YEAR IN REVIEW 2022-2023
LOOKING AHEAD 2023-2024
DRAFT
ATTACHMENT 2
ATTACHMENT 2 - 1
Dear Tourism Partners,
Fiscal year 2022-2023 was exceptionally good for the Burbank hospitality industry, with numbers meeting or exceeding expectations and demonstrating that the Burbank visitor market had become a resilient economic force.
Numbers tell the story:
• Average Daily Rates (ADR) at Burbank hotels increased 7% from $173 in FY 2021-2022 to reach an all-time high of $186 in FY 2022-2023. • The all-important measure of profitability, Revenue per Availabl e Room (RevPAR), increased by 12% from $122 in FY 2021-2022 to $137 in FY2022-2023.
• Growth in Annual Room Revenue increased by 13% from $116M in FY 2021-2022 to reach an all-time high of $131.3M in FY 2022-2023. • Hollywood Burbank Airport saw a 10% increase in passengers from
5.43M in FY 2021-2022 to 5.97M in 2022-2023 with new nonstop routes including Colorado Springs, CO, Brownsville TX, Bozeman, MT, and Salem, OR on Avelo, San Francisco, CA on Alaska Airlines, and five new Southwest routes premiering in 2024.
• Both Warner Bros. Studio Tour Hollywood and Universal Studios Hollywood are set to meet or exceed 2019 attendance numbers.
Such numbers are supported by the marketing efforts of Visit Burbank, whose digital, social, and partnership campaigns account for $2.9M in revenue from overnight stays generating 31M impressions and 538.8K
engagements/click-throughs. Five new hotels are on the horizon representing 1,073 new rooms and increasing citywide inventory by 42%. These properties include Cambria, La Terra Development, AC, Aloft and Residence Inn.
The visitor market will also see growth with the Hollywood Burbank Airport Replacement Terminal Project providing the same convenience and easy access passengers enjoy now while elevating the travel experience. The target opening for the replacement terminal is 2026.
On behalf of the Burbank Hospitality Association, I would like to express my gratitude to everyone who helped make 2022-2023 such a banner year for Visit Burbank and we look forward to continued success and growth in 2024 and beyond.
Nerissa Sugars
Board Chair
Burbank Hospitality Association
CONTENTSWELCOME
2 ABOUT/ANNUAL BUDGET
3 MISSION
4 GOALS
MARKETING & SALES RESULTS FY 2022-2023
6 DIGITAL ADVERTISING
7 CO-OP CAMPAIGN
8 ORGANIC SOCIAL MEDIA
10 NEWSLETTERS
11 DIGITAL SWEEPSTAKES
12 STRATEGIC PARTNERSHIPS
14 UNIVERSAL STUDIOS HOLLYWOOD PARTNER HOTELS
15 HOTEL PLANNER MEMBER PROGRAM
16 ONLINE BOOKING ENGINE
17 INFLUENCER COLLABORATIONS
18 TOTAL IMPACT
20 DESTINATION DEVELOPMENT
LOOKING AHEAD FY 2023-2024
24 MARKETING & SALES
25 SOCIAL MEDIA | SWEEPSTAKES AND GIVEAWAYS
26 STRATEGIC PARTNERSHIPS
28 CONTENT CREATION | INFLUENCER PROGRAM
29 CO-OP MULTICHANNEL CAMPAIGN
30 DESTINATION DEVELOPMENT
3 1 OneBurbank
32 INVESTMENTS IN TOURISM
34 BURBANK TOURISM ECONOMY
36 HOTEL OCCUPANCY
38 BURBANK HOTELS
40 BOARD OF DIRECTORS AND STAFF
ATTACHMENT 2 - 2
| 3
55%
to Sales and Marketing
at $605,000 per year
20%
to Destination Development
at $220,000 per year
20%
to Administration
and Operations at
$220,000 per year
5%
to Contingency / Reserve
at $55,000 per year
ABOUT | BUDGET
2 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 ABOUT
The Burbank Hospitality Association, the governing body of the Tourism Business Improvement District (TBID) and doing business as Visit Burbank, was formed in 2011 and is funded by a 1% assessment on overnight stays in Burbank hotels with more than 25 rooms. Burbank Economic Development manages the TBID by developing strategies and initiatives to enhance tourism attraction and spending in Burbank.
