BACKGROUND:
Maya La Feria International De Cultura is scheduled for Sept. 30 – Oct. 1, 2023, and is requesting use of the Cathedral City Community Amphitheater. This was presented briefly to the Council at the Feb. 15, 2023, meeting. The idea was first presented to city staff during a presentation hosted by the Cathedral City Chamber of Commerce.
DISCUSSION:
Maya La Feria International De Cultura projects a strong local and regional audience and would represent another local event dedicated to celebrating the culture and history of Latino countries/heritage. The event, which is a proposed partnership between the Cathedral City Chamber of Commerce and Camara de Comercio Guatemala USA, features folklorico performances, live entertainment and cultural cuisine/presentations representing Mexico, Central & South America.
FISCAL IMPACT:
As a third-party event, the applicant must submit all necessary payments and documentation to the City prior to the event.
Since this would be a new event in Cathedral City, the economic impact is unknown.
However, Communications & Events sees this as an opportunity to draw more foot traffic downtown, to provide affordable entertainment to residents and visitors and to increase customers frequenting our restaurants and small businesses in the downtown area.