CITY COUNCIL
AGENDA
Study Session
Wednesday, March 22, 2023
2:30 PM
City Council Chambers
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
MAYOR
Rita Lamb
CITY COUNCIL MEMBERS
Mayor Pro Tem
Mark Carnevale
Councilmember
Nancy Ross
Councilmember
Raymond Gregory
Councilmember
Ernesto Gutierrez
• CALL TO ORDER
• ROLL CALL
• AGENDA FINALIZATION
At this time the City Council may announce any items being pulled from the agenda or continued to another date.
1. PUBLIC COMMENT
This is the opportun ity for members of the public to comment on any items not appearing on the regular agenda. Because of restrictions contained in California Law, the City Council may not discuss or act on any item not on the agenda but may briefly respond to statements made or ask a question for clarification. The Mayor may also request a brief response from staff to questions raised during public comment or may request a matter be agendized for a future meeting. Public Comment will be limited to three (3) minutes.
2. STUDY SESSION
Normally no action is taken on Study Session items, however, the City Council reserves the right to give specific policy direction and take specific action as Cathedral City P a g e 2
necessary. Presentation will be limited to 10 minutes unless other provisions are made in advance.
A. 5-Year Strategic Plan
Recommendation: This Item is for information and discussion only
ADJOURN
NOTES TO THE PUBLIC:
The City of Cathedral City complies with the Americans with Disabilities Act of 1990. If you require special assistanc e to participate in this meeting, please call the City Clerk’s Office at (760) 770-0322 at least 48 hours prior to the meeting.
If you desire to address the City Council during the meeting, please complete a Request to Speak Form available at the entrance and present it to the City Clerk. Speakers will be called upon at the appropriate time.
Any documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection in the City Clerk’s office at City Hall located at 68 -700 Avenida Lalo Guerrero during normal business hours. In addition, such documents will be posted on the City’s website at www.cathedralcity.gov.
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Staff Report
City Council
Item No. 2.A
Meeting Date: March 22, 2023
From: Charles McClendon, City Manager
Title: 5-Year Strategic Plan
City Council
RECOMMENDATION:
This Item is for information and discussion only
BACKGROUND:
Over the past 3 m onths, the City has undertaken a series of activities to solicit input from the community, City Council, and City staff for development of a 5 -Year Strategic Plan. Strategic planning expands be yond previous goal setting performed by the City since, in addition to annual goals, it also identifies longer range priorities and initiatives.
A Strategic Plan is an important planning document to help organizations maintain focus on the future in addition to operationally and tactically addressing current issues and needs. Similar to the City’s Biennial Budget process , 5-Year Capital Improvement Program (CIP) plan and the Parks Improvement and Management Plan , the Strategic Plan should not be viewed as a static document. It should be reviewed, updated, and revised annually to reflect changes in business climate, evolving customer needs and expectations, challenges and opportunities created by current and emerging technologies, and new or emerging legal and regulatory compliance mandates.
DISCUSSION:
The draft Strategic Plan is the product of a thoughtful and inclusive process of education and solicitation of City Council thoughts and priorities, City staff review and collaboration, and community opinions and preferences. More specifically, outreach and inputs considered in development of the Draft Strategic Plan included:
• 2023 projects and priorities identified by City staff • Updates from the 2022 City Council Goals and Department Work Plans • City Council interviews conducted by MIG Consulting
• December 2022 Strategic Planning Workshop with Executive Management Team • January 2023 Community Survey conducted by FM3
• January 2023 City Council Strategic Planning Workshop • March 9, 2023 Strategic Plan Workshop with City Management Staff
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Strategic Plans are developed around a framework based upon the organization ’s Mission, Values, Vision, and Goals. The City’s Mission Statement is:
Moving Cathedral City Forward with Commitment, Pride, and Excellence
Creating a safe, inclusive, and progressive community
Providing quality service
Valuing fairness, balance, and trust
Building partnerships
Honoring our similarities and differences
Celebrating our independent spirit
Based upon collective input received from the Community Survey and January 2023 City Council Strategic Planning Workshop, Values, Vision, and Goals were developed to guide and inform the City’s 5 Year Strategic Plan. The proposed Values, Vision, and Goals are as follows:
VALUES
Safety
Community Pride
Inclusiveness
Diversity
Community Investment
Culture of Service
Innovation Beyond Technology
VISION
Cathedral City is a safe, family-oriented community that values, respects, and supports human differences and diverse perspectives. We strive to be a vibrant, progressive, enterprising, and visually attractive community. Our diverse housing options and vibrant businesses attract residents and visitors who choose Cathedral City for its culture, arts, special events, and natural resources.
