Cathedral City City Council
June 14, 2023

GCVCC Activity Report for Cathedral City
7/1/2022 – 3/1/2023
1) CITY MARKETING:
a) Cathedral City’s events are consistently represented on our weekly eblast to 6,500 email subscribers across the Greater Coachella Valley.
b) Cathedral City’s Chamber events are marketed through www.GCVCC.org with sign-up links, social media and email marketing push and a wrap -up article about the event is posted in e- newsletter (6,500 subscribers) and lives on www.gcvcc.org c) Cathedral City is represented at all GCVCC events across the Greater Coachella Valley i.e. All Valley Mayors held in October 2022.
d) Starting 2023 Cathedral City info was refreshed on www.gcvcc.org and various individual sites.
2) ECONOMIC DEVELOPMENT:
a) City Walks- Our team conducted City walks once a month, targeted the streets of Perez, the car dealerships, The Plaza area, the shopping centers, and the Cannabis businesses resulting in appointments and establishing relationships with:
i.Landau Labs -team met,
ii.Jessup brought Chairman of the Board in they suggested we work with www.mydesertautos.com association of all the Cathedral City Auto dealers, iii.Amazon bought State of the City Sponsorship both 2022 & 2023 iv.Revivals/DAP joined
v.CV Rep rejoined
vi.Luchador helped with some parking lot issues and attended Grand Opening vii.Daniels Table he has some issues with the marketing of Cathedral City Restaurants, he suggested a “Taste of Cathedral City” bought Williams homes by to see if he wanted to participate in their Grand Opening “Taste of Cathedral City” viii. Developed a relationship with the Guatemala Chamber ix.UPS stores joined
x.Drop by Office joined & hosted a mixer and 2 Chamber 101’s bring our members to Cathedral City and their location & Tim Hadorn joined the board as well xi.LIT properties “Paloma Resort” joined and Adam Ramirez joined the board as well hosted the Ambassador appreciation
xii.PROVR joined and hosted a mixer
xiii.William’s Homes joined and is hosting at mixer in April 2023 14) Sage invest & Fountainhead developers joined
xiv.Cultivar Strategies, Brian Applegarth Cannabis Travel Consultant xv.Your Workshop helped them get their business license ribbon cutting in April 2023 xvi.GHA Companies hosted a Ribbon Cutting of their homes xvii.Shafik Wahhab Photographer joined
xviii.ADP Consultants
xix.AMP hosted a mixer
xx.Brunch 101 stopped by the meet and eat
xxi.Desert Thai donated to the mixer
xxii.Trulissa donated to the mixer and participating in Williams Homes Mixer in April 2023 xxiii.Capizzi’s Cheesecake Pizza donated to the mixer & Edible Arrangements donated xxiv. Hosting ribbon cutting for Peter Bedard’s book late April 2023 xxv. Talked to Sun Community Bank about relocating to Cathedral City from Palm Springs feels it is safer
xxvi. Visited the Boys and Girls Club for the Thanksgiving fest and toured it 28 xxvii. Working on restaurants to host Williams Home’s Taste of Cathedral City inside their Models i.e. Nicolino’s, Daniel’s table, Luchador, Mr. Zebra Trilussa, Sol y Sombra. 3) SPECIAL EVENTS:
a) Mixers:
i.Mary Pickford is dplace Mixer held Wednesday July 20, 2022. Here is the recap:
https://gcvcc.org/mixer-recap-mary-pickford-is-dplace/
ii.Drop By Office & AMP Lounge Plaza Mixer/Ribbon Cutting Thursday, Dec. 15, 2022 In the beautiful holiday setting of the Plaza’s fountain area between Drop by Office and Amp Lounge we hosted 55 business community leaders, Mayor Rita Lamb, Councilmember Nancy Ross, Economic Development Director, Stone James, our Chairman of the GCVCC board Rich Ramhoff of Desert Care Network,, several GCVCC board members; Julie Frazier of Frazier Pest Control, Bob McCauley of Entravision, as well as, our fabulous Cathedral City board: Sandy Jimenez, Shelley Kaplan, Joe Frazier, Scott Robinson, Stephen Burchard, Adam Ramirez, Peter Bedard of course one of our hosts Antonio Lopez Cochran (treats and a bar at Amp Lounge). Our host Tim Hadorn offered tours, desserts, and raffle items. Surrounding business neighbors provided treats; Edible Arrangements chocolate covered strawberries, Cheesecake bites from the Capizzi’s, Appetizer’s from Desert Thai and a $50 gift card from Trilussa. Special Guest Rafael Oscal & Carolna Arevalo of the Guatemala Chamber were there as well. b) Other events:
i. Chamber 101 held at Drop by Office December 2 nd (10 attendees) ii. Chamber 101 held at Drop by Office Jan 6 th (12 attendees) iii. Ambassadors Appreciation gathering at Paloma Resort’s Sol y Sombra restaurant Dec 1 st (20 attendees)
iv. Ribbon Cutting GHA Dec 1 at Rio Del sol (20 attendees) v. Nov 4 th – 6th PS Pride participation
vi. Nov 18 th & 19th participated in the Balloon Festival vii. December 15 th We provided a Special introduction to Rafael Oscal & Carolna Arevalo of the Guatemala Chamber to the City Council and board members to discuss Hispanic community events he has in LA and wants to introduce to Cathedral City. Follow up meeting on Jan. 7th 3:00. Going to City Council 3/22 to vote on Maya International Festival to be held September 29 – Oct 1, 2023
viii. March 4 th : Cathedral City’s LGBT Days Bed Race Entry resulting in exposure to hundreds of attendees and a Desert Sun article
c) Upcoming Events:
i. April 11 th Ribbon Cutting for Your Workshop
ii. April 20 th Campanile Ribbon Cutting and “Taste of Cathedral City” theme in the model homes
iii. May 16 th Save The Date for Cathedral City State of the City luncheon at the Doubletree iv. TBD: “Your Design” workshop
v. TBD: Peter Bedard’s Book launch
vi. TBD: Working to engage
4) SHOP LOCAL:
a) Ongoing updates on www.ccshoplocal.com
b) Developing relationship with publisher of Cathedral City Home 5) MEMBERSHIP:
a. New Members since June 2022:
i. Regional 131
ii. Cathedral City 19 (14% of the total new bus membership) b. Total GCVCC members: 830
c. Total Cathedral City membership 116 (14% of GCVCC membership)