1 STAFF REPORT
DATE: November 19, 2024
TO: Justin Hess, City Manager
FROM: Patrick Prescott, Community Development Director VIA: David Kriske, Assistant Community Development Director, Transportation
BY: Nick Burant, Administrative Analyst II
Angelica Gonzales, Parking Analyst
Karen Pan, Transportation Services Manager
SUBJECT: Introduction of an Ordinance to Add Article 30 of Title VI of the Burbank Municipal Code to Establish a Parking Meter Zone in Downtown Burbank; Adoption of a Resolution Amending Fiscal Year (FY) 2024-25 Citywide Fee Schedule for Parking Fees and Parking Violations; Adoption of Resolutions Approving a Cooperation Agreement; Approval of Related Agreements and Amendments; and Approval of a FY 2024-25 Budget Amendment
RECOMMENDATION
1. Introduce AN ORDINANCE OF THE COUNCIL OF THE CITY OF BURBANK ADDING ARTICLE 30 TO CHAPTER 1 OF TITLE VI, OF THE BURBANK MUNICIPAL CODE TO ESTABLISH A PARKING METER ZONE IN DOWNTOWN BURBANK;
2. Adopt A RESOLUTION OF THE COUNCIL OF THE CITY OF BURBANK AMENDING ARTICLE I, SECTION 14 AND ARTICLE V, SECTION 10 OF THE FISCAL YEAR 2024-2025 CITYWIDE FEE SCHEDULE TO UPDATE AND AMEND THE FEES RELATED TO PARKING FEES AND PARKING VIOLATIONS;
3. Adopt A RESOLUTION OF THE COUNCIL OF THE CITY OF BURBANK
APPROVING A COOPERATION AGREEMENT BETWEEN THE CITY OF BURBANK
AND THE PARKING AUTHORITY TO IMPLEMENT, OPERATE AND MAINTAIN A
PAID PARKING PROGRAM IN THE PARKING METER ZONE IN DOWNTOWN BURBANK;
4. Adopt A RESOLUTION OF THE PARKING AUTHORITY OF THE CITY OF
BURBANK APPROVING A COOPERATION AGREEMENT BETWEEN THE CITY OF
BURBANK AND THE PARKING AUTHORITY TO IMPLEMENT, OPERATE AND
MAINTAIN A PAID PARKING PROGRAM IN THE PARKING METER ZONE IN DOWNTOWN BURBANK;
COMMUNITY
DEVELOPMENT
2 5. Approve a Professional Services Agreement between the Parking Authority of the City of Burbank and LAZ KARP Associates, LLC dba LAZ Parking California, LLC for parking operation services, by dispensing with the competitive proposal process and directly awarding the Agreement finding it is in the best interests of the Authority, and Authorizing the Executive Director to Execute the Agreement and any related Amendments on behalf of the Authority.
6. Approve an Amendment to a Professional Services Agreement between the City of Burbank and LAZ KARP Associates, LLC dba LAZ Parking California, LLC for parking enforcement representatives;
7. Approve a Service Agreement between the Parking Authority of the City of Burbank and ParkMobile, LLC for mobile payment services, and Authorizing the Executive Director to Execute the Agreement, and any related Amendments, on behalf of the Authority; and
8. Approve a Fiscal Year 202 4-25 Budget Amendment to appropriate General Fund to the Burbank Police Department’s budget and contributions to the Parking Authority Fund.
BACKGROUND
Automobile parking is a prominent local transportation issue that affects cities and impacts the quality of life of residents, businesses, and visitors. Accommodating public and private vehicle storage requires significant amounts of public and private real estate, contributes to local traffic congestion, factors heavily into land use decisions for new development, and affects neighborhood quality of life. Fiscal resources needed to construct, operate, and maintain vehicle parking are a significant part of public infrastructure costs and add large costs to private development. Further, while the parking system is a prominent part of cities, parking management is rarely conducted in a comprehensive manner that benefits its importance.
