CITY OF CARMEL-BY-THE-SEA
City Council
Staff Report
March 3, 2026
ORDERS OF BUSINESS
TO: Honorable Mayor and City Council Members
SUBMITTED BY: Todd Trayer, Police Chief
APPROVED BY: Brandon Swanson, Acting City Administrator SUBJECT: 2026 Car Week Discussion and Direction
RECOMMENDATION:
Recommendation: Receive the Car Week Report. Authorize staff to pilot a limited downtown managed parking program on Thursday-Saturday evenings of Car Week 2026, returning after the event with data and analysis for future consideration.
BACKGROUND / SUMMARY:
This discussion reviews the history and evolution of Car Week and its impact on Carmel-by-the-Sea. In recent years, we have observed a noticeable shift in how the City’s environment is affected during this period.
This report summarizes two community listening sessions hosted by the Police Department, attended by City Administration and members of our City team. It outlines outreach conducted since the 2025 Car Week and captures both what the community values about the events and the concerns expressed — particularly related to noise, vehicle speeds, enforcement levels, and nighttime safety.
The report evaluates impacts on both residential and business communities, including public safety costs, overtime expenditures, accessibility, and overall livability during the week. It also details operational changes the Police Department is implementing to address speeding, enhance pedestrian safety, and deter illegal activity.
A similar presentation was delivered to the Community Activity Committee on February 17, 2026. The Committee recommended that City Council review the concept of a ATTACHMENT 3
downtown managed parking program for Thursday through Saturday of Car Week 2026.
This report includes input from an event organizer and outlines the logistical considerations, as well as the potential benefits and drawbacks, of implementing an evening managed parking program.
Recommendation: Receive the Car Week Report. Determine if Council wishes to authorize staff to pilot a limited downtown managed parking program on ThursdaySaturday evenings of Car Week 2026, returning after the event with data and analysis for future consideration.
FISCAL IMPACT:
If the managed parking pilot program is approved by Council, the City has the potential to collect $21,822 in permit fees.
PRIOR CITY COUNCIL ACTION:
Car Week After-Action Report (November 2025)
ATTACHMENTS:
None
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REDLINE DRAFT 5.4.26
REVOCABLE LICENSE AGREEMENT
BY AND BETWEEN
CITY OF CARMEL-BY-THE-SEA
AND
GOOD ROOTS INC
This Revocable License Agreement (“Agreement”) is made and entered into this 5th day of May, 2026, by and between CITY OF CARMEL-BY-THE-SEA, a general law city and municipal corporation (“CITY”), and GOOD ROOTS INC, a California corporation (“LICENSEE”). CITY and LICENSEE may be referred to herein individually as a “Party” and collectively as the “Parties.” The Parties agree as follows:
1. TERM OF AGREEMENT
1.1. Term. This Agreement commences on May 5, 2026 , and continues in full force and effect through August 31, 2026, unless earlier terminated or extended as provided elsewhere in this Agreement.
1.2 Extension of Term. The term of this Agreement (“Term”) may be extended by an amendment to this Agreement executed by the Parties in writing. It is the intent of CITY that this Agreement has an initial Term with possible extensions if agreed to in writing by the Parties, subject to CITY‘s annual review and LICENSEE’s objectively satisfactory performance of its obligations pursuant to this Agreement.
2. RESPONSIBILITIES OF LICENSEE
2.1. Services. LICENSEE agrees to perform all services (collectively, “Services”) reasonably necessary for the completion of the tasks and services set forth in attached Exhibit “A,” which is incorporated by reference, entitled “Scope of Services”.Car Week Downtown Parking Management Plan.”
2.2. Personnel. LICENSEE represents that it employs or will employ, at its own expense, all personnel required for the performance of the Services.
2.3. Supervision and Qualifications. LICENSEE represents that the Services will be performed by LICENSEE, or under its direct supervision, and that all personnel engaged in such work are fully qualified and authorized and permitted under applicable State and/or local law to perform such Services.
2.4. Subcontracting. LICENSEE cannot subcontract for or assign to any third party any portion of LICENSEE’s obligations to perform the Services without CITY’s prior written approval.
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2.5. City Liaison. CITY designates the following person as CITY’s liaison with the LICENSEE Police Chief Todd Trayer. (“City Liaison”).
2.6. LICENSEE Representative. LICENSEE designates the following person to be LICENSEE’s representative: Nile Estep (“Licensee Representative”). The Licensee Representative will work closely with the City Liaison as the primary contact for coordinating and executing upon LICENSEE’s performance of the Services.
2.7. Replacement of Representative. The Licensee Representative cannot be replaced by LICENSEE without CITY’s prior written approval.
