FINANCIAL STABILITY/BUSINESS MODEL
PROGRAMMING
PRODUCING
RENTALS
GRANTS
CHARITABLE
DONATIONS
BOX OFFICE
REVENUE
PASSIVE INCOME
THROUGH
SUBSIDIARY
RIGHTS
CONCESSION
INCOME
RENTAL
INCOME
COMMUNITY
OUTREACH
AND ACCESS
SHARED BOX
OFFICE REVENUE
PARTNERSHIPS
FOR EVERY 100 PERFORMING ARTS JOBS
156 DOWNSTREAM JOBS ARE CREATED
“CALVIN BERGER”
74 PEOPLE HIRED FOR PRODUCTION
AN ESTIMATED 115 JOBS CREATED
DOWNSTREAM
FINANCIAL STABILITY/BUSINESS MODEL
PROGRAMMING
PRODUCING
RENTALS
GRANTS
CHARITABLE
DONATIONS
BOX OFFICE
REVENUE
PASSIVE INCOME
THROUGH
SUBSIDIARY
RIGHTS
CONCESSION
INCOME
RENTAL
INCOME
COMMUNITY
OUTREACH
AND ACCESS
SHARED BOX
OFFICE REVENUE
PARTNERSHIPS
FINANCIAL STABILITY/BUSINESS MODEL
PROGRAMMING
PRODUCING
RENTALS
GRANTS
CHARITABLE
DONATIONS
BOX OFFICE
REVENUE
PASSIVE INCOME
THROUGH
SUBSIDIARY
RIGHTS
CONCESSION
INCOME
RENTAL
INCOME
COMMUNITY
OUTREACH
AND ACCESS
SHARED BOX
OFFICE REVENUE
PARTNERSHIPS
PARTNERSHIPS
PARTNERSHIPS
PARTNERSHIPS
PARTNERSHIPS
INVOLVEMENT IN COMMUNITY BASED ORGANIZATIONS
BURBANK CULTURAL ARTS COMMISSION
Burbank Animal Shelter
LAUNCHING PAD
BURBANK NYC
FINANCIAL STABILITY/BUSINESS MODEL
PROGRAMMING
PRODUCING
RENTALS
GRANTS
CHARITABLE
DONATIONS
BOX OFFICE
REVENUE
PASSIVE INCOME
THROUGH
SUBSIDIARY
RIGHTS
CONCESSION
INCOME
RENTAL
INCOME
COMMUNITY
OUTREACH
AND ACCESS
SHARED BOX
OFFICE REVENUE
PARTNERSHIPS
MARKETING
Growing our brand within the Burbank community, while also expanding targets and strategies to include all of the San Fernando Valley and Los Angeles County. 1) Marketing Within Burbank
• Advertising in Burbank, engaging the local community. Digitally, print, signage. 2) Community Outreach
• Discounted tickets and group offers to community organizations. 3) Event Presence
• Booth and/or flyering at events around Burbank and Los Angeles. 4) Marketing Outside of Burbank
• As to solidify brand recognition beyond Burbank digitally and print. TV news coverage. Investment in SEO - Search Engine Optimization, as well as targeted fb and Instagram ads. 5) Marketing in the Theatre Community
• Cross promotion with other local theatres. We also work with the top theatre press rep in Los Angeles. 6) Marketing in the Film Industry
• We utilize connections to guilds, unions, and academies to advertise. We were able to bring into our audience, stars from Disney+, Nickelodeon, Amazon, Netflix, Network Television, film stars, Broadway, as well as influencers, dancers, bloggers, directors and more.
YOUTH PROGRAMMING
BUSD SERVICE LEARNING PROGRAM
Mr. Jose’s Stagecraft
Program
• TYA Shows
• Summer Camp
• Summer Musical Theatre Program
• Student Volunteer Program
• Student Matinees
• Talk Backs
• Internships
• Teacher Artists
• Imagine Theatre’s – Women Lead
Initiative
(fun fact, we have now employed 5 Burbank High School
grads to our tech staff, who have come out of this
partnership with Mr. Jose).
YOUTH PROGRAMMING
CAPITAL IMPROVEMENTS
Senator
Portantino
Supports
The
Colony
Theatre
Proposal
A Theatre FOR The Community
AND
An Arts Destination In Your
Own Backyard.