CITY OF BUELLTON
CITY COUNCIL AGENDA
Regular Meeting of September 22, 2022 at 6:00 p.m.
City Council Chambers, 140 West Highway 246
Buellton, California
Council meetings will be conducted in person and the public is welcome to attend.
Consistent with Assembly Bill 361, written comments will not be read aloud but can be sent to the City Council via email at [email protected] (please reference agenda item number/subject matter, and include your name and address). The public can observe Council meetings via City TV Live Stream at: http://www.cityofbuellton.com/government/cityTV.php Pursuant to AB 361, cities are allowed to hold City Council meetings via teleconferencing and members of the public can observe and address the meeting electronically by clicking here.
CALL TO ORDER
Mayor Holly Sierra
PLEDGE OF ALLEGIANCE
ROLL CALL
Council Members Elysia Lewis, John Sanchez, Vice Mayor Dave King, and Mayor Holly Sierra
REORDERING OF AGENDA
PUBLIC COMMENTS Speaker Slip to be completed and turned in to the City Clerk prior to commencement of meeting. Any person may address the Council on any subject pertaining to City business, including all items on the agenda not listed as a Public Hearing, including the Consent Agenda and Closed Session. Limited to three (3) minutes per speaker. By law, no action may be taken at this meeting on matters raised during Public Comments not included on this agenda. Public Speakers using a translator are allotted a total of six (6) minutes to speak, unless simultaneous translation equipment is used.
CONSENT CALENDAR (ACTION)
The following items are considered routine and non-controversial and are scheduled for consideration as a group. Any Council Member, the City Attorney, or the City Manager may request that an item be withdrawn from the Consent Agenda to allow for full discussion. Members of the Public may speak on Consent Agenda items during the Public Comment period.
1. Minutes of August 25, 2022 Regular City Council Meeting
City Council Meeting Agenda Page 2 September 22, 2022
2. List of Claims to be Approved and Ratified for Payment to Date for Fiscal Years 2021/2022 and 2022/2023
3. Monthly Treasurer’s Report – August 31, 2022
(Staff Contact: Finance Director Shannel Zamora)
4. Resolution No. 22-28 – “A Resolution of the City Council of the City of Buellton, California, Proclaiming the Continuing Need to Meet by Teleconference” (Staff Contact: City Attorney Greg Murphy)
5. Law Enforcement Services Agreement – Amendment No. 2 (Staff Contact: City Manager Scott Wolfe)
PRESENTATIONS
PUBLIC HEARINGS
COUNCIL MEMBER COMMENTS/ITEMS
WRITTEN COMMUNICATIONS
Written communications are included in the agenda packets. Any Council Member, the City Manager or City Attorney may request that a written communication be read into the record.
COMMITTEE REPORTS This Agenda listing is the opportunity for Council Members to give verbal Committee Reports on any meetings recently held for which the Council Members are the City representatives thereto.
BUSINESS ITEMS (POSSIBLE ACTION)
6. Annual Report for January 1, 2021 through December 31, 2021 from Visit Santa Ynez Valley
(Staff Contact: Finance Director Shannel Zamora)
7. Sheriff’s Department Mid-Year Crime Statistics Report (Staff Contact: City Manager Scott Wolfe)
8. Progress Drawings for Library Improvement Plans – 202 Dairyland Road (Staff Contact: Public Works Director Rose Hess)
9. Allocation of Funding Sources for the Reservoir 2 Roof Repairs (Staff Contact: Public Works Director Rose Hess)
CITY MANAGER’S REPORT
ADJOURNMENT
The next meeting of the City Council will be held on Thursday, October 13, 2022 at 6:00 p.m.
City Manager Review: SW
Council Agenda Item No.: 1
CITY OF BUELLTON
CITY COUNCIL MEETING MINUTES
Regular Meeting of August 25, 2022
City Council Chambers, 140 West Highway 246
Buellton, California
CALL TO ORDER
Mayor Sierra called the meeting to order at 6:00 p.m.
PLEDGE OF ALLEGIANCE
ROLL CALL
Present: Council Members Elysia Lewis, John Sanchez, Vice Mayor Dave King and Mayor Holly Sierra
Staff: City Manager Scott Wolfe, City Clerk Linda Reid, Assistant City Attorney Alondra Espinosa, Public Works Director Rose Hess, and Finance Director Shannel Zamora (via Zoom)
REORDERING OF AGENDA
None
PUBLIC COMMENTS
None
CONSENT CALENDAR
1. Minutes of August 11, 2022 Regular City Council Meeting
2. List of Claims to be Approved and Ratified for Payment to Date for Fiscal Years 2021/2022 and 2022/2023
3. Monthly Treasurer’s Report – July 31, 2022
4. Appointment of Assistant City Attorney
MOTION:
Motion by Vice Mayor King, seconded by Council Member Lewis, approving Consent Calendar Items 1 through 4 as listed.
City Council Meeting Minutes Page 2 August 25, 2022
VOTE:
Motion passed by a roll call vote of 4-0.
Council Member Sanchez - Yes
Council Member Lewis – Yes
Vice Mayor King – Yes
Mayor Sierra - Yes
PRESENTATIONS
5. Recognition of Council Member Ed Andrisek
Mayor Sierra, Vice Mayor King, Council Members Lewis and Sanchez, and City Manager Wolfe thanked Ed Andrisek for his years of service to the City of Buellton and presented him with an eagle-flag statue honoring his service to the City.
Mr. Andrisek thanked the Council and staff for their support through the years.
Meighan Dietenhofer, representing Third District Supervisor Joan Hartmann presented Mr. Andrisek with a proclamation from the Santa Barbara County Board of Supervisors, which will be read at the Supervisor’s meeting on September 13.
PUBLIC HEARINGS
None
COUNCIL MEMBER COMMENTS/ITEMS
Council Member Sanchez thanked City Clerk Reid for organizing the presentation honoring Ed Andrisek.
Mayor Sierra stated she, Council Member Sanchez, and City Manager Wolfe attended Solvang’s State of the City event at Craft House at Corque.
WRITTEN COMMUNICATIONS
None
COMMITTEE REPORTS
Council Member Sanchez announced that he attended the Sustainable Groundwater Management Committee board meeting and provided an oral report regarding the meeting.
City Council Meeting Minutes Page 3 August 25, 2022
BUSINESS ITEMS
6. Disposition of City Council Seat Vacancy
RECOMMENDATION:
That the City Council consider whether to leave the vacant City Council seat until the next regular election, appoint an individual to fill the vacant seat, or direct staff to accept applications for a set period of time and identify a date at which time the City Council will meet to consider the applications and make an appointment.
STAFF REPORT:
City Manager Wolfe presented the staff report.
SPEAKERS/DISCUSSION:
Council Member Sanchez discussed appointing Art Mercado to the Council and said that the appointment would leave a void in the Planning Commission where his presence is needed because so many projects are currently moving through the Planning Department.
MOTION:
Motion by Council Member Sanchez, seconded by Council Member Lewis directing staff to leave the vacant City Council seat unfilled until the November 8, 2022 election.
VOTE:
Motion passed by a roll call vote of 4-0.
Council Member Lewis – Yes
Council Member Sanchez - Yes
Vice Mayor King – Yes
Mayor Sierra – Yes
7. Approval of Change Orders for ENGIE Energy Project
RECOMMENDATION:
That the City Council consider approval of the change order in the net amount of $75,866.16 and authorize the budget amendment increasing the Capital Improvement Fund (092-612-74100) by $42,114 and $33,752.16.
STAFF REPORT:
Public Works Director Hess presented the staff report.
MOTION:
Motion by Council Member Lewis, seconded by Council Member Sanchez approving the change order in the net amount of $75,866.16 and authorizing the budget amendment increasing the Capital Improvement Fund (092-612-74100) by $42,114 and $33,752.16.
City Council Meeting Minutes Page 4 August 25, 2022
VOTE:
Motion passed by a roll call vote of 3-1, with Vice Mayor King voting no.
Council Member Lewis – Yes
Council Member Sanchez - Yes
Vice Mayor King – No
Mayor Sierra – Yes
8. Consideration of Approval of the Open Streets Event
RECOMMENDATION:
That the City Council discuss the proposed event limits and provide approval and confirmation of event limits and direct staff to process the application/event details and permit conditions.
STAFF REPORT:
Public Works Director Hess presented the staff report.
SPEAKERS/DISCUSSION:
Tommy Speidel, Regional Director of the YMCA and Kent Epperson, Director of Traffic Solutions at Santa Barbara County Association of Governments (SBCAG) discussed the Open Streets event and it’s collaboration with local businesses. More information can be located at https://www.syvopenstreets.com/.
MOTION:
Motion by Council Member Lewis seconded by Vice Mayor King, directing staff to process the event application and permit conditions for the Open Streets event on October 30, 2022.
VOTE:
Motion passed by a roll call vote of 4-0.
Council Member Lewis – Yes
Council Member Sanchez - Yes
Vice Mayor King – Yes
Mayor Sierra – Yes
9. Introduction of Draft City Council Manual
RECOMMENDATION:
That the City Council review the draft City Council Manual and provide comments and proposed changes to the City Manager for inclusion in the City Council Manual.
STAFF REPORT:
City Manager Wolfe presented the staff report.
