Exhibit “A”
Greater Coachella Valley Chamber of Commerce
Business Engagement and Economic
Development Support Initiatives
Fiscal Year 2023/2024
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Objective: Improve the financial health and resilience of Cathedral City businesses by (i) improving access to resources and best practices, (ii) improving the connections between and among Cathedral City businesses and the broader Coachella Valley business community, and (iii) improving Cathedral City businesses’ visibility and ability to attract new and repeat customers.
Cathedral City businesses will benefit from the Greater Coachella Valley Chamber of Commerce’s (GCVCC or Chamber) collaboration with the City of Cathedral City’s Economic Development Department (EDD or City). The Chamber will gather information and share data with the City to aid in preserving, fostering, and growing the City’s business community. In short, the Chamber will support EDD’s business retention and expansion efforts. 1) Business Support and Engagement Services
Administration cost: $30,000
Objective: The Chamber will host and produce resources to support entrepreneurial interests; professional, business, and workforce development; and industry. These services may include collaborating with other agencies to serve the best interests of Cathedral City businesses.
a)Treat all Cathedral City businesses equally regardless of GCVCC membership status. b)The Chamber contact new Cathedral City businesses following the City’s Finance Department providing to the Chamber a monthly list of new business licenses.
Businesses will be offered at least two complimentary admissions to GCVCC networking or education events.
c)The Chamber will respond to all business requests and/or referrals within 48 business hours.
d)As needed, the Chamber may serve as a liaison between the City and other business support service providers (e.g., the Small Business Development Corporation, SCORE, the Coachella Valley Economic Partnership etc.) e)The GCVCC will host a regular GCV Educates series (in-person or virtual) GCV Educates provides valuable information to businesses on how to improve their business and/or professional development. Beyond GCV Educates, the Chamber will support and provide resources to Cathedral City businesses as requested.
f)In concert with the EDD, the Chamber will conduct periodic surveys and outreach to the local business community. Survey results will be shared with EDD. g)Notify the City’s EDD promptly of inquiries of economic interest to the City and Exhibit “A”
Greater Coachella Valley Chamber of Commerce
Business Engagement and Economic
Development Support Initiatives
Fiscal Year 2023/2024
2 of 5
inquiries necessitating a response by the City.
h)Refer inquiries to businesses outside the City only if no equivalent service exists within the City.
2) City Marketing
Administration cost: $12,000
The Greater Coachella Valley Chamber of Commerce will proactively market city assets, events, and businesses. The goal of these marketing efforts is to (i) increase economic activity within the City, (ii) improve the positive public perception of Cathedral City, (iii) raise property values, (iv) add to the City’s tax base.
The Chamber will seek to connect Cathedral City-based businesses with businesses and/or customers outside of City limits.
For all City or Chamber-related events within Cathedral City, the chamber will use its social media, e-newsletters, and webpages to cross-promote events. The City’s PIO may submit news on a weekly basis for inclusion in the Chamber e-newsletter. 3) Shop Local First
Administration cost: $10,000
The Chamber will diligently administer the “Shop Local First” program (SLF) within the City. The Chamber will update and maintain the City’s Shop Local First webpage:
www.cccshoplocal.com. Administration of the SLF program will include:
a) Promotion of the SLF website,
b) Promote SLF program via other social media platforms, c) Distribution of printed materials (as provided by the City), d) Promote giveaways or local discounts as provided by local businesses. e) Create additional content to be used on social media postings
4. Event Services
Total cost for event services: $21,436
The Chamber and City will collaborate on the production of business and community- oriented events within the City. The City commits to sponsoring a variety of GCVCC special events through the year.
The Chamber will assume liability for all GCVCC-controlled events and services listed Exhibit “A”
Greater Coachella Valley Chamber of Commerce
Business Engagement and Economic
Development Support Initiatives
Fiscal Year 2023/2024
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herein and name the City as an additional insured. In instances where events have multiple controlling agencies, liability for events should be shared appropriately. The Chamber will not carry financial liability for events or services they do not control nor have primary coordinating responsibility. If a service or event is not fulfilled, the City may re-appropriate the funds towards another service.
a) Annual State of the City
Event sponsorship: $19,500
The Greater Coachella Valley Chamber of Commerce has historically produced an Annual State of the City event with sponsorship from the City. As the format, costs, festivity, and production of special events continues to evolve, the Chamber aims to offer the City a basic event package with upgrade opportunities to enhance the event’s design.
