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Staff Report
City Council
Item No. 6.B
Meeting Date: April 10, 2024
From: Ryan Hunt, Communications and Events Manager
Title: MiChavela Fest September 2024
City Council
RECOMMENDATION:
To approve a Special Use Permit for the 2024 MiChavela Festival to be held on Saturday, Sept. 14, 2024, in the Cathedral City Community Amphitheater.
BACKGROUND:
MiChavela Festival 2024 , in partnership with Luchador Brewing Company, will feature food, fun, music and Micheladas. This event, scheduled for 4 -11 p.m. on Saturday, Sept. 14, 2024, will allow residents and visitors enjoy the michelada mix of local vendors and vendors from across the country.
Event organizers are requesting use of the Community Amphitheater for the fall event.
The May iteration of the event is utilizing the Festival Lawn Annex, so this would represent an increased footprint for MiChavela Fest. Beer for the drinks will be provided by Luchador Brewing Company.
DISCUSSION:
The MiChavela Festival 2024 , in partnership with Luchador Brewing Company, brings food, fun, music, and drinks to Downtown Cathedral City on Saturday, Sept. 14, 2024 (Mexican Independence Day weekend). The event will feature Miche vendors, live music, a Lucha Libre match, food trucks, a beer garden with over 20 choices of beer, artisan vendors, lowrider classic car show and much more for the whole family to enjoy.
The event is proposed to take place in the Cathedral City Community Amphitheater and organizers are requesting use of that space. This will be a public (ticketed) event.
Tickets will start at $12 for presale and $15 for the day of the event.
Event organizers will have guards conducting searches at the entrance of the event, patrolling the inside of the event, checking IDs of those who wish to purchase alcoholic beverages and placing a special wristband on them, while keeping close eyes on bar areas. A total of 5 to 6 security personnel will be onsite for the event.
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Burrtec has been contacted and has agreed to supply multiple trash bins and scattered trash boxes. Clean up staff will be onsite.
FISCAL IMPACT:
As a third-party event, the applicant must submit all necessary payments ($510 Special Use Permit application fee) and documentation to the City prior to the event. A clean- up/damage deposit of $600 or more may be required. They must also provide a Certificate of Insurance (COI) naming the City of Cathedral City.
FIVE-YEAR STRATEGIC PLAN:
Action F-6: Promote additional community events and celebrations.
ATTACHMENTS:
Special-Use-Permit-Downtown-Cathedral-City-FINAL-Luchador-Brewing