ANNUAL BUDGET
Visit Burbank operated with a $1,100,000 budget in Fiscal Year 2022-2023 which was allocated as follows:
MISSION
MISSION
Visit Burbank’s mission is
to boost hotel occupancy
by positioning Burbank as
a regional, national, and
international tourist
destination.
ATTACHMENT 2 - 3
GOALS
SALES & MARKETING GOAL
Promote Burbank as a top leisure and business destination and increase overnight stays.
This is achieved by:
• Geo-targeting travelers within a 300-mile radius, and nonstop flight markets into the Hollywood Burbank Airport
• Branding Burbank as a desirable meeting and convention destination featuring a quality mix of conference hotels and non-traditional special event venues • Increasing overnight group stays by partnering with tour operators, online providers such as Hotelplanner, and special events
• Packaging theme park tickets with hotel stays through the Universal Parks & Resorts Vacations (UPRV) Partner Hotels program
• Collaborating with Influencers, content creators, and media to showcase Burbank's accommodations, attractions, and amenities
• Leveraging marketing efforts through partnerships with Downtown Burbank Partnership, the Hollywood Burbank Airport, the Burbank Chamber of Commerce, DC Comics, Warner Bros. Studio Tour Hollywood, and Universal Studios Hollywood
DESTINATION DEVELOPMENT GOAL
Invest in Projects designed to elevate the Burbank visitor experience and create a defined sense of place to enhance overnight stays.
This is achieved by:
• The creation of monumental superhero statues citywide in partnership with DC Comics • Providing High-Speed Fiber Optics Internet Service for hotel guests through a partnership with Burbank Water & Power’s ONEBurbank
• Promoting new airline nonstop service to increase awareness of Burbank as a destination | 5
GOALS
4 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 GOALS
ATTACHMENT 2 - 4
MARKETING & SALES RESULTS FY 2022-2023
DIGITAL ADVERTISING
Digital advertising drives demand for hotel accommodations and attractions by focusing on domestic and regional markets, with an emphasis on road trips and nonstop flights into Hollywood Burbank Airport. Advertising channels include Google Display, Google Pay per Click, boosted posts on Facebook and Instagram, the Visit California Custom Co-Op focusing on Canada and Mexico and boosted social media posts on Facebook and Instagram.
VISIT CALIFORNIA / BRAND USA CO-OP
CAMPAIGN
Visit Burbank partnered with Brand USA and Visit California on a multi-channel campaign targeting Canadian travelers from March 27 to July 2, 2023. Brand USA increased the buy with a 3:1 budget match.
| 7
DIGITAL ADVERTISING
6 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
VISIT CALIFORNIA CO-OP CAMPAIGN
R E S U L T
655K Impressions
1.2K Click Throughs
$45.3K in Hotel Bookings
(Source: Visit California/Brand USA)
21.6M Impressions
332K Click Throughs
$24.4K Hotel Bookings
Up 170% Compared to FY 2021-2022
$48.3K Attraction Tickets
(Source: Google | Facebook | Instagram | Datafy)
R E S U L T
Ad to come
ATTACHMENT 2 - 5
MARKETING & SALES RESULTS FY 2022-2023
ORGANIC SOCIAL MEDIA
Social media channels engage travelers with posts and reels about Burbank hotels, neighborhood shopping, attractions, and fun things to do targeting road trippers, nonstop feeder markets, and the Los Angeles region.
