DOWNTOWN
BURBANK
PARTNERSHIP
2022 Accomplishments
& 2023 Looking Ahead
Attachment 2
DRAFT
TABLE OF
CONTENTS
04 05
06 07
08 09
10 12
16 18
20 21
22 24
26 27
28 29
31 CAPITAL IMPROVEMENTS & MAINTENANCE
MARKETING & EVENTS
ECONOMIC ENHANCEMENTS
LEASING SUPPORT & ADVOCACY
ECONOMIC INDICATORS
NEW BUSINESS IN 2022
20 YEARS OF INVESTMENT IN DOWNTOWN BURBANK
FUTURE INVESTMENTS IN DOWNTOWN BURBANK
CAPITAL IMPROVEMENTS & MAINTENANCE
MARKETING & EVENTS
ECONOMIC ENHANCEMENTS
LEASING SUPPORT & ADVOCACY
DIRECTORS, BOARD & STAFF
2022 ACCOMPLISHMENTS
WHAT’S IN STORE FOR 2023
WELCOME
ABOUT
GOALS & BENEFITS
PUBLIC PRIVATE PARTNERSHIP
ANNUAL BUDGET
MANAGEMENT DISTRICT PLAN SERVICES AND MAP
Downtown Burbank Partnership / Annual Report
3Downtown Burbank Partnership / Annual Report2
WELCOME
DOWNTOWN BURBANK PROPERTY OWNERS,
The Downtown Burbank Property Based Business Improvement District (PBID) was formed in 2003, and 2023 marks the 20th anniversary of the District and its governing Board, the Downtown Burbank Partnership. During the past two-decades, the PBID has helped transform Downtown from small urban center into a regional powerhouse attracting millions of visitors each year.
Since 2003, the evolution of Downtown has been transformative, welcoming three new hotels, the AMC Burbank 16 theaters (which currently ranks among the top three theater in the world!), and a countless, mixed-use housing developments, new retailers, restaurants, and entertainment venues. But the real story is what you see on the ground:
a dynamic 18-hour environment with bustling restaurants, enticing storefronts, and visitors from all over enjoying a safe and welcoming environment.
Looking back, 2022 was another year of progress for Downtown Burbank with expanded holiday décor extending into Zone 3 (along San Fernando Boulevard. from Verdugo Avenue to Alameda Avenue), increased opportunities for in-street dining parklets, modified permits for expanded sidewalk dining, the revival of our robust special events program, continuation of the Hospitality and Social Outreach Program, and the addition of new businesses such as Boba Time, Smashed Burger, Cider Works at Story Tavern, and Silverlake Ramen.
Downtown Burbank wouldn’t be where it is today without the support and collaboration with the City of Burbank’s Economic Development Team and the Burbank Hospitality Association, doing business as Visit Burbank. Together, our three organizations work to attract new businesses and development, enhance consumer spending and visitation, facilitate jobs, and maintain a vibrant urban neighborhood, that is safe and thriving.
Looking ahead, Downtown Burbank is excited ready to grow and embrace new opportunities in 2023. On behalf of the Downtown Burbank Partnership Board, I want to extend our gratitude to everyone for their support in building a better Downtown.
We look forward to working together in 2023, and to the next 20 years! Sincerely, Michael Cusumano, Board Chair
The Downtown Burbank Property Based Business Improvement District (PBID), governed by the non-profit organization known as the Downtown Burbank Partnership, was formed in 2003 as part of the City of Burbank’s efforts to revitalize Downtown Burbank. The PBID was renewed in 2018 for a new 10-year term beginning January 1, 2019. The goal is to fund and manage projects and programs that enhance the economic well-being of Downtown Burbank working in collaboration with property owners and merchants in the area to increase property values, consumer visitation and spending.
ABOUT
Downtown Burbank Partnership / Annual Report
4 5Downtown Burbank Partnership / Annual Report
GOALS AND BENEFITS
PUBLIC PRIVATE PARTNERSHIP
The PBID is governed by a non-profit organization known as the Downtown Burbank Partnership, with Board members comprised of brokers and property and business owners in Downtown Burbank. The Downtown Burbank Partnership collaborates closely with Visit Burbank - the City’s destination marketing organization - and the City of Burbank’s Economic Development Division who manages the efforts of the Downtown PBID by developing strategies and initiatives that enhance visitation and increase consumer spending. Combined, these three organizations work to attract new businesses and developments, enhance consumer spending and visitation, facilitate new jobs, and maintain a vibrant, dynamic urban neighborhood. This public/private partnership gives Burbank a competitive edge in increasing job diversity, attracting new businesses, and safeguarding existing ones.
