DOWNTOWN BURBANK
PARTNERSHIP
2024 Accomplishments & 2025 Looking Ahead
ATTACHMENT 2 - 1
TABLE OF
CONTENTS
04 05
06 07
08 09
10 14
18 20
22 23
24 31
26 27
28 29
CAPITAL IMPROVEMENTS & MAINTENANCE
MARKETING & EVENTS
ECONOMIC ENHANCEMENTS
LEASING SUPPORT & ADVOCACY
ECONOMIC INDICATORS
NEW BUSINESSES IN 2023
CAPITAL IMPROVEMENTS & MAINTENANCE
MARKETING & EVENTS
ECONOMIC ENHANCEMENTS
LEASING SUPPORT & ADVOCACY
20 24 ACCOMPLISHMENTS
FUTURE INVESTMENTS IN DOWNTOWN BURBANK
DIRECTORS, BOARD & STAFF
WHAT’S IN STORE FOR 2025
WELCOME
ABOUT
GOALS & BENEFITS
PUBLIC/PRIVATE PARTNERSHIP
ANNUAL BUDGET
MANAGEMENT DISTRICT PLAN SERVICES AND MAP
Downtown Burbank Partnership / Annual Report 3Downtown Burbank Partnership / Annual Report2 ATTACHMENT 2 - 2
Since its inception in 2003, the PBID has been a strategic catalyst for the transformation of Downtown Burbank into one of Southern California’s most dynamic urban destinations. With over $18 million invested over the past 22 years, the PBID has delivered tangible, lasting value— fueling the area’s evolution into a vibrant, mixed-use district that attracts residents, employees, and visitors.
Your continued investment into Downtown Burbank has directly supported infrastructure enhancements, beautifi cation projects, placemaking initiatives, and consistent promotional eff orts—all of which have strengthened property values, increased foot traffi c, and made Downtown Burbank a more competitive and appealing environment for tenants and customers.
In 2024, we continued building on this momentum with key enhancements including:
• Expanded holiday décor and district-wide landscaping upgrades to elevate the customer experience year-round
• New in-street dining furniture to support our growing restaurant sector • Ongoing special events such as the weekly Farmers Market and Cultural Market, which drive local spending and visitation
• Two new large-scale murals adding to the district’s visual identity and sense of place • Continuation of the Hospitality and Social Outreach Program, which supports a safe, welcoming environment
• The successful opening of new retail and dining businesses, including Aikan Sushi, Kalaveras, and Teaspoon Boba
These eff orts are only possible through strong collaboration with the City of Burbank’s Economic Development Team and Visit Burbank. Together, we work to attract new investment, promote business retention and expansion, and keep Downtown Burbank clean, safe, and resilient.
Looking ahead to 2025, we’re poised for even greater impact—with new mixed-use developments on the horizon and exciting new retailers entering the market. These advancements will continue to strengthen the district’s appeal and long-term value for property and business owners alike.
On behalf of the Downtown Burbank Partnership Board, thank you for your continued support and commitment to our downtown. We look forward to partnering with you in the year ahead to drive even more growth, opportunity, and success for Downtown Burbank! Michael Cusumano, Board Chair
WELCOME
DOWNTOWN BURBANK PROPERTY OWNERS,
The Downtown Burbank Property Based Business Improvement District (PBID), governed by the non-profi t organization known as the Downtown Burbank Partnership, was formed in 2003 as part of the City of Burbank’s eff orts to revitalize Downtown Burbank. The PBID was renewed in 2018 for a new 10-year term beginning January 1, 2019. The goal is to fund and manage projects and programs that enhance the economic well-being of Downtown Burbank working in collaboration with property owners and merchants in the area to increase property values, consumer visitation and spending. The PBID is managed by the City of Burbank Economic Development Team.
ABOUT
Sincerely,
Downtown Burbank Partnership / Annual Report4 Downtown Burbank Partnership / Annual Report 5 ATTACHMENT 2 - 3
GOALS AND BENEFITS
PUBLIC/PRIVATE PARTNERSHIP
Burbank Economic Development manages the efforts of the Downtown Burbank PBID by developing strategies and initiatives that enhance visitation and increase consumer spending. The PBID also collaborates closely with Visit Burbank - the City’s destination marketing organization. Combined, these three organizations work to attract new businesses and developments, enhance consumer spending and visitation, facilitate new jobs, and maintain a vibrant, dynamic urban neighborhood. This public/private partnership gives Burbank a competitive edge in increasing job diversity, attracting new businesses, and safeguarding existing ones.