4.7M Impressions
113K Engagements
31K Followers
Instagram
1.3M Impressions
48.5K Engagements
10.5K Followers
X (formerly Twitter)
95.6K Impressions
3.7K Engagements
3.5K Followers
TOTAL
6.1M Impressions
165K Engagements
45K Followers
R E S U L T
| 9
ORGANIC SOCIAL MEDIA
8 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
ORGANIC SOCIAL MEDIA
ATTACHMENT 2 - 6
MARKETING & SALES RESULTS FY 2022-2023
NEWSLETTERS
Monthly newsletters support the social media strategy with detailed stories about upcoming events, hotel accommodations, new shops and restaurants, and attractions updates.
TARGETED CAMPAIGNS
Visit Burbank developed digital campaigns targeting
sports fans attending regional playoffs and partnered with select special events to promote Burbank room nights.
November 2022 Burbank Winter Wine Walk
December 2022 Jackalope Indie Artisan Fair
January 2023 Rose Bowl
June 2023 US Open Golf Championship
July 2023 MLB All-Star Game
R E S U LT
1.47M Impressions
16.8K Click-throughs
DIGITAL SWEEPSTAKES
Visit Burbank launched five social media sweepstakes in partnership with Avelo Airlines, Spirit, hotels, attractions and restaurants generating high engagement and new followers. These include two Ultimate Burbank Sweepstakes, two Wonder Woman and Batman sweepstakes, and the entire Starlight Bowl summer concert series consisting of 13 ticket giveaways.
R E S U LT
237.4K Impressions
23.8K Engagements
2.5K New Followers
| 11
NEWSLETTERS | TARGETED CAMPAIGNS
10 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
DIGITAL SWEEPSTAKES
R E S U LT
32% Open Rate
11% Click-Through Rate
2K Opt-in Subscribers
ATTACHMENT 2 - 7
MARKETING & SALES RESULTS FY 2022-2023
STRATEGIC PARTNERSHIPS
Visit Burbank sponsored four special events in 2022-2023 demonstrating potential for overnight hotel stays and citywide economic impact.
| 13
STRATEGIC PARTNERSHIPS
12 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
STRATEGIC PARTNERSHIPS
FOUR SIGNATURE EVENTS:
CTN ANIMATION EXPO
November 2022
Visit Burbank Sponsorship $30K
A & R WORLDWIDE'S MUSEXPO
UNITED NATIONS OF MUSIC
March 19-22, 2023
Visit Burbank Sponsorship $20K
AFROANIMATION SUMMIT 3.0
April 26-27, 2023
Visit Burbank Sponsorship $10K
(Source: Strategic Partner data)
R E S U LT
1.47M Room Revenue
4.4K Attendance
383% Return-on-Investment
AME INSTITUTE BURBANK
June 20-22, 2023
Visit Burbank Sponsorship $10K
TOTAL VISIT BURBANK
STRATEGIC SPONSORSHIPS
$70K
ATTACHMENT 2 - 8
MARKETING & SALES RESULTS FY 2022-2023
UNIVERSAL STUDIOS HOLLYWOOD
PARTNER HOTELS
To attract overnight stays with theme park attendees, Visit Burbank funded the participation of eleven Burbank hotels in the Universal Parks & Resorts Vacations Partner Hotels program. Partner Hotels gain added visibility by appearing on www.universalstudioshollywood.com, where hotel packages are purchased directly by park visitors.
R E S U LT
940,998 Impressions
4,812 Room Nights
$1.2M Hotel Bookings
Up 170% compared to FY 2021-2022
(Source: UPRV, FY 2022-2023 report)
HOTELPLANNER PREFERRED MEMBER
PROGRAM
With the goal of developing group bookings, Visit Burbank funded the participation of 10 Burbank hotels as Preferred Members with Hotelplanner, the largest online group hotel reservation system in the world.