» Preserve and improve the aesthetics of Downtown through enhancements to capital infrastructure
» Increase the frequency of power washing and maintenance » Market Downtown as a destination and attract events to increase visitation and consumer spending
» Enhance safety and provide hospitality and social outreach services through StreetPlus » Maintain a low vacancy rate through leasing support, broker outreach, and advocacy » Streamline processes and support businesses with advocacy and outreach » Support the formation of a livable and walkable neighborhood » By creating a stable funding mechanism, the Partnership has provided 20 years of continuous investment in:
» Capital improvements and maintenance
» Marketing and events
» Leasing and business attraction support
» Support and advocacy for Downtown businesses and property owners » Enhanced maintenance and safety
GOALS
BENEFITS
Downtown Burbank Partnership / Annual Report
6 Downtown Burbank Partnership / Annual Report 7
ALAMEDA AVE
BURBANK BLVD
GLENOAKS BLVD
N Third St
San Fernando Blvd San Fernando Blvd
First St
1st St
Grinnell Dr
Capital Improvements and Maintenance
District Wide Maintenance
Holiday Décor
Wayfinding Signage
Façade Improvement Program
Expanded WiFi
Marketing & Events
Comprehensive Marketing Program
Special Events
Economic Enhancements
Business Assistance Program
Homeless Assistance Program
Street Performer Management
Leasing Support
Administration
Administrative Costs
Contingency/Reserve
Contractual Obligations with City
Zone 1 Zone 2 Zone 3
Cypress Ave
San Jose Ave
Tujunga Ave
Magnolia Blvd
Orange Grove Ave
Olive Ave
Angeleno Ave
Verdugo Ave
Santa Anita Ave
Providencia Ave
Cedar Ave
Elmwood Ave
Valencia Ave
Palm Ave
Downtown Burbank PBID operated in 2022 with a $1,024,304 annual budget allocated as follows:
Capital
Improvements &
Maintenance
Marketing &
Events
Contractual
Obligations
Economic
Enhancements
Contingency
/ Reserve
Administration
$358,506$256,076
$71,701
$133,160
$20,486
$184,375
ANNUAL BUDGET
The PBID continues its investment in capital improvements, maintenance and infrastructure, event programming, marketing, advocacy, and leasing support.
Services provided to the district in 2022 are notated on the chart below.
MANAGEMENT DISTRICT
PLAN SERVICES
Downtown Burbank Partnership / Annual Report
8 Downtown Burbank Partnership / Annual Report 9
GOAL: INCREASED FREQUENCY OF POWER WASHING AND
MAINTENANCE.
GOAL: PRESERVE AND IMPROVE THE AESTHETICS OF
DOWNTOWN THROUGH ENHANCEMENTS TO CAPITAL
INFRASTRUCTURE.
CAPITAL IMPROVEMENTS & MAINTENANCE DISTRICT
MURAL PROGRAM
NEW AND EXPANDED HOLIDAY DÉCOR
UPDATED OUTDOOR DINING
MAINTENANCE
The 2022 holiday season added new décor
extended throughout the District and into Zone
3 (along San Fernando Blvd. from Verdugo Ave.
to Alameda Ave.). This year’s holiday décor
display included our 36’ walk-thru tree refreshed
with new ornaments and lights, new custom
photo-op holiday displays with festive holiday
characters, two giant LED walk-thru ornaments,
and four medians in Zone 3 decorated with
shimmering holiday wishes.
To assist businesses in providing expanded dining options for guests, the PBID continued to work with the City of Burbank to implement changes for outdoor dining including:
increased opportunities for in-street dining parklets, modified permits for expanded sidewalk dining, and maintaining three communal dining areas for general public use. The communal areas contain dining furniture and umbrellas providing guests opportunities to enjoy take-out of quick service food and beverages from anywhere in Downtown. In December 2022,
in-street and sidewalk outdoor dining in Downtown Burbank was extended through December 31, 2023.
