Cities Index.
StrategicPlan-FINAL

Cathedral City City Council
April 12, 2023

Document
StrategicPlan-FINAL
Meeting
April 12, 2023
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Cathedral City City Council
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11.8 MB
Text extracted from the city's file for reading and search. Open the original on cathedralcity.primegov.com. That file is the official record.

C i t y o f C a t h e d r a l C i t y
5 y e a r S t r a t e g i c P l a n
A p r i l 2 0 2 3

A s C a t h e d r a l C i t y c o n t i n u e s t o g r o w a n d t h e c o m p l e x i t i e s o f p r o v i d i n g p u b l i c s e r v i c e s t o o u r c o m m u n i t y c o n t i n u e s t o e x p a n d a n d e v o l v e , p r e p a r i n g a n d p o s i t i o n i n g t h e o r g a n i z a t i o n t o a d a p t , c h a n g e , a n d i m p r o v e b e c o m e c r i t i c a l l y i m p o r t a n t t o c o n t i n u e t o c r e a t e p u b l i c v a l u e i n t o t h e f u t u r e . T h e G o v e r n m e n t F i n a n c e O f fi c e r s A s s o c i a t i o n ( G F O A ) r e c o m m e n d s a l l g o v e r n m e n t a l e n t i t i e s c r e a t e s t r a t e g i c p l a n s t o p r o v i d e a l o n g - t e r m p e r s p e c t i v e f o r s e r v i c e d e l i v e r y a n d b u d g e t i n g . S t r a t e g i c P l a n n i n g i s a b o u t a d a p t i n g a n d i n fl u e n c i n g t h e f u t u r e v e r s u s s i m p l y r e a c t i n g t o t h e f u t u r e .

I n N o v e m b e r 2 0 2 2 , C a t h e d r a l C i t y b e g a n a n i n c l u s i v e a n d c o l l a b o r a t i v e p r o c e s s t o s o l i c i t i n p u t f r o m t h e I n N o v e m b e r 2 0 2 2 , C a t h e d r a l C i t y b e g a n a n i n c l u s i v e a n d c o l l a b o r a t i v e p r o c e s s t o s o l i c i t i n p u t f r o m t h e c o m m u n i t y , C i t y C o u n c i l , a n d c i t y s t a f f f o r d e v e l o p m e n t o f t h e C i t y ’ s 5 - Y e a r S t r a t e g i c P l a n . T h e S t r a t e g i c P l a n w i l l b e o u r r o a d m a p t o g u i d e h o w w e s e r v e o u r c o m m u n i t y . I t w i l l i n fl u e n c e o u r p o l i c i e s a n d b u s i n e s s p r a c t i c e s a n d w i l l g u i d e t h e p r i o r i t i z a t i o n o f o u r i n i t i a t i v e s , o u r r e s o u r c e s , d e p a r t m e n t o p e r a t i o n s , a n d p r o j e c t s .

P u r p o s e o f S t r a t e g i c P l a n n i n g
I n t r o d u c t i o n
C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 2

S t r a t e g i c p l a n n i n g P r o c e s s
T h e C a t h e d r a l C i t y S t r a t e g i c P l a n i s t h e p r o d u c t o f a t h o u g h t f u l a n d i n c l u s i v e p r o c e s s o f e d u c a t i o n a n d s o l i c i t a t i o n o f C i t y C o u n c i l t h o u g h t s a n d p r i o r i t i e s , C i t y s t a f f r e v i e w a n d c o l l a b o r a t i o n , a n d e n g a g i n g r e s i d e n t s t o i d e n t i f y c o m m u n i t y o p i n i o n s a n d p r e f e r e n c e s .

C o l l e c t i n g R e l e v a n t I n f o r m a t i o n A s s e s s i n g t h e c u r r e n t b u s i n e s s c l i m a t e , d e m o g r a p h i c c h a n g e s a n d t r e n d s , n e w a n d / o r e m e r g i n g l e g a l a n d r e g u l a t o r y m a n d a t e s , c h a l l e n g e s a n d o p p o r t u n i t i e s c r e a t e d b y c u r r e n t a n d e m e r g i n g t e c h n o l o g i e s , l e g i s l a t i v e m a n d a t e s , a n d e v o l v i n g c u s t o m e r n e e d s a n d e x p e c t a t i o n s w e r e a l l i m p o r t a n t “ i n p u t s ” i n c o r p o r a t e d i n t o o u r v i s i o n i n g a n d g o a l s e t t i n g e f f o r t s .

