVERLY HILLS CHAMBER OF
COMMERCE AND CIVIC ASSOCIATION
TODD JOHNSON
Chief Executive Officer
STEPHANIE COHEN
Board Chair
APPROVED AS TO FORM: APPROVED AS TO CONTENT:
LAURENCE S. WIENER RYAN GOHLICH
City Attorney City Manager
MAGDALENA DAVIS
Community Outreach Manager
[Signatures continue]
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SHARON L’HEUREUX DRESSEL
Risk Manager
ANTHONY RODSTEIN
Purchasing Services Manager
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EXHIBIT A
SCOPE OF WORK
CITY shall provide funding to CHAMBER for the period of July 1, 2026 through June 30, 2027 for business attraction and retention program services in the amount of Five Hundred Sixty-Four Thousand Two Hundred Fifty Dollars ($564,250.00), in accordance with the work plan and budget submitted by CHAMBER at the June 23, 2026, City Council Formal Meeting. The services to be provided by CHAMBER to CITY are set forth below:
Work Plan Approved FY 26/27
I.A Marketing and Outreach Support for City and Partner Events, Functions and Services
$58,750
I.B New York Business Attraction and Retention Mission $124,540 I.C Beverly Hills Property Owners Task Force $11,675
I.D
Now Beverly Hills - Shop Local Program $161,150
I.E Broker's Roundtables $14,950
I.F Beverly Hills Small Business Task Force $11,675
I.G Mayoral Business Retention Meetings $16,165
I.H LA Metro Subway Stakeholder Outreach Meetings1 $16,025 I.I Economic Sustainability Plan Support $1,525
I.J New Business Newsletter $9,345
I.K Miami Business Attraction Mission $124,540
New Initiatives
II.A National Business Attraction and Retention $13,910 III.B Station Activation for Wilshire & La Cienega Subway $0 Waivers
III Special Events Fee Waivers from City* N/A
Total $564,250
*CITY shall waive application, place of assembly, and special event permit fees associated with ribbon cuttings, and certain signature special events hosted by CHAMBER.
A further summary of the items listed in the table on page 11 of this Agreement is as follows:
I.A. Chamber of Commerce will provide Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives by providing marketing and communications support and business visitations to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber and partners programs and initiatives. It includes but is not limited to Mayor and Council Priorities, Community Development or Sustainability initiatives, promotion of Concours event and Holiday programming, and more, such as the current World Cup promotions; I.B. Chamber of Commerce will organize and participate in the annual New York Business Attraction and Retention Mission setting up 24 meetings with companies in New York, including all research, preparation meetings and materials for the delegation, Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 13 B0785-0001\3276092v2.doc
and follow-up required. The Chamber proposes to focus more on business attraction meetings to be conducted, with some business retention meetings, however the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber prior to the trip’s finalization; I.C. Chamber of Commerce will manage regular meetings of the Beverly Hills Commercial Property Owner’s Task Force (3 meetings annually) to spur dialogue and develop ideas and plans for commercial properties. Liaisons were good with this recommendation to decrease the meetings from 4 to 3 annually; I.D. Chamber of Commerce will continue to manage the NOW Beverly Hills Shop Local Program, with vendor PSM as the creative agency. This program focuses on connecting businesses and residents, to encourage residents to shop locally. To achieve better marketing results across all businesses and neighborhoods, they propose to continue the social media accounts with a goal to increase engagement, produce 4 campaigns in total to occur quarterly, 12 newsletters to occur monthly, and ongoing cross-promotion with City programs, other City partners, and local businesses, as well as add the aforementioned enhancements to the newsletter and the brand new Now Beverly Hills TikTok account; I.E. Chamber of Commerce will organize and host Broker’s Roundtables so retail and office commercial real estate brokers can meet with each other, Chamber, and City staff to facilitate discussion on real estate opportunities that could benefit the community (4 total meetings per year: 2 focused on retail and 2 focused on office); I.F. Chamber of Commerce will provide management of Beverly Hills Small Business Task Force (3 meetings annually) to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills. Liaisons were good with the recommendation to reduce the meetings from 4 to 3 annually; I.G. Chamber of Commerce will organize one-on-one Mayoral Business Retention Meetings (12 in total) between Beverly Hills business owners and the Mayor to foster better relationships and retention;
I.H. Chamber of Commerce will organize LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction for Section 2 and its impact to businesses (held monthly for a total of 12 meetings). Funds for this work plan item are subject to reimbursement from Metro and are required to be tracked accordingly; I.I. Chamber of Commerce will continue to implement action items from the City’s Economic Sustainability Plan, however this item is proposed to continue to be updated annually only, the same as the current fiscal year;
I.J. Chamber of Commerce will continue to push out the quarterly “New Business Newsletter” (4 times a year) featuring “new” and “coming soon” businesses to help support business attraction efforts of both the City and the Chamber of Commerce; I.K. Chamber of Commerce proposes to continue the Miami Business Attraction Mission which would now be in its 3rd year, including conducting the research necessary focused on business attraction. This work plan item was successful this past fiscal year, and included making it more closely match the New York trip with a goal of 24 meetings, Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 14 B0785-0001\3276092v2.doc
as well as the necessary marketing materials, business meeting research, and follow up.