The City of Burbank provides baseline maintenance services to Downtown Burbank which includes once a month power washing of the sidewalks and alleys and morning sidewalk sweeping and trash pick up services. The PBID supplements the existing maintenance services provided by the City by investing in extra power washing of sidewalks and alleys three times a month, and an evening service for sidewalk sweeping and trash pickup Wednesday thru Sunday. These enhanced services would not be possible without the PBID.
In 2022 the PBID instated a
partnership for the districts 12th
mural. Installed on Orange Grove
Avenue by famed French artist
Thierry Lefort, the mural features
the artists interpretation of the
Downtown Burbank skyline. The
mural was funded by the PBID to
generate additional visitation and
exposure for Downtown Burbank.
2022 ACCOMPLISHMENTS
Downtown Burbank Partnership / Annual Report10 11
GOAL: PROMOTE DOWNTOWN BURBANK AS A VIBRANT
COMMERCIAL DESTINATION IN AN EFFORT TO INCREASE
CONSUMER VISITATION AND SPENDING.
2022 SOCIAL MEDIA METRICS
• Fan growth from 2021: +1.8%
• Total Impressions: 3,043,163
• Total Engagements: 104,285
FACEBOOK
Followers: 22,141
• Follower growth from 2021: +9.9%
• Total Impressions: 803,272
• Total Engagements: 17,412
INSTAGRAM
Followers: 8,574
• Follower growth from 2021: -0.8%
• Total Impressions: 66,208
• Total Engagements: 1,966
TWITTER
Followers: 3,534
PAID MEDIA
MARKETING AND EVENTS
Paid-Media represents advertising campaigns that are purchased by the PBID via media outlets. Media included: Outfront Media, Social Ads, Google Ads, LinkedIn Ads, Shopping Center Business Magazine, and CA Centers Magazine.
Paid Search Ads:
» Total Impressions: 357,460
» Total Website Visits: 24,142
Facebook Ads:
» Total Impressions: 1,699,164
» Total Clicks: 39,543
LinkedIn Ads:
» Total Impressions: 206,015
» Total Clicks: 1,638
Print Ads:
» Shopping Center Business - Readership: 75,000
» CA Centers Magazine - Readership: 30,000
Bus Shelters
» Impressions: 10 Million
Newsletters:
» Total Impressions: 12,348
» Open Rate: 49%
» Click Rate: 4.1%
• Total Sessions: 64,232
• New Users: 57,312
• Average Time on Site: 0:56 seconds
2022 ACCOMPLISHMENTS (CONT’D)
DTNBUR.COM METRICS
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CM
MY
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CMY
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ai159916357529_DTB_BusShelterAd_Final_03.pdf 1 9/3/20 1:06 PM Downtown Burbank Partnership / Annual Report
12 Downtown Burbank Partnership / Annual Report 13
STRATEGIC EVENT PARTNERSHIPS
MUSIC ON THE BLVD
» A series of acoustic and semi-acoustic
outdoor performances
» 24 performances held in 2022
JACKALOPE INDIE ARTISAN FAIR
(December 10-11, 2022)
» 180 Artisans
» Live Entertainment
» Holiday Activities and Photos with
Santa
» 10,000 Attendees
DOWNTOWN BURBANK
ARTS FESTIVAL
(May 15-15, 2022)
» 150 Artisans
» Live Entertainment
» Chalk-Artist Exhibition
» 15,000 Attendees
DOWNTOWN BURBANK
CULTURAL MARKET
(Weekly, Friday Evenings)
» Featuring more than 25 local, rotating
vendors selling jewelry, toys, soaps,
candles, hot sauces, and more
BURBANK WINTER WINE WALK
(November 12, 2022)
» 1,500 Tasting Tickets Sold
» 18 Business Tasting Locations
» Three In-Street Wine Gardens
» Live Entertainment
» 15,000 Attendees
DOWNTOWN BURBANK CERTIFIED
FARMERS MARKET
(Weekly, Saturday Mornings)
» Featuring certified California
produce, flowers, organic cheeses
and specialty breads
GOAL: CREATE PROMOTIONAL OPPORTUNITIES TO
INCREASE CONSUMER VISITATION AND SPENDING FOR
BUSINESSES THROUGH MARKETING AND EVENTS.
