CITY COUNCIL
MINUTES
Study Session
Wednesday, November 8, 2023
3:00 PM
City Council Chambers
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
• CALL TO ORDER
The meeting was called to order at 3:00 PM by Mayor Rita Lamb. • ROLL CALL
Attendee Name Title Status Arrived
Rita Lamb Mayor Present 3:00 PM
Mark Carnevale Mayor Pro Tem Present 3:00 PM
Nancy Ross Councilmember Present 3:00 PM
Raymond Gregory Councilmember Present 3:00 PM
Ernesto Gutierrez Councilmember Present 3:00 PM
• AGENDA FINALIZATION
There were no changes to the Agenda.
1. CLOSED SESSION
Al Ford, Deputy City Attorney, announced that the City Council will recess to Closed Session to discuss the following item listed on the Agenda.
A. Conference with Real Property Negotiator Pursuant to Government Code Section 54956.8.
Property Location: Approximately 1.8 Acre Festival Lawn SWC Ave. Lalo Guererro and W. Buddy Rogers
Negotiating Parties: City of Cathedral City
Property Owner: City of Cathedral City
Under Negotiations: Price and Terms for potential sale of real property
The City Council recessed to Closed Session at 3:02 pm
The City Council reconvened at 3:54 pm
Cathedral City P a g e 2 Printed on 11/22/2023
Al Ford, Deputy City Attorney, announced that the City Council met in Closed Session to hold a conference with Real Property Negotiator regarding approximately
1.8 acres on the Festival Lawn located on the southwest corner of Avenida Lalo Guerrero and West Buddy Rogers Road, there was no reportable action taken.
2. PUBLIC COMMENT
3. STUDY SESSION
A. Presentation - The Perez Arts District's Art Walk
Recommendation: This is a presentation only. There is no formal action required.
Anne Bedrick, representing the Perez Road Art District, provided an overview of the Perez Art District Art Walk, which takes place on the 4th Friday of every month beginning at 4:00 p.m. She requested support from the City Council to build awareness of the Perez Art District and what it has to offer.
This is a presentation only, no formal action is required.
B. Sarah Street Area Assessment District Formation Process - Phase 1 Outreach Update and Phase 2A Introduction
Recommendation: This item is presented to the City Council for an update on the outcome of the Sarah Road Assessment District Phase 1 Outreach and Phase 2A Introduction for discussion,
information and comment.
Mayor Rita Lamb and Councilmember Raymond Gregory recused themselves from this item due to each of them having a financial interest.
Andrew Lee, Assistant Engineer, provided the background on the Sarah Street Area Assessment District Formation Process, background, and completed work.
He introduced Eliza Jane Whitman, from Woodard and Curran, who will present an update on the Phase I Outreach.
Eliza Jane Whitman, Project Representative from Woodard and Curran, presented the following information:
• Assessment District Process
o Assessment District Formation Flowchart
• Phase I Outreach
o Gather Contact Information of Property Owners in area of interest. o Send out information about the potential formation of an assessment district to all property owners.
o Majority of owners are interested in the formation of an assessment district.
It was noted that the City conducted additional outreach. Informal proposals were received for Phase 2A in the event the City Council would decide to move Cathedral City P a g e 3 Printed on 11/22/2023
forward with Phase 2.
Frank Barrena stated that he was a property owner in the area of the proposed district and expressed his support of the assessment district and would like to see the City move forward.
It was the consensus of the City Council to move forward with Phase 2, which will be brought to Council for consideration at a later date. This item was for discussion only, no formal action is required.
C. How is Placer AI Consumer Trend Data Being Used
Recommendation: This item is for review and discussion only.
Stone James, Economic Development Director, provided an overview of how Placer AI Consumer Trend Data is being used. He stated that the data is being used to attract new businesses and analyze/reposition underperforming assets.
He stated that the Economic Develop ment Department is continually looking for new ways to leverage consumer data to better inform business attraction, retention, and expansion decisions.
This item was for review and discussion only, no formal action is required.
ADJOURN
Mayor Rita Lamb adjourned the Study Session meeting at 4:53 p.m.
Mayor, City of Cathedral City City Clerk, City of Cathedral City