STAFF REPORT
DATE: February 15, 2022
TO: Justin Hess, City Manager
FROM: Marisa Garcia, Parks, Recreation and Community Services Director BY: Kristen Hauptli, Administrative Analyst II
SUBJECT: Adoption of a Resolution Authorizing the Acc eptance of the Tobacco Grant Award from the California Department of Justice in the amount of $448,312 and Amending the Adopted Fiscal Year 2021- 2022 Budget by Appropriating Funds
RECOMMENDATION
Adopt A RESOLUTION OF THE COUNCIL OF THE CITY OF BURBANK
AUTHORIZING THE ACCEPTANCE OF THE TOBACCO GRANT AWARD FROM THE CALIFORNIA DEPARTMENT OF JUSTICE IN THE AMOUNT OF $448,312 ; AND AMENDING THE ADOPTED FISCAL YEAR (FY) 2021-2022 BUDGET.
BACKGROUND
In April 2021, the C ity of Burbank (City) applied for a California Department of Justice (DOJ) Tobacco Grant Progra m grant to provide funding for en forcement and youth outreach in educating minors about the harms of tobacco products. The DOJ program is designed to support local agencies as they work to combat the illegal sale of tobacco to minors. On November 18, 2 021, the DOJ awarded the City a grant in the amount of $448,312 to assist with outreach and education, media awareness campaigns and compliance checks.
Smoking and sales of tobacco to minors are serious concerns for the Burbank community and the surrounding region. In 2019, an ordinance was adopted to prohibit the sale of flavored tobacco products within City limits. The City licenses approximately 105 licensed t obacco retailers. A recent study conducted in 2019 demonstrated an increase in e-cigarette use among teens as young as middle school age students ( 6 th –
8th grade) and more than 30% of high school students in Los Angeles County have used e-cigarettes. The City is committed to reducing tobacco use a mong it s adolescent population.
PARKS AND
RECREATION
2 According to the 2020 National Youth Tobacco Survey, tobacco product use among youth has declined. However, the results are still staggering with an estimated 23.6% use among high school age students, and 6.7% middle school students.
DISCUSSION
To address the root issues related to reducing youth tobacco within the City, four (4) specific goals were created to ensure the success of the grant and reduce youth tobacco use. The table below summarizes grant goals and how out comes will be measured.
GOAL MEASURABLE OUTCOME
1. Community-wide education of the
City’s ordinance throughout City
Parks and Facilities
Monthly reporting on incidents of youth
tobacco violations
2. Youth Educational Outreach- Public
Service Announcement's (PSA) and
Education Collateral
Create PSA's and educational materials
focused on tobacco risks
3. Robust Social Media Educational
Campaign led by Youth
Track and report engagement through
likes, shares, views, and clicks
4. Retail License Compliance Conduct an annual inspection of 105 licensed tobacco retailers
Goal 1 will utilize Animal Control Officers (ACO) and City staff to encourage, educate and engage the community with c ompliance of the City smoking ordinance. The ACO may issue a citation to any adul t smoking at a City park or facilit y and will engage with minors to provide education on the risk s associated with smoking through educational material.
Goal 2 will leverage the participation of the City ’s Youth Board and Youth Leadership Program (YLP) to produce and release a t otal of three (3) PSA’s over the grant funding period. The videos will be posted on City social media outlets, including the Burbank Channel. Additionally, City staff in collaboration with the youth will conduct outreach to local non-profits, Burbank Unified School District, and other youth serving organizations to distribute and expand community impact.
Goal 3 will engage the Youth Board and YLP participants , in partnership with City staff, to develop and implement a social me dia campaign that will increase awareness of the harms of tobacco and promote tobacco-free messaging. Youth involvement is integral to this component to strategize and develop meaningful content aimed to i nfluence their peers.
Goal 4 will ensure that an annual ins pection of all toba cco retailers remain in compliance with the City Ordinance. The Building and Safety Division of the Community 3 Development Department (CDD) administers the City's Business License progr am and is responsible for License complianc e. Business License and Code Enforcement inspectors will visit retailers to educ ate and ensure that flavored tobacco products are not being displayed or sold. CDD, in partnership with the City Attorney Office (CAO), will issue License violations, suspensions, and revocations. CAO will prosecute the criminal cases as a result of the increased targeted enforcement and trying the cases if they are set for jury trial.
FISCAL IMPACT
This is a reimbursement grant and will not require any matching funds from the City.
The funds pay the City in arrears for expenses rendered to ex ecute grant projects on a monthly basis over a three-year period from FY 2021-2022, 2022-2023, and 2023-2024.
Staff recommends the City Council accept $448,312 for the 2021-2024 DOJ grant.
Additionally, staff is recommending City Coun cil to amend the FY 2021-2022 Budget by appropriating a total of $448,312 from the Department of Justice, California Healthcare, Research and Prevention Tobacco Tax Act of 2016 grant from revenue account numb er 001.ND000.48010.0000.23287.00000 (General Fund. Non- Departmental, O ther Intergovernmental Revenue, Tobacco Grant) to the following expenditure accounts:
• $17,532 in FY 2021- 2022, $15,170 in FY 2022- 2023, and $15,170 in FY 2023- 2024 to 001.CD42A.60001.0000 .23287.000000 (General Fund, Community Development, Building & Safety Division, Salaries & Wages, Tobacco Grant)
• $5,411 in FY 2021 -2022, $5,411 in 2022-2023, and $5,411 in 2023-2024 to 001.CA03A.60001.0000.23287.000000 (General Fund, City Attorney, Prosecution Division, Salaries & Wages, Tobacco Grant)
• $111,847 in FY 2021-2022, $111,847 in 2022-2023, and $111,847 in 2023-2024 to 001.PR47A.60001.0000.23287.000000 (General Fund, Parks and Recreation, Animal Shelter, Salaries & Wages, Tobacco Grant)
• $4,106 in FY 2021 -2022, $4,106 in 2022-2023, and $4,106 in 2023-2024 to 001.PR31B.60001.0000.23287.000000 (General Fund, Parks and Recreation, Verdugo Park, Salaries & Wages, Tobacco Grant)
• $5,000 in in FY 2021 -2022, $5,000 in 2022-2023, and $5,000 2023- 2024 t o 001.PR28A.62300.0000.23287.000000 (General Fund, Parks and Recreation, Administration, Special Departmental Supplies, Tobacco Grant)
• $7,195 in in FY 2021 -2022, $7,077 in 2022- 2023, and $7,076 2023- 2024 to 001.PR28A.62310.0000.23287.000000 (General Fund, Parks and Recreation, Administration, Office Supplies, Postage, and Printing, Tobacco Grant)
Initially funds will be drawn from 001.ND000.30010.0000.00000 (General Capital Projects Fund, Non-Departmental Unassigned Fund Balance) until reimbursed.
4 CONCLUSION
Approving the 2021-2025 DOJ-PROP56-2021-22-1-009 Memorandum of Understanding agreement will provide funding that supports City resources used to reduce smoking and purchase of traditional tobacco products and electronic cigarettes by minors in the Burbank community.
ATTACHMENTS
Attachment 1- Resolution of the Council o f the City o f Burbank Authorizing the Acceptance of the Tobacco Grant Award f rom the California Department of Justice i n the Amount o f $448,312; and Amending the Adopted Fiscal Year (FY) 2021-2022 Budget
Attachment 2- Memorandum of Understanding