CITY COUNCIL
AGENDA
Study Session
Wednesday, November 8, 2023
3:00 PM
City Council Chambers
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
MAYOR
Rita Lamb
CITY COUNCIL MEMBERS
Mayor Pro Tem
Mark Carnevale
Councilmember
Nancy Ross
Councilmember
Raymond Gregory
Councilmember
Ernesto Gutierrez
• CALL TO ORDER
• ROLL CALL
• AGENDA FINALIZATION
At this time the City Council may announce any items being pulled from the agenda or continued to another date.
1. CLOSED SESSION
A. Conference with Real Property Negotiator Pursuant to Government Code Section 54956.8.
Property Location: Approximately 1.8 Acre Festival Lawn SWC Ave. Lalo Guererro and W. Buddy Rogers
Negotiating Parties: City of Cathedral City
Property Owner: City of Cathedral City
Under Negotiations: Price and Terms for potential sale of real property
2. PUBLIC COMMENT
This is the opportunity for members of the public to comment on any items not appearing on the regular agenda. Because of restrictions contained in California Law, the City Council may not discuss or act on any item not on the agenda but may Cathedral City P a g e 2
briefly respond to statements made or ask a question for clarification. The Mayor may also request a brief response from staff to questions raised during public comment or may request a matter be agendized for a future meeting. Public Comment will be limited to three (3) minutes.
3. STUDY SESSION
Normally no action is taken on Study Session items, however, the City Council reserves the right to give specific policy direction and take specific action as necessary. Presentation will be limited to 10 minutes unless other provisions are made in advance.
A. Presentation - The Perez Arts District's Art Walk
Recommendation: This is a presentation only. There is no formal action required.
B. Sarah Street Area Assessment District Formation Process - Phase 1 Outreach Update and Phase 2A Introduction
Recommendation: This item is presented to the City Council for an update on the outcome of the Sarah Road Assessment District Phase 1 Outreach and Phase 2A Introduction for discussion,
information and comment.
C. How is Placer AI Consumer Trend Data Being Used
Recommendation: This item is for review and discussion only.
ADJOURN
NOTES TO THE PUBLIC:
The City of Cathedral City complies with the Americans with Disabilities Act of 1990. If you require special assistance to participate in this meeting, please call the City Clerk’s Office at (760) 770-0322 at least 48 hours prior to the meeting.
If you desire to address the City Council during the meeting, please complete a Request to Speak Form available at the entrance and present it to the City Clerk. Speakers will be called upon at the appropriate time.
Any documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection in the City Clerk’s office at City Hall located at 68 -700 Avenida Lalo Guerrero during normal business hours. In addition, such documents will be posted on the City’s website at www.cathedralcity.gov.
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Staff Report
City Council
Meeting Date: November 8, 2023
From: Stone James, Economic Development Director
Title: Conference with Real Property Negotiator Pursuant to Government Code Section 54956.8.
Property Location: Approximately 1.8 Acre Festival Lawn SWC Ave. Lalo Guererro and W. Buddy Rogers
Negotiating Parties: City of Cathedral City
Property Owner: City of Cathedral City
Under Negotiations: Price and Terms for potential sale of real property
1.A
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Staff Report
City Council
Item No. 3.A
Meeting Date: November 8, 2023
From: Ryan Hunt, Communications and Events Manager
Title: Presentation - The Perez Arts District's Art Walk
City Council
RECOMMENDATION:
This is a presentation only. There is no formal action required.
BACKGROUND:
The Perez Art District has requested a Study Session presentation to detail their Art Walk, which occurs on the 4th Friday of each month at 4pm.
This is an immersive experience for art enthusiasts and the local community alike. The Art Walk offers a unique chance to witness the creative process across a variety of disciplines, including painting, sculpture, photography, and mixed media.
Conveniently located at 68845 Perez Rd in Cathedral City, California, the Perez Art District is home to a vibrant community of artists.
DISCUSSION:
Anne Bedrick, who has a studio located at 68845 Perez Road (Building H), Unit 27, Cathedral City, CA 92234 will be presenting on behalf of The Perez Art District.
Visitors to the district will have the opportunity to explore the working studios of more than 30 talented artists in the H and I Buildings, with an additional eight artists in the A and C Buildings. Some of the home and design stores and galleries in the 68929 building will also participate.
The Art Walk offers a unique chance to witness the creative process across a variety of disciplines, including painting, sculpture, photography, and mixed media. The monthly event will commence at 4 p.m. and run until 7 p.m., allowing ample time for attendees to discover the diverse range of artistic styles within the district.
FIVE-YEAR STRATEGIC PLAN:
Action F-6: Promote additional community events and celebrations.
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Staff Report
City Council
Item No. 3.B
Meeting Date: November 8, 2023
From: John Corella, Director of Engineering/Public Works Title: Sarah Street Area Assessment District Formation Process - Phase 1 Outreach Update and Phase 2A Introduction
City Council
RECOMMENDATION:
This item is presented to the City Council for an update on the outcome of the Sarah Road Assessment District Phase 1 Outreach and Phase 2A Introduction for discussion, information and comment.
BACKGROUND:
There are areas within Cathedral City that are not served by a sewer collection system.
These areas are served by individual private onsite septic tank systems. Specifically, these areas are:
• Within the Coachella Valley Water District (CVWD) Service area (approximately 400 parcels):
o Whispering Palms Trail Neighborhood:
▪ South of Ramon Road
o Ocotillo Square Neighborhood:
▪ Various Ocotillo Park area streets
o Pomegranate and Papaya Lanes
o Royal Palms and Caliente Sands Mobile Home Parks:
▪ The above are either under allottee or private ownership • Within Desert Water Agency (DWA) Service area (approximately 100 parcels):
o Lakeview Villas Condos
o Perez Road area:
▪ Cathedral Canyon to Date Palm Drive
o Sarah Street area:
▪ Crossley Road and Sarah Street
▪ The unimproved Agua Caliente Trail area
▪ The Bochner Family property
The unsewered areas identified above within the CVWD and DWA service area (Lakeview Villas Condos) are currently subject to a State Water Resources Control
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Board (SWRCB) Clean Water State Revolving Fund (CWSRF) Program Grant Application. An application for that funding was prepared by the City’s Consultant Woodard & Curran (Consultant) and submitted in Fall of 2022. The Grant, when awarded, will provide funding for the planning services necessary for converting these existing residential septic tanks served areas to sewer collection system served areas.