Common parking concerns expressed by residents in Burbank include the perception of insufficient parking in popular areas like Downtown Burbank, the concern that parking regulations are not enforced, available parking is in the wrong place, inconvenient, or does not properly serve demand and spills over to adjacent areas. More recently, state laws meant to streamline and reduce the cost of housing have limited the ability for cities to require new developments to provide private parking, resulting in higher usage of public parking that will increasingly require better management. T here is also a general sentiment that parking should be free to use as it can contribute to driver convenience, support business activity, or lower daily living costs. Providing free parking can be challenging due to the high costs to build, operate , and maintain enough parking at all possible driving destinations.
The Burbank2035 General Plan Mobility Element identifies parking management as an important goal for the City to achieve its broader transportation and land use goals. Goal #7 of the Mobility Element strives to provide “…public and private parking facilities [that] 3 are well managed and convenient” and identifies several supportive policies that call for better parking management to improve convenience, increase utilization, and promote non-motorized travel.
On May 21, 2019, the City Council (Council) approved six Citywide Parking Management Principles as a first step to guide implementation of parking management in the City (Attachment 10). After adopting these objectives, on October 24, 2023, Council directed staff to develop a proposed Downtown Burbank Parking Management Plan, specifically addressing the on-street parking spaces on San Fernando Boulevard (Attachment 14).
This timeline is in alignment with Phase 1 of the San Fernando Boulevard Re- configuration project that was installed in March 2024.
This report outlines the proposed Downtown Burbank Parking Management Strategies that w ould directly impact 145 on- street parking spaces . T his proposal has been a collaborative effort between Community Development, Information Technology, City Treasurer’s Office, Financial Services, Public Works, and the Police Department.
DISCUSSION
The City of Burbank currently uses a limited set of tools to manage on- street parking throughout the City. Some residential streets have permit or time-limited restrictions, and residents must petition to have these restrictions implemented. Commercial corridors and Downtown Burbank typically have time- limits, which can vary from 10 minutes to two hours. The City and the Parking Authority also own or manage several public off-street parking spaces (i.e., public parking structures and lots) to complement on-street parking and to absorb parking demand. For these public off -street parking spaces, weekday parking is time limited , but t he City sells daily ($6.00) and monthly ($67.00) parking permits to exceed time limits.
While there are existing tools to manage parking spaces, there is still low parking availability for the most convenient on-street and off-street parking in Downtown Burbank.
Street parking along Downtown San Fernando Boulevard between Magnolia Boulevard and Angeleno Avenue falls short of the City’s Parking Management Principle s. There is low availability of on-street parking next to the businesses. This is a concern since those parking spaces are intended for those who are shopping or eating at one of the businesses, but currently, the spaces are often occupied by longer term visitors or employees. There are also limited regulations in place to manage parking turnover (only a 90- minute daytime restriction and an overnight parking prohibition) . With no fee associated with these regulations, there is little incentive for drivers to move their vehicles in accordance with the restrictions. Finally, there is only minor tailoring of regulations to the conditions of Downtown Burbank. The 90- minute time restriction is unique to Downtown Burbank, but does not address the different parking demands based on the different land uses and destinations they serve.
4 There are 5,640 public parking spaces in Downtown Burbank, and these parking spaces support significant economic activity. Downtown Burbank serves as a local and regional destination for millions of visitors and a daytime population of over 200,000. Additionally, Downtown Burbank is home to over 600 businesses and 1,000 hotel rooms . The area also serves as one of Burbank’s neighborhoods with approximately 7,471 residents and over 800 new housing units currently under construction. Table 1 shows the number of residents, businesses, visitors, hotels, and new housing units that rely on Downtown Burbank’s 5,640 public parking spaces. The bottom row shows the number of on- street parking spaces that would be impacted by this proposal, which is 145 on- street parking spaces.
