Camarillo City Council
January 31, 2024

City of Camarillo and Sanitation District
City Council Strategic Planning Session FY 2024-25
January 31, 2024
Strategic
Planning
Overview￿and￿Progress￿on￿
Goals￿and￿Objectives
Productivity￿and￿Performance￿
Measurements
Project￿Updates
City￿Council￿Review￿and￿Discussion￿of￿FY￿
2024-25￿Goals￿and￿Objectives￿and￿
Action￿Strategies

MISSION
Dedicated to providing
effective and efficient
municipal services that
promote a high quality of
life, economic vitality, and
a safe environment for all.
2 431
Development and
Execution of the
Strategic Plan
Roadmap to Execution
Strategic￿Planning￿
Session
• City Council sets
Goals and Objectives
• Adopted at a future
City Council Meeting
Action￿Strategies
• Staff develops projects,
programs, activities to
support Objectives
• Operations and/or
Special Projects
• May require vetting
through Committee and
future Council action
Performance￿Measures
• Progress updates to
City Council
• Budgetary
Performance
Measures
• Community
Communications
Work￿Plans
• Approved Action
Strategies at
Department level will be
included in Work Plans
• Included in proposed
budget or future
appropriations
approved by City
Council
Productivity and
Performance Measurements

Total Citations 361.

Voluntary compliance 354.

Total of 20 Applications
Project Updates
• Public Safety
• Homelessness & Project Hope Support
• Healthy Camarillo
• Grant Funding and CIP Projects

Homelessness & Project Hope Support
PROJECT Hope is a program designed to provide resources to the population suffering from homelessness and mental illness within the City of Camarillo.

The following entities are partners in the program:

City of
Camarillo
Ventura County
Sheriff’s Office
Ventura County
Behavioral
Health
Ventura County
Whole Person
Care

Healthy Camarillo
2023 Activities
www.cityofcamarillo.org

HEALTHY CAMARILLO AD HOC COMMITTEE
• City of Camarillo staff met with City of Rancho Cucamonga to learn about “Healthy RC” initiative.
• Stakeholder Meeting: City of Camarillo, Camarillo Health Care District, and Pleasant Valley Recreation and Park District.
• Discussed possible partnership, roles, structure, and creation of a Steering Committee. • Contacted Ventura County Community Health Improvement Collaborative to learn about VC Community Health Needs Assessment.
2024 Planned Activities and Deliverables
www.cityofcamarillo.org
MOU
o Roles
o Structure
o Financial
parameters
Infrastructure
o Steering
Committee
o Communication
Strategy
Needs Assessment
o Partnership: CHIC
& CSUCI
o Camarillo-specific
data
o Priorities &
Objectives
Grant Funding for CIP Projects
Camarillo Hills Drain Replacement at Ventura Blvd.

Project No. SD-5052
Camarillo Hills Drain Replacement at Ventura Blvd.

Project No. SD-5052

Standby Power at City Facilities
Project No. CH-5067

Advanced Metering Infrastructure
Project No. WT-5080

Pleasant Valley Road Bike Lanes
Project No. ST-5006
Central Avenue Bike Lane
Project No. ST-5102

Water Reclamation Plant Upgrades
Project No. SS-5118 & 5119
Additional CIP Projects
Discussion on Progress
of Goals and Objectives
City Council Review and Discussion
of FY 2024/25 Goals and Objectives
and Action Strategies
Goals
• General￿guidelines￿
• Explain￿what￿City￿Council￿wants￿to￿
achieve￿for￿the￿community
• Overarching￿desired￿outcome￿in￿
response￿to￿a￿challenge,￿need￿or￿
problem.
• Long-term￿or￿span￿several￿years
Objectives
• Narrow￿the￿timeframe￿of￿goal
￿
• Define￿implementation￿steps￿to￿
attain￿goal
• Measurable￿enough￿to￿outline￿the￿
vision￿for￿reaching￿goal
• Broad￿enough￿to￿allow￿for￿multiple￿
"Action￿Strategies"
Action
Strategies
• Developed￿by￿staff￿to￿support￿
Objectives￿formed￿by￿City￿Council.
• Projects,￿tasks￿and/or￿programs￿to￿
achieve￿the￿objective￿that￿supports￿the￿
overarching￿goal.
• Tied￿to￿annual￿budget￿and￿availability￿
of￿staffing￿and￿fiscal￿resources.
• Council￿priorities￿are￿considered￿in￿
developing￿action￿strategies.