R E S U LT
$1.7M in Group Business
Up 100% compared to FY 2021-2022
(Source: Hotelplanner FY 2022-2023)
| 15
UNIVERSAL STUDIOS HOLLYWOOD
14 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
HOTELPLANNER PREFERRED MEMBER PROGRAM
ATTACHMENT 2 - 9
MARKETING & SALES RESULTS FY 2022-2023
ONLINE BOOKING ENGINE
Visit Burbank's website is the chief tourism portal for hotel bookings and attractions tickets. This is supported by call-to-action links on digital advertising campaigns, social media posts, and the monthly newsletter.
R E S U L T
$14.2K Room Night Total
$51K Attractions Tickets Sold*
*Attraction sales attributed from Warner Bros. Studio Tour Hollywood and Universal Studios Hollywood Top 5 Us Origin Markets:
California
Arizona
Illinois
Utah
Texas
Top 5 International Markets:
Mexico
Canada
United Kingdom
Czech Republic
Denmark
(Source: aRes Travel FY 2022-2023)
| 17
ONLINE BOOKING ENGINE
16 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
INFLUENCER COLLABORATIONS
INFLUENCER COLLABORATIONS
Influencers tell the Burbank story in compelling ways to their followers thereby reaching new audiences with original content. Their stories and reels give followers direct insight into hotels, attractions, lifestyles, and newsworthy tips reinforcing Burbank as a travel destination.
R E S U LT
6 Influencer Visits
383K Combined Followers
lifehacksla
183K followers
traveling_jen
7.9K followers
thesocalgal_
144K followers
adorkable_adventures
13K followers
socalfunfamily
19.6K followers
itslaurenkat
15.9K followers
ATTACHMENT 2 - 10
MARKETING & SALES RESULTS FY 2022-2023
TOTAL IMPACT
The results of programs for 2022-2023 are as follows:
| 19
TOTAL IMPACT
18 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
TOTAL IMPACT
31M
DIGITAL CAMPAIGNS
538.8K
CLICK-THROUGHS/ENGAGEMENTS
$2.9M
HOTEL BOOKINGS
ATTACHMENT 2 - 11
DESTINATION DEVELOPMENT RESULTS FY 2022-2023
DESTINATION DEVELOPMENT
Destination Development focuses on investing in projects that elevate the traveler experience, such as easy access to ultra-highspeed internet, creating must-see icons such as the Batman and Wonder Woman statues and working with airlines to market new nonstop flights into Hollywood Burbank Airport.
R E S U LT
• 15 Participating Hotels for ONEBurbank
high-speed fiber internet service
• Unveiling of Wonder Woman monumental DC
superhero statue in front of the Warner Bros.
Tour Center; third statue in the works.
• Nonstop flights into Hollywood Burbank Airport
increased from 17 in 2019 to 30 in 2023
| 21
DESTINATION DEVELOPMENT
20 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
TRAVEL TRADE
TRAVEL TRADE
The travel trade industry is instrumental in attracting domestic and international visitors.
By attending leading trade shows such as IPW, Visit Burbank helps hotels to secure long-term tour operator contracts increasing future room nights.
R E S U LT
45 Tour Operator Contacts Established at IPW
• Ongoing Site Visits to Burbank Properties
ATTACHMENT 2 - 12
LOOKING AHEAD
FY 2023-2024
| 23
LOOKING AHEAD FY 2023-2024
22 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 LOOKING AHEAD FY 2023-2024
ATTACHMENT 2 - 13
LOOKING AHEAD FY 2023-2024
MARKETING & SALES
The Perfect Way to See LA advertising campaign will continue targeting road trips within a 300-mile radius and nonstop feeder markers into Hollywood Burbank Airport. This will be accomplished with Google Responsive Display and Pay Per Click advertising, boosted social reels and posts, sweepstakes, giveaways, organic social media, strategic event partnerships, content creators, and coop campaigns.
| 25
MARKETING & SALES
24 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
SOCIAL MEDIA
GOOGLE: ROAD TRIP AND NONSTOP FEEDER
MARKET ADVERTISING
Campaign to increase regional visitation within a 300-mile radius and targeting nonstop flight markets into Hollywood Burbank Airport.