City Council Meeting Minutes Page 5 August 25, 2022
SPEAKERS/DISCUSSION:
Correspondence was received and added to the record from Nancy Emerson, Solvang, who complemented staff on creating a City Council Manual.
The City Council discussed the draft manual and indicated they will review the manual and provide suggested changes to the City Manager and the manual will return to Council for discussion and approval.
CITY MANAGER’S REPORT
City Manager Wolfe provided an informational report for the record.
ADJOURNMENT
Mayor Sierra adjourned the regular meeting at 7:14 p.m. The next regular meeting of the City Council will be held on Thursday, September 22, 2022 at 6:00 p.m. The regular meeting of September 8, 2022 has been cancelled.
_________________________________
Holly Sierra
Mayor
ATTEST:
_________________________________
Linda Reid
City Clerk
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 2
To: The Honorable Mayor and City Council
From: Shannel Zamora, Finance Director
Meeting Date: September 22, 2022
Subject: List of Claims to be Approved and Ratified for Payment to Date for Fiscal Years 2021/2022 and 2022/2023
______________________________________________________________________________
BACKGROUND
Staff is required to submit a check register to the City Council for approval every Council meeting for the most recently completed check register (Attachment 1).
The check register for the period 08/13/2022 through 09/09/2022 has been prepared in accordance to Government Code section 37202 and Buellton Municipal Code section
3.08.070. The check register lists all vendor payments for the specified period above, along with claimant’s name, a brief description of the goods or service purchased, amount of demand, check number, check date and the account number(s) associated with each payment.
The total amount of checks, 08/13/2022 through 09/09/2022, and electronic fund transfers issued for the period of 08/13/2022 through 09/09/2022 was $587,413.78.
FISCAL IMPACT
Payments made to the various vendors were consistent with the approved City’s Budget for FY 2021/22 and FY 2022/23. Cash is available for the payment disbursements of the above liabilities.
RECOMMENDATION
That the City Council review and accept the check register for the period 08/13/2022 through 09/09/2022.
ATTACHMENTS
Attachment 1 – Claims
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 3
To: The Honorable Mayor and City Council
From: Shannel Zamora, Finance Director
Meeting Date: September 22, 2022
Subject: Monthly Treasurer’s Report – August 31, 2022
______________________________________________________________________________
BACKGROUND
California Government Code Section 53646(b)(3) provides mandatory investment reporting requirements for California public agencies. The attached Treasurer’s Report complies with the State’s reporting requirement.
On June 9, 2022, Council adopted the current Investment Policy per Resolution 22-21 which states the City Finance Director, as the investment officer, must submit monthly reports to City Council to demonstrate that sufficient cash flow liquidity is available to meet the succeeding month’s estimated expenditures.
This Treasurer’s Report is for August 31, 2022. Treasurer’s Reports are presented on a monthly basis.
FISCAL IMPACT
There is no fiscal impact; this report is intended to show the City Council the financial performance of the City’s investment portfolio of idle funds.
RECOMMENDATION
That the City Council receives and files the Treasurer’s Report for the month ending August 31, 2022.
ATTACHMENTS
Attachment 1 – Monthly Treasurer’s Report – August 31, 2022
[Type text]
A
City of Buellton
Monthly Treasurer’s Report
For the month ending in August 31, 2022
September 22, 2022
This report presents the City’s cash activity and investment portfolio as of August 31, 2022. The report includes:
1) Cash and investments at August 31, 2022 compared to the prior month;
2) A reconciliation of cash and investments to City ledger balances; 3) All investments managed by the City on its own behalf; 4) Beginning of year fund balance, revenues, expenditures and ending fund balance for each fund at August 31, 2022
The following schedule is a summary of the City’s cash and investments based on recorded value as of August 31, 2022 compared with the prior month.
July 31, 2022 August 31, 2022 $ Change
Cash - Pooled $ 10,819,790.91 $ 11,437,831.46 $ 618,040.55 Restricted Cash $ 446,889.55 $ 446,980.17 $ 90.62
Investments held by the City 10,294,623.29 10,297,513.00 $ 2,889.71 TOTAL CASH AND INVESTMENTS $ 21,561,303.75 $ 22,182,324.63 $ 621,020.88 Summary of activity for the Month and Future Liquidity: The majority of the difference in the recorded value for cash held by the City from last month is mainly due to the receipt of 2022 2nd Quarter Sales Tax Revenue (April 2022-June 2022) and July 2022 transient occupancy tax (TOT) offset with reoccurring monthly expenditures. The value of investments increase mainly due to unrealized gains from Certificate of Deposits (CDs). The portfolio is sufficiently liquid to meet expected expenditures for the coming six months.
City of Buellton
M o n t h l y T r e a s u r e r ’ s R e p o r t
A s o f A u g u s t 3 1 , 2 0 2 2
P a g e | 2
The following schedule is a reconciliation of Cash and Investments to City ledger:
Per Statements: 8/31/2022
Mechanics Bank General Checking 11,548,483.50
Mechanics Bank Money Market 206,978.49
Mechanics Bank FSA 15,519.90
Local Agency Investment Fund 8,682,024.70
Multi-Securites Bank 1,408,509.81
Sterling Bank - Escrow 446,980.17
Total Cash per Statements: 22,308,496.57
Claim on Cash vs. Total Cash Per Statements: (126,171.94) Outstanding items per System Reconciliation: (126,171.94) Difference: -
11,450,471.08
2,794,647.78
(674,887.94)
6,194,588.34
(1,340,425.79)
492,213.19
36,329.45
424,695.70
379,935.20
26,031.14
747,210.53
1,221,509.78
265,390.04
-
-
164,616.13
-
22,182,324.63
11,422,311.56
206,978.49
15,519.90
1,408,509.81
8,682,024.70
446,980.17
-
22,182,324.63
999-21000 Wages Payable - -
22,182,324.63
Bank Reconciliation - August 2022
City of Buellton, CA
For the Period Ending 8/31/2022
7/31/2022
BALANCE
CURRENT
ACTIVITY
8/31/2022
BALANCE ACCOUNT # ACCOUNT NAME
006-10000 Claim on Pooled Cash (674,887.94) -
020-10000 Claim On Pooled Cash 6,018,085.10 176,503.24
CLAIM ON CASH
001-10000 Claim On Pooled Cash 11,023,214.65 427,256.43 005-10000 Claim On Pooled Cash 2,776,260.26 18,387.52
024-10000 Claim On Pooled Cash 36,329.45 -
025-10000 Claim On Pooled Cash 408,229.10 16,466.60
021-10000 Claim on Pooled Cash (1,340,425.79) -
023-10000 Claim On Pooled Cash 492,213.19 -
031-10000 Claim On Pooled Cash 704,415.97 42,794.56
032-10001 Claim On Pooled Cash 1,221,509.78 -
027-10000 Claim On Pooled Cash 382,743.77 (2,808.57)
029-10000 Claim On Pooled Cash 26,531.14 (500.00)
091-10000 Claim On Pooled Cash - -
092-10000 Claim On Pooled Cash 224,485.03 (59,868.90)
075-10000 Claim On Pooled Cash 262,600.04 2,790.00
090-10000 Claim On Pooled Cash - -
TOTAL CLAIM ON CASH 21,561,303.75 621,020.88
CASH IN BANK
Cash in Bank
999-10001 Pooled Cash - General Checking 10,804,943.81 617,367.75 999-10004 Pooled Cash - Brokerage 1,405,627.58 2,882.23 999-10005 Pooled Cash - LAIF 8,682,024.70 -
999-10002 Pooled Cash - Money Market 206,971.01 7.48
999-10003 Pooled Cash - FSA 14,847.10 672.80
TOTAL: Cash in Bank 21,561,303.75 621,020.88
-
TOTAL: Cash in Bank 21,561,303.75 621,020.88
999-10007 Restricted Cash - Webster Bank Escrow 446,889.55 90.62 999-10008 Restricted Cash - Webster Bank Equity - -
M o n t h l y T r e a s u r e r ’ s R e p o r t
A s o f A u g u s t 3 1 , 2 0 2 2
P a g e | 3
City of Buellton
Investment Summary
August 31, 2022
Currently, short-term excess cash is primarily invested in the Local Agency Investment Fund (LAIF) administered by the State Treasurer. This is a high quality investment available in terms of safety, liquidity, and yield. Due to fluctuations in the marketplace, the City may have some investments with a current market value that is greater or less than the recorded value. This difference has no effect on investment yield as the City intends to hold the securities to maturity. However, generally accepted accounting principles require that market gains and losses be reported as interest earnings or losses at year-end.
