Market Analysis PSA
Camarillo Commons Strategic Plan
December 11, 2024
2 Ponderosa Drive
Daily Drive
Mobil Avenue
Arneill Road
Pickwick Drive
Ponderosa North
Shopping Center
Ponderosa
Shopping Center
3 § Adopted on February 14, 2007
§ Public improvements relied upon TIF
§ State eliminated Redevelopment Agencies in 2012
§ TIF no longer source of available funding for City
§ Market and housing laws have changed significantly
§ Minimal redevelopment to date
4 Ponderosa Shopping Center
Ponderosa North Shopping Center
5 City Council Goals & Objectives 2024/2025
Goal: It is the goal of the City Council to provide opportunities to redevelop and develop commercial, industrial, and residential areas to improve services, businesses, and housing, and to deter and alleviate blight.
Objective: Focus on the potential incremental redevelopment of the Camarillo Commons Strategic Plan area by:
a. Affirmatively engaging property owners in the Plan area; and b. Identifying incentives that the City could offer to property owners willing to proceed with redevelopment projects in the Plan area.
6 Recommendation
1. Find award of a Professional Services Agreement to prepare a market analysis for the Camarillo Commons Strategic Plan exempt from review under the California Environmental Quality Act (CEQA) pursuant to CEQA Guideline 15061(b)(3);
2. Authorize an appropriation of $100,000 from Community Development Account No. 101-1701- 417.32-01 from available General Fund Unassigned Fund Balance;
3. Authorize the City Manager to execute CC Agreement No. 2024-193 with The Natelson Dale Group, Inc. in the amount of $86,200;
4. Authorize a contingency $in the amount of $13,800, for a total not to exceed amount of $100,000; and
5. Authorize the City Manager to execute future amendments, documents, and Change Orders if required, up to the total not to exceed amount.