CITY COUNCIL
AGENDA
Special Meeting 3:00 PM
Wednesday, January 07, 2026
Study Session Room
68-700 Avenida Lalo Guerrero
Cathedral City, CA 92234
MAYOR
Raymond Gregory
CITY COUNCIL MEMBERS
Mayor Pro Tem
Ernesto Gutierrez
Councilmember
Nancy Ross
Councilmember
Rita Lamb
Councilmember
Vacant
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
AGENDA FINALIZATION
1. LEGISLATIVE ACTIONS
A. Appointment to fill the Vacant District Three City Council Seat Recommendation: To review the Letters of Interest submitted by candidates who would like to be considered for the appointment to the vacant District Three City Council seat and make an appointment.
2. CLOSED SESSION
A. Public Employees Appointment Pursuant to Government Code Section 54957(b)
One (1) Position
Title: City Manager
Recommendation: There is no staff recommendation.
ADJOURNMENT
NOTES TO THE PUBLIC
The City of Cathedral City complies with the Americans with Disabilities Act of 1990. If you require special assistance to participate in this meeting, please call the City Clerk’s Office at (760) 770-0322 at least 48 hours prior to the meeting.
If you desire to address the City Council during the meeting, please complete a Request to Speak Form available at the entrance and present it to the City Clerk. Speakers will be called upon at the appropriate time.
Written Comments will be accepted until 2:00 p.m. on the day of the meeting. Written comments may be submitted via email, letter, or other forms of written communication.
To email comments please email to [email protected].
Hard copies of written comments and any other document will be provided to the City Council and made available for the general public to review. All written comments received by the submission deadline will be made part of the official record. The meeting minutes will include: The name of the individual submitting the comment and a brief statement summarizing the content of the comment.
Submitted Written Comments will not be read into the record during the meeting.
Staff Report
City Council
Item No. 1.A
Meeting Date: January 7, 2026
From: Tracey Hermosillo, City Clerk
Title: Appointment to fill the Vacant District Three City Council Seat RECOMMENDATION:
To review the Letters of Interest submitted by candidates who would like to be considered for the appointment to the vacant District Three City Council seat and make an appointment.
BACKGROUND:
The unfortunate passing of Councilmember Mark Carnevale has opened a vacancy of the District Three Council seat. The City Charter and State Law require City Council action to fill the vacated seat. During the City Council meeting on December 10, 2025, staff outlined the options available to the City Council to fill the vacant seat. After receiving public comments and discussion amongst the City Council members, the Council took action to proceed with a process to fill the vacancy through the appointment process. Interested candidates were invited to make their interest known by submitting a letter of interest no later than December 29, 2025, by 5:00 p.m. Those interested must be 18 years of age, a citizen of the United States, and reside and are registered to vote in District Three.
DISCUSSION:
Twelve (12) individuals submitted the required letter of interest prior to the deadline of December 29, 2025, at 5:00 p.m. and meet the requirements as outlined, their letters are attached for your review. Below you will find the list of interested individuals:
Daniel H. Brumer
Stephen Burchard
Joe Camareno
Jason Clauson
Ava Dupree-Holmes
Teresa Garay
Colby Gregory
Christina Gordon
Sunshine Herrera
Raymond Manriquez
Jennifer Novak
Albert Ruiz
Council will have the opportunity to speak to each interested individual that submitted a letter, hear testimony from the public, discuss amongst themselves, and make an appointment.
FISCAL IMPACT:
There is no fiscal impact with this item.
FIVE-YEAR STRATEGIC PLAN:
Not applicable
ATTACHMENTS:
1. Letter of Interest - Daniel H. Brumer
2. Letter of Interest - Stephen Burchard
3. Letter of Interest - Joe Camareno
4. Letter of Interest - Jason Clauson
5. Letter of Interest - Ava Dupree-Holmes
6. Letter of Interest - Teresa Garay
7. Letter of Interest - Colby Gregory
8. Letter of Interest - Christina Gordon
9. Letter of Interest - Sunshine Herrera
10.Letter of Interest - Raymond Manriquez
11.Letter of Interest - Jennifer Novak
12.Letter of Interest - Alberto Ruiz
DANIEL H. BRUMER
69931 Willow Lane, Cathedral City, CA, 92234
December 23, 2025
Honorable Mayor and Members of the City Council
City of Cathedral City
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Re: Letter of Interest – Appointment to City Council, District 3
Honorable Mayor and Councilmembers:
I am writing to express my interest in serving as a caretaker City Councilmember for District 3 for the remainder of the current term. Following the unfortunate passing of Councilmember Carnevale, I know the City is seeking someone who can step in with a similar steady hand and a deep respect for the community.
Like Councilmember Carnevale, I am both a resident and business owner in Cathedral City. I have lived here going on five years now, and I chose this city because it is fundamentally different from places like Los Angeles, where I began my career, or even other cities here in the Coachella Valley. Our strong middle- class and close-knit community of professionals, entrepreneurs and front- line workers, together with our beautiful residential neighborhoods and public spaces, are, in my opinion, what make Cathedral City the most special place in the Valley.
In my professional life as an attorney and business advisor, I work daily with the types of people who create good jobs and keep our local economy moving. And a s a former public servant , I was committed to providing high- quality constituent services and protecting cherished neighborhoods and community interests against powerful special interests. I believe that I am uniquely situated to steward District 3 until the voters elect their next representative for a full term. I am committed to protecting the integrity of our diverse neighborhoods and our quality of life, while supporting responsible economic development. As you all know, public service requires hard work, level -headed thinking and commitment to listening, all of which are cornerstones of my career.
