Economic Development Initiatives | Business Engagement
Objective:Plan, coordinate, and foster regular andongoing business engagement with the local businesscommunity through site visits, "connection" calls, business surveying, resource guides, and strategiccommunications. The activities and functions of the Chamber’s Membership Department can be deployedthrough the City of Cathedral City as an extension of the City’s Economic Development interests. The Chamberwill embark on information gathering and data sharing with the City of Cathedral City to serve their commoninterest in preserving, fostering, and growing the City’s economic development while investing in its businessretention.
Workforce & Business Development
The City of Cathedral City can enlist the Chamber’s activities to deploy in its business community. TheChamber will regularly survey local businesses by way of shopping or querying to gather insights about issuesaffecting their businesses. Such information will be shared with City staff on a regular basis, as it’s collected.
City staff and City Council members will be invited to participate in monthly Connection Calls with the Chamber,if/as they like.
The GCVCC will host a regular GCV Educates series (whether in person or virtually) providing valuableinformation to businesses on how to improve their business and/or professional development. The Chamberwill make registration for these events marketable to the Cathedral City Business Community. The City ofCathedral City will be provided with email and social media marketing collateral to share with its businesscommunity. The City of Cathedral City agrees to forward and promote the GCV Educates events to its businessdatabase.
The GCVCC will further any existing tools the City of Cathedral City has to assist entrepreneurs and locals withhow to do business in the City of Cathedral City, and to navigate business development opportunities.
Business Support ServicesObjective:The Chamber will host and produce resourcesto support entrepreneurial interests, professionaldevelopment and development for business, workforce and industry. These services might involvecollaboration and convening other agencies to serve the benefits and interests of Cathedral City businesses. ● The Chamber shall respond to all requests and/or referrals regarding new or existing business that requireassistance. All queries will be responded to within 48 hours.● The Chamber shall make outreach to new businesses who have begun to do business in Cathedral City(referencing the Business License Report). The city will provide an updated business license report withemail contacts of newly issued business licenses on a monthly basis as a resource to enable this task.● The Chamber shall act as liaison of the city with other business groups (e.g. the Small BusinessDevelopment Corporation, SCORE, the Coachella Valley Enterprise Zone, etc.)● The Chamber will offer a business education series in person or virtually.● The Chamber shall provide assistance, direction, and resources to new and existing businesses asrequested.● The Chamber will host periodic surveys and outreach to the local business community offering data sharinginsights to the City staff.● Notify the City’s Economic Development Department promptly of inquiries of economic interest to the cityand inquiries necessitating a response by the city.● Refer inquiries to businesses outside the city if no equivalent service exists within the city.● Treat businesses equally regardless of membership status.
City Marketing
The Greater Coachella Valley Chamber of Commerce will proactively market city assets, events, andbusinesses in order to (i) improve the positive public perception of Cathedral City, (ii) raise property values, (iii)increase economic activity and (iv) add to the City’s tax base.
Additionally, the Chamber will welcome new businesses to the Cathedral City community so long as the Cityprovides the Chamber with a quarterly list of new and renewing (non home based) business license applicants.The chamber will contact businesses within 45 days of receipt of the report to welcome said business toCathedral City business community. Businesses will be offered at least two complimentary admissions toGCVCC networking or education events.
The Greater Coachella Valley Chamber will seek out new businesses for connection, assessing their needsand providing value to grow the Chamber’s footprint and membership in the City of Cathedral City.
For all City or Chamber related events within Cathedral City, the chamber will use its social media,e-newsletters, and webpages to cross promote such events. The City PIO will be able to submit news on aweekly basis for inclusion in our e-newsletter.
Shop Local First
The Greater Coachella Valley Chamber of Commerce will maintain and update the monthly “Shop Local First”program throughout Cathedral City, acting as a partner in updating the City’s Shop Local First webpage:www.cccshoplocal.com. the program will include: 1.Promotion of the subject website, 2. Website splashpages, 3. Website promotion via other social media platforms, 4. Print materials (as provided by the City ofCathedral City), 5. Offering giveaways or local discounts when provided by local businesses. Additionally theGreater Coachella Valley Chamber will promote shop local opportunities via content creation and posting onsocial media.
Special Events
Objectives:
The Greater Coachella Valley Chamber of Commerce and City of Cathedral City agree to mutually collaborateon the production of business and community oriented events in the City of Cathedral City. Additionally, theCity of Cathedral City agrees to sponsor a variety of GCVCC Special Events through the year.