The PBID continues to pursue a set of strategic goals designed to enhance Downtown’s vitality, safety, and appeal. These objectives guide all initiatives and serve as the foundation for our projects and programs:
» Enhancing Downto
wn’s Appearance and Infrastructure
PBID invests in the ongoing maintenance and improvement of public spaces and capital infrastructure to ensure Downtown remains clean, attractive, and welcoming. » Promoting Downt
own as a Destination
Through targeted marketing campaigns, event support, and promotional efforts, PBID works to increase visitation, encourage consumer spending, and position Downtown as a vibrant cultural and economic hub.
» Improving Saf
ety and Outreach Services
The Downtown Ambassador Program plays a central role in creating a safe and hospitable environment by providing safety patrols, wayfinding assistance, and social outreach to individuals in need.
» Supporting Economic De
velopment
PBID actively supports efforts to reduce commercial vacancy by facilitating leasing, engaging the broker community, and advocating for property activation and investment.
» Providing Busines
s Support Services
Through dedicated concierge services, the PBID assists businesses with navigating city processes, obtaining permits, and accessing resources, helping to streamline operations and encourage long-term success.
» Developing a Liv
able, Walkable Neighborhood
PBID promotes the development of a pedestrian-friendly, mixed-use urban environment that enhances the quality of life for residents, employees, and visitors.
By creating a stable funding mechanism, the Partnership has provided 22 years of continuous investment in:
» Capital improv
ements and maintenance
» Marketing and ev
ents
» Leasing and business a
ttraction support
» Support and advocacy f
or Downtown businesses and property owners
» Enhanced maintenanc
e and safety
GOALS
BENEFITS
Downtown Burbank Partnership / Annual Report
6 Downtown Burbank Partnership / Annual Report 7
ATTACHMENT 2 - 4
ALAMEDA AVE
BURBANK BLVD
GLENOAKS BLVD
N Third St
San Fernando Blvd San Fernando Blvd
First St
1st St
Grinnell Dr
Capital Improvements and Maintenance
District Wide Maintenance
Holiday Décor
Wayfi nding Signage
Façade Improvement Program
Expanded WiFi
Marketing & Events
Comprehensive Marketing Program
Special Events
Economic Enhancements
Business Assistance Program
Homeless Assistance Program
Street Performer Management
Leasing Support
Administration
Administrative Costs
Contingency/Reserve
Contractual Obligations with City
Zone 1 Zone 2 Zone 3
Cypress Ave
San Jose Ave
Tujunga Ave
Magnolia Blvd
Orange Grove Ave
Olive Ave
Angeleno Ave
Verdugo Ave
Santa Anita Ave
Providencia Ave
Cedar Ave
Elmwood Ave
Valencia Ave
Palm Ave
BURBANK BLVD
Capital Improvements and Maintenance
District Wide Maintenance
Holiday Décor
Wayfi nding Signage
Façade Improvement Program
Expanded WiFi
Marketing & Events
Comprehensive Marketing Program
Special Events
Economic Enhancements
Business Assistance Program
Homeless Assistance Program
Street Performer Management
Leasing Support
Administration
Administrative Costs
Contingency/Reserve
Contractual Obligations with City
Cypress Ave
San Jose Ave
Grinnell Dr
Magnolia Blvd
Downtown Burbank PBID operated in 2024 with a $1,024,304 annual budget allocated as follows:
Capital
Improvements &
Maintenance
Marketing &
Events
Contractual
Obligations
Economic
Enhancements
Contingency /
Reserve
Administration
$358,506$256,076
$71,701
$133,160
$20,486
$184,375
ANNUAL BUDGET
The PBID continues its investment in capital improvements, maintenance and infrastructure, event programming, marketing, advocacy, and leasing support.
Services provided to the District in 2024 are notated on the chart below.
MANAGEMENT DISTRICT
PLAN SERVICES
Downtown Burbank Partnership / Annual Report8 Downtown Burbank Partnership / Annual Report 9 ATTACHMENT 2 - 5
To continue supporting a welcoming environment for guests, in 2024, the PBID installed new communal dining tables accented by teal chairs and umbrellas. The modern furniture creates a cohesive look for Downtown Burbank while providing additional opportunities for visitors to enjoy take-out and quick services food.
