Presented by
Dr. Richard Bernard, Partner
April 12, 2022
320-1010
2022 Citywide
Community Opinion Survey
2 About FM3
• Founded in 1981
• Conducts public opinion research and
guides strategy for hundreds of projects
each year
• 24 employees between Los Angeles and
Oakland, with Project Managers just a
short drive away from City of Burbank
• Includes in-house Data Processing and
Graphics Team
• Completes more than 300 surveys and
160 focus groups per year
3 Firm’s Experience
• Our firm routinely conducts community and customer
satisfaction surveys, as well as resident budget and priority surveys, including in:
Capitola Ontario
Coronado Pasadena
Dana Point Rancho Palos Verdes
Folsom Rancho Santa Margarita
Lakewood Santa Monica
Livermore San Jose
Lomita Signal Hill
Long Beach Torrance
Moreno Valley Ventura
Oakland West Hollywood
And others
4 Our Team
Dr. Richard Bernard, Partner
Dr. Bernard joined FM3 after being on the faculty at the University of Toronto from 1999 to 2002. Throughout his tenure at FM3, Dr. Bernard has helped provide strategic advice with respect to residents’ satisfaction, budget priorities and policy and for a cities, counties, and special districts. Some of his clients have included:
Bellflower, Lakewood, Lomita, Ontario, Pasadena, Santa Monica, Torrance and West Hollywood. In 2018, he led the research efforts in the City of Burbank’s to examine the feasibility of a ¾-cent sales tax (Measure P) for general City services.
Dr. Bernard was a post-doctoral fellow at University of Chicago’s National Opinion Research Center. He’s received an Honors BA from York University, an MA at McGill University, and a Ph.D. at UCLA in Sociology.
Laura Covarrubias, Senior Researcher
Laura Covarrubias, Senior Researcher, joined FM3 in 2017. Laura has worked with clients on a variety of policy issues, including resident satisfaction, community and educational outreach, revenue-generating measures at both city and county levels, education, homelessness, public transportation, and water and environmental conservation. Some of Laura’s clients neighboring Burbank include the City of Pasadena and Pasadena Unified School District, and the cities of Alhambra, Arcadia, Los Angeles, and San Gabriel. Laura has also worked on resident satisfaction surveys in the cities of Long Beach, Torrance, Bell, Lomita, and Ontario.
A native Spanish speaker, Laura also assists in ensuring FM3’s research tools are effective at capturing the opinions of various Latino communities through ensuring accurate translations and appropriate cultural context. 5 Recent Experience in Burbank:
FM3’s survey predicted the election outcome.
Yes
60%
No
33%
Undecided
7%
FM3 June 2018 Survey
(Margin of Error +/-4.4%) November 6, 2018
Yes
61.79%
No
38.21%
6 Project Proposal
• Project Purpose: To assess City of Burbank residents’ awareness of and satisfaction with City government,
services, policies and communication efforts.
• Specific topics may include:
Gauge opinions of Burbank as a place to live.
Examine satisfaction with various City services and programs. Assess opinions on issues and policies related to public safety, housing, and homelessness.
Identify sources of information used by Burbank residents to learn about what is happening in the City.
Collect demographic information, such as gender, age, and race/ethnicity.
7 Methodology
• Dual-mode survey: available online and
by telephone (both on cell and landline)
• Contact by e-mail, text and telephone
• Approx. 20-minute questionnaire,
allowing for 50 to 60 unique questions
• 500 interviews among randomly-selected
Burbank voters, available in English,
Spanish, and Armenian
• Margin of Error: ± 4.4%
8 Project Timeline
Week 1:
• Kick-off meeting: Review and
finalize scope of work
• Draft, edit, and refine survey
• Finalize sample
Week 2:
• Finalize survey draft
• Translate survey into Spanish and
Armenian
• Program and pre-test surveys
Online and by Telephone
• Launch Online Survey
Weeks 3 & 4:
• Complete Online surveys
• Launch Telephone surveys
Week 5:
• Complete Telephone surveys
• Conduct statistical analysis
Weeks 6 & 7:
• Produce draft
report/presentation with key
findings, conclusions, and
recommendations
• Present final presentation to
City staff
Presented by
Dr. Richard Bernard, Partner
April 12, 2022
320-1010
2022 Citywide
Community Opinion Survey