GOAL
15M Target Market Impressions
SOCIAL MEDIA
Primary channels are paid ads on Instagram and Facebook geo-targeted to nonstop feeder markets into Hollywood Burbank Airport.
GOAL
4 Targeted Regional Sports Events
2 General Awareness Campaigns
• Continue Building Momentum for FIFA World Cup
2026 and Olympics 2028
SWEEPSTAKES AND GIVEAWAYS
Sweepstakes package the best of Burbank as prizes, generating high social media engage- ment, new followers, and reinforcement of Burbank as Media Capital of the World.
GOAL
4 Ultimate Burbank Sweepstakes
4 Wonder Woman and Batman Special Edition
Comic Book Giveaways
4 Strategic Event Partnership Giveaways
2K New Social Media and Newsletter Followers
ad to come
ATTACHMENT 2 - 14
LOOKING AHEAD FY 2023-2024
STRATEGIC EVENT PARTNERSHIPS
Special events allocated for sponsorship in 2023-2024 include six that have demonstrated high return-on-investment for overnight stays and citywide economic impact include:
| 27
STRATEGIC EVENT PARTNERSHIPS
26 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
STRATEGIC EVENT PARTNERSHIPS
GOAL
8K Attendees
$300K Additional hotel room revenue
A & R WORLDWIDE'S MUSEXPO
UNITED NATIONS OF MUSIC
March 17-20, 2024
AFROANIMATION SUMMIT 3.0
April 23-25, 2024
AME INSTITUTE BURBANK
June 2024
BURBANK COMEDY FESTIVAL
August 12-19, 2023
BURBANK INTERNATIONAL
FILM FESTIVAL
September 21-24, 2023
CTN ANIMATION EXPO
November 16-19, 2023
ATTACHMENT 2 - 15
LOOKING AHEAD FY 2023-2024
CONTENT CREATION / INFLUENCERS
Promoting travel to Burbank and inspiring audiences with authentic and specialty reels and posts generated by content creators and highlighting local businesses, neighborhoods, hotels, attractions, the culinary scene, family-friendly activities, and iconic landmarks.
CO-OP MULTICHANNEL CAMPAIGN
Visit Burbank is partnering with Brand USA and online travel agent PriceTravel on a multi- channel marketing package in spring 2024 to increase exposure in the Mexican market. | 29
INFLUENCERS
28 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
CO-OP MULTICHANNEL CAMPAIGN
GOAL
6 Content Creators
4M Impressions Generated
GOAL
90 Mexican Travel Advisors Reached
8.6M Impressions
Find your perfect California
vacation in Burbank.
Visit
TheUSA.ca
TAKE A ROAD TRIP
TO SUNNY CALIFORNIA
Visit Burbank. A Better Way to See LA
PLAN YOUR TRIP
ATTACHMENT 2 - 16
LOOKING AHEAD FY 2023-2024
DESTINATION DEVELOPMENT
Visit Burbank unveiled Wonder Woman, the second in the series of monumental bronze statues in March 2023, joining Batman, inaugurated in November 2020. | 31
DESTINATION DEVELOPMENT
30 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 ONEBurbank
GOAL
• Proceed with Third Monumental Statue, Green Lantern
• Boost Burbank as a Visitor Destination
• Integrate Media Capital of the World into
the
Heart of Burbank’s Tourism Districts
ONEBurbank
Visit Burbank will continue to fund the participation of 15hotels in Burbank Water & Power's ONEBurbank high-speed fiber internet service, enhancing the internet access/experience for hotel guests.