C o l l a b o r a t i o n
A s e r i e s o f a c t i v i t i e s w e r e c o n d u c t e d t o e d u c a t e C i t y l e a d e r s h i p a n d s t a f f o n A s e r i e s o f a c t i v i t i e s w e r e c o n d u c t e d t o e d u c a t e C i t y l e a d e r s h i p a n d s t a f f o n t h e p r i m a r y e l e m e n t s o f a s t r a t e g i c p l a n a n d t h e i m p o r t a n c e o f h a v i n g a l o n g e r t e r m p e r s p e c t i v e f o r s e r v i c e d e l i v e r y a n d b u d g e t i n g . C e n t r a l t o t h i s e f f o r t w a s c o n d u c t i n g a n o b j e c t i v e , s c i e n t i fi c a l l y b a s e d c o m m u n i t y s u r v e y i n J a n u a r y 2 0 2 3 t o i n f o r m a n d v a l i d a t e c o m m u n i t y a t t i t u d e s t o w a r d s c i t y s e r v i c e s , p u b l i c i n f r a s t r u c t u r e , a n d r e s i d e n t p r i o r i t i e s , o p i n i o n s , a n d c o n c e r n s .

A s s e s s m e n t
T h e c o l l e c t i v e i n p u t a n d t h e me s w h i c h e me r g e d f r o m t h e C o mmu n i t y S u r v e y a n d w o r k s h o p s c o n d u c t e d w i t h C i t y L e a d e r s h i p , E x e c u t i v e Ma n a g e me n t , a n d c i t y o p e r a t i o n s s t a f f , r e s u l t e d i n r e v i e w a n d a f fi r ma t i o n o f t h e c i t y ’ s e x i s t i n g Mi s s i o n S t a t e me n t a s w e l l a s t h e d e v e l o p me n t o f o u r V a l u e s , V i s i o n , G o a l s , a n d O b j e c t i v e s .

C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 3

E l e m e n t s o f t h e S t r a t e g i c P l a n T h e C i t y o f C a t h e d r a l C i t y S t r a t e g i c P l a n i n c l u d e s t h e f o l l o w i n g e l e m e n t s :

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C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 4

S t r a t e g i c P l a n F r a m e w o r k
O u r M i s s i o n
V a l u e s
V i s i o n
G o a l s

C O M M U N I T Y I N V E S T M E N T

F I S C A L S T A B I L I T Y A N D

S U S T A I N A B I L I T Y

I N N O V A T I O N

S E R V E T H E C O M M U N I T Y

W I T H P R I D E A N D

D E D I C A T I O N

S A F E T Y

E MB R A C I N G , I N C L U S I V E

C O MMU N I T Y

S A F E T Y

C O M M U N I T Y

P R I D E

I N C L U S I V E N E S S

C O M M U N I T Y

I N V E S T M E N T

D I V E R S I T Y

C U L T U R E

O F S E R V I C E

I N N O V A T I O N

B E Y O N D

T E C H N O L O G Y
C a t h e d r a l C i t y i s a s a f e , f a m i l y - o r i e n t e d c o m m u n i t y t h a t v a l u e s , r e s p e c t s , a n d s u p p o r t s h u m a n d i f f e r e n c e s a n d d i v e r s e p e r s p e c t i v e s . W e s t r i v e t o b e a v i b r a n t , p r o g r e s s i v e , e n t e r p r i s i n g , a n d v i s u a l l y a t t r a c t i v e c o m m u n i t y . O u r d i v e r s e h o u s i n g o p t i o n s a n d v i b r a n t b u s i n e s s e s a t t r a c t r e s i d e n t s a n d v i s i t o r s w h o c h o o s e C a t h e d r a l C i t y f o r i t s c u l t u r e , a r t s , s p e c i a l e v e n t s , a n d n a t u r a l r e s o u r c e s .

