Ordinance and Resolution
to Establish a Parking
Meter Zone and Fees for
Downtown Burbank
City Council Meeting
November 19, 2024
COMMUNITY
DEVELOPMENT
Why Are We Here?
• October 2023 City Council directive to develop a
Parking Management Plan for Downtown
• San Fernando Boulevard in Downtown Burbank
• City’s most impacted on-street parking
• Low parking availability
• Little turnover
• Permit abuse
• Area lends itself to limited operation
2 Why Are
We Here?
• Downtown
Burbank
San Fernando
Boulevard
Reconfiguration
is complete.
3 Burbank2035 General Plan Consistency
• Burbank2035 General Plan
• 2022 Greenhouse Gas Reduction Plan
• 2019 Citywide Parking Management Principles
• Three upcoming Specific Plans, especially
Downtown Burbank Transit Oriented
Development Specific Plan
4 Recent State Legislation
• AB 2097 - Prohibits a public agency from
imposing any minimum automobile parking
requirement on any residential, commercial, or
other development project, as defined, that is
located within 1/2 mile of public transit, as defined.
5 Help customers reliably
find parking within
walking distance of their
destinations
Increase access to
businesses by ensuring
turnover of parked cars
Reduce emissions and
lessen traffic congestion
from drivers circling in
search of parking
Parking Management Goals
6 Profile
DEMOGRAPHICS
Total Population in the City 103,936
Total Daytime Population in the City (per day) Double
Number of Annual Visitors in Downtown Burbank (2023) 4.1 million Number of Businesses in Downtown Burbank 600+
Number of Hotel Rooms in Downtown Burbank 1,029
Existing Housing Units in Downtown Burbank 4,756
Number of New Housing Units in Downtown Burbank 848+
PARKING
Number of Public Parking Spaces in Downtown Burbank 3,350 off-street 2,290 on-street
Number of Parking Structures/Lots Owned by the
City/Parking Authority
14 Number of On -street Parking Spaces in Downtown Burbank (Proposed Implementation)
145
7 How We Manage Parking
in Downtown Today
• Two management tools:
• Time limits
• Off-street parking permits
• Day use $6
• Monthly $67
8 Shortfalls
Low parking availability for on-street parking
Limited regulations, no pricing
No parking revenue is reinvested
Technology for parking management/permits
9 Proposed Parking
Management Strategies
for Downtown Burbank
• Manage on-street
parking availability with
price
• Target 80%
occupancy
• Parking fees based
on occupancy
• Reinvest proceeds
towards parking
infrastructure
• Implementation Plan
Proposed Parking
Management Strategies
11 • Management options
• Time restrictions
• Paid parking
• Infrastructure
• Kiosks
• Mobile pay
• Enforcement
• License Plate
Recognition (LPR)
Proposed Parking
Management Strategies
12 Establish Parking Meter Zone
• San Fernando
Boulevard
between
Magnolia
Avenue and
Angeleno
Avenue
• Side streets
between First
Street and
Third Street
• 145 spaces
13 Average On-Street Occupancy Source: Fehr & Peers, March 2024 14 On-Street Turnover Source: Fehr & Peers, March 2024
15 Proposed Ordinance
• Establish Parking Meter Zone within Downtown
Burbank
• Authority of the Community Development Director
(Director) or designee, to install and remove
parking meters and establish rules
• Required payment for use of metered spaces
• Americans with Disabilities Act (ADA) and veterans
placards are exempt
16 Proposed Regulations
Topic Current Proposed
Time Limits
Varies between 1 hour
and 2-hour parking.