The City’s custom sponsorship of the Annual State of the City event includes registration for three tables of eight guests at the event. Additional seats or tables will be made available to the City at the cost charged to the Chamber by the host facility.
The City is responsible for meeting the following milestones. Failure to meet these milestone deadlines may affect sales, marketing, and overall event outcomes. The City shall generate calendar dates for milestone meetings with the Chamber 6- months, 3-months, 2-months, and 1-month from the event to help ensure milestones are met.
Milestones Objectives
4-6 months prior to event
Identifying the Event Design Scheme or Theme (e.g.
- colors, themes)
4-6 months prior to event
Determining the format of the event (e.g. -
moderated panel, keynote speaker, etc. )
4-6 months prior to event Determining a loose framework for the events actual timeline
3 months prior to event Selecting a venue from what the Chamber has proposed
13-14 weeks prior to
event
Proof Period for Marketing Materials and Graphic
Design Elements
Exhibit “A”
Greater Coachella Valley Chamber of Commerce
Business Engagement and Economic
Development Support Initiatives
Fiscal Year 2023/2024
4 of 5
The City’s State of the City event package includes:
i.Event planning, coordination, & day of event production ii.Vendor coordination & management
iii.Graphic design & invitation design (does not include printed invitations) iv.Standard marketing efforts through the Chamber network v.Invitation & registration management
vi.Breakfast or luncheon event
vii.Business awards
viii.Basic stage design (podium, microphone, flag display, & foliage) The base package does not include printed invitations nor programs. Standard Chamber marketing efforts include e-blasts, calendar invitations, web listings, and social media sharing. The City is responsible for co-marketing the event through its database of businesses licensed in the City and its greater business network. The City’s promotion of the event shall include reference of GCVCC as the primary event host. The base package accounts for a morning or midday event featuring a breakfast or lunch component. It does not include dinner events or upgraded menus above market price banquet menus.
Stage design is limited to a podium, microphone, flag display, and foliage. The City may further customize the base package at additional expense to the City. Upgrades, additions, or enhancements beyond the base package are not included in the costs of the base package. Upgrades, additions, and/or enhancements will result in additional charges as accrued. Such upgrades, additions and/or enhancements may include (but are not limited to): AV enhancements, outdoor event packages, upgraded dining menus, or advertising enhancements.
b) GCVCC Special Event Sponsorships
The City commits to sponsoring at least three (3) GCVCC special events (outlined below). In return, the Chamber will offer a 30% discount off listed sponsorship rates for all event sponsorships. The City will inform the Chamber which other city’s State of the City address the City would like to sponsor as well as any additional events, beyond the below listed three events, the City would like to sponsor. The 30% discount will apply assuming the City remains committed to sponsoring three total events. The Chamber will provide the City with necessary PR and marketing materials for all sponsored events.
Exhibit “A”
Greater Coachella Valley Chamber of Commerce
Business Engagement and Economic
Development Support Initiatives
Fiscal Year 2023/2024
5 of 5
i. The Annual All Valley Mayor’s Event
Event sponsorship: $623
The City agrees to purchase a table at the Annual All Valley Mayor’s Event. ii. Other City State of the City Events
Event sponsorship: $690
The City commits to a minimum of two registrations to the following Special Events: City of Coachella State of the City, City of Desert Hot Springs State of the City, City of Indio State of the City, City of La Quinta State of the City. The Chamber, in turn, offers a special rate for the City’s pre-registration. Additional seats may be purchased at list rates.
iii. The Annual Business Awards & Installation Event
Event sponsorship: $623
The City agrees to purchase a table at the Annual Business Awards and Installation Event.
5. Volunteerism:
Administration cost: No charge
The Greater Coachella Valley Chamber of Commerce will commit to hosting a promotional chamber booth at the following Special Events in Cathedral City: The Cathedral City Hot Air Balloon Festival, LGBTQ Days, and the Taste of Jalisco in 2024.
Additionally, the Chamber will staff its booth with volunteers for the duration of the event.
6. Cost Summary by Section:
1) Economic Development & Business Support Services $30,000 2) City Marketing $12,000
3) Shop Local First Website and General Program $10,000 4) Special Events (State of City, Other Events, & Volunteering) $21,436 2023/2024 Fiscal Year Contract (Full year of Chamber services plus cost of 2024 State of City)
$73,436