MARKETING AND EVENTS (CONT’D)
2022 ACCOMPLISHMENTS (CONT’D)
Downtown Burbank Partnership / Annual Report 15
Downtown Burbank Partnership / Annual Report14
GOAL: FOCUS ON IMPROVING THE DESIRABILITY OF THE
DOWNTOWN AS A DESTINATION, INCREASING SALES AND
BOOSTING OCCUPANCY AND RENTAL RATES.
ECONOMIC ENHANCEMENTS
In March 2019, The PBID hired StreetPlus to create a Hospitality and Social Service Outreach Program for Downtown Burbank. Street Plus Ambassadors provide the following services:
HOSPITALITY AND SOCIAL SERVICE OUTREACH PROGRAM:
» Identification and outreach to homeless individuals, providing resources and assistance as needed
» Hospitality engagement with visitors and members of the public » Daily check-ins and quarterly surveys with Downtown businesses » Visibility, circulation, and monitoring of issues
» Safety escorts for local employees
» Weekly reports documenting all activities and interactions including those with street performers
» Daily reporting of maintenance and landscaping issues including burned out lights, abandoned items in the right of way, trash/debris, and damaged public infrastructure
The goal of the Hospitality and Social Outreach Program is to create a safe environment in Downtown to increase visitation, consumer spending, and property values while also addressing concerns from visitors, residents and businesses.
In 2022*, The Hospitality and Social Outreach Program has:
Since the program’s inception in March 2019, 145 individuals have received housing, housing support, or transportation back to their families.
Figures above total reporting that took place from January 1, 2022 - December 31, 2022 Provided 44 Wellness
Checks with Homeless
Community Members
Resolved 4 Trespassing
Issues, and assisted with
38 Instances of Public
Intoxication
Assisted with 3 Homeless
Individuals Blocking
Public Sidewalks
Provided 29 Mental Health
Checks to Homeless Individuals
Requiring Special Assistance
Handled 22 Noise
Complaints and Verbal
Disturbances
Made 621 Social Service
Contacts for Homeless
Community Members
Dealt with 16 Instances of
Panhandling and assisted with
54 Street Performers
ENHANCED CLEANING
To help keep Downtown Burbank clean and safe for visitors, StreetPlus Ambassadors provide additional cleaning services and wipe downs of high touchpoint areas including traffic signals, street furniture, and communal dining areas. 2022 ACCOMPLISHMENTS (CONT’D)
Downtown Burbank Partnership / Annual Report16
Downtown Burbank Partnership / Annual Report 17
GOALS: WORK TO MAINTAIN A LOW VACANCY RATE VIA
LEASING SUPPORT AND ADVOCACY.
WORK TO SUPPORT BUSINESS RETENTION AND
ATTRACTION ADVOCATING FOR CHANGES TO CITY
ORDINANCES AND STREAMLINED PERMIT PROCEDURES.
LEASING SUPPORT AND ADVOCACY
The PBID works nonstop to re-energize the shopping and dining experience by anticipating vacancies and maintaining an active dialogue with property owners, prospective tenants, and commercial real estate professionals.
Proactive outreach to regional and
national tenants to ensure that
property owners have the best options
available when considering new leases
for their spaces
Providing more than 165 businesses
concierge services to help streamline
permitting processes for tenants and
property owners
Meeting with local brokers and
retail executives at webinars and
online conventions like the Southern
California Idea Exchange
Created and held an open-house
event to connect with local
brokers and share information and
opportunities on Downtown Burbank
Creating dedicated broker
focused marketing materials and
content on social media sites
including LinkedIn marketing
Marketing available properties in
national publications such as Shopping
Center Business (Readership of
75,000) and CA Centers Magazine
(Readership of 30,000)
2022 ACCOMPLISHMENTS (CONT’D)
ANNUAL SURVEY RESULTS
The Downtown Burbank Partnership frequently surveys businesses and property owners to gain feedback and insight on PBID activities and programs. In 2022, the PBID distributed a total of five surveys and received 270 responses from businesses and property owners.