Table 1. General Information about Downtown Burbank
DEMOGRAPHICS
Total Population in the City 103,936
Total Daytime Population in the City (per day) Double
Number of Annual Visitors in Downtown Burbank (2023) 4.1 million Number of Businesses in Downtown Burbank 600+
Number of Hotel Rooms in Downtown Burbank 1,029
Existing Housing Units in Downtown Burbank 4,756
Number of Housing Units in Construction in Downtown Burbank 848+
PARKING
Number of Parking Spaces in Downtown Burbank 5,640
(3,350 off-street)
(2,290 on-street)
Number of Parking Structures and Lots Owned by the City and/or Parking Authority in Downtown Burbank
14 Number of On-street Parking Spaces in Downtown Burbank for Proposed Implementation
145
Sources: Downtown Burbank Property Based Business Improvement District 2023 Annual Report, and 2019-2020 Downtown Burbank Parking Study conducted by Walker Consultants, US 2020 Decennial Census
Overview of the Proposed Parking Management Strategies
The purpose of developing parking management strategies for Downtown Burbank is to:
• Ensure customers can reliably find convenient parking within walking distance of their destination;
• Increase access to businesses by ensuring turnover of parked cars; and • Reduce emissions and lessen traffic congestion from drivers circling in search of parking.
5 To achieve these objectives, the parking management strategies center around parking fees that encourage consistent turnover of parking spaces, ensure adequate availability of spaces for short-term parking, and shift long-term parking options to the periphery of Downtown Burbank. The implementation of parking fees will be used to provide better access to businesses, reducing traffic congestion, and improving customers’ experience visiting the area.
While there are 2,290 on-street parking spaces in Downtown Burbank, staff recommends initially implementing parking management strategies on a small subset of these spaces with the highest demand (145 spaces). Figure 1 illustrates the results of a parking survey conducted in March 2024 to observe on- street parking occupancy levels in Downtown Burbank. The study confirmed that the parking spaces with the highest occupancies and lowest turnover rates, seven days a week, were the spaces on San Fernando Boulevard between Magnolia Boulevard and Olive Avenue and the immediate one- block side streets.
Figure 1: Average Occupancy Level
Source: Fehr and Peers, March 2024 (Note: Larger images are in Attachment 10)
The establishment of parking management is recommended in the f ollowing area (also referred to as “Managed Streets”) (Attachment 9):
• North San Fernando Boulevard between East Magnolia Boulevard and East Olive Avenue;
• East Magnolia Boulevard between North First Street and North Third Street;
6 • Palm Avenue between North San Fernando Boulevard and North Third Street; • East Orange Grove Avenue between North First Street and North Third Street; and • East Olive Avenue between North First Street and North Third Street.
To manage parking availability, it’s recommended that a parking fee be established that directly relates to the goal of maintaining an 80% occupancy rate. This means that the amount of the fee would be set just high enough so that 80% of the parking spaces in this area are occupied and therefore about 20% are always open. In practice, this means one to two spaces per block-face on the Managed Streets are available at any one time. The primary use of the parking fee is to manage parking, not to generate revenue. Discussion on paid parking and occupancy levels as significant parking management strategies is included (Attachment 10).
Proposed Ordinance
To implement parking fees, the City must adopt an ordinance that establishes a parking meter zone for the Managed Streets and sets the related parking fees (Cal. Vehicle Code § 22508). Th e proposed Ordinance will amend the Burbank Municipal Code (BMC) to create a parking meter zone that includes the Managed Streets, authorizes the City to install parking meters in this location to collect fees, establishes rules governing the use of the parking meters , and sets a fee range for the parking spaces . The full proposed Ordinance is included (Attachment 1). Key provisions include:
• Establishment of a parking meter zone within Downtown Burbank; • Definitions for metered parking spaces, m ulti-space parking meters, and mobile pay;
• Authority of the Community Development Director (Director) or designee, to install and remove parking meters and establish rules for the use of the meters, including hours of operation and parking time limits;
• Minimum operational requirements for the parking meters , including appropriate signage to give proper public notice;
• Rules for parking within an established parking meter zone, including required payment for use of metered spaces, compliance with applicable parking time limits, and prohibited uses;
• Authority of the City Manager to designate a person to collect parking meter fees; • Establishment of a fee range for parking within the Downtown Burbank parking meter zone, and authority of the Director to adjust on- street parking rates within this fee range subject to specified parameters to achieve occupancy goals; and • Exemption of v ehicles with Americans with Disabilities Act ( ADA) and veterans placards plates from payment requirements and time restrictions.