Percent of
Portfolio Yield
Maturity
Term
Maturity
Date Par Value Market Value
Local Agency Investment Fund - LAIF 84.94% 0.75% n/a n/a 8,682,024.70 $ $ 8,682,024.70 First Technology Bank Fed Cr Union 1.01% 3.60% 5 yrs. 12/26/2023 103,000.00 103,494.40 First Technology Bank Fed Cr Union 0.98% 3.35% 5 yrs. 2/6/2024 100,000.00 100,132.00 Comenity Cap Bank 1.57% 2.80% 5 yrs. 4/15/2024 160,000.00 158,736.00 Morgan Stanley Bank 0.98% 2.75% 5 yrs. 5/2/2024 100,000.00 99,090.00 Capital One Bank 0.98% 2.00% 5 yrs. 8/21/2024 100,000.00 97,367.00 Morgan Stanley Bank 0.98% 1.90% 5 yrs. 1/23/2025 100,000.00 96,537.00 State Bk India 1.96% 1.60% 5 yrs. 4/29/2025 200,000.00 190,766.00 Sallie Mae Bank 1.17% 0.80% 5 yrs. 7/1/2025 120,000.00 111,500.40 Third Fed Savings 2.40% 3.50% 5 yrs. 6/28/2027 245,000.00 244,965.70 Morgan Stanley Bank 1.02% 3.75% 5 yrs. 6/28/2017 104,000.00 104,652.08 Multi-Securities Bank - Cash in Holding 101,269.23
Money Market (Held with Mechanics Bank) 2.03% 0.20% n/a 206,978.49 206,978.49 Total City Investments 100.00% $ 10,221,003.19 $ 10,297,513.00 Certificates of Deposits (Held with Multi-Securities Bank)
M o n t h l y T r e a s u r e r ’ s R e p o r t
A s o f A u g u s t 3 1 , 2 0 2 2
P a g e | 4
The following is a fund balance schedule showing beginning fund balance at July 1, 2022 plus revenues minus expenditures for the period, resulting in ending fund balance at August 31, 2022.
Fund balance includes total assets and liabilities of the City.
As required by Government Code Section 53646 (b) (3), the chief financial officer for the City declares that there is sufficient funds to meet all obligations for the next six months.
Shannel Zamora
Shannel Zamora
Finance Director
Total Expenses August 31, 2022
Balance
581,386.45 1,213,664.62 11,410,147.18
220,786.84 177,257.50 2,571,252.60
006 - Wastewater Capital - - 108,121.63
020 - Water Fund 502,534.45 344,427.23 6,960,243.38
021 - Water Capital - - 178,699.94
- - 492,213.19
- - 36,329.45
25,949.19 - 437,265.86
027 - Local Transportation Fund 97,524.75 3,333.32 381,601.86 029 - Transportation Planning - - (103,112.36)
031 - Measure A 117.57 97,000.00 793,901.49
032 - American Relief Act Fund 610,253.00 - 1,221,509.78 075 - Trust & Agency Fund - - 10,804.53
090 - Long-Term Debt - - (4,023,040.82)
091 - General Fixed Assets - - 24,869,114.84
-
1,864,921.57 45,315,813.65
24,869,114.84
092 - Capital Improvement Proj Fund - 29,238.90 (29,238.90) 45,142,182.97 2,038,552.25
287,410.43
(103,112.36)
890,783.92
611,256.78
10,804.53
(4,023,040.82)
178,699.94
023 - Housing Fees 492,213.19
024 - Traffic Mitigation Fund 36,329.45
025 - Gas Tax Fund 411,316.67
001 - General Fund 12,042,425.35
005 - Sewer Fund 2,527,723.26
108,121.63
6,802,136.16
Fund Balance Report
City of Buellton, CA 8/31/2022
Fund July 1, 2022
Balance
Total Revenues
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 4
To: The Honorable Mayor and City Council
From: Gregory Murphy, City Attorney
Meeting Date: September 22, 2022
Subject: Resolution No. 22-28 – “A Resolution of the City Council of the City of Buellton, California, Proclaiming the Continuing Need to Meet by Teleconference”
______________________________________________________________________________
BACKGROUND
On September 16, 2021, Governor Newsom signed Assembly Bill 361 (AB 361), which modified the Brown Act to allow a legislative body to continue to meet under teleconferencing rules during a proclaimed state of emergency and where local officials recommend measures to promote social distancing.
On September 28, 2021, the Santa Barbara County Public Health Department recommended that social distancing continue during public meetings via use of teleconferencing in order to help prevent the spread of COVID-19. This message was set forth in the Santa Barbara County Public Health Department’s press release entitled, “Health Officials AB 361 Social Distance Recommendation”, which is attached to Resolution No. 22-28 as (Exhibit A).
Public Health Officials have recommended measures to promote social distancing, including holding virtual meetings for legislative bodies within the County of Santa Barbara. Therefore, in consideration of the State of Emergency declared by Governor Newsom and findings that the State of Emergency still warrants the option of teleconferencing for public meetings, it is in the interest of public health and safety, and in response to the local recommendation for measures to promote social distancing, it is necessary to invoke provisions of AB 361 related to teleconferencing.
A Special City Council Meeting was held on January 13, 2022, allowing teleconferenced meetings to continue, Resolution No. 22-02 was adopted on February 10, 2022, Resolution No. 22-06 was adopted on March 10, 2022, Resolution No. 22-11 was adopted on April 14, 2022, Resolution No. 22-15 was adopted on May 12, Resolution No. 22-21 was adopted on June 9, Resolution No. 22-25 was adopted on July 14, 2022, and Resolution No. 22-26 was adopted on August 11, 2022, documenting the continued need for meetings to occur via teleconference if necessary, to allow for social distancing to continue for both Council
Resolution No. 22-28 Page 2 September 22, 2022
and Commission meetings, especially given the compact area that houses the Council Chambers. Resolution No. 22-28 would allow teleconferenced meetings to continue for another 30 days, if needed.
RECOMMENDATION
That the City Council consider adoption of Resolution No. 22-28 - “A Resolution of the City Council of the City of Buellton, California, Proclaiming the Continuing Need to Meet by Teleconference”
ATTACHMENTS
Resolution No. 22-28 (Exhibit A)
RESOLUTION NO. 22-28
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF BUELLTON, CALIFORNIA, PROCLAIMING THE
CONTINUING NEED TO MEET BY TELECONFERENCE
WHEREAS, the City of Buellton is committed to preserving and nurturing public access and participation in meetings of the City Council; and
WHEREAS, all meetings of the City of Buellton’s legislative bodies are open and public, as required by the Ralph M. Brown Act (Cal. Gov. Code 54950 – 54963), so that any member of the public may attend, participate, and watch the City’s legislative bodies conduct their business; and
WHEREAS, the Brown Act, Government Code section 54953(e), makes provisions for remote teleconferencing participation in meetings by members of a legislative body, without compliance with the requirements of Government Code section 54953(b)(3), subject to the existence of certain conditions; and
WHEREAS, a required condition is that a state of emergency is proclaimed and state or local officials have imposed or recommended measures to promote social distancing; and WHEREAS, on March 4, 2020, Governor Newsom declared a State of Emergency as a result of the COVID-19 pandemic; and
WHEREAS, on September 28, 2021 the Santa Barbara County Public Health Department put into effect measures requiring social distancing and other public health measures and restrictions to help combat the COVID-19 pandemic as referenced in Exhibit A; and WHEREAS, the State of Emergency and social distancing and other public health measures remain in effect; and
WHEREAS, COVID-19 continues to threaten the health and lives of Buellton City residents notwithstanding the City’s vaccination rates and the Omicron variant is highly transmissible in indoor settings; and
WHEREAS, the City of Buellton has a relatively compact City Council chambers that does not allow for social distancing and a return to solely in-person meetings may discourage public participation and expose those present to a risk of COVID-19 transmission.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Buellton that:
Section 1. State of Emergency and Social Distancing. Due to COVID-19, the State of California continues to be in a state of emergency and the County of Santa Barbara continues to impose and recommend measures requiring social distancing and other, which measures make holding solely in-person City Council and other legislative body meetings difficult due to the compactness of the City Council chambers, the inability to have sufficient public presence at the meetings due to social distancing, and the potential of transmission of COVID-19 at meetings.
Resolution No. 22-28 Page 2 September 22, 2022
Section 2. Compliance with Government Code Section 54953. The City Council and other legislative bodies will continue to offer teleconference meetings and provide access to the public in accordance with Government Code section 54953(e).
Section 3. Effective Date of Resolution. This Resolution shall take effect immediately upon its adoption and shall be effective until the earlier of (i) 30 days from the date of adoption of this Resolution, or (ii) such time the City Council adopts a subsequent resolution in accordance with Government Code section 54953(e)(3) to extend the time during which the legislative bodies of Buellton may continue to teleconference without compliance with paragraph (3) of subdivision (b) of section 54953.
PASSED, APPROVED and ADOPTED this 22nd day of September, 2022.
__________________________________
Holly Sierra
Mayor
ATTEST:
__________________________________
Linda Reid
City Clerk
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 5
To: The Honorable Mayor and City Council
From: Scott Wolfe, City Manager
Meeting Date: September 22, 2022
Subject: Law Enforcement Services Agreement – Amendment No. 2 ______________________________________________________________________________
BACKGROUND
As the City Council is aware, the City has been in negotiations with the Sheriff’s Department over a contract dispute regarding a proposed increase in charges to the City for the Fiscal Year 2022-23 contract period. The City’s contract with the County of Santa Barbara for law enforcement services expires on June 30, 2023.
In January of this year, staff was given the proposed charges for the coming year, which amounted to an increase of over 11% over the Fiscal Year 2020-21 period. An analysis of the increases indicated that many of the charges proposed were not justifiable. As such, the City of Buellton, filed formal Notices of Dispute with the Sheriff’s Office on February 2, 2022. The Cities of Carpinteria, Goleta, and Solvang, also filed Notices of Dispute for similar concerns.