The year-end survey was distributed in December 2022 to more than 280 businesses and property owners with 53 responding to the survey. The year-end survey requests feedback on programs and accomplishments from the past year, and gives an insight into the impact of the PBID on Downtown Burbank.
Survey respondents were compromised of:
• 55% Restaurants
• 23% Retailers
• 15% Service Providers
• 7% Other Businesses and Hotels
THE 2022 YEAR-END RESULTS WERE AS FOLLOWS:
87%
84%
98%
79%
87%
92%
Are satisfied with the overall
cleanliness and maintenance
in Downtown Burbank
Are aware of the events and
happenings in Downtown
Burbank
Are satisfied with the
Holiday Decorations in
Downtown Burbank
Feel there is enough
communication from Downtown
Burbank and the PBID
Are satisfied with Hospitality
and Social Outreach Services
(provided by StreetPlus)
Feel that Downtown
Burbank is a safe place
18 19Downtown Burbank Partnership / Annual Report Downtown Burbank Partnership / Annual Report
DOWNTOWN BURBANK WAS HAPPY TO WELCOME
THE FOLLOWING BUSINESS IN 2022:
NEW BUSINESS IN 2022
2022 ACCOMPLISHMENTS (CONT’D)
ECONOMIC
INDICATORS
CITYWIDE INDICATORS:
DOWNTOWN INDICATORS:
2.2M
HOME TO TOP
EMPLOYERS
$125K+ 142K
2,100
250K
1,029
Downtown Burbank is a mixed-use urban neighborhood known as the core of the City of Burbank. Featuring more than 600 shops, restaurants and businesses, Downtown Burbank is situated in the heart of the entertainment industry, and the area is renowned for its dynamic street scene, outdoor dining, and pedestrian orientation. Below are the economic indicators representing Burbank* Population in a 10
miles radius
including: Cartoon Network,
Nickelodeon, The City of
Burbank, and Tesla
Annual household
income
Workforce
population
Brand new
housing units
Daytime
population
Hotel units
Source: HDL and CoStar
* The figures reflected here are higher than average due to large vacancies at the Burbank Town Center.
Retail Vacancy
Rate Q4 2022
11.9%*
Office Vacancy
Rate Q4 2022
14.2%
Office Rent Per
Square Foot
$3.32
Retail Rent Per
Sq. Ft. Q4 2022
$3.93
Downtown Burbank Partnership / Annual Report
20 Downtown Burbank Partnership / Annual Report 21Downtown Burbank Partnership / Annual Report TOTAL INVESTMENT: $15.8M
2003
» PBID founded with 82% of property owners in favor and a $720,000 annual operating budget
» Launched annual event programming featuring: the Downtown Burbank Arts Festival, Taste of Downtown Burbank, and Come Out and Dance
2004
» Initiated additional maintenance services, created a dedicated website, visitor brochure, installed identity street pole banners, launched an event program, and installed holiday décor. » Opened in Downtown AMC 16
» Opened in Downtown Urban Outfitters
2005
» Launched free WiFi service
» Installed new directional wayfinding and I-5 exit signs for Downtown Burbank
2007
» Renewed PBID for new five-year term with 93% of property owners in favor and a $720,000 annual operating budget
2008
» Developed a new look for Downtown’s landscaping with stone cladding on planters, potted plants, low-flow watering system, and updated street furniture including benches, trash bins, and bike racks 2010
» Launched social media program
» Added new tenants: Flappers Comedy Club, Granville, RA Organic Spa, and Don Cuco
2011
» Launched holiday decor program
» Awarded “Best Downtown” by Los Angeles Daily News
» Added new tenant Another Broken Egg
2012
» Launched Downtown Burbank Car Classic
» Special events program attracted 100,000+ patrons
» Added new tenants: Crunch Fitness, GAP Factory Store, Mama Hong’s Vietnamese Kitchen, Story Tavern, and Wild Carvery 2013
» Launched Downtown Burbank Beer Festival event
2015
» Initiated capital improvement project with upgrades to MUD Designory Paseo
» Added new tenants Five Guys Burgers and Fries, and Wood Ranch » Added new hotel SpringHill Suites Burbank Downtown
2016
» Launched Art and Mural Program with four new Downtown murals » Attracted and launched the inaugural Burbank Winter
Wine Walk event
» Added new hotel Hilton Garden Inn Burbank Downtown
» Added new tenants: Guisados, Urban Press Winery, and
The Carving Board
2017
» New location of largest IKEA in North America opens
» Burbank Town Center undergoes $65M renovation
