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Downtown Burbank Property Based Business Improvement District (PBID) Annual Report Fiscal Year 2025
Pursuant to Section 36650 of Streets and Highways Code
Section One
Proposed Boundary Changes: Any proposed changes in the boundaries of the property and business improvement district or in any benefit zones or classification of property or businesses within the district.
Response: In Fiscal Year (FY) 2025, there will be no changes to the boundaries of the PBID or classifications of property within the PBID.
Section Two
Programs and Services for FY 2025: The following are improvements, maintenance, and programs /activities to be provided for FY 2025 which runs from January 1 to December 31.
Response:
• Capital Improvements and Maintenance:
• Maintain w eekly porter services including trash pickup and sidewalk sweeping, doubled on high-traffic days Thursday-Sunday; • Maintain sidewalk power washing three times a month;
• Maintenance and repairs to communal outdoor dining parklets; • Support the implementation of placemaking upgrades to the AMC Walkway and Palm Avenue Paseos to create additional public open space with neighborhood serving amenities;
• Addition of a new mural to enhance walkability and aesthetics, and • I nstallation of district-wide holiday décor, and year-round ambient lighting.
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• Marketing and Events:
• Work with existing marketing and social media agency to develop a comprehensive annual marketing program including social media marketing, branding, and advertising campaigns, and broker marketing materials;
• Implement a dedicated public relations strategy to promote evolution of Downtown and assist with future business attraction and investment, and • S ponsor and support local events that attract visitors to the area, including two Downtown Burbank Arts Festivals, Burbank Comedy Festival, Burbank International Film Festival and Burbank Winter Wine Walk.
• Economic Enhancements - Hospitality and Social Outreach Programming including increased Downtown Burbank Ambassador staff hours to facilitate services including homelessness assistance and street performer management, parklet maintenance, daily business outreach, maintenance support, and reporting of public health and safety and trash concerns.
• Administration:
• Maintain funding of Economic Development staff salaries, retain insurance including Board of Directors and Liability insurance, prepare taxes and financial statements, and attend local and regional conferences related to the operation and evolution of the PBID;
• Business concierge and attraction efforts to assist with filling vacancies and attracting neighborhood serving with tenants;
• Support the changes and updates to the Downtown Transit Oriented Specific Plan to create a more livable and walkable community, and • Work closely with the City’s Economic Development Team, Visit Burbank (the City’s official destination marketing organization) and the Transportation Division to create opportunities for FIFA World Cup and LA28.
• Contingency - Maintain contingency for unforeseen expenses incurred in 202 5, and for future renewal costs.
• Contractual Obligations with the City - Credit to the City for costs related to collection and disbursement of PBID assessments and operational costs for general office expenses.
Please note, programs and services may be subject to change based on marketing performance and Board priorities.
Section Three
Approved Budget for FY 2025: An estimate of the cost of providing the improvements, maintenance and the activities for that fiscal year.
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Response: The estimated budget for implementing improvements , maintenance and activities for FY 2025 is $1,230,608.95.
Section Four
Assessment Rates: The method and basis of levying the assessment in sufficient detail to allow each real property or business owner, as appropriate, to estimate the amount of the assessment to be levied against his or her property or business for that fiscal year.
Response: The assessment rate for each parcel is based on parcel type, parcel square footage, and frontage along San Fernando Boulevard between Magnolia Boulevard and Alameda Avenue. The initial annual assessment rate to each parcel is shown in the table below. Parcels with residential uses and residential portions of mixed-use parcels are not assessed.
Initial Parcel Assessment Rates
Zone 1 Zone 2 Zone 3
Parcel Type
Parcel Size
(sq. ft.)
Parcel Size
(sq. ft.)
Parcel
Frontage Along
San Fernando
Blvd (In ft.)
Parcel Size
(sq. ft.)
Parcel
Frontage Along
San Fernando
Blvd (In ft.)
Commercial $0.1700 $0.2080 $2.60 $0.1600 $2.00
Government $0.1190 $0.1456 $1.82 $0.1120 $1.40
Industrial $0.0850 $0.1040 $1.30 $0.0800 $1.00
Section Five
Carryover Dollars from Fiscal Year 2024: The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
Response: The total carryover from December 31, 2024, is $447,960.85.
Section Six
Estimated Contributions: The amount of any contributions to be made from sources other than assessments levied pursuant to the Property and Business Improvement District Law.
Response: The estimated amount of all projected contributions made from other sources is estimated at $8,000. These contributions are generated from interest income.
Budget Category Amount Percent
Capital Improvements and Maintenance $430,000.00 35%
Marketing and Events $283,000.00 23%
Economic Enhancements $195,000.00 16%
Administration $223,000.00 18%
Contingency $19,915.00 2%
Contractual Obligations with City $79,693.95 6%
Total Assessment Funding $1,230,608.95 100%