Negotiations were carried out over several months, culminating in mediation in late June.
While a settlement was not reached at that time, the mediator proposed a settlement which was subsequently agreed to by each of the governing bodies of the parties involved. The four City Attorneys, along with County Counsel, have prepared an agreement amendment to formalize the terms agreed to by the Sheriff and the Cities (Attachment 1).
The amended agreement now reflects an increase of approximately 7.82%, for a total annual contract amount of $2,677,571. This amount exceeds the anticipated amount that was included in the Fiscal Year 2022-23 budget for Sheriff’s Department Contract Services, and a budget adjustment of $67,373 will be required.
Negotiations will begin in the coming months for the terms of a new law enforcement services contract. Staff will keep the City Council updated on the progress of these talks.
Law Enforcement Agreement Amendment Page 2 September 22, 2022
FISCAL IMPACT
The total contract amount for Fiscal Year 2022-23 is $2,677,571, which reflects an increase in expenditures of 7.82% over the prior Fiscal Year. The amount currently budgeted for Law Enforcement services is $2,610,198. Therefore, a budget adjustment of $67,373 is required.
RECOMMENDATION
That the City Council authorize the Mayor to execute the attached Amendment No. 1 to the Contract Law Enforcement Services Agreement between the City of Buellton and the County of Santa Barbara.
ATTACHMENTS
Attachment 1 – Amendment No. 2 to the Contract Law Enforcement Services Agreement between the City of Buellton and the County of Santa Barbara
AMENDMENT NO. 2
TO THE CONTRACT LAW ENFORCEMENT SERVICES AGREEMENT
BETWEEN THE CITY OF BUELLTON
AND
THE COUNTY OF SANTA BARBARA
This Amendment No. 2 ("Second Amendment") to the Contract Law Enforcement Services Agreement ("Agreement') is effective as of the 1st day of July 2022, ("Effective Date") by and between the City of Buellton ("CITY") and the County of Santa Barbara ("COUNTY"). CITY and COUNTY are sometimes individually referred to as "Party" and collectively as "Parties."
RECITALS
A. The Agreement sets forth the terms and conditions under which the COUNTY provides law enforcement services to the CITY. The term of the Agreement is from July 1, 2019 through June 30, 2023, and only includes costs accrued and invoiced within this period.
B. Effective July 1, 2021, the Parties executed Amendment No. 1 to the Agreement (“First Amendment”), which remains in full force and effect and has no bearing on this Amendment No. 2 to the Agreement (“Second Amendment”). All references to “Agreement” herein include the provisions of the First Amendment.
C. This Second Amendment has no bearing, effect, or impact, and does not reflect any other agreement among the Parties, or on the negotiation of any future agreement between the Parties for law enforcement services.
D. In accordance with the Agreement, the COUNTY provided the CITY with the Fiscal Year 2022- 2023 cost estimates in November 2021 and the final Fiscal Year 2022-2023 contract costs (“FY 22/23 Contract Costs”) in January 2022.
E. CITY submitted a notice of dispute ("Notice of Dispute") on or about February 2, 2022, attached hereto as Exhibit 1, initiating the dispute resolution process under Section 26 of the Agreement to resolve a dispute between the Parties regarding the FY 22/23 Contract Costs.
F. Unable to resolve the dispute through the informal dispute resolution process delineated in Section 26 of the Agreement, on June 29, 2022, the parties proceeded to mediation, pursuant to Section 26 of the Agreement, with mutually selected mediator Stacie Hausner with ADR Services, Inc. Following the Parties’ impasse at the mediation, the mediator issued a “Mediator’s Settlement Proposal,” which proposed a total settlement for the CITY, the City of Goleta, the City of Solvang, and the City of Carpinteria (“Contract Cities”) to collectively pay to COUNTY to discharge all CITY obligations for FY 22/23 Contract Costs through the end of the Agreement. On July 19, 2022, the Parties accepted the Mediator’s Settlement Proposal. Contract Cities allocated financial responsibility for the Mediator’s Settlement Proposal amongst themselves.
G. The Parties have come to an agreement as to the total amount of the FY 22/23 Contract Costs, which total as follows: Goleta: $9,499,341; Carpinteria: $5,056,981; Buellton: $2,677,571; Solvang: $2,316,107. In accordance with this Agreement, and as reflected below, COUNTY
will invoice CITY pursuant to “Exhibit E-4 Annual Cost Computation Fiscal Year 2022-23,” attached hereto as Exhibit 2.
H. During the dispute, the CITY and COUNTY exchanged several Public Records Act requests pursuant to Government Code section 6250 et seq., including requests made by and received on behalf of Contract Cities collectively (“PRA Requests”). The deadlines to provide records responsive to the PRA Requests were tolled several times and, as of the drafting of this Second Amendment, are tolled until September 30, 2022.
NOW, THEREFORE, the Parties hereby amend the Agreement as follows:
I. Incorporation of Recitals. The Parties agree the foregoing recitals are true and correct and are hereby incorporated by reference as if set forth in full herein.
II. Terms. The Parties agree to the following amendments to the Agreement:
1. Exhibit E-4. "Exhibit E-4 Annual Cost Computation Fiscal Year 2022-23," attached hereto as Exhibit 2, is hereby added to and made a part of the Agreement. This Exhibit E-4 shall replace and supersede any preceding Exhibit E-4 to the Agreement.
2. No Precedent. Nothing herein shall be construed as precedent regarding the calculation of contract costs, or on the negotiation of any agreement between the Parties for future contract law enforcement services.
3. Withdrawal of Records Requests. PRA Requests relating to the dispute, as described in Recital H, pending between the CITY and the COUNTY or the Contract Cities collectively and the COUNTY as of the date of this Second Amendment are hereby withdrawn.
Neither CITY nor COUNTY shall have any further obligation to produce records pursuant to the PRA Requests.
III. General Provisions.
1. Authority to Bind. Each Party warrants that the individuals who have signed this Second Amendment have the legal power, right and authority to agree to this Second Amendment and bind each respective Party.
2. Counterparts. This Second Amendment may be executed in any number of counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.
3. Entire Agreement. This Second Amendment represents the entire understanding of the Parties with respect to the FY 22/23 Contract Costs. This Second Amendment supersedes and cancels any prior oral or written understanding, promises or representations with respect to FY 22/23 Contract Costs, and it shall not be amended, altered or changed except by a written agreement signed by the Parties hereto.
4. Full Force and Effect. Except as amended by this Second Amendment, all other provisions of the Agreement not in conflict with the terms of this Second Amendment shall remain in full force and effect.
5. Severability. If any provision of this Second Amendment shall be held invalid or unenforceable by a court of competent jurisdiction, such holding shall not invalidate or render unenforceable any other provision of this Second Amendment unless elimination of such provision materially alters the rights and obligations set forth herein.
6. Adequate Consideration. The Parties hereto irrevocably stipulate and agree that they have each received adequate and independent consideration for the performance of the obligations they have undertaken pursuant to this Second Amendment.
7. Mutual Waiver, Release, and Covenant Not to Sue. CITY, on its own behalf, and on behalf of its agents, servants, employees, officers, directors, administrators, representatives, elected officials, attorneys, departments, divisions, and agencies, waives, releases, and covenants not to commence, maintain, join, or authorize any Claim or Legal Action (as defined in the following sentence) against the Santa Barbara Sheriff’s Office, the COUNTY, and/or the COUNTY’S agents, servants, employees, officers, directors, administrators, representatives, elected officials, attorneys, departments, divisions, and agencies. Claim or Legal Action as used herein refers to any cause of action, dispute, breach or grievance, whether known or unknown, pertaining to either the facts underlying or arising from (i) the FY 22/23 Contract Costs, as identified in the Notice of Dispute, including but not limited to any claim encompassed by the CITY’S February 2, 2022 Notice of Dispute, or (ii) the PRA Request (“Claim or Legal Action”). CITY understands that it may later discover facts different from, or in addition to, those it presently knows, believes, or suspects to be true concerning the subjects or consequences of this Second Amendment, and further understands that, despite any such discoveries, it will remain bound by this Second Amendment.
COUNTY, on its own behalf, and on behalf of its agents, servants, employees, officers, directors, administrators, representatives, elected officials, attorneys, departments, divisions, and agencies, waives, releases, and covenants not to commence, maintain, join, or authorize any Claim or Legal Action (as defined in the preceding paragraph) against the CITY and/or the CITY’S agents, servants, employees, officers, directors, administrators, representatives, elected officials, attorneys, departments, divisions, and agencies. COUNTY understands that it may later discover facts different from, or in addition to, those it presently knows, believes, or suspects to be true concerning the subjects or consequences of this Second Amendment, and further understands that, despite any such discoveries, it will remain bound by this Second Amendment.
With respect to the Claims and Legal Actions that are the subject of the mutual releases set forth in this Second Amendment, the Parties expressly waive all rights under Civil Code section 1542, which provides as follows:
“A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE
CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO
EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE
RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE
MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE
DEBTOR OR RELEASED PARTY.”
The Parties acknowledge that except for matters expressly represented or recited herein, the facts and law in relation to this matter and the claims released by the terms of this Agreement may turn out to be different from the facts or law as now known to any of the Parties or their respective counsel.