I do not have political ambitions or wish to stand for election in November , and I believe the District 3 constituents deserve a competitive campaign without an incumbency advantage for any one candidate.
Instead, I want to offer my time and energy as a civic service to give back to a city that has welcomed my family with open arms, and to ensure District 3 has a dedicated, engaged voice during this transition.
Enclosed is my current professional resume for your consideration. Thank you for your time and for all you do for our city. I look forward to the opportunity to speak with you further.
Sincerely,
Daniel H. Brumer
Resident, District 3, Cathedral City, CA
DANIEL H. BRUMER
69931 Willow Lane, Cathedral City, CA, 92234
Daniel Brumer is the founding principal attorney of DH Brumer PC, where he practices business, real estate and co mmercial law. Daniel started his legal career as an attorney at O’Melveny & Myers LLP, the oldest law firm in Los Angeles , and he is a former adjunct professor at the USC Gould School of Law, where he taught contract drafting and negotiation, corporate finance, dealmaking, and business for lawyers.
Daniel also regularly provides strategic counsel on complex political, regulatory, land use, and other matters involving state and local government in California. He was previously a senior advisor to Los Angeles City Councilman Paul Krekorian, responsible for all land use and economic development matters, and a planning and land use deputy to Los Angeles City Councilman Tom LaBonge.
Daniel received his Juris Doctor from Columbia Law School in 2007, where he was a Harlan Fiske Stone Scholar and a James Kent Scholar for high academic honors. He earned a Bachelor of Arts degree in economics from the University of Maryland in 2002, where he was named to the Distinguished Dean’s List and was a member of the University’s Burns Academy of Leadership. He is also a past founding Director and Corporate Secretary of Crown Preparatory Academy, a Los Angeles Unified School District public charter school, and a licensed California real estate broker.
EXPERIENCE:
DH BRUMER PC 10/24- Present
Founding Principal
BRUMER LAW GROUP, PC 01/11 -09/24
Partner
UNIVERSITY OF SOUTHERN CALIFORNIA, GOULD SCHOOL OF LAW 08/18-07/22 Lecturer in Law
LOS ANGELES CITY COUNCILMEMBER PAUL KREKORIAN 02/10-05/11 Director of Planning and Land Use
O’MELVENY & MYERS, LLP Summer 2006; 09/07-02/10 Associate Attorney
LOS ANGELES CITY COUNCILMEMBER TOM LABONGE 11/02-06/04 Planning and Land Use Deputy
EDUCATION:
COLUMBIA UNIVERSITY LAW SCHOOL, New York, NY
J.D., May 2007
UNIVERSITY OF MARYLAND, College Park, MD
B.A., Economics, May 2002
Stephen R. Burchard
35606 Corte Serena, Cathedral City, CA 92234
Honorable Mayor and Members of the City Council
City of Cathedral City
Cathedral City, CA
Dear Mayor and Members of the City Council,
I respectfully submit this Letter of Interest for consideration to fill the vacant seat on the Cathedral City City Council. I am deeply invested in the long-term success of our city and would be honored to serve our residents during this important period of transition.
Since 2019, I have served on the City of Cathedral City’s Architectural Review Committee, working closely with city staff, fellow commissioners, and applicants to ensure development aligns with adopted plans, zoning standards, and the broader vision of our community. This role has given me meaningful, hands-on experience with municipal process, land-use considerations, and the importance of balancing economic vitality with neighborhood character and community values.
Beyond my direct service to the City, I have held extensive leadership roles at the local, state, and national levels within the organized real estate industry, including responsibilities in government affairs, public policy advocacy, ethics, and professional standards. In these roles, I have consistently represented the interests of others—homeowners, consumers, professionals, and communities—often navigating complex regulatory, political, and economic environments where collaboration and sound judgment are essential.
Professionally, I serve as Assistant Broker with HomeSmart, where I help guide agents through compliance, risk management, and ethical decision-making. This role requires discretion, accountability, and a clear understanding of how policy decisions translate into real-world outcomes for individuals and families—skills that directly parallel the responsibilities of elected office.
To further strengthen my public-sector understanding, I completed formal coursework in public policy through Pepperdine University. That academic experience, combined with my practical leadership background, has reinforced my respect for thoughtful governance, fiscal responsibility, transparency, and community-centered decision-making.
I approach leadership with a service-first mindset. I believe effective representation means listening carefully, weighing competing interests thoughtfully, and making decisions based on what best serves the whole community—not personal or professional gain. Cathedral City deserves steady, informed leadership that honors its diversity, supports responsible growth, and maintains public trust.
Thank you for your time and consideration. I would welcome the opportunity to further discuss how my experience, judgment, and commitment to service can support the City Council and the residents of Cathedral City.
