CITY COUNCIL
AGENDA
Study Session
Wednesday, February 14, 2024
3:00 PM
City Council Chambers
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
MAYOR
Mark Carnevale
CITY COUNCIL MEMBERS
Mayor Pro Tem
Nancy Ross
Councilmember
Raymond Gregory
Councilmember
Ernesto Gutierrez
Councilmember
Rita Lamb
• CALL TO ORDER
• ROLL CALL
• AGENDA FINALIZATION
At this time the City Council may announce any items being pulled from the agenda or continued to another date.
1. PUBLIC COMMENT
This is the opportunity for members of the public to comment on any items not appearing on the regular agenda. Because of restrictions contained in California Law, the City Council may not discuss or act on any item not on the agenda but may briefly respond to statements made or ask a question for clarification. The Mayor may also request a brief response from staff to questions raised during public comment or may request a matter be agendized for a future meeting. Public Comment will be limited to three (3) minutes.
2. STUDY SESSION
Normally no action is taken on Study Session items, however, the City Council reserves the right to give specific policy direction and take specific action as Cathedral City P a g e 2
necessary. Presentation will be limited to 10 minutes unless other provisions are made in advance.
A. Presentation on Riverside County Transportation Commission (RCTC) Draft Traffic Relief Plan
Recommendation: This is for information only, there is no formal action required.
B. Greater Coachella Valley Chamber of Commerce Mid-Year Activity Update
Recommendation: This item is for review and discussion only.
ADJOURN
NOTES TO THE PUBLIC:
The City of Cathedral City complies with the Americans with Disabilities Act of 1990. If you require special assistance to participate in this meeting, please call the City Clerk’s Office at (760) 770-0322 at least 48 hours prior to the meeting.
If you desire to address the City Council during the meeting, please complete a Request to Speak Form available at the entrance and present it to the City Clerk. Speakers will be called upon at the appropriate time.
Any documents provided to a majority of the City Council regarding any item on this agenda will be made available for public inspection in the City Clerk’s office at City Hall located at 68 -700 Avenida Lalo Guerrero during normal business hours. In addition, such documents will be posted on the City’s website at www.cathedralcity.gov.
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Staff Report
City Council
Item No. 2.A
Meeting Date: February 14, 2024
From: Tracey Hermosillo, City Clerk
Title: Presentation on Riverside County Transportation Commission (RCTC) Draft Traffic Relief Plan
RECOMMENDATION:
This is for information only, there is no formal action required.
BACKGROUND:
By law, the RCTC is the regional transportation agency for Riverside County, which is governed by local city council members or mayors of every city and all five members of the County Board of Supervisors. RCTC has statutory authority to propose and implement voter-approved sales taxes for transportation projects, and for distribution of some state and federal transportation funds. RCTC serves as an advocate and representative for the transportation interests for Riverside County on policy and funding issues.
DISCUSSION:
In May 2020, the Commission adopted the Traffic Relief Plan (TRP or Plan), a transportation infrastructure planning and funding strategy for Riverside County residents. The TRP was developed over a years -long public and community engagement effort amongst Riverside County residents, its leaders and local stakeholder groups to identify solutions to fund a backlog of transportation improvements and to conceptualize the future transportation and mobility needs to support the County’s growing population and economy. This outreach included the robust launch of the #RebootMyCommute public engagement program in 2019, generating thousands of public comments from residents which were then used to finalize the Plan.
The Commission was in the midst of determining whether and how to fund the TRP, including consideration of a potential ballot measure before Riverside County voters in the 2020 general election, when the COVID -19 pandemic challenged public outreach and created economic uncertainty. Exploration of a local funding strategy subsequently ceased. Ultimately, the Commission decided not to move forward with a funding strategy in 2020 but did opt to approve the TRP as a statement of long -term
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transportation priorities.
The extent of Riverside County’s transportation needs has not changed since the TRP was adopted in 2020. However, the cost of delivering transportation projects has significantly increased and Riverside County’s population continues to grow faster than nearly all other parts of California. At its February 2023 Commission Workshop, Commissioners held dynamic discussions regarding the need for transportation funding to keep up with the population growth, adjust to new state transportation policies, and to ease traffic and congestion burden felt by Riverside County residents. As a result, the Commission directed staff to review and update the TRP to reflect any cost, funding, and policy changes since its original adoption.
In October 2023, the Commission approved the Draft 2024 TRP for public circulation and input. RCTC staff are conducting extensive outreach to hear from Riverside County residents on their transportation needs and feedback to the Plan. This feedback and input will inform the Commission as they finalize the Plan later this spring.
Anne Mayer, RCTC Executive Director an d Aaron Hake, RCTC Deputy Executive Director, will provide an overview of the draft Traffic Relief Plan and will be available to answer any questions that the City Council may have.