2.8. Compliance with Laws. LICENSEE must comply with all applicable law in performance of the Services including, without limitation, the Carmel Municipal Code and all requirements imposed by the CITY’s Police Chief, or designee, for traffic control and public safety.
2.9. Changes to Services. CITY may request minor modifications to the scope of Services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, provided such changes do not create substantial burdens on LICENSEE. All such changes must be authorized in writing, executed by LICENSEE and CITY. The cost, credit, liability or time extension resulting from any changes in the Services will be determined in accordance with written agreement between the Parties.
2.10 Financial Responsibility. LICENSEE, except as otherwise indicated in this Agreement, is solely responsible for all expenses, costs, liabilities, and losses incurred in furtherance of this Agreement and/or related to the Services. CITY does not have any liability or responsibility for the payment of any losses suffered or liabilities incurred by LICENSEE arising from performance of the Services except to the extent directly or proximately caused, in whole or in part, by willful, intentional, or negligent act(s) of the CITY or its officers, officials, employees, agents, contractors, and/or representatives.
3. RESPONSIBILITIES OF CITY
3.1. Information and Support. CITY will provide to LICENSEE full information regarding its requirements for the Agreement, and furnish LICENSEE with all information, data, reports, maps, and records which are available within the offices of CITY and are necessary for LICENSEE’s performance of the Services.
3.2. Permits and Approvals. CITY will assist LICENSEE in obtaining necessary permits and approvals from CITY departments and provide coordination with other governmental agencies as needed for LICENSEE’s performance of the Services.
3.3. Use of City Property - Revocable License. This Agreement is a revocable license (not a lease and not conveying any property interest) to LICENSEE to use designated portions of Ocean Avenue, Dolores Street, and other City downtown streets, on-street parking spaces, and public areas as specified in Exhibit “A” to facilitate LICENSEE’s performance of the Services, subject to:
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3.3.1. CITY’s right to access and use such areas for public safety and emergency services;
3.3.2. CITY’s right to immediately suspend, relocate, or immediately terminate this Agreement as necessary to protect public safety;
3.3.3. Protection of CITY’s property and infrastructure;
3.3.4. Restoration of all areas subject to the Services to pre-event condition; and/or
3.3.5. Specific blocks, times, and conditions approved by the CITY Police Chief or designee.
This Agreement is temporary and does not create any property right or exclusive use beyond the specific approved event dates and times.
3.4. Public Safety Services. CITY will coordinate provision of police, fire, and emergency medical services as required for public safety during Car Week events.
4. COMPENSATION AND FEES
4.1. License Fee. LICENSEE must pay CITY a license fee for the period of the performance of the Services in the amount of $21,822.00 which is due by July 1, 2026.
4.2. Charges for Parking. In connection with LICENSEE’s performance of the Services, LICENSEE will charge persons parking vehicles on Ocean Avenue the amount of $200 per parked car per day for the period of 5 p.m.. to 10 p.m. and for parking on other downtown streets the amount of $100 per car per day for the period of 5 p.m. to 10 p.m. (collectively, “Charges”) on the dates of August ___, 2026 through and including August ____, 2026 .
4.3. City Residents. There will be no charge for parking by City residents except for parking on Ocean Avenue.
5. TERMINATION OR SUSPENSION OF AGREEMENT
5.1. Termination by CITY. CITY may terminate this Agreement for any reason related to public interest or due to LICENSEE’s reasonably unsatisfactory performance of the Services upon providing LICENSEE eight (8) hours advance written notice. Any fees paid by LICENSEE shall be prorated based on the effective date of termination, and CITY shall refund to LICENSEE any unused portion of such fees corresponding to the period after cancellation.
5.2. Termination for Cause. CITY may immediately terminate this Agreement for cause upon written notice if LICENSEE:
A. Fails to perform any material obligation under this Agreement B. Violates any applicable law, regulation, or permit condition C. Fails to maintain required insurance coverage
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D. Engages in fraud or misrepresentation
E. Becomes insolvent or files for bankruptcy protection
5.3. Termination by LICENSEE. If this Agreement is terminated by LICENSEE without cause, then LICENSEE is liable to CITY for any and all expenses and costs incurred by CITY in furtherance of the CITY completing the Services and for any other damages which CITY may sustain by direct reason of such termination.
5.4. Effect of Termination. Upon termination:
5.4.1. LICENSEE must immediately cease using CITY property and intellectual property.
5.4.2. LICENSEE must remove all LICENSEE equipment, materials, and temporary structures from property within the CITY within three hours
5.4.3. LICENSEE must restore all City property used by LICENSEE in performing the Services to pre-event condition.
5.4.4. All financial obligations of the respective Parties, whether arising from this Agreement or otherwise, through the date of termination remain due and payable.