Please note that only the existing residential areas are eligible to be included in this planning grant. The DWA areas cited above on Perez Road and Sarah Street are zoned for commercial and light industrial, and thus do not qualify for the current CWSRF Grant.
Agua Caliente Trail Area
With the above background information provided, there has been interest in the formation of an assessment district among the property owners of parcels in the undeveloped Agua Caliente Trail area. This area encompasses Agua Caliente Trail, San Juan Trail, Desert Primrose Trail, Starlight Trail and Whitewater Trail (location map attached). The property owners are informally calling this area the “Outpost Business Park.”
In August 2019, two (2) property owners conducted a grassroots campaign to determine if there was interest in forming an assessment district in this area. Seventy -five (75) qualifying lots were identified and were sent a survey asking if the property owner was in favor of exploring the formation of an assessment district to provide for streets, curbs, gutters, water, sewer and other utilities. The response was positive from the property owners as forty -nine (49) owners responded in favor and five (5) provided a “no” response.
Sarah Street Area
This light commercial/industrial area is comprised of Sarah Street, the south portion of Agua Caliente Trail and Crossley Road (location map attached). Historically, a few property owners have requested sewers to be installed. These requests have not progressed further into the assessment district stage.
Bochner Family Property
This single parcel APN 677 -420-016 is owned by Bochner Family Real Estate and is located just north of Sarah Street, abutting the Whitewater River Channel to the east and the Dream Home Neighborhood to the north. This 29.41 -acre parcel is generally triangular in shape and undeveloped.
On January 4, 2023, the City Council approved an agreement with Woodard & Curran (Consultant) to provide Assessment District Support Services to assist with the public outreach in the areas mentioned above.
DISCUSSION:
Assessment District Phasing
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The City and Consultant developed an assessment district process flow chart identifying three (3) distinct assessment district formation phases. Since that time, it has become evident that Phase 2 should be broken into two parts: Phase 2A and Phase 2B. The phases identified are:
• Phase 1: Providing outreach and soliciting for interest in the formation of an assessment district using letters, meetings and individual discussions as the methods used.
• Phase 2A: Consultants engaged to prepare conceptual plans and preliminary cost estimates and an information neighborhood meeting. • Phase 2B: Consultants will continue outreach to property owners and bond counsel will be engaged to send out formal petitions for the assessment district formation.
• Phase 3: Assessment district plans prepared, City adopts the required resolutions of intention, notices send out, public hearing is held, vote is tabulated and the assessment district either proceeds or is not approved to proceed.
The modified Assessment District Flow Chart is attached to this report with the steps required for the assessment district formation.
Phase 1
Following the execution of the Phase 1 contract, the City and the Consultant began Phase 1 outreach. The Consultant engaged with property owners, informed them about the potential to form a special assessment district that would provide utilities and improvements to both developed and undeveloped parcels within the area, and solicited feedback to gauge the level of interest.
This initial phase of work was a prerequisite for the City to make an educated decision as to whether to proceed into Phase 2A of the assessment district formation processes.
During Phase 1, the Consultant performed the following:
• One virtual 2 -hour meeting was held with City staff and two major property owners in the area of Agua Caliente Trail to discuss the details of the proposed assessment district.
• City staff and the two major property owners provided the names and contact information for all property owners to be served by the proposed district. • The Consultant prepared meeting minutes that included property owner contact information and an accompanying exhibit identifying all p arcels included in the proposal.
• The Consultant coordinated with City staff to confirm that all p arcels included in the proposed assessment district were accounted for.
• The Consultant drafted and mailed informational letters on City provided letterhead to inform property owners about special assessment districts and the need for the formation of an assessment district to provide public improvements for the direct benefit of their property.
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• The informational letters included a self -addressed stamped envelope to solicit feedback and gauge initial property owner support for assessment district formation. The Consultant collected and summarized the survey results. • The Consultant, City staff, and the two major property owners followed up the mailing of informational letters with in -person visits, phone calls, and email correspondence to ensure letters were received, and to answer questions about the next steps in the assessment district formation process. • A final report of the responses received in the Phase 1 outreach was prepared and incorporated into the PowerPoint presentation the City Council will review today.
With the information provided from the Consultant’s Phase 1 outreach, the City can make an informed decision as to whether to move forward with Phase 2A assessment district actions.
Phase 2A
With the majority of property owners in favor of moving forward, City Staff solicited informal proposals for Phase 2A of the Sarah Road Assessment District Project. Initially, City Staff contacted the City’s On -Call Consultants: HR Green, Inc., Interwest Consulting Group, and Webb and Associates. The City’s On -Call Consultants responded that these are specialized services they do not typically provide and therefore declined to provide a propo sal to the City. City Staff subsequently solicited informal proposals from specialty consulting companies providing these specialized services.
Proposals for Sarah Road Assessment District Formation Phase 2A were received from three (3) firms. The following table ranks each qualified proposer by total cost:
RANK CONTRACTOR AMOUNT
1 Willdan Engineering (Industry, CA) $ 49,300
2 Woodard and Curran (Walnut Creek, CA) $ 74,830
3 Michael Baker International (Palm Desert, CA) $131,000
The Proposals were reviewed by City Engineering Staff. The panel cited all consulting companies provided proposals that were responsive, qualified, and knowledgeable about the Project. Based on the proposals received, the lowest responsive and responsible company is Willdan Engineering (Willdan) from Industry, CA.
The proposal received from Willdan Engineering (Willdan) is consistent with current costs and in line with the City’s expectations for this service.
If City Council elects to proceed with Phase 2A of the Sarah Road Assessment District Project, City Staff will need to bring this back before the City Council for approval. A General Fund Budget adjustment will be required to proceed with Phase 2A as the $40,000 currently designated in each FY 2023/2024 and FY 2024/2025 would exceed the current allocation in the Engineering Professional and Technical Services budget, Fund 100 -100-150-156-8600-8601. Currently, this $40,000 is included in the list of deferred items from the FY 2023/2024 approved budget to be reallocated toward the
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adverse financial impacts from Tropical Storm Hilary.
FISCAL IMPACT:
Currently, th is item has no fiscal impact for the City, as this is for discussion, information, and comment only.
As cited in the Discussion, if the City Council would like to proceed with Phase 2A of the Sarah Road Assessment District Project with Willdan Engineering, a General Fund Budget adjustment will be required in the amount of $56,695, includ ing a Professional Services Agreement with Willdan Engineering in the amount of $49,300, and a fifteen percent (15%) contingency in the amount of $7,395, for any unforeseen design costs.
