Attachment 5 – Outreach efforts
1. In-Person Engagement:
1. Downtown Burbank Cultural Market – Friday, August 2
2. Starlight Bowl – Saturday, August 3
3. National Night Out – Tuesday, August 6
4. Burbank Farmer’s Market – Saturday, August 24
5. Magnolia Park Night Out – Friday, August 30
2. Owned Communications:
1. Printed materials made available throughout City facilities
2. Printed materials distributed to participants enrolled in the 55+ nutrition program
3. Printed materials distributed to participants enrolled in Parks afterschool programs
4. Project website compatible in Spanish and Armenian
5. City’s on-hold phone message promoting the project
6. Social media – 12 posts/re-shares between July 29 and September 25 on all platforms including Facebook, Instagram feed and stories, X, and Nextdoor
7. E-blasts – Seven e-blasts from the City’s account promoting meetings and online feedback platform sent to the City’s newsletter list, in addition to:
i. Parks and Recreation e-blast
ii. Joslyn Adult Center e-blast
iii. Economic Development Internal e-blast for Businesses
8. Press release to announce community meetings
9. Insert into BWP bills
10. Large display signage at 9 City facilities
i. City Hall, Community Services Building, the City’s three libraries: Central Library, Buena Vista Library, and Northwest Library, Joslyn Adult Center, Tuttle Senior Center, Ovrom Park Community Center, and the Burbank Water and Power customer service lobby
11. 50-yard signs throughout City in high traffic areas
12. 7 banners at parks throughout the City
13. Poster display at the Downtown Burbank Metrolink station
14. City Website homepage icons and digital calendar
15. City newsletters based on availability:
i. Chamber of Commerce e-newsletter
ii. Burbank Public Library e-newsletter
iii. Parks and Recreation Guide print & digital
iv. Police Department e-newsletter
v. 55 & Beyond print & digital
vi. BWP Digital Currents e-newsletter
16. The Burbank channel rotating bulletin (Spectrum Channel 6, AT&T Channel 99)
17. TV bulletin played on loop at the Joslyn Adult Center
18. Announcements at appropriate board and commission meetings including Planning Commission and Landlord-Tenant Commission
19. Our Burbank 311 homepage ad
20. Five Burbank City Council Meeting Announcements
3. Paid Advertising:
1. Los Angeles Times – Digital ads between August 15 to September 15
2. Burbank Leader – Two half-page printed ads (August 17 and September 7) and digital ads between August 15 to September 15
3. myBurbank (digital) – Digital ads between August 15 to September 30
4. Asbarez (Armenian) (print and digital)
5. La Opinión (Spanish) - Digital ads between August 15 to September 15
6. El Clasificado (Spanish) – Two half page printed ads (August 14 and August 28) and digital ads between August 15 to September 15
7. Digital advertisements through Google Ads included placement on The Google Display Network – a collection of websites— including some of the most popular websites like news and culture websites, and Google websites including Gmail and YouTube.
*Where possible, digital ads were targeted to devices/readers in Burbank zip codes
4. Community Meetings:
1. Joslyn Adult Center – Saturday, September 7
2. Virtual – Monday, September 9
3. Los Angeles Marriott Burbank Airport – Thursday, September 12
4. Virtual – Tuesday, September 17
5. The Hotel Burbank – Wednesday, September 25