The Parties therefore expressly assume the risk of the existence of different or presently unknown facts or law and agree that this Agreement shall be in all respects effective and binding as to each Party despite the possibility of new or different facts or law.
SPACE INTENTIONALLY LEFT BLANK
IN WITNESS WHEREOF, the Parties hereto have executed this Second Amendment as of the last date written below.
CITY OF BUELLTON COUNTY OF SANTA BARBARA
By: By:
HOLLY SIERRA JOAN HARTMANN
MAYOR OF BUELLTON CHAIR, BOARD OF SUPERVISORS
Date: Date:
ATTEST: ATTEST:
LINDA REID MONA MIYASATO
CITY CLERK COUNTY EXECUTIVE OFFICER
CLERK OF THE BOARD
By: ________________________________ By:
APPROVED AS TO FORM: APPROVED AS TO FORM:
GREGORY MURPHY RACHEL VAN MULLEM
CITY ATTORNEY COUNTY COUNSEL
By: By:
APPROVED AS TO FORM:
GREG MILLIGAN
RISK MANAGER
By:
APPROVED AS TO FORM:
BETSY M. SCHAFFER
AUDITOR-CONTROLLER
By:
APPROVED AS TO FORM:
SHERIFF BILL BROWN
SANTA BARBARA SHERIFF’S OFFICE
By:
Exhibit 1
Notice of Dispute
Exhibit 2
Exhibit E-4 Annual Cost Computation Fiscal Year 2022-23
Buellton
DSU Summary - Contract Cost Hours Purchased 8,760
Patrol Costs Hourly Rate Total Contract Cost
Deputy Costs
Deputy S&B Cost 102.90 901,404
Indirect Rate @ 9.5% 9.78 85,673
True-Up Cost - -
Cost Inflation @ 0% - -
Deputy S&B Cost 112.68 987,077
Patrol Support
ADMN OFFICE PRO I 0.11 964
ADMN OFFICE PRO II 4.28 37,493
ADMN OFFICE PRO SR 1.88 16,469
EXTRA HELP 0.02 175
SHERIFFS COMMANDER 3.29 28,820
SHERIFFS LIEUTENANT 7.06 61,846
SHERIFFS SERGEANT 24.79 217,160
SHERIFF'S SERVICE TECHNICIAN 1.74 15,242
Indirect Rate @ 9.5% 4.10 35,916
True-Up Cost - -
Cost Inflation @ 0% - -
Patrol Support S&B 47.27 414,085
Direct Patrol S&S 15.86 138,934
Direct Patrol S&S True-up - -
Total Patrol Cost 175.81 1,540,096
Law Enforcement Support Costs (includes S&B, Indirect, and S&S Costs) Investigations
General Investigations 29.26 256,318
SOD, Narcotics 4.28 37,493
SOD, Intelligence 2.14 18,746
SOD, High Tech Crime Unit 2.13 18,659
37.81 331,216
6.35 55,626
1.16 10,162
3.01 26,368
- -
48.33 423,371
224.14 1,963,466
283,150
104,340
19,533
2,370,489
3.0% 144,363
246,481
Total Investigations
Forensics
Crime Analysis Unit
Property & Evidence
True-Up Cost
Total Law Enforcement Support
Hourly Contract Rate
Menu Items
Dispatch
DSU Admin
Total Contract
Inflation - 2 years @
Applied True-up for FY 2020-2021
Total Contract
Negotiated Reduction
Negotiated Contract Total FY 22-23
2,761,333
Amended Exhibit E-4
Annual Cost Computation Fiscal Year 2022-23
83,762
2,677,571
Buellton - Menu Items Detail FY 20-21 (actuals)
Position Reimbursable Cost Basis Hours Full Cost Unreimbursable Cost NON -RELIEF TRAFFIC DEPUTY 175,630 1,824 175,630 -
Total S&B 175,630 1,824 175,630 -
Patrol Support
ADMN OFFICE PRO I 213
ADMN OFFICE PRO II 7,973
ADMN OFFICE PRO II - EXH 1
ADMN OFFICE PRO SR 3,498
EXTRA HELP 39
SHERIFFS COMMANDER 6,143
SHERIFFS LIEUTENANT 13,169
SHERIFFS SERGEANT 46,221
SHERIFF'S SERVICE TECHNICIAN 3,252
S&S Cost 27,011
Total Patrol Support 107,520
Total Costs 283,150 1,824 -
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 6
To: The Honorable Mayor and City Council
From: Shannel Zamora, Finance Director
Meeting Date: September 22, 2022
Subject: Annual Report forJanuary 1, 2021 through December 31, 2021 from Visit Santa Ynez Valley
______________________________________________________________________________
BACKGROUND
Attached is the 2021 annual report for the period beginning January 1, 2021 through December 31, 2021 from Visit Santa Ynez Valley (VisitSYV). This report is submitted to the City of Buellton in accordance with the fulfillment of the provisions of the Santa Ynez Valley Tourism Business Improvement District (SYVTBID). Shelby Sim, President and CEO of VisitSYV, will be present at the City Council meeting to present the annual report.
RECOMMENDATION
That the City Council receive and file this 2021 annual report.
ATTACHMENTS
Attachment 1 – Annual Report for the period of January 1, 2021 through December 31, 2021from Visit Santa Ynez Valley
1 | P a g e
Annual report for 2021 of the Santa Ynez Valley Hotel Association (dba Visit the Santa Ynez Valley) – Submitted 3/31/21 VisitSYV is reporting activity for the entire year of 2021. This report is submitted to the City of Solvang, the City of Buellton and the Santa Barbara County Board of Supervisors, in accordance with the fulfillment of the provisions of the SYV TBID.
Financial
Beginning balance on January 1, 2021: $400,150
On July 1st, the TBID contract was renewed for 6 years, and the nightly assessment was increased .50 cents to $3.00
2021 Income
TBID Funding received 1/1/21 through 12/31/21: $932,621 Membership income: $45,875
County Grant: $6,942
Website Sales: $15,000
Total Income received 2021: $1,000,438
Expenses
Advertising/Marketing: $490,802
Grants/Special Projects: $23,153
Travel & Conventions: $64,510
Personnel Costs: $137,838
Contract Services: $68,073
Facilities/Equipment: $12,913
Operations: $9,634
Other Types of Expenses: $6,779
Total expenses 2021: $813,702
Operating balance as of December 31, 2021: $586,886
2 | P a g e
Membership
We receive TBID funding from 35 lodging properties and currently have 235 members that pay a basic membership fee of $250, a nonprofit fee of $125, and trade members where services are traded for membership such as wine, catering, photography. We held 1 networking receptions that were well attended throughout the year. *Due to COVID-19, the Board of Directors voted to waive existing membership fees from April 1, 2020 to November 1, 2021
Annual Meeting
Due to COVID-19 and limitations on public gatherings, we held a virtual annual meeting via Zoom, and offered an annual meeting packet distributed via email.
Marketing (January 1, 2021– December 31, 2021)
Santa Ynez Valley Marketing Campaign
DVA Advertising & PR Agency remains contracted as our advertising and public relations agency of record. VisitSYV supplements the annual campaign with additional programs detailed below.
Creative & Targeting
VisitSYV’s 2021 marketing program continued to showcase “The Place to Be'' campaign which played off the diverse offerings to be found within the six communities of the Santa Ynez Valley.
VisitSYV continued with content-forward Facebook ads and continued the new “See You In” campaign. We targeted both drive markets (Greater Los Angeles, Greater Bay Area, Inland California), and direct flight to SBA markets (Phoenix, Portland, Seattle, Dallas, Denver, Las Vegas, and Salt Lake City).
Digital Key Takeaways
• Overall traffic and clicks-to-book were significantly up over 2020 and 2019. • Paid Facebook ads drove a large number of clicks-to-book (especially Place to Be), and content ads were extremely effective at driving quality users to the site.
Google Search
*Overall performance improved over 2020 - CTR was up 12.5% and CPC dropped 16.9%.
3 | P a g e
Impressions: 232,116
Clicks: 15,927
CTR: 6.86%
CPC: $1.08
YouTube
*The “Place to Be Together” and “Place to Be Relaxed” got the most views annually.
Impressions: 805,834
Views: 153,127
CTR: 19%
Cost per View: $0.06
Paid Facebook - Place to Be Brand Videos
*This is the most successful campaign at driving clicks-to-book.
Impressions: 612,513
Link Clicks: 9,742
CTR: 1.59%
CPC: $1.68
Clicks to Book: 1,073
4 | P a g e
Paid Facebook - Place to Be Retargeting
*Retargeting was also effective at driving clicks-to-book.
Impressions: 275,422
Link Clicks: 3,211
CTR: 1.17%
CPC: $1.65
Clicks to Book: 417
Paid Facebook - Content Ads (In-State)
*Content ads saw great on-site performance and extremely strong CTRs and CPCs.
Impressions: 3,130,156
Link Clicks: 59,513
CTR: 1.90%
CPC: $0.20
5 | P a g e
Paid Facebook - Content Ads (Out-of-State)
*The new top 10 content ad helped massively improved the out-of-state content campaigns.