Also in 2024, the PBID advocated for the extension of in-street and sidewalk dining through the life of The Downtown San Fernando Boulevard Reconfi guration Project, reinforcing its support of local businesses and enhancing the guest experience. » 67 street trees along San Fernando Blvd. wrapped with warm LED lights and decorated with starburst ornaments
» The 36’ walk-thru tree refreshed with new musical nutcrackers » 188 light poles wrapped with garlands and ornaments
» Four medians in Zone 3 decorated with shimmering
holiday trees, 4’ and 6’ gold stars, and Nutcracker Statues » A LED star canopy on the AMC Walkway
» Six pergolas wrapped in warm LED lights and embellished with wreaths
» Ten bollards on Palm Ave. wrapped with garland and bows » Two custom photo-op holiday arches each adorned with
garlands, and festive holiday characters
» Two giant LED walk through Holiday Ornaments
GOAL: PRESERVE AND IMPROVE THE AESTHETICS OF
DOWNTOWN THROUGH ENHANCEMENTS TO CAPITAL
INFRASTRUCTURE, AND INCREASED MAINTENANCE
CAPITAL IMPROVEMENTS & MAINTENANCE
MURAL PROGRAM
HOLIDAY DECOR PROGRAM
THE 2024 HOLIDAY DECOR PROGRAM INCLUDED:
OUTDOOR DINING PROGRAM
The 2024 holiday season included enhanced and new décor extended throughout the District from Zone 1 to Zone 3 (along San Fernando Blvd. from Verdugo Ave. to Alameda Ave.).
In 2024, the PBID unveiled two new murals to improve the aesthetics of Downtown and attract more visitors to the area. Created by Muralé & Co., the “It All Starts Here” mural is located behind Republik Coff ee, the “Women in Flowers” mural is located on the side wall of Kalaveras restaurant. 2024 ACCOMPLISHMENTS
Downtown Burbank Partnership / Annual Report10 Downtown Burbank Partnership / Annual Report 11 ATTACHMENT 2 - 6
CAPITAL IMPROVEMENTS & MAINTENANCE(CONT’D)
GOAL: PRESERVE AND IMPROVE THE AESTHETICS OF
DOWNTOWN THROUGH ENHANCEMENTS TO CAPITAL
INFRASTRUCTURE, AND INCREASED MAINTENANCE (CONT’D)
MAINTENANCE
IRRIGATION REPAIR AND
REPLANTING OF POTS
DOWNTOWN SAN
FERNANDO BOULEVARD
RECONFIGURATION PROJECT
The City of Burbank provides baseline maintenance services to Downtown Burbank which includes once a month power washing of the sidewalks and alleys and morning sidewalk sweeping and trash pick up services. The PBID supplements the existing maintenance services provided by the City by investing in extra power washing of sidewalks and alleys three times a month, and an evening service for sidewalk sweeping and trash pickup Wednesday through Sunday. These enhanced services would not be possible without the PBID.
In 2024, the Downtown Burbank replanting
eff ort brought refreshed greenery to the area.
Irrigation systems in the decorative pots were
repaired, and all yellow and gray pots along
San Fernando Blvd. (from Magnolia Blvd. to
Alameda Ave.) were replanted with new, climate
appropriate plants. The paseos also received
updated landscaping to enhance the pedestrian
experience. The replanting phase was
completed in early June, marking a major step
in beautifying Downtown Burbank for residents,
visitors, and businesses alike.
As a top-priority project under the Complete
Our Streets Plan, The Downtown San Fernando
Boulevard Reconfi guration Project proposes
to improve multi-modal transportation safety
along San Fernando Blvd., between Olive
Ave. and Magnolia Blvd., while preserving
commercial activity in the City’s Downtown.
Phase 1 of this 12-month pilot project was
implemented in March 2024, with “quick-build”
treatments. The development of the project was
shaped through meetings with the PBID Board
and public outreach, and it received offi cial
approval from the Burbank City Council on
January 24, 2023. City staff will present a one-
year update to City Council on the pilot project
in 2025.
2024 ACCOMPLISHMENTS (CONT’D)
Downtown Burbank Partnership / Annual Report12 Downtown Burbank Partnership / Annual Report 13 ATTACHMENT 2 - 7
GOAL: PROMOTE DOWNTOWN BURBANK AS A VIBRANT
COMMERCIAL DESTINATION IN AN EFFORT TO INCREASE
CONSUMER SPENDING, VISITATION AND EVENTS.