FISCAL IMPACT:
None
FIVE-YEAR STRATEGIC PLAN:
None
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Staff Report
City Council
Item No. 2.B
Meeting Date: February 14, 2024
From: Stone James, Economic Development Director
Title: Greater Coachella Valley Chamber of Commerce Mid -Year Activity Update
RECOMMENDATION:
This item is for review and discussion only.
BACKGROUND:
The City of Cathedral City has had a chamber of commerce since 1981. This City/chamber partnership has served and supported Cathedral City businesses through economic expansion and retractions over the last 42 years. In 2017, due to a history of financial and managerial struggles, Cathedral City’s standalone chamber of commerce merged with the Greater Coachella Valley Chamber of Commerce ("GCVCC" or "Chamber"). This new partnership provided Cathedral City businesses with previously unavailable resources, a broader network of prospective customer s and business partners, and a staff of experienced chamber professionals.
Founded in 2017, GCVCC has become the Coachella Valley's largest business advocacy, marketing, and networking organization. Since inception, GCVCC has won multiple awards from the Western United States Association of Chamber Executives .
Currently, six of the nine Coachella Valley cities contract with GCVCC to provide chamber services. In addition to advocacy, t hese services include networking events, achievement awards, art shows, car shows, Gem of the Desert magazine, educational classes, email and social media marketing, and basic business engagement.
Palm Desert, Rancho Mirage, and Palm Springs maintain stand -alone chambers of commerce. Each of these stand -alone chambers are staffed with either four (Palm Desert) or six (Rancho Mirage and Palm Springs) full-time chamber professionals. Palm Desert, Rancho Mirage, and Palm Springs chambers provide services similar to the services provided by GCVCC.
DISCUSSION:
Today’s study session will consist of a presentation from GCVCC CEO Brandon Marley.
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FISCAL IMPACT:
This study session is for information only.
The Economic Development Department 2023/2024 and 2024/2025 fiscal year budgets have $73,436 per fiscal year allocated for GCVCC chamber services.
FIVE-YEAR STRATEGIC PLAN:
Utilization of GCVCC services assists the Economic Development Department in achieving:
GOAL C: FISCAL STABILITY AND SUSTAINABILITY
Objective: Cathedral City has economically prospered by facilitating the investment of private dollars in high quality development which benefits the community. We remain financially solvent by instituting prudent fiscal policies and transparent financial practices.
GOAL F: EMBRACING, INCLUSIVE CITY
Objective: Cathedral City is valued and respected as a community that welcomes and embraces diversity, has an abundance of high quality and affordable housing options, and vibrant businesses. Our neighborhoods are attractive and well -maintained and issues surrounding homelessness have been compassionately addressed with thoughtful, coordinated, and collaborative programs.
Action F-6 Promote additional community events and celebrations.
Action F -12 Continue to facilitate the attraction and promotion of community events which celebrate our diversity, builds a cohesive community, and supports local business.
ATTACHMENTS:
2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report
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The Greater Coachella Valley Chamber of Commerce
45149 Smurr St
Indio, CA 92201 US
+1 7603470676
[email protected]
www.gcvcc.org
Invoice
BILL TO
City of Cathedral City
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
INVOICE # DATE TOTAL DUE DUE DATE TERMS ENCLOSED
401255-3 10/01/2023 $18,359.00 10/31/2023 Net 30
ACTIVITY DESCRIPTION QTY RATE AMOUNT
City of Cathedral City -
Contract
Fiscal Quarter 2 (Oct 1, 2023 - Dec 31, 2023) 1 18,359.00 18,359.00 For your convenience, payments may be made online by credit card.
Fiscal Quarter 2 (Oct 1, 2023 - Dec 31, 2023)
BALANCE DUE $18,359.00
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater GCVCC
Activity Report for Cathedral City
10/1/2023-12/31/2023
Executive Perspective
1) CITY MARKETING:
a. Cathedral City’s events are consistently represented on our weekly eblast to 6,500 email subscribers across the Greater Coachella Valley. b. Cathedral City’s Chamber events are marketed through www.GCVCC.org with sign up links, and social media including Facebook, Instagram, and LinkedIn directing followers to www.GCVCC.org
c. General web postings and social sharing
2) PARTNERSHIPS:
a. GCVCC for the first time was an in-kind sponsor of the Palm Springs International Film Festival and the supporting partner of the PSIFF Family Day which is being held at the Mary Pickford Theatre on January 14, 2024.
GCVCC assisted the PSIFF in getting local food trucks to participate in the free event as well as marketing and promotion.
b. GCVCC also for the first time is a patron sponsor of the Desert Town Hall series. This partnership supports our mission of advocacy and further education.