7 If the proposed Ordinance is adopted and a parking meter zone is established for the Managed Streets in Downtown Burbank, the Director will establish operational requirements for parking within the zone and maintain updates to these regulations.
Table 2 details the proposed initial regulations for this area:
Table 2. Overview of Proposed Regulations
Topic Current Proposed
Time Limits
Varies between one-hour and
two-hour parking.
San Fernando is 90 minutes.
Two-hour parking
Holidays Seven days a week, including
holidays
Seven days a week, including
holidays
Paid Parking Hours N/A 8:00am – 12:00am (midnight)
16 hours each day
Price None Initially $2.00 per hour; to be
adjusted based on occupancy
New Parking
Citation Fee N/A
$56.00 for non-payment of
parking fares and/or overstay
violations
Occupancy Studies Random – funding and staff
interest Up to six times a year
A summary of the proposed regulations is included (Attachment 8).
Fee Schedule
An amendment to the City’s current Citywide Fee Schedule would include new parking fees and parking citation fees to impose for vehicles who do not pay or exceed the paid time (Attachment 2). If adopted under the proposed Ordinance, the Ordinance will set parameters to allow the Director to adjust the fees administratively to find the lowest fee needed to achieve the 80% parking occupancy goal, within a fee range of $1.00 to $8.00 per hour. Rates may only be adjusted up or down in 50 cent intervals, and no more than once per month and six times per year. Fee adjustments within this range would only be made to achieve target occupancy based on existing occupancy, customer parking availability concerns, location surveys, and relationship to adjacent parking facilities. The proposed initially set fee would be at $2.00 per hour, which would be raised or lowered as parking occupancy levels are monitored and measured to ensure the parking spaces are above or below the 80% occupancy goal. Parkers would have the ability to pay for fractional hours, with the hourly charge being pro-rated based on the amount of parking time requested, in 15-minute increments. While a survey of neighboring cities’ parking rates is included (Attachment 10), it should be noted that staff is not aware that any of these cities implement performance pricing that is tied to occupancy. 8 Implementation Plan
To implement this program, the City would develop a system to allow the public to pay related parking fees, collect revenues, enforce parking regulations, and set up a parking management platform that ties fee collection and parking enforcement together in order to achieve the City’s 80% occupancy goal. After evaluating other similar programs as well as the City’s existing enforcement methods, the recommended system would use license plate numbers as a credential to pay for parking and manage parking enforcement.
To implement the parking meter system, staff proposes that the City contract with the Parking Authority (Authority) through a Cooperation Agreement to allow the Authority to install, maintain, and operate the parking meters and related technology by contract ing with third party consultants . Separately, the City would contract with its existing parking enforcement operator, LAZ Parking California, LLC, to enforce parking violations in the Downtown Burbank parking meter zone. Staff recommends the Council and the Authority enter into the following agreements:
• Cooperation Agreement between the City of Burbank and the Parking Authority (Attachments 3 and 4)
o Parties under this agreement: City of Burbank and Parking Authority Under the Cooperation Agreement, the Parking Authority will install, operate, and maintain the parking meter program in the Downtown Burbank parking meter zone, according to the requirements established by the City through the BMC, Citywide Fee Resolution s, and any other City parking principles or strategies. The Authority will contract with consultants to install, operate, and maintain parking meters, including mobile payment options. Initial costs to establish the parking meters and pay for the first year of operations will be paid by the City. Revenues from parking fees will be collected by the Authority and used to pay for ongoing operation and maintenance of the parking meter program. Any excess revenues collected from parking meter fees will be used to maintain or improve City or Authority -owned public parking facilities and active transportation amenities. If any parking fee revenue shortfall exists such that the Parking Authority is unable to pay for future years of program operation or maintenance, the City will pay the difference. At any time, the City may choose to assume the Parking Authority’s obligations under the Cooperation Agreement.
