ECONOMIC DEVELOPMENT SUBCOMMITTEE
Staff Report
Meeting Date: Oct. 17, 2022
To: Economic Development Subcommittee
From: David Graham, Chief Innovation Officer
Staff Contact: David Graham, David.graham@carl sbadca.gov Subject: Carlsbad Business Organization and Business Update Recommended Action
Receive an informational report from Carlsbad business organizations and busine sses, discuss and provide recommendation s.
Next Steps
Staff will continue to engage with Carlsbad business organizations and businesses to support the local economy, business programming, and businesses themselves.
Discussion
Carlsbad businesses fuel the city's economic vitality and Carlsbad' s business organizations play a critical role in supporting them . This item provides a regular opportunity to hear an update from Carlsbad business organizations, including the Carlsbad Chamber of Commerce, Carlsbad Village Association, and Visit Carlsbad, as well as from key Carlsbad businesses as needed , on current programs and initiatives, perceived challenges, and opportunities for engagement.
During this item, updates will be given by:
1. Carlsbad Chamber of Commerce
2. Carlsbad Village Association
3. Visit Carlsbad
Public Notification
Public notice of this item was posted in keeping with the Ralph M . Brown Act and was available for public viewing and review at least 24 hours before the scheduled meeting date.
Exhibits
None.
Oct. 17, 2022 Item #1 Page 1 of 1
CARLSBAD BUSINESS ORGANIZATION AND
BUSINESS UPDATES
• Recommendation: Receive an informational report from Carlsbad business organizations and businesses, discuss and provide recommendations.
Item 1
{city of
Carlsbad
BUSINESS ORGANIZATION UPDATES
• Carlsbad Chamber of Commerce
• Carlsbad Village Association
• Visit Carlsbad
■ ■ ■
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(city of
Carlsbad
2022 occupancy - 76.7%
2019 occupancy - 82.7%
2022 ADR - $264.30
2019 ADR - $213.95
2022 RevPAR - $202.83
2019 RevPAR - $176.92
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Tab 2 - Multi-Segment
Visit Carlsbad
For the month of: August 2022
0cc %
2022 2021
City of Carlsbad, CA+ 68.4
San Diego County , CA 71.7
San Diego/La Jolla, CA 78.6 70.2
Sea World/Old Town/Airport , CA 77.6 73.3
Santa Barbara , CA+ 82.5 79.0
I Palm Springs , CA 45.3 47.0
Anaheim , CA 67.1 69.9
lsanta Monica, CA+ 82.4 71.7
City of Oceans ide, CA+ 67.3 62.9
I city of Dana Point , CA+ 66.6 60.0
City of Newport Beach , CA+ 67.9 61.7
Huntin ton Beach , CA+ 75.7 73.5
ADR
2022
264.30
228.34
300.59
249.72
380.55
150.99
120.11
456.82
195.59
501.50
414.84
321.62
Current Month - August 2022 vs August 2021
RevPAR Percent Change from August 2021
Room
2021 2022 2021 0cc ADR RevPAR Room Rev Avail
246.4 1 202.83 168 .65 12.1 7.3 20.3 20.2 -0.1
203.17 177 .07 145 .64 8.2 12.4 21.6 20.6 -0.8
267.92 236.22 188.20 11.9 12.2 25.5 26.5 0.7