FIVE-YEAR STRATEGIC PLAN:
Goal B: Community Investment
Objective: Cathedral City roads, gateways, public spaces, and other city infrastructure are well planned, designed, constructed, and maintained.
ATTACHMENTS:
Agua Caliente and Sarah Street Parcel Map
Bochner Family Real Estate Parcel Map
Lakeview Villas Condos Parcel Map
Assessment District - Flow Chart
Willdan Engineering - Phase 2B Proposal
3.B
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(09
(10(10
(11
(28
(11
(22
(09
(11
(09
(26
(14
(20
(10
(22
(14(12
(23
(10
(24
(01
(10 (11(09
(18
(21
(13
(01
(14
(12
(10
(05(05
(18(01
(08
(07
(07
(08
(07
(27
(13
(03
(01
(04
(14
(25
(13
(06 (09
(04
(12
(14
(02
(05
(06
(03
(04(02 (03
(02
(16
(12
(09
(12
(05
(07
(06
(17
(05
(15
(10 (11
(11
(12
(03
(11
(15
(09
(08
(16
(01
(02
(08
(04 (04
(17
(08
(07
(06 (13(13 (06
(03
(02
(13
T447
T443
T446
T441
T442T445
T444
677-44
ASSESSOR'S MAP BK677 PG.44
Riverside County, Calif. Mar 2014S. Hemmati
POR. S 1/2, SW 1/4, SEC. 17, T4SR5E
CITY OF CATHEDRAL CITY
TRA 019-008
24-63-3
Bk 680
Pg 17
Pg 42
Pg 44
Pg 39
Pg 43
THIS MAP WAS PREPARED FOR ASSESSMENT PURPOSES ONLY. NO LIABILITY IS ASSUMED FOR THE ACCURACY OF THE DATA SHOWN. ASSESSOR'S PARCEL MAY NOT COMPLY WITH LOCAL LOT-SPLIT OR BUILDING SITE ORDINANCES. ©
1 " = 100 '
Legend
Lot Lines
Right-Of-Way
Old Lot Lines
Reference R.O.W
Other Easements
Lease Area
Subdivision Tic Mark
Data
LLA 5-040
Map Reference
MB 26/88 PALM SPRINGS OUTPOST UNIT NO. 5
Date Old Number New Number
6/1/1973 444-5 6
11/1/1980 444-6 7
6/1/1981 441-14 PG.42
3/1/1985 444-1 8,ST
9/1/1985 447-2,3 447-6
1/1/1986 447-6 7,ST
3/1/1986 446-18 20,ST
7/1/1986 446-19 21,ST
7/1/1986 443-15-19,ST 20-24
7/1/1986 444-2-4,7,8,ST 9-13
7/1/1986 446-15-17,20,21,ST 22-25
7/1/1986 447-1,4,5,7,ST 8-11
11/1/1986 444-12 14
6/1/1987 446-23 27
6/1/1987 446-24 28
2/19/2014 447-8 12,ST
3.B.a
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Attachment: Agua Caliente and Sarah Street Parcel Map (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A CITY
BOGIE
ROAD
(GENE
AUTRY
TRAIL)
55'
74.5'
75'
52'
RAMON
LOT D
PAR
1 145
194.32 226.73
PAR 3PAR 2
115.04 269.96 226.73
60'
50 275
55'CROSSLEY ST.
473.24
SARAH ST.
473.16
32.53 L=231.24
3.07 AC NT
474.65
PAR 4
554.13
CITY LIMITS
40' 161.33
TR 29742-1
L=309.98
272.47
50'
292.97
40'
30 L=172.18
932.67
20 N00-07-15W 1323
34.60 PM 91/7
L=2264.58
R=30,000
TRA 019-000
TRA 019-008
R=33,000
1523.25
82.78 AC ML
(SUBJECT TO FLOOD ESM'T)
#077268 9/60
PAR 1
29.41 AC ML
227.33
303.86
122.86
137.68
99.50 137.22
167.43
L=138.70
31.37 126.16
65.27 192.95
66.45 L=162.71
55.11 L=87.44 LOT C
L=151.94
41.07 166.72
L=68
PAR 4
25180.64
40.39 63.45
L=41.66
3.72 AC
PAR 5
L=72.40
SPRINGS LIMITS676.97
CATHEDRAL LIMITSN89-46-26E
795.07
25.91 291
283.62
329.05
300.08
226.68
23.53 136.83
23.50 57.68
186.05 190.85
40.71 27.50 34
67.72 PAR 6 PAR 7
1.95 AC 2.00 AC
633.27
L=65.20
L=65.2025
21 472.59
50.05 50.91
36.53 35.56
53.24 311.53
PAR 1
20'
5'
30'
LOT B
TRA 011-047
PAR 8
5.40 AC
30'
5'
20'
LOT A
LOT D
60'
PM 230/40
PM 230/40L=101.31
587.90 PALM
PM 230/40
LOT G
1.60 AC NT
EX
11.40 AC
378.31
LOT E LOT B
L=254.94
LOT C
PM 8/64
2.92 AC NT
CATHEDRAL
LOT A
EX
ROAD
173.51
82.46 48.04
POR PAR 3
SAN
DR.LUIS
REY
POR PAR 2
10.63 AC M/L
#0463089 11/19
LANDAU
BLVD
11.28 15.77 9.83
17 (23
(16
(55
(58
(54
(51
(15 (12(53(52 (40
(50(59
(21
(22
(57
677-42
ASSESSOR'S MAP BK677 PG.42
Riverside County, Calif. May 2021E250853
POR. SEC. 17 T.4S., R.5E.
CITY OF PALM SPRINGS
TRA 011-047
019-000
019-008 24-63-3
Bk 680
Pg 17
Pg 42
Pg 28 Pg 42
Bk 677
Pg 41
Bk 680
Pg 19
Pg
44 Pg 38 Pg
62 Pg 39
Bk 680
Pg 10
Bk 678
Pg 21
Bk 678
Pg 07
Bk 678
Pg 17
Pg 35
Pg 37 Pg 63
Pg
43 Pg 61
THIS MAP WAS PREPARED FOR ASSESSMENT PURPOSES ONLY. NO LIABILITY IS ASSUMED FOR THE ACCURACY OF THE DATA SHOWN. ASSESSOR'S PARCEL MAY NOT COMPLY WITH LOCAL LOT-SPLIT OR BUILDING SITE ORDINANCES. 18 19 20
©
1 " = 400 '
16 20 21
Legend
Lot Lines
Right-Of-Way
Old Lot Lines
Reference R.O.W
Other Easements
Lease Area
Subdivision Tic Mark
CATHEDRAL CITY
Data *
PM 135/53-54
MB 22/40-44
PM 155/20
RS 14/82, RS 96/43-48
Map Reference *
MB 364/70 - 75 TRACT MAP NO. 29742-
PM 230/40 - 46 PARCEL MAP NO. 31968
PM 8/64 PARCEL MAP NO. 5092
PM 91/7 - 8 PARCEL MAP NO. 14820
Date * Old Number * New Number *l
9/1/1973 04 05-06
9/1/1973 01 04,ST.