C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 5

T h e P l a n
C a t h e d r a l C i t y ’ s 5 - Y e a r S t r a t e g i c P l a n e x p a n d s b e y o n d p r e v i o u s g o a l s e t t i n g p e r f o r m e d b y t h e C i t y s i n c e , i n a d d i t i o n t o a n n u a l g o a l s , i t a l s o i d e n t i fi e s l o n g e r r a n g e p r i o r i t i e s a n d i n i t i a t i v e s . S i m i l a r t o t h e C i t y ’ s B i e n n i a l b u d g e t p r o c e s s , t h e 5 - Y e a r C a p i t a l I m p r o v e m e n t P r o g r a m , a n d P a r k s I m p r o v e m e n t P r o j e c t P l a n , t h e S t r a t e g i c P l a n w i l l n o t b e a s t a t i c d o c u m e n t . I t w i l l b e r e v i e w e d , u p d a t e d , a n d r e v i s e d a n n u a l l y t o r e fl e c t C i t y C o u n c i l p r i o r i t i e s , b u s i n e s s i m p e r a t i v e s , e v o l v i n g t e c h n o l o g y , a n d e m e r g i n g l e g a l a n d r e g u l a t o r y m a n d a t e s .

T h e C i t y ’ s M i s s i o n , V a l u e s , a n d V i s i o n c r e a t e t h e f o u n d a t i o n a n d f r a m e w o r k f o r t h e S t r a t e g i c P l a n s i n c e T h e C i t y ’ s M i s s i o n , V a l u e s , a n d V i s i o n c r e a t e t h e f o u n d a t i o n a n d f r a m e w o r k f o r t h e S t r a t e g i c P l a n s i n c e c o l l e c t i v e l y , t h e y a r t i c u l a t e o u r p u r p o s e , c o r e b e l i e f s a n d p r i n c i p l e s g u i d i n g h o w w e s e r v e o u r c o m m u n i t y , a n d o u r a s p i r a t i o n s f o r t h e f u t u r e . T h e y a l s o d r i v e t h e S t r a t e g i c P l a n M a t r i x o f G o a l s , O b j e c t i v e s , a n d A c t i o n s w h i c h i n f o r m d e p a r t m e n t w o r k p r o g r a m s a n d p r i o r i t i e s . E l e m e n t s o f t h e S t r a t e g i c P l a n M a t r i x i n c l u d e :

C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 6 L e a d D e p a r t m e n t s
T h e C i t y M a n a g e m e n t T e a m i s r e s p o n s i b l e f o r e x e c u t i n g a n d c o o r d i n a t i n g i m p l e m e n t a t i o n a n d r e p o r t i n g o f A c t i o n s . K e y s u p p o r t p a r t n e r s f o r A c t i o n s a r e a l s o i d e n t i fi e d w h e r e a p p r o p r i a t e .

T i m e l i n e
T a r g e t c o m p l e t i o n t i m e s f o r e a c h A c t i o n . P l a n t i m e f r a m e s a r e i d e n t i fi e d a s s h o r t t e r m ( 0 – 1 y e a r s ) , m e d i u m t e r m ( 1 – 2 y e a r s ) , a n d l o n g e r t e r m ( 2 – 5 y e a r s ) .

A c t i o n
S e t o f a c t i v i t i e s C a t h e d r a l C i t y w i l l i m p l e m e n t t o a c h i e v e o u r G o a l s a n d O b j e c t i v e s O b j e c t i v e s
A s p i r a t i o n a l s t a t e m e n t s w h i c h g u i d e s a n d i n f o r m s w h a t n e e d s t o b e a c h i e v e d G o a l s
B r o a d l y i d e n t i fi e s k e y f o c u s a r e a s t o a c h i e v e t h e c i t y ’ s M i s s i o n a n d V i s i o n

I m p l e m e n t a t i o n
A l t h o u g h a c o n t i n u o u s p r o c e s s , s t r a t e g i c p l a n n i n g m u s t b e t r e a t e d a n d m a n a g e d a s a p r o j e c t . C i t y C o u n c i l a p p r o v a l d o e s n o t r e p r e s e n t t h e e n d , i t r e p r e s e n t s t h e b e g i n n i n g o f t h e s t r a t e g i c p l a n n i n g e f f o r t . T h e C a t h e d r a l C i t y 5 - Y e a r S t r a t e g i c P l a n w i l l b e a l i v i n g d o c u m e n t w h i c h w i l l b e c o n t i n u o u s l y r e v i e w e d a n d m o n i t o r e d b y t h e C i t y M a n a g e r ’ s O f fi c e .