Impressions: 1,135,040
Link Clicks: 13,354
CTR: 1.18%
CPC: $0.52
6 | P a g e
Paid Facebook - See You In (Out-of-State)
*The See You In campaign had a strong CTR and drove over 400 clicks-to-book in 2021.
Upper Funnel Retargeting
Impressions: 461,488 Impressions: 42,544
Link Clicks: 6,213 Link Clicks: 278
CTR: 1.35% CTR: 0.65%
CPC: $2.41 CPC: $3.75
Clicks to Book: 334 Clicks to Book: 18
7 | P a g e
Public Relations
Editorial value for 2021 ended up just shy of $3.5 million, representing a 10% increase over 2020.
● Total value of public relations media coverage for 2021 = $3,470,135* ● Total circulation of editorial coverage for 2021 = 10,100,000 ● Total unique visitors/month of editorial coverage for 2021 = 7.6b ● Total unique story mentions for 2021: 1,103
*PR value is calculated by multiplying the advertising rate times the size of the story, and then doubling that number to reflect the added value of editorial coverage Notable Highlights
● Year-end editorial value approached $3.5 million
● PR efforts in SBA & SMX direct flight markets created strong media interest ● Major national recognition/coverage included Sunset Magazine, Conde Nast Traveler, Travel+Leisure, The Weather Channel, Westways, and United Hemispheres.
Press Releases & Content:
● 2021 Santa Ynez Valley Restaurant Weeks press release ● 2021 Midweek Membership Club press release
● Reopening of the Santa Ynez Valley press release
● What’s New in the Santa Ynez Valley press release
● SBA & SMX Direct Flights press release - 8 versions (National, Phoenix, Seattle, Chicago, Denver, Dallas, Portland, Las Vegas)
● ESTO Destiny Award press release
● Sunset Travel Awards Entry - Best Places to Go
● 2022 Midweek Membership Club press release
● 2022 Santa Ynez Valley Restaurant Weeks press release
8 | P a g e
Media visits and media coordination included:
● Linda Hafizi, Santa Clarita & Elite Magazines
● Starshine Roshell, AAA Westways
● Tanvi Chheda, freelance (Travel+Leisure)
● Erin Lynch, influencer (Platings & Pairings)
● E’Louise Ondash, Coast News Group
● Matt Bean & Hugh Garvey, Sunset Magazine
● Laura Bagley Bloom, The Weather Channel
● Barbara Arciero, California Bountiful
● Krista Simmons, freelance (Conde Nast Traveler)
● Mia Herman, Travel With Mia
● Julie Kessler, San Francisco Examiner
● Chris Ludgate, GoNomad.com
● Kathy Condon, Palms Springs/Rovology
● Jennifer Jory, PUNCH Magazine
● Justin Goldman, Hemispheres Magazine
● Cori Solomon, The Written Pallette
● Andy Harris, SoCal Restaurant Show
● Lindsay DeLong, Laguna Beach Living
● Margaux Lushing, Forbes/Well & Away
Notable 2021 Media Coverage:
● Conde Nast Traveler - How to Spend a Weekend in SYV - March 8, 2021 ● The Weather Channel AMHQ - Outdoor Adventures for Spring Break - March 12, 2021 ● SF Examiner - Wagging tails & happy trails in Santa Ynez Valley - June 13, 2021 ● Bloomberg - CA Best Kept Wine Secret - August 12, 2021 ● Westways - 9 Cool Things To Do In Santa Ynez - Winter 2021 Issue ● Travel & Leisure - The 50 Best Places to Travel in 2022 - December 9, 2021
9 | P a g e
Website
Key Takeaways
In 2021, VisitSYV.com received 517,029 pageviews from 243,269 visitors. The site has also garnered 32,771 clicks to our members’ individual websites, and 8,211 clicks to book for VisitSYV hotels. The most popular pages on the site were as follows: (1) Homepage (2) Top 10 Things to Do in SYV Blog Article (3) Wine Tasting.
*Clicks to book includes clicks off the lodging page, BookDirect booking bar searches, and clicks to the BookDirect lodging page from the advertising campaign landing pages.
Clicks to Book
2021 clicks to book from the lodging page were up 75% over 2020.
BookDirect 2021 Booking Events
*2021 BookDirect searches were up 112% over 2020.
Book A Room: 6,093 booking searches (up 112%)
Events: 23,973 on booking results page (down 61.7%)
Book Direct: 6,003 clicks (up 141%)
Visit Widget
VisitSYV contracted with app developer, Visit Widget, to create “Discover Santa Ynez Valley”, a website widget and mobile app which allows visitors to plan itineraries and map out their visit to the Santa Ynez Valley. In 2021, the widget was used by 4,110 travelers and the app was downloaded by 862 iPhone users and 81 android users.
2021 Santa Ynez Valley Destination Guide
VisitSYV worked with Griffin Publishing to create the 2021 destination guide, with over 95 pages covering the Santa Ynez Valley. 65,000 copies were printed, with distribution taking place via the Solvang Visitors Center, the Buellton Visitors Center, the Santa Barbara Visitors Center, and direct mailings to 18,339 homes in Santa Barbara, the Santa Ynez Valley, Laguna and Newport Beach. The guides are also distributed monthly to our hotels, museums, and popular restaurants and retailers. Additional distribution points will be added once more when covid regulations ease.
What’s BookDirect?
Formerly known as JackRabbit Systems,
BookDirect is a booking widget that lives on
VisitSYV.com. This added feature allows visitors
to search rates, dates and hotel availability
directly on VisitSYV.com, while allowing our
hoteliers to secure the leads without paying
any additional agency fees.
10 | P a g e
VisitSYV Promotions
Santa Ynez Valley Restaurant Weeks (January 18 - 31, 2021) is an annual VisitSYV promotion which, in a normal year, ties in with Visit California’s Restaurant Month promotion. January 2021 was not our usual year. As such, we had to rethink the usual approach for Restaurant Weeks. California was essentially shut down. Travel was restricted. Restaurants were limited to takeout only. Instead of seeing this as an obstacle, we found an opportunity to pivot in a way that would support our suffering restaurants, wineries and tasting rooms while providing some joy to the residents of the Santa Ynez Valley.
We launched the Takeout Edition of the Santa Ynez Valley Restaurant Weeks. To safely satisfy a variety of local budgets and culinary cravings, we curated two weeks of delectable, specially crafted menus that highlight the Valley’s farm fresh bounty and many award-winning chefs’ culinary creativity. This year, participating restaurants created menus that would work for locals at home, and came in a variety of price points. They included meals for one, meals for two and family packs. Wineries and tasting rooms also offered takeout tasting flights and special wine deals. We provided a full list of participating restaurants and tasting rooms on a branded landing page at DineSYV.com.
VisitSYV’s Restaurant Weeks advertising campaign reached consumers via paid Facebook, Instagram, and Facebook Audience Network, the Santa Ynez Valley Star, the Santa Ynez Valley News, and printed poster distribution. Restaurant Weeks presents an opportunity for increased engagement and visitation for our website and acts as a great opportunity to showcase our members and show appreciation. A total of 27 VisitSYV restaurants participated and an added 24 wineries and tasting rooms participated. Please see additional stats below.
DineSYV.com Stats
Total Pageviews for DineSYV.com: 17,943 (mostly local traffic due to COVID-19) Avg Time Spent on page: 00:05:07 (5.46% YOY increase)
Top Referral Sources:
Google: 9,618
Direct: 6,034
11 | P a g e
Facebook: 677
Bing: 353
Yahoo: 350
SolvangUSA: 162
Noozhawk: 155
Paid Facebook - Restaurant Weeks Promotion 2021
*Campaign ran from January 14-31.
*CTRs and CPCs were strong and saw very positive engagement.
Impressions: 194,069
Link Clicks: 4,655
CTR: 2.40%
CPC: $0.21
The Place to Be Midweek is an inaugural VisitSYV Q1 promotion, which began mid-March. As the Santa Ynez Valley slowly started to emerge from the pandemic, hotels, wineries, and restaurants were seeing larger numbers of visitors on weekends, while midweek visitation remained slow. This imbalance made it especially difficult for businesses to retain newly rehired staff. Knowing that many in our target markets of Los Angeles and San Francisco were still working remotely, we built and launched the Midweek Membership Club—a promotion that put a spotlight on the benefits of a midweek trip.
12 | P a g e
Visiting the Santa Ynez Valley midweek feels like belonging to an exclusive club where you can experience the Valley and all it has to offer in a quieter, deeper way, getting exclusive attention from the winemakers, tasting staff, servers, restaurateurs, hotel, and tour staff. The Midweek Membership Club highlighted this while offering additional incentives of $60 in dining credits or six complimentary wine tastings. Visitors simply had to book a minimum two-night stay, Sunday through Thursday during the six-week period of mid-March through the end of April, 2021.
Digital channels did the heavy lifting as we promoted the campaign via paid Facebook, Instagram, and Facebook Audience Network. Leveraging the equity of the existing “Place To Be” brand campaign, we incorporated our midweek message as an overarching theme across the creative elements. Retargeting ads, served to those who had clicked but not booked, introduced the exclusivity of the Midweek Membership Club. Always mindful of ever-shifting COVID restrictions, all advertising featured photography of visitors following state guidelines— conveying a sense of safety was a top priority.