City Council Goals
FISCAL￿MANAGEMENT￿-￿￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿sound￿and￿ conservative￿financial￿practices￿to￿ensure￿the￿fiscal￿sustainability￿of￿the￿City.

COMMUNITY￿ENRICHMENT￿-￿￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿provide￿a￿safe￿and￿ enriched￿environment￿where￿people￿can￿live,￿work￿and￿play.

CALIFORNIA￿STATE￿UNIVERSITY￿CHANNEL￿ISLANDS￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿ maintain￿a￿close￿working￿relationship￿with￿the￿University LAND￿USE￿AND￿TRANSPORTATION￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿plan￿appropriate￿ land￿uses,￿streets,￿bikeways,￿infrastructure,￿and￿transit￿system.

ENVIRONMENT/RESOURCE￿MANAGEMENT￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿provide￿ cost-effective,￿efficient￿services￿to￿the￿public￿while￿minimizing￿impacts￿on￿the￿ environment.

City Council Goals
COMMUNITY￿REDEVELOPMENT￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿provide￿ opportunities￿to￿redevelop￿and￿develop￿commercial,￿industrial￿and￿residential￿areas￿to￿ improve￿services,￿businesses￿and￿housing,￿and￿to￿deter￿and￿alleviate￿blight.

ECONOMIC￿DEVELOPMENT￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿a￿positive￿ environment￿for￿new￿business,￿expansion￿and￿retention￿of￿existing￿businesses￿through￿ staff￿assistance￿and￿provision￿of￿efficient￿processing￿of￿proposals.

COMMUNITY￿RELATIONS￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿increase￿community￿ engagement￿and￿effective￿communication￿with￿the￿community.

GOVERNMENTAL￿RELATIONS￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿effective￿ communications￿with￿local,￿state￿and￿federal￿elected￿representatives￿and￿other￿local￿ public￿agencies￿including￿schools,￿parks,￿and￿special￿districts.

EMPLOYEE￿RELATIONS￿-￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿an￿optimum￿work￿ environment￿through￿competitive￿salaries,￿benefits,￿and￿training.

Fiscal Management
Goal:￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿sound￿and￿conservative￿financial￿ practices￿to￿ensure￿the￿fiscal￿sustainability￿of￿the￿City.

FY￿23/24￿Objectives

1. Pursue￿opportunities￿for￿diversification￿of￿City￿revenues￿through￿public￿and￿private￿ sources.

2. Continue￿to￿identify￿and￿implement￿means￿and￿methods￿for￿streamlining￿internal￿and￿ public-facing￿City￿operations.

Fiscal Management
Proposed￿New￿Objectives￿for￿FY￿2024/25

1. Develop￿and￿implement￿a￿City￿Infrastructure￿Strategic￿Financial￿Plan,￿aligned￿ with￿the￿adopted￿Capital￿Improvement￿Program,￿for￿planning￿and￿financing￿City￿ infrastructure￿needs￿for￿FY￿2024/25￿through￿FY￿2028/29.￿The￿Plan￿shall￿be￿ updated￿each￿fiscal￿year.￿
Community Enrichment
Goal:￿ It￿ is￿ the￿ goal￿ of￿ the￿ City￿ Council￿ to￿ provide￿ a￿ safe￿ and￿ enriched￿ environment￿where￿people￿can￿live,￿work￿and￿play.