» Added new tenants: Tesla, Yard House, and Boiling Crab 2018
» Renewed PBID for a 10-year term expanding into Zone 3 with $1.02M annual operating budget
» Launched comprehensive marketing campaign achieving a reach of 25M
» Added new tenants: H&M, Shake Shack, Cookie Dough Dreams, and Cost Plus World Market
» Initiated capital improvements to district paseos and pergolas 2019
» Launched new StreetPlus Hospitality and Social Service Outreach Program
» Added new tenants: Over/Under Public House, Orange Theory Fitness, Panini Kabob Grill, and Verdigo Boulders
2020
» Developed in-street outdoor dining parklets
» Unveiled Batman Statue on AMC Walkway
» Rebranded the brand identity for Downtown with new graphics, website, banners, and holiday décor
» Added new tenants Round 1 and Cheebo Express
2021
» Launched Music on the Boulevard Program
» Added new tenants: Artelice Patisserie, Finney’s Crafthouse, and Sushi Stop
2022
» Launched pilot Valet Parking Program
» Added new tenants: Silverlake Ramen, Han Korean BBQ, It’s Boba Time, Smash Burger, Unique Vintage, and Lusanet Collective » Attracted weekly Downtown Burbank Cultural Market
For the past 20 years, the PBID has been the only constant funding mechanism in place to dedicate more than $15.8 million in funding back into Downtown through capital improvements, maintenance, infrastructure, events, social services, marketing, advocacy, and leasing support. This funding mechanism and the benefits created would not be possible without the commitment and investment from the PBID. 20 YEARS OF INVESTMENT
IN DOWNTOWN BURBANK
Downtown Burbank Partnership / Annual Report
22 Downtown Burbank Partnership / Annual Report 23
GOAL: SUPPORT THE CONTINUED FORMATION OF
A LIVABLE AND WALKABLE NEIGHBORHOOD WITH
18-HOUR AMENITIES.
Downtown Burbank remains a top entertainment destination with new retailers and restaurants, enhanced capital improvements, and dedicated marketing and promotional efforts. The popularity of the area has spurred an increase in private investment with projects such as The First Street Village, LaTerra Select Mixed-Use Development, and The Y Magnolia Village. In addition to these projects, several new and exciting mixed-use projects are in the pipeline, all working to create a livable and walkable neighborhood for residents, visitors, and employees.
APPROVED
LATERRA SELECT
777 Front St (Zero Site)
Estimated Completion Date: 2023-2025
A mixed-use project with 573 residential
(rental) units, a hotel with 307 rooms, and
1,067 sq. ft. of ground floor retail space on
a vacant 7-acre site. The residential portion
is proposed to be an 8-story podium
building with one level of underground
parking; hotel will be a 7-story building.
UNDER CONSTRUCTION
FIRST STREET VILLAGE
First Street and Magnolia Boulevard
Estimated Completion: 2023
A mixed residential-commercial project
in Downtown Burbank at First Street
between Magnolia Boulevard and the alley
southeast of Palm Avenue including 275
apartments and 18,876 square-feet of retail
and commercial space. The City Council
approved this project June 13, 2017.
PROPOSED
THE Y MAGNOLIA VILLAGE
321 East Magnolia Blvd.
Estimated Completion Date: TBD
A proposed mixed-use development in
Downtown Burbank designed with an
emphasis on health, wellness, and
transit-oriented living. The project is
proposed to include affordable housing,
retail, and the replacement of the nearly
100-year-old Burbank YMCA with a
new, state-of-the-art Y facility and Child
Development Center.
MIXED-USE DEVELOPMENT PROJECTS:
FUTURE INVESTMENTS IN
DOWNTOWN BURBANK
Downtown Burbank Partnership / Annual Report
24 25Downtown Burbank Partnership / Annual Report
WHAT’S IN STORE FOR
» Expanded maintenance services in Zone 3
» Addition of permanent outdoor parklets
» Addition of new plants and landscape design elements
» New K-Rail wrapping for outdoor parklets
» Repainting of Downtown Burbank streetlights
» Updates to the Palm Ave. Paseo and the Orange Grove Ave. Paseo » 12-Month One-Way Pilot Reconfiguration of San Fernando Boulevard which will include pedestrian safety enhancements
» New district murals
2023
GOAL: PRESERVE AND IMPROVE THE AESTHETICS
OF DOWNTOWN THROUGH ENHANCEMENTS TO
CAPITAL INFRASTRUCTURE.