231.18 193.77 169.52 5.8 8.0 14.3 15.3 0.9
364.70 313.80 288.01 4.4 4.3 9.0 9.3 0.3
149.83 68.42 70.38 -3.5 0.8 -2.8 -2.7 0.0
107.01 80.62 74.85 -4.0 12.2 7.7 5.4 -2.2
382.47 376.52 274.10 15.0 19.4 37.4 32.9 -3.3
177.85 131.70 111.94 7.0 10.0 17.7 17.7 0 .0
491.10 334.21 294.73 11 .0 2.1 13.4 13.3 -0.1
403.80 281.59 249.05 10.1 2.7 13.1 13.1 0.0
285.21 243.58 209 .64 3.0 12.8 16.2 12.3 -3.3
Year to Date - August 2022 vs August 2021
0cc % ADR RevPAR Percent Change from YTD 2021
Room Room Room
Sold 2022 2021 2022 2021 2022 2021 0cc ADR RevPAR Room Rev Avail Sold
12.1 72.9 59.3 233.59 193.77 170 .21 115.00 22.8 20.6 48.0 52.7 3.2 26.7
7.3 74.3 60.3 206.52 162.78 153.37 98.09 23.2 26.9 56.4 56.8 0.3 23.6
12.7 75.7 57.5 259.17 212.18 196.25 122.10 31.6 22.1 60.7 61.1 0.2 31.9
6.7 73.2 60.6 218.85 189.91 160.27 115 .03 20.9 15.2 39.3 39.4 0.1 21.0
4.8 74.7 66.4 329.23 285.33 246.01 189.4 2 12.6 15.4 29.9 30.0 0.1 12.6 -3.5 61 .2 50.1 234.29 171.40 143.41 85.90 22.1 36.7 66.9 69.9 1 .8 24.3 -6.1 71.7 64.2 120.08 91.23 86.07 58.58 11.6 31.6 46.9 57.8 7.4 19.9
11.3 75.4 54.1 418.97 327.51 316.11 177.12 39.5 27.9 78.5 82.3 2.2 42.5
7.0 67.5 62.5 177.49 137.75 119.73 86.15 7.9 28.8 39.0 47.3 6.0 14.3
10.9 61.2 41.7 428.02 436.07 261.92 181.77 46.8 -1.8 44.1 48.4 3.0 51.2
10.1 60.4 49.1 364.12 327.61 219.97 160.70 23.2 11.1 36.9 39.4 1.9 25.4 -0.4 71.0 61.1 279 .00 239.09 198 .09 146.16 16.1 16.7 35.5 34.6 -0.7 15.3 2022 Destination Rebrand: Research Phase
1,250 surveys of potential visitors in target markets (Los Angeles, San Francisco, Las Vegas, Dallas, Phoenix)
3 focus groups
238 resident surveys
Social media sentiment analysis
Competitive audit of 6 destinations
Meeting planner survey
14 hours of local stakeholder interviews
Elevate the Brand
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Elevate the Brand
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carlsbad
// BRAND ARCHITECTURE - STRATEGIC POSITIONING
STRATEGIC POSITIONING
REASONS TO BELIEVE
KEY MESSAGE PILLARS
PERSONALITY
FOUNDATIONAL
EQUITIES
EXPER IENCES YOU CAN'T
FIND IN OTHER REGIONS
SOUTHERN CALIFORNIA'S
COASTAL PLAYGROUND
SEVEN MILES OF
PRISTINE BEACHES
ATTRACTIONS
ACCESSIBLE FAMILY-FRIENDLY
ATTRACTIONS INCLUDING LEGOLAND
CALIFORNIA, FLOWER FIELDS,
SHOPPING , A CHARMING DOWNTOWN
VILLAGE , AND CHAMPIONSHIP GOLF
COURSES
WIDE VARIETY OF
ACCOMMODATIONS
WIDE RANGE OF ACCOMMODATIONS
FROM LEGENDARY RESORTS WITH
WORLD-CLASS SPAS, TO FAMILY
FRIENDLY HOTELS , AND BUDGET
ACCOMMODATION
RESIDENTS AND BUSINESSES
WHO ARE FOCUSED ON
THOUGHTFUL EVOLUT ION
OUTDOORS
SEVEN MILES OF PRISTINE ,
ACCESSIBLE BEACHES, HIKING
AND BIKING TRAILS , LAGOONS, STATE
PARKS WITH CAMPING ON THE BEACH
CHILJ.!, CHARMING, OeTIMISTIC, AND FORWARD-THINKING
FAMILY-FRIENDLY COASTAL TOWN BEAUTIFUL SCENERY
Elevate the Brand
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