With respect and appreciation,
Stephen Burchard
Stephen R. Burchard
35606 Corte Serena, Cathedral City, CA 92234
Municipal & Public Service Experience
City of Cathedral City — Architectural Review Committee Member, 2019–Present
• Review residential, commercial, and mixed-use projects for compliance with zoning, design standards, and adopted city plans
• Collaborate with city planning staff, applicants, architects, and developers • Provide advisory recommendations prior to Planning Commission review • Balance economic development objectives with neighborhood compatibility and long-term community impact
Public Policy & Government Affairs - Pepperdine University — School of Public Policy • Completed formal coursework in public policy, governance, and regulatory frameworks • Focus on ethical leadership, stakeholder representation, and public decision-making Organized Real Estate – Government Affairs & Leadership (Local, State, and National Levels)
• Local, State, and National Director
• Advocate on housing, land-use, and regulatory policy
• Represent member and consumer interests in legislative and regulatory discussions • Experience translating complex policy into practical outcomes for communities • Active member and participant on multiple policy committees Professional Leadership & Management
HomeSmart — Assistant Broker
Palm Springs Region
• Oversight, compliance, and mentorship for 450+ real estate agents • Advisory role on ethics, risk management, and regulatory adherence • Note: Resume currently being updated to reflect expanded scope of responsibility Leadership Philosophy
• Service over self-interest
• Thoughtful, consensus-driven decision-making
• Transparency, accountability, and public trust
• Representing diverse viewpoints with fairness and respect
Joe Camareno
603 Via Firenze, Cathedral City, CA 92234
December 15, 2025
Tracey R. Hermosillo
City Clerk
City of Cathedral City
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Re: District 3 City Council Seat
Dear Ms. Hermosillo:
First and foremost, please accept my condolences for the passing of City Councilmember Mark Carnevale. From everything I am reading about him, he was a highly respected and esteemed public servant for the city.
I am writing regarding the vacant seat left by Mr. Carnevale in District 3. I am currently a resident of the district and am very interested in filling the seat for the remaining months of Mr. Carnevale’s term. While I am a recent transplant to the Coachella Valley and originally from Los Angeles, I have purchased a home here in Cathedral City and have started to put down roots. I do not have any plans to leave at this point and have been very happy here, making this my permanent home.
I hope this letter of interest serves as a means of being considered for the District 3 City Council Member seat and, later, a potential election to that position. My interest in serving is to attain a better knowledge of the inner workings of my new city and how policy here affects its residents and businesses. There is no better way to serve as a conduit for that than by serving on the city council, allowing me to connect with my fellow residents. “Be the change” is something I’ve followed for much of my adult life.
This has led me to do the things I’ve done in my career and to be proactive in that regard.
I’ve always been a self-motivated individual, leading me to operate a non-profit for 6 years in the black and to run several businesses successfully.
My background is in entertainment. I am a producer, filmmaker, screenwriter, and still sometimes actor. Yet, after 33 years and amid the overall contraction of the entertainment business, opportunities have diminished significantly, even before the 2020 pandemic.
Entire productions, including commercials, which were my mainstay of employment, are going non-union or moving out of state, and sometimes out of the country altogether.
Notwithstanding all of this, I am still actively pursuing work in that field, but with a more
discerning eye, as fewer options are presented to me. This downturn offered me the welcome possibility of a self-induced early retirement of sorts, leading to a better quality of life here in the desert. The Coachella Valley was always a place I looked to for future retirement; having the luxury of this at my age is a huge boon. I have found myself entirely at peace with the decision, and even my blood pressure is better!
Thank you, and yours, for the consideration, and I look forward to hearing about the next steps in this process.
My Sincerest Regards,
Joe Camareno
detail.
Thank you for your time and attention.
Sincerely,
Jason Clauson
34231 Linda Way, Cathedral City CA 92234
https://www.linkedin.com/in/jason-clauson
From: Ava
To: City Clerk
Cc: Tracey Hermosillo; Christina Burton
Subject: Vacant Council Seat
Date: Saturday, December 20, 2025 6:24:42 PM
[Some people who received this message don't often get email from Learn why this is important at https://aka.ms/LearnAboutSenderIdentification ] Hello,
My name is Ava DuPree-Holmes and I am interested in filling our vacant council seat in Cathedral City. I am a 62 year-old widow and I reside at 69726 Pleasant Grove with my two jack Russell/maltese mixes. I am a writer, singer/songwriter, and producer. I believe that I will make a great addition to the “make-up” of the city council. I believe in community and helping others. I am about peace. I look forward to hearing from the committee very soon. I may be reached on . Thank you for your consideration.
Best,
Ava Dupree-Holmes
Sent from my iPad
Colby Michael Gregory
Letter Of Intent
31305 San Ardo Ave.
Cathedral City, CA 92234
December 21, 2025 T o the Honorable Mayor Gregory and members of the Cathedral City council.
My name is Colby Michael Gregory, and I respectfully submit my interest in being appointed to serve as the City Council representative for District 3.
I am a lifelong resident of Cathedral City. I was raised here, educated here, and today my wife and I are raising our three children here. My parents still call this city home. Cathedral City is not simply where I reside—it is the community that shaped my values, my work ethic, and my commitment to service, and it is where I intend to continue building my family’s future.
At 35 years old, I am not a career politician. However, what I may lack in political tenure, I make up for in lived experience, humility, and a sincere willingness to listen, learn, and collaborate. I come from—and continue to live in—a working-class neighborhood, and my experiences closely reflect those of many families in District 3. I understand the everyday concerns residents have about neighborhood safety, public spaces, infrastructure, and overall quality of life because they are the same concerns my family and neighbors share.
One of the qualities that has long set Cathedral City apart is our commitment to maintaining our own police and fire departments. These dedicated professionals know our neighborhoods, serve with care, and embody the community-centered values of our city. Supporting public safety while fostering trust and cooperation between residents and first responders is essential to maintaining a safe, healthy, and connected community.