PAID MEDIA
MARKETING & EVENTS
Paid-Media represents advertising campaigns that are purchased by the PBID via media outlets. Media included: Outfront Media, Social Ads, Google Ads, and LinkedIn Ads.
Paid Search Ads:
» Total Impressions: 613,129
» Total Website Visits: 31,344
Facebook Ads:
» Total Impressions: 4,643,149
» Total Clicks: 103,219
LinkedIn Ads:
» Total Impressions: 822,776
» Total Clicks: 2,176
2024 ACCOMPLISHMENTS (CONT’D)
2024 SOCIAL MEDIA METRICS
• Follower growth from 2023: +2.8%
•
Total Impressions: 588
• Total Engagements: 30
LINKEDIN
Followers: 262
• Fan growth from 2023: -0.23%
•
Total Impressions: 3,606,339
• Total Engagements: 76,863
FACEBOOK
Followers: 23,287
• Follower growth from 2023: +10.1%
•
Total Impressions: 1,106,086
• Total Engagements: 56,341
INSTAGRAM
Followers: 12,014
• Total Sessions: 112,266
•
New Users: 97,747
• Average Time on Site: 0:26 seconds
DTNBUR.COM METRICS
TOTAL IMPRESSIONS: 12.3 MILLION
TOTAL IMPRESSIONS: 5,084,067
Bus Shelters:
» Impressions: 10 Million
Newsletters:
» Total Impressions: 7,103
» Open Rate: 50%
» Click Rate: 4.9%
Downtown Burbank Partnership / Annual Report14 Downtown Burbank Partnership / Annual Report 15 ATTACHMENT 2 - 8
STRATEGIC EVENT PARTNERSHIPS
DOWNTOWN BURBANK
WINTER ARTS FESTIVAL
December 7-8, 2024
(10,000 attendees)
A holiday artisan festival featuring more
than 170 trend-setting indie creators,
thousands of art lovers, photos with
Santa, and live entertainment.
DOWNTOWN BURBANK SUMMER
ARTS FESTIVAL
June 8-9, 2024
(15,000 attendees)
A festival featuring more than 170
artisans, live entertainment, a chalk-artist
exhibition, and live mural painting.
BURBANK WINTER WINE WALK
November 23, 2024
(15,000 attendees)
The wine tasting social event of
the season, showcasing world
class wineries and breweries with
tasting stations inside your favorite
Downtown businesses, and a holiday
street fair along San Fernando Blvd.
GOAL: CREATE PROMOTIONAL OPPORTUNITIES TO
INCREASE CONSUMER VISITATION AND SPENDING FOR
BUSINESSES THROUGH MARKETING AND EVENTS.
MARKETING & EVENTS (CONT’D)
2024 ACCOMPLISHMENTS (CONT’D)
DOWNTOWN BURBANK
CULTURAL MARKET
Weekly, Friday-Sunday Evenings
(80,000 attendees year-round)
A unique and exciting outdoor
market featuring local, rotating
vendors selling artisanal snacks
and handmade goods.
DOWNTOWN BURBANK CERTIFIED
FARMERS MARKET
Weekly, Saturday Mornings
(13,500 attendees year-round)
A weekly market featuring certifi ed
California produce, fl owers, organic
cheeses and specialty breads.
ELEPHANT PARADE
JULY 10 - AUGUST 31, 2024
(In partnership with Visit Burbank)
Visit Burbank hosted the world-renowned
Elephant Parade exhibit, showcasing 25
painted elephant statues throughout the
City, including 11 installed in Downtown
Burbank. The exhibit boosted Burbank’s
reputation as an arts and culture hub,
generating international media coverage
with more than 16 million digital
impressions. The event also introduced
“Ms. Davis,” a Burbank-themed elephant
that will tour globally, and “Cinephant,” the
elephant created by the Burbank Cultural
Arts Commission, now permanently
displayed at City Hall.
Downtown Burbank Partnership / Annual Report16 Downtown Burbank Partnership / Annual Report 17 ATTACHMENT 2 - 9
GOAL: ENHANCE SAFETY AND PROVIDE HOSPITALITY AND SOCIAL OUTREACH SERVICES THROUGH AN AMBASSADOR PROGRAM.