• 3- Year Parking Operator Agreement between the Parking Authority and LAZ Parking California, LLC (Attachment 5)
o Parties under this Agreement: Parking Authority and LAZ Parking California,
LLC (LAZ)
A parking operator is needed to carry out day -to-day parking operations. This will include the installation and maintenance of the required hardware of 9 parking kiosks and signs, software for parking revenue collection, and provide the personnel support in fee collection that is needed to manage parking. The parking operator will also address customer service issues and work closely with staff to provide analysis of parking and financial data. The parking operator will help the City meet the 80% parking occupancy goal so that there are open parking spots available.
LAZ is an Accredited Parking Organization with Distinction (APO) and is nationally recognized for its best practices in responsible parking management, operational excellence, customer experience, sustainability, safety, and parking enforcement. LAZ has extensive, hands-on experience with the City’s existing technology for parking enforcement , and would also assist in purchasing and installing multi-space kiosks to collect fees in the parking meter zone. Multi-space kiosks would have the “Pay -by-License Plate” feature. This means that si nce customers have recorded their license plate in the parking system, they do not have to return to their car to place a receipt or check parking stall numbers. In addition, this does not require the installation of parking stalls and numbers, and eases enforcement.
For these reasons, staff recommends that the Parking Authority dispense with the competitive proposal process finding it is in the best interests of the Authority, and enter into an agreement with LAZ to provide installation, operation, and maintenance services for the parking kiosks in the Downtown Burbank parking meter zone. LAZ provides a technology solution that consolidates all citation management, citation collection services, and paid parking into a single, unified system. By ensuring the integration for parking operations and enforcement, the City will be able to streamline and centralize new parking services.
• Mobile Payment Option with ParkMobile (Attachment 7)
o Parties under this agreement: Parking Authority and ParkMobile, LLC (ParkMobile)
Paying for parking should be as convenient and straightforward as possible to provide the public with the highest level of parking customer service while providing the most efficient means to collect revenue and enforce parking rules, especially for those parking for a short time. Therefore, staff recommends that the parking management system also include a mobile pay option. Mobile pay allows parking payments to be made through a dedicated smartphone application, via a web link to a mobile browser page, or through phone text messages and interactive voice response phone calls . Both the mobile pay options and multi -space parking kiosks would be utilized together to provide efficient operation as well as gather essential data and performance metrics 10 such as parking occupancy rates, turnover, enforcement efficiency, and other financial data.
Staff recommends the Parking Authority enter into an agreement with ParkMobile to furnish mobile payment services. ParkMobile was competitively selected as a vendor under a national cooperative purchase agreement with OMNIA Partners. Selection of ParkMobile through this cooperative purchase agreement complies with the City’s competitive bidding requirements (BMC § 2-2-111) and is beneficial to the City as it results in a lower price, ensures a timelier delivery of technology solutions, and saves staff time and administrative costs. Through the OMNIA Partners cooperative purchasing agreement, staff conducted interviews with several vendors and recommends ParkMobile. ParkMobile provides mobile and online payment options related to parking and is used worldwide. ParkMobile offers a reliable and user -friendly mobile application for users to pay and track their allotted parking time through their smart phones, enhancing their parking experience.
• Amendment to Parking Enforcement Services with LAZ Parking California, LLC (Attachment 6)
o Parties under this agreement: City of Burbank and LAZ The Burbank Police Department manages parking enforcement within the City, and may contract with private parking enforcement consultants to enforce parking regulations (BMC § 6-1- 1002(G)). Through its existing Professional Services Agreement with LAZ for C itywide parking enforcement services, and the legal authority given to police officers by state law, the Police Department ensures traffic safety by enforcing parking laws, removing vehicles that obstruct the roadways, and impounding abandoned vehicles.
Implementing paid parking in the Downtown Burbank parking meter zone will require additional parking enforcement beyond what LAZ currently provides.