San Fernando Blvd. is
90 minutes
2-hour parking
Holidays 7 days a week,
including holidays
7 days a week,
including holidays
Paid Parking
Hours None 8 am – 12 am (midnight)
16 hours each day
Occupancy
Studies Occasional Up to six times a year
17 Proposed Fee Resolution
Topic Current Proposed
Price None
$2/hour to start, adjusted
based on occupancy up to six
times per year
Parking
Citation None
• $56 – Not paying for
parking
• $56 – Paid Parking overstay
Examples
Occupancy
Level Less than 80% Lower price from
$2/hour
Occupancy
Level More than 80% Raise price from
$2/hour
18 Parking Study
City
On-Street Downtown
(Core)
Hourly Rate Time Limit Hours of Operation Days of
Operation
Beverly Hills $2.00 1 - 3 hours 8AM - 9PM (Mon – Sat)
12PM - 6PM (Sun) Every day
Burbank $2.00 2 hours 8AM – 12AM Every day
Culver City $1.50 2 hours 8AM - 8PM Every day
Old Town
Pasadena $1.25 2 hours 11AM - 8PM (Sun - Thurs)
11AM - 2AM (Fri - Sat) Every day
Santa Monica $2.50 2 - 3 hours 8AM - 2AM Every day
West
Hollywood $2.00 2 hours 8AM – 12AM (Mon – Sat)
11AM - 8PM (Sun) Every day
Source: Fehr & Peers, March 2024
19 Implementation – Cooperation Agreement
Parties: City of Burbank and Parking Authority
• The Parking Authority will operate paid parking
• Parking fees will be collected by the Authority and
used to pay for
• Operations
• Maintenance
• Excess revenues will maintain or improve public parking facilities and active transportation amenities
20 Implementation -
Parking Operator
Parties: Parking Authority –
Agreement with LAZ
• Collect physical money from
kiosks
• Maintains infrastructure (kiosks
and signs)
• Provide customer service to the
public
• Aid in outreach and education
21 Implementation –
Mobile Payment
Parties: Parking Authority and
(ParkMobile)
• Mobile payment solution to
pay for parking online, via
text, or app
• Monitor and extend parking
time available
22 Infrastructure
Kiosks
(Coin & Credit Card)
Mobile pay
Implementation - Infrastructure
Regulatory
Signage
Mockup
Mobile Pay
Signage
Mockup
23 Implementation -
Parking Enforcement
Parties: Burbank Police
Department – Amendment with
LAZ
• Automatic License Plate
Recognition (LPR)
• Similar procedure to Citywide
parking enforcement
24 Outreach and Community Feedback
Key Stakeholders
• Burbank Advisory Council on Disability
• Burbank Chamber of Commerce
• Burbank Transportation Management Organization (BTMO) • Infrastructure Oversight Board
• Senior Citizen Board
• Planning Commission
• Property Based Business Improvement District (PBID) for Downtown Burbank, including a survey
• Transportation Commission
Results
• PBID provided letter of support
• Transportation Commission voted in favor of staff’s proposal 25 Fiscal Impact
Expenses in General Fund Estimated Revenues for
General Fund
Item Amount Item Amount
LAZ Parking
Enforcement $ 308,208 Parking Citations TBD
Expenses in Parking Authority
Fund
Estimated Revenues for
Parking Authority Fund
Item Amount Item Amount
LAZ Parking
Operations $ 378,792 Parking Fees
(LAZ Kiosks) $ 385,294
ParkMobile Fees $ 194,023 Parking Fees
(ParkMobile) $ 715,546
One-Time Costs $ 248,007
Total $ 1,129,030 Total $ 1,100,840
.
26 Parking Management Revenue Policy
• Revenue/costs are collected/expended in a parking
management fund
• Parking revenue pays for parking operator costs
• New parking management citation revenue will help
offset enforcement costs
• Net parking revenue will pay for maintenance and
capital improvements
• Net revenue may be used for improvements in the
neighborhoods where parking management is
implemented
27 Unfunded Needs
• City Hall and Courthouse
Parking Structure
Improvements –
$5,100,000
• Orange Grove Parking
Structure Improvements
– $500,000
• Orange Grove Parking
Structure Elevator
Improvements –
$500,000
28 Next Steps
City Council
Meeting –
Approve &
Adopt
Implementation
November 19
and 26, 2024
Implementation
Phase
(Includes permits,
outreach,
education,
installation, and
more)
Launch Phase
March/April 2025
29 Implementation – Community Outreach
• New City’s webpage
• Flyers distribution
• Office hours
• Marketing campaign with the PIO:
• How-to-pay videos for the kiosks and the various
ParkMobile payment methods; Press releases;
Social media posts; Bulletin on the Burbank
Channel; E-blasts; and Council announcements
• Ambassadors from LAZ Parking
• Update in Police Department newsletter
30 Staff’s Recommendation
1. Introduce Ordinance to Establish Parking Meter Zone in Downtown Burbank
2. Resolution to Amend Citywide Fee Schedule
3. Resolution of Burbank Approving a Cooperation Agreement with Parking Authority
4. Resolution of Parking Authority Approving Cooperation Agreement to Implement Paid Parking
5. Professional Services Agreement with LAZ California, Inc. for parking operations
6. Amendment to Professional Services Agreement with LAZ California, Inc. for parking enforcement
7. Agreement with ParkMobile for parking mobile application
8. Budget Amendment for FY 2024-25 to appropriate and
contribute funds 31
Questions?
Nick Burant
Acting Senior Administrative Analyst
[email protected]
Angelica Gonzales
Parking Analyst
[email protected]
Karen Pan
Transportation Services Manager
[email protected]
32