AGREEMENT NO. 2022-161A
FIRST AMENDMENT TO PROFESSIONAL SEVICES AGREEMENT BETWEEN THE CITY
OF CAMARILLO AND SEARLE CREATIVE GROUP LLC FOR ECONOMIC DEVELOPMENT
MARKETING SERVICES
This First Amendment to Agreement No. 2022-161 (First Amendment) is entered into between the City of Camarillo, a California general law city and municipal corporation (“City”) and Searle Creative Group , a single-member LLC (“Consultant”), collectively referred to as the Parties. The effective date of this First Amendment is September 10, 2025.
RECITALS
A. On June 22, 2022, the City Council approved the Professional Services Agreement No. 2022-161 with Searle Creative Group LLC for economic development marketing services for three (3) years, effective June 23, 2022 through June 30, 2025 (Agreement).
B. The parties desire to amend the Agreement.
C. All capitalized terms not defined in this First Amendment have the meaning set forth in the Agreement
Section 1. Amendment. The Agreement is amended as follows:
i. Section 1, Term of Agreement, is deleted in its entirety and replaced with the following:
Subject to the provisions of Section 20 (Termination of Agreement), the term of this Agreement shall commence on the Effective Date and terminate on June 30, 2027.
ii. Effective July 1, 2025, Exhibit A, Scope of Services, is deleted in its entirety and replaced with Exhibit A, Scope of Services, attached hereto. iii. Effective July 1, 2025, the hourly rates in Exhibit B, Key Personnel & Compensation, are increased from $105.00 per hour to $115.00 per hour.
Section 2. Compensation and Payment. Total compensation under this Agreement, including reimbursement for actual expenses, shall not exceed $60,000 annually . This First Amendment is for a not -to-exceed amount of $ 120,000.00, for a total contract amount not to exceed $300,000.00.
Section 3. Continuation of Terms of Agreement. Except as expressly modified by this First Amendment, all other terms and provisions of the Agreement shall remain in full force and effect.
THE AUTHORIZED REPRESENTATIVES of the Parties have caused this First Amendment, Agreement No. 2022-161A, to be executed.
[Signatures on following page.]
.
CITY OF CAMARILLO
___________________________________
Greg Ramirez, City Manager
ATTEST:
____________________________________
Carrie Weal, City Clerk
CONSULTANT:
Searle Creative Group, a single-member LLC
____________________________________
Kellie Searle, CEO
Attachments: Exhibit A, Scope of Services
ECONOMIC DEVELOPMENT MARKETING
City of Camarillo Economic Development | June 25, 2025 | Page 1 proposal
CITY OF CAMARILLO ECONOMIC DEVELOPMENT
FISCAL YEARS 2026 AND 2 027 (TWO YEAR TERM)
The following estimate represents Searle Creative Group’s best efforts at describing solutions to meet project requirements for marketing and website maintenance as described by Georg Winkler, Economic Development Manager . By accepting this proposal, recipient hereby agrees that the information in this proposal shall not be disclosed to outside parties. Searle Creative reserves the right to review the costs associated with this proposal based on changes or additions to the scope of work made by you or your team members. This proposal is valid for sixty days. Thank you for the opportunity to present our ideas! marketing & website
maintenance
Searle Creative began in 2000 in a spare bedroom, born from a clever moment when a marketing director asked Kellie Searle—then a freelancer—to come up with a company name that would sound more impressive to the C-suite. (“Group” seemed like it might do the trick.) As demand grew, Kellie began assembling a team of talented freelancers who could expand her capabilities—especially in areas like web development. When the time came to build a full-time staff, she focused on hiring people who were not only highly skilled, but also genuinely great to work with. Her goal: to create a workplace that felt like the best job anyone had ever had. Today, Searle Creative is home to more than a dozen exceptional team members who seem to agree—much to Kellie’s gratitude and ongoing amazement.
WHO WE ARE
Searle Creative provides a full range of strategic and creative services, including award-winning graphic design, website development, and branding. Our multi-industry experience enables us to bring a fresh perspective to new projects. No fluff, no art for art’s sake, and no big egos. Plus, our team is fun and easy to work with.
Highlights
• American Advertising Federation Central Coast “ADDY Award” winner (multiple awards for print, digital, and web development)
• Featured on Pacific Coast Business Times’ Top Advertising Agencies, 2014-2025 • SBA Certified Woman Owned Small Business
• California State Certified Small Business
• SAM.gov registered with assigned UEI
For 25 years, Searle has produced high-quality, award-winning creative work, fostered great relationships with clients, gotten involved in the community, and kept growing. We’ve grown steadily and organically into one of the largest and most respected agencies in Ventura County. We’ve earned an outstanding reputation because we do the things we say we are going to do. Thank you so much for considering Searle Creative. thanks for inviting us back
Kellie Searle
CEO
ECONOMIC DEVELOPMENT MARKETING
City of Camarillo Economic Development | June 25, 2025 | Page 2
WEBSITE CONTENT UPDATES
• Content edits, general updates, page layout revisions • Blog posting and SEO articles
• Event calendar research and updates
• Image updates as opportunity allows
• New pages created as needed
WORDPRESS MAINTENANCE - BIANNUAL
Because WordPress is the content management system that runs about 43% of websites on the Internet, it is a popular target for hackers. Updates feature bug fixes, security and feature improvements, and performance enhancements.