That sense of safety and belonging must extend to every resident. Cathedral City has long been a place where people of diverse backgrounds, identities, and families feel welcome, a sanctuary. I am proud to live in a city that values inclusion, respects the LGBTQ+ community, and understands that when residents feel safe being themselves, our neighborhoods grow stronger and more united.
Professionally, I am the owner of Gregory Electric, a Cathedral City–based electrical contracting business. As a small business owner, I have gained firsthand experience managing budgets, evaluating bids, interpreting plans, and solving problems efficiently and responsibly. These practical skills translate directly to city governance, particularly when it comes to infrastructure maintenance, project evaluation, and responsible stewardship of public funds.
Education is deeply important to me, especially in preparing young people for real, attainable careers. As a graduate of Cathedral City schools and a trades professional, I believe we must expand exposure to skilled trades and technical career pathways alongside traditional college options. City-supported partnerships, internships, and after-school programs can provide our youth with dignity, purpose, and economic stability while helping meet the workforce needs of our region.
Addressing homelessness and affordable housing is also a priority for me. Preserving and improving quality of life for all residents—including our most vulnerable populations—must remain central to our work.
Continuing progress toward meeting our RHNA affordable housing goals is critical to the long-term stability and equity of our community.
I also strongly support maintaining and expanding green spaces. In a desert city, shade, trees, and well- maintained public spaces are not luxuries—they are essential to public health, safety, and community connection. I am encouraged by the progress made through our agreement with the DRD and look forward to seeing those efforts continue.
Finally, I believe the arts play a vital role in shaping our city’s identity and legacy. Investing in local arts and cultural expression strengthens community pride, supports small businesses, and helps tell the story of who we are as Cathedral City.
If appointed, I would strive to serve as a thoughtful, steady, and collaborative councilmember—one who respects the work already underway, honors the legacy of those who served before, and brings a grounded, working-class perspective to the decisions ahead.
It would be an honor to serve District 3 and to help carry forward the spirit of Cathedral City—the City Built on Grit and Grace.
Thank you for your time and consideration.
Sincerely, Colby Michael Gregory
Christina Gordon
650 Via Firenze
Cathedral City, CA 92234
December 26, 2025
Mayor Raymond Gregory
Mayor Pro Tem Ernesto Gutierrez
Councilmember Rita Lamb
Councilmember Nancy Ross
c/o Cathedral City Clerk’s Office
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Dear Mayor Gregory and Councilmembers:
I’m writing to express my sincere interest in filling the vacant District 3 seat on the Cathedral City Council. I am a proud Cathedral City resident, and I believe I have the necessary capabilities and experience to serve the city as the representative for District 3, carrying forward the legacy built by Mark Carnevale. While Mark and I are different people, and I did not know him personally, I believe I share his commitment to public service.
Serving City Priorities
Cathedral City is at an exciting crossroads as it seeks its next city manager, who will in turn hire the next police chief. Finding the right person to fill this essential role is of paramount importance. Building on the effective management of the past city manager-Council collaboration, it is critical to identify a new leader who can serve as a strong liaison between the Council and city staff. This leader will be responsible for ensuring that the city’s strategic plan, the budget, and the priorities outlined by the Council are brought to fruition, that the Council has the appropriate information to effectively govern, and for ensuring that issues and concerns from our residents and businesses are responded to in an appropriate and timely manner.
What’s more, I am excited about the new community center and the world of possibilities it presents for the residents of our city. However, I understand that providing services to our residents requires that the Council be responsible stewards of the tax dollars we are entrusted with managing. I have watched the smart growth and economic development that the city has undertaken over the past eight years, and I am eager to be part of what comes next for our city. In order to maintain the momentum and fiscal responsibility that the Council is known for, the person to fill this critical role must honor the work that has already been accomplished, while bringing a vision for the future of Cathedral City that serves all of its residents prudently and with efficiency. I am that person.
My Qualifications
For more than 20 years, I have served as a nonprofit executive – particularly in organizations focused on education, legal advocacy, workforce development, and STEM (science, technology, engineering, and math) skills – working closely with boards of directors, funders, state and local government leaders, and the public. I have served on the board of directors for the Boys and Girls Club of Cathedral City for the past two years, and as a volunteer for several years before that. These experiences have helped me to develop strong leadership skills as a consensus builder and eager collaborator. For me, there is significant value in leaders working together to resolve disagreements to move a mission forward. I pride myself in being able to focus on the desired outcome and work with my colleagues to achieve those results while maintaining collegiality, even when there are differing viewpoints. I will bring this collaborative spirit if I am appointed to serve on the City Council.
Additionally, I have a passion for public policy, including strategic planning and effective governance, which I have used throughout my career in nonprofit leadership. I am in my final year of law school, where I have learned the intricacies of analysis, governance, and effective dispute resolution. I am uniquely positioned for this opportunity, leveraging my collective experiences understanding and employing fiscal responsibility; developing and adhering to process; building and managing budgets; oversight and management of executives and staff; executive search and hiring processes; and accountability for results.
Representing Our Residents
As the representative for District 3, I will represent the needs and concerns of the constituents in my district, while working alongside my colleagues on the Council to serve all of the residents of Cathedral City. When my husband and I moved to the valley almost nine years ago, we quickly found community with the people we met in Cathedral City. After living in other desert cities, we chose to make our home in Cathedral City because the people we met here had become family.
There is a particular sense of community in our city that is unlike anywhere else, and that is due to the people who live here.
