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Civic Solutions
Over 400 Civic Clients Across the Country
Cities, Counties, Districts, Economic Development Organizations, Travel and Tourism DMOs, Chambers of Commerce, Downtowns, Conference Centers, etc.
How Civic Leaders Use Placer Data
• Provide Insights about customer journey, dwell
time etc.
• Optimize marketing to reach desired customers.
• Gain insights into customer demographics, HHI
and brand preferences.
• Get the Right Retail Mix
Support Local Business
• Discover retail demand potential
• Reveal leakage
• Target best fit retailers
• Drive revenue
Retail Recruitment
• Correlate Visitation with Sales
• Reveal sales data for key sectors
• Estimate based on visitation history
since 2017.
Sales Tax Estimation
• Reveal workforce potential
• Discover changes to workforce trends
• Share data with desired employers
Workforce Attraction
• Optimize Marketing
• Increase Sponsors and Vendors
• Measure Performance
• Reveal economic impact
Event Analysis
• Reveal usage for any day and time
• Identify investment opportunities
• Learn economic impacts
• Measure ROI and efficacy
Transportation / Infrastructure /
Parks & Open Spaces
• Identify Economic Impacts
• Measure Performance of Efforts
• Report progress of ARPA investments
COVID Recovery I ARPA
• Optimize marketing to reach target audiences
• Expand marketing based on new insights
• Receive monthly reports on visitation trends
• Share reports with stakeholders, and the public
Marketing & Reports
• Discover visitation to any destination, attraction,
convention center, etc
• Discover demographic profile of visitors
• Discover origin market and visitor journey
• Gain insights into economic impacts
• Look at Competitor Locations
Travel and Tourism
Attract the Best Fit Retailers
“True Trade Area” showed that customers to businesses had higher incomes than nearby residents, enabling them to tell a more attractive story to developers.
Solution: Retail Analysis and Recruitment Strategy
❖ Gap Analysis (STI Gap analysis)
❖ Leakage Analysis (Favorite Places) for every retail category. ❖ Void Analysis: Property
❖ Void Analysis: Area (coming soon!)
❖ Trade Area Demographics
❖ Traffic volume
❖ Virtual Pin expands market profile with commuters and visitors.
Value Propositions
● Identify best fit retailer for city or district.
● Maximize sales revenue, reduce leakage.
● Minimize cannibalization to Support local businesses
● Drive cross-shopping to increase overall visitation.
● Share data with prospective retailers, tenants, developers. ● Inform property and business owners of best options.
● Inform economic incentives.
● Optimize retail recruitment efforts with real-time data.
Reveal Effectiveness of Marketing Efforts
Showed effectiveness of Marketing Efforts to attract visitors from further distances, driving Sales Tax in Downtown.
SOLUTION: Visitor Analysis, Marketing Strategy
❖ True Trade Area reveals home locations for visitors to any location on any day.
❖ Visitation metrics for day of week, dwell time, and peak visit hours.
❖ Variance shows visitation week over week, month over
month, year over year.
Value Proposition
● Measured weekday vs. weekend visitation.
● Optimized marketing to zips with strong weekend traffic, inviting them to weekday events (parks, galleries, events). ● Measured resulting increase to weekday visitation.
● Correlated increase in weekday visitors with increased sales tax to reveal efficacy of marketing efforts.
Source Downtown Austin Alliance
Reveal true value of local attractions.
Lone Tree Arts Center showed itself to be a Regional Destination drawing more than 10% of visitors from ‘home locations’ in 5 different States.
SOLUTION: Point of Interest Market Analysis
❖ Visitation metrics
❖ True Trade Area
Value Propositions
● Revealed that 10% of visitors come from cities in
Texas, Utah, Wyoming, Arizona, and California.
● Illustrated value of Arts Center to local businesses
and hotels.
● Optimized ROI of Marketing Efforts with insights into
local and regional visitors.
The Lone Tree Arts Center proved that it is a regional
destination and boon for the city, as more than 10% of its visitors originate from home distances more than 60 miles away and span 5 states.
Optimize and Measure Local Events
Measure turn out, reveal demographics, attract sponsors and vendors, support local businesses, measure economic impact.
SOLUTION: Event Analysis
❖ Visitation metrics number of visitors, peak times, home locations. Month over month. Dwell time.
❖ Visitor demographics Home locations, HHI, brand affinities, consumer preferences.
❖ Visitor Journey routes, parking areas.
❖ Favorite Places other locations visited.
❖ Economic Impact: event visitors contribution to other businesses in the area.
Value Propositions
● Boost Turnout with Targeted Marketing - with data going back to 2017.
● Reveal Attendee Preferences for retail, dining, apparel etc. ● Attract Sponsors and Vendors with data about visitor
preferences, income levels.
● Support Local Businesses by sharing data about visitor timing, brand preferences, interests.
● Measure Economic Impact: Reveal attendee visits to local retailers, restaurants, hotels etc.
● Share Data: With business and property owners, government officials, stakeholders etc.
Discover changes to city or district over time
Changes to residents, visitors, and employees. Align economic development efforts.
SOLUTION: District Analysis I Migration
❖ Movement of Residents, Visitors, and Employees: origin location to destination based on time frame.
❖ Demographics and Psychographics, HHI, brand
preferences, favorite places, work locations, home locations, age, ethnicity, race, psychographics.
Value Propositions
● Get ahead of changes to retail demand and workforce.
● Business and Retail recruitment. Tell the best story to attract employers and retailers.
● Inform BID / TIF formation
● Inform political districting.
● Optimize resource allocation (community benefits, security, transportation etc.)
● Reveal the True Market Profile for any district,
neighborhood, city, or region.
