CITY COUNCIL
MINUTES
Study Session
Wednesday, April 10, 2024
3:00 PM
City Council Chambers
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
• CALL TO ORDER
The meeting was called to order at 3:00 PM by Mayor Mark Carnevale. • ROLL CALL
Attendee Name Title Status Arrived
Mark Carnevale Mayor Present 3:00 PM
Nancy Ross Mayor Pro Tem Present 3:00 PM
Raymond Gregory Councilmember Present 3:00 PM
Ernesto Gutierrez Councilmember Present 3:00 PM
Rita Lamb Councilmember Present 3:00 PM
• AGENDA FINALIZATION
There were no changes to the Agenda.
1. PUBLIC COMMENT
There were no members of the public that wished to speak.
2. STUDY SESSION
A. Visit Greater Palm Springs Update on 2024 Goals and Objectives and Introduction of Proposed Revised Joint Powers Authority Agreement Recommendation: This item is for information and discussion only, no formal action will be taken.
Scott White, President & CEO of Visit Greater Palm Springs, and his team provided an annual update on Visit Greater Palm Springs. The following points were presented:
• Economic Impact of Tourism in the Coachella Valley
• Total Fiscal Year 23/24 Budget: 31.8M Funding Source
Cathedral City P a g e 2 Printed on 4/18/2024
• Priority Areas of Focus
• Economic Diversity Development
• Air Service Development Strategies
o Key 2023 Air Service Stats
• Convention Sales
o 2023 Group Leads, Bookings
o Targeting Need Periods- Cathedral City
• Destination Marketing
o Marketing Pillars
o 2023 Marketing Highlights
o International Campaign: UK/Ireland
o Public Relations/Trade Representation
o 2023 Subsidized Marketing Co-Op Programs
o 2023 TV Co-Op- Cathedral City
o Summer Campaign
o 2023 Summer Social Campaign
o 2024 Winter Campaign Programs
o New Brand Campaign
• Vacation Rentals
o New Local STVR Education Campaign
o Hosting Essentials
o Resident Sentiment: Vacation Rentals
o Vacation Rental Advertising
o VRBO Summer Campaign
• Workforce Development
o Advertising Our Workforce
o DEI- Accessibility (Autism Certification)
This item was for information and discussion only, there was no formal action taken by the City Council.
B. Sphere of Influence Fiscal Impact Analysis
Recommendation: Review and discuss reports and findings and provide direction to staff.
Andrew Firestine, Director of Development Services, provided a brief background of the 2018 Fiscal Impact Analysis, the City Council's 2022 goals, and the City Council's direction at the August 24, 2022 meeting related to the City's Sphere of Influence. He introduced Nicole Criste, Terra Nova, who provided an overview of the updated Sphere of Influence Fiscal Impact Analysis. The following points were presented:
• Background
• Current Conditions of the Sphere of Influence
• Methodology
• Summary of Findings
o Police Services
o Fire and Ambulance Services
Cathedral City P a g e 3 Printed on 4/18/2024
o Cost and Revenue Summaries and Scenarios
o Comparisons of Scenarios
• Conclusion
• Next Steps
The City Council asked clarifying questions, which were responded to by Nicole Criste and staff.
Patricia Saleh, Thousand Palms Community Councilmember, provided background on the Thousand Palms community, possible flood issues, and her insight on what the residents feel and need to know. She expressed her support of annexation and willingness to help in any way.
City Manager Charles McClendon stated that staff will provide regular updates to the Council to continue the discussion on this matter as new and relevant information becomes available.
ADJOURN
Mayor Carnevale adjourned the Study Session meeting at 4:44 p.m.
Mayor, City of Cathedral City City Clerk, City of Cathedral City