T h e s t r a t e g i c p l a n w i l l b e c o m e p a r t o f t h e c i t y ’ s b u d g e t d o c u m e n t . D e p a r t m e n t w o r k p r o g r a m s w i l l T h e s t r a t e g i c p l a n w i l l b e c o m e p a r t o f t h e c i t y ’ s b u d g e t d o c u m e n t . D e p a r t m e n t w o r k p r o g r a m s w i l l i n c l u d e a c t i o n p l a n s , p r o j e c t s , a n d i n i t i a t i v e s t o s u p p o r t a n d a c h i e v e S t r a t e g i c P l a n G o a l s a n d O b j e c t i v e s . B r o a d p e r f o r m a n c e m e t r i c s w i l l a l s o b e i d e n t i fi e d t o t r a c k p r o g r e s s a n d u s e a s a m e a s u r e m e n t t o d e t e r m i n e i f d e s i r e d o u t c o m e s f o r t h e c o m m u n i t y a r e b e i n g a c h i e v e d .

S t r a t e g i c P l a n p r o g r e s s a n d a c c o m p l i s h m e n t s w i l l b e r e g u l a r l y r e v i e w e d a n d r e p o r t e d t o t h e C i t y C o u n c i l . T h e p l a n w i l l a l s o b e r e v i e w e d a n d u p d a t e d a n n u a l l y t o r e fl e c t e v o l v i n g b u s i n e s s n e e d s a n d c u s t o m e r e x p e c t a t i o n s , c h a n g i n g e c o n o m i c c o n d i t i o n s , a n d C i t y C o u n c i l p r i o r i t i e s .

I mp l e me n t a t i o n o f t h e S t r a t e g i c P l a n i s a s h a r e d r e s p o n s i b i l i t y f o r a l l o f u s .

C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 7

S t r a t e g i c P l a n
G o a l s , O b j e c t i v e s ,
& A c t i o n s
C i t y o f C a t h e d r a l C i t y 5 y e a r S t r a t e g i c P l a n | 8

GOAL A: SERVE THE COMMUNITY WITH PRIDE AND DEDICATION
Objective: Through diversity, equity and inclusion driven employee programs and employee experiences, Cathedral City is the employer of choice with a workforce that is engaged, motivated and respected public stewards.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action A-1
Study the need to reallocate staff resources including
the use of contracts

X CMO All Departments
Action A-2 Review Comparison data on Council salaries and the process to update if warranted X CMO
Action A-3

Consider a Fire Cadet program to introduce youth to the potential for careers in fire and emergency service X Fire/HR

Action A-4
Develop a professional development program to enhance
career development opportunities, strengthen organizational capabilities, and increase organizational capacity
X HR/CMO All Departments
Action A-5
Implement professional and career development initiatives and programs which strengthen organizational capabilities and increase organizational capacity
X HR/CMO All Departments
Action A-6
Identify initiatives and establish programs which recognize and appreciate employee for performance, innovation, and efficiencies
X CMO/HR All Departments
Action A-7 Develop staff team building activities to encourage cohesion and foster a spirit of collaboration X HR All Departments Action A-8 Establish workers compensation criteria and guidelines to utilize staff with light duty limitations X HR All Departments

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action A-9
Initiate a Class and Compensation Study to benchmark and proactively identify compensation issues which impact
employee retention and employee attraction
X HR
Action A-10
Implement the Strategic Plan by ensuring department work programs include initiatives which achieve Strategic Plan Actions and regularly review progress and accomplishments at City Manager Department Head Meetings
X X X CMO All Departments
Action A - 11
Include Community Satisfaction Survey in future budget to monitor community support and satisfaction of Strategic Plan outcomes and to objectively gather community opinions,
preferences, and satisfaction of city services
X CMO

GOAL B: COMMUNITY INVESTMENT
Objective: Cathedral City roads, gateways, public spaces, and other city infrastructure are well planned, designed, constructed, and maintained.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action B-1
Develop an Electric Vehicle transition plan to comply
with upcoming state mandate and include consideration
of providing publicly accessible charging stations