This year’s proposed trip would match that 3-day, 24 meeting format, including all research, preparation meetings and materials for the delegation, and follow-up required.
New Initiatives are the second category of the workplan:
II.A. The Chamber proposes a new initiative, dubbed National Business Attraction and Retention, to research, identify, and reach out to business targets nationally that do not fall into the current trips. The goal will include attracting qualified businesses to expand to Beverly Hills and to capture businesses from other areas of the country that reach out to Beverly Hills. As a part of this item, the Chamber will also update the current Beverly Hills Business Attraction Guide and Guide for Opening and Maintaining a Business in Beverly Hills, which are a part of the current fiscal year, being subbed in as reallocations from 2 of each task force meetings not held. Metrics for this new initiative, beyond the guides, are up to 30 businesses.
II.B. The Chamber proposes to work with the City, partner agencies and business and community stakeholder to develop LA Metro Station Economic Development Strategy and Station Activations for the future Beverly Drive Station in Beverly Hills. With the recent opening comes an opportunity to identify an economic development strategy for the area once construction has ceased including (1) what types of businesses the City and community would like to see in that area; (2) how to drive development in an appropriate and consistent manner; and (3) other potential ways to enhance the area once construction is completed. The Chamber proposes to manage a series of 3 stakeholder meetings of City staff, partner agencies (CVB, RDC), local businesses and other community stakeholders, and then develop a plan of action for implementation. There is no cost associated with this line item while in development.
Programming
Where applicable, CHAMBER shall provide designs to CITY for all CITY advertising, graphics, collateral, etc. with enough time to provide feedback and requesting a redesign. Any costs of a redesign shall be borne by CHAMBER. CHAMBER shall not produce, fabricate, manufacture, or distribute advertising without prior CITY approval where applicable.
Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 15 B0785-0001\3276092v2.doc
EXHIBIT B
SCHEDULE OF PAYMENT AND RATES
CITY shall compensate CHAMBER for the satisfactory performance of the work described in this Agreement, or as mutually agreed upon in writing prior to performing the services described in the Agreement, in an amount not-to-exceed Five Hundred Sixty-Four Thousand Two Hundred Fifty Dollars ($564,250.00) as outlined below in the Payment Schedule. Invoices and payments shall be governed by the schedule below.
Within thirty (30) days of this Agreement’s expiration or termination, CHAMBER shall return to CITY any unused funding, unless such funding is carried over as part of the work plan for the next fiscal year.
Payment Schedule
Work Plan Payment Chamber
Invoices City
City Issues
Payment
Payment
Amount
First Payment
-Advance for work to be completed in
First Three Months of Fiscal Year (JulySeptember), including 50% payment for preparation of New York Mission (item
I.B.)
July 23, 2026 August 6, 2026 $141,062.50
Second Payment
-Payment for actual work completed
since July 1, 2026, minus the first
payment advance, and including the
remaining 50% payment for New York
Mission (item I.B.) and 50% payment for
preparation of Miami Mission (item I.K.)
November 5,
2026
November 19,
2026
$203,332.50
Third Payment
-Payment for actual work completed
since July 1, 2026, minus the first
payment advance and second payment,
and including the remaining 50%
payment for Miami Mission (item I.K.)
February 4,
2027
February 18,
2027
$141,062.50
Fourth Payment
- Fourth payment made based on actual
work completed and/or scheduled to be
completed by June 30, 2027. Any
portion of work not completed in
accordance with EXHIBIT A of the
Work Plan scheduled to be completed by
June 3, 2027 June 17, 2027 $78,792.50
Docusign Envelope ID: 054731EA-5822-8107-81E8-1B50EF533CC6 16 B0785-0001\3276092v2.doc
June 30, 2027, as listed in EXHIBIT A
will not be invoiced by CHAMBER or
paid by CITY. Any unused funding shall
be returned to CITY, unless such funding
is approved to be carried over as part of
the work plan for the next fiscal year.