MARKETING & EVENTS
GOAL: PROMOTE DOWNTOWN BURBANK AS VIBRANT
COMMERCIAL DESTINATION IN AN EFFORT TO
INCREASE CONSUMER VISITATION AND SPENDING.
PROGRAMS INCLUDE:
PROGRAMS INCLUDE:
CAPITAL IMPROVEMENTS
& MAINTENANCE
UPDATED WAYFINDING
SIGNAGE
PAID DIGITAL
ADVERTISING
SOCIAL MEDIA
MARKETING
PRODUCTION & CO-PRODUCTION OF
EVENTS INCLUDING:
» The Downtown Burbank Arts Festival
» The Burbank Winter Wine Walk
» The Jackalope Indie Artisan Fair
» The Weekly Farmer’s Market
» The Cultural Market
Downtown Burbank Partnership / Annual Report26
Downtown Burbank Partnership / Annual Report 27
ECONOMIC ENHANCEMENTS
GOAL: FOCUS ON IMPROVING THE DESIRABILITY OF THE PBID AND
INCREASING SALES, IN AN EFFORT TO BOOST OCCUPANCY AND
RENTAL RATES.
Continuation of Hospitality and Social
Outreach Services via StreetPlus
Enhanced safety efforts, and community events
involving the Burbank Police Department
LEASING SUPPORT & ADVOCACY
GOAL: PROACTIVE OUTREACH TO REGIONAL AND NATIONAL
TENANTS BY MARKETING AVAILABLE PROPERTIES AND
MAINTAINING REGULAR INTERCHANGE WITH PROPERTY OWNERS,
PROSPECTIVE TENANTS, AND COMMERCIAL REAL ESTATE
PROFESSIONALS.
Advocate to City and State
organizations for grant
funding and financing
opportunities on behalf
of Downtown Burbank
Businesses
Attending trade shows
and conferences to
attract new tenants and
developments
The continuation of
dedicated broker
focused marketing
materials, events, and
LinkedIn outreach
Working with the City to
modify ordinances and
permitting to simplify
procedures and timelines for
new and current businesses
Business concierge
services to assist
businesses with City
permitting processes
Collaborating with the
City to better manage
and regulate parking in
Downtown
WHAT’S IN STORE FOR 2023 (CONT’D)
PROGRAMS INCLUDE:
PROGRAMS INCLUDE:
Downtown Burbank Partnership / Annual Report28 29Downtown Burbank Partnership / Annual Report
DIRECTORS, BOARD & STAFF
CHAIR
Michael Cusumano, Cusumano Real Estate Group
VICE CHAIR
James O’Neil, Crown Realty & Development Inc.
TREASURER
Dominick Scarola, Burbank Community Member
SECRETARY
Ted Slaught, The Village Walk
BOARD
Mary Ann Barroso-Castanon, IKEA
Christine Deschaine, Kennedy Wilson
Erik Maenner, Burbank Town Center
Patrick Prescott, Community Development Director
Brett Warner, Lee and Associates
Judie Wilke, Asst. City Manager
Parham Yedidsion, Evolution Strategic Partners LLC
Brad Bucklin, Professional Literary Services, non-voting member Mark Gangi, Gangi Architects, non-voting member
Jamie Keyser, Burbank Chamber of Commerce, non-voting member STAFF
Simone McFarland, Assistant Community Development Director for Business and Economic Development, City of Burbank
Mary Hamzoian, Executive Director, Downtown Burbank Partnership & Economic Development Manager, City of Burbank
Marissa Minor, Operations Coordinator, Downtown Burbank Partnership & Senior Economic Development Analyst, City of Burbank
Aida Ofsepian, Economic Development Analyst, City of Burbank 30 Downtown Burbank Partnership / Annual Report 31Downtown Burbank Partnership / Annual Report