Features for Government and Civic Organiza ons
Placer provides government, economic development, educa on, and civic organiza ons with a SaaS based Loca on Intelligence Pla orm that instantly generates insights into any loca on for a deeper understanding of the factors that drive success.
Data Collec on and Accuracy
1. Proprietary so ware development kit (SDK) and unique applica on partners inform Placer’s panel with loca on data from over 25 million mobile devices.
2. All data is fully anonymized.
3. Placer does not collect personally iden fiable informa on.
4. Proprietary AI and machine learning account for panel biases and normalize data changes to technology and applica on sources.
5. Machine learning provides accurate es ma ons on physical market ac vity across the U.S.
Top Civic Data Features
1. Unlimited points of interest. Civic clients can retrieve data for unlimited ci es, coun es, states, as well as neighborhoods, districts, campuses, proper es, buildings, streets, parks, and open spaces.
2. Visita on data from January 1, 2017 through three days of the present, including visit trends, frequency, benchmark data, hourly visits, daily visits, length of stay.
3. Property Data: Parcel size, store size, visits, ownership, tax history.
4. Sales, Revenue, and Tax Es ma on: average cket size, transac on trends, visita on and sales data for select retail categories.
5. Visitor Journey
○ Post and Prior loca ons for any POI.
○ Top visited na onal points of interest.
○ Top visited local points of interest.
○ Route data reveals top streets traveled by visitors to and from any loca on.
6. True Trade Area reveals home and work loca ons for visitors to any loca on.
7. Visitor Persona for visitors, residents, employees, and passers-by. ○ Demographic data for residents, visitors, and employees of any loca on (age, ethnicity, household income etc.)
○ Psychographic data (social, consumer, and web preferences).
8. Visitors by Origin: home loca ons of residents, visitors, students, employees.
9. Area Analysis:
○ Traffic volume along every street, by direc on and me of day. ○ Planned Development: pipeline of development projects in planning, construc on and completed.
○ Crime Profile: map of crime incidents related to any loca on. ○ Events: Visita on numbers for events including but not limited to exposi ons, fes vals, concerts, community events, sports, conferences, performing arts etc.
10. Migra on data reveals change to popula on trends for any Zip Code, County, State. Migra on in and out by county including change to popula on, change to income levels etc.
11. COVID Recovery: Visita on trends for retail and tourism for every city, county, state for present day benchmarked against a similar period in 2019.
12. Trip Origina on by Market: Reveal home loca on for mul -day tourists at any me of year.
13. Heat Maps reveal pedestrian ac vity movement and hot spots for any loca on.
Top Civic Applica ons
The following represents some of the ways Placer’s more than 350 Civic customers use Placer data.
1. Retail A rac on: Iden fy best fit retailers, maximize revenue, support local businesses.
2. Event Analysis: Drive event a endance, op mize marke ng, maximize sponsorship and vendors, measure true a endance. Reveal local economic impact of events (hotels, entertainment, dining etc.)
3. Revenue and Sales Tax Es ma on: Reveal sales data and trends for key loca ons, assess trends, predict future revenues, inform incen ves and recrui ng strategies, measure ROI.
4. Public Realm and Infrastructure: Iden fy usage of streets, parks, and open spaces. Make data driven decisions to inform future investments.
5. Travel and Tourism: Reveal visita on numbers to any a rac on or des na on. Discover home loca ons for visitors and routes to des na ons. Understand visitor preferences for hotels, entertainment, dining, retail, and leisure. Op mize marke ng to a ract desired visitor profile.
6. COVID Recovery: Iden fy economic impacts to any district, city, county, or state. Iden fy investment opportuni es, support struggling businesses, measure performance of your efforts, op mize ARPA funding and repor ng.
7. Local Business Support: Provide local businesses with insights to op mize hours of opera on, market to desired customers, and expand revenue while reducing cannibaliza on.
8. Marke ng and Communica ons: Inform marke ng strategy with real- me data about residents, visitors, employees, and passers by. Leverage Placer Routes to iden fy best loca ons for digital adver sing, wayfinding, and signage. Align marke ng content with demographic and psychographic profiles.
Measure the ROI of marke ng efforts.
9. Repor ng: Provide partners and stakeholders with in depth repor ng about performance of any loca on.
Support
1. Unlimited Dedicated Customer Support: Every Civic Customer receives a dedicated, named Customer Success Manager who is an expert working with Placer data to support Civic client goals.
2. Unlimited Access to Placer webinars, academy, use cases, learning library etc.
3. Custom reports per ad hoc needs/requests; in Excel, KML, Tableau, Slides, pdf and other formats.
4. Monthly Reports provide Civic customers with automated updates about a primary POI (district, campus, city, county), plus ten addi onal POIs.
Client Base and Industry Exper se
1. Placer’s client base includes over 2,000 leading commercial real estate companies, brokerages, retailers, consumer packaged goods companies, and more than 400 civic organiza ons including local and state governments, economic development organiza ons, airports, and des na on marke ng organiza ons.
Privacy
1. Placer is a privacy-first company.
2. Placer does not collect user iden fiers, we have never sold user-level data, and we inten onally built our business with underlying technology that doesn't rely on personally iden fiable informa on.
3. Experience working with a broad spectrum of government, economic development, and civic organiza ons.