X PW/Engin Finance
Action B-2
Develop an entryway, medians, and lighting master plan
to provide appealing gateways to the City

X PW/Engin Econ Dev
Dev Services
Action B -3 Develop a wilderness trail plan
X PW/Engin
Dev Services
Action B-4
Implement the Wilderness Trail Plan by identifying
designated access points including providing necessary
signage and public improvements
X PW/Engin
Action B -5 Complete a dog park in the southern part of the city X X PW/Engin
Action B-6
Improve and expand Chuperosa Lane to become a point
of pride in Cathedral City

X X X Econ Dev PW/Engin
Dev Services
Action B -7
Maximize the use of existing resources to include
underutilized parks and the library to support goals with the budget we have

X CMO PW/Engin

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action B-8
Communicate with residents to move parked vehicles on
street sweeping day

X Communication PW/Engin
Action B -9
Improve pedestrian access to parks through the use of
crosswalks and sidewalk improvements

X PW/Engin
Action B-10 Implement items identified in Action B-9 to improve access to City parks X PW/Engin
Action B - 11
Improve wayfinding signage to direct visitors to
destinations in the community

X Communications
PW/Engin
Dev Services
Econ Dev
Action B-12
Develop a traffic calming plan with strategies for
addressing location specific speeding issues

X PW/Engin
PD
Fire
Transit Agency
Action B -13
Develop a plan to address the need for funding for parks and recreation services through the DRD; and other
resident priorities including streets, and work toward a potential funding measure in 2024

X CMO
Finance PW/Engin
Action B-14
By the end of 2023 complete the design phase and begin
construction on the Dream Homes Park

X PW/Engin
Action B -15 Identify additional funding as needed and construct the Dream Homes Parks improvements X PW/Engin
Action B-16 Explore providing a General Fund Capital Projects Fund as part of development of the next Biennial Budget X Finance PW/Engin Facilities
Action B- 17 Develop and adopt a Facilities Master Plan X Facilities PW/Engin Finance

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action B-18
Develop a 5-Year pavement maintenance strategy and
funding plan to achieve a citywide Pavement Quality Index that ranks in the Top 3 of Coachella Valley cities
X PW/Engin Finance
Action B -19 Develop Fleet Management policies to establish vehicle replacements and utilization standards X PW/Engin PD
Fire
Finance

GOAL C: FISCAL STABILITY AND SUSTAINABILITY
Objective: Cathedral City has economically prospered by facilitating the investment of private dollars in high quality development which benefits the community. We remain financially solvent by instituting prudent fiscal policies and transparent financial practices.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action C-1
Implement improvements to purchasing practices and
procedures to align with procurement code
requirements

X Finance
Action C-2 Increase Council District Improvement Funds
X CMO Finance
Action C- 3
Consider acquisition of an underutilized site on
Cathedral Canyon and work to activate the site

X Econ Dev Finance
Dev Services
Action C-4
Allocate resources necessary to achieve the Council’s
Goals and Vision

X X X CMO All Departments
Action C- 5
Develop an inventory of vacant and underutilized
properties

X Econ Dev Dev Services
GIS
Action C-6
Complete and improve the utilization of EnerGov
software to automate, improve, and streamline building
plan review, permitting, and inspection processes

X Dev Serv
IT Finance
Action C-7 Evaluate data and work with CVEP to identify holes in the local economy and develop plans to address X Econ Dev

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action C-8
Strengthen the Economic Development Team and
remove optional tasks such as commission staffing to
focus on core/essential duties

X CMO
Econ Dev
Action C- 9 Complete and adopt the Development Impact Fee Study X Econ Dev All Departments
Action C-10 Update the Thousand Palms Fiscal Analysis X Dev Services All Departments

Action C-11
Create a Development Resource Guide to educate and inform project applicants of Cathedral City requirements and
processes
X Econ Dev
Dev Services
PW/Engin
Fire
Action C-12
Implement a private development entitlement and plan
review system which is predictable, streamlines internal intake and review processes, and creates applicant
experiences which are facilitative vs regulatory
X
Dev Services
PW/Engin