Integrating public relations was a key element of this campaign as we asked our PR team to pitch the idea to media, as well. PR developed and distributed a press release on the promotion that saw a 33% higher open rate than industry average and resulted in nearly $8,500 in earned media value.
Three branded Midweek Membership Club passport cards were given to guests when checking in at participating lodging properties. These cards could be redeemed for a tasting for two at participating wineries and tasting rooms or a $20 coupon at participating restaurants. Midweek Membership Club travelers also received club member pricing on wine purchases at participating wineries. All promotion details, including a complete list of participating lodging properties, restaurants, and wineries, were featured on a branded landing page on the Visit the Santa Ynez Valley website: www.visitsyv.com/midweek/.
Garnering participation from lodging properties, restaurants, and wineries was a key component to the success of this promotional campaign. Thanks to the inclusion of all stakeholders and the development of a thoughtful program, strategy, and creative campaign, the goal to increase midweek visits was achieved.
13 | P a g e
The Midweek Facebook promotion had a very strong cost per click and click through rate, $0.49 and 1% respectively, which outperformed Wordstream’s industry benchmarks for Travel & Hospitality ($0.63 CPC and 0.9% CTR). Potential travelers showed clear interest in the offer as the promotion resulted in 73 individuals who claimed a passport, accounting for 62 midweek room nights over the six-week period with a lodging value of just under $12,000. See below for sample ads and stats from the campaign.
Paid Facebook - Midweek Promotion Upper Funnel
*CPC and CTR are strong on the midweek campaign.
Impressions: 136,330
Link Clicks: 1,522
CTR: 1.12%
CPC: $0.49
14 | P a g e
Paid Facebook - Midweek Promotion Retargeting
*CPC and CTR are strong on the midweek campaign.
Impressions: 6,807
Link Clicks: 88
CTR: 1.12%
CPC: $1.29
@VisitSYV Social Media Stats
• Facebook audience: 18,268 likes (3% YOY increase)
• Twitter audience: 4,162 followers
• Instagram audience: 12,276 followers (24% YOY increase) Print Advertising
Los Olivos Chamber of Commerce Map
VisitSYV placed a 3.66" x5" ad in the Los Olivos Chamber of Commerce’s Annual Visitors Map, with 15,000 copies distributed to visitors via Santa Ynez Valley hotels, Los Olivos kiosks, and Santa Barbara area hotels.
California Road Trips Guide
An annual print publication produced by Visit California, VisitSYV purchased a listing as part of the Central Coast Tourism Council’s Co-Op within the guide. The print publication has a 1 million circulation through the following distribution points: Parent Magazine (200,000 – California, Phoenix/Scottsdale, Nevada, Washington; Travel + Leisure (75,000 – California, Phoenix/Scottsdale); Exposure on VisitCalifornia.com through Nxtbook Media digital edition which includes a link to VisitSYV.com; 400,000 direct to consumers, fulfillment upon request, at key destinations. Distribution locations include California Welcome Centers, CVBs and Visitor Centers.
Westways Magazine
VisitSYV partnered with Discover Buellton and the IDK on behalf of the City of Solvang on a 2- page advertorial spread in the Discover insert of the Spring issue of Westways Magazine. The special issue targets 500,000 Westways reader households in Southern California with active and affluent travelers and consumers.
15 | P a g e
Central Coast Tourism Council Map
VisitSYV purchased a listing in the annual Central Coast Tourism Council (CCTC) map. 200,000 full color Central Coast Visitors Maps are published annually in partnership with Certified Folder Display and distributed at key points as well as digital exposure through CCTC's website, TheOriginalRoadTrip.com
Trade Shows
IPW
VisitSYV partnered with the Buellton Visitors Bureau for 3 days of intensive in-person travel buyer & media appointments at IPW in Las Vegas Nevada, September 18-22. IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. In just three days of pre-scheduled business appointments, thousands of delegates representing U.S. travel organizations from every region of the USA and international and domestic buyers and media from 70+ countries meet face-to-face to conduct future travel business to the USA. Buyers & media received flash drives with Santa Ynez Valley lodging options, press releases, itineraries, story ideas and photography for their catalogues. Danielle Laudon Ruse and Kathy Vreeland held over 25 appointments on
the showroom floor while Shelby Sim
took an additional 20 appointments on
Monday in the media marketplace, meeting with travel
journalists from around the globe. This year's show was a major success, with renewed interest in travel to California’s Central Coast, and we look forward to attending the next IPW in Orlando, Florida in June 2022.
16 | P a g e
Onsite Activations
Telluride Wine Festival
VisitSYV attended the Telluride Wine Festival as the first destination marketing organization to represent an entire region at the esteemed wine festival, held September 23-26 in Telluride, Colorado. Shelby Sim and Danielle Laudon Ruse poured wine from 4 local vintners while Shelby led two panel discussions showcasing the Santa Ynez Valley wine region.
Staff interacted with over 800 consumers and generated new and renewed interest in visitation.
Display Advertising
KEYT Commercials
VisitSYV aired 15-second commercials on KEYT and KKFX encouraging winter shopping during the winter 2021 holiday season. From November 23 – December 31, 2021, VisitSYV had 240 commercials featuring the Santa Ynez Valley air on KEYT and KKFX.
Staff, Board and Member Development
With some developmental and educational workshops and summits still postponed, staff continued to attend online educational sessions and webinars, hosted by destination marketing expert brands including CrowdRiff, Adara, U.S. Travel Association, Civitas, California Hotel & Lodging Association, among many others. In-person and virtual summits are detailed below.
Visit California Travel Outlook
Shelby Sim and Danielle Laudon Ruse attended the Visit California Travel Outlook virtually February 18 – 19, 2021. Staff learned about current travel trends and strategies for Covid-19 recovery.
Destinations International
VisitSYV President & CEO, Shelby Sim, and Vice President of Marketing, Danielle Laudon Ruse, attended Destinations International, July 13-15 in Baltimore, Maryland. Tourism and destination marketers from almost a dozen countries attended the in-person event to discuss tourism trends and covid-19 recovery.
17 | P a g e
ESTO
VisitSYV President & CEO, Shelby Sim, and Vice President of Marketing, Danielle Laudon Ruse, attended ESTO
(Educational Seminar for Tourism Organizations), August 15-17, in Los Angeles, California. The 3-day tourism
conference is the premier annual learning and knowledgesharing forum produced by the U.S. Travel Association for destination marketing organizations. During the event,
VisitSYV received national recognition, as “The Place To Be” advertising campaign was recognized by the U.S. Travel
Association as the nation’s top digital tourism campaign, receiving a Destinations Council Destiny Award in the Digital Campaign category at the conference’s closeout event on Tuesday, August 17
th
. Visit the Santa Ynez Valley was selected the winner from three finalists and prevailed over Visit Savannah and San Francisco Travel to take home top honors as the nation’s best digital campaign focused on tourism.
Grants and Special Projects
The purpose of our grants program continues to be to assist with publicity and outreach for valley events which encourage overnight stays. Primary consideration goes to events which occur mid-week (Sunday to Thursday) and/or in off-season. Special projects include charitable donations and community improvement. Due to COVID-19, many fundraisers and events were cancelled until 2022.
These funds in 2021 were awarded to the following:
• Solvang Danish Days (Postponed to 2022): $5,000
• Solvang Festival Theater Capital Campaign: $1,000 a year for 3 years remaining • Islay Events, Holiday lighting the Alisal Windmill: $4,908 • 1
st annual Pride event in Solvang: $500
• Mental Health walk hosted by Alma Rosa: $500
• Wine & Fire Event by Sta Rita Hills Wine Alliance: $1,500 • Los Alamos Theater Group: $1,000
• Annual Fundraising Event, produced by Elverhoj Museum of History & Art: $1,250 • Econ Alliance benefiting North SBC: $500
• People Helping People Donation on behalf of Rachel Pace: $100 • People Helping People Polo event: $500
• Los Olivos Day in the country and Old Fashioned Christmas: $3,000
18 | P a g e
• Los Alamos Library and full page add in Los Alamos Old days ad: $565 • World of Pinot Noir: $1,500
• Buellton Fall Fest presented by En Fuego Events: $2,000 For a total of $23,823
California Hotel & Lodging Association
VisitSYV renewed its annual contract with CH&LA, the California Hotel and Lodging Association.
VisitSYV provides each of our hotel members with a CH&LA Membership. CH&LA provides our members with legislative advocacy, educational training, communication, and cost-saving programs. They also support strategic alliances to promote the value of California travel and tourism.
Personal Protective Equipment (PPE) Supplies
Through our partnership with California Hotel & Lodging Association, the Governor's Office of Emergency Services (CalOES) worked with us to provide sanitizer and face coverings to all SYVTBID lodging members.
Collaborations with Santa Barbara County DMOs and other organizations VisitSYV collaborates actively with other county destination marketing organizations, City of Solvang, Buellton Visitor Bureau, the Santa Barbara Vintners Association, the Buellton, Solvang, Los Olivos, and Santa Ynez Chambers as well as the Los Alamos Business Association, the Chumash Foundation, Visit Santa Barbara, Go Goleta, Explore Lompoc, Santa Maria Valley, and the Santa Barbra County Association of Governments.
