Cities Index.
2026 Palm Springs International Film Festival Sponsorship Proposal

Cathedral City City Council
July 9, 2025

Document
2026 Palm Springs International Film Festival Sponsorship Proposal
Meeting
July 9, 2025
Body
Cathedral City City Council
Original file
203 KB
Text extracted from the city's file for reading and search. Open the original on cathedralcity.primegov.com. That file is the official record.

PALM SPRINGS INTERNATIONAL FILM FESTIVAL SPONSORSHIP PROPOSAL City of Cathedral City Platinum Level Sponsorship $90,000 Cash Sponsorship and $20,000 In-Kind Support Services The Palm Springs International Film Society (PSIFS) is a nonprofit organization that aims to promote and advance

the

art

and

language

of

film

through

education

and

cultural

exchange.

It

is

recognized

for

its

prestigious

events,

drawing

filmmakers,

industry

professionals,

and

movie

enthusiasts

from

all

over

the

world.

The

Palm

Springs

International

Film

Festival

(PSIFF)

ranks

among

the

largest

film

festivals

in

North

America.

This

event

presents

an

impressive

array

of

Oscar®

contending

and

acclaimed

American

and

international

feature

films

and

documentaries.

The

festival

attracts

an

attendance

of

more

than

136,000.

The highlight of the society's activities and kickoff to the Festival is the Palm Springs International Film Awards , a

glamorous

celebration

that

honors

the

best

achievements

in

filmmaking.

Held

in

close

proximity

to

the

Oscar®

nominations,

this

huge

star-studded

affair,

which

is

the

social

event

of

the

season

in

the

Coachella

Valley,

has

become

a

highly

anticipated

event

for

aspiring

Oscar®

nominees.

This sponsorship proposal highlights the sponsorship benefits in consideration of the financial contribution. Palm Springs International Film Festival will provide the following benefits : Broad Brand Visibility. - Promotional and Marketing Activities. City of Cathedral City will be entitled to all benefits commensurate

with

its

level

of

support.
- On-Site Promotion and Sponsor Signage. City of Cathedral City’s logo placement at the screening venues

and

other

guest-facing

areas,

sized

commensurate

with

sponsorship

level.
- Where To web page. 1 Business listed in each category (Eat, Play & Stay) during the festival.

Business

logo

and

link

to

URL

of

their

choice.

- Local Print Advertising. We partner with local and regional outlets to bring the festival to the community.

This

sponsorship

will

give

the

company

brand

recognition

through

partnership

and

association

with

Palm

Springs

International

Film

Society.
- Program Book Advertising. The Souvenir Program book is distributed before, during and after the Festival.

City

of

Cathedral

City’s

logo

will

be

in-full

color,

grouped,

and

sized

commensurate

with

sponsorship

levels.

303 North Indian Canyon Drive 3rd Floor - Palm Springs Ca, 92262

- Festival Pre-Screening Trailer. The PSIFS will create a trailer that combines creative branding and sponsor

identification.

The

trailer

will

feature

the

City

of

Cathedral

City’s

logo

grouped

and

sized

commensurate

with

sponsorship

levels.
- On-Screen Advertising. City of Cathedral City's choice of digital advertising image will be included in the

sponsor

reel

that

runs

continuously

between

every

film

at

all

venues

during

the

festival,

providing

an

opportunity

to

reach

every

audience

member

with

your

unique

brand

messaging.

- :30 second trailer. City of Cathedral City can provide PSIFF with a :30 second promo spot that can be

run

before

film

screenings

(Festival

has

over

500+

screenings).
- Festival Guide . City of Cathedral City’s logo will be placed on the sponsor pages distributed before and

during

the

festival,

grouped

and

sized

commensurate

with

sponsorship

levels.

This

newsprint

guide

will

be

available

in

the

Desert

Sun

daily

Newspaper,

available

at

all

venues,

and

the

“PSIFS”

office.
- Website. City of Cathedral City’s logo will be placed on the PSIFS website as a year round sponsor in addition

to

being

listed

as

a

sponsor

on

the

Festival’s

sponsor

page.

