AGENDA REPORT
Meeting Date: August 4, 2026
Item Number:
To: Honorable Mayor & City Council
From: Patty Betancourt, Special Events and Filming Coordinator Subject: APPROVAL OF REQUEST FROM NOT TODAY CANCER TO HOST “RUN OF THE STARS”, A 5K RUN/WALK ON SUNDAY, OCTOBER
18, 2026 AND WAIVER OF PERMIT FEES AND PERSONNEL COSTS
Attachments: 1. Proposal from Not Today Cancer, a 501(c)(3)
2. Proposed Race Route
3. Proposed Traffic Control Plan
4. Letters of Support
RECOMMENDATION
Staff recommends that City Council approve a request from Not Today Cancer to host “Run of the Stars”, a 5K Run/Walk to be held on Sunday, October 18, 2026 around El Rodeo Elementary School.
Staff recommends approval of the following related to the special event permit request:
x Use of sidewalks and parking lanes to be used as race route x Fee waivers for all permits and personnel costs
INTRODUCTION
The City Council is requested to review a request from Not Today Cancer to host “Run of the Stars” as summarized in the following table. A special event permit is required per Beverly Hills Municipal Code Section 4-8-1. The scope of the event and the requested sidewalk and parking lane use is identical to what the City Council has approved in prior years for this event.
Event Name Run of the Stars, a 5K Run/Walk
Event Sponsor/Host Not Today Cancer (NTC)
Prep/Setup Time Sunday, October 18, 2026, 6:00am – 8:30am Meeting Date: August 4, 2026
Event Time Sunday, October 18, 2026, 8:30am – 10:30am
Strike/Cleanup Time Sunday, October 18, 2026, 10:30am – 12pm Location El Rodeo Elementary and Surrounding Streets
Number of Attendees Approximately 1,000 expected
Proposed Sidewalk Use
and Parking Lane
Closure
No Full Street Closures proposed. Only use of
parking lane for safety of walkers/runners and
sidewalk use.
Proposed Sidewalk Route for Race (Attachment
2)
*Race Begins at: El Rodeo Elementary School
x Elevado Ave
x Walden Dr
x Lomitas Ave
x Rodeo Dr
x Elevado Ave
x Rexford Dr
x Carmelita Ave
x Walden Dr
x Elevado Ave
*Race Ends at: El Rodeo Elementary School
Traffic Control Plan The parking lane and sidewalk use would be managed and implemented by a professional traffic
control company hired by Not Today Cancer
(Attachment 3).
Traffic control plans must be approved by the City
Traffic Engineer prior to the event.
Beverly Hills Police will ensure sidewalk and lane
use traffic control equipment is set up properly and
according to the approved plan.
Fee Waiver Requested Yes, permit fees and personnel costs Charitable Solicitations As Not Today Cancer continues to grow, they have devoted resources to supporting children and
families diagnosed with cancer.
NTC will obtain a Charitable Solicitations permit and
will follow all conditions of the permit.
Meeting Date: August 4, 2026
Event Activities 5K Run/Walk starting at El Rodeo Elementary School and continuing on nearby residential streets
with approximately 800 participants and 200
spectators. Post run trophy ceremony and awards
are handed out at the race expo on the playground
of El Rodeo Elementary School.
DISCUSSION
The following table provides discussion and analysis of the features, logistics, and potential impacts of the proposed event.
Tents/Structures Riser (stage) and truss for start/finish line will go through the standard Building and Safety plan review
and inspection as needed.
Generators No generators are proposed for this event.
Amplified Sound All amplified sound will begin after 8am following the City’s noise ordinance policy.
Food Preparation and
Service
Sponsor and event organizers may provide
prepackaged power bars, fruit and water.
Traffic The race is not expected to result in any traffic impacts because the event would occur during early morning
hours when traffic volumes in the area are relatively
low, and there are alternate routes available for
motorists.
Parking Participants are asked to walk to event, rideshare or park in surrounding public lots.
City Staffing Four Traffic Control Officers (TCO) would be stationed at intersections that have been identified as highvolume crosswalks. TCO’s will assist participants to cross safely.
Insurance The City’s Risk Manager recommends requiring
General Liability Insurance of at least $2 million per
occurrence naming the City of Beverly Hills as an
additional insured.