Therefore, staff recommends amend ing the existing Professional Services Agreement between the City and LAZ to add parking enforcement officers dedicated to the Downtown Burbank Parking Management program.
LAZ is uniquely qualified to provide these enforcement services because they can integrate parking enforcement for this program with the enforcement and citation management services they already offer Citywide, including the use of license plate recognition technology (LPR). This technology supports staff’s recommendation to use the “Pay -by-License Plate” method discussed above.
Engaging a different vendor for parking enforcement in the Downtown Burbank parking meter zone could lead to conflict s from having multiple vendors providing similar services in the City, as well as implementation time delays 11 while a new vendor becomes acquainted with the City’s parking regulations .
Using multiple enforcement service providers could lead to higher long-term costs when integrating technologies of two separate vendors for parking citation management. Expanded enforcement for the paid parking implementation aligns with Council’s goals for effective traffic management and enhances the overall experience for residents and visitors of the downtown area.
Parking Revenue Management Policy
While the primary purpose of implementing parking fees is to properly manage the usage of parking spaces and to achieve the desired occupancy goal, new revenue will be generated from parking and citation fees . Revenues should be utilized to maintain and operate the parking meter program, as well as maintain and improve the City’s and Authority’s public parking spaces, lots, and structures. Staff proposes Council approve a Parking Revenue Management Policy (Attachment 10) that guides how parking revenues are used. Highlights of this policy are as follows:
• Fees collected from on-street parking in parking meter zones are deposited in the Parking Authority Fund.
• Parking revenue from these fees pays for parking operator costs in the parking meter zone.
• Revenue collected from parking meter related citations will be used to offset parking meter enforcement costs.
• Any remaining net revenue from parking meter fees or parking meter citations after paying for operator and enforcement costs will be used to pay for City or Authority- owned public parking spaces, structure and lot maintenance, and capital improvements.
• If any revenue remains after paying for the items listed above, such revenue may be used to improve City services in the neighborhoods where parking management is implemented. This can be evaluated as part of the annual budget process.
Parking Management Cost Analysis and Revenue Projections The expected total annual cost for the first year to implement th e proposed parking management strategies is $881,023. This includes operating expenses for a parking operator and parking enforcement representatives, and the associated transaction fees for the multi -space kiosks and mobile application. In addition, the project would require $248,007 in the first year, reflecting one-time costs for purchasing and installing the multi- space kiosks, providing an integrated software platform, and educati on and outreach efforts to assist the public on how to pay for parking.
12 Table 3: Cost and Revenue Analysis Year 1
Expenses in General Fund Estimated Revenues for
General Fund
Item Amount Item Amount
LAZ Parking Enforcement $ 308,208 Parking Citations TBD Expenses in Parking Authority Fund Estimated Revenues for Parking Authority Fund
Item Amount Item Amount
LAZ Parking Management $ 378,792 Parking Fees LAZ $ 385,294 ParkMobile Fees $ 194,023 ParkMobile Fees $ 715,546
One-Time Costs $ 248,007
Total $ 1,129,030 Total $ 1,100,840
Based on a preliminary analysis, the proposed parking management program would generate approximately $1.1 million each year from collected parking meter fees .
Revenue generated from parking fees would be deposited in the Parking Authority Fund, and the revenue generated from parking citation fees would be deposited in the General Fund, which is where parking citation fees are currently deposited. This revenue projection does not include amounts collected from related parking citation fees as staff is not yet able to predict how often parking violations and related citat ions will o ccur in this area. If implemented, future revenue projections will include estimates of parking citation revenues based on observed violations. A more detailed financial analysis is included (Attachment 12). Year 2 and 3 of the contracts will be appropriated during the City’s annual budget cycle.