ECONOMIC ENHANCEMENTS
In March 2019, Downtown Burbank launched the Hospitality and Social Outreach Services Program for Downtown Burbank. Staff ed seven days a week by Ambassadors, program services include:
HOSPITALITY AND SOCIAL OUTREACH SERVICES PROGRAM:
» Identifi cation and outreach to homeless individuals, providing resources and assistance as needed;
» Hospitality engagement with visitors and members of the public; » Daily check-ins and quarterly surveys with Downtown businesses; » Visibility, circulation and monitoring of issues;
» Safety escorts for local employees;
» Weekly reports documenting all activities and interactions including those with street performers, and
» Daily reporting of maintenance and landscaping issues including burned out lights, abandoned items in the right of way, trash/debris and damaged public infrastructure.
ENHANCED CLEANING
To help keep Downtown Burbank clean and safe for visitors, Ambassadors provide additional cleaning services and wipe downs of high touchpoint areas including traffi c signals, street furniture, and communal dining areas.
2024 ACCOMPLISHMENTS (CONT’D)
The goal of the Hospitality and Social Outreach Program is to create a safe environment in Downtown to increase visitation, consumer spending and property values while also addressing concerns from visitors, residents and businesses.
In 2024*, The Hospitality and Social Outreach Services Program metrics included:
In total, 192 individuals have received housing, housing support, or transportation back to their families from Downtown Burbank since March 2019.
*Figures above refl ect total reporting that took place from January 1, 2024 - December 31, 2024 Provided 31 Wellness
Checks with Homeless
Community Members
Resolved 12
Trespassing Issues
Assisted with 12 Homeless
Individuals Blocking
Public Sidewalks
Provided 30 Mental Health
Checks to Homeless Individuals
Requiring Special Assistance
Handled 58 Noise
Complaints and Verbal
Disturbances
Made 320 Social Service
Contacts for Homeless
Community Members
Dealt with 19 Instances of
Panhandling and Assisted with
78 Street Performers
Downtown Burbank Partnership / Annual Report 19Downtown Burbank Partnership / Annual Report18 ATTACHMENT 2 - 10
GOALS: WORK TO MAINTAIN A LOW VACANCY RATE
THROUGH LEASING SUPPORT, BROKER OUTREACH AND
BUSINESS CONCIERGE SERVICES.
LEASING SUPPORT & ADVOCACY
The PBID works nonstop to re-energize the shopping and dining experience by anticipating vacancies and maintaining relationships with property owners, prospective tenants, and commercial real estate professionals.
Proactive outreach to regional
and national tenants promoting
available vacancies and
opportunities in Downtown
Providing business concierge
services to help streamline
permitting processes for tenants
and property owners
Meeting with local brokers and
retail executives at conventions
like the Southern California Idea
Exchange and ICSC to attract
businesses and developments
Connecting with local brokers to
highlight the benefi ts of locating
to Downtown Burbank
Creating dedicated broker
focused marketing materials and
content on social media sites
including LinkedIn
Marketing available properties
in national publications such as
Western Real Estate Business
(Readership of 55,000), Shopping
Center Business (Readership of
79,000), and CA Centers Magazine
(Readership of 30,160)
2024 ACCOMPLISHMENTS (CONT’D)
ANNUAL SURVEY RESULTS
The Downtown Burbank Partnership frequently surveys businesses and property owners to gain feedback and insight on PBID activities and programs. In 2024, the PBID conducted fi ve surveys and received 187 total responses from businesses and property owners.
The year-end survey was distributed in December 2024 to obtain feedback on programs and accomplishments from the past year, and provide insight into the impact of the PBID on Downtown Burbank. A total of 22 survey responses were received.
Survey respondents were comprised of:
• 59% Restaurants
• 23% Retailers
• 18% Service Providers
THE 2024 YEAR-END RESULTS WERE AS FOLLOWS:
86%
68%
82%
91%
91%
91%
Are satisfi ed with the overall
cleanliness and maintenance
in Downtown Burbank
Feel there is enough
communication from
Downtown Burbank
and the PBID
Are aware of the events
and happenings in
Downtown Burbank
Are satisfi ed with
Hospitality and Social
Outreach Services
Are satisfi ed with the Holiday
Decorations in Downtown
Burbank
Feel that Downtown
Burbank is a safe place
TOP 10 REASONS TO CHOOSE
DOWNTOWN BURBANK
2.2 MILLION
POPULATION IN
20 MIN. DRIVE-TIME
AMC THEATER
RANKED TOP 3
GLOBALLY
MORE THAN
600 SHOPS
& RESTAURANTS
TOP LOCAL
EMPLOYERS
PRIME LOCATION
RIGHT OFF
THE I-5
FREEWAY
LARGEST IKEA
IN THE U.S.