FY￿23/24￿Objectives

1. Enhance￿community￿safety￿through￿continued￿emphasis￿on￿support￿of￿law￿ enforcement,￿expanded￿public￿awareness￿and￿educational￿programs. a. Increase￿awareness￿and￿participation￿in￿Neighborhood￿Watch￿Program. b.Develop￿and￿implement￿appropriate￿education,￿enforcement,￿and￿assistance ￿￿￿￿￿￿￿￿￿￿￿strategies￿to￿address￿homeless￿and￿mental￿health￿issues.

Community Enrichment
FY￿23/24￿Objectives
c. Maintain￿the￿City’s￿involvement￿and￿collaboration￿with￿the￿VC￿Sheriff’s￿ Department,￿VC￿Behavioral￿Health,￿and￿other￿agencies￿for￿assistance,￿as￿ appropriate,￿in￿helping￿law￿enforcement￿respond￿to￿homelessness￿and￿calls￿ involving￿mental￿health￿issues.
d.Develop￿and￿implement￿appropriate￿strategies￿to￿more￿effectively￿combat ￿￿￿￿￿￿￿￿￿crime.

Community Enrichment
FY￿23/24￿Objectives

2. When￿the￿District￿is￿ready￿to￿move￿forward,￿continue￿working￿with￿Pleasant￿ Valley￿Recreation￿and￿Park￿District￿to￿address￿Senior￿Center￿and￿community￿ recreation￿facility￿needs.

3. Explore￿various￿options￿for￿financially￿supporting￿the￿arts￿program￿and￿ways￿to￿ commission￿public￿art￿to￿celebrate￿the￿identity￿and￿history￿of￿Camarillo.

4. Explore￿opportunities￿to￿foster￿an￿inclusive￿and￿accessible￿environment￿for￿all,￿ including￿inclusivity￿and￿tolerance￿in￿our￿community.

Community Enrichment
FY￿23/24￿Objectives

5. Explore￿the￿establishment￿of￿a￿public/private￿community￿wellness￿initiative￿ (“Healthy￿Camarillo”)￿focusing￿on￿prevalent￿community￿health￿issues.

6.Explore￿opportunities￿to￿enhance,￿restore￿and￿beautify￿the￿community￿through￿ the￿involvement￿of￿volunteers.

Community Enrichment
Proposed￿New￿Objectives￿for￿FY￿2024/25

1. Explore￿opportunities￿to￿improve￿cell￿phone￿coverage￿within￿the￿City￿of￿ Camarillo.

2. Explore￿potential￿changes￿to￿the￿process￿and￿sources￿of￿funding,￿with￿an￿ objective￿of￿increasing,￿the￿level￿of￿City￿financial￿support￿for￿nonprofit￿ organizations￿serving￿City￿residents.

California State University ChanneI Islands
Goal:￿ It￿ is￿ the￿ goal￿ of￿ the￿ City￿ Council￿ to￿ maintain￿ a￿ close￿ working￿ relationship￿with￿the￿University.

FY￿23/24￿Objectives

1. Continue￿interaction￿with￿the￿University,￿including￿its￿President,￿regarding￿City,￿ University￿and￿student￿issues￿such￿as￿student￿services,￿housing,￿facilities,￿growth￿ projections,￿economic￿development￿opportunities,￿research￿opportunities￿and￿ the￿employment￿pipeline.

Land Use and Transportation
Goal:￿ It￿ is￿ the￿ goal￿ of￿ the￿ City￿ Council￿ to￿ plan￿ appropriate￿ land￿ uses,￿ streets,￿bikeways,￿infrastructure,￿and￿transit￿system.

FY￿23/24￿Objectives

1. Continue￿to￿seek￿improvement￿on￿local￿traffic￿issues￿that￿impact￿our￿City.

2. Continue￿to￿work￿with￿Caltrans￿and￿Ventura￿County￿Transportation￿Commission￿ to￿address￿improvements￿on￿the￿101￿Freeway￿and￿State￿￿Highway￿34.