GOALS
Goal A - SERVE THE COMMUNITY WITH PRIDE AND DEDICATION Objective: Through diversity, equity, and inclusion driven employee programs and employee experiences, Cathedral City is the employer of choice with a workforce that is engaged, motivated, and respected public stewards.
Goal B - COMMUNITY INVESTMENT
Objective: Cathedral City roads, gateways, public spaces, and other infrastructure are well planned, designed, constructed, and maintained.
Goal C - FISCAL STABILITY AND SUSTAINABILITY
Objective: Cathedral City has economically prospered by facilitating the investme nt
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of private dollars in high quality development which benefits the community. We remain financially solvent by instituting prudent fiscal policies and transparent financial practices.
Goal D - INNOVATION
Objective: Cathedral City continually focusses on improving service delivery and customer experiences by successfully leveraging technology and creative initiatives to improve public services, public safety, and stimulate economic growth.
Goal E - SAFETY
Objective: Cathedral City is safe for all who live, work, visit, and play in our community.
Goal F - EMBRACING, INCLUSIVE COMMUNITY
Objective: Cathedral City is valued and respected as a community that welcomes and embraces diversity, has an abundance of high quality and affordable housing options, and vibrant businesses. Our neighborhoods are attractive , well-maintained, and issues surrounding homelessness have been compassionately addressed with thoughtful, coordinated, and collaborative programs.
The attached Matrix provides a format for ident ifying actions to be accomplished which support City Goals and achieve identified Objectives. Timelines, Lead Departments, and Support Partners are also provided. City Council priorities identified at the January 2023 Strategic Planning Workshop are high lighted and categorized under the appropriate Goals.
In addition to City Council identified priorities, additional actions to support achieving Strategic Plan Goals and Objectives were developed under the direction of the City Manager based on prioritie s identified through the discussions on January 28. . These actions are included on the Matrix as additional information.
The purpose and focus of the City Council Workshop is to review and provide feedback and direction to staff regarding the City’s Mi ssion, Values, Vision, and Strategic Plan Goals and Objectives. Based upon City Council feedback and direction, staff will return with the Final 5-Year Strategic Plan for review and approval at a future meeting.
FISCAL IMPACT:
This item is for discussio n only and there is no fiscal impact. Some of the identified actions in the strategic plan will likely require additional resources which will be addressed as the current and future budgets are developed.