Total $564,250.00
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Attachment 2
STAFF REPORT
Meeting Date: June 23, 2026
To: Honorable Mayor & City Council
From: Magdalena Davis Jones, Community Outreach Manager Subject: Recommendation of the Beverly Hills City Council Liaison / Chamber Of Commerce Committee Regarding the Fiscal Year 2026/2027 Work Plan and Funding Request by the Beverly Hills Chamber Of Commerce; and
Recommendation to Waive Special Event Permit Fees, Place of Assembly Permit Fees, and Set Flat Rate Reduced Parking Rates for Specific Events Hosted in Partnership with the Beverly Hills Chamber of Commerce
Attachments: 1. Beverly Hills Chamber of Commerce FY26-27 Proposed Work Plan
2. FY26-27 Budget Details Sheet
3. Chamber Presentation to Council
4. City Council Liaison / Chamber of Commerce Committee Report from June 2, 2026 (without attachments)
INTRODUCTION
This report serves as a recommendation of the Beverly Hills City Council Liaison / Chamber of Commerce Committee of Mayor Corman and Vice Mayor Wells for This item provides the City Council Chamber of Commerce Committee Liaisons Mayor Corman and Vice Mayor Wells (Liaisons) an opportunity to review the Fiscal Year 2026/2027 (FY 26/27) work plan and funding request from the Beverly Hills Chamber of Commerce and Civic Association (Chamber) in the amount of $564,250.
Additionally, review is requested for FY 26/27 to waive special event permit fees, place of assembly permit fees, and set flat rate reduced parking rates for specific Chamber signature events, and ribbon cuttings hosted in partnership with the Chamber.
DISCUSSION
Each year the City enters into an agreement with the Beverly Hills Chamber of Commerce (Chamber) to execute various work plan items, focused on economic sustainability, including business development, marketing, and outreach for the upcoming fiscal year.
The City contracts with the Chamber to provide a range of economic development programs, which reflect City priorities and seek to both retain existing businesses and Meeting Date: June 23, 2026
attract new businesses to Beverly Hills. The Chamber’s main focus is on fostering business-to-business relationships in Beverly Hills and to act as a liaison between the City and business community. Over the years, they have also expanded their scope of work to include marketing and outreach that aligns with economic development, and have expanded the NOW Beverly Hills shop local program, in partnership with the City.
The Chamber Liaisons are requested to review and make a recommendation on the Chamber work plan and budget request for FY 26/27. It should be noted that the Chamber is traditionally funded from two different City budgets – a set amount from the general fund, and the remainder from Tourism and Marketing Budget. For FY26/27, the increase would be absorbed entirely by the Tourism and Marketing budget, for new and increasing activities related to promoting and marketing the City to attract and retain businesses.
The budget breakdown is as follows:
• $380,000 from the Business Development budget (General Fund) • $184,250 from the Tourism & Marketing budget (Transient Occupancy Tax, or TOT)
• Total Request of $564,250
All of the City partners, including the Chamber, were advised of the flat TOT forecast for next fiscal year.
Review of Fiscal Year 2026-2027 Workplan and Funding Request The Chamber’s proposed FY 26/27 work plan includes much of the programming and initiatives that typically occur annually, as well as continuing the Miami Business Mission into a 3rd year.
The Chamber’s $40,120 increase in costs includes approximately $16,610 increased labor costs, and $26,210 in new initiatives. The line items with decreases include marketing and outreach support, which has been reallocated towards the Now Beverly Hills shop local program, another marketing effort, and the reduction in Task Force meetings.
The items proposed for elimination or adjustment include:
- Reallocation in marketing – a decrease from City marketing and outreach support, to the Now Beverly Hills shop local program (another marketing effort) - Reduction in Task Force meetings – one each of the Small Business Assistance, and Property Owners groups, so that they are once approximately every 4 months (3 per fiscal year), rather than once a quarter (4 per fiscal year) Beyond the increases to labor, the new or additional initiatives that account for the increase include:
- An expansion of the Now Beverly Hills program, managed by vendor PSM, to include the creation and management of a TikTok social media account, and to retool the Now Beverly Hills newsletter to feature local community events, openings, cultural showings and other business events of interest, in order to increase exposure of the campaign, and gain more newsletter subscribers and social media followers, particularly focusing on attracting residents - National business attraction and retention – research, identification, and outreach to business attraction targets nationwide that do not fall into the current New York or Miami trips; this will also include an update to the online guide for How to Do Business in Beverly Hills, and the Business Attraction guide. The metric goal is up to 30 businesses in one year.