Staff anticipates the program will generate approximately $300,000 net revenue the first year towards the Parking Authority Fund after paying for operations. Parking enforcement costs will continue to be paid out of the General Fund . This estimate is based on an estimate of the parking fee needed to achieve the parking occupancy goals and current parking usage and turnover. Actual revenue canno t be precisely forecasted until the program is implemented, fees are set, and then adjusted based on changes in parking occupancy and usage. Further, r evenue projections for parking citations would be determined after the program is implemented. If parking citation revenue from parking meter citations exceeds the cost of operations, excess revenue would be contributed from the General Fund to the Parking Authority Fund. It should also be noted that these revenue figures do not account for the potential increased General Fund revenue generated from enhanced enforcement of other parking laws in Downtown Burbank, as the new parking enforcement officers will be enforcing all parking-related citations under the BMC and California Vehicle Code.
13 Should this preliminary parking management program be successful, Council may consider expanding parking management to the other areas in Downtown Burbank . If surplus revenue is generated from a larger operational program, staff recommends any surplus be retained in the City’s parking fund to be used to offset the operations, maintenance, active transportation amenities, and management of Downtown Burbank’s public parking lots and structures in accordance with staff’s proposed Parking Revenue Management Policy.
COMMUNITY OUTREACH
Prior Community Outreach
Two community meetings were held in August 2024, and the key stakeholders listed below were engaged to obtain feedback:
• Burbank Advisory Council on Disability
• Burbank Chamber of Commerce
• Burbank Transportation Management Organization (BTMO) • Infrastructure Oversight Board
• Senior Citizen Board
• Planning Commission
• Property Based Business Improvement District (PBID) for Downtown Burbank , including survey
• Transportation Commission
Varied feedback was received on the proposed parking management strategies. Positive comments were related to the need for increased parking turnover, increased access to businesses, and the need to find new revenue to support and improve the City’s parking facilities. Those not in favor mostly cited not wanting to pay for parking that has traditionally been free in Burbank. Other comments related to concerns over the level of the proposed fee, the concern about whether upfront costs to implement the program would be covered by revenues, and concerns over contracting out parking operations versus hiring City staff. All questions and feedback are listed in Attachment 11.
On October 3, 2024, the PBID provided a letter of support (Attachment 13) to implement the City’s parking management strategies, which aligns with the goals of the PBID. PBID is in support of the City’s effort to c reate opportunities to increase sales revenues for businesses through parking availability and increased accessibility to businesses , preserve and improve the aesthetics of Downtown Burbank through enhancements to capital infrastructure (i.e., parking structures and lots) with new parking revenue, and support the continued formation of a livable and walkable neighborhood.
14 Staff also presented to the Transportation Commission on July 24, 2024 and October 23, 2024. At the October 23, 2024 meeting, the Transportation Commission was provided with the feedback received from key stakeholders, proposed regulations, fee structure, and parking study. The Transportation Commission voted 5-0 (with two in absentia ) in favor of recommending to Council to implement the parking management strategies with three considerations: 1) there would be an annual report that provides a status update and review of existing contracts; 2) additional revenue may also be used on active transportation amenities and improvements in Downtown Burbank; and 3) there would be sufficient signage to direct where parking is available and the associated fees.
Proposed Community Outreach for Implementation
Staff recommends a comprehensive community outreach plan to accompany the launch of any parking management implementation, as transitioning from unpaid to paid parking may initially be challenging for some Downtown Burbank visitors. An outreach plan will help educate the public, manage expectations, and smooth out any potential issues that arise during the initial implementation period. This plan will involve several components:
• New parking page on the City’s website that includes information on the ordinance, rates, how to pay, maps, and frequently asked questions; • Flyers distributed to local businesses;
• Office hours with local businesses and other key stakeholders; • Marketing campaign with the Public Information Office that will include how-to-pay videos for the kiosks and the various ParkMobile payment methods , p ress releases, social media posts, bulletin on the Burbank Channel, E-blasts, and City Council announcements.
• Ambassadors from LAZ Parking will be present the first few weeks of implementation to assist during the transition to paid parking; o Streetplus, the City’s downtown ambassador program provider, has indicated they can also assist during the transition;
• Update in Police Department newsletter.