4/1/1977 800 07
5/1/1978 07 08,ST.
6/1/1981 06 09-12
6/1/1981 PG.41 13,ST.
8/1/1981 03 14,ST.
9/1/1984 10,11 15
3/1/1986 09,13 16
6/1/1986 18 19-20
6/1/1986 08 17-18
7/1/1986 ADD_ASMNT. 21
4/1/1987 05 22,ST.
7/1/1987 02 23-24
4/1/1989 14 25-26
2/1/1990 25,26 27
2/1/1990 27 28-29
2/1/1993 28 30-31
8/1/1999 20 33,ST.
8/1/1999 19 32,ST.
11/9/2000 17 34,ST.
11/9/2000 30 35
11/19/2004 31 37,38
11/19/2004 39 40,PG62
11/19/2004 35 36,ST
11/19/2004 38,29 39
2/24/2005 36,37 41
2/24/2005 41 PG63
1/29/2008 34 43,ST.
1/29/2008 32 42,ST.
3/20/2008 43 44,45
2/10/2009 42 46,47
1/4/2010 33,44,47 48
1/4/2010 45 55
1/4/2010 46 56
1/4/2010 48 49-54
4/22/2020 24 57, ST
5/11/2021 49 58,ST
5/11/2021 56 59,ST
3.B.b
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Attachment: Bochner Family Real Estate Parcel Map (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A 100
50.20 30 20
30 20
50.20 850.63
P.S.C.C.E.
TR 14288
TR 14288
TRA 019-008
231.85
100.28
50 50
50 50 140
140 70
70 140
140150
150
85 150.08
52 24.21
79.08 49.87
5050
50 50
5050
5029.97
31.44 L=101.39
121.42 P.S.C.C.E.
15 30
9.61 AC ML
Por 1
CM
330.07
1267.68
CM
Por 1
TR 14288
100
TRA 019-008
TRA 019-015
55 55
50 N89-43-21E
RAMON ROAD
SAN LUIS REY DRIVE
LOT O
LOT B
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
332
333
334
335 336
TR 14288
266.44
P.S.C.C.E.
30 30
150
150
100
30 30
N00-12-40W
EX
LOT 337
(46
(40
(41
(32
(47
(38
(37
(31
(34
(39
(01
T431
01-47
T432
01-65
677-43
ASSESSOR'S MAP BK677 Pg. 43
Riverside County, Calif. Nov 2020arrodrig
SW 1/4 OF SEC 17, T.4S.,R.5E TRA 019-008
019-015 24-63-3
Bk 680
Pg 17
Pg 43Pg 42 Pg 44
Pg 39Pg 38
THIS MAP WAS PREPARED FOR ASSESSMENT PURPOSES ONLY. NO LIABILITY IS ASSUMED FOR THE ACCURACY OF THE DATA SHOWN. ASSESSOR'S PARCEL MAY NOT COMPLY WITH LOCAL LOT-SPLIT OR BUILDING SITE ORDINANCES. ©
1 " = 100 '
Legend
Lot Lines
Right-Of-Way
Old Lot Lines
Reference R.O.W
Other Easements
Lease Area
Subdivision Tic Mark
CITY OF CATHEDRAL CITY
Data
LLA 5-071
RES. 2019-44 2020-0043150
SHEET 1 OF 3
Date Old Number New Number
3/1/1971 10-12 27
5/1/1972 22,23 28
1/1/1974 8,9 29
2/1/1975 3,4 30,31
2/1/1980 5-7 32
3/1/1981 18-20 33
4/1/1981 2,30 34
12/1/1981 25,33 431-1-47
12/1/1981 25,33 432-1-65
9/1/1984 26,27 35
11/1/1984 35 36,37
10/1/1987 29 38
10/1/1987 36 39
6/1/2003 430-21,24,28 40
12/1/2005 430-15,16,17 41
Map Reference
MB 22/40 - 44 PALM SPRINGS COUNTRY CLUB ESTATES
MB 117/94 - 95 TRACT MAP NO.14288
CM 33/35 - 66 POR LOT 1 #1981-054588 03-27-1981
3.B.c
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Attachment: Lakeview Villas Condos Parcel Map (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A No
Yes
No
Yes
No
No
Yes
No
Yes
Coordinate with 2
Major owners and City
staff to finalize total
number of properties
and property owner
contact information
Send information to all
property owners regarding
the potential formation of
an assessment district with
postcard survey
Meet (virtually) with 2 Major
property owners to gather names
and contact info for other
property owners
Special
Assessment
District
Formation
Gather postcard
survey results
and prepare
summary letter
with
recommendation
and outline of
next steps
Majority (or some %)of
owners are interested in
Assessment District?
City engages consultant to
prepare a conceptual design
and preliminary cost
estimates. Dry utilities
contacted for underground
costs.
Assessment
District
Process
Ends
W&C, subconsultant, and City
conducts informal neighborhood
meeting to present proposed
project, AD process and potential
costs. Audience polled to
determine if there is still interest
in AD formation
Is audience
predominantly
in favor of AD
formation?
Assessment
District
Process
Ends
City Staff
approaches City
Council for
authorization to
retain Bond
Counsel to prepare
the formal petition
documents
Property owner
volunteers to
circulate the
petition to property
owners within the
proposed district
boundary
Does petition
meet City's
threshold of
support (70%?)?
W&C prepares Construction
plans/Bid Set, detailed cost
estimate, affected properties
map estimated assessments for
each property
Assessment
Engineer
prepares
Engineer's
Report based on
cost estimate
City Council
Approves Report
and Adopts
Resolution of
Intention to Form
Assessment District
Public Hearing Date
Set and
Advertisement for
Bids goes out
Notice of Public
Hearing and
Assessment Ballots
mailed out 45 days
before hearing.
Allow enough time
to receive bids
Engineer's
Report revised
based on bid
results prior to
public hearing
Are individual Assessments greater than
presented in Report adopted by Council?