Meeting Date: June 23, 2026
- Station activation for Wilshire and La Cienega subway are still in development, so the Chamber proposes to identify station activations that will promote economic opportunities at a later date. There is no cost for this line item. o The Chamber does propose to continue evaluating potential station activations for the current La Cienega/Wilshire Metro station, in collaboration with Metro and the City, and would like to bring an item back, including a more defined scope of work and budget, should Council feel this should be implemented.
Staff requests City Council review and approve changes to the workplan above. More detail is provided in Attachment 1, and a breakdown of both the hard costs and labor costs, which account for the remainder of the increase in costs, in Attachment 2.
I.A. Chamber of Commerce will provide Marketing and Outreach Support for City and Partner Events, Functions, and Initiatives by providing marketing and communications support and business visitations to inform businesses about key resources and news updates and gather critical data and information for the City, Chamber and partners programs and initiatives. It includes but is not limited to Mayor and Council Priorities, Community Development or Sustainability initiatives, promotion of Concours event and Holiday programming, and more, such as the current World Cup promotions; I.B. Chamber of Commerce will organize and participate in the annual New York Business Attraction and Retention Mission setting up 24 meetings with companies in New York, including all research, preparation meetings and materials for the delegation, and follow-up required. The Chamber proposes to focus more on business attraction meetings to be conducted, with some business retention meetings, however the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber prior to the trip’s finalization; I.C. Chamber of Commerce will manage regular meetings of the Beverly Hills Commercial Property Owner’s Task Force (3 meetings annually) to spur dialogue and develop ideas and plans for commercial properties. Liaisons were good with this recommendation to decrease the meetings from 4 to 3 annually; I.D. Chamber of Commerce will continue to manage the NOW Beverly Hills Shop Local Program, with vendor PSM as the creative agency. This program focuses on connecting businesses and residents, to encourage residents to shop locally. To achieve better marketing results across all businesses and neighborhoods, they propose to continue the social media accounts with a goal to increase engagement, produce 4 campaigns in total to occur quarterly, 12 newsletters to occur monthly, and ongoing cross-promotion with City programs, other City partners, and local businesses, as well as add the aforementioned enhancements to the newsletter and the brand new Now Beverly Hills TikTok account; I.E. Chamber of Commerce will organize and host Broker’s Roundtables so retail and office commercial real estate brokers can meet with each other, Chamber, and City staff to facilitate discussion on real estate opportunities that could benefit the community (4 total meetings per year: 2 focused on retail and 2 focused on office); I.F. Chamber of Commerce will provide management of Beverly Hills Small Business Task Force (3 meetings annually) to gather feedback and recommendations about strategies to attract and retain small businesses in Beverly Hills. Liaisons were good with the recommendation to reduce the meetings from 4 to 3 annually; Meeting Date: June 23, 2026
I.G. Chamber of Commerce will organize one-on-one Mayoral Business Retention Meetings (12 in total) between Beverly Hills business owners and the Mayor to foster better relationships and retention;
I.H. Chamber of Commerce will organize LA Metro Subway Stakeholder Outreach Meetings. These meetings will provide a forum for businesses, partner agencies and the City to communicate ongoing information about subway construction for Section 2 and its impact to businesses (held monthly for a total of 12 meetings). Funds for this work plan item are subject to reimbursement from Metro and are required to be tracked accordingly; I.I. Chamber of Commerce will continue to implement action items from the City’s Economic Sustainability Plan, however this item is proposed to continue to be updated annually only, the same as the current fiscal year;
I.J. Chamber of Commerce will continue to push out the quarterly “New Business Newsletter” (4 times a year) featuring “new” and “coming soon” businesses to help support business attraction efforts of both the City and the Chamber of Commerce; I.K. Chamber of Commerce proposes to continue the Miami Business Attraction Mission which would now be in its 3rd year, including conducting the research necessary focused on business attraction. This work plan item was successful this past fiscal year, and included making it more closely match the New York trip with a goal of 24 meetings, as well as the necessary marketing materials, business meeting research, and follow up.