5.4.5. Articles 8, 9, and provisions regarding indemnification and insurance survive termination.
6. EMPLOYMENT PRACTICES OF LICENSEE
6.1. Non-Discrimination. In connection with its performance of the Services, LICENSEE cannot discriminate against any LICENSEE employee or applicant for employment with LICENSEE on the basis of race, religion, color, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic under applicable law.
6.2. Affirmative Actions. In connection with its performance of the Services, LICENSEE must take affirmative actions to ensure that LICENSEE’s employees and employment applicants are treated during their employment without regard to their race, religion, color, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic.
6.3. Subcontractor Requirements. These provisions must be included in any LICENSEE subcontracts relating to the Services.
7. CONFLICTS OF INTEREST
7.1. City Officials and Employees. No officer or employee of CITY can have any interest, direct or indirect, in this Agreement or the proceeds thereof during his or her tenure with CITY or for a period of one year thereafter. This section will survive termination of the Agreement.
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7.2. LICENSEE Interests. LICENSEE covenants on behalf of itself and its employees, that it has, at the time of the execution of this Agreement, no interest, direct or indirect, which would conflict in any manner or degree with the performance of services required under this Agreement, nor will it acquire any such interest at any time during such performance of services. LICENSEE further covenants that during the performance of this Agreement, no person having any such interest may be employed by LICENSEE.
7.3. Disclosure Requirements. The Parties covenant and agree that, to their best knowledge, no member of the City Council, nor any officer or employee of CITY has any interest, whether contractual, non-contractual, financial or otherwise direct or indirect, in this Agreement or in the business of subcontracting work required under this Agreement; and that if any such interest comes to the attention of either Party at any time during the performance of this Agreement, a full and complete disclosure of such information must be made in writing to the other Party, even if such interest would not be considered a conflict of interest under applicable laws.
7.4. No Brokerage Fees. LICENSEE covenants that it has not employed or retained any person or company to solicit or secure this Agreement; and that it has not paid or agreed to pay any person or company any fee, commission, percentage, brokerage fee, gift, or other compensation, contingent upon or resulting from the award or making of this Agreement.
For breach or violation of this covenant, CITY has the right to annul this Agreement without liability, or in its discretion to deduct from the contract price, or otherwise recover, the full amount of such fee, commission, percentage, brokerage fee, gift, or contingent fee.
7.5. Political Activities. LICENSEE cannot disseminate mailers, flyers, newsletters, magazines or any other written materials in connection with Car Week that contain City Council Member names, pictures or likenesses for political purposes. This provision does not apply to press releases, news articles, reporting coverage, magazine articles, and other feature articles authored by LICENSEE or media outlets reporting on Car Week.
8. INSURANCE AND INDEMNIFICATION
8.1. Insurance Requirement. LICENSEE must procure and maintain insurance against claims for injuries to persons or damages to property, which may arise from or in connection with LICENSEE ’s performance of the Services. The cost of such insurance is borne by LICENSEE. CITY may terminate this Agreement for LICENSEE ’s failure to procure and/or maintain the proper insurance upon the terms set forth in Section 5.2 of this Agreement.
8.2. Required Coverage. Before commencing performance under this Agreement, and at all other times this Agreement is effective, LICENSEE will procure and maintain the following types of insurance with coverage limits complying, at a minimum, with the limits set forth below:
Type of Insurance Minimum Limits
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Commercial General Liability $2,000,000 per occurrence
$4,000,000 aggregate
Automobile Liability $1,000,000 combined single limit
Workers’ Compensation Statutory limits
Employers’ Liability $1,000,000 per accident
Excess/Umbrella Liability $5,000,000 per occurrence
Event Cancellation (if applicable) As mutually agreed
8.3. Commercial General Liability Requirements. LICENSEE’s commercial general liability insurance will meet or exceed the requirements of the most recent ISO-CGL Form, or equivalent. LICENSEE’s liability insurance policies will be endorsed to name CITY, its officials, employees, and volunteers as “additional insureds” under said insurance coverage and to state that such insurance will be deemed “primary” such that any other insurance that may be carried by CITY will be excess and non-contributory. Such insurance will be on an “occurrence,” not a “claims made,” basis and will not be cancelable or subject to reduction except upon 30 days prior written notice to CITY.
8.4. Automobile Coverage. LICENSEE’s automobile coverage will be written on ISO Business Auto Coverage Form or equivalent, including coverage for all owned, hired, and non-owned vehicles used in connection with LICENSEE’s performance of the Services. .