3) MEETINGS/SPECIAL EVENTS:
a. Held board meetings in Drop By office on the 2
nd Wednesday of the months
b. Conducted 3 Cathedral City Business Walks. Barb Chodos, Director of Operations and Terry Cates, Membership coordinator visited 12 businesses during each walk.
c. Jo Beth Prudhomme, Director of Business Development met with and signed up new memberships with New Leaf Catering, Brunch 101& Boomers. d. Held a Lunch Club at Daniels table with 15 businesses and several City leaders and council members on11/30 -Anna Frost- Spectrum, Christine Sewell- Manpower, Janie Bark-Alzheimer’s Association, Jay Campuzano -Renova Energy, LeVita Waters -Uncle D’s BBQ, Lorena Fabela-AHC Alarms, Tara Uziel & Shelly
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater Hough- Hot Lips Coffee Shop (opening in Cathedral City) Robin Trigg & Michelle Babitz- Legal shield, Marc Schwartz-Commercial Services, Matthew McLeroy- Best Friends Closet, Lance Frank- Berkshire Hathaway, Ramraghi Fuller-JP Morgan, Rhonda Brogdon-Servpro.
e. Attended the Maya Festival Gala Friday, 10/20
f. Attended the Halloween Festival 10/29
g. The Local Cathedral City Board is hosting a mixer on Wednesday, February 21, 2023 at Agua Caliente Cathedral City Casino.
h. We secured two grants one from the Tribe for the food and one from the casino for the venue and AV. We will be honoring the heroes of the clean-up efforts of Hurricane Hillary.
4) MEMBERSHIP:
a. 42 New Members this quarter
b. Total GCVCC members-981
5) GCVCC STAFF-1 new hire
a. We brought on a new administrative coordinator-Natalie Santana. Natalie is working on general office work as well as billing and oversees our Coachella visitors center.
6) Workforce Development Grant
a. The GCVCC is in final negotiations for a new Workforce Development Grant with the County of Riverside up to $125,000. This grant will allow the GCVCC assist local businesses to bring on new employees with their covered up to $21 per hour for the first 90 days of employment as well as workforce and grant training.
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater Accrual Basis Thursday, January 11, 2024 01:08 PM GMT-08:00 1/1 The Greater Coachella Valley Chamber of Commerce
Statement of Financial Position
As of December 31, 2023
TOTAL
ASSETS
Current Assets
Bank Accounts $165,779.16
Accounts Receivable $241,575.29
Other Current Assets $28,816.80
Total Current Assets $436,171.25
Fixed Assets
15000 Furniture & Fixtures 13,092.32
15100 Leasehold Improvements 8,257.98
17000 Brand Development 3,887.44
Total Fixed Assets $25,237.74
Other Assets
18000 Security Deposit 1,775.00
Total Other Assets $1,775.00
TOTAL ASSETS $463,183.99
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Accounts Payable $21,441.63
Credit Cards $27,671.50
Other Current Liabilities $168,389.31
Total Current Liabilities $217,502.44
Long-Term Liabilities $4,637.04
Total Liabilities $222,139.48
Equity $241,044.51
TOTAL LIABILITIES AND EQUITY $463,183.99
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater Accrual Basis Thursday, January 11, 2024 01:07 PM GMT-08:00 1/1 The Greater Coachella Valley Chamber of Commerce
Statement of Activity
October - December, 2023
TOTAL
Revenue
40000 MEMBERSHIP DEVELOPMENT REVENUE 51,945.00
41000 BUSINESS SERVICES REVENUE 136,329.32
42000 PROGRAM & SPECIAL EVENTS REVENUE 124,396.16
49000 OTHER REVENUE 2,877.35
49100 CITY CONTRACTS 3,869.00
Total Revenue $319,416.83
GROSS PROFIT $319,416.83
Expenditures
51000 BUSINESS SERVICES EXPENSES 62,199.81
52000 PROGRAM SERVICE EXPENSE 108,581.60
53000 COMMITTEE EXPENSE 3,000.00
59999 Bad Debt/Uncollectible 1,839.65
70000 ADMINISTRATION EXPENSE 55,206.95
72000 PERSONNEL 136,842.49
Total Expenditures $367,670.50
NET OPERATING REVENUE $ -48,253.67
Other Expenditures
90050 Interest Expense 377.05
Total Other Expenditures $377.05
NET OTHER REVENUE $ -377.05
NET REVENUE $ -48,630.72
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Attachment: 2023-12-31 GCVCC_ Cathedral City_October 1 2023-December 31 2023 Invoice and Complete Quarterly Report (4075 : Greater