This year’s proposed trip would match that 3-day, 24 meeting format, including all research, preparation meetings and materials for the delegation, and follow-up required.
Liaisons recommended that the business attraction meetings be conducted for this next year, and that the actual balance between retention and attraction meetings will be mutually agreed upon between the City and the Chamber delegation prior to the trip’s finalization. For future years, different cities may be explored, per the Liaisons, but having a third year in Miami will ensure that enough in-person business attraction has been conducted.;
New Initiatives are the second category of the workplan:
II.A. The Chamber proposes a new initiative, dubbed National Business Attraction and Retention, to research, identify, and reach out to business targets nationally that do not fall into the current trips. The goal will include attracting qualified businesses to expand to Beverly Hills and to capture businesses from other areas of the country that reach out to Beverly Hills. As a part of this item, the Chamber will also update the current Beverly Hills Business Attraction Guide and Guide for Opening and Maintaining a Business in Beverly Hills, which are a part of the current fiscal year, being subbed in as reallocations from 2 of each task force meetings not held. Metrics for this new initiative, beyond the guides, are up to 30 businesses.
II.B. The Chamber proposes to work with the City, partner agencies and business and community stakeholder to develop LA Metro Station Economic Development Strategy and Station Activations for the future Beverly Drive Station in Beverly Hills. With the recent opening comes an opportunity to identify an economic development strategy for the area once construction has ceased including (1) what types of businesses the City and community would like to see in that area; (2) how to drive development in an appropriate and consistent manner; and (3) other potential ways to enhance the area once construction is completed. The Chamber proposes to manage a series of 3 stakeholder Meeting Date: June 23, 2026
meetings of City staff, partner agencies (CVB, RDC), local businesses and other community stakeholders, and then develop a plan of action for implementation. There is no cost associated with this line item while in development.
III. A-E Chamber of Commerce is requesting a waiver of various permit fees and approval of parking flat rates for the following Chamber-hosted signature events, and ribbon cuttings in partnership with the City:
A. Waive various permit fees for Chamber of Commerce signature event “Evening with the Mayor” (approximately $1,600)
B. Waive various permit fees for Women’s Business Network “Women Who Shine Gala” (approximately $450)
C. Waive various permit fees, personnel fees for Park Rangers and Public Works, and approve flat parking rates for Chamber of Commerce event “Innovate Beverly Hills” (approximately $3,700)
D. Waive various permit fees, rental of Beverly Canon Gardens, personnel fees, and approve flat parking rates for Chamber of Commerce event “Summer Garden Party” (approximately $9,750)
E. Waive various permit fees for Ribbon Cuttings (estimated totals x 12, approximately $15,800 total)
Please note the above requests are based on the current permit waivers, and the exact number of businesses that would require permits for their ribbon cuttings are as-yet unknown. For the past three fiscal years, City Council has approved the waiver of permit fees for specific Chamber of Commerce Signature Events and Special Event Permit Fees for Chamber member ribbon cuttings, along with providing discounted flat rate parking for supporting events. The full request for these waivers are listed in Attachment 1 to this report.
The total estimated value of the fee waivers and flat parking rates are also detailed in Attachment 1 as provided by the Chamber, total approximately $31,300.
FISCAL IMPACT
For FY 26/27, the Chamber is requesting $564,250 as further detailed in Attachments 1 and 2. Additionally, the Chamber is also requesting specific fee waivers, personnel waivers and flat parking rates. The actual value for any fee waivers or flat parking rates will vary based on the actual event, including the number of actual attendees and the extent of the event footprint.
The following executive summary table gives the budget breakdown of both hard and staff costs associated with the workplan. It should be noted that the Metro line item for outreach meetings for Section 2 is reimbursable by Metro.