8.5. Certificates of Insurance. LICENSEE will furnish to CITY duly authenticated Certificates of Insurance and required endorsements evidencing maintenance of the insurance required under this Agreement and such other evidence of insurance or copies of policies as may be reasonably required by CITY from time to time. Insurance must be placed with insurers with a current A.M. Best Company Rating equivalent to at least a Rating of “A:VII” and licensed to do business in California.
8.6. Failure to Maintain Insurance. Notwithstanding Section 5.2 of this Agreement, should LICENSEE, for any reason, fail to obtain and maintain the insurance required by this Agreement, CITY may obtain such coverage and LICENSEE shall reimburse the CITY for that expense or the CITY may terminate this Agreement.
8.7. Cancellation Notice. Each insurance policy required by this Agreement must be endorsed to state that coverage cannot be cancelled except after 30 days prior written notice by mail has been given to CITY, or 10 days’ notice if cancellation is due to nonpayment of a premium.
8.8. Additional Insured Requirements. All LICENSEE insurance policies naming CITY as additional insured must:
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8.8.1. Provide primary coverage without contribution from any insurance carried by CITY;
8.8.2. Cover CITY’s vicarious liability as well as liability assumed by LICENSEE under this Agreement; and
8.8.3. Apply to claims arising out of LICENSEE ’s operations, whether by LICENSEE or subcontractors.
8.9. INDEMNIFICATION. LICENSEE agrees to the following:
8.9.1. LICENSEE will defend, indemnify, and hold harmless CITY and all its officers, officials, employees, agents, volunteers, and representatives from and against any and all claims, demands, actions, suits, proceedings, losses, costs, damages, liabilities, and expenses (including, without limitation, reasonable attorney’s fees and costs of litigation) of any character arising from or in connection with LICENSEE’s negligence or willful misconduct in the performance of the Services and/or breach of this Agreement.
This indemnification obligation is subject to offsets against such loss or damage to the extent arising from CITY’s negligence or willful misconduct.
8.9.2. Defense Obligation. Should CITY be named in any suit, or should any claim be brought against it by suit or otherwise, whether the same be groundless or not, arising from or related to LICENSEE’s negligence or willful misconduct in the performance of the Services, LICENSEE will defend CITY (at CITY’s written request and with counsel approved by to CITY, which approval shall not be unreasonably withheld) and will indemnify CITY for any judgment rendered against it or any sums paid out in settlement or otherwise.
8.9.3. For purposes of this Article, “CITY” includes CITY’s officers, officials, employees, agents, volunteers, and representatives.
8.9.4. It is expressly understood and agreed that the foregoing provisions will survive termination of this Agreement.
8.9.5. LICENSEE acknowledges that it has fully informed itself of the contents and meaning of this indemnification agreement, and has executed it with full knowledge thereof, and that the terms are contractual and not a mere recital.
8.10. Subcontractor Insurance. LICENSEE agrees to obtain from all subcontractors certificates of insurance evidencing coverage for general liability, workers’ compensation, and auto liability insurance. All insurance endorsements must contain an additional insured endorsement naming “CITY OF CARMEL-BY-THE-SEA, its elected and appointed officials, employees, agents, and volunteers as additional insureds.” Policy must apply on a primary basis. Any insurance or self-insurance maintained by CITY is non-contributory to LICENSEE ’s policy.
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9. FORCE MAJEURE
9.1. Excused Performance. Neither LICENSEE nor CITY will be deemed to be in default if performance of the obligations required in this Agreement is delayed or becomes impossible or impracticable because of any natural disaster, war, terrorist act, earthquake, fire, flood, extreme weather conditions, strike, epidemic, pandemic, act of federal, state, or local government (including CITY in its regulatory and police power capacity), its agencies or officers, or any other legitimate cause beyond the reasonable control of the parties (individually and/or collectively, “Force Majeure Event”).
9.2. Extension of Time. On the occurrence of any Force Majeure Event, CITY, in addition to any other rights and remedies it may have, may elect, by giving notice to LICENSEE, to extend the term of the Agreement or reschedule Car Week. In the event of any such extension or rescheduling, specific dates, periods, and time requirements referred to in the Agreement will be postponed or extended accordingly. The Parties will make a good faith effort to negotiate new dates.
9.3. Allocation of Losses. Each Party assumes responsibility for its own losses, expenses, and/or other liabilities that result from this Agreement being delayed or becoming impossible to perform because of a Force Majeure Event. CITY has no duty or obligation to pay for any portion of any such losses, expenses, and/or other liabilities incurred by LICENSEE as a sole, direct result of a Force Majeure Event.