Searle will review client’s website tech biannually to make sure everything is working in tip-top shape after upgrades.
If anything is not working properly, Searle will alert you and provide options for fixes. • Backup: Full site backup/restore point (includes all site files, database and settings). • Staging: Searle creates an exact replica of client’s live site to perform updates on FIRST, to ensure nothing changes on client’s live website without notice.
• Update Core & Plugins: On this staging site, Searle performs all plugin, core, theme & database updates needed.
PHOTOGRAPHY & VIDEO
Provide onsite photography, videography, and editing as needed, including:
• Images and video to accompany blog articles
• Capture new assets as requested by client
• Staff headshots and retouch
• Asset evaluation and finalization for delivery to client • New aerial imagery of industrial areas (without showing agriculture)
MARKETING CAMPAIGN SUPPORT
Collateral production as needed for marketing and special campaigns, including:
• Copywriting including blog and/or success story articles (1 per month) • Conduct interviews as needed
• Graphic design/layout for print and web
• Brochures and presentations
• Infographics and illustrations
• Project management, meetings, and communications
DIGITAL MARKETING
Keeping posts engaging and relevant, adding video and interactive elements, and publishing an e-newsletter can help Camarillo Economic Development build its social community, resulting in greater awareness of the City. • Social media consulting
• Content strategy/editorial calendar/copywriting, as needed • Social media posting/execution as requested by client • Social graphics, animations, and social video production, as needed • E-news layout and copywriting as needed
• Design, content & build e-newsletters
• Reporting
scope of services
All services are provided as requested by client , with the exception of WordPress Maintenance, which we schedule and complete on a biannual cycle.
ECONOMIC DEVELOPMENT MARKETING
City of Camarillo Economic Development | June 25, 2025 | Page 3 costs and terms
EXPENSES
Additional non-labor costs will also be invoiced, which may include expenses listed below. • Printing for brochures, programs, direct mail, and signage • Direct mail costs like addressing and postage
• Website hosting (est. $300.00 annual)
• ADA compliance plugins ($490.00 annual)
• Email campaign software
• Domain email hosting
• Search, social media, or print media buying costs
• Social media boosts
We will perform work on an as-needed basis as requested by you and your team. Searle uses time-tracking software to ensure accuracy, and we bill in .25 hour increments at a rate of $115/hour . Invoices are due Net 30. Services not explicitly listed as deliverables in this proposal should be considered as additional and out of scope of this proposal. If your organization for any reason wishes to terminate work before completion of a project, Searle will receive payment for the total number of hours we have invested in your project, at that point that we receive written notification.
Searle agrees that the maximum billable amount for labor and expenses is not to exceed $60,000 per fiscal year . our capabilities
Creative/Design
• Ads, Flyers, & Brochures
• Logos & Stationery
• Infographics
• Technical Illustrations
• Direct Mail
• Digital & Social Graphics
• Guides & Reports
• Product Catalogs
• Signage & Exhibits
• Event Materials
Marketing & Outreach
• Strategic Planning
• Event Marketing
• Online Marketing Strategy
• Copywriting & Editing
• Media Buying/OTT
• Press Releases & Distribution
• Branding & Identity
• Email Campaigns
• Enewsletters
• Powerpoint Presentations
Web Development
• Design & Development
• Content Management
• E-commerce
• ADA Compliance
SEO & Social Media
• Social Media Management
• SEO/Content Marketing
• SEM, PPC, OTT, Digital Ads
• Audits & Reporting
• GA4/Google Ads Certified
Photo/Video
• Full Production
• Commercial & Product
• Lifestyle & Destination
• Video Editing
• Sound Editing
• Video Animations
• Web & Social Videos
• Storyline Concepts
• Script Writing
• Test Inspection: After updating all necessary items, Searle will review client’s website with its 32-point checklist and verify nothing is broken.
• ADA: Searle will review and test for continued compatibility with current WCAG standards and alert the client to any major issues that cannot be fixed in the allotted maintenance time. • Live Upgrades: Once Searle has tested all updates Searle will push them to the client’s live site. This ensures the client’s website stays up and secure during the whole process. • Live Inspection: Searle will review client’s site once more to ensure everything is perfect. • Feedback: Searle will let client know that its site has been updated and if anything needs the client’s attention.