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CITY of BRISBANE
Tuesday September 9th, 2025 at 3:30PM ● Hybrid Meeting
Brisbane City Hall Annex, Annex Conference Room, 25 Park Place, Brisbane, CA The public may observe/participate in the Subcommittee meetings by using remote public comment options or attending in person. Subcommittee members shall attend in person unless remote participation is permitted by law. The Subcommittee may take action on any item listed in the agenda.
JOIN IN PERSON
Location: 25 Park Place, Brisbane, CA 94005 - Annex Conference Room Masks are no longer required but are highly recommended in accordance with California Department of Health Guidelines. To maintain public health and safety, please do not attend in person if you are experiencing symptoms associated with COVID-19 or respiratory illness.
JOIN VIRTUALLY
Join Zoom Webinar (please use the latest version: zoom.us/download):
brisbaneca.org/subcomm-zoom
Meeting ID: 821 0920 3916
Call In Number: 1 (669) 900-9128
Note: Callers dial *9 to “raise hand” and dial *6 to mute/unmute.
The agenda materials may be viewed online at www.brisbaneca.org at least 72 hours prior to a Meeting.
Please be advised that if there are technological difficulties, the meeting will nevertheless continue.
TO ADDRESS THE SUBCOMMITTEE
IN PERSON PARTICIPATION
To address the Subcommittee on any item on or not on the posted agenda, please wait until Public Comments are being accepted.
REMOTE PARTICIPATION
Members of the public may observe/participate during the Subcommittee meeting by logging into the Zoom Webinar. Public comments received one hour prior to the meeting via email will be noted for the record. Written comments after that time will not be responded to or brought to the attention of the Subcommittee during the meeting.
Email: [email protected]
SPECIAL ASSISTANCE
If you need special assistance to participate in this meeting, please contact Angel Ibarra at (415) 508-2109.
Notification in advance of the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting.
Communications, Outreach & Engagement
Subcommittee Agenda
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SUBCOMMITTEE MEMBERS:
Mayor Pro-tem Mackin, Councilmember Kern
ROLL CALL
A. Consider any request of a City Councilmember to attend the meeting remotely under the “Emergency Circumstances” of AB 2449
PRESENTATIONS AND DISCUSSION ITEMS
A. Review the City’s Website Analytics & Latest Design for the City’s New Website B. Provide Feedback on Two Templates for the Expanded STAR Newsletter
PUBLIC COMMENT
ADJOURNMENT
2 File Attachments for Item:
B. Review the City’s Website Analytics & Latest Design for the City’s New Website 3 Website Analytics & Design, Expanded STAR
COMMUNICATIONS SUBCOMMITTEE AGENDA REPORT
Meeting Date: September 9, 2025
From: Caroline Cheung, Assistant to the City Manager
Subject: Website Analytics & Design, Expanded STAR
Website Analytics & Design
A website analytics report was introduced to their Subcommittee at their meeting last month, which detailed the website’s Top 25 Page Views and Search Terms, Mobile/Tablet vs. Desktop, and a breakdown of Organic Search, Social Media, and Direct Traffic. Since then, an additional category has been added to the report, Top Operating System by Users (see Attachment 1).
Staff have been delving more into understanding this report so that we can use its data to determine the design of the new website, i.e., ensuring information that residents are seeking is easy to find; a current design concept will be shown electronically during the meeting. This report will be updated and can be sent to the Subcommittee on a monthly basis, mid-month.
This timing was determined in attempts to capture website visits from residents and community members after receiving the STAR newsletter, which drops in mailboxes the first week of each month.
Expanded STAR
Also since last month’s meeting, staff have been reviewing templates for the expanded STAR, where two templates using information from the cover of the September STAR will be shown electronically during the meeting. In speaking with a member of the Age-Friendly Task Force, who reviewed the Age-Friendly Spotlight from the cover, it was noted that a calendar for older adults to view weekly activities would be extremely helpful, as not all residents in that age demographic visit the Sunrise Room. Thus, the Subcommittee will be shown a hardcopy of what staff is proposing for the October STAR that integrates events taking place in the Sunrise Room on what is being explored on a larger, month-view City Calendar.
Attachments:
1. August 3 – September 3, 2025 Website Analytics Report _______________________________________
Caroline Cheung, Assistant to the City Manager
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