Economic Development Strategic
Plan Update
July 9, 2025
Economic Development Strategic Plan
ü Marketing & Outreach
ü Business Retention & Expansion
ü Entrepreneurial Development
ü Real Estate & Community Development
ü Workforce Development
ü Critical Infrastructure
ü Quality of Life
3 Marketing & Outreach
Establish a marketing program to
promote Camarillo as a place for:
• Target industries
• Entrepreneurial startups
• Tourism/conventions
• Shopping/dining
4 ChooseCamarillo.com
CALED
Award-Winning
Campaign
Marketing Metrics
Views
0 5000
10000
15000
20000
25000
30000
ED Website Views
+3,355%
2019 2024
Subscribers
0 500
1000
1500
2000
2500
3000
3500
ED Newsletter Subscribers
+1,506%
2019 2024
561,091 Social Media Impressions
6 Visit Camarillo
• Official destination marketing
organization for Camarillo.
• Promotes tourism, events, and
local attractions.
• 412 Thousand Website Views,
30.8 Million Impressions 2024
• Occupancy 78.8%, ADR $142
Business Outreach
8 Business Retention &
Expansion
• Business Outreach Program
• Business Advocate
• “Get-to-Yes” Team
Business Advocate
Tax Payment
Business Tax
Building
Building & Safety Occupancy Building, Electrical, Fire Codes Land Development
Public Works Engineering Grading Water and Sewer
Entitlement
Community
Development Allowed Uses Planning Commission Ministerial vs.
Discretionary
Get-To-Yes
PURCHASE
Consultation Team
ü Easily Accessible
ü Comprehensive
ü Expert Understanding
ü Positive Attitude
ü Solutions-Oriented
Get-To-Yes
PURCHASE
Consultation Team Wins
13 Entrepreneurial
Development
• Startup-Friendly City
• Incubator/Accelerator Programs
• Access to Capital
• Leverage Private Sector Startup
Resources
• Leverage Presence of Major
Institutional Assets and Key Industries
• Position Camarillo as a Place for
Innovation
Small Business Resources
Business Startup Guides & Highlights
Choosecamarillo.com/news
16 Real Estate &
Community Development
• Coordination of priority development
areas and key opportunity sites
• Development Streamlining
• Hotel / Conference Center
Development
• Retail Repositioning
• Office/Business Park Capacity
• Housing Diversification
Business Approval and Tax
3 weeks
3 hours
Priority Sites
Retail Repositioning
ZOA for Life Science and
Advanced Technology
Adopted a Zoning Ordinance Text Amendment
to the Camarillo Municipal Code to support the
continued growth of the life science and
advanced technology industries.
20 21
Home Occupation Streamlining
Removed requirement for inspections at home
occupations with office only operations.
22 Housing Diversification
101
very low- and low-income
83 moderate-income residents
793
above-moderate-income homes
977
New Housing Units
Mian Plaza
24 25
Workforce Development
• Talent Retention &
Recruitment
• Workforce
Development
Coordination
Job Fairs
27 Critical Infrastructure
• Highway 101 Improvements
• Other High-priority City
Infrastructure
• High-priority (non-City)
Infrastructure
Highway 101 Northbound Improvements
Broadband
30 Quality of Life &
Placemakeng
• Community Gathering Places
• Signature Events
• Other QOL Initiatives
• Promote development concepts and
community events that build on
Camarillo’s strong sense of place.
31 Camarillo Old Town Strategic Plan
32 Promoting Signature Events
33 Next Steps
Complete Old Town Strategic Plan
by Q4 2025.
Begin refresh of Economic
Development Strategic Plan by Q1
2026 with community input.
THANK YOU