ATTACHMENTS:
FINAL DRAFT Strategic Plan Matrix
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GOAL A: SERVE THE COMMUNITY WITH PRIDE AND DEDICATION
Objective: Through diversity, equity and inclusion driven employee programs and employee experiences, Cathedral City is the employer of choice with a workforce that is engaged, motivated and respected public stewards.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action A-1
Study the need to reallocate staff resources including
the use of contracts
X CMO All Departments
Action A-2 Review Comparison data on Council salaries and the process to update if warranted X CMO
Action A-3
Consider a Fire Cadet program to introduce youth to the potential for careers in fire and emergency service X Fire/HR
Action A-4
Develop a professional development program to enhance
career development opportunities, strengthen organizational capabilities, and increase organizational capacity
X HR/CMO All Departments
Action A-5
Implement professional and career development initiatives and programs which strengthen organizational capabilities and increase organizational capacity
X HR/CMO All Departments
Action A-6
Identify initiatives and establish programs which recognize and appreciate employee for performance, innovation, and efficiencies
X CMO/HR All Departments
Action A-7 Develop staff team building activities to encourage cohesion and foster a spirit of collaboration X HR All Departments Action A-8 Establish workers compensation criteria and guidelines to utilize staff with light duty limitations X HR All Departments
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action A-9
Initiate a Class and Compensation Study to benchmark and proactively identify compensation issues which impact
employee retention and employee attraction
X HR
Action A-10
Implement the Strategic Plan by ensuring department work programs include initiatives which achieve Strategic Plan Actions and regularly review progress and accomplishments at City Manager Department Head Meetings
X X X CMO All Departments
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
GOAL B: COMMUNITY INVESTMENT
Objective: Cathedral City roads, gateways, public spaces, and other city infrastructure are well planned, designed, constructed, and maintained.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action B-1
Develop an Electric Vehicle transition plan to comply
with upcoming state mandate and include consideration
of providing publicly accessible charging stations
X PW/Engin Finance
Action B-2
Develop an entryway, medians, and lighting master plan
to provide appealing gateways to the City
X PW/Engin Econ Dev
Dev Services
Action B-3 Develop a wilderness trail plan
X PW/Engin
Dev Services
Action B-4 Complete a dog park in the southern part of the city X X PW/Engin
Action B-5
Improve and expand Chuperosa Lane to become a point
of pride in Cathedral City
X X X Econ Dev PW/Engin
Dev Services
Action B-6
Maximize the use of existing resources to include
underutilized parks and the library to support goals with the budget we have
X CMO PW/Engin
Action B-7
Communicate with residents to move parked vehicles on
street sweeping day
X Communication PW/Engin
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action B-8
Improve pedestrian access to parks through the use of
crosswalks and sidewalk improvements
X PW/Engin
Action B-9
Improve wayfinding signage to direct visitors to
destinations in the community
X Communications PW/Engin
Dev Services
Action B-10
Develop a traffic calming plan with strategies for
addressing location specific speeding issues
X PW/Engin
PD
Fire
Transit Agency
Action B-11
Develop a plan to address the need for funding for parks and recreation services through the DRD; and other
resident priorities including streets, and work toward a potential funding measure in 2024
X CMO
Finance PW/Engin
Action B-12
By the end of 2023 complete the design phase and begin
construction on the Dream Homes Park
X PW/Engin
Action B-13 Explore providing a General Fund Capital Projects Fund as part of development of the next Biennial Budget X Finance PW/Engin Facilities
Action B-14 Develop and adopt a Facilities Master Plan X Facilities PW/Engin Finance
Action B-15
Develop a 5-Year pavement maintenance strategy and
funding plan to achieve a citywide Pavement Quality Index that ranks in the Top 3 of Coachella Valley cities
X PW/Engin Finance
Action B-16 Develop Fleet Management policies to establish vehicle replacements and utilization standards X PW/Engin PD
Fire
Finance
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
GOAL C: FISCAL STABILITY AND SUSTAINABILITY
Objective: Cathedral City has economically prospered by facilitating the investment of private dollars in high quality development which benefits the community. We remain financially solvent by instituting prudent fiscal policies and transparent financial practices.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action C-1
Implement improvements to purchasing practices and
procedures to align with procurement code
requirements
X Finance
Action C-2 Increase Council District Improvement Funds
X CMO Finance
Action C-3
Consider acquisition of an underutilized site on
Cathedral Canyon and work to activate the site
X Econ Dev Finance
Dev Services
Action C-4
Allocate resources necessary to achieve the Council’s