One of the things that makes Cathedral City special is the diverse population who live here, and their wide variety of needs. Understanding that diversity is essential to being able to serve our people – whether they be the seniors who avail themselves of the activities at the Senior Center; the young people who participate in youth development at the Boys and Girls Club; the families who attend and use schools, our library, and public parks; those in need who benefit from the food bank; small business owners who choose our city for their livelihood; or the collective from in and out-of-town who come to enjoy our special events like the Balloon Festival, Taste of Jalisco, and Cathedral City LGBT Days. While I would represent District 3, I will be a servant for the whole city and all its people, working alongside my fellow councilmembers and with the city staff, available to answer questions and get results in the best interests of our residents.
Beyond that, I understand the Council’s role in the valley, in Riverside County, and statewide.
Our jobs don’t end at the borders of Cathedral City – rather, it’s essential to work closely with other desert cities, the Agua Caliente tribe, Palm Springs Unified School District, the county, our region, and our state. Looking beyond our city, I understand the necessity of working closely with the Coachella Valley Association of Governments, Southern California Association of Governments, Riverside County Transportation Commission, and others to represent Cathedral City regionally and statewide.
It is my intention to not only seek this appointment, but to run for the seat when it is up for election in November. Seeking a Council seat is the natural progression of my professional aspirations, and this opportunity – though the circumstances for its vacancy are tragic – is one that I am eager to fill. My experiences in nonprofit leadership, working with and on boards of directors, managing budgets and people, as well as my commitment to public policy and good governance, position me strongly to fill this vacancy. I love this city and am proud to call it home. If appointed, I will work tirelessly, together with you, for the residents in District 3 and all the people of Cathedral City.
I respectfully submit this letter for your consideration and am prepared to serve alongside you, if the Council sees fit.
Sincerely,
Christina Gordon
Enclosure
CHRISTINA GORDON
| California and Remote
www.linkedin.com/in/christinagordoninsocal
Strategic Communications Leader, Organizational Strategy, Public Policy
SENIOR EXECUTIVE LEADER
Dynamic and visionary executive with deep expertise in nonprofit leadership, strategic communications, mentoring and team development, and public policy. Proven track record in elevating organizational performance through innovative program communications, media relations, community engagement, and crisis management.
Skilled in guiding mission-driven organizations through team building and strategic planning, while fostering a culture of diversity, equity, and inclusion. A hands-on leader dedicated to driving the mission and vision forward, while empowering teams to grow and thrive in pursuit of lasting social impact.
AREAS OF EXPERTISE
• Strategic Communications
• Team Development, Coaching, and
Mentoring
• Leadership and Organizational Culture
• Crisis Management and Risk Mitigation
• Media Relations and Thought Leadership
• Corporate Governance
• Message Development and Branding
PROFESSIONAL EXPERIENCE
Project Evident August 2025-Present
Senior Director, Communications
Built and led the development of a communications department and strategy for this national organization which provides services for nonprofits, state and local education agencies, and funders. • Managed all aspects of the communications function, including the communications plan, reporting, and management of staff to advance goals of the organization. • Served as the lead steward and executor of the multi-year Communications strategy, implementing and translating strategic priorities into tactical communications plans and measurable outcomes.
• Served as a member of the Management team, ensuring performance and culture objectives are met across the organization and aligned with organizational culture and philosophy.
Palo Verde Strategies | Cathedral City, CA March 2025-Present Principal
Founded this strategic communications firm to help companies align communications goals with organizational strategy. Served nonprofit and corporate clients with communications strategy build and business development needs to advance organization goals. • Advised organizations on finding their voice, living their brand, and telling compelling stories. • Provided strategic counsel on communications strategy, risk management, and media relations. • Enhanced market presence and brand prominence through innovative strategies. • Executed communications audits, developed tailored recommendations, and created implementation plans for executing on communications priorities • Provided executive counsel to companies and nonprofit organizations in aligning communications to resource development and strategic planning priorities.
ACT | Washington, D.C. & Iowa City, IA (Remote) February 2016-July 2024 Vice President, Communications (August 2022-July 2024)
Senior Director, Strategic Communications (July 2020-August 2022) Served in highly visible leadership role for the nation’s premier assessment and college admissions company dedicated to helping people achieve education and workplace success. Provided strategic counsel on aligning organizational objectives, communication initiatives, and reputation management across divisions and product lines to drive the promotion and fulfillment of the organization's mission and strategic plan.
• Led communications efforts, acting as a strategic counsel to and partner with the CEO, executives, and subject matter experts, enhancing product awareness, media engagement, and positioning the company as a thought leader to strengthen brand visibility and credibility. • Increased media coverage by 50% from 2020 to 2024, transitioning from simple mentions of ACT to securing significant coverage, where the organization was consistently quoted and featured in major national outlets which elevated visibility and positioned as a key voice in the higher education community.
• Mentored and coached Communications team to achieve high standards and ensure communications effectiveness across the company by developing and implementing processes, standards, editorial guides, and training workshops in service to and collaboration with internal departments.
• Spearheaded staff development, consultant management, and budget for ACT Communications and External Engagement, optimizing operational efficiency and promoting cross-functional collaboration to significantly enhance organizational impact and elevate external engagement efforts.
• Established a proactive crisis communication framework that successfully mitigated reputational risks resulting in swift recoveries and maintaining stakeholder trust, as evidenced by a 25% reduction in negative media coverage.
Highlighted Achievements:
➢ Led the development and execution of a comprehensive strategy and roadmap to launch an integrated enterprise-wide communications, media relations, and external engagement function for ACT, resulting in enhanced brand and product awareness and increased customer adoption.