The Chamber will assume liability for all GCVCC controlled events and services listed herein. In instanceswhere events have multiple controlling agencies, liability for events should be shared appropriately. TheChamber will not carry financial liability for events or services they do not control or for which they are not theprimary coordinating entity. In the event that a service is unfilled due to unforeseeable circumstances, the Citymay re-appropriate the funds towards another service.
Event Services:
Annual State of the City Event | $10,000
The Greater Coachella Valley Chamber of Commerce has historically produced an Annual State of theCity event with sponsorship from the City of Cathedral City. As the format, costs, festivity and production of special events continues to evolve, the Chamber aims to offer the City of Cathedral City abasic event package with upgrade opportunities to enhance the event’s design.
The City of Cathedral City’ custom sponsorship of the Annual State of the City event includesregistration for three tables of eight guests at the event. Additional seats or tables to be made availableto the City of Cathedral City at the rate of cost.
The City of Cathedral City is responsible for meeting the following milestones. Failure to meet thesemilestone deadlines may affect sales, marketing, and overall event outcomes. The City of CathedralCity shall generate calendar dates for milestone meetings with the Chamber 6 months, 3 months, 2months, and 1 month from the event to help ensure milestones are met.
Milestones Objective
4-6 months prior to event
Identifying the Event Design Scheme or Theme (e.g. - colors,themes) 4-6 months prior to event
Determining the format of the event (e.g. - moderated panel,keynote speaker, etc. )4-6 months prior to event Determining a loose framework for the events actual timeline3 months prior to event Selecting a venue from what the Chamber has proposed13-14 weeks prior toevent Proof Period for Marketing Materials and Graphic DesignElements The City of Cathedral City’ State of the City event package includes:
● Event Planning, Coordination, & Day of Event Production● Vendor coordination & management● Graphic Design & Invitation Design (does not include printed invitations)● Standard marketing efforts through the Chamber network● Invitation & Registration Management● Breakfast or Luncheon event● Business Awards● Basic Stage Design (podium, microphone, flag display, & foliage) The base package does not include printed invitations or programs. Standard marketing efforts throughthe Chambers network is limited to e-blasts, calendar invitations, web listings, and social mediasharing. The City of Cathedral City is responsible for co-marketing the event through its database ofbusinesses licensed in the City of Cathedral City and its greater business network. The City’spromotion of the event shall include reference of GCVCC as the primary event host. The base packageaccounts for a morning or midday event featuring a breakfast or lunch component. It does not includedinner events or upgraded menus above market price banquet menus ($50 per plate). Stage design islimited to a podium, microphone, flag display, and foliage. The base package may be furthercustomized with additions or upgrades to the City’s liking. Upgrades, additions or enhancementsbeyond the base package are not included in the costs of the base package. Upgrades, additions,and/or enhancements will result in additional charges as accrued. Such upgrades, additions and/orenhancements may include (but are not limited to): AV enhancements, outdoor event packages,upgraded dining menus, advertising enhancements.
GCVCC Special Event Sponsorships
*The City of Cathedral City commits to sponsoring at least three (3) GCVCC special events (per below);in turn, the Chamber agrees to offer the City of Cathedral City a 30% discount off of list sponsorshiprates for all of its list event sponsorships. The City of Cathedral City is responsible for advising theChamber of any additional events it would like to sponsor in advance. The 30% discount off of listsponsorship rates will apply, so long as the City of Cathedral City maintains its commitment tosponsoring at least three events in total. The Chamber will provide the City of Cathedral City withcommensurate PR and marketing for its sponsorships.
The Annual All Valley Mayor’s Event | $623*
The City of Cathedral City agrees to being a table purchaser at the 2022 Annual All Valley Mayor’sEvent.
Special Event Attendance | $690
The City of Cathedral City commits to a minimum of two registrations to the following Special Events:City of Coachella State of the City,, City of Desert Hot Springs State of the City, City of Indio State of theCity, City of La Quinta State of the City. The Chamber, in turn, offers a special rate for the City’spre-registration. Additional seats may be purchased at list rates.
The Annual Business Awards & Installation Event | $623* The City of Cathedral City agrees to purchasing a table at the 2022 Annual All Valley Mayor’s Event.
Volunteerism:
The Greater Coachella Valley Chamber of Commerce will commit to hosting a promotional chamber booth atthe following Special Events in Cathedral City: The Cathedral City Hot Air Balloon Festival, LGBTQ Days, andthe Taste of Jalisco. Additionally the Chamber will staff its booth with volunteers for the duration of the event.
Rates:$18,064 Economic Development & Business Support Services$11,936 Special Events$30,000 Total