Fire
Econ Dev
Action C- 13
Implement necessary hardware/software and provide
necessary training to fully transition to electronic plan submission and review including the ability to review and issue over the counter permits
X Dev Services
IT
Finance
PW/Engin

Action C-14 Implement necessary equipment and implement necessary policies to allow online payment of permits, licenses, etc. X Finance IT
Dev Services
PW/Engin
Action C-15
Develop Economic Development Strategic Plan which
addresses economic development opportunities, business
attraction, retention, and expansion including the attraction and support of trade sector training and employment. Key focus of this plan will include a viable strategy to develop areas north of I-10 including the North Area Specific Plan, Extended North Area Specific Plan, and potential Thousand Palms annexation
X X Econ Dev
Dev Services
CVEP
Greater Coachella
Valley Chamber
of Commerce

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action C-16
Procure additional professional service contracts to increase staff capacity related to private development plan review, building plan review and inspections, capital project delivery, and land use planning to ensure required city services are performed based upon applicant need vs staff availability X PW/Engin
Dev Services
Action C- 17
Establish a Risk Management Program focused on claims
reduction and minimizing litigation exposure by informing, engaging, training, and educating operations staff
X Finance All Departments
Action C-18
Continually review and streamline internal financial policies, procedures, and practices to remove unnecessary controls without sacrificing accountability and transparency
X X X Finance CMO
City Attorney
Action C- 19 Initiate a Small Business Roundtable or industry specific taskforces to identify needs and support strategies X Econ Dev X X

GOAL D: INNOVATION
Objective: Cathedral City continually focusses on improving service delivery and customer experiences by successfully leveraging technology and creative initiatives to improve public services, public safety, and stimulate economic growth.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action D-1
Develop and adopt an Information Technology Master
Plan including consideration of providing public WiFi
access in parks

X IT All Departments
Action D-2
Provide an on-line calendar to display Amphitheater
bookings

X CMO IT
Action D -3
Complete and improve the installation of the Tyler
EnerGov software to automate, improve and streamline
the plan review, permitting and inspection processes

X
Finance
Dev Services

PW/Engin
IT

Action D-4
Work with operations staff to identify, implement and
support the implementation of technology solutions to
bolster IT security and improve operational, analytical, and management functions
X X X IT All Departments
Action D -5 Improve workforce mobility and efficiency by utilizing and supporting advanced mobile devices X X X IT All Departments Action D-6
Leverage technology to increase and improve online services, improve access to public information, and improve city
capabilities to monitor, automate, and manage operational data remotely
X X X IT All Departments

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action D-7
Leverage the SiFi broadband digital network to create
economic development incentives and opportunities and
improve the accessibility and affordability of reliable high speed internet services
X
IT
CMO

PW/Engin
Facilities
Econ Dev
Action D-8
Establish innovative community-based Fire Prevention
programs regarding Drowning, Smoke Alarm Installation,
Paramedic Services, Fall Prevention, and CPR
X Fire Communications
Action D -9
Identify and implement a Document Imaging Program to
convert paper documents into digital files to reduce storage requirements and costs, increase efficiency, enhance security, and improve future access to information

X X X IT
City Clerk All Departments

GOAL E: SAFETY
Objective: Cathedral City is safe for all who live, work, visit, and play in our community.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action E-1
Fill the authorized Ambulance Operator position and
complete the transition to the ambulance operator
program and provision of the third ambulance

X Fire HR
Action E-2 Develop a firearm discharge ordinance
X PD City Attorney
Action E -3
Expand the use of cameras and other technology to
promote public safety

X PD
IT
PW/Engin
Facilities
Action E-4
Increase Police, Fire, and Code Compliance engagement
with the community

X PD
Fire
Communications
Dev Services
Action E -5
Police department develops pro-active methods to
reach out to youth and families

X PD Communications
Action E-6
Improve Police presence and interaction at community
events

X PD

Action E-7
Strengthen the City’s ability to prepare for, respond to, and recover from disasters by reviewing and updating the City’s Emergency Operations Plans through annual training sessions and tabletop exercises.