Built, managed, and coached a team while collaborating with consultants and cross-functional leaders to maximize impact and strengthen the organization's brand and reputation. ➢ Developed and maintained messaging for organization priorities, products, and programs to ensure consistency, setting a high bar for excellence in storytelling and brand fidelity. ➢ Designed the communications strategy for ACT's announcement of its acquisition by Nexus Capital Management, overseeing a cross-functional team of more than 50 stakeholders, including communications, executive leadership, legal, and sales staff. Developed crisis communication and messaging strategies that minimized leaks and achieved a media reach of more than 25 million.
➢ Transformed research into credible thought leadership on critical national issues such as the digital divide, mental health, and school safety, engaging media, funders, policymakers, and stakeholders. Achieved significant media coverage in outlets like The Wall Street Journal, USA Today, and The Washington Post, reaching nearly 500 million, and established ACT research as a key reference in the U.S. Department of Education’s post-COVID return-to-school plan.
Senior Director, Strategy and Programs, ACT’s Center for Equity in Learning (February 2016-June 2020) Led launch of ACT’s Center for Equity in Learning, including development of organizational strategy, goals, metrics, and project plans, as well as research agenda, and outreach and engagement priorities to close opportunity and outcome gaps for underrepresented populations. • Partnered with the Chief Equity Officer to establish ACT’s Center for Equity in Learning from the ground up by developing its mission, vision, and strategic goals. Led the creation of programs and initiatives focused on promoting educational equity. • Secured funding through donor and stakeholder relations, while building partnerships with education institutions, advocacy organizations, community organizations, and policymakers. • Recruited, managed, and mentored a diverse team, overseeing day-to-day operations, budgeting, and program execution. Developed metrics for evaluating impact and continuously improving program effectiveness, while fostering a culture of collaboration and innovation.
Highlighted Achievements:
➢ Strengthened relationships with equity stakeholder organizations like UCLA’s Institute for Immigration, Globalization, and Education, Univision, Excelencia in Education, and Better Make Room, resulting in expanded research and event collaborations that positively affected target student populations, furthering the Center's mission of equity and access in education. ➢ Advised on company’s interactions and engagement with D.C. stakeholders and ways to present ideas to members of Congress, policymakers, and other advocacy stakeholders on topics related to assessment, digital divide, and student data privacy. This approach strengthened the organization’s influence in policy discussions, enhancing its reputation and fostering partnerships that advanced its mission and objectives.
CHANGE THE EQUATION | Washington, D.C. August 2012-February 2016 Director of Communications
Established organizational and communications strategy and served as a thought leader to position and advance this start-up nonprofit dedicated to mobilizing business community to improve quality of STEM education in United States.
• Developed, oversaw, and implemented strategic communications plans, program management, research agenda, and external engagement projects.
• Collaborated with the Board of Directors and the CEO to effectively communicate organizational goals and achievements, enhancing stakeholder alignment and driving strategic initiatives that support the organization's overall mission and success.
Highlighted Achievements:
➢ Drove the creation and execution of the Commitment to Excellence in STEM initiative, launched by then-Vice President Biden, garnering support from 110 international CEOs, leading to an increase in resources and opportunities for STEM education, benefiting students and educators worldwide.
➢ Conceptualized and managed digital engagement and growth of online networks that generated 10,000 additional Twitter followers with digital campaigns reaching between 1.5 and 5 million people.
➢ Managed strategic communications around major releases and events, including iON Future and STEM Vital Signs website, a first-of-its-kind database that curated data on state of K-12 STEM education in the U.S. from NCES, Department of Education, ACT, and other data sources.
PRO BONO INSTITUTE | Washington, D.C. December 2009-August 2012 Director, Strategic Communications & Stewardship
Built this established legal nonprofit organization’s first communications and development function/department. Led organizational strategy development, which resulted in the public articulation of the organization’s mission, vision, values, along with a five-year strategic plan. • Subsequently led the creation of strategy and infrastructure to drive fundraising, recruitment, and additional pro bono implementation that increased number of pro bono hours applied to legal efforts in law firms and corporate legal departments. • Built and expanded the fundraising and development strategy, including donor relations, to strengthen stakeholder engagement and support long-term organizational growth.
Highlighted Achievements:
➢ Established and built the Communications department from the ground up, recruiting top talent, developing a sustainable budget, and creating a foundation for strategic messaging that enhanced brand visibility and drove business growth.
➢ Cultivated strong media relationships that led to securing a regular opinion column for the CEO in the National Law Journal, enhancing the organization’s visibility, credibility, and influence within the legal community, ultimately driving brand awareness and stakeholder engagement. ➢ Led website redesign, developed blog, launched social media platforms, growing Twitter followers to 1000+ in less than year; driving 2500+ unique monthly visitors to blog, and 75+ video clips shared to YouTube, reaching 8000+ visitors within a year.