GOAL
• Offer the Highest Quality High-Speed Internet
Service to Hotel Guests
• Demonstrate Hi-tech Leadership as
Media Capital of the World
ATTACHMENT 2 - 17
CAMBRIA HOTEL | 2801 N Hollywood Way
Six-story hotel with 150 guest rooms, a ground level bar, fitness center, and meeting rooms located in the Avion project. ESTIMATED COMPLETION IN DECEMBER 2023 | 33
INVESTMENTS IN TOURISM
32 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 INVESTMENTS IN TOURISMLOOKING AHEAD FY 2023-2024
INVESTMENTS IN TOURISM
AIRPORT REPLACEMENT TERMINAL | 2627 N Hollywood Way
14-gate, 355,000-square-foot replacement terminal with up to 6,637 parking spaces at the site
of the current Hollywood Burbank Airport. Existing terminal to be demolished within 12 months of completion.
ESTIMATED COMPLETION 2026
AC HOTEL | 550 N Third Street
Six-story 196-room hotel with a 3,800 square feet ground- level restaurant and three levels of subterranean parking.
Amenities to include a fitness center, lounge, pool,
outdoor courtyard, and rooftop viewing deck.
OPENING DATE TBD
APPROVED DEVELOPMENTS
APPROVED DEVELOPMENTS
LA TERRA SELECT
777 Front Street (Zero Site)
Mixed-use project featuring 573 rental units, a 307-room 7-story hotel, and 1,067 square-feet of ground retail. The residential portion consists of an 8-story building with one
level of underground parking.
ESTIMATED COMPLETION 2024-2025
ALOFT AND RESIDENCE INN HOTELS
2500 N Hollywood Way
Seven-story dual-brand hotel that will consist of 420 rooms, 219 hotel rooms operated by Aloft, and 201 hotel rooms
operated by Residence Inn including a restaurant, lounge, cafes, meeting rooms, fitness center, and rooftop deck.
CITY COUNCIL TO CONSIDER IN EARLY 2024
ATTACHMENT 2 - 18
LOS ANGELES COUNTY VISITOR INSIGHTS
For Fiscal Year July 1, 2022 to June 30, 2023.
(Source: Tourism Economics August 2023)
TOP MARKETS
1.58M Mexico
700K Canada
280K UK
250K France
250K China
| 35
BURBANK TOURISM ECONOMY
34 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
BURBANK TOURISM ECONOMY
TOTAL VISITOR SPENDING = $24.21B (up 23%)
5.12M
(UP 27.5%)
INTERNATIONAL
42.65M
(UP 6.4%)
DOMESTIC VISITORS
42%
DAY
VISITORS 58%
OVERNIGHT
VISITORS
ATTACHMENT 2 - 19
GROWTH IN HOTEL OCCUPANCY (As of June 30, 2023)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 75% 78% 79% 81% 84% * 83% 82.5% 82.5% 66.5%** 67.4% ** 74% 73.6% GROWTH IN AVERAGE DAILY RATES (ADR) (As of June 30, 2023) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 $118 $123 $134 $148 $170 * $161 $162 $164 $157 ** $141 ** $177 $186.58 GROWTH IN REVENUE PER AVAILABLE ROOM (RevPAR) (As of June 30, 2023) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 $89 $95 $105 $120 $142 * $133 $133 $136 $104 ** $95 ** $131 $137.34 GROWTH IN ANNUAL ROOM REVENUE (As of June 30, 2023)
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 $72M $76M $85M $92M $127M * $126M $127M $128M $97M ** $75.4M** $124.7M $131.3M *Porter Ranch Impacts. The gas leak forcing thousands of residents to relocate from Porter Ranch in the northwest San Fernando Valley benefited Burbank hotels from approximately October 2015 to May 2016. However, the relocation was an abnormal event that skewed economic indicators by approximately 10% in the following year, when effects began to be felt. That explains the slight declines in 2017, but if looked at over 2015, the underlying upward trend is apparent. **Impacted by consequences of COVID Pandemic starting in March 2020, and continuing to June 15, 2021.