YES votes exceed 50% based
on total dollars voting yes?
Public hearing held
and ballots
tabulated
City Council approves the
District and awards the
Construction contract
Assessment
District Not
Approved
New Notice of
Public Hearing (45
days) and ballots
sent out.
Reference: Los
Altos, CA
https://www.losaltosca.gov/sites/default/files/fi…
Catherdral City Assessment District Formation Flowchart.mmap - 12/15/2022 - JMRoberts Phase 2B
Phase 2A
Phase 1
3.B.d
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Attachment: Assessment District - Flow Chart (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Introduction)
T 562.908.6200 ▪ 800.499.4484 | F 562.695.2120 | 13191 Crossroads Parkway North, Suite 405, Industry, CA 91746 | www.willdan.com October 17, 2023
Mr. Andrew Lee E.I.T. submitted via email: [email protected] Assistant Engineer
City of Cathedral City
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Subject: Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis Dear Mr. Lee:
Willdan Engineering (Willdan) is uniquely qualified to provide engineering services to the City of Cathedral City (City).
Our firm has over 59 years of experience providing similar services to district, cities, and counties throughout California.
Our extensive experience with a variety of street improvements, water infrastructure and master plans, sewer master plan, and assessment district projects makes us particularly strong as a partner on this important endeavor.
Project Understanding
The assessment district formation phase 2 is understood to cover the Desert Water Agency Service Area, including the following areas outlined in the provided parcel maps for the Sarah Street area:
▪ Crossley Road and Sarah Street (Commercial and Light Industrial) ▪ Lakeview Villas Condos (Fully Developed Residential on Septic) ▪ The unimproved Agua Caliente Trail area (Outpost Business Park; Unimproved Commercial and Light Industrial) ▪ The Bochner Family property (Unimproved Commercial and Light Industrial) The City has received interest from the residents of the above locations for further discussion to install street improvements including roadway paving and sidewalk, water, sewer, electricity, gas and telecom . Per the provided staff report, the Lakeview Villas Condos are currently connected to septic and have applied for CWSRF Grant funding for the conversion of septic to sewer. The unimproved areas will include preliminary street improvement layout with roads and sidewalks, and all areas will include preliminary wet and dry utility layout. The remaining areas are zoned for commercial and light industrial and do not qualify for the grant.
The City intends to host a community meeting to discuss the feasibility of the proposed improvements , with a preliminary conceptual design with budgetary opinions of probable cost, to enable the community to make an informed decision about the issue. Willdan will assist the City by preparing a preliminary presentation to discuss the process to form an Assessment District.
Scope of Work
Task 1 – Project Management and Meetings
Willdan will conduct all tasks necessary to complete the project, including day-to-day project management, meetings, project communication, project scheduling and tracking, invoicing, and overall administration of the project. Willdan utilizes a project management process to ensure a successful project, one which yield results that match clients expectations; project management is expected to include, but not be limited to:
a. Schedule project kick-off meeting to include City staff b. Communicate often with City staff throughout various submittal stages c. Prepare and distribute meeting agendas and minutes for all project meetings d. 3 Virtual Meetings with City Staff Assumed for this project
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Mr. Andrew Lee E.I.T, Assistant Engineer
City of Cathedral City
Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis October 17, 2023| Page 2
Task 2 – Utility Coordination and Research
Utility research to determine possible conflicts with underground utilities. Available as-builts will be collected for the existing street, sewer, and water improvements. Existing sewer and water as-builts will be used for invert elevations.
Willdan will a lso coordinate with dry utility companies to determine the installation costs for the proposed improvements. Willdan will coordinate with the Desert Water Agency to determine potential connection fees and current sewer capacities at the mainline.
Deliverables
✓ PDF of GIS Sewer Exhibit
Task 3 – Preliminary Exhibit Preparation
Willdan will prepare a preliminary sewer exhibit utilizing the latest version of ARCGIS and/or AutoCAD Civil 3D. The exhibit will be based on available GIS mapping and will utilize Google Earth and /or 20’ contours to establish preliminary site topography. Willdan will prepare preliminary base mapping including street right s-of-way, parcel lines, and easements base d upon tract maps, parcel maps, and assessor parcel maps. Topographic survey is not included in this proposal but can be added under a separate scope and fee negotiated with the City. For a more accurate opinion of probable cost it is recommended that an aerial survey be performed (see Optional Task 9).
An alignment of the streets and wet and dry utilities will be set based on the available map data at 100 -scale topography. If necessary, an alternate alignment will be shown to exemplify all available options. Willdan will utilize available City and County GIS data to establish the Point of Connection to the existing sewer main. To properly set up the alignment, a preliminary pump vs. gravity analysis will be conducted to determine whether a pump station will be required to adequately serve the sewer needs , if required . The pump analysis will be based on the 20’ contours. Pump calculations are not included in this proposal. Geotechnical analysis and potholing of existing utilities is also not included in this proposal.
Deliverables
✓ PDF of CAD/GIS Sewer Exhibit
Task 4 – Preliminary Water/Sewer Memorandum
A preliminary water/sewer memorandum will be prepared to ensure adequate capacity of the proposed facilities.
Capacity at the mainline will be confirmed and utilized within the report. Sewer and water flows will be calculated for the area based on available land use. No calculations or modeling for dry utilities are included in this proposal. A full sewer and water study is not included in the phase 2 analysis. The memo will be used to provide preliminary sizing of the water and sewer pipelines.
Deliverables
✓ PDF of GIS Sewer Exhibit
Task 5 – Budgetary Engineer’s Opinion of Probable Cost
Willdan will prepare a Budgetary Opinion of Probable Cost (OPC) utilizing the latest version of Microsoft Excel. The estimate will be based on recent bid data seen for similar projects within proximity of the site. This “ ballpark” estimate will be preliminary based on the minimal data available prior to any field investigation and is to be utilized for discussion purposes only.
Willdan Financial Services will also establish an appropriate draft assessment methodology for the apportionment of costs. The method of apportioning costs, to the extent possible, will utilize a methodology concept and structure that is consistent with those utilized by other public agencies for similar assessments, and which follows the provisions of the California Constitution and notable court decisions regarding assessments.
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Mr. Andrew Lee E.I.T, Assistant Engineer
City of Cathedral City
Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis October 17, 2023| Page 3
To the extent there are general benefits identified, it is possible that the proposed assessments may not be able to fund 100 percent of the improvements.
The preliminary assessment methodology will be used to estimate the total and annual assessment burden for each property within the proposed District.