3. Encourage￿efforts￿by￿County￿of￿Ventura￿and￿California￿State￿University￿Channel￿ Islands￿to￿create￿a￿bike￿trail￿from￿Calleguas￿Creek￿Bridge￿at￿Pleasant￿Valley￿Road￿ to￿California￿State￿University￿Channel￿Islands.

4. Evaluate￿potential￿measures￿to￿improve￿public￿transit.

Environment/Resource Management
Goal:￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿provide￿cost-effective,￿efficient￿ services￿to￿the￿public￿while￿minimizing￿impacts￿on￿the￿environment.

FY￿23/24￿Objectives

1. Continue￿to￿seek￿funding￿for￿recycled￿water￿storage.

2. Continue￿to￿emphasize￿water￿conservation￿measures.

3. Promote￿renewable￿energy￿generation￿and￿infrastructure￿projects￿in￿the￿city,￿ including￿electrical￿vehicle￿(EV)￿charging￿infrastructure￿and￿energy￿efficiency￿ improvements.￿

4. Expand￿community￿education￿and￿outreach￿regarding￿recycling,￿waste￿reduction,￿ hazardous￿materials,￿and￿organic￿waste.

Environment/Resource Management
FY￿23/24￿Objectives

5. Implement￿the￿transition￿of￿public￿transit￿and￿general￿use￿City￿vehicles￿and￿the￿ infrastructure￿necessary￿to￿reduce￿greenhouse￿gases￿by￿electric,￿hybrid,￿or￿by￿ other￿environmentally-friendly￿options.

Community Redevelopment
Goal:￿ It￿ is￿ the￿ goal￿ of￿ the￿ City￿ Council￿ to￿ provide￿ opportunities￿ to￿ redevelop￿ and￿ develop￿ commercial,￿ industrial￿ and￿ residential￿ areas￿ to￿ improve￿ services,￿ businesses￿ and￿ housing,￿ and￿ to￿ deter￿ and￿ alleviate￿ blight.

FY￿23/24￿Objectives

1. Develop￿alternate￿methods￿to￿move￿forward￿with￿housing￿and￿non-housing￿ projects￿without￿traditional￿redevelopment￿property￿tax￿increment￿and￿evaluate￿ financing￿opportunities￿for￿instituting￿such￿projects.

Community Redevelopment
FY￿23/24￿Objectives

2. Focus￿on￿the￿potential￿incremental￿redevelopment￿of￿the￿Camarillo￿Commons￿ Specific￿Plan￿area￿by:
a. Affirmatively￿engaging￿property￿owners￿in￿the￿Plan￿area;￿and b.Identifying￿incentives￿that￿the￿City￿could￿offer￿to￿property￿owners￿willing￿to￿ proceed￿with￿redevelopment￿projects￿in￿the￿Plan￿area.

3. Continue￿to￿assist￿other￿commercial￿property￿owners￿who￿have￿interest￿in￿ revitalizing￿their￿properties.

4. Evaluate￿various￿options￿for￿enhancing￿the￿livability￿and￿economic￿viability￿of￿ the￿Old￿Town￿area￿including,￿supporting￿grassroots￿efforts￿of￿a￿feasibility￿study￿ of￿a￿Business￿Improvement￿District.

Community Redevelopment
FY￿23/24￿Objectives

5. Encourage￿the￿development￿of￿appropriate￿infill￿housing￿projects￿that￿include￿ affordable￿housing￿opportunities￿to￿help￿address￿the￿housing￿crisis￿in￿our￿area.

Economic Development
Goal:￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿a￿positive￿environment￿ for￿new￿business,￿expansion￿and￿retention￿of￿existing￿businesses￿through￿ staff￿assistance￿and￿provision￿of￿efficient￿processing￿of￿proposals.