Source: Smith Travel Research
| 37
HOTEL OCCUPANCY
36 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
HOTEL OCCUPANCY
HOTEL OCCUPANCY
The travel industry made an encouraging comeback in 2021-2022. Burbank hotels rebounded faster than expected with occupancy jumping from 63.8% in 2021 to 74% in October 2022. Average daily rates and RevPAR made significant advances, up 29% and 49% respectively.
ATTACHMENT 2 - 20
BURBANK HOTELS
Hotel Burbank
Residence Inn Los Angeles
Burbank/Downtown
Hilton Garden Inn
Burbank Downtown
SpringHill Suites Los Angeles
Burbank/Downtown
Burbank Inn & Suites
Portofino Inn Burbank
Safari Inn
Coast Anabelle Hotel
2021 Olive
The Tangerine
Best Western Plus
Media Center Inn & Suites
Hotel Amarano
Burbank-Hollywood
Travelodge by Wyndham
Burbank-Glendale
Los Angeles Marriott Burbank
Airport Hotel
Ramada by Wyndham
Burbank Airport
Quality Inn Burbank Airport
Courtyard by Marriott
Los Angeles/Burbank Airport
Extended Stay America
Los Angeles Burbank Airport
Cambria Hotel Burbank
(opening December 2023)
19 Hotels
2,719 Rooms
7 13
6 15
2 10
14 3
18 19
16 1
8 17
9 12
11 4
5 BURBANK HOTELS
| 39
BURBANK HOTELS
38 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023
BURBANK HOTELS
Empire Ave
Amtrak / Metrolink
Amtrak / Metrolink
Hollywood Wy
Buena Vista St.
Victory Blvd
Burbank Blvd
t S a t s i V a n e u B
Victory Blvd
N Mariposa
Sunset Canyon DrGlenwood Rd
Magnolia Blvd
Verdugo Ave
Alameda Ave
Glenoaks Blvd
Victory Blvd
San Fernando Blvd
Hollywood Way
Pass Ave
Magnolia Blvd
W Clark Ave
Verdugo Ave
Alameda Ave
Riverside Blvd
Riverside Blvd
Olive Ave
11 10
12 13
8 7
14 18
6 1
2 3
4 5
17 15 16
9 N
HOLLYWOOD
BURBANK
AIRPORT
HOLLYWOOD
SIGN
DOWNTOWN
LOS ANGELES
134
16 5
5 10
WARNER BROS.
STUDIO TOUR
HOLLYWOOD
UNIVERSAL
STUDIOS
HOLLYWOOD
19 ATTACHMENT 2 - 21
EXECUTIVE COMMITTEE
Nerissa Sugars | Hollywood Burbank Airport, Chair
Peter Kolla | Hotel Amarano Burbank-Hollywood | Vice Chair Jamie Keyser | Burbank Chamber of Commerce | Secretary
Danny Kahn | Warner Bros. Studio Tour Hollywood | Treasurer
BOARD OF DIRECTORS
Fatima Achhal | SpringHill Suites Burbank Downtown
Stacey Meyer | Residence Inn Burbank Downtown
Edgar Rivera | Hilton Garden Inn Burbank Downtown
Ali Schmidt | Universal Studios Hollywood
Alan Tate | Los Angeles Marriott Burbank Airport
Aly Bubbins | Hotel Burbank
Tony Garibian | Coast Anabelle and Safari Inn
Patrick Prescott | Community Development Director (ex-officio) STAFF
Simone McFarland | Assistant Community Development Director-Business & Economic Development Mary Hamzoian | Economic Development Manager | Executive Director Odette Zakarian | Economic Development Analyst
U.S. TRAVEL
ASSOCIATION
CURRENT BOARD OF DIRECTORS AND STAFF
BOARD OF DIRECTORS AND STAFF
40 | BURBANK HOSPITALITY ASSOCIATION ANNUAL REPORT 2022-2023 ATTACHMENT 2 - 22
Burbank Hospitality Association
VisitBurbank.com
[email protected]
ATTACHMENT 2 - 23