Deliverables
✓ PDF of Budgetary Engineer’s Opinion of Probable Cost Task 6 – Presentation Preparation
Willdan will produce a PowerPoint presentation for the community meeting. The presentation will assist in educating the community with the process of installing the proposed improvements. Exhibits and data tables will be prepared to exemplify preliminary design alternatives and cost estimates. Sewer and water needs will be assessed via land use.
Any additional information the City has to assist in the analysis should be provided to Willdan. Upon completion of the presentation, it will be submitted to the City for review and comment prior to the community meeting. Please note that a formal study has not been conducted yet and is not to be prepared at this time. The purpose of this presentation is to present preliminary findings to assist the process in the creation of a Sewer Assessment District.
Task 7 – Community Meeting
Willdan will attend one (1) community meeting; the date and time will be coordinated with City staff. Willdan will present the PowerPoint presentation and develop exhibit panels showing what costs are paid by the District and which improvements are the responsibility of the property owner. Additionally , exhibits will be prepared showing specific construction techniques with photographs showing construct ion impacts of the proposed improvements.
This will be presented to the community in collaboration with City staff. Willdan will field a question and answer portion during the presentation and remain in attendance to assist throughout the duration of the meeting. Community Meeting
✓ Attend Community Meeting
✓ Present PowerPoint Presentation
Optional Task 8 – Prepare Newsletter and Ballot
If the City elects to include this optional task, Willdan will prepare a newsletter summarizing the details discussed in the Community Meeting to outline the process and cost for formation of the Assessment District. Willdan will also prepare a survey postcard to be included within the newsletter, this will allow residents to vote whether they are in favor or not in favor of the project, based on the available preliminary data and costs presented within the newsletter.
These items will be provided to the City in PDF format; the City can then mail this to all neighborhood residents. This will provide the City with information on how many residents are interested and allow an informed decision on whether there is enough interest to proceed with a preliminary sewer report and Engineer’s Report to form the Assessment District. The preliminary sewer report and formation services are not included in this proposal but can be provided under a separate scope and fee.
Deliverables
✓ Sewer Notice Newsletter
✓ Postcard Survey
✓ Survey Tabulations
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Mr. Andrew Lee E.I.T, Assistant Engineer
City of Cathedral City
Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis October 17, 2023| Page 4
Optional Task 9 – Aerial Survey and Mapping
As an option for the City, we have included a cost for aerial surveying and mapping of the area. It is recommended that an aerial survey be performed in order to provide more accurate costs to ensure the sewer and streets have the proper slope. This will give us a more accurate opinion of probable cost and will be available for the future design.
Due to the preliminary nature and uncertainty of assessment district voting we included this as optional to minimize up-front costs prior to the vote. Approximately 73 acres will be mapped by aerial methods.
The area will be mapped at 1 -foot contour intervals and plotted at 100 -scale for the study portion of the project.
Surveying activities will set aerial control points, GPS ties to bench marks, aerial control points, and found monuments. Aerial mapping activities include flying the site and providing compilation and CAD services. Deliverables
✓ PDF and CAD files of Survey Base mapping
Project Disclaimer
The City of Cathedral City further represents, acknowledges, and agrees that:
(i) the City uses the services of one or more municipal advisors registered with the U.S. Securities and Exchange Commission (“SEC”) to advise it in connection with municipal financial products and the is suance of municipal securities;
(ii) the City is not looking to Willdan to provide, and the City shall not otherwise request or require Willdan to provide, any advice or recommendations with respect to municipal financial products or the issuance of municipal securities (including any advice or recommendations with respect to the structure, timing, terms, and other similar matters concerning such financial products or issues); (iii) The provisions of this proposal and the services to be provided hereunder as outlined in the scope of services are not intended (and shall not be construed) to constitute or include any municipal advisory services within the meaning of Section 15B of the U.S. Securities Exchange Act of 1934, as amended (the “Exchange Act”), and t he rules and regulations adopted thereunder;
(iv) For the avoidance of doubt and without limiting the foregoing, in connection with any revenue projections, cash- flow analyses, feasibility studies and/or other analyses Willdan may provide the City with re spect to financial, economic or other matters relating to a prospective, new or existing issuance of municipal securities of the City, (A) any such projections, studies and analyses shall be based upon assumptions, opinions or views (including, without limitation, any assumptions related to revenue growth) established by the City , in conjunction with such of its municipal, financial, legal and other advisers as it deems appropriate; and (B) under no circumstances shall Willdan be asked to provide, nor shal l it provide, any advice or recommendations or subjective assumptions, opinions or views with respect to the actual or proposed structure, terms, timing, pricing or other similar matters with respect to any municipal financial products or municipal securit ies issuances, including any revisions or amendments thereto; and
(v) Notwithstanding all of the foregoing, the City recognizes that interpretive guidance regarding municipal advisory activities is currently quite limited and is likely to evolve and develop during the term of the potential engagement and, to that end, the City will work with Willdan throughout the term of the potential Agreement to ensure that the Agreement and the services to be provided by Willdan hereunder, is interpreted by the pa rties, and if necessary amended, in a manner intended to ensure that the City is not asking Willdan to provide, and Willdan is not in fact providing or required to provide, any municipal advisory services.
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Mr. Andrew Lee E.I.T, Assistant Engineer
City of Cathedral City
Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis October 17, 2023| Page 5
Exclusions
The following items are not included within this proposal but can be added for a separate scope and fee negotiated with the City:
▪ Final Design Plans and PS&E.
▪ Field Topographic Survey
▪ Environmental Documentation and Permitting
▪ Geotechnical Investigation and Potholing
▪ Development of Legal Plats and R/W Documents
Schedule
Outlined below is Willdan's proposed project schedule for completing the above-described scope of work. Schedule begins upon receipt of notice to proceed (NTP).
Task Duration Timeframe (From NTP)
Kick-Off Meeting 2 Weeks 2 Weeks
Utility Coordination and Research 1 Week 3 Week
Prepare Preliminary Water/Sewer Report 4 Weeks 7 Weeks
Prepare Exhibit and Budgetary Opinion of Probable Cost 3 Weeks 10 Weeks City Review, Meeting and Comments 2 Weeks 12 Weeks
Presentation Preparation 1 Week 13 Weeks
City Review, Meeting and Comments 1 Week 14 Weeks
Community Meeting Date TBD
Fee
Our proposed time -and-materials – not-to-exceed fee for the base scope of work identified above is $49,300.
Optional Tasks 8 & 9 can be added for $ 2,463 & $40,611 respectively, for a total, inclusive of the optional tasks , of $92,374.
