Economic Development Subcommittee &
Advisory Committee
City of Campbell, 70 N. First St., Campbell, California
SPECIAL MEETING OF THE ECONOMIC DEVELOPMENT SUBCOMMITTEE &
ADVISORY COMMITTEE
Monday, August 28, 2023 – 9:00 a.m.
Campbell Community Center, Roosevelt Room Q-80 – 1 West Campbell Ave.
CALL TO ORDER
PHASE II BRAND STORY WORK SESSION
ADJOURN
In compliance with th e Americans with Disabi lities Act, liste ning assisti ve devices are available for all meetings held in the City Council Chambers. If you require accommodation, please contact the City Clerk’s Office, (408) 866-2117, at least one week in advance of the meeting.
9:05 1. Introductions/Purpose of Work Session
• Leslie Parks, City of Campbell Economic Development
Manager
9:10 2. Place Branding Overview
• Audrey Taylor
• Brian Curtis
3. Power of Brand & Messaging
• Michael Coogan
4. Foundation
5. Brand Architecture & Pillars
• Audrey Taylor
• Brian Curtis
10:00 BREAK
10:15 –
10:45
6. Campbell’s Conceptual Story - Visuals
• Audrey Taylor
• Brian Curtis
10:45 –
11:00
7. Campbell’s Brand Story
• Brian Curtis
11:00 –
11:45
8. Brand Architect Consistency
9. Concepts & Talking Points
11:45 –
12:00
10. Public Comment
11. Next Steps