Public comment
Members of the board and the President continue to be called upon to make written and/or verbal public comment on several hotel and tourism related issues. Each question is raised on a board agenda and voted upon by the board or authorized by the Chairman before comment is made. Hearings and correspondence as needed by President Shelby Sim, and, when needed, Linda Johansen, Chairman.
19 | P a g e
Organization
In May, Board Secretary Karla Azahar, General Manager of the Santa Ynez Valley Marriott in Buellton stepped down from the board. She was replaced on the board by Jim Flagg, Owner of the Hampton Inn & Suites in Buellton. Stormie Strickland, Director of Sales for Hotel Corque, replaced Karla as Secretary.
In July, Vice Chairperson, Sherrie FitzGerald, Director of Marketing of the Alisal Ranch stepped down from the board. She was replaced on the board by Kathleen Cochran, General Manager of the Alisal Ranch. Jonathan Rosenson, Owner, Mirabelle Inn, moved from Secretary to Vice Chairperson. Jim Flagg, Owner, The Hampton Inn & Suites, accepted the position of Treasurer.
In December, Louise Smith, representing a member at-large on the board stepped down. She was replaced by Dave Moser, COO Sunstone Winery in January 2022.
The board continues to meet monthly, normally the 2nd Thursday of the month, 9:00 a.m. remotely on Zoom. The board consists of nine individuals, seven of which are from the hotel industry and the other two are an at-large representation of the membership base.
20 | P a g e
Staff & Board of Directors
President & CEO - Shelby Sim
Vice President of Marketing - Danielle Laudon Ruse
Website & Membership Administrator – Brenda Ball
The board members are:
Chairperson – Linda Johansen, Owner, Pea Soup Andersen’s Inn, Buellton Vice Chairperson – Jonathan Rosenson, Owner, Mirabelle Inn, Solvang Secretary – Stormie Strickland, Director of Sales, Hotel Corque, Solvang Treasurer – Jim Flagg, Owner, Hampton Inn & Suites, Buellton Kathleen Cochran, General Manager, The Alisal Ranch, Solvang Budi Kazali, Owner, Ballard Inn, Ballard
Kimberly Walker, Owner, Skyview Los Alamos, Los Alamos
Dave Moser, COO, Sunstone Winery, Santa Ynez
Will Henry, Owner, PICO Restaurant, Los Alamos
Respectfully submitted by:
Shelby Sim, President & CEO
Santa Ynez Valley Hotel Association, dba Visit the Santa Ynez Valley [email protected]
PO Box 633, Solvang, CA 93464
www.visitsyv.com, 805-451-6038
Please see next two pages for 2021 (actual) and 2022 budget information
21 | P a g e
2021 Budget information
$932,621.00
$6,942.00
$45,875.00 $15,000.00
2021 ACTUAL - INCOME
TBID Funding
County Marketing Grant
Membership
Website Ad sales
$490,802.00
$23,153.00
$64,510.00
$137,838.00
$68,073.00
$12,913.00
$9,634.00 $6,779.00
2021 ACTUAL - EXPENSES
Advertising/Marketing
Grants/Special Projects
Travel & Conventions
Personnel Costs
Contract Services
Facilities/Equipment
Operations
Other Expense
22 | P a g e
2022 Budget information
$1,000,000.00
$150,000.00
$6,942.00
$15,000.00 $15,000.00
2022 BUDGET - INCOME
TBID Funding
Money Market Reserve
Account
County Marketing Grant
Membership
Advertising
$734,805.00
$64,000.00
$72,000.00
$208,000.00
$49,800.00
$10,840.00
$10,600.00 $9,097.00
2022 BUDGET - EXPENSES
Advertising/Marketing
Special Projects/Promotions
Travel & Meetings
Personnel Costs
Contract Services
Facilities/Equipment
Operations
Other types of expenses
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 7
To: The Honorable Mayor and City Council
From: Scott Wolfe, City Manager
Meeting Date: September 22, 2022
Subject: Sheriff’s Department Mid-Year Crime Statistics Report ______________________________________________________________________________
BACKGROUND
Santa Barbara County Sheriff’s Department Lt. Garrett TeSlaa will present a mid-year crime statistics report at the City Council meeting.
FISCAL IMPACT
There is no fiscal impact associated with this item.
RECOMMENDATION
That the City Council receive the report.
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 8
To: The Honorable Mayor and City Council
From: Rose Hess, Public Works Director
Meeting Date: September 22, 2022
Subject: Progress Drawings for Library Improvement Plans – 202 Dairyland Road
______________________________________________________________________________
BACKGROUND
At its regular meeting of July 14, 2022, the City Council gave direction to the City’s Architect, Brett Marchi, regarding the utilization of space and the floor plan design of the former Willemsen residence at 202 Dairyland Road. The City Council selected a modification to Scheme “B2” and gave specific direction as to what the modifications should be.
Mr. Marchi has completed a preliminary set of plans, which are attached to this report.
He will also be present at the City Council meeting to present them to the City Council for approval. Should the City Council approve, Mr. Marchi and City staff will proceed with the next steps which including preparation of plans and specifications.
FISCAL IMPACT
There is no fiscal impact associated with this item. As the plans and specifications progress, cost estimate for improvements will be brought forward for incorporation to the budget.
RECOMMENDATION
That the City Council receive the report, review the plans, and give appropriate direction to staff.
ATTACHMENTS
Attachment 1 – 3D Model and plan
RAMP
DN 1:12
DN
2R
RAMP
DN 1:12
DN
2R DN2R RAMP DN 1:12
DN
2R DN2R DN2R DN2R
RAMP
DN 1:12 DN2R
JANITOR RESTROOM #2 RESTROOM #3 SERVER OFFICE STORAGE CHECKOUT PRINTER SELF COMMUNITY CHECKOUT PRINTER COMMUNITY MEETING ROOM #2 READING AREA COMPUTER STATIONS COMPUTER STATIONS CHILDRENS ENTRANCE WINDOW SEAT ADULT / TEEN RESTROOM #1 EQUIPMENT ROOM COMMUNITY MEETING ROOM #1 STAFF ELECT. CLOSET STORAGE STOR.
DN
4R
FLOOR PLAN (SCHEME - B) SQ. FOOTAGE BREAKDOWN: LIBRARY COMMUNITY MEETING ROOMS RESTROOMS JANITOR EQUIPMENT & CORRIDOR 2,423 SF 1,595 SF 440 SF TOTAL BUILDING SQ. FOOTAGE 4,458 SF PROJECT ADDRESS: THESE DRAWINGS ARE NOT VALID UNLESS SIGNED AND SEALED IN THE SPACE ABOVE. SIGNED AND SEALED DRAWINGS TAKE PRECEDENCE OVER ALL DIGITAL FILES PROJECT DESCRIPTION: SHEET DESCRIPTION: SUBMITTAL LOG: NO: DATE / DESCRIPTION PROJECT NO:
BUELLTON LIBRARY
202 DAIRYLAND DRIVE
BUELLTON, CA 93427 BUELLTON 2022 9/14/2022 PLAN CK. TENANT IMPROVEMENT A3.1 SCHEMATIC FLOOR PLAN
LIBRARY COMMUNITY MEETING ROOMS BARN DAIRYLAND ROAD
VALLEY DAIRYLAND ROAD
PROJECT ADDRESS: THESE DRAWINGS ARE NOT VALID UNLESS SIGNED AND SEALED IN THE SPACE ABOVE. SIGNED AND SEALED DRAWINGS TAKE PRECEDENCE OVER ALL DIGITAL FILES PROJECT DESCRIPTION: SHEET DESCRIPTION: SUBMITTAL LOG: NO: DATE / DESCRIPTION PROJECT NO:
BUELLTON LIBRARY
202 DAIRYLAND DRIVE
BUELLTON, CA 93427 BUELLTON 2022 9/14/2022 PLAN CK. TENANT IMPROVEMENT A2.0 SITE IMPROVEMENT PLAN SITE PLAN
CITY OF BUELLTON
City Council Agenda Staff Report
City Manager Review: SW
Council Agenda Item No.: 9
To: The Honorable Mayor and City Council
From: Rose Hess, Director of Public Works
Meeting Date: September 22, 2022
Subject: Allocation of Funding Sources for the Reservoir 2 Roof Repairs ______________________________________________________________________________
BACKGROUND
At the May 26, 2022 City Council meeting, Council authorized the Reservoir 2 Roof Repairs Project and provided direction to the design the roof utilizing aluminum. The plans are currently in design with anticipated completion by December 2022/January2023. The current cost estimates for the project are:
• Design - $ 145,000
• Construction - $1,720,000
• Construction Management - $ 100,000
Total: $1,965,000
CIP No. 092-613 has been assigned for this project, but specific funding sources still need to be identified. Limited funding is available from the Water Enterprise Fund, which as a Reserve balance of ~$3M. There is approximately $1M available in ARPA funds that the City has been allocated. Other potential funding sources include low interest loans from State Agencies and the USDA, which offer 1.5%-2.5% fixed rate 40 year loans. Alternatively, the General Fund may loan money to the Water Fund, to be repaid at a set term.
FISCAL IMPACT
The fiscal impact will be determined by the option chosen by the City Council. The identified funding sources will be included in the next quarterly budget amendment for FY 22/23.
RECOMMENDATION
Staff recommends that Council discuss the funding source options proposed and provide staff with direction.