Summary table appears on the next page (remainder of this page intentionally left blank):
Meeting Date: June 23, 2026
Work Plan Component FY25/26
Approved
Budget
FY26-27
Proposed
Budget
Price
Difference
Notes
I. Beverly Hills Marketing,
Economic Development and
Business Support Items
IA. Marketing and Outreach
Support for City and Partner
Events, Functions, and
Initiatives
$71,600 $58,750 -$12,850 Reallocation of work to
new initiatives given
City priorities
IB. New York Business
Attraction and Retention
Mission
$120,580 $124,540 +$3,960 Increased labor costs
IC. Beverly Hills Property
Owners Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
ID. Now Beverly Hills Shop
Local Marketing and
Promotional Program
$133,750 $161,150 +$27,400 Addition of services;
increased labor costs
IE. Broker’s Roundtables $14,500 $14,950 +$450 Increased labor costs IF. Beverly Hills Small
Business Task Force
$15,750 $11,675 -$4,075 Reduced number of
meetings
IG. Mayoral Business
Retention Meetings
$15,680 $16,165 +$485 Increased labor costs
IH. LA Metro Subway
Stakeholder Outreach
Meetings*
$15,330 $16,025 +$695 Increased labor costs
II. Economic Sustainability
Plan Support
$1,490 $1,525 +$35 Increased labor costs
IJ. New Business Newsletter $8,720 $9,345 +$625 Increased labor costs IK. Miami Business
Attraction Mission
$120,580 $124,540 +$3,960 Increased labor costs
II. New Initiatives (Or
Initiatives to Be Restarted)
IIA. National Business
Attraction and Retention
N/A $13,910 N/A N/A
IIB. Station Activation for
Wilshire & La Cienega
Subway
N/A N/A N/A N/A
III. Waivers
IIIA-D Request for Special
Events Fee Waivers
$0 $0 N/A See chart at end of plan
for list of requested
waivers
TOTAL $ 533,730 $573,850 +$40,120
Meeting Date: June 23, 2026
The table below reflects the consideration approved by the City Council for the Chamber of Commerce’s Agreements with the City for the past five fiscal years in comparison with the proposed request for FY 26/27 for the Chamber’s work plan.
Chamber
Work Plan
FY 21/22 FY 22/23
Original
Budget
FY 22/23
Revised
Budget1
FY 23/24 FY 24/25 FY 25/26 FY 26/27
Proposed
Budget $488,940 $540,530 $327,025 $450,150 $553,245 $533,730 $564,250 The Chamber is traditionally funded from two different City budget sources; Business Development Budget and from the Transient Occupancy Tax Tourism and Marketing Budget.
City Council is requested to review and approve funding in the amount of $380,000 of the Chamber’s work plan from the Business Development budget, which is incorporated into the FY 2026/27 Proposed Budget. As several of the Chamber’s initiatives are marketing focused, the remaining annual Chamber work plan funding has previously come from the Tourism and Marketing budget, funded by Transient Occupancy Tax. The current funding request requires $184,250 from the Tourism and Marketing budget, funded by Transient Occupancy Tax .
Funding Source
Business
Development Budget
(General Fund)
Tourism & Marketing
Budget
(TOT) Total
Chamber Proposed
FY25/26 Budget $380,000 $184,250 $564,250
The City has maintained a policy of funding its tourism and marketing programs from a specific allocation of the transient occupancy tax (“TOT”). The City collects a total of fourteen percent TOT based on gross room sales from the City’s hotels. One-seventh of the total TOT revenue has been the basis of calculating the funding for the Tourism and Marketing budget in Beverly Hills for approximately 27 years.
The Finance Department is currently forecasting TOT revenue of $46,719,000 for FY 26/27, a relatively flat estimate from $46,000,000 for FY25/26. The Chamber was advised of this flat estimate. Staff anticipates TOT funding would be allocated for various programs and partner agreements including the request from the Chamber workplan. Other Council approvals include the RDC base funding workplan, a portion of the Chamber of Commerce workplan, Holiday décor, the Holiday Lighting Celebration on Rodeo Drive, the Concours d’Elegance Father’s Day Car Show, landscaping funding, and trademark licensing intellectual property legal services.
Work plan expenses related to the Metro Purple Line Extension Section 2 ($16,025) are reimbursable by Metro. Staff will work with the Chamber to ensure invoicing includes all Metro required information to ensure reimbursement for these expenses. 1 In FY 22/23 the Chamber did not complete the NY Sales Mission and ended the contract with Buxton for economic development software services early which resulted in a revised budget amount for FY 22/23 and a contract amendment to reflect that reduction.
Meeting Date: June 23, 2026
RECOMMENDATION
Staff recommends City Council review and approve the Beverly Hills Chamber of Commerce Fiscal Year 2026-2027 Workplan and Funding Request, including:
a. All items I-II as presented, including reallocations, reductions, and new initiatives;
b. Items III permit waivers and flat-rate parking as presented; c. Recommendation of the funding allocations from the City’s Business Development budget of $380,000 and Tourism and Marketing Budget of $184,250, for a total budget of $564,250 to the Chamber of Commerce Keith Sterling,
Deputy City Manager
Approved By