ADDITIONAL EXPERIENCE
National School Boards Association: Director of Communications Arlington Transportation Partners: Residential Marketing Manager Montgomery County Public Schools: English Teacher
EDUCATION
COLLEGES OF LAW: Juris Doctor candidate (expected December 2026) | Ventura, CA Dean’s Honor List 2023-2024, 2024-2025
WITTENBERG UNIVERSITY: Bachelor of Arts in English | Springfield, OH
BOARD AFFLIATIONS & LEADERSHIP
• BOYS & GIRLS CLUB OF CATHEDRAL CITY
Board Member; Resource Development Committee Chair 2024-Present Volunteer 2019-2024
• WOMEN’S CONGRESSIONAL POLICY INSTITUTE
Pro Bono Communications and Strategy Consultant 2012-2020
Letter of Intent – District 3 City Council Vacancy
Sunshine Herrera
29752 Calle Tampico
Cathedral City, CA 92234
December 29, 2025
Honorable Mayor and Members of the Cathedral City, City Council c/o City Clerk’s Office
68700 Avenida Lalo Guerrero
Cathedral City, CA 92234
Dear Mayor Gregory and Cathedral City Councilmembers,
I respectfully submit this letter of interest for appointment to the vacant District 3 City Council seat.
I am a registered voter and resident of District 3, and I seek this appointment with a clear understanding of the responsibility it carries, particularly as the Council continues its work with one seat vacant following the passing of Councilmember Mark Carnevale.
Councilmember Carnevale served Cathedral City with dedication, experience, and a deep commitment to his district. His absence is felt by residents and at the Council dais. If appointed, my goal would be to ensure District 3 has steady, informed representation for the remainder of the term while honoring the standards of service he upheld. Through my service on city commissions and city-affiliated nonprofit initiatives, I worked professionally with Councilmember Carnevale on a range of municipal matters, which further informed my understanding of District 3 priorities and Council operations.
My professional background is rooted in governance, public policy, and regulatory affairs.
I currently serve as a Tribal Council Proxy for the Agua Caliente Band of Cahuilla Indians, where I assist in administering governmental affairs, drafting and revising ordinances and regulatory frameworks, and addressing matters involving land use, public resources, and community welfare. I have also served on multiple boards and commissions, including nonprofit, cultural, economic development, historic preservation, and municipal advisory bodies, providing direct experience with public meetings, agenda review, and collaborative decision-making.
In addition, my experience includes working within the unique geopolitical framework created by checkerboarded land ownership, including familiarity with leases, allotments, and coordination with federal agencies such as the Bureau of Indian Affairs. This background has provided practical insight into jurisdictional boundaries and regulatory considerations frequently relevant to land use, infrastructure, and service delivery within Cathedral City.
I have worked directly with the City of Cathedral City on discrete community initiatives requiring coordination with city staff, adherence to municipal procedures, and timely execution. These efforts have included leadership involvement with Fields of Valor, as well as a one-time collaborative effort on the Invisible Wounds 22 initiative, which was completed in coordination with city departments and community partners. Through this work, I have collaborated with local civic and nonprofit partners, including the Greater Coachella Valley Chamber of Commerce, the Boys & Girls Club, and the Salvation Army, in ways that required accountability and alignment with city processes.
Beyond municipal and nonprofit involvement, I have served on regional and public-sector governance bodies, including education-related boards, which required policy review, fiduciary responsibility, and collaboration across institutional lines.
I am also familiar with the regional and intergovernmental bodies on which Cathedral City Councilmembers commonly serve, including the Coachella Valley Association of Governments (CV AG), the Southern California Association of Governments (SCAG), and the League of California Cities. This experience would allow me, if designated by the Council, to step into assigned roles with continuity and minimal transition.
My academic training includes a Bachelor of Science in Political Science with a minor in Communications, certification in tribal judicial administration, and ongoing legal studies.
This background enables me to review staff reports, legal considerations, and policy impacts with care, while respecting staff expertise and Council procedure.
I understand that an appointed Councilmember must be prepared to serve immediately, work collaboratively with colleagues and staff, and place the city’s operational needs above personal viewpoints. I value thoughtful deliberation, fiscal responsibility, transparency, and accessibility to residents, and I approach public service with respect for differing perspectives and a commitment to constructive dialogue.
Thank you for your consideration and for the process you have established to fill this vacancy. I would be honored to serve District 3 and the City of Cathedral City if appointed, and I am available to participate fully in the interview process scheduled for January 7, 2026.
Respectfully submitted,
Sunshine Herrera
SUNSHINE HERRERA
29752 Calle Tampico
Cathedral City, CA 92234
PROFESSIONAL SUMMARY
Detail-oriented public-sector professional with extensive experience in tribal governance, public policy, regulatory affairs, and intergovernmental coordination. Demonstrated ability to work collaboratively with elected officials, municipal staff, regional agencies, and community organizations. Background includes ordinance and code drafting, board and commission service, land-use and jurisdictional matters, and oversight of public and nonprofit initiatives. Brings a strong understanding of municipal process, fiduciary responsibility, and effective public service delivery.
GOVERNANCE & PROFESSIONAL EXPERIENCE
Tribal Council Proxy – Agua Caliente Band of Cahuilla Indians (2021–Present) • Administer governmental affairs and manage official business in the absence of an appointed Tribal Councilmember.
• Assist in drafting, reviewing, and revising ordinances, tribal codes, and regulatory frameworks.
• Address matters involving land use, leases, allotments, natural resources, and protection of tribal property.
• Coordinate with federal agencies, including the Bureau of Indian Affairs. • Support charitable initiatives and policies related to the welfare of tribal members.
Tribal Management Internship Program – Agua Caliente Casinos (2019–2021) • Completed comprehensive management rotations across accounting, operations, marketing, hospitality, and facilities.
• Developed working knowledge of budgeting, compliance, and inter-departmental coordination.