Community outreach will continue past the first few months of implementation. Downtown Burbank has new visitors every day and providing the public regular updates via the City website, social media, and press releases will ensure that the public has the latest information on how to park in Downtown Burbank.
ENVIRONMENTAL REVIEW
Adoption of this Ordinance and Resolution, and approval of the various agreements, have no potential for resulting in a direct or reasonably foreseeable indirect physical change to the environment and as such, falls outside the definition of a “project” under the California Environmental Quality Act (CEQA) and is therefore not subject to CEQA pursuant to Sections 15378 and 15060(c)(2) -(3) of Title 14 of the California Code of Regulations (CEQA Guidelines). Furthermore, even if these actions constitute a “project” subject to 15 CEQA review, it is exempt from environmental review pursuant to CEQA Guidelines Section 15301, as the implementation, operation, and management of paid parking under a parking meter zone constitutes operation and minor alteration of existing street and sidewalk facilities involving negligible or no expansion of existing or former use.
FISCAL IMPACT
Staff is recommending a budget amendment for FY 2024-25 in the amount of $1,129,030 from the General Fund to cover the first-year cost. Year 2 and 3 costs will be appropriated during the annual City budget cycle for those upcoming years. Staff is requesting Council authority to amend the FY 2024-25 Adopted Budget for parking management program as follows:
1. Appropriate $308,208 from account number
001.ND000.30010.0000.000000.00000 (General Fund, Non -Departmental, Unassigned Fund Balance) to expenditure account number
001.PD03A.62170.0000.24581.00000 (General Fund, Police Department – Administrative Services Division, Private Contractual Services, Parking Enforcement Program).
2. Appropriate $820,822 from account number
001.ND000.30010.0000.000000.00000 (General Fund, Non- Departmental, Unassigned Fund Balance) to account number 001.ND01A.85101.0310 (General Fund, Non-Departmental, Transfers to other funds, Parking Authority Fund) for the purpose of contributing parking operations and maintenance costs to the Parking Authority for the first year and one- time costs of installing multi -space kiosks as follows:
• $ 626,799 to account number 310.CD32C.62170. 1020.0000.00000 (Parking Authority Fund, Parking Management, Private Contractual Services, Parking Operations) for LAZ Parking Management ( $ 378,792) and one-time equipment costs ($ 248,007).
• $194,023 to 310.CD32C.62170.1021.0000.00000 (Parking Authority Fund, Parking Management, Private Contractual Services, Parking Operations Mobile Payment) for Park Mobile Fees.
CONCLUSION
Parking management is an essential tool to enhance convenience for residents and visitors throughout the City. This effort implements several important Burbank2035 General Plan goals and policies. Implementing this plan would represent the City’s first comprehensive effort in implementing Citywide Parking Management Principles and will 16 demonstrate how parking management strategies can improve parking convenience and performance throughout the City. Staff recommends Council introduce the Ordinance and adopt the Resolution amending the Citywide Fee Schedule, and that City Council and the Parking Authority approve all related Resolutions, Agreements, Amendments, and budget amendments to implement parking management strategies.
ATTACHMENTS
Attachment 1 – Ordinance
Attachment 2 – Fee Resolution
Attachment 3 – Resolution
Attachment 4 – Resolution
Attachment 5 – Professional Services Agreement with LAZ KARP Associates, LLC dba LAZ Parking California, LLC.
Attachment 6 – Amendment to the Professional Services Agreement with LAZ KARP Associates, LLC dba LAZ Parking California, LLC.
Attachment 7 – ParkMobile Service Agreement
Attachment 8 – Summary of Proposed Regulations for Parking Management Attachment 9 – Proposed Map of Paid Parking Meter Zone
Attachment 10 – Parking Management Strategies for Downtown Burbank Attachment 11 – Outreach Efforts and Community Feedback Attachment 12 – Cost Analysis and Revenue Projections Summary Sheet Attachment 13 – Letter of Support from Downtown Burbank Property Based Business Improvement District
Attachment 14 – October 24, 2023 City Council Staff Report