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A Mr. Andrew Lee E.I.T, Assistant Engineer
City of Cathedral City
Proposal for Combined Sarah Street Area Assessment District Preliminary Analysis October 17, 2023| Page 6
Please indicate the City’s approval and authorization to proceed by signing and returning via email to [email protected] and [email protected].
Thank you for this opportunity to be of continuing service to Cathedral City. We recognize the importance of this project to the City and are committed to realizing its timely and successful completion. Should you have any questions regarding this proposal, please contact Mr. Tyrone Peter at (714) 393-1963 Or via e -mail at [email protected]; or Mr. Ronald Stein at (714) 204-9257, or via email at [email protected].
Respectfully submitted,
Willdan Engineering
Tyrone Peter, PE
Deputy Director of Engineering
City of Cathedral City, CA
Name, Title Date
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Attachment: Willdan Engineering - Phase 2B Proposal (3948 : Sarah Street Area AD Formation - Phase 1 Outreach Update and Phase 2A
Cathedral City Page 1 of 5 Printed on 11/6/2023
Staff Report
City Council
Item No. 3.C
Meeting Date: November 8, 2023
From: Stone James, Economic Development Director
Title: How is Placer AI Consumer Trend Data Being Used
RECOMMENDATION:
This item is for review and discussion only.
BACKGROUND:
Economic Development strategy is grounded on u nderstanding your community and how your consumers and businesses fi t into the broader region. Historically, consumer data was limited to decennial census data. Over time, more Census Bureau data became available (e.g., American Community Survey, Current Population Survey, and Survey of Business Owners). These data sources, while valuable, are time consuming to access and manipulate. These data sources, taken individually, are limited in their ability to provide insight into commercial activity and user trends. Universities have created entire degree programs focused on mining, manipulating, and displaying data.
Historically, consumer product companies rel ied on voluntarily -completed consumer surveys and focus groups to learn more about consumer preferences. Questionable at best, these surveys provided at least some insight into consumer s’ buying capacity and behavior. With the advent of smart phone tracking technology in the late 2000’s, companies began to access real -time down-to-the-minute smart phone user location data. Companies were no longer reliant on consumers reporting what they believed was their behavior . Instead, companies can now access data that reports on consumers’ actual behavior.
As technology improved, companies like Placer AI have married mobile data location data with Census (and other data sources) to provide a more robust picture of consumer profile s. These different data sets include information on annual income, educational attainment, disposable income, and ethnicity. Once mapped, a remarkably accurate picture of consumer behavior, consumer profiles, and spending capacities emerges.
DISCUSSION:
The Placer data is being used to both attract new businesses and analyze/reposition
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underperforming assets. The following are examples of Placer data use:
Scenario #1: An ethnic-focused grocery store chain
The Economic Development Department (EDD) has been pursuing a popular ethnic- focused grocery store chain for three years. Because of ongoing land negotiations, the grocery chain has requested their name be kept confidential. For this presentation, this grocery chain will be called O’Malley’s.
When initially working to attract O’Malley’s, ED D used consumer analytic data to demonstrate how Cathedral City met their initial site selection criteria. This data demonstrated Cathedral City generally had many potential O’Malley’s customers based on ethnicity, age, and income.
When O’Malley’s was ready to take a more in depth look at various potential sites in the western Coachella Valley , EDD used Placer data to evaluate potential Cathedral City locations. The attached report is an example of one of the locations analyzed for O’Malley’s. The OMalleys Supermarket NWC Vista Chino and Landau report compares a theoretical location (Vista Chino and Landau) to consumer and location data from the top 25% of O’Malley’s 50+ o ther stores. The Vista Chino and Landau location was selected as a possible location for illustration purposes only. Reports were run on other viable locations within the City. O’Malley’s is interested in one of the other viable locations analyzed and is currently in discussions with th e listing broker on that property. O’Malley’s has requested all location details be kept confidential. For this reason, EDD is including this sample location report on the Vista Chino and Landau site (instead of the actual site O’Malley’s is pursuing) to illustrate the site-specific information Placer AI provides.
Placer analyzes and creates graphs on the following data points:
a) Demographic fit
b) Cannibalization
c) Frequency of co-tenants
d) Average consumer monthly visits
e) Typical building size
f) Nearest competitive location
g) Household income
h) Education levels
i) Ethnicity
j) House values
k) Age
l) Households
m) Marital status
The high degree of comparability between O’Malley’s top performing stores and the proposed Cathedral City site validates E DD’s recommendation s to O’Malley’s owners and real estate broker to acquire and build within Cathedral City.
Scenario #2: Sales Leakage
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All city r esidents have buying needs (shoes , cars, and clothing) and preferences ( hot prepared food, antiques, and alcohol). Sales tax is generated from the consumption of these goods. Cities increase sales tax revenues by strategically attracting businesses which sell these high-value (or high volume) taxable goods.
Sales leakage occurs when residents of one city travel to a different city to purchase taxable goods. Sales tax revenue which could have gone to support municipal services within the home city is leaked into the economies of neighboring cities.
The following Placer report summarizes the top 20 most frequented shopping centers (or businesses) by Cathedral City residents over the last year . The complete list ranks 1,442 locations Cathedral City residents have visited between 990,305 times (Destination Ramon) to 44 times (Express Cleaners in La Quinta) over the last 12 months. Understanding which businesses Cathedral City residents routinely visit (and presumably purchase from) lets EDD know which types of businesses are not in Cathedral City and which businesses EDD should work on attracting. Additionally, having sales leakage data in hand allows EDD to provide data to the potential businesses to demonstrate Cathedral City resident demand for their respective products or services. This demand data also helps inform EDD on what businesses may be not be viable if attracted into Cathedral City.