Board of Directors – Agua Caliente Cultural Museum (2015–2018) • Served on the governing board of a 501(c)(3) nonprofit focused on cultural preservation.
• Oversaw museum operations, staffing, and nonprofit compliance. • Participated in planning and execution of public events and exhibitions.
MUNICIPAL, REGIONAL & PUBLIC-SECTOR SERVICE
• Cathedral City Mobile Home Commission – Member (Current) • Agua Caliente Historic Preservation Advisory Board – Member (Current)
• Indian Planning Commission – Member (Current)
• Agua Caliente Gaming Commission – Vice-Chairwoman
• Agua Caliente Tribal Elections Committee – Vice-Chairwoman • Agua Caliente Economic Development Authority
• Board of Regents, California Tribal College – Southern California Regent
COMMUNITY & CIVIC LEADERSHIP
• Cathedral City Afternoon Rotary Club – President (2022–2023) • Cathedral City Arts Commission- Commissioner
• Fields of Valor – President (2023)
• Invisible Wounds 22 – Founding Member (one-time city-coordinated initiative) • Light House of Hope – Founding Member
• Advocate for ICWA-related child welfare initiatives
EDUCATION
Juris Doctor (1L Coursework Completed) – Trinity Law School (January 2025- Current) Bachelor of Science in Political Science, Magna Cum Laude – Arizona State University (May 2023)
Minor in Communications – Arizona State University (May 2023) Associate of Arts in Business Management – University of Phoenix (October 2019)
CERTIFICATIONS & TRAINING
Certification in Tribal Judicial Administration – California Tribal College (April 2023) NAGPRA & Cal-NAGPRA Training (Current)
Cultural Monitor Training
HONORS & RECOGNITION
• Pi Sigma Alpha – National Political Science Honor Society • Dean’s List – Arizona State University & University of Phoenix • Congressional Recognition – Congressman Raul Ruiz
• International Internship Online– Turkish Foreign Embassy (ASU Program)
with me. I am also thankful for the continued relationships I have built with our current Mayor and City Council Members, whose dedication to serving our city has further shaped my understanding of civic responsibility and leadership.
Council Member Mark Carnevale was a dear friend to my family. We worked closely together on the Fields of Valor event, and my final memories of Mark are from the closing morning of the event, when he arrived early to help collect flags alongside me. I reme mber teasing him about how happy he was that morning. Mark truly loved this city, and his passion and commitment to Cathedral City remain an inspiration.
I believe I can serve our city with the same passion, dedication, and love that Mark exemplified. It would be a great honor and privilege to continue his legacy by serving our community and helping move Cathedral City forward.
Thank you for considering my application for this honorable position.
Sincerely,
Raymond A. Manriquez
Dear Members of the Community and City Officials,
I am writing to formally declare my intent to serve as Cathedral City Council Member, representing District
3. My name is Jennifer Novak and I am a Cathedral City resident, who has resided in district 3 for approximately 8 years. I have a diverse educational background and obtained my bachelor of arts degree in Language Studies from UC Santa Cruz and then went on to pursue a Doctorate in Pharmacy from University of the Pacific. I am currently employed as a Senior Clinical Pharmacist at Desert Oasis Healthcare. During my time in pharmacy school, I was heavily involved in healthcare legislation, helping to change the scope of pharmacy practice with the passing of SB493 bill. I realize change cannot be made unless I am an active participant, which is why I am interested in serving as a City Council Member of Cathedral City.
I am concerned about the development and future of Cathedral City for my family and the community.
Cathedral City is my home, where I am raising my son and investing my energy in the people and places that make this community vibrant. I am interested in City Council because I believe leadership should reflect care, competence, and a deep commitment to inclusion, diversity, equity, and public safety.
Cathedral City is a diverse city that is shaped by different cultures, backgrounds, generations, and lived experiences. I believe this diversity is one of Cathedral City’s greatest strengths. I am passionate about creating spaces for community gathering and meaningful connection, where neighbors feel supported and empowered to come together. My goal is to help to continue to build a city where collaboration replaces division, and where policy decisions are shaped by the needs of all residents, not just a few.
Public safety and traffic control are also important aspects of a thriving community. This is an area that I am deeply committed to strengthening, as someone who has experienced the loss of a loved one due to reckless driving and excessive speeding in the desert community. These types of behaviors endanger families, children, seniors, pedestrians, and cyclists, and they undermine the sense of safety people deserve in their own streets. I believe we must take proactive and community-centered approaches to traffic safety, including education, enforcement, and infrastructure planning.
As a mother, I am driven to help create a future where my son and all future generations can thrive in a city that prioritizes belonging and opportunity. This requires thoughtful leadership that considers long-term impacts, invests in people, and ensures that growth benefits everyone.
If given the opportunity to serve, I will lead with transparency, compassion, and accountability. I am committed to advancing policies that support public safety, promote equity, celebrate diversity, and strengthen community engagement. I will listen closely, engage openly, and work collaboratively to serve District 3.
Cathedral City’s future depends on our willingness to come together, honor our differences, and move forward with shared purpose. I am ready to serve and contribute to a community where everyone has the chance to flourish.
Thank you for your time, consideration, and continued dedication to our city.
With respect and commitment,
Jennifer Novak
Candidate for Cathedral City Council Member, District 3
Staff Report
City Council
Item No. 2.A
Meeting Date: January 7, 2026
From: Anne Ambrose, Interim City Manager
Title: Public Employees Appointment Pursuant to Government Code Section 54957(b)
One (1) Position
Title: City Manager