A

hyperlink

to

City

of

Cathedral

City’s

designated

URL

must

be

provided

to

PSIFS

with

the

marketing

materials.

Community Engagement. City of Cathedral City will receive the following exposure for their residents. - Family Day. City of Cathedral City and Mary Pickford d’Place to be a presenting sponsor of Family Day

(January

11).

This

year

we

are

looking

to

include

the

Family

Day

film

screenings

to

be

free

for

the

families

that

attend.

- Student Screening Day at Cathedral City High School. This past year Cathedral City High School hosted

the

eagerly

awaited

program

that

brings

the

energy

of

the

Festival

directly

to

the

valley’s

youth,

offering

them

a

unique

cinematic

experience

that

transcends

the

boundaries

of

their

classrooms.

We

reached

approx

400

students.

We

hope

to

expand

this

to

more

students

this

year.

- FilmMaker in the Classroom. A dynamic program brought to you by the Palm Springs International Film

Society's

Educational

Outreach

initiative.

Designed

to

enrich

the

educational

experience

of

high

school

students,

this

program

offers

a

captivating

opportunity

for

students

to

interact

directly

with

industry

professionals.

Festival and Event Entitlements. City of Cathedral City will receive the following tickets and hospitality benefits: - Sponsor Screening Passes. Twelve (12) fully transferable sponsor passes are good for entry into all regular

screenings.
- Opening Night Screening & Reception. Twelve (12) Tickets. Seats will be name reserved. - Closing Night Screening & Reception . Twelve (12) Tickets. Seats will be name reserved. 303 North Indian Canyon Drive 3rd Floor - Palm Springs Ca, 92262

Film Awards Benefits. - Film Awards and After Party. One (1) Film Awards Table for 12 people plus 2 additional seats at a different

table

with

14 tickets

for

those

guests

to

attend

the

After

Party.

- VIP Valet Parking. 6 VIP valet credentials will be provided so that you can depart the Film Awards in the

back

VIP

Parking

area.

- 2 transferable passes to the Talent section of the After Party. - Names will need to be submitted by December 1, 2025. The seating registration email will be sent from [email protected]. - Stage Acknowledgement. City of City of Cathedral City will be recognized from the Film Awards stage;

grouped

and

sized

commensurate

with

sponsorship

levels.
- Film Awards Collateral and Signage. Prominent placement of your logo at the Platinum Sponsor level

on

screen

at

the

event.

Prominent

placement

of

the

City

of

City

of

Cathedral

City

logo

on

the

Festival

sponsor

logo

boards

in

the

lobby

of

the

Film

Awards

for

broad

visibility.

Tax Deductible Letter. - City of Cathedral City will receive a letter from The Palm Springs International Film Society, a California

charitable

501(c)(3)

non-profit

organization,

stating

its

sponsorship

to

the

organization.

City of Cathedral City will provide : Financial Consideration. The City Cathedral City will pay Palm Springs International Film Society the sum of ninety

thousand

dollars

($90,000.00)

due

upon

signing

the

sponsorship

agreement. This

sponsorship

has

been

discounted

from

the

standard

$100,000

due

to

the

longevity

of

our

partnership.

In-kind Service. City of Cathedral City will provide Palm Springs International Film Society with the following as in-kind

contributions

toward

the

value

of

sponsorship:
- Close Pickfair to vehicular traffic (dates to be determined TBD) - Authorize the use of the electronic billboard for PSIFF announcements - Authorize and permit festival tents/canopies on Pickfair - Hang festival banners on Highway 111/Palm Canyon between Mary Pickford and IMAX theatres - Hang festival banners in Town Square (December 6, 2025 - January 16, 2026) - Promote the festival via social media and the city website - Promote the festival on the City of Cathedral City Auto Center billboard - Use of the amphitheater for Family Day on January 11th The Company will be responsible for completing an in-kind valuation form of any and all donated products for tax

purposes.

Marketing Collateral. All marketing and advertising collateral due to PSISF by the set deadlines. 303 North Indian Canyon Drive 3rd Floor - Palm Springs Ca, 92262

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