BACKGROUND:
Each year Visit Greater Palm Springs (Visit GPS), the region's official destination management organization, produces an annual report for each of its JPA cities. With a mission to positively affect the destination’s $7.5 billion tourism economy and quality of life for its residents, it provides sales, marketing and PR targeted to potential leisure travelers and event, meeting, and convention group markets. In addition, it supports air service growth and transportation access; seeks to broaden and improve the visitor experience; and assists with local workforce development among other destination development initiatives.
DISCUSSION:
Scott White, President and CEO of Visit Greater Palm Springs, will summarize its marketing and development activities for 2021 and current projects including destination research, summer/fall/winter campaigns, digital results, social media, local campaigns, public relations, air service, convention sales, tourism development and more.
FISCAL IMPACT:
There is no fiscal impact with this item.