X X Fire
PD
CMO
IT

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action E-8
Build community resiliency through implementation of
community training programs, CERT training, and other
educational outreach
X X Fire
PD
CMO

Action E -9 Develop a FD Injury Prevention and Wellness Program X X Fire HR Finance
Action E-10
Implement community engagement and public education
initiatives to increase awareness regarding public safety programs, services, and results of proactive community
policing efforts
X Communications PD
Fire
Action E -11
Identify improvements and pursue grant funding to improve safety and connectivity of non-motorized routes throughout the City
X PW/Engin
Action E-12 Implement new program to improve community access to crime stats X PD
Action E -13 Develop Standard Operating Procedures regarding how Public Works responds to Localized Flooding and Blow Sand events X PW/Engin Action E-14
Develop a program to ensure City owned cameras at public spaces are maintained and tested regularly to ensure they are working properly
X Facilities IT
PW/Engin
Action E- 15 Establish regular inspections of park equipment and playing fields to ensure they are well maintained and functional X Facilities PW/Engin
Action E-16 Formalize protocols for emergency response call outs X PW/Engin All Departments

GOAL F: EMBRACING, INCLUSIVE CITY
Objective: Cathedral City is valued and respected as a community that welcomes and embraces diversity, has an abundance of high quality and affordable housing options, and vibrant businesses. Our neighborhoods are attractive and well-maintained and issues surrounding homelessness have been compassionately addressed with thoughtful, coordinated, and collaborative programs.

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Action F-1
Complete the comprehensive update of the
Cathedral City Municipal Code with initial
emphasis on Chapter 9 (zoning) and Chapter 5
(business regulations)

X X Dev Services
Action F-2
Address parking and paving provisions in the code
for residences

X Dev Services PW/Engin
Action F -3 Prohibit Parking in front of mailboxes
X Dev Services
Action F-4
Educate residents regarding sidewalk horizontal
clearance standards to ensure private mailboxes
do not violate ADA accessibility requirements
X Engin/PW
Dev Services
Action F -5
Help define who Cathedral City is for our families
and others

X CMO
Action F-6
Promote additional community events and
celebrations

X CMO
Communications
Action F-7 Develop a marketing plan to promote and raise awareness of available city venues such as the X Communications CMO

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.

Community Amphitheater. The marketing
strategy will include promoting the City’s interest
in attracting and facilitating high quality events
and celebrations which adds to the City’s culture,
support of the arts, and creation of a positive
community identity.

Action F-8
Develop and implement a plan to improve and
diversify methods to communicate with residents

X Communications
Action F -9
Work with Riverside County to locate the potential
RUHS community health center in Cathedral City

X Econ Dev
Action F-10
Develop a public awareness campaign to inform
the community of the City’s efforts and
expenditures on homelessness and how residents
can participate in solutions
X Communications
PD
Fire
PW/Engin

Action F-11 Review land use regulations to support diverse, accessible, and affordable housing X Dev Services Econ Dev Action F-12
Continue to facilitate the attraction and promotion of
community events which celebrate our diversity, builds
a cohesive community, and supports local business
X CMO Econ Dev
Action F -13
Develop an outreach strategy to determine if services
are addressing the needs of our diverse community
including families, retirees, and Spanish speaking
population
X CMO All Departments
Action F-14 Establish a multi-disciplinary City Team to increase effectiveness and improve coordination of city X CMO All Departments

Actions
Timeline
Lead/Co-Lead Support Partners Short
0-1 Yrs

Medium
1-2 Yrs.

Long
2-5 Yrs.
responses to address the needs and impacts of the
homeless population
Mental Health
Professionals
Action F-15
Initiate regional discussions to explore the interests
and feasibility of forming a West Valley Homeless Task
Force
X CMO
PD
Fire
Mental Health
Professionals
Regional Partners
Action F-16 Implement a code compliance program that proactively identifies and responds to code compliance complaints X Dev Services All Departments Action F-17
Develop initiatives to proactively monitor the City’s
commercial corridors to address visual blight and
nuisance issues associated with vacant and
underutilized properties and non-compliant
commercial strips and centers
X Dev Services PW/Engin
Action F-18
Implement initiatives identified in Action F-17 to
formalize deployment of staff to reduce visual blight
and nuisance issues along the City’s commercial
corridors
X Dev Services PW/Engin
Action F-19
Develop standard plans, streamlined processes and
educational materials that promotes ADU’s to increase
housing production
X Dev Services Econ Dev
Communications

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