Leakage Analysis (Favorite Places Outside a City or District) Learn where Residents, Visitors, and Employees shop outside your City or District Boundary.
Tell a data driven story to prospective retailers; inform economic strategies.
SOLUTION: Leakage Analysis & Recruitment Strategy
❖ Gap Analysis total leakage amount for every retail category. ❖ Favorite Places: Top locations outside the district/city visited by residents, employees, and visitors..
❖ Visitation metrics for retail category plus travel and hotel. ❖ Average ticket size for chain locations.
Value Propositions
● Learn which retail categories contribute to leakage.
● Discover top venues in other cities visited by residents, visitors, and employees.
● Estimate lost sales revenue and tax.
● Reveal best fit retailers, restaurants, groceries to recruit to your city/district.
● Expand your Market Profile to include buying power of
commuters and visitors in your recruitment strategy. NEW Resident Leakage XTRA Report! Public Realm
Reveal how changes to streets, parks and open spaces benefit the community, assess ROI and Equity.
SOLUTION: Public Realm Analysis
❖ Visitation Metrics before and after intervention: total visits, peak visit times, dwell time, prior and post
locations, distance traveled to destination.
❖ True Trade Area reveals home and work location for
visitors.
❖ Favorite Places reveals locally visited businesses.
❖ Variance compares month over month and year over
year.
Value Propositions
● Discover increases to visitation, changes to pedestrian behavior, dwell time etc.
● Heat maps illustrate where pedestrians congregate.
● Measure economic impact through uptick in visitation
to local businesses.
● Measure equity and access: Discover home locations,
ethnicity, race, gender and distance traveled by visitors.
Analyzing Public Investments (Equity and ROI)
Tell the story of who uses public assets, and who benefits from public improvements.
The city of San Antonio was considering a bond measure to raise a few million dollars to upgrade a downtown Park. Debate centered on who would benefit from additional investment in downtown.
SOLUTION: Park / Open Space Analysis
❖ True Trade Area: home and work locations of visitors. ❖ Visitor Journey: Popular routes. Post and Prior locations. ❖ Visitor Metrics: Day of week, time of day, peak time, and overall dwell time for venue.
Value Propositions
● Revealed visitors to the park came from many
neighborhoods throughout city, notably, many lower
income districts underserved for parks and tot lots.
● Heat map showed weekend usage primarily near tot lots. ● Discovered home locations imply that many families with children visit downtown park on weekends.
● Informed investment strategy through equity lens.
Optimize Resources, Define the District, Justify
Assessments
Predict the best way to allocate resources for marketing, cleaning, safety, and district promotion.
During the peak of COVID in 2020, stakeholders voted to ‘end’ the assessment for the Tourism Overlay Zone. By Mid 2021, Staff was able to show that visitation was trending toward pre-pandemic numbers, and the Board re-authorized the assessment to fund increased tourism operations.
“Bottom line, we had the analytics to demonstrate the
compelling case that Board members needed in order to
make the difficult decision to re-start the assessment.”
SOLUTION: District Analysis
❖ Visitor metrics - when is it used? by whom? for how long? ❖ TTA home and work locations for visitors
❖ Distance traveled by visitors
❖ Origination by Market XTRA report reveals home locations of visitors staying overnight in the district.
Value Propositions
● Revealed uptick in tourists to the TDOZ in mid 2021, beginning to resemble pre-COVID 2019 numbers.
● Presented data to TDOZ property owners
● Board re-Authorized Assessment for TDOZ, providing additional money for marketing, security.
COVID Recovery
SOLUTION: COVID Recovery Dashboard
❖ Retail and Tourism Recovery score for every city, county, state and district. ❖ Retail score by category and Zipcode.
❖ Domestic Tourism recovery score.
Value Propositions
● Benchmark your local economy to 2019 performance.
● Reveal which categories are performing well and which continue to struggle. ● Compare your score with any other district, city, or county. ● Reveal Recovery Trends week over week, month over month, year over year. ● Share data with local leaders, board members, stakeholders. ● Estimate revenue based on visitation in past quarters and years.
ARPA Compliance
● Identify areas of economic impact based on changes to visitation. ● Support local businesses, business districts, and tourism efforts. ● Measure performance of your investments.
● Report the evidence and outcomes resulting from your efforts.
Access the Placer.ai COVID Recovery Dashboard
Retail and Tourism Recovery for every city, county, state, and business district.
Monthly Reports
Snapshot of your City, County, District plus Points of Interest SOLUTION: Monthly Report
❖ Overall Metrics for primary point of interest (could be entire city, district, or venue(s).
❖ Category Trends for retail, office, restaurants, hotels. ❖ POI Widget for any venue, open space, district, group, reveals visitation and trends, week over week, month over month, year over year, and benchmark 2019.
Value Propositions
● Receive monthly reports in your inbox.
● Share data with local leaders, business and property owners, stakeholders,, real estate professionals, granting agencies, etc. ● Reveal top performing retailers, venues, tourist attractions etc. ● Discover visitation trends for any location.
● Customize monthly report to provide desired data.
● Promote content via email, social media, and websites.
Add Realtime Foot Traffic Data about your community to your Websites.
Now Available
● Zip Code Foot Traffic Data:
Change to Retail, Dining, and All Visitors in every zip code. Viewed as Regional Change and Monthly Trends
(data based on visits to existing POIs in Placer.
Customers can add unlimited POIs).
Coming Soon
● Leaderboard: Top visited locations in every city
including restaurants, retailers, hotels, parks and opens spaces etc.
Examples
● Downtown Fort Worth
● City of Dixon, CA
● Crexi
Realtime Economic Activity in our Community
Website Embed Widgets
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