9,000
PARKING SPACES
DEDICATED
ALFRESCO DINING
4.1 MILLION
VISITORS
ANNUALLY
AVERAGE HHI
OF $132K+
1 52
63 7
8 9
10 4
20 21Downtown Burbank Partnership / Annual Report Downtown Burbank Partnership / Annual Report ATTACHMENT 2 - 11
2024 ACCOMPLISHMENTS (CONT’D)
ECONOMIC
INDICATORS
ECONOMIC
INDICATORS
(CONT’D)
CITYWIDE INDICATORS:
DOWNTOWN INDICATORS:
Downtown Burbank is a mixed-use urban neighborhood known as the core of the City of Burbank. Featuring more than 600 shops, restaurants and businesses, Downtown Burbank is situated in the heart of the entertainment industry, and the area is renowned for its dynamic street scene, outdoor dining, and pedestrian orientation. Below are the economic indicators representing Burbank.*
2.2M
Population in a
10 miles radius
HOME TO TOP EMPLOYERS
Including: Cartoon Network, Nickelodeon,
The City of Burbank, and Tesla
4.1 MILLION AMC THEATERS LARGEST IKEA
IN THE US Visitors to Downtown
in 2024
Ranked Top 3
Globally Located in
Downtown Burbank
848
Brand new
housing units
$132K
Annual household
income
250K
Daytime population
165K
Workforce
population
6.5M
Annual Passengers at
Hollywood Burbank Airport
78%
Average annual
hotel occupancy
1,029
Total hotel rooms
in 4 major hotels
Sources: HDL, CoStar, STR, and Tourism Economics.
*The fi gures refl ected here are higher than average due to large vacancies at the Burbank Town Center.
Retail Vacancy
Rate Q4
15.3%
Offi ce Vacancy
Rate Q4
29.6%
Offi ce Rent Per
Square Foot
$3.36
Retail Rent Per
Sq. Ft. Q4
$3.84
DOWNTOWN BURBANK WAS HAPPY TO
WELCOME THE FOLLOWING BUSINESSES IN 2024:
NEW BUSINESSES
IN 2024
22 Downtown Burbank Partnership / Annual Report 23Downtown Burbank Partnership / Annual Report ATTACHMENT 2 - 12
GOAL: SUPPORT THE CONTINUED FORMATION OF
A LIVABLE AND WALKABLE NEIGHBORHOOD WITH
18-HOUR AMENITIES.
Downtown Burbank remains a top entertainment destination with new retailers and restaurants, enhanced capital improvements, and dedicated marketing and promotional eff orts. The popularity of the area has spurred an increase in private investment with projects such as The First Street Village, LaTerra Select Mixed-Use Development, and Home2 Suites with more projects in the pipeline.
UNDER CONSTRUCTION
FIRST STREET VILLAGE
First Street and Magnolia Boulevard
Estimated Completion Date: 2025
Mixed-use project consisting of three six-story buildings with 275 multi-family apartments and 18,876-square-feet of ground retail and commercial space. The property is the fi rst of its kind to include 14 aff ordable housing units.
FUTURE INVESTMENTS IN
DOWNTOWN BURBANK
APPROVED
LATERRA SELECT
777 Front Street (Zero Site)
Estimated Completion Date: 2025
A mixed-use project featuring 573 rental
units, a 307-room seven-story hotel, and
1,067 sq. ft. of ground retail. The residential
portion consists of an eight-story building
with one level of underground parking.
MIXED-USE DEVELOPMENT PROJECTS:
PROPOSED
AC HOTEL
550 N. Third Street
Estimated Completion Date: TBD
Six-story 196-room hotel with a 3,800
square foot ground-level restaurant and
three levels of subterranean parking.
Amenities to include a fi tness center,
lounge, pool, outdoor courtyard, and
rooftop viewing deck.
PROPOSED
HOME2 SUITES
129 E. Providencia Avenue
Estimated Completion Date: TBD
Five-story, 43,896 square foot hotel
with 84 rooms.