9.4. Cancellation Decision. In the event of extreme weather, natural disaster, public health emergency, or other adverse conditions not constituting a Force Majeure Event, CITY Administrator can make the final determination to postpone or cancel Car Week in the Administrator’s sole discretion after consultation with LICENSEE. In such event, the Parties will negotiate in good faith regarding allocation of costs already incurred and any partial license fees based on the City’s fee schedule.
9.5. Suspension of Financial Obligations. Financial reporting obligations under Article 5 are suspended if Car Week is cancelled or substantially curtailed due to force majeure. The parties will negotiate in good faith regarding any payments or reimbursements due under such circumstances.
10. GENERAL PROVISIONS
10.1. Independent Contractor Status. This Agreement is by and between CITY and LICENSEE and is not intended, and cannot be construed, to create the relationship of agent, servant, employee, partnership, joint venture, or association, as between CITY and LICENSEE. The employees and agents of one Party are not the employees or agents of the other Party for any purpose whatsoever. LICENSEE and its employees are independent contractors and are not employees of CITY. LICENSEE is solely liable and responsible for providing all compensation and benefits to, or on behalf of, all persons performing work pursuant to this Agreement. CITY has no liability or responsibility for the payment of any salaries, wages, unemployment benefits, Federal, State, or local taxes, or other compensation, benefits, or taxes for any personnel provided by or on behalf of LICENSEE.
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LICENSEE understands and agrees that all persons performing work pursuant to this Agreement are, for purposes of worker’s compensation liability, solely employees of LICENSEE and not employees of CITY. LICENSEE is solely liable and responsible for furnishing all worker’s compensation benefits to any person as a result of any injuries arising from or connected with any work performed by or on behalf of LICENSEE hereunder. LICENSEE agrees to indemnify, defend with counsel acceptable to CITY, and hold CITY harmless for any action or proceeding regarding LICENSEE ’s employee or agent’s independent LICENSEE status. The employees and agents of each Party must, while on the premises of the other Party or City property, comply with all rules and regulations of the premises and CITY, including, without limitation, security and safety requirements.
10.2. Successors and Assigns. CITY and LICENSEE each binds itself and its partners, successors, and assigns to the other Party to this Agreement and to the partners, successors and assigns of such other Party with respect to all covenants of this Agreement. Neither CITY nor LICENSEE can assign, sublet, or transfer its interest in this Agreement without the written consent of the other Party.
10.3. Governing Law and Venue. This Agreement was drafted in, and will be construed in accordance with the laws of, the State of California, and exclusive venue for any action involving this Agreement will be in Monterey County Superior Court.
10.4. Notice to Proceed. LICENSEE may begin work upon receipt of the “Notice to Proceed” from CITY and will diligently perform the Services required under this Agreement.
10.5. Records Retention and Inspection. Records of LICENSEE ’s expenses pertaining its performance of the Services, and records of accounts between the Parties must be kept on a generally recognized accounting basis. Such records, in addition to employment, operating, and regulatory documents, must be available to the Parties or their respective authorized representatives at mutually convenient times during normal business hours for inspection and audit. The Parties must maintain all records relating to this Agreement for five years after the termination of this Agreement or until resolution of any audit findings of either Party or disputes between the Parties, whichever is later.
10.6. Political Activity Restrictions. LICENSEE covenants that, during the Term, it cannot use its name or funds, or permit or offer its name or funds, to be used in connection with the election, nomination, support or publicity endorsement or appointment of any officer or employee of (1) CITY or any governmental agency in which CITY is included, or (2) any county, state or federal government agency. LICENSEE further covenants that it must refrain from participation in the distribution of pamphlets or handbills of any kind favoring or opposing any candidate for election to any public office.
10.7. No Waiver. No waiver of any breach of this Agreement can be held to be a waiver of any other subsequent breach. All remedies afforded in this Agreement will be taken and construed as cumulative, that is, in addition to every other remedy provided herein or by law. The failure of one Party to enforce at any time any of the provisions of this Agreement, or to require at any time performance by the other Party of any of the provisions, cannot
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be construed to be a waiver of such provisions, nor in any way affect the validity of this Agreement or any part thereof or the right of either Party to thereafter enforce each and every such provision.