FY￿23/24￿Objectives

1. Aggressively￿implement￿the￿City’s￿adopted￿Economic￿Development￿Strategic￿ Plan.

2. Retain￿and￿expand￿a￿diverse￿and￿healthy￿small￿business￿environment￿in￿the￿City.

Community Relations
Goal:￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿increase￿community￿engagement￿ and￿effective￿communication￿with￿the￿community.

FY￿23/24￿Objectives

1. Enhance￿opportunities￿to￿engage￿youth￿regarding￿issues￿that￿concern￿them￿and￿ to￿develop￿future￿leaders.

2. Seek￿opportunities￿for￿community￿engagement￿as￿outlined￿in￿the￿ Communication￿Guidelines￿and￿through￿improved￿technology.

Governmental Relations
Goal:￿It￿is￿the￿goal￿of￿the￿City￿Council￿to￿maintain￿effective￿ communications￿with￿local,￿state￿and￿federal￿elected￿representatives￿and￿ other￿local￿public￿agencies￿including￿schools,￿parks,￿and￿special￿districts.

FY￿23/24￿Objectives

1. Prioritize￿communications￿with￿other￿local￿public￿agencies￿that￿serve￿Camarillo￿ residents￿and￿businesses.

2. Be￿proactive￿in￿defending￿the￿City’s￿interests￿concerning￿proposed￿legislation￿ and￿regulatory￿issues,￿including￿but￿not￿limited￿to￿legislative￿efforts￿to￿reduce￿ local￿municipal￿control￿in￿land￿use￿and￿housing￿decisions.

Employee Relations
Goal:￿ It￿ is￿ the￿ goal￿ of￿ the￿ City￿ Council￿ to￿ maintain￿ an￿ optimum￿ work￿ environment￿through￿competitive￿salaries,￿benefits,￿and￿training.

FY￿23/24￿Objectives

1. Promote￿and￿encourage￿sustainable￿best￿practices￿in￿the￿workplace￿consistent￿￿ with￿the￿Sustainability￿Master￿Plan￿and￿incentivize￿employees￿for￿personal￿work- related￿sustainability￿practices.￿
Existing FY 2023/24 City Council
Action Strategies
Community￿Enrichment
• City￿Council￿to￿receive￿a￿presentation￿on￿“Healthy￿Camarillo”. ￿Environment/Resource￿Management
• Begin￿implementation￿of￿the￿Wastewater￿Master￿Plan.
• Evaluate￿the￿feasibility￿of￿switching￿City￿facility￿accounts￿from￿SCE￿to￿ the￿appropriate￿CPA￿rate￿product.

Existing FY 2023/24 City Council
Action Strategies
Community￿Redevelopment
• Evaluate￿the￿feasibility￿of￿alternative￿statutory￿methods￿to￿provide￿financial￿ incentives￿to￿property￿owners￿to￿commence￿redevelopment￿projects￿in￿the￿ Camarillo￿Commons￿Specific￿Plan￿area.

Economic￿Development
• Evaluate￿specific￿opportunities￿to￿encourage￿increasing￿the￿expansion￿and￿ attraction￿of￿life￿science￿businesses￿in￿Camarillo,￿including￿research￿and￿ development￿(R&D)￿and￿testing￿of￿Cannabis.
• Engage￿the￿business￿community￿in￿exploring￿the￿enhancement￿and/or￿making￿ outdoor￿dining￿permanent.

Existing FY 2023/24 City Council
Action Strategies
Community￿Relations
• Explore￿the￿creation￿of￿Youth￿Council￿under￿the￿auspice￿of￿the￿Camarillo￿ Library.

Next Steps:
• Future￿Council￿Meeting￿-￿Adopt￿FY￿2024-25￿Strategic￿
Plan
• Budget￿Appropriations
• Present￿Action￿Strategies￿to￿Committees/City￿Council
• Incorporate￿into￿Work￿Plans