Goals and Vision
X CMO All Departments
Action C-5
Develop an inventory of vacant and underutilized
properties
X Econ Dev Dev Services
GIS
Action C-6
Complete and improve the utilization of EnerGov
software to automate, improve, and streamline building
plan review, permitting, and inspection processes
X Dev Serv
IT Finance
Action C-7 Evaluate data and work with CVEP to identify holes in the local economy and develop plans to address X Econ Dev
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action C-8
Strengthen the Economic Development Team and
remove optional tasks such as commission staffing to
focus on core/essential duties
X CMO
Econ Dev
Action C-9 Complete and adopt the Development Impact Fee Study X Econ Dev All Departments
Action C-10 Update the Thousand Palms Fiscal Analysis X Dev Services All Departments
Action C-11
Create a Development Resource Guide to educate and inform project applicants of Cathedral City requirements and
processes
X Econ Dev
Dev Services
PW/Engin
Fire
Action C-12
Implement a private development entitlement and plan
review system which is predictable, streamlines internal intake and review processes, and creates applicant
experiences which are facilitative vs regulatory
X
Dev Services
PW/Engin
Fire
Econ Dev
Action C-13
Implement necessary hardware/software and provide
necessary training to fully transition to electronic plan submission and review including the ability to review and issue over the counter permits
X Dev Services
IT
Finance
PW/Engin
Action C-14 Implement necessary equipment and implement necessary policies to allow online payment of permits, licenses, etc. X Finance IT
Dev Services
PW/Engin
Action C-15
Develop Economic Development Strategic Plan which
addresses economic development opportunities, business
attraction, retention, and expansion including the attraction and support of trade sector training and employment
X Econ Dev
Dev Services
CVEP
Greater Coachella
Valley Chamber
of Commerce
Action C-16
Procure additional professional service contracts to increase staff capacity related to private development plan review, building plan review and inspections, capital project delivery, X PW/Engin
Dev Services
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
and land use planning to ensure required city services are performed based upon applicant need vs staff availability Action C-17
Establish a Risk Management Program focused on claims
reduction and minimizing litigation exposure by informing, engaging, training, and educating operations staff
X Finance All Departments
Action C-18
Continually review and streamline internal financial policies, procedures, and practices to remove unnecessary controls without sacrificing accountability and transparency
X X X Finance CMO
City Attorney
Action C-19 Initiate a Small Business Roundtable or industry specific taskforces to identify needs and support strategies X Econ Dev Action C-20
Develop an Economic Development Strategy and Focus for
the area North of I-10 to include development viability of the North Area Specific Plan, Extended North Area Specific Plan, and Thousand Palms annexation
X X Econ Dev PW/Engine
Dev Services
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
GOAL D: INNOVATION
Objective: Cathedral City continually focusses on improving service delivery and customer experiences by successfully leveraging technology and creative initiatives to improve public services, public safety, and stimulate economic growth.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action D-1
Develop and adopt an Information Technology Master
Plan including consideration of providing public WiFi
access in parks
X IT All Departments
Action D-2
Provide an on-line calendar to display Amphitheater
bookings
X CMO IT
Action D-3
Complete and improve the installation of the Tyler
EnerGov software to automate, improve and streamline
the plan review, permitting and inspection processes
X
Finance
Dev Services
PW/Engin
IT
Action D-4
Work with operations staff to identify, implement and
support the implementation of technology solutions to
bolster IT security and improve operational, analytical, and management functions
X X X IT All Departments
Action D-5 Improve workforce mobility and efficiency by utilizing and supporting advanced mobile devices X X X IT All Departments Action D-6
Leverage technology to increase and improve online services, improve access to public information, and improve city
capabilities to monitor, automate, and manage operational data remotely
X X X IT All Departments
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action D-7
Leverage the SiFi broadband digital network to create
economic development incentives and opportunities and
improve the accessibility and affordability of reliable high speed internet services
X
IT
CMO
PW/Engin
Facilities
Econ Dev
Action D-8
Establish innovative community-based Fire Prevention
programs regarding Drowning, Smoke Alarm Installation,
Paramedic Services, Fall Prevention, and CPR
X Fire Communications
Action D-9
Identify and implement a Document Imaging Program to
convert paper documents into digital files to reduce storage requirements and costs, increase efficiency, enhance security, and improve future access to information
X X X IT
City Clerk All Departments
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