Downtown Burbank Partnership / Annual Report24 25Downtown Burbank Partnership / Annual Report ATTACHMENT 2 - 13
WHAT’S IN STORE FOR
» Updates to the AMC Walkway and the Orange Grove Ave. Paseo » Continuation of the One-Way Pilot Reconfi guration of San F
ernando Boulevard which will include pedestrian safety
enhanc
ements
» Addition of new district murals
2025
GOAL: PRESERVE AND IMPROVE THE AESTHETICS
OF DOWNTOWN THROUGH ENHANCEMENTS TO
CAPITAL INFRASTRUCTURE AND INCREASED
MAINTENANCE.
PROGRAMS INCLUDE:
CAPITAL IMPROVEMENTS
& MAINTENANCE
MARKETING & EVENTS
GOAL: PROMOTE DOWNTOWN BURBANK AS A VIBRANT
COMMERCIAL DESTINATION IN AN EFFORT TO INCREASE
VISITATION, CONSUMER SPENDING AND EVENTS.
PROGRAMS INCLUDE:
DEDICATED SHOPPING AND
DINING FOCUSED SOCIAL
MEDIA CAMPAIGNS
FOCUSED
PROMOTIONAL,
DIGITAL MARKETING
STRATEGIC EVENT PARTNERSHIPS:
» The Downtown Burbank Summer Arts Festival
» The Burbank Winter Wine Walk
» The Downtown Burbank Winter Arts Festival
» The Weekly Farmer’s Market
» The Weekly Cultural Market
Downtown Burbank Partnership / Annual Report26 Downtown Burbank Partnership / Annual Report 27 ATTACHMENT 2 - 14
ECONOMIC ENHANCEMENTS
GOAL: ENHANCE SAFETY AND PROVIDE HOSPITALITY AND SOCIAL OUTREACH SERVICES THROUGH AN AMBASSADOR PROGRAM.
Continuation of Hospitality and
Social Outreach Services
Coff ee with a Cop events to
promote safety and communication
with the Burbank Police Department
Homeless
Assistance
WHAT’S IN STORE FOR 2025 (CONT’D)
PROGRAMS INCLUDE:
LEASING SUPPORT & ADVOCACY
GOAL: MAINTAIN A LOW VACANCY RATE THROUGH
LEASING SUPPORT, BROKER OUTREACH, AND BUSINESS
CONCIERGE SERVICES.
Targeted leasing and business
advocacy eff orts to attract new
tenants and developments
The continuation of
dedicated broker focused
marketing materials, events,
and LinkedIn outreach
Working with the City to modify
ordinances and permitting to
simplify procedures and timelines
for new and current businesses
Business concierge
services to assist
businesses with City
permitting processes
Working with the City to
better manage and regulate
parking in Downtown
PROGRAMS INCLUDE:
Downtown Burbank Partnership / Annual Report28 29Downtown Burbank Partnership / Annual Report ATTACHMENT 2 - 15
DIRECTORS, BOARD & STAFF
CHAIR
Michael Cusumano, Cusumano Real Estate Group
VICE CHAIR
James O’Neil, Crown Realty & Development Inc.
TREASURER
Dominick Scarola, Burbank Community Member
SECRETARY
Ted Slaught, The Village Walk
BOARD
Voting Members
Mary Ann Barroso-Castanon, IKEA
Christine Deschaine, Kennedy Wilson
Erik Maenner, Burbank Town Center
Courtney Padgett, Assistant City Manager
Patrick Prescott, Community Development Director
Brett Warner, Lee and Associates
Parham Yedidsion, Evolution Strategic Partners LLC
Non-Voting Members
Brad Bucklin, Professional Literary Services
Mark Gangi, Gangi Architects
Jamie Keyser, Burbank Chamber of Commerce
STAFF
Simone McFarland, Assistant Community Development Director for Business and Economic Development, City of Burbank
Mary Hamzoian, Executive Director, Downtown Burbank Partnership & Economic Development Manager, City of Burbank
Marissa Cardwell, Operations Manager, Downtown Burbank Partnership & Senior Economic Development Analyst, City of Burbank
Aida Ofsepian, Economic Development Analyst, City of Burbank 30 Downtown Burbank Partnership / Annual Report 31Downtown Burbank Partnership / Annual Report ATTACHMENT 2 - 16
DTNBUR.COM
ATTACHMENT 2 - 17