Consideration of a
Parking Management Plan
in Downtown Burbank
City Council
October 24, 2023
COMMUNITY
DEVELOPMENT
Parking Management Principles
Council Adopted in 2019
1. Protect Single Family Parking
2. Increase Parking Availability
3. Leverage Underused Private Parking
4. Regulate Street Parking and Public
Parking Lots with Pricing
5. Reinvest Parking Revenue
6. Tailor Implementation to
Neighborhoods
Why Are We Here?
• Current Council plan is to implement paid
parking at Metrolink Station
• Council and City Manager asked staff to
pivot due to lack of demand
• Downtown San Fernando
• Most impacted on-street parking in City
• Low parking availability
• Little turnover
• Area lends itself to condensed
operation
How We Manage Parking
in Downtown Today
• 6,000+ Parking Spaces
• 3,350 off-street
• 2,290 on-street
• Two Management Tools:
• Time limits
• Off-street Permits
• Day Use $6
• Monthly $52
Shortfalls
Low Parking Availability
Limited Regulations
Insufficient Revenue To Invest
Minor Tailoring
Goals
Help customers reliably
find parking within
walking distance of their
destinations
Increase access to
businesses by ensuring
turnover of parked cars
Reduce emissions and
lessen traffic congestion
from drivers circling in
search of parking
• Target 80% Occupancy
• Ensuring available
parking spaces on
each block face
• Charge for Parking
• Just enough to meet
80% occupancy
Recommended
Approach
• Proposed Location
• Parking Operator and
Management
• Infrastructure
• Enforcement
Considerations
Proposed Parking
Management Plan for
Downtown San Fernando
Boulevard
Proposed Location
• San Fernando
Boulevard between
Olive Avenue and
Magnolia Avenue
• Side streets between
First Street and Third
Street
• Limited
implementation
Paid Parking Operator Needed
• Collect physical money from kiosks and online
• Maintains infrastructure (kiosks and signs)
• Coordinate with parking enforcement
• Handle customer service
• Aid in outreach
• Two Positions (one Parking Analyst and one
Intermediate Clerk)
• Does not have staff capacity or technical knowledge
Limited Staff Capacity
Paid Parking Operator Needed
Infrastructure
Multi-space Parking Kiosks
(Coin & Credit Card)
Online Platform
(Including Data/Reporting)
High Reliance on
Mobile Pay
Enforcement
• Adding New Types of
Violations
• Did Not Pay
• Exceeded Time Limits
• Staff will assess parking
enforcement needs
Proposed Fee Structure
• Target rate set based on occupancy
goal of 80%
• Ability to administratively adjust price
to target occupancy goal
Fiscal Impact
Cost Revenue
Infrastructure - $325,000
(One-time General Fund Request)
Parking Fee - $500,000
annually
Enforcement/Citation – To be
determinedPaid Parking
Operator/Enforcement -
$500,000 annually
Reinvest net revenues into Downtown
Parking Infrastructure
Next Steps
Outreach
City Council Meeting –
Approve & Adopt
Implementation
Spring 2024
Implementation
Summer 2024
Plan Implementation
• Conduct Outreach
• Complete San Fernando Boulevard Re-
configuration
• Develop On-street Parking Ordinance
• Develop Fee Resolution
• Develop Scope of Services and Procure an
Operator
Outreach
• PBID
• Burbank Chamber of Commerce
• Transportation Commission
• Planning Commission
• Infrastructure Oversight Board
San Fernando Boulevard
Re-Configuration
• Complementary
project with Parking
Management Plan
• Implementation
January 2024
• Adds loading zones
and flex spaces
• More efficient street
operation
Conclusion
Direct staff to develop a proposed Parking
Management Plan for Downtown Burbank,
including a proposed ordinance, resolution,
budget, and any associated agreements for
implementation.
Questions?
Nick Burant
Administrative Analyst II
[email protected]
(818) 238-5206
Karen Pan
Transportation Services Manager
[email protected]
(818) 238-5187