GOAL E: SAFETY
Objective: Cathedral City is safe for all who live, work, visit, and play in our community.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action E-1
Fill the authorized Ambulance Operator position and
complete the transition to the ambulance operator
program and provision of the third ambulance
X Fire HR
Action E-2 Develop a firearm discharge ordinance
X PD City Attorney
Action E-3
Expand the use of cameras and other technology to
promote public safety
X PD
IT
PW/Engin
Facilities
Action E-4
Increase Police, Fire, and Code Compliance engagement
with the community
X PD
Fire
Communications
Dev Services
Action E-5
Police department develops pro-active methods to
reach out to youth and families
X PD Communications
Action E-6
Improve Police presence and interaction at community
events
X PD
Action E-7 Re-establish and formalize EOC operations and training X X Fire PD
CMO
IT
Action E-8 Develop a FD Injury Prevention and Wellness Program X Fire HR Finance
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Packet Pg. 15
Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action E-9
Implement community engagement and public education
initiatives to increase awareness regarding public safety programs, services, and results of proactive community
policing efforts
X Communications PD
Fire
Action E-10
Identify improvements and pursue grant funding to improve safety and connectivity of non-motorized routes throughout the City
X PW/Engin
Action E-11 Implement new program to improve community access to crime stats X PD
Action E-12 Develop Standard Operating Procedures regarding how Public Works responds to Localized Flooding and Blow Sand events X PW/Engin Action E-13
Develop a program to ensure City owned cameras at public spaces are maintained and tested regularly to ensure they are working properly
X Facilities IT
PW/Engin
Action E-14 Establish regular inspections of park equipment and playing fields to ensure they are well maintained and functional X Facilities PW/Engin
Action E-15 Formalize protocols for emergency response call outs X PW/Engin All Departments
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
GOAL F: EMBRACING, INCLUSIVE CITY
Objective: Cathedral City is valued and respected as a community that welcomes and embraces diversity, has an abundance of high quality and affordable housing options, and vibrant businesses. Our neighborhoods are attractive and well-maintained and issues surrounding homelessness have been compassionately addressed with thoughtful, coordinated, and collaborative programs.
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action F-1
Complete the comprehensive update of the
Cathedral City Municipal Code with initial
emphasis on Chapter 9 (zoning) and Chapter 5
(business regulations)
X X Dev Services
Action F-2
Address parking and paving provisions in the code
for residences
X Dev Services PW/Engin
Action F-3 Prohibit Parking in front of mailboxes
X Dev Services
Action F-4
Help define who Cathedral City is for our families
and others
X CMO
Action F-5
Promote additional community events and
celebrations
X CMO
Communications
Action F-6
Develop and implement a plan to improve and
diversify methods to communicate with residents
X Communications
Action F-7
Work with Riverside County to locate the potential
RUHS community health center in Cathedral City
X Econ Dev
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Packet Pg. 17
Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action F-8
Develop a public awareness campaign to inform
the community of the City’s efforts and
expenditures on homelessness and how residents
can participate in solutions
X Communications
PD
Fire
PW/Engin
Action F-9 Review land use regulations to support diverse, accessible, and affordable housing X Dev Services Econ Dev Action F-10
Continue to facilitate the attraction and promotion of
community events which celebrate our diversity, builds
a cohesive community, and supports local business
X CMO Econ Dev
Action F-11
Develop an outreach strategy to determine if services
are addressing the needs of our diverse community
including families, retirees, and Spanish speaking
population
X CMO All Departments
Action F-12
Establish a multi-disciplinary City Team to increase
effectiveness and improve coordination of city
responses to address the needs and impacts of the
homeless population
X CMO
All Departments
Mental Health
Professionals
Action F-13
Initiate regional discussions to explore the interests
and feasibility of forming a West Valley Homeless Task
Force
X CMO
PD
Fire
Mental Health
Professionals
Regional Partners
Action F-14 Implement a code compliance program that proactively identifies and responds to code compliance complaints X Dev Services All Departments Action F-15 Proactively monitor the City’s main corridors to ensure compliance with City codes X Dev Services PW/Engin
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)
Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs
Medium
1-2 Yrs.
Long
2-5 Yrs.
Action F-16
Develop standard plans, streamlined processes and
educational materials that promotes ADU’s to increase
housing production
X Dev Services Econ Dev
Communications
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Attachment: FINAL DRAFT Strategic Plan Matrix (3670 : Cathedral City 5-Year Strategic Plan)