10.8. Order of Precedence. If there is a conflict between the documents to this Agreement, the highest in precedence controls. The precedence is from highest to lowest as follows:
1. Permits from third party agencies as may be required by law;
2. The body of this Agreement; and
3. Exhibit A attached to this Agreement.
10.9. Notices. Whenever it is necessary for either Party to serve notice on the other respecting this Agreement, such notice must be served by personal delivery or by certified mail or by electronic mail addressed to the following addresses, unless and until different addresses may be furnished in writing by either Party to the other:
To CITY:
City of Carmel-by-the-Sea
City Administrator
P.O. Box CC
Carmel-by-the-Sea, CA 93921
To LICENSEE :
Good Root Events
2692 Middlefield Rd Suite C
Redwood City, CA 94063
Attention: Nile Estep
Such notice is deemed served within 72 hours after the same has been deposited in a United States Post Office by certified mail. If the Notice is delivered personally or my electronic mail, then the Notice shall be effective immediately.
10.10. Changes and Additional Work. LICENSEE cannot make material changes in the Services or perform or provide any additional work or services under this Agreement without first obtaining written authorization from CITY. Additional labor or materials provided by LICENSEE in connection with this Agreement without CITY’s prior written authorization is done at LICENSEE ’s risk and without compensation from CITY.
10.11. Severability. If any provision of this Agreement is found to be invalid, void, or unenforceable, the remaining provisions nevertheless continue in full force and effect without being invalidated in any way.
10.12. Construction and Interpretation. Each Party has had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed
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simply and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.
10.13. Authority to Execute. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement. This Agreement may be modified only by written amendment signed by authorized representatives of both Parties.
10.14. Electronic Signatures. The Parties agree that this Agreement and the Parties’ subsequent written agreements and documents (if any) ancillary to this Agreement will be considered signed by a Party when the signature of that Party is delivered by electronic signature. Such electronic signature will be treated in all respects as having the same effect as an original signature.
10.15. Ownership of Event Materials. The Parties agree that the Car Week name, logos, website domain, vendor lists, sponsor lists, marketing materials, and all forms created specifically for Car Week under this Agreement are the property of CITY,. The Parties agree that the website domain carmelbytheseaparking.com, Carmel-by-the-Sea parking logo, LICENSEE’s customers lists, waiver documents, and other forms created by LICENSEE are the property and/or confidential trade secrets of LICENSEE, which CITY shall not use for any purpose unrelated to this Agreement, shall not use in any way that competes with LICENSEE’s business or disclose to any third party for any reason.
10.16. Entire Agreement. This Agreement supersedes any and all other agreements, either oral or in writing, between the Parties with respect to the subject matter herein. Each Party to this Agreement acknowledges that this document comprises the entire agreement between the Parties with respect to Car Week and no other promises, statements, or representations have been made to any Party to this Agreement other than those contained herein. Any modifications of this Agreement are not valid unless in writing and signed by authorized representatives of both Parties.
10.17. California Coastal Act Compliance. LICENSEE acknowledges that Carmel-by-the-Sea is located within the California Coastal Zone and that the Services may require compliance with the California Coastal Act, CITY’s Local Coastal Program, and a coastal development permit from CITY and/or the California Coastal Commission depending on the scope and nature of specific activities. LICENSEE acknowledges that services rendered in coastal areas can trigger Coastal Commission permit requirements that may affect event feasibility.
LICENSEE will cooperate fully with CITY and regulatory agencies in obtaining any necessary coastal development permits and ensuring compliance with all coastal resource protection requirements. LICENSEE bears all costs and risks associated with obtaining coastal permits for performance of the Services, and if a coastal development permit is denied or conditioned in a manner that makes the event infeasible, such denial or conditioning will be treated as a Force Majeure Event under Article 9.10.
10.18. Counterparts. This Agreement may be executed in counterparts, each of which is deemed an original, but all of which together constitutes one and the same instrument.
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10.19. Survival. The following provisions survive termination or expiration of this Agreement:
Article 78 (Conflicts of Interest), Article 89 (Insurance and Indemnification), Section 101.5 (Records Retention), Section 101.16 (Ownership of Event Materials), and any provisions relating to payment obligations, warranties, or dispute resolution.
11. ANNUAL REVIEW
11.1 Annual Review. Annual Review and Approval Process. Following Car Week, CITY and LICENSEE will conduct a comprehensive review of event operations through a multi-step process:
(1) internal CITY staff review and preparation of findings; (2) CITY staff presentation to, and review by, LICENSEE ; (3) CITY staff presentation to and review by the applicable CITY decision-making body; and (4) CITY staff final presentation to, and approval by, City Council.
This review will include, but not necessarily be limited to, the following:
Assessment of community impacts and feedback from residents and businesses; Review of financial performance including any pilot parking management program revenues;
Evaluation of traffic, parking, and public safety operations; Analysis of environmental and coastal compliance;
Identification of improvements for future years;
Survey results from participants, businesses, and residents; and Consistency with LICENSEE’s destination management strategy goals.
