City of Burbank Council District Forma�on
Summary of Round 1 Outreach No�fica�on
A variety of no�fica�on efforts were employed to raise distric�ng awareness, and encourage atendance in the community forums and par�cipa�on in the district-drawing process. The methods include both print and electronic no�fica�on which were available in English, Spanish and Armenian. The sec�ons below describe each method u�lized for this effort.
I. Print No�fica�on
A. Newspaper Ads
• Legal Ad (LA Times) – March 1, 2023
• Burbank Leader (English) – March 25-31, 2023
• El Clasificado (Spanish) – March 29-April 4, 2023
• La Opinion (Spanish) – March 28, 2023
• Asbarez (Armenian) – April 1, 2023
B. Council Mee�ng Announcements
• Council Mee�ng Announcement – March 14, 2023
• Council Mee�ng Announcement – March 28, 2023
• Council Mee�ng Announcement – April 4, 2023
C. City Press Release
• City Press Release – March 21, 2023
• Shared via City socials, website/Newsroom, and news outlets such as Burbank Leader, Associated Press, Burbank Life, Burbank Times, Business Life, City News Service, Daily News, Media City Groove, LA Times, LAist, My Burbank, San Fernando Business Journal, Southern CA News Group, and Van Nuys News Press.
o The news outlet distribu�on is standard prac�ce for PIO press releases.
D. Bus Shelter Adver�sement
• 7 Bus Shelter Ads – March 27-July 9, 2023
E. Door-to-Door Canvassing
• Door-to-door canvassing targeted to lower-income, Spanish-speaking, and Armenian- speaking households.
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• Partnered with Streets for All and Burbank Housing Corpora�on for door hanger distribu�on
• 2,591 households received the door hanger from Streets for All • 325 households in affordable housing communi�es received the door hanger from Burbank Housing Corpora�on
F. Pop-Up Events
• Hosted four pop-ups
o Black History Month Market – March 12, 2023
o Islamic Center – March 24, 2023
o Burbank Farmers Market – March 25, 2023
o Downtown Burbank Cultural Market – March 31, 2023
II. Digital No�fica�on
A. Social Media (Posts and Stories)
• Facebook/Instagram/Twiter/Nextdoor – March 21, 2023 (Posted and pinned to top of page)
• Facebook/Instagram/Twiter/Nextdoor – March 28, 2023 (Re-share) • Facebook/Instagram/Twiter/Nextdoor – April 4, 2023 (Posted and pinned to top of page)
• Facebook/Instagram/Twiter/Nextdoor – April 6, 2023 (Re-share) • Facebook/Instagram/Twiter/Nextdoor – April 7, 2023 (Re-share) B. City Eblast to Mailing List (5,794 contacts)
• City PIO Eblast – March 21, 2023
• City PIO Eblast – April 4, 2023
C. Arellano-Led Eblasts to Project Database (3,997 contacts) • Eblast #1 (Save the Date) – March 23, 2023
• Eblast #2 (Reminder) – March 30, 2023
• Eblast #3 (Reminder) – April 6, 2023
D. Extended Outreach
• 120 Extended Outreach Toolkit Calls & Emails– March 29, 2023 • Outreach no�fica�on from key partners
o Armenian Na�onal Commitee of America Burbank
o California Common Cause
o Boys and Girls Club of Burbank and Greater East Valley E. Burbank TV Channel (Spectrum Channel 6 and AT&T Channel 99) • Burbank TV Channel Graphic – March 22, 2023 (Ongoing) F. Digital Newspaper Ads
• Asbarez – Digital ar�cle and newsleter – March 28, 2023 • My Burbank – Digital ar�cle and newsleter – March 28, 2023 ATTACHMENT 2
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