Leakage Entity Name Leakage Entity
Address
Leakage
Group
Category
Leakage
Primary
Category
Leakage
Sub
Category
Visits By
Residents
Destination Ramon 5601 Ramon Rd,
Palm Springs, CA,
United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
990,305
Desert Gateway 34380 Monterey
Ave, Palm Desert,
CA, United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
717,180
Walmart 5601 E Ramon Rd,
Palm Springs
Superstores Superstores Big Box
Store 715,772
Monterey Shore
Plaza
72800 Dinah Shore
Dr, Palm Desert,
CA, United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
388,839
EoS Fitness 4070 Airport
Center Drive, Palm
Springs
Fitness Fitness Gym /
Fitness
Center 325,586
Monterey
Marketplace
34249 Monterey
Ave, Rancho
Mirage, CA, United
States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
317,656
Costco Wholesale 72800 Dinah Shore
Dr, Palm Desert
Superstores Superstores Warehouse
Store 290,842
Walmart 34500 Monterey
Ave, Palm Desert
Superstores Superstores Big Box
Store 247,443
Sam's Club 34220 Monterey
Ave, Palm Desert
Superstores Superstores Warehouse
Store 246,691
In-N-Out Burger 72265 Varner Rd,
Thousand Palms
Dining Fast Food &
QSR
Burger
Joint 215,864
Rancho Las Palmas 42520 Bob Hope
Dr, Rancho
Mirage, CA, United
Shopping
Centers
Community
Shopping
Shopping
Center 208,055
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States Centers
Smoke Tree
Commons
2465 East Palm
Canyon Road,
Palm Springs, CA,
United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
197,238
Gene Autry Plaza 5001 Ramon Rd,
Palm Springs, CA,
United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
166,480
Monterey Crossing SEC Monterey Ave.
I-10, Palm Desert,
CA, United States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
160,291
Agua Caliente Resort
Casino Spa Rancho
Mirage
32-250 Bob Hope
Dr, Rancho Mirage
Hotels &
Casinos
Hotels &
Casinos
Hotel
129,498
Raising Cane's
Chicken Fingers
5601 Ramon Rd,
Palm Springs
Dining Fast Food &
QSR
Fried
Chicken
Joint 120,655
One Eleven Town
Center
44459 Town
Center Way, Palm
Desert, CA, United
States
Shopping
Centers
Community
Shopping
Centers
Shopping
Center
114,630
Lowe's 5201 E Ramon Rd,
Palm Springs
Home
Improvement
Home
Improvement
Hardware
Store 107,044
Chick-fil-A 73070 Dinah Shore
Dr, Palm Desert
Dining Fast Food &
QSR
Fast Food
Restaurant 106,876
In-N-Out Burger 42560 Bob Hope
Dr, Rancho Mirage
Dining Fast Food &
QSR
Burger
Joint 105,152
Target 72549 Highway
111, Palm Desert
Superstores Superstores Big Box
Store 98,376
Scenario #3: Repositioning a high-potential yet underperforming asset.
Placer data can be used to compare one shopping destination with other shopping destinations. This comparison can shed light on similarities between respective resident populations, number of visits, demographics, and potentially identify potential tenant combinations which may help increase sales traffic to the subject site.
The attached example suggest s the Golden Mile shopping center has the potential for significant customer traffic growth given the highly comparable customer profile Golden Mile, Cathedral City shares with the Jackson Street , Indio retail center. The question EDD looks to solve is what different tenant mix would attract more customers to Golden Mile than what currently shops at Golden Mile.
Examples of these comparisons and customer location reports (listed below and attached) include:
1) 2023-09-30 Market Landscape - Golden Mile Center - Oct 1, 2022 - Sep 30, 2023
2) 2023-09-30 Market Landscape - Jackson Street Retail Center, Indio CA - Oct 1, 2022 - Sep 30, 2023
3) 2023-09-30 Property Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, 2023
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The above are just some examples of Placer data usage. E DD is continually looking for new ways to leverage consumer data to better inform business attraction, retention, and expansion decisions.
FISCAL IMPACT:
No fiscal impact.
FIVE-YEAR STRATEGIC PLAN:
Action C-8: Strengthen the Economic Development Team.
Action C -15: Develop Economic Development Strategic Plan which addresses economic development opportunities, business attraction, retention, and expansion including the attraction and support of trade sector training and employment. Key focus of this plan will include a viable strategy to develop areas north of I -10 including the North Area Specific Plan, Extended North Area Specific Plan, and potential Thousand Palms annexation.
ATTACHMENTS:
2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, - 116.47751
2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, 2023 RFS 2023-09-30 Market Landscape - Jackson Street Retail Center, Indio CA - Oct 1, 2022 - Sep 30, 2023 (1)
2023-09-30 Market Landscape - Golden Mile Center - Oct 1, 2022 - Sep 30, 2023
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 2 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 3 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 4 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 5 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 6 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 7 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 8 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend Void Analysis
33.84599, -116.47751 / Vallarta Supermarket
2023 Placer Labs, Inc. | More insights at placer.ai 9 / 9
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Attachment: 2023-10-18 OMalleys Supermarket, NWC Vista Chino and Landau 33.84599, -116.47751 (3958 : How is Placer AI Consumer Trend
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Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 2 / 22
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Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 3 / 22
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Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 4 / 22
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Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 5 / 22
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Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 6 / 22
3.C.b
Packet Pg. 39
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 7 / 22
3.C.b
Packet Pg. 40
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 8 / 22
3.C.b
Packet Pg. 41
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 9 / 22
3.C.b
Packet Pg. 42
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 10 / 22
3.C.b
Packet Pg. 43
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 11 / 22
3.C.b
Packet Pg. 44
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 12 / 22
3.C.b
Packet Pg. 45
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 13 / 22
3.C.b
Packet Pg. 46
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 14 / 22
3.C.b
Packet Pg. 47
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 15 / 22
3.C.b
Packet Pg. 48
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 16 / 22
3.C.b
Packet Pg. 49
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 17 / 22
3.C.b
Packet Pg. 50
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 18 / 22
3.C.b
Packet Pg. 51
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 19 / 22
3.C.b
Packet Pg. 52
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Retail Center Comparison
Apr 1 - Sep 30, 2023
2023 Placer Labs, Inc.|More insights at placer.ai 22 / 22
3.C.b
Packet Pg. 53
Attachment: 2023-09-30 Property COMPARISON Overview - Golden Mile Center, Jackson Street Retail Center, Indio CA - Apr 1, 2023 - Sep 30, Jackson St Retail Ctr Customer Heat Map
Oct 1, 2022 - Sep 30, 2023
2023 Placer Labs, Inc. | More insights at placer.ai 2 / 2
3.C.c
Packet Pg. 54
Attachment: 2023-09-30 Market Landscape - Jackson Street Retail Center, Indio CA - Oct 1, 2022 - Sep 30, 2023 (1) (3958 : How is Placer AI Market Landscape
Oct 1, 2022 - Sep 30, 2023
2023 Placer Labs, Inc. | More insights at placer.ai 2 / 2
3.C.d
Packet Pg. 55
Attachment: 2023-09-30 Market Landscape - Golden Mile Center - Oct 1, 2022 - Sep 30, 2023 (3958 : How is Placer AI Consumer Trend Data