11.2 Results of Annual Review. Results of this annual review will inform any CITY authorization to extend or amend the Agreement for subsequent Car Week events.
12. PLANS
12.1 Plans
Exhibit A attached hereto identifies the following plans (“Plans”)
12.1.1 Vehicle Staging and Exit Plan (Per Section 2 of Exhibit A)
12.1.2 Downtown Traffic Management Plan (Per Section 4 of Exhibit A)
12.1.3 Staff Plan Per Section 4 of Exhibit A)
12.1.4 Operations Plan (Per Section 4 of Exhibit A)
12.1.5 Communications Plan (Per Section 5 of Exhibit A)
12.2 Submission of Plans. LICENSEE shall submit all of the Plans to the City on or before May 15, 2026 for review and approval by the City Council at its Meeting on June 2, 2026.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the dates shown below.
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CITY OF CARMEL-BY-THE-SEA
By: ________________________________
Signature
Name: ______________________________
Title: _______________________________
Date: _______________________________
ATTEST:
____________________________________
City Clerk
APPROVED AS TO FORM:
____________________________________
City Attorney
GOOD ROOTS, Inc.
By: ________________________________
Signature
Name: ______________________________
Title: _______________________________
Date: _______________________________
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Exhibit A
Scope of Services
During Car Week, LICENSEE will plan, staff, and operate a coordinated evening downtown traffic and parking management program in partnership with the Carmel Police Chief, or designee (Police Chief), to reduce congestion, enhance pedestrian safety, deter exhibition driving, and maintain public order in the downtown core of Carmel‑by‑the‑Sea, including Ocean Avenue and adjacent blocks between 6th and 7th Avenues and Junipero and Lincoln Streets as depicted here:
The Services will include, at a minimum, the following elements.
1. Operational Period and Coverage
LICENSEE will implement evening traffic and parking controls from Thursday through Saturday of Car Week, between approximately 5:00 pm and 10:00 p.m., or as otherwise approved by the Police Chief, or designee. The primary service area includes: Ocean Avenue between Junipero Street and Lincoln Street; the intersecting side streets of 6th Avenue and 7th Avenue between Junipero Street and Lincoln Street; and any additional streets or blocks designated by CITY in advance within the downtown core.
2. Traffic Control and Vehicle Processing
LICENSEE will design and operate a vehicle staging and exit plan that provides controlled, predictable circulation and discourages repeated cruising or “victory laps” on
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Ocean Avenue and adjacent streets, including 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street. At a minimum, the traffic control program will include:
Staged parking areas on Ocean Avenue between Junipero Street and Lincoln Street, and on designated segments of Mission, San Carlos and Dolores from 6th Avenue to 7th Avenue between Junipero Street and Lincoln Street. There will be no parking by Good Roots of vehicles on 6th Avenue or 7th Avenue. Limited, clearly defined ingress points into the downtown core, including designated entry locations on 7th Avenue and exits on Ocean Avenue and 6th Avenue and adjacent side streets, as approved by the Police Chief, or designee. Mandatory exit route for all vehicles parked in the designated parking zone will be eastbound toward Highway 1 via Ocean Avenue, or as otherwise approved by the Police Chief, or designee.
A controlled vehicle processing area with observed vehicle release and immediate enforcement presence at key intersections, including the intersection of Ocean Avenue and Junipero Street, and any other intersections identified by the Police Chief, or designee.
3. Staffing, “Fully Staffed” Standard, and Deployment
LICENSEE will provide a fully staffed deployment of at least 40 staff each night of operation, meaning that all required positions identified in the approved operations plan are filled by trained personnel for the entire operational period, with on‑site supervisors and relief staff sufficient to cover breaks, rotation, and unforeseen absences without reducing coverage at any control point. Fully staffed also means adequate numbers to safely manage anticipated volumes of vehicles and pedestrians along Ocean Avenue, 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street, as determined in consultation with the Police Chief, or designee.
At a minimum, staffing will include:
Traffic control personnel assigned to ingress and egress points on Ocean Avenue and adjacent side streets; access control at designated entry/exit points on 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street; traffic direction at key intersections; and perimeter enforcement, including coordination with the Police Chief, or designee.
Parking operations staff responsible for parking guidance and internal circulation management on Ocean Avenue between Junipero Street and Lincoln Street and on 6th and 7th Avenues between Junipero Street and Lincoln Street, and for maintaining emergency access routes on these streets at all times.
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Traffic control personnel assigned to the controlled exit at Ocean Avenue and Junipero Street, and any other key intersection identified by the Police Chief, or designee, to provide active staffing, observed vehicle release, and an immediate enforcement presence.
