Review of Potential Rent Cap
Outreach Plan and Approval of
Professional Services Agreement
for Survey and Outreach Services
COMMUNITY
DEVELOPMENT
City Council
June 25, 2024
Approve and Authorize
Enter into two Professional Services Agreements (PSAs)
o Pivotal Strategies
Communications and Public Outreach
o Fairbank, Maslin, Maullin, Metz & Associates
(FM3)
Communitywide Survey
• Authorize the City Manager, or their designee, to
approve any ancillary documents necessary to
effectuate the implementation of approved PSAs
2 Background
April 23, 2024, Council directed staff to:
o Provide additional information for outreach
Approved budget of up to $300,000
o Outreach completion within 90 days
o Bring back report October 1, 2024
3 Outreach
• Five Interactive Community meetings:
o Three in -person meetings with one on a Saturday:
o August - LA Marriott
o August - Joslyn Adult Center
o September - Hotel Burbank
o Two online meetings:
o August
o September
o Translation services in Spanish and Armenian will be
available at all of the meetings.
4 Outreach
• Five (5) popups at events
• Magnolia Park Night Out – Friday 7/26
• Downtown Burbank Cultural Market – Friday 8/2
• Burbank Farmer’s Market – Saturday 8/3
• National Night Out – Tuesday 8/6
• Starlight Bowl – Saturday 8/10
5 Outreach Materials
6 Promotional Materials Include:
• Written materials
• Signage, including yard signs, placed in high -
visibility areas
• Email blasts
• A dedicated website that also provides an
opportunity for community feedback
• Social Media
• Advertising
All materials will be available in English, Spanish, and Armenian.
Outreach Materials
7 • Online Feedback
• Additional avenue for feedback
• Online forms
Community Survey
8 • 600 Burbank Residents
• Residents contacted via Email, Text and Phone
• Postcards
• Available in English, Spanish, and Armenian
Simone McFarland
Assistant Community Development Director
[email protected]
818-238-5202
Jonathan Jones
Public Information Officer
[email protected]
818-238-4858
9 CONTACT