Notification and
Marketing
Not Today Cancer would send notification letters to all residents along the race route at least two weeks prior to the event date, consistent with City policy for events.
All information will also be posted on social media
platforms and via print ads in local papers. The City
Meeting Date: August 4, 2026
will also send out Nixle alerts to residents within half a mile radius of event site (El Rodeo Elementary
School).
Partner Support and
Public Comment
Community members have written letters of support of
the event. (Attachment 4).
FISCAL IMPACT
Not Today Cancer would be responsible for all non-City related costs including the traffic control plan and equipment, notifications letters to neighbors and posting no parking signs. Not Today Cancer has requested that the City Council waive all City costs for the event, including permit fees and personnel costs.
The following table shows the estimated fees and costs based on the current fiscal year 2026/27 fee schedule.
Fee/Cost Amount
City permit fees (includes Special Event Permit,
Encroachment Permit, Street Closure, and No Parking
Signs)
$2,725
City personnel costs
(4 Traffic Control Officers x 6 hours each)
$2,184
Total $4,909
The City Council has the discretion to aprrove waiving fees as follows:
x Waive all permit fees and personnel costs totaling $4,909; x Waive permit fees only totaling $2,725 (applicant would be responsible for personnel costs totaling $2,184); or
x Waive no fees
Staff recommends that the City Council waive all permit fees and personnel costs, consistent with the City Council’s previous approvals of fee waivers for this event.
Michael D. Forbes,
Director of Community Development
Approved By
Attachment 1
BEVERLY HILLS
RUN OF THE STARS
October 18 2026
Proposal
5k Run / Walk
Race Day Expo
EVENT DATE: OCTOBER 18 2026
Event Budget: $40,000
Race management and staff: $13,500
Equipment rentals: $7,000
Marketing and publicity: $5,000
Race timing, medals, t-shirts: $14,500
LOCATION: El Rodeo School and surrounding streets
Program:
October 17 12pm-6pm Start / Finish Set Up
October 18 5:30am-7 Course Set Up
October 18 7am - 8:30 Expo and Arrivals
October 18 8:30am 5k Race Start
October 18 9:30am Awards
October 18 11am - 12pm Wrap and load out
Participants will pay
an entry fee to
participate in the
race.
Attending the Race
Expo is free and
open to the public.
Our goal is 1000
participants.
2025's Run of the
Stars registered over
850 participants.
100-200 people
attend as spectators.
Based on 2023 to 2025
demographics:
50% Beverly Hills
residents
39% under the age
of 18
EVENT ACCESS EXPECTED
ATTENDEES
DEMOGRAPHICS
ATTENDEES
NOTABLE
ATTENDEES
Beverly Hills Mayor, City
Council members, and
members of the BHUSD
school board. Local
celebrities and business
leaders.
Participants will pay
an entry fee to
participate in the
race.
Attending the Race
Expo is free and
open to the public.
Our goal is 1000
participants.
2025's Run of the
Stars registered over
850 participants.
100-200 people
attend as spectators.
Based on 2023 to 2025
demographics:
50% Beverly Hills
residents
39% under the age
of 18
Beverly Hills Mayor, City
Council members, and
members of the BHUSD
school board. Local
celebrities and business
leaders.
RACE DAY
EXPO
The Race Expo is an opportunity for local
businesses to connect with the
community.
The Run of the Stars Expo also features
other children’s cancer charities and
community health and support services.
The Expo opens at 7am on Race Day and
wraps up after the awards ceremony.
PUBLIC BENEFIT
The Beverly Hills Run of the Stars is a community focused event that unites the people of Beverly Hills and surrounding neighborhoods in support of children with cancer.
In 2025 50% of the participants in the run were from outside communities, 10% of participants were from outside Los Angeles. As this race grows it will continue to bring in “running tourism” from around the region. The Race Expo that accompanies the event will give Beverly Hills businesses a chance to exhibit and promote.
Every year there are children in our community diagnosed with cancer. As Not Today Cancer grows the organization has devoted resources to supporting these children and their families. At the 2025 Run of the Stars NTC launched a fashion partnership with the teen influencer Zuza, a 14 year old battling Acute Myeloid Leukemia and the the GenZ social media agency The GlowHouse.