All personnel will wear high‑visibility safety vests, matching headwear, name badges, where needed, to present a uniform, authoritative presence and promote compliance.
4. Licensee Liaison and Coordination Role
Licensee’s Liaison will serve as the single point of contact for CITY and the Police Chief, or designee, before, during, and after Car Week. The Licensee Liaison’s responsibilities will include, at a minimum:
Coordinating development of the downtown traffic management plan, staffing plan, and operations plan—including specific deployment locations and assignments along Ocean Avenue, 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street—and submitting them to CITY and the Police Chief, or designee, for review and approval within the required timelines.
Attending pre‑event coordination meetings with CITY, the Police Chief, or designee, and other agencies, and ensuring that agreed‑upon changes (including changes to street closures, detours, or access on Ocean Avenue and adjacent streets) are incorporated into the plans and communicated to all LICENSEE representatives.
Managing real‑time communications during the operational period, including receiving direction from the Police Chief, or designee, adjusting staffing and traffic controls on the identified streets as conditions change, and promptly escalating any safety, access, or enforcement issues.
Coordinating outreach and information flow to local businesses and residents on and around Ocean Avenue, 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street related to the Services, including street closures, parking restrictions, and access provisions, in collaboration with the City Liaison. Ensuring that post‑event restoration activities, documentation, and any required reporting are completed and provided to CITY as required under this Agreement.
The Licensee Liaison must be on‑site or immediately reachable by phone and radio during all operational periods and will have authority to direct LICENSEE’s staff and resources to implement CITY and Police Chief, or designee, instructions on the identified streets and within the overall service area.
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5. Downtown Traffic Management Plan and Related Tasks
LICENSEE will prepare and implement a comprehensive downtown traffic management plan addressing at least the following, consistent with CITY and Police Chief, or designee, direction:
Vehicle ingress and egress routes for participants traveling to and from Ocean Avenue and the surrounding downtown street network, including coordination with Monterey County, California Highway Patrol, Monterey County Sheriff, and neighboring jurisdictions through participation in STOPP enforcement operations, with the Carmel Police Department as lead agency for communications for the above entities.
Communication plan to promote the City’s Car Week shuttle and any other alternative transportation services; temporary street closures and detour routes affecting Ocean Avenue, 6th Avenue, 7th Avenue, Junipero Street, Lincoln Street, and connecting streets, as approved by the Police Chief, or designee; and parking management for residents, businesses, and visitors, including any pilot programs for managed parking during peak evening hours.
Continuous emergency vehicle access to and through Ocean Avenue, 6th Avenue, 7th Avenue, Junipero Street, and Lincoln Street; signage and wayfinding directing motorists and pedestrians to parking, detours, and exits; and measures to discourage exhibition driving and unsafe vehicle operation, including staged parking and limited entry/exit points with staffed access control where applicable.
The downtown traffic management plan must be submitted to the City Liaison at least 60 days before Car Week and must receive Police Chief, or designee, approval before implementation.
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CITY OF CARMEL-BY-THE-SEA
CITY COUNCIL
RESOLUTION NO. 2026-028
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA
APPROVING A REVOCABLE LICENSE AGREEMENT FOR PARKING MANAGEMENT BY GOOD ROOTS INC DURING CAR WEEK 2026
WHEREAS, on March 3, 2026, Police Chief Todd Trayer presented a Staff Report to the City Council recommending the Council authorize staff to pilot a limited downtown managed parking program on Thursday to Saturday evenings of Car Week 2026 and return after the event with data and analysis for future consideration; and
WHEREAS, on March 3, 2026, the Council gave direction to City Staff and the City Attorney to draft a Proposed Revocable License Agreement with Good Roots (“Proposed Agreement”); and
WHEREAS, on April 14, 2026, a draft Agreement was presented to the Community Activities Commission, which voted to recommend that the City Council approve the Proposed Agreement.
NOW THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA DOES HEREBY:
1. Approve the Revocable License Agreement for Parking Management by Good Roots Inc During Car Week 2026, which is attached hereto as Exhibit A.
2. Authorize the Mayor to execute the Revocable License Agreement for Parking Management by Good Roots Inc. during Car Week 2026.
3. This Resolution shall take effect immediately upon approval of this Resolution.
PASSED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OF CARMEL-BYTHE-SEA this 5th day of May, 2026, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
APPROVED: ATTEST:
_____________________ _____________________________
Dale Byrne, Mayor Nova Romero, MMC, City Clerk
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EXHIBIT A – Revocable License Agreement with Good Roots, Inc.