Not Today Cancer continues to support cutting edge research being performed at Texas Children’s Hospital in conjunction with Baylor College of Medicine. The T-Cell malignancy study is developing a breakthrough immunotherapy treatment that has to date rescued 50% of the patients who undertook this treatment - children who otherwise would not be alive today.
A statement from the chief investigator Dr. Rayne Rouce:
“Our CD5 CAR T cell studies have shown promise in adults with T cell lymphoma, but earlier on were disappointing for children with T-cell leukemia or lymphoma. Initially, it was hard to figure out exactly why, because of the number of variables involved including differences between how different patients’ immune cells grew and performed in the lab, despite using the same techniques to grow them. Not Today Cancer has helped support this work, because any single change in how we make CAR T cells requires not only funds to test in the lab but also funds to ensure we have all the pieces in place to submit these changes for approval.”
Thank you for the support as we work to save more lives! - Stacey and J.J.
MARKETING
Flyers distributed at community and BHUSD
events
Posters and banners at BHUSD sites
Social media
Signage at local businesses and BHUSD
Schools
RACE
ROUTE
START: El Rodeo school
Elevado Ave
Walden Dr
Lomitas Ave.
Rodeo Dr.
Elevado Ave.
Rexford Dr.
Carmelita Ave.
Walden Dr.
Elevado Ave.
END: El Rodeo school
REQUESTS
Waiver of Fees
Restricted parking along the race route
Parking lane closure along race route
Lane closure on Whittier Dr. in front of El
Rodeo School (Traffic Plan attached)
BHPD support at key street crossing
12 x 12 stage (400 lbs)
10 x 20 start / finish line truss (420 lbs)
25 - 10 x 10 pop up tents
Amplified music, not prior to 8am
Permits
Traffic
Plan
Prepared by
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California
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From: Noah Margo [email protected]
Subject: Letter for Council
Date: March 27, 2026 at 9:39 AM
To: [email protected]
Hi Stacey,
Please let me know if this is okay to send to the council.
Thanks,
Noah
Greetings Mayor, Vice-Mayor and Council Members,
The last annual Perrier 10K event seems like a lifetime ago. It was an event that brought the entire community together, but in support of what?
Thanks to the wonderful leadership of Stacey Book and JJ Duncan and their amazing organization Not Today Cancer, Beverly Hills now has an annual running event that has surpassed that sense of community made by famous by a race in support off a green-glassbottled water company.
Since its inception Run of the STARS has been growing exponentially and uniting our community for an amazing cause. My support for this organization and this incredible event goes back to my days volunteering for the Taste of Broadway program and sharing the stage with Mason. I saw Mason as an inspiration to everyone and I continue to do so every day. His fortitude in the face of adversity was beyond comprehension as was his love for performing.
This race not only honors Mason and promotes health and fitness, but more importantly supports an amazing cause while bringing our community together.
I would like to thank all of you for your past support with this event and encourage you to continue that same dedication as you dust off your running shoes and prepare this year's 5K.
Thank you,
Hon. Noah Margo
Thank You!
Attachment 2
Attachment 3
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Attachment 4
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From: Noah Margo [email protected]
Subject: Letter for Council
Date: March 27, 2026 at 9:39 AM
To: [email protected]
Hi Stacey,
Please let me know if this is okay to send to the council.
Thanks,
Noah
Greetings Mayor, Vice-Mayor and Council Members,
The last annual Perrier 10K event seems like a lifetime ago. It was an event that brought the entire community together, but in support of what?
Thanks to the wonderful leadership of Stacey Book and JJ Duncan and their amazing organization Not Today Cancer, Beverly Hills now has an annual running event that has surpassed that sense of community made by famous by a race in support off a green-glassbottled water company.
Since its inception Run of the STARS has been growing exponentially and uniting our community for an amazing cause. My support for this organization and this incredible event goes back to my days volunteering for the Taste of Broadway program and sharing the stage with Mason. I saw Mason as an inspiration to everyone and I continue to do so every day. His fortitude in the face of adversity was beyond comprehension as was his love for performing.
This race not only honors Mason and promotes health and :tness, but more importantly supports an amazing cause while bringing our community together.
I would like to thank all of you for your past support with this event and encourage you to continue that same dedication as you dust off your running shoes and